Marketing Insights: Is Instagram Reels Right for Businesses? | News Direct

Marketing Insights: Is Instagram Reels Right for Businesses?

W2 Communications
News release by W2 Communications

facebook icon linkedin icon twitter icon pinterest icon email icon McLean, VA | August 17, 2020 11:00 AM Eastern Daylight Time

Exploring the marketing opportunities with the newly announced Instagram Reels.

W2 Communications, a strategic, integrated marketing communications firm, shares its thoughts on the new Instagram Reels feature – a way for users to create short 15-second clips to share on their personal feeds and to the Instagram Explore page – and why businesses should keep an eye out for its evolution.

This new capability has strong similarities to TikTok, which creates loops videos up to 60 seconds long. With its popularity, Instagram is in a position to take potential market share with Reels.

Check out the full blog post here.

Questions about Instagram Reels or have other social media inquiries? Contact the W2 Communications social media team at

About W2 Communications
W2 Communications is an integrated marketing and communications firm offering public relations, content development, digital marketing and creative services. The company provides creative communications programs that build brands, elevate awareness, drive engagement and inspire action.
With offices located in the Washington, D.C. area and in San Francisco, W2 Communications supports clients around the world. The team works tirelessly to deliver premium services and has been honored with multiple awards and recognition in the areas of public relations, web development, video production and content development.
W2 Communications' podcast "Inside the Media Minds" features in-depth interviews with today's top reporters, giving listeners a behind-the-scenes look at the life of a reporter, while also discussing the top trending stories. The company also hosts its CYBERTACOS cybersecurity networking events throughout the United States.
To learn more about W2 Communications, visit, or engage with us on Twitter, LinkedIn and Facebook. For the latest insights on the communications industry, follow the company blog at .

Contact Details

Christy Pittman

+1 703-877-8108