Safety Shot's Expansion: Leading Post-Alcohol Wellness | News Direct

Safety Shot's Expansion: Leading Post-Alcohol Wellness

News release by SHOT

facebook icon linkedin icon twitter icon pinterest icon email icon Naples Fl | May 16, 2024 06:00 AM Eastern Daylight Time

For many, overindulging in alcohol can often lead to the unpleasant experience of a hangover the next day. However, within this landscape of indulgence and aftermath, investors now have the unique opportunity to engage with a venture poised to redefine the recovery experience and revolutionize wellness in the beverage industry.

Safety Shot, Inc. (NASDAQ: SHOT) has positioned itself as a leader in the alcohol recovery beverage market, pioneering innovative solutions to address the challenges of post-alcohol consumption. With its flagship product, Safety Shot, the company has gained recognition for its patented formula designed to lower blood alcohol content rapidly while enhancing clarity, energy, and overall mood.

Scientific Innovation:

  • Formula Composition: Safety Shot's formula comprises vitamins, minerals, and nootropics meticulously chosen for their synergistic effects on metabolic pathways.

  • Enhanced Detoxification: By boosting the body's natural detoxification mechanisms, Safety Shot accelerates alcohol breakdown, reducing hangover severity.

  • Rehydration: Through electrolytes and hydration-boosting compounds, Safety Shot restores electrolyte balance and cellular function, promoting overall recovery.

  • Cognitive Support: Incorporating nootropics, Safety Shot aids in mental clarity and cognitive function, counteracting alcohol-induced cognitive impairments.

  • Scientific Validation: Supported by extensive scientific research and clinical testing, Safety Shot offers a safe, effective, and convenient solution for hangover relief and rapid recovery.


The global market for recovery drinks presents a compelling landscape of opportunity, boasting a projected compound annual growth rate (CAGR) of 6.0% during the forecast period. Within this burgeoning market, Safety Shot is positioned to capture significant market share, particularly with its innovative isotonic drink offering. As consumers increasingly prioritize health and wellness, the demand for organic recovery beverages is on the rise, creating fertile ground for Safety Shot's expansion.

Recent News:

Safety Shot, Inc. (NASDAQ: SHOT) is set to introduce Safety Shot into 50 targeted 7-Elevens in Los Angeles in June, marking a significant milestone in the company's expansion strategy. Safety Shot, known as the world's first rapid alcohol reducer by supporting its metabolism, offers a unique product that aligns seamlessly with 7-Eleven's beer and alcohol shopper base.

The initiative will see Safety Shot partner with local franchisee stores to kickstart brand growth, with plans to scale into over 300 7-Eleven locations across Southern California, aiming for a national launch. Spearheading this endeavor is Safety Shot's Los Angeles sales, marketing, and distribution partner, Launch 33 Brands Distributing.

Under the leadership of Dan Courtney, an esteemed beverage executive and brand builder, Launch 33 Brands will oversee various aspects of the program, including selling, shelf placements, display execution, promotional marketing, 7-Eleven team trainings, and ongoing consumer sampling events. These efforts are geared towards educating consumers about the remarkable features and benefits of Safety Shot.

"We are excited to partner, launch, and bring Safety Shot to 7-Eleven in Los Angeles," said Josh Wagner, Chief Growth Officer of Safety Shot, Inc. "Dan Courtney's expertise and Launch 33 Brands experience and market knowledge will drive trial, adoption, and ongoing volume per outlet (VPO) in Los Angeles.

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Driving Growth and Expansion:

SHOT has been making remarkable progress across multiple fronts, cementing its status as a frontrunner in the beverage industry. The company's important partnerships with prominent distributors like GoPuff, BevMo!, and Liquor Barn have not only broadened its market presence but also significantly enhanced its brand visibility. By collaborating with these established players in the retail landscape, SHOT has gained access to expansive distribution networks, ensuring that its innovative products reach a wider audience of consumers.

Furthermore, SHOT’s recent foray into the northeastern regions of the United States signifies a proactive approach to geographical expansion. This move demonstrates the company's commitment to penetrating key markets and establishing a strong foothold in regions known for their consumer demand and purchasing power. By prioritizing engagement with high-volume liquor stores, bodegas, bars, and restaurants, Safety Shot aims to cater to a diverse customer base and capitalize on emerging opportunities for growth.

In addition to its external partnerships and market expansion efforts, SHOT has also secured a significant private placement of $5 million from Core 4 Capital Corp. This substantial investment not only reflects investor confidence in the company's vision and capabilities but also provides vital financial resources to fuel its ongoing innovation and expansion initiatives. With this infusion of capital, SHOT is well-positioned to accelerate its product development efforts, scale its operations, and pursue new avenues for growth and market penetration.

Safety Shot's recent developments underscore its commitment to driving growth, expanding its market presence, and delivering value to both consumers and investors alike. Through partnerships, geographical expansion, and financial investments, Safety Shot continues to solidify its position as a leader in the competitive beverage market, savvy investors may want to add SHOT to their watchlist.


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