Investis Digital Releases New Digital Recruiting Guide | News Direct

Investis Digital Releases New Digital Recruiting Guide “The Guide to Successful Talent Acquisition” Shares Tips for Creating a “Ready Now” Talent Pipeline

News release by Investis Digital

facebook icon linkedin icon twitter icon pinterest icon email icon New York | October 11, 2022 07:48 AM Eastern Daylight Time


 Investis Digital, a leading global digital communications company, announced today the publication of a new guide that helps businesses use digital more intelligently to recruit talent.

At a time when more than 70% of job searches begin on Google, The Guide to Successful Talent Acquisition from Investis Digital adapts best practices from digital marketing to help hiring managers target the right talent with the right message at the right time, which results in hiring loyal and successful employees. The guide draws on Investis Digital’s experience maximizing the value of digital recruitment for global businesses.

 Steve Kalupski, executive vice president, Client Solutions, said, “The Guide to Successful Talent Acquisition teaches businesses how to find the right talent that aligns with a company’s values and growth goals. Businesses need a new blueprint for building a successful employer brand, and this means creating a compelling employee value proposition that permeates every aspect of their recruitment efforts online, starting with their websites and continuing throughout every stage of the candidate’s journey.”

The Guide to Successful Talent Acquisition contains practical tips such as:

  • How to develop an employee value proposition that attracts a ready-now talent pipeline.
  • Why businesses need to create job candidate personas to target the right talent.
  • Why businesses need a Connected Content approach to ensure their recruitment narrative is consistent with the message they share with all their stakeholders, ranging from investors to employees.
  • How to target a company’s recruitment tactics at each stage of a job candidate’s journey through the digital world from awareness to hiring.
  • How to turn a corporate website into a talent magnet.
  • Key performance indicators from recruitment to retention.
  • And much more.


“Too many businesses take a scattershot approach to recruitment online, which results in an inefficient investment in talent acquisition, unacceptable costs per lead and disappointing recruitment conversion rates, ” Kalupski said. “But by borrowing proven performance marketing techniques from customer acquisition, hiring managers and recruiters can make corporate recruiting more valuable in the digital age. The Guide to Successful Talent Acquisition empowers businesses to hire more strategically.”

The guide also includes case studies of successful talent acquisition. For instance, Investis Digital recently helped a logistics company improve recruitment conversions by 206% while reducing costs per lead by 74%. This and more case studies provide lessons for digital recruitment from the front lines.

To read the full report, click here. Read more about Investis Digital’s work with talent acquisition here.


Investis Digital is a global digital communications company. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance.


A unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 600 digital experts across 9 global offices. To learn more, please visit



Contact Details


Kristen Kalupski


+1 312-933-6714


Company Website

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