Cloud Conventions 2021 Redefines the Attendee Experience | News Direct

Cloud Conventions 2021 Redefines the Attendee Experience The Telecom/Cloud Channel’s Premier Virtual Expo Returns May 12-14

News release by Convey Services

facebook icon linkedin icon twitter icon pinterest icon email icon Atlanta, Georgia | March 10, 2021 02:15 PM Eastern Standard Time

Engagement will be the big focus of the Cloud Conventions 2021 virtual trade expo, as channel partners and professionals from across the telecom/cloud, mobility, MSP and IT services industries converge one of the largest and most innovative virtual events, May 12-14, 2021. Unlike other industry tradeshows that have failed to deliver attendee engagement and promised sales leads for exhibitors, Cloud Conventions 2021 is built on the next generation virtual event platform that redefines the exhibitor experience to allow companies to provide easy access to in-depth product information, showcase their brand with graphics and videos, create calls to action and generate immediate sales leads.

"Everyone had to quickly pivot to virtual events in 2020, but there was a lack of focus on motivational design that resulted in boring, uninspired attendee experiences,” said Carolyn Bradfield, CEO of Convey Services, the platform provider for Cloud Conventions 2021. “Virtual events often deliver a stream of self-promoting webinars packaged and sold as a virtual event, when they’re really just a bunch of webinars. Cloud Conventions 2021 provides one of the most unique vendor showcase environments, coupled with content devoted to business strategy and opportunities for attendees to connect with their peers and exhibitors. Effective events need to inform, educate and engage, not just lecture. We keep attendees engaged and interested, connect them to others and give all parties a return on investment for both their time and money.”

Under the umbrella of Community™, Convey’s suite of proprietary engagement tools, attendees have searchable attendee and exhibitor directories, access to discussion forums and a way to filter results to find the best match. Coupled with a message center to organize communications, booths feature one-on-one text chat along a one-click links to enter a live video discussion with booth staff.

“2020 was a learning experience for everyone in what audiences expect from a virtual event,” added Bradfield. “We have to elevate our game in 2021 as tradeshows and conferences continue to have a virtual or hybrid component. Cloud Conventions 2021 makes the most of the virtual event platform powered by Convey Services. It incorporates motivational design to turn attendees and exhibitors into active participants. Attendees are invited to engage in forums, roundtable discussions, participate in networking events, register for prizes and access live or on-demand content.”

Cloud Conventions 2021 is co-sponsored by TR Publications and managed by the MCI Group. MCI Group is committed to growing the Cloud Conventions 2021 event and returning in the spring of 2022 with a live and hybrid industry expo. Attendance at Cloud Conventions 2021 is free to qualified industry professionals. Exhibitors and attendees can sign up at Cloud Conventions 2021. The Cloud Conventions 2021 expo is hosted and managed on the industry-leading Cloud Conventions virtual event platform, powered by Convey Services.

About TR Publications

TR Publications reaches 50,000 telecom/cloud professionals from across the communications delivery community: enterprise end users, channel partners, MSPs, carriers and CLECs. It is the only publication that penetrates deeply into the core UC markets, both channel and IT management: 37,000 readers monthly by hard copy, 1,800 readers daily by online, 13,000 readers every week by eBulletin, 2,500 listeners each week by podcast. Channel readership represent the twelve largest OEM and solution providing communities, together reflecting 96% of all UC sales by revenues on equipment, services, premises, hosted, software solutions and other platforms.

About MCI Group

MCI is a global engagement and marketing agency. We design human-centric solutions that unleash the power of people to deliver innovation and growth for our clients. Our offering includes live & virtual events, strategic & digital communications, consulting & community solutions. We help brands, companies, associations and not-for-profits solve their challenges, bringing their people together to shape their tomorrow. MCI is an independently owned company headquartered in Geneva, Switzerland, with a global presence in 60 offices across 31 countries. 

About Cloud Conventions

Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. 

Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting or contacting or call 888-975-1382.

Contact Details

Convey Services

Bruce Ahern

+1 770-580-0810

Company Website