Proactive Group Holdings Joins Forces with Sevva AI in UK Government-Backed AI Sustainability Initiative | News Direct

Proactive Group Holdings Joins Forces with Sevva AI in UK Government-Backed AI Sustainability Initiative

News release by Proactive Group Holdings

facebook icon linkedin icon twitter icon pinterest icon email icon Toronto, Canada | February 15, 2024 10:12 AM Eastern Standard Time

Proactive Group Holdings Inc. (“Proactive”), the AI-powered digital stakeholder engagement firm, is pleased to announce its participation in an artificial intelligence pilot consortium backed by the UK government.

This initiative, led by Sevva AI, a leading provider of generative AI automation for enterprise, is focused on the acceleration of trustworthy AI tools aimed at meeting critical sustainability goals and improving green revenue targets.

Launched earlier this month and expected to extend into 2025, the collaboration will see the introduction of AI tools as early as April. The innovative technology promises to provide corporations and investors with sophisticated AI tools to manage the complex landscape of ESG investing mandates.

The selection of Proactive as a project member follows Sevva AI's receipt of a £500,000 grant from Innovate UK, the UK Government Innovation agency that backs projects that enhance economic growth and productivity. The grant will partially fund the development of Generative AI tools aimed at sustainability assessment, with Sevva AI providing the other half of the required project funding.

Emanuela Vartolomei, Sevva founder and Chief Executive, said: “Proactive was chosen for this project for being an early adopter of AI, demonstrating a keen interest in leveraging technology to enhance its sustainability footprint. If you have ambition to go beyond your peer group, you need a boost from AI.”

Ian Mclelland, Chief Executive of Proactive, added: “We are delighted to be part of this ground-breaking project. It aligns perfectly with our internal efforts and the launch of our NewsifAI™ platform, our suite of writing and editing tools which has streamlined our news production process. We look forward to working alongside the Sevva team.”

On February 5, Proactive unveiled the integration of artificial intelligence within its operations, marking a significant increase in content production capabilities for its financial news platform, Proactive Investors. This strategic advancement is centered around the development and deployment of bespoke generative pre-trained transformers (GPTs) within its proprietary NewsifAI™ editorial platform.

 About Proactive 

At Proactive, our mission is to provide best-in-class AI-powered digital solutions to companies across the globe seeking to improve engagement with their stakeholders. Our products deliver media support, corporate websites, engagement analytics, and shareholder tools for publicly listed issuers. Our purpose is to help companies improve their communication and engagement with their shareholders, stakeholders, and the broader investment community. Proactive provides solutions to almost 2,000 companies in Australia, Canada, UK, and the USA. For more information, click here. 

 About Sevva AI is a leading provider of NLP and generative AI automation for tier-1 financial institutions and corporations. Sevva provides enterprise-grade automation of key workflows including research, investment and lending processes, sustainability and corporate reporting, regulatory alignment and investor relations. Sevva AI brings to organizations the unique opportunity to explore, test, and integrate AI Agents, Co-Pilots, and Chatbots into their workflows with ease.


Contact Details


Craig Ribton, Corporate Development Director


+44 20 7989 0813


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artificial intelligenceAIUK governmentESGsustainabiltyconsortiumSevva AIInnovate UK