Jay Friedman Appointed CEO of Goodway Group, Leading the Company into the New Era of Modern Marketing | News Direct

Jay Friedman Appointed CEO of Goodway Group, Leading the Company into the New Era of Modern Marketing Jay Friedman succeeds David Wolk, who takes the role of Executive Chairman

News release by Goodway Group

facebook icon linkedin icon twitter icon pinterest icon email icon New York, NY | January 04, 2023 10:00 AM Eastern Standard Time

 Goodway Group, a leading data-driven and technology-enabled digital media and marketing services firm, has elevated President Jay Friedman to the role of Chief Executive Officer. Friedman will drive the agency's growth, continued investment in its people and technology, as well as the strategic vision of working with marketers and organizations to unlock maximum growth through marketing. In the near-term, the focus is on growing Goodway Group’s full-service retail media practice, including retail media network building, driving brand performance tied to real business outcomes and expanding Goodway Group’s already robust data and analytics framework. Friedman succeeds David Wolk, who takes the position of Executive Chairman.

"It is with the greatest honor and joy that I pass the baton to Jay to lead Goodway Group as CEO," said Dave Wolk. "Jay's leadership and visionary thinking have played a massive role in our success to date, and it will continue to forge our path toward excellence. Jay's passion and intellect about digital, brand performance, advertising and marketing are unique in our industry. What's even more unique is his vision for a company culture that is fully sustained in a remote working environment, which he helped to implement and roll out over a decade ago. Under Jay's leadership, Goodway Group is poised to continue innovating in a constantly evolving industry. And our focus remains to be fiercely committed to the best possible outcomes for our clients."

Friedman has played an integral role in shaping Goodway Group for over 16 years, transforming the company into a fast-growing digital media and marketing services firm via a remote-first work model. Between 2006 and 2022, Goodway Group has had an annual compound growth rate of 21 percent. In addition to establishing deep expertise in programmatic, Friedman has driven growth for Goodway Group in other new areas such as retail media, customer experience, CTV, data and analytics, and measurement, among others. Earlier this year, Goodway Group completed two strategic acquisitions of growth marketing agency Tuff and UK-based Canton Marketing Solutions, bolstering its expertise in essential services. Further integration of these companies and their various disciplines creates a flywheel for growth for Goodway Group’s clients. The agency also launched Passport One™, a new solution to expand its modern marketing toolkit to address the industry's emergent needs in a cookieless future.

As CEO, Friedman is focused on staying ahead of key industry changes and growing Goodway Group's practices in the areas of retail media, measurement and expertise with data clean rooms, and CTV and video.

"I feel lucky, grateful and honored to take the role of CEO of Goodway Group. Lucky to work with the best in the business and be supported by an incredible team; grateful to have the leadership and mentorship of Dave and others to allow me to develop a vision and make it reality; honored to have the trust of everyone at Goodway to lead us into the next phase of this great company," said Friedman. "We are a team full of heart, smart, and grit, and it is this ethos that sets us apart. I am excited for what's to come."

Friedman's appointment aligns with the recent expansion of Goodway Group's executive team, including the addition of John Davis, SVP Brand Direct and Michael Hayes, Chief Growth Officer. Davis is focused on managing the agency's Brand Direct and Retail Media Network verticals to broaden Goodway Group's line of business and elevate the agency as a premier, strategic partner and trusted advisor for brands looking to understand the true value of their media investments. Hayes brings over 20 years of industry experience to lead Goodway Group's growth and has spent the past year overseeing business development and sales, client acquisition, retention and experience, and marketing to expand Goodway Group's expertise, capabilities and industry influence.


About Goodway Group

 Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the U.K. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger's Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.


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