BELLAMI Launches “The Ponytail” in Collaboration with Celebrity Stylist Andrew Fitzsimons | News Direct

BELLAMI Launches “The Ponytail” in Collaboration with Celebrity Stylist Andrew Fitzsimons

News release by BELLAMI

facebook icon linkedin icon twitter icon pinterest icon email icon New York, NY | June 11, 2024 08:33 AM Eastern Daylight Time


Andrew Fitzsimons installing BELLAMI 'The Ponytail'
Andrew Fitzsimons installing BELLAMI 'The Ponytail'

 BELLAMI, the #1 hair extensions brand, globally, announces the launch of ‘The Ponytail’ in collaboration with celebrity hairstylist and long-time brand fan, Andrew Fitzsimons. With BELLAMI’s deep-rooted expertise in innovating high quality, luxury hair extensions and Fitzsimons’ aptitude for styling Hollywood’s elite including Jennifer Lopez, Kim and Khloe Kardashian, Megan Fox and more, the duo has perfected this season’s biggest hair accessory: high-fashion, statement ponytails.

“I’ve been using BELLAMI hair extensions on my clients for years, and I’ve always been impressed by their superior quality. It is unmatched,” says Fitzsimons. “That’s why collaborating with BELLAMI to develop ‘The Ponytail’ was a natural choice; it can elevate any style within minutes, and it’s not just for celebrities - it’s accessible to everyone.”

BELLAMI and Fitzsimons’ new ready-to-wear ponytail collection is made of 100% Remy human hair, ensuring long-lasting durability. The high-quality hair works well with styling products and hot tools to achieve a variety of looks ranging from a sleek and polished wet ponytail to a voluminous teased updo and beyond. “The Ponytail” is designed to flawlessly blend with your natural hair while adding length and density. Each ponytail features an inside comb that easily secures the ponytail for maximum comfort without drooping. Whether for a special occasion or weekend getaway, ‘The Ponytail’ is the perfect accessory to enhance your look in under five minutes.

“From social media to the streets, red carpet looks to the latest fashion trends, ponytails are everywhere, and extensions can make this look effortless and sophisticated,” says Laure Murciano, BELLAMI VP of Marketing. “Like BELLAMI, Andrew is committed to providing consumers with superior tools to help them achieve professional looks, like those he creates for his celebrity clientele. With our expertise and craftsmanship and Andrew’s creativity and styling aptitude, we have brought the ponytail trend to the forefront with these fun and easy-to-use ponytail extensions that are both accessible and high-impact.”

The collection boasts 23 highly dimensional shades for seamless color matching for all hair colors, in 20” and 24” lengths to deliver an everyday snatched look or red carpet glam. The 24” incorporates additional features for added protection and wearability. “The Ponytail” is available on in 20” / 100g ($195) and 24” / 120g ($295). BELLAMI is available on Rakuten & Skimlinks via merchant ID: #50794.


BELLAMI 'The Ponytail' is available in 23 shades. This is a select view of all shades.
BELLAMI 'The Ponytail' is available in 23 shades. This is a select view of all shades.




Founded in 2012, BELLAMI is a global leader in high-end, luxurious, ethically sourced, and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - sew-in wefts, tape-ins, keratin tips, i-tips. With complete control over their ethical sourcing, manufacturing & quality processes, BELLAMI ensures that every item is a conscious choice for sustainable, high-performing products. BELLAMI’s hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Los Angeles, California.



Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT.



Andrew Fitzsimons is an Irish-born, LA-based celebrity hairstylist and brand owner with more than two decades of experience in the beauty industry. His award-winning namesake haircare collection, Andrew Fitzsimons Hair, quickly achieved cult status with celebrities and influencers. As one of the most in-demand hair professionals in the world, Fitzsimons continues to maintain a client roster that includes Kim Kardashian, Khloe Kardashian, Jennifer Lopez, Megan Fox, Hailee Steinfeld, Madonna and many more. The first season of his podcast, Unapologetic with Andrew Fitzsimons and Erica Cody, is available now on Spotify, Apple Podcasts and Google Podcasts. Follow Andrew on Instagram at @andrewfitzsimons or on TikTok at @iamandrewfitzsimons.


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