Comcast RISE Awards 36 Black-Owned, Small Businesses in California with Marketing and Technology Resources and Makeovers | News Direct

Comcast RISE Awards 36 Black-Owned, Small Businesses in California with Marketing and Technology Resources and Makeovers Applications for the second round of program assistance are due this Sunday, February 7

News release by Comcast West Division

facebook icon linkedin icon twitter icon pinterest icon email icon Livermore, CA | February 01, 2021 02:40 PM Pacific Standard Time

More than 700 Black-owned businesses across the country have been named Comcast RISE award recipients, including 36 small businesses in California. Now, the second phase of Comcast RISE, which stands for “Representation, Investment, Strength and Empowerment,” is accepting applications through February 7, 2021.

Black, Indigenous, and People of Color (BIPOC)-owned, small businesses are encouraged to apply for the chance to receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on their specific needs.

“While many of my contemporaries were preparing for retirement, I became an entrepreneur,” said Judi Townsend, founder and owner of the Oakland-based store, Mannequin Madness, that received media services through RISE. “My business is in the recycling industry, where I find new uses for old things. So, when COVID-19 hit, I had to reinvent again. And RISE is an important tool for publicizing the new direction of my business.”

“When we were first shut down, we were looking at creating a bigger online profile, and I found the RISE program,” said Jonathan Powell, founder and co-owner of Forever Diamonds & More, a jewelry store in San Jose that received a 30-second TV commercial production. “When you’ve got an establishment like Comcast reaching to pull up small businesses, the lifeblood of the economy, take their hand!”

"We all crave a good cup of coffee,” said Olton Rensch, founder and owner of San Francisco-based Tallio’s Coffee that received marketing consultation services. “I was looking for ways to bolster my business during COVID-19 and found the RISE program. Had I not applied, I would have lost out on this great opportunity to bring my dream to life.”

Comcast RISE brings together two of the company’s brands — Comcast Business and Effectv, both with expertise in the small business space — to empower business owners with the knowledge and resources needed to navigate the economic effects of the pandemic. Comcast RISE consists of the following main components:

  • A media and technology resources program: This pillar combines Effectv’s renowned media platform and marketing expertise, its award-winning creative agency, Mnemonic, and state-of-the-art technical support from Comcast Business to help small businesses foster and elevate growth. Recipients will receive help with their marketing, media campaigns and creation of 30-second commercials, as well as equipment and technology upgrades, including:

Consulting: Advertising and marketing consultations with local Effectv marketing,

research and creative teams to gain insights on how to grow your business.

Media: A linear TV media campaign to run over a 90-day period.

Creative Production: Turnkey 30-second TV commercial production for their


Technology Makeovers: Computer equipment and Internet, Voice and

Cybersecurity services for up to a 12-month period. (Taxes and other fees may still

apply for tech makeover services.)

  • Business resources to help with curated content: Comcast has launched the Comcast RISE destination complete with aggregated small business news, tips, insights and more on the X1 platform. The destination is designed to help businesses grow by empowering them through education, inspiration and entertainment. Just say “Comcast RISE” into the X1 voice remote.

Comcast RISE is part of a larger $100 million Diversity, Equity and Inclusion initiative that Comcast launched this summer. In June, Comcast NBCUniversal announced the development of a comprehensive, multiyear plan to allocate $75 million in cash and $25 million in media over the next three years to fight injustice and inequality against any race, ethnicity, gender identity, sexual orientation or ability.

Visit to apply, for more information and the latest updates.

About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company with three primary businesses: Comcast Cable, NBCUniversal, and Sky. Comcast Cable is one of the United States’ largest video, high-speed internet, and phone providers to residential customers under the Xfinity brand, and also provides these services to businesses. It also provides wireless and security and automation services to residential customers under the Xfinity brand. NBCUniversal is global and operates news, entertainment and sports cable networks, the NBC and Telemundo broadcast networks, television production operations, television station groups, Universal Pictures, and Universal Parks and Resorts. Sky is one of Europe's leading media and entertainment companies, connecting customers to a broad range of video content through its pay television services. It also provides communications services, including residential high-speed internet, phone, and wireless services. Sky operates the Sky News broadcast network and sports and entertainment networks, produces original content, and has exclusive content rights. Visit for more information.

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