Clean Room Primer Group Announces Speakers for Second Roadshow Event in Chicago | News Direct

Clean Room Primer Group Announces Speakers for Second Roadshow Event in Chicago Event to feature executives from Claravine, Habu, InfoSum, LiveRamp and Merkle

Clean Room Primer
News release by Clean Room Primer

facebook icon linkedin icon twitter icon pinterest icon email icon New York, N.Y. | October 27, 2022 08:00 AM Eastern Daylight Time

The Clean Room Primer Group today announces its selection of headline speakers for its upcoming event in Chicago, Illinois on Wednesday, November 2, 2022. The mission of the group is to demystify data clean rooms and help marketing and advertising professionals adapt and use them in a privacy-safe marketing environment. The Chicago event marks the second in a series of events for the Clean Room Primer, all geared to expand on use cases and offer real-world examples on usage of data clean rooms.

The headline speakers attending the Chicago event include:

  • Alysia Melisaratos, Head of Solutions Engineering, LiveRamp

  • Chris Comstock, Chief Product Officer, Claravine

  • Devin DeBlasio, VP of Product Marketing, InfoSum

  • Frederick Stanichev, Head of Sales, Habu

  • John Baronello, VP of Digital Transformation, Merkle

“We’re thrilled to welcome industry thought leaders to come together and discuss their knowledge and experiences with data clean rooms at our second roadshow event in Chicago,” said Adam Gelles, co-founder of the Clean Room Primer group and CEO, The B2B Marketing Company. “A more privacy-centric marketing landscape is making data clean rooms more of a necessity. Education and awareness about how to use data clean rooms is critical to helping the industry adapt to new realities brought on by privacy regulations, platform changes, third-party cookie demise, the loss of identifiers and other industry evolutions.”

The group has co-authored an initial piece of educational material – The Clean Room Primer – a white paper covering clean room taxonomy and definitions; use cases; and a look at the future. The white paper was released during the group’s inaugural event at Advertising Week in New York City in October.

Following this event, The Clean Room Primer will continue its roadshow in two other major US cities throughout Q4 2022 with events in San Francisco and Los Angeles. Leading practitioners will share real-world insights on why and how to use data clean rooms for marketing and advertising.

Remaining Clean Room Primer roadshow dates:

  • San Francisco on November 10 @ The W San Francisco (4:00 - 7:00 PM PT)

  • Los Angeles on December 6 @ The Huntley Hotel Santa Monica (9:00 - 11:00 AM PT)

For more information and to register for the upcoming events, click here.

About The B2B Marketing Company

We are a leading provider of business marketing and revenue generating programs for high growth, mid-market and enterprise companies. Our clients have included Microsoft, GumGum, Integral Ad Science, Spectrum Reach, Adobe and many others across technology, media and entertainment, transportation and financial services companies. We provide clients marketing, evangelism, content and excellence programs using our proven methodologies and processes that have generated over hundreds of millions of dollars for B2B brands. Learn more at


About The Clean Room Primer Group

The Clean Room Primer is an ad-hoc consortium of advertising industry executives with a shared mission of providing marketers, agencies, and publishers with a reliable and expert source on data clean rooms, their use and implementation best practices. Helping the industry prepare for a new privacy landscape. Inaugural participating companies include Habu, LiveRamp, InfoSum, Claravine, Kite Hill Public Relations, Marcato Solutions, The B2B Marketing Company, Neustar and Merkle. For more information, visit and follow on LinkedIn and Twitter.


Contact Details


Kite Hill PR


Michael Kocher

project media


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