Assembly to Deliver Pioneering Insights on the Convergence of Political, Advocacy, and Brand Advertising at Advertising Week NYC | News Direct

Assembly to Deliver Pioneering Insights on the Convergence of Political, Advocacy, and Brand Advertising at Advertising Week NYC Agency leaders will be on stage alongside Samba TV and Lyft to talk about the impact of political advertising on brands and what can be learned for the future.

News release by Assembly

facebook icon linkedin icon twitter icon pinterest icon email icon New York, NY | October 13, 2022 02:26 PM Eastern Daylight Time

Amidst a hot election season, Assembly’s team of media and political strategy experts will be taking the stage at Advertising Week NYC, alongside leaders and experts from Samba TV and Lyft. The panel is one of several Stagwell (STGW) activations at Advertising Week, the world's largest annual gathering of marketing, media, and technology leaders.

Together, the panel – made of Assembly North America President, Valerie Davis, Assembly Lead Political Strategist, Tyler Goldberg, Lyft Head of National Policy, Heather Foster, and Samba TV Co-Founder & CEO, Ashwin Navin – will dive into the impact of political advertising during election cycles (and beyond) and how it trickles down to consumer sentiment and behavior, and overall brand engagement.

Assembly brings a unique perspective to the conversation, as a global omnichannel agency existing at the intersection of unmatched political and advocacy advertising and strategy expertise, and global marketing for commercial brands. The agency offers political clients the scale, resources, and insight that boutique agencies cannot, while being able deliver an entirely new layer of knowledge, media strategy, and consumer insights to brand advertisers seeking to navigate the impact of election season advertising.

Today, Assembly released its latest thought leadership on the topic: The Assembly Political Dispatch[er] - The Convergence of Political & Commercial Advertising in US Culture.

 Available for download here.

Samba TV, which recently released findings from a new survey in partnership with HarrisX, brings expertise in voter media consumption and behavior, particularly the undeniable shift from linear to streaming TV.

Details of the panel:

  •  Talk Politics to Me: Why Every Brand Today Needs a Dose of Political Know-How: Thursday, October 20th at 1:15PM on the Innovation Factory Stage – Political is THE media story of Q4 2022, and it's never been a more critical time for all advertisers to know the rules of the game. Join Assembly, a global omnichannel media agency – with an only-of-its-kind full-service political strategy and media practice – and experts from Lyft, Elevance Health and SambaTV for a discussion on the path forward for brands in a politically charged media environment and the convergence of political, advocacy, and commercial advertising.



Assembly is the modern global omnichannel media agency, bringing data, talent, and technology together to find the change that fuels growth for the best brands on the planet. Our approach connects big, bold brand stories with integrated, global media capabilities that deliver performance and drive large-scale business growth. Our work is powered by our proprietary, in-house technology solution, STAGE, and led by our global talent base of over 1,600 people around the world. We’re purpose-driven at our core and pioneers in social and environmental impact in the agency world.


Assembly is a proud member of Stagwell, the challenger network built to transform marketing.


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Sara Pollack, VP of Marketing


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