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Kripton selects TRON and Tether to Drive Cryptocurrency Adoption and Financial Inclusion in Argentina

Kripton

Buenos Aires, Argentina – April 15, 2025 – Kripton, a leading e-commerce platform in Argentina, announced today a comprehensive strategic alliance with TRON DAO, the community-governed DAO dedicated to accelerating the decentralization of the internet through blockchain technology and decentralized applications (dApps). Together, they will launch initiatives aimed at revolutionizing digital payments and expanding financial inclusion in the Argentine market. In this multi-faceted collaboration, more than 2,000 merchants working with Kripton will adopt USDT (Tether USD) as their premier digital dollar, enabling secure, efficient, and subsidized payments on the TRON network. TRON will subsidize all transaction fees between Kripton and its users, significantly reducing costs and improving efficiency for consumers and merchants. Additionally, the strategic alliance will offer interest-free microloans to central market workers for the purchase of carts and work apparel, promoting economic growth and financial inclusion. The microloan initiative is projected to generate approximately 110,000 transactions and $2 million in volume over an 18-month period. Funding of the microloans will be derived from transactions conducted by market workers using USDT balances on the TRON network at Kripton-integrated businesses. "We are excited to have TRON join this initiative we've been working on," said Juan Pablo Moreno, CEO of Kripton. "Given that TRON is the network with the highest number of USDT transactions and has been actively working with the community for the longest time, we are confident that this integration will benefit our users and contribute to the growth of the crypto ecosystem in Argentina." This strategic alliance connects ongoing collaborative efforts between Kripton, TRON, Tether, and civil organizations that promote the use of Bitcoin and cryptocurrencies in Argentina. "TRON is committed to promoting the use of blockchain and cryptocurrencies in the region," said Sam Elfarra, Community Spokesperson at the TRON DAO. "This collaboration with Kripton and Tether is an important step toward the mass adoption of blockchain technologies in Argentina and the region." About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by H.E. Justin Sun, the TRON blockchain has experienced significant growth since its MainNet launch in May 2018. Until recently, TRON hosted the largest circulating supply of USD Tether (USDT) stablecoin, exceeding $60 billion. As of April 2025, the TRON blockchain has recorded over 299 million in total user accounts, more than 10 billion in total transactions, and over $18 billion in total value locked (TVL), based on TRONSCAN. TRONNetwork | TRONDAO | X | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Yeweon Park press@tron.network About Kripton Kripton.la is the leading provider of payment processors for merchants in Latin America and a retail service provider for cryptocurrency users. Since 2019, they have been developing a community seeking to apply the Bitcoin philosophy to the retail industry and decentralize it. Media Contact Melisa Diaz Faverin melifaverin@kriptonmarket.com Contact Details Melisa Diaz Faverin melifaverin@kriptonmarket.com

April 15, 2025 02:00 PM Eastern Daylight Time

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Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

VOESH New York Launches the Ultimate 2-in-1 Exfoliating Body Wash

VOESH New York

VOESH New York is thrilled to unveil the newest addition to its vegan body care lineup: the Exfoliating Body Wash. Combining the power of cleansing and exfoliation, this 2-in-1 scrub-to-suds formula is designed to gently smooth and soothe dry, rough patches while leaving skin feeling softer, clearer, and hydrated. Say goodbye to complicated shower routines and hello to the simplicity of beautiful, healthy skin in one step. Packed with active ingredients like pure sugar crystals, plant-derived AHAs, and a nourishing botanical oil blend, this microbiome-friendly Exfoliating Body Wash delivers a luxurious, skin-loving experience. The dual-action, 99+% natural-origin formula is perfect for those seeking a gentle exfoliation and cleanse that never strips skin’s moisture. The mild, plant-derived surfactants produce a rich lather, while the added oils hydrate for a refreshed feel. “Our goal has always been to create products that not only deliver high-quality skincare but also provide an experience,” said Vera Oh, Co-Founder of VOESH New York. “With our Exfoliating Body Wash, we’ve combined captivating scents and a multitasking formula that simplifies your shower routine without feeling rushed.” The Exfoliating Body Wash is available in four skin-friendly, finely crafted fragrances to create an elevated sensory moment: Fig & Amber: A warm, inviting blend of sweet fig and amber that creates a cozy ambiance. Black Tea & Rosé: A rich, smoky tea scent balanced with the light, fresh aroma of rosé to create an upscale atmosphere. Neroli & Patchouli: A captivating blend of citrusy neroli and deep, earthy patchouli that balances freshness and sensual depth. Hinoki & Lavanda: A calming, earthy scent of hinoki wood, blended with the soft, floral aroma of lavender, to create a peaceful, nature-inspired escape. Treat your skin and senses to the new Exfoliating Body Wash! Shop the collection on voesh.com and at select retailers. Bare your best and shower sweeter! About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

March 25, 2025 09:59 AM Eastern Daylight Time

NAVEX Offers New York Retail Worker Safety Act Training

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management solutions, has released its online interactive training program designed to help New York retailers comply with the newly enacted Retail Worker Safety Act. New York retailers face mounting challenges in adapting to the new law, which requires them to develop and implement workplace violence prevention policies while ensuring employees receive proper training. With the Retail Worker Safety Act's effective date of June 2, 2025, fast approaching, organizations need a streamlined solution that ensures compliance with minimal disruption to daily operations. “With the compliance deadline approaching, retailers across New York are feeling the pressure to prepare. Many businesses are still working to understand what they need to do, which is why our workplace violence prevention training is ready now,” said Dr. Jen Farthing, general manager of training at NAVEX. "We offer an engaging course for learners that helps businesses stay on track. Our customers have told us compliance can feel overwhelming, but with the right learning tools, it doesn’t have to be. For retailers racing against the clock, finding a solution that simplifies compliance is both practical and meaningful.” The Retail Worker Safety Act mandates that retail businesses with 10 or more employees implement comprehensive workplace violence prevention policies and provide interactive training upon hire and annually thereafter. Employers with fewer than 50 retail associates must conduct training upon hire and then every two years. The New York Workplace Violence Prevention course is designed to meet and exceed these regulatory requirements, offering: Interactive Training – Engaging content covering de-escalation techniques, active shooter protocols, emergency procedures, and the proper use of safety devices such as silent response buttons Customizable Content – Ability to easily customize information unique to their business, such as specific site procedures, emergency information and resources, including relevant policies and procedures directly inside the course, as the Act requires Tailored Content for Supervisors – Additional training focused on managing emergencies and addressing security concerns to equip store leaders with the skills needed to handle potential threats Comprehensive Compliance Tracking – Features that enable retailers to monitor training completion, maintain accurate records, and easily generate compliance reports To further simplify compliance efforts, the NAVEX One platform streamlines training administration by tracking employee progress, automating compliance reminders, and generating reports for seamless adherence to the law. By implementing NAVEX’s training solutions, New York retailers can meet regulatory mandates and foster a culture of safety and preparedness. This proactive approach safeguards store associates while enhancing overall operational resilience. Learn more about NAVEX’s workplace violence prevention training or the compliance requirements around New York’s Retailer Safety Act. NAVEX, the global leader in risk and compliance solutions, is trusted by thousands of organizations to strengthen compliance and proactively manage risk. Through the NAVEX One platform and unparalleled industry data and benchmarks, organizations are empowered to maximize the potential of their compliance and risk programs. Based in Lake Oswego, OR, with a global presence, NAVEX continues to shape the future of governance, risk and compliance. Visit our blog or follow us on LinkedIn, Facebook, and YouTube. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

March 25, 2025 09:10 AM Eastern Daylight Time

LOVER® Cosmetics Demo’s Simple Beauty in 5-Steps on NewBeauty’s TalkShopLive® Channel

LOVER COSMETICS

LOVER® Cosmetics founder Ashley Maurin Rodden demos the makeup line’s 5-step, simple-beauty makeup regime and magnetic palettes on NewBeauty Magazine’s TalkShop Live channel Tuesday, March 4 at 6:00 p.m. eastern. “After doing hundreds of makeovers, women kept repeating the same two complaints, ‘I don’t know how to do my makeup’, and ‘I don’t have time’. Our 5-step makeup regime and guide show women HOW to do their makeup and our 5-step palettes help women do their makeup fast,” said Rodden. LOVER Cosmetics placed first runner-up in Sept. at MakeupIn’s New York Beauty Tank Competition for its best-selling 5-step palettes and makeup classes. The line also serves as the makeup provider for the New York City Macy’s Thanksgiving Day Parade, producing more than 1300 makeup kits for dancers and cheerleaders nationwide. The everyday woman can learn how to simplify her makeup routine, travel and touch ups from the safety of her own powder room on Tuesday. Paris-trained makeup artist Ashley Maurin Rodden is offering a quick, 5-step demo on TalkShopLive. Each palette also has a QR code on the bottom that takes women to a 5-step video. Palettes range from the smokey palette, to a very wearable nude shimmer palette, and the line’s best-selling matte palette that caters to a more mature client. “The four palettes are the colors that are most purchased and put together year after year in my studio. And, they are multifunctional! The taupe color in each is a double for a brow filler, the light shadow services as a highlighter. The wearer can actually use this one palette for a full face,” said Rodden. “Plus, the rectangular space can be used to store lashes, extra lipstick or foundation for a busy woman on the go or for travels.” Each of the palettes are made in the USA, vegan, paraben free, gluten free, EU complaint and cruelty free. The cosmetic line was started by Kansas City’s Ashley Maurin Rodden in 2006 and gained notoriety as the National Sponsor of Miss Teen USA. Rodden spent a summer interning at Chanel, Inc., in New York City and Rodden studied makeup artistry in Paris, France, at the renowned Christian Chauveau makeup school. The Kansas City-based studio services women nationwide, providing in-studio and virtual makeup lessons. The line serves as the makeup provider for the Macy’s Thanksgiving Day Parade and Spirit of America Productions, plus dance and cheer teams nationwide. For more information on LOVER Cosmetics or to visit www.lover-cosmetics.com or email pr@lover-cosmetics.com. Founded in 2006, LOVER® Cosmetics LLC, is a full color cosmetics line. From day one, the goal was to make makeup simple for women. In 2009 LOVER® was named the national sponsor of Miss Teen USA. After hundreds, perhaps thousands of makeovers, the brand relaunched LOVER® Cosmetics in response to women’s two most common makeup dilemmas: 1) “I don’t know how to do my makeup” and 2) “I don’t have time.” The answer: LOVER®’s magnetic palettes, 5-step makeup regime and their soft, natural approach to makeup help women look good and feel good every day. LOVER placed 1St runner up in the nation at the 2024 MakeupIn beauty tank competition in New York. The brand is also the makeup provider for the Macys Thanksgiving Day parade and Spirit of America, designing more than 1300 makeup kits for cheerleaders and dancers nationwide. Contact Details Colleen Mathis, absolute R relations Colleen Mathis +1 917-690-5560 colleen@absoluterrelations.com Company Website https://www.lover-cosmetics.com/

March 03, 2025 08:00 AM Eastern Standard Time

NAVEX One: The Trusted Partner for NIS2 Risk Alignment

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, is pleased to offer the first GRC solution to holistically address NIS2 across training, policies and assessment – all on one platform, NAVEX One. NAVEX continues to provide risk and compliance professionals with the tools they need to align with the latest cybersecurity regulations. As organizations face increasing regulatory demands, NAVEX One integrates policy management, training and risk assessment resources to ensure seamless compliance with the European Union’s Network and Information Security Directive (NIS2). The NIS2 Directive raises the bar for cybersecurity and reporting standards across industries, including banking, healthcare, manufacturing and energy. Organizations must not only comply with these heightened regulations but also ensure their cybersecurity frameworks are strong enough to withstand evolving threats. “NIS2 is a critical milestone in cybersecurity regulation, and organizations need a partner that helps them do more than just check the compliance box,” said A.G. Lambert, chief product officer at NAVEX. “NAVEX One empowers compliance and risk professionals to build a sustainable and proactive approach to cybersecurity, ensuring their programs are compliant and resilient against emerging threats.” NAVEX One serves as an essential tool in the journey toward risk and compliance maturity, helping organizations: Conduct proactive risk assessments to identify and mitigate vulnerabilities Centralize and streamline policy management to meet regulatory expectations Strengthen cybersecurity posture with comprehensive security awareness training Stay ahead of evolving cybersecurity requirements through continuous program improvement and board-ready reporting Extend training, policies and cyber risk practices to align third parties with its cyber risk standards “Organizations today require more than just static risk and compliance checklists—they need dynamic, integrated solutions that evolve with regulatory changes and emerging risks,” said Kyle Martin, vice president of risk solutions at NAVEX. “NAVEX One’s content and capabilities give businesses the confidence to proactively address NIS2 requirements while reinforcing their broader risk management strategies.” By integrating these capabilities within a single platform, NAVEX One simplifies compliance, reduces risk exposure, and supports organizations in building future-proof compliance programs. Click here, for more information on NAVEX One and the NIS2 Directive. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

February 18, 2025 12:50 PM Eastern Standard Time

VOESH Adds New Foot Care to Love with Solemate Heel Repair Balm Lavender

VOESH New York

After the overwhelming success of the Solemate Heel Repair Balm Mint, VOESH New York is thrilled to introduce the latest addition to its foot care lineup: Solemate Heel Repair Balm Lavender. Building on the excitement surrounding the original formula, this new lavender-scented version promises a soothing experience while delivering the same powerful hydration and nourishment for dry, cracked heels. The Solemate Heel Repair Balm Lavender combines vegan squalane, organic virgin olive, macadamia, and jojoba oils to repair rough, damaged skin and restore softness. The balm is also enriched with lavender essential oil to hydrate and help reduce foot odor, leaving feet feeling refreshed and revitalized. Whether at home or traveling, the waterless stick balm forms a protective layer to lock in moisture and maintain healthier heels with ease. Vera Oh, Co-Founder of VOESH New York, shared, “We created the Solemate collection with the goal of enhancing our customers’ foot health. Since they’re on their feet all day, we wanted to provide a product that brings comfort, confidence, and convenience. Our lavender formula offers a calming, rejuvenating experience that fits seamlessly into any wellness routine.” With the addition of Solemate Heel Repair Balm Lavender, VOESH New York continues to lead the way in at-home foot care, providing high-quality, dermatologist-tested, vegan, and cruelty-free products so you can feel good about what goes on your skin. Take your heels to Cloud 9 with this luxurious, 100% vegan heel balm. Experience instant, visible results in one single swipe! Find your Solemate on voesh.com and in select retailers. About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. Contact Details absolute R relations Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

February 17, 2025 08:00 AM Eastern Standard Time

New Alvarez & Marsal Fall 2024 Consumer Sentiment Report Highlighting the Impact of Ongoing Consumer Skepticism on Holiday Plans and Winter Spending

Alvarez & Marsal Consumer and Retail Group

· Since the sharp pullback observed during last year's holiday season, consumers have maintained conservative spending habits. · Consumers are demonstrating greater loyalty to stores over brands, challenging the conventional notion of brand loyalty · Shoppers are expected to pull back their spending across all major holiday spending categories this year · Although in-store shopping remains the primary channel, consumers are increasingly gravitating towards online platforms for their holiday purchases Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) released its latest consumer report, Consumer Sentiment Survey Fall 2024, which analyzes how shifting economic conditions have shaped consumer spending patterns over the past year and explores anticipated spending behaviors for the next six months. This seventh edition of the bi-annual Consumer Sentiment Report draws from a survey of 2,100+ U.S. adults, demographically representative across gender, age, ethnicity, region and income. The report examines evolving consumer behaviors in response to personal finances and economic conditions. It provides insights into shopping priorities across categories, economic conditions, holiday plans, and other key factors influencing purchase decisions for the upcoming fall season, alongside other relevant consumer trends. These insights help retailers optimize inventory, marketing, and pricing while improving their market position. “In today's cost-conscious market, consumers are doing more research and spending less. Retailers must deliver clear value to win their business,” stated Chad Lusk, Managing Director at Alvarez & Marsal’s Consumer and Retail Group. “Consumers are playing it safe with their wallets these days - the fizzle in their optimism since last spring tells us they tightened their belts after the holidays last year and aren't in a hurry to loosen up again. “ The study found that: Consumer outlook for holiday spending is weaker compared to Fall 2023, as consumers anticipate spending less Inflation, interest rates and the job market are the top three macro- economic trends impacting consumer spending decisions Higher income consumers ($100K+) have relatively consistent spending plans, while lower income brackets are planning to spend 13% less this year Higher income households are prioritizing saving, with plans to increase savings by 4% in households making $100K or more. In contrast, lower income households are planning to save 4% less compared to previous periods As consumers look for savvy ways to decrease holiday spending, lower income consumers (<$100K) will purchase less expensive gifts this year while higher income consumers will find other ways to cut back such as waiting for items to go on sale “This holiday season, retailers should be mindful of consumers' cautious approach to spending and adjust their strategies to better align with holiday shopping behaviors and budgets,“ Lusk advised. “To appeal to value-focused consumers, retailers can optimize their omnichannel experience and pricing structure to match evolving shopper priorities and spending plans.” To download a pdf of Consumer Sentiment Survey Fall 2024, please visit: https://alvarezandmarsal-crg.com/insight/consumer-sentiment-survey-fall-2024/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities toward their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

November 21, 2024 03:15 PM Eastern Standard Time

Luxy Hair Launches in the U.S. Amazon Premium Beauty Store

Luxy Hair

Luxy Hair, the #1 leading clip-in hair extensions brand, is proud to announce its debut in the U.S. Amazon Premium Beauty Store. Luxy Hair, part of the Beauty Industry Group portfolio, is expanding its reach by providing easy access to its high-quality, ethically sourced products through one of the world’s largest e-commerce platforms. “We are thrilled to collaborate with Amazon to continue our mission of empowering women to feel confident in their own hair,” said Amy Sveda, President of Luxy Hair. “We are excited to bring our ethically sourced, premium-quality hair solutions to a larger audience, helping more women regain confidence and embrace their hair identity.” Amazon customers can now explore and shop Luxy Hair’s extensive shade range, including hair swatches for easy color-matching. Luxy Hair’s storefront will feature best-selling items including the Classic Clip-In Extensions, Seamless Clip-In Extensions, and Halo® Extensions; customer-loved accessories such as Signature Hair Curler, and TikTok favorite Luxy Hair x Acquired Style Collection; and the newer and fastest growing solutions-based products including Scalp Hair Fill-Ins and Thinning Hair Fill-Ins, directly in Amazon’s U.S. Premium Beauty Store. Since its inception in 2010, Luxy Hair has gained recognition for delivering natural-looking, premium quality, do-it-yourself hair extensions made from 100% ethically sourced Remy human hair. The brand is renowned for its dedication to exceptional customer service and its award-winning shade range that meets various hair needs—from adding instant volume and length to addressing hair thinning and loss. Luxy Hair sets itself apart through its exceptional craftsmanship, unwavering commitment to transparency, and dedication to sustainable practices. By fostering open dialogue about hair loss and challenging the stigma surrounding hair extensions, Luxy Hair creates an inclusive space where women feel empowered, supported, and confident throughout their unique hair journeys. For more information, please visit www.luxyhair.com or @luxyhair on social media. Explore the full range of products at www.amazon.com/luxyhair. About Luxy Hair: The #1 rated hair extensions brand in the world, Luxy Hair is on a mission to take the guesswork out of natural-looking beautiful hair. Made from 100% ethically sourced Remy human hair, Luxy Hair creates premium quality hair extensions for all of life’s moments. Having amassed over 250K customers in more than 165 countries, with a large loyal following, Luxy Hair is renowned for its exceptional customer service and engagement. Luxy Hair is the do-it-yourself solution for anyone, any day, anywhere. About Beauty Industry Group: BIG, established in 2004, is the global market leader for professionally installed hair extensions and related beauty products. BIG's professional products are sold in more than 1,300 stores throughout North America and its collective brands service more than 30,000 salons across 165 countries. BIG has offices in four countries and is headquartered in Salt Lake City, UT. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Luxy Hair Gillian Fetters gillianf@luxyhair.com

October 30, 2024 08:03 AM Eastern Daylight Time

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