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Center for the Study of Capitalism at Wake Forest University to Host Best Selling Author and Brand Expert Martin Lindstrom and Crisis Communications Expert Richard Levick

LEVICK

Wake Forest University’s Center for the Study of Capitalism will host a July 9 webinar titled, “The End of Brand Neutrality: How to Be Good Corporate Citizens in an Age of Civil Unrest.” Bestselling author and one of the world’s leading experts on brand and culture transformation, Martin Lindstrom, and crisis communication expert Richard Levick, will participate in a conversation with the Center for the Study of Capitalism’s Executive Director Christina Elson. They will explore how companies standing at a pivotal crossroads can reevaluate their brands and cultures to secure transformative outcomes. Martin Lindstrom is one of the world's foremost business and culture transformation experts. He is a New York Times best-selling author and speaker, as well as a consultant to numerous brand-leading companies. TIME Magazine has recognized him as among the Top 100 Most Influential People in the World. His book Brand Sense was hailed by The Wall Street Journal as “one of the five best marketing books ever published,” Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology : “a breakthrough in branding.” Richard S. Levick, Esq. Chairman and CEO of LEVICK , an award-winning global communications firm, recently joined the Center for the Study of Capitalism as an Executive Affiliate. Levick is a pioneer of litigation communications, as well as an author, noted television news contributor on crisis and public affairs and regular columnist for multiple publications. He is a sought-after global keynote speaker and is a professor at both the Fordham and Wake Forest Schools of Law. “Companies today can no longer be neutral,” Levick said. “Nor can they handle the issue of unrest and cultural non-inclusion exclusively through advertising, social media, nascent recruiting, and corporate social responsibility. This historic moment requires new approaches to leadership.” This webcast is part of the series, “The Future of Capitalism,” hosted by the Center for the Study of Capitalism. “The goal of this effort is to confront the high-speed impact of unprecedented current events on society and the economy,” Elson said. The event is free and can be viewed live at bit.ly/CSCwebcast-corporatecitizens at 1:00 PM EDT on Thursday, July 9, 2020. For additional information on this event and the panelists, visit the website at capitalism.wfu.edu/upcoming-events . About the Center for the Study of Capitalism The Center for the Study of Capitalism at Wake Forest University is a research and teaching center and a trusted source of information about well-functioning democratic capitalism. Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com

July 06, 2020 12:47 PM Eastern Daylight Time

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NAMEPA Launches First Holistic CSR/ESG Program Designed for the Maritime Industry

North American Marine Environment Protection Association

NAMEPA (North American Marine Environment Protection Association) has launched the first known comprehensive CSR/ESG (Corporate Social Responsibility/Environment, Social, Governance) program designed expressly for the maritime industry, with its corresponding “Maritime Sustainability Passport” (MSP) awarded to companies, organizations and individuals who meet the requirements of the platform. The program encompasses the three pillars of CSR/ESG: corporate governance, environment and the human element. The first company to qualify for NAMEPA’s Maritime Sustainability Passport is Cargill. Its ocean transportation business successfully completed all three phases of the program, including supplying supporting documentation for its claims. Their submission was then evaluated by a team of assessors to determine whether they met the criteria of the CSR/ESG program and were eligible to receive NAMEPA’s MSP Certificate and Seal. Cargill successfully demonstrated to the assessors their eligibility to qualify for the Maritime Sustainability Passport. “The maritime industry is rapidly recognizing the importance of demonstrating its commitment to sustainability” stated NAMEPA Chairman Joe Hughes of the American Club. “NAMEPA identified the need to provide the industry with a standard guideline of expectations relating to a company’s efforts in CSR/ESG. We are pleased to provide this tool for the industry to support its efforts towards sustainability.” “Cargill has made sustainable shipping a priority and an integral part of our business strategy,” remarked Jan Dieleman, Business Leader for Cargill Ocean Transportation. “We are working with partners and other industry leaders to accelerate progress across the maritime sector, with a particular focus on decarbonization.” “Our industry is changing at an unprecedented rate, with societal demands driving regulatory requirements driving technological change” observed NAMEPA Co-Founder/Executive Director Carleen Lyden Walker. “With an operating climate that is increasingly transparent, industry needs to match that transparency and demonstrate its commitment to core values contained in the CSR/ESG program. The program contains a uniform set of standards plus a toolkit for achieving them. Completion of the program results in the issuance of NAMEPA’s Maritime Sustainability Passport, which is renewed annually.” NAMEPA’s CSR/ESG program can be found at https://namepa.net/csr-esg . The North American Marine Environment Protection Association (NAMEPA) is a marine industry-led organization of environmental stewards preserving the marine environment by promoting sustainable marine industry best practices and educating seafarers, students and the public about the need and strategies for protecting global ocean, lake and river resources. Visit us at NAMEPA.net . Contact Details Carleen Lyden Walker +1 203-255-4686 executivedirector@namepa.net Company Website https://namepa.net/

July 01, 2020 03:00 PM Eastern Daylight Time

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Cloud Conventions Virtual Trade Show Platform Delivers Automation to Convert Live Events into a Virtual Conference or Expo

Convey Services

The Cloud Conventions Virtual Trade Show and Conference Platform from Convey Services brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. “Stringing together a series of webinars doesn't constitute an effective virtual event,” said Carolyn Bradfield, founder of Convey. “You must give attendees an interactive educational experience, opportunities to network and connect, offer promotions and giveaways, while at the same time providing ways to engage with exhibitors or sponsors. Our technology was built on a mature content delivery platform. When compared to other virtual trade show solutions, Cloud Conventions provides a more complete experience, with automation and analytics. Event hosts can offer compelling reasons for sponsors and exhibitors to participate based on their ability to attract a larger high-value audience, capture attendee information inside virtual booths and create calls to action.” Cloud Conventions fits events ranging from small association conferences to large industry expos. Events can be fully supported and managed by Convey or self-managed. Cloud Conventions automates registration and engagement with custom dashboards so attendees can navigate through the event. Automated session management allows 1-click sign-up, posting the session on attendee calendars with email and text reminders. “ Cloud Conventions has a unique ‘Hub & Spoke’ content delivery model that supports associations and trade groups that manage multiple events,” Bradfield added. “The association can maintain one centralized hub site for exhibitors to add educational and marketing assets and duplicate content selectively to regional events, gaining efficiency and saving time for chapters. Pre-designed booth templates standardize the look and feel of the show, providing a consistent attendee experience and simplifying vendor management. Cloud Conventions is designed for the non-technical user who doesn’t have HTML skills or technology training. Any marketing or event manager can easily use the platform.” The platform provides sponsors and exhibitors greater promotional opportunities with advertising, a graphical display of content and marketing assets, meeting calendars with pre-show meeting requests, live chat, giveaways and promotional points. Cloud Conventions has responsive web design and is web conferencing neutral allowing the choice of any combination of conferencing services to fit the size of the audience or the complexity of the session, with Convey offering monitoring and support if needed. Cloud Conventions is one of the first virtual trade show platforms to offer ADA compliance. It is available for single or multi-day events with the portal remaining online for extended periods to allow attendees longer-term access to session recordings, sponsors and exhibitors. For more information visit: www.cloudconventions.com or email info@cloudconventions.com. XXX About Convey Services Convey Services delivers content and marketing portals and connects them into networks to inform, educate and engage channel partners and direct sellers in the telecom/cloud space, the property and casualty insurance market and food distribution industry. Convey’s portal technology automates and organizes partner management, has tools to engage and educate partners and integrates email marketing technology for members to run packaged email marketing campaigns to their customers and prospects. For information visit www.conveyservices.com , info@conveyservices.com or call 888-975-1382. Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website http://www.conveyservices.com

July 01, 2020 08:00 AM Eastern Daylight Time

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