Ready To Take Your Business to the Next Level? This Book Is for You. | News Direct

Ready To Take Your Business to the Next Level? This Book Is for You. Experienced tech entrepreneur shares his three decades worth of wisdom and experiences on how to survive an unforgiving marketplace

News release by Greenleaf Book Group

facebook icon linkedin icon twitter icon pinterest icon email icon Austin, Texas | January 16, 2024 02:57 PM Eastern Standard Time


Entrepreneurs have drive, there’s no doubt about that, but there seems to always be something that can go wrong. When all that drive and all that grit still leaves issues unresolved and your business is stuck at an impasse, what’s next? In When Grit Is Not Enough (An Inc. Original, Jan. 9, 2024), tech entrepreneur, innovator, and founder Dean Guida answers that question. By providing leaders with a tactical playbook for creating a strong culture of organizational learning and agility, leaders will walk away feeling empowered to take their businesses to the next level.


If you’re an entrepreneur whose hard work and grit have gotten your business off the ground and ready for the next stage, this book will get you there. Using Dean’s three decades of experience operating in an unforgiving marketplace, and packs it all into his book covering topics like:


  • Creating organizational alignment
  • Setting meaningful measurements and goals
  • Building a data-driven culture
  • Running effective meetings
  • Strategic planning
  • Leadership and coaching
  • Having tough conversations
  • Hiring and retaining valuable team members


When Grit Is Not Enough is a masterclass in building a thriving software business from the ground up. Dean Guida shares battle-tested insights and systems, revealing the art of bootstrapping with tenacity, creativity, and strategic acumen. This book is a treasure trove of wisdom, offering pivotal moments—from crucial decisions on culture to setting big hairy audacious goals—that shaped his company’s trajectory. For founders and investors alike, this is the ultimate guide to building an enduring busi- ness. A must-read for those who dare to dream big and build bigger.”

—Joanne Yuan, partner at Turn/River Capital


“One of the lasting lessons CEOs have learned over the past few years is that there will always be unknowns when it comes to business. Whether it is artificial intelligence, inflation, or global conflict, being prepared for unexpected issues can make or break a company. Dean Guida’s book is a guide with actionable information for every business leader/entrepreneur to deal with the complexities of the business world.”

—Sam Reese, CEO of Vistage Worldwide


Pick up your copy of When Grit is Not Enough and stay updated on Dean’s endeavors by visiting


About the Author

Tech entrepreneur and CEO Dean Guida knows there’s a limit to what you can build with grit alone. At sixteen, Dean bought the first IBM PC and fell in love with writing software. He went on to receive a bachelor of science degree in operation research from the University of Miami. After graduating, he was a freelance developer and wrote many systems for IBM and on Wall Street. At twenty-three, he started Infragistics to build UX/UI tools for professional software developers.


Seemingly overnight, Dean had to go from early internet coder to business operator—a feat that forced him to learn some of business’s biggest lessons on the job. He immediately began navigating the nuances of scaling a company, hiring and growing teams, and becoming a leader, a manager, and a mentor.


Dean’s tech company now has operations in six countries. More than two million developers use Infragistics software, and its client roster boasts 100 percent of the S&P 500, including Fidelity, Morgan Stanley, Exxon, Intuit, and Bank of America.


About An Inc. Original

An Inc. Original is the official publishing imprint of Inc. Business Media and is a collection of books written by and for business leaders. Built specifically for business leaders, An Inc. Original titles cover all aspects of launching and maintaining a successful company.



Contact Details


Greenleaf Book Group


Gwen Cunningham


+1 512-891-6100

project media


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