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Collaboration between On and Verity – two pioneering Swiss brands – to transform supply chain operations with AI and robotics

Verity

On, a leading global sportswear brand, and Verity, a pioneering AI and robotics company, have announced a strategic collaboration to transform warehouse operations and optimize inventory management, ultimately enhancing supply chain efficiency and precision. On and Verity join forces, leveraging fleets of fully autonomous drones in warehouses to enable full operational visibility through smart, real-time inventory tracking, minimizing stockouts, misplacements, and shrinkage across the supply chain. This ensures flawless order fulfillment for retail and e-commerce. On is one of the fastest growing sportswear brands in history and seeks every technical advantage in its supply chain execution to support this growth. On identified Verity, renowned for its expertise in AI and robotics, as their preferred partner with in-depth technical expertise and a proven, intelligent and efficient system. Verity’s solution is used to perform millions of fully autonomous inventory checks each month in over 80 warehouses operated by different clients worldwide. This partnership delivers tangible business value by improving immediate product availability across On customer touchpoints—at physical stores and online—and maximizing successful order fulfillment by improving on-time and accurate deliveries. Verity clients see their operational issue rates reduced from 5-12% to less than 1%, significantly increasing their warehouses’ labor efficiency. By further digitizing On's supply chain, Verity strengthens its data accuracy and improves the quality and speed of decision-making. Already live at a US facility, Verity’s fleet of fully autonomous drones is scanning On products on a daily basis, ensuring full availability of stock for customer fulfillment. It is already improving key performance indicators (KPIs) and supporting On's objectives as a pioneer of new, more sustainable supply chains, by reducing CO2 emissions linked to warehousing: Verity clients observe a reduction of 1,000 tons of CO2 emissions per warehouse each year, on average. The collaboration’s goal is to explore new technology solutions to drive operational excellence and enhance inventory visibility, with On bringing Verity onboard with its 3PL partners. "We are excited to partner with Verity to transform our supply chain operations," said Caspar Coppetti, Co-Founder and Executive Co-Chairman at On. "Verity is a pioneering brand in the field of AI and robotics, and a perfect fit with On's values of harnessing innovation for the benefit of the customer experience. By leveraging innovative technological solutions, we aim to improve our operations' efficiency further, become a more sustainable brand, and take customer satisfaction to new heights. The collaboration of two pioneering Swiss brands can only mean an explosion of innovation!" "At Verity, we are dedicated to pushing the boundaries of AI and robotics to drive operational excellence," said Raffaello D’Andrea, Co-Founder and CEO at Verity. "Partnering with On, the most exciting sportswear brand in the market today, is a great opportunity to apply our shared commitment to leveraging technology to meet customer expectations. We share the same goals with On, in particular that of delivering an exceptional customer experience. This synergy is further amplified by our highly robust systems, boasting better than 99.99% reliability rates." Reflecting on two pioneering brands from Zurich, Switzerland, the collaboration between On and Verity underscores their shared DNA of using groundbreaking technology to deliver a superior customer experience. Both companies embrace the challenge and need for supply chain operational excellence to build customer excellence. About On On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On. On is present in more than 60 countries globally and engages with a digital community on www.on.com. About Verity For industries that rely on fast and efficient supply chains, Verity delivers AI-powered mobile intelligence, enabling complete operational visibility through fleets of fully autonomous drones. Verity's system is used to perform millions of fully autonomous inventory checks each month in more than 80 warehouses across the globe. The Verity team includes some of the top minds in the world of AI and robotics, supply chain, and drone technology. The result: Valuable insights that empower businesses to achieve greater operational efficiencies and build faster, smarter, and more sustainable supply chains. Contact Details Verity Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://verity.net/

June 13, 2024 08:00 AM Eastern Daylight Time

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NOVUS INK Advisors and Solidus Capital Group Team-up to Serve Growing Transatlantic Commercial Interests of Mid-Market Enterprises

NOVUS INK Advisors

NOVUS INK Advisors and Solidus Capital Group signed a services agreement today to provide integrated senior advisory and execution services to small-and mid-market enterprises amid thriving commercial interests between the United States and Europe. The two firms aim to accelerate client services by combining expertise and resources to support growth into new markets, encompassing management counsel, valuation, performance tracking, board advisory, marketing, communication, public and government affairs. The collaboration will enable NOVUS INK Advisors and Solidus Capital Group to meet the unique needs of global small-and mid-market enterprise clients operating across business-to-consumer, business-to-business, and business-to-government segments. The transatlantic economy is proving remarkably robust in the face of global economic and geopolitical disruptions. No two other regions in the world are as deeply integrated as the United States and Europe, according to the 2024 Transatlantic Economy Report from the U.S. Chamber of Commerce, AmCham EU, Johns Hopkins SAIS and the Transatlantic Leadership Network. The report states: "the $8.7 trillion transatlantic economy employs more than 16 million workers in mutually onshored jobs on both sides of the Atlantic. It is the largest and wealthiest market in the world, accounting for half of total global personal consumption and close to one-third of world GDP in purchasing power. Ties are solid in foreign direct investment, portfolio investment, banking claims, trade and affiliate sales in goods and services, digital links, energy, mutual R&D investment, patent cooperation, technology flows, and sales of knowledge-intensive services." The services agreement will be overseen by a committee chaired by Pia De Lima and Daniel Diaz, NOVUS INK Advisors' Managing Partners, and Andreas Dal Santo, Solidus Capital Group's Managing Director. NOVUS INK Advisors is based in Miami. Solidus Capital Group, affiliated with Atlantic Business Labs, is based in New York. NOVUS INK Advisors is a communication, public and government affairs lobbying firm. NOVUS INK Advisors' practice areas include Corporate, Band and Product Reputation, Business Strategy, Crisis and Reputation Risk, Financial Services, Investor Relations, Mergers & Acquisitions, Brand and Product Marketing Communications Strategy, and Public and Government Affairs. NOVUS INK Advisors is a registered lobbying firm. To learn more, visit: www.NovusInk.com. Solidus Capital Group specializes in management consulting, business valuation, and board advisory services for firms expanding into North America, Latin America, and Europe. It is spearheading an ecosystem of companies, consultants, and subject matter experts with experience from different industries and regions to support corporate and institutional clients' global strategies and growth into new markets. To learn more, visit www.solidus-capital.com. CONTACTS: NOVUS INK Advisors: client.services@NovusInk.com Solidus Capital Group: client.services@Solidus-Capital.com Contact Details NOVUS INK Advisors Client Services client.services@NovusInk.com Company Website https://www.novusink.com/about

June 11, 2024 09:30 AM Eastern Daylight Time

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Kevel Named to Newsweek’s List of the Top 100 Global Most Loved Workplaces for 2024

Kevel

Kevel has ranked #13 on Newsweek ’sTop 100 Global Most Loved Workplaces® list for 2024. This is the 2 nd annual Top 100 Global Most Loved Workplaces® list in collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company. The results were determined after surveying more than 2 million employees from businesses with workforces varying in size from 30 to more than 10,000. The list recognizes companies that put respect, caring, and appreciation for their employees at the center of their business model and, in doing so, have earned the loyalty and respect of the people who work for them. Why is Kevel most loved? Kevel is committed to creating a thriving and diverse community, and it doesn't just show up in their recruitment. By addressing feedback from specific groups, from BIPOC to LGBTQ+ to women, Kevel ensures everyone has the psychological safety to be their authentic selves in the workplace. And with all-staff annual retreats, an international remote-first culture and the opportunity to work on cutting-edge, innovative technology, what's not to love? “We pride ourselves on being a people-first organization where we encourage vulnerability, authenticity and transparency. We aim to build an environment where every employee feels respected, welcomed and heard. We provide autonomy and flexibility, and promote from within to ensure every employee has the opportunity to reach their full potential.” - Mike Kohn Chief People Officer, Kevel How positive workers feel about their future at the company, career achievement, how much employer values align with employee values, respect at all levels, and the level of collaboration at the firm were the five critical areas measured to gauge employee sentiment. In addition, areas such as inclusion, employee wellness, diversity, career development, and company leadership were identified and analyzed in relation to the five critical areas measured. “As workplaces continue to shift, it’s clearer than ever that fostering collaboration, embracing a positive outlook, and aligning values are essential. The companies celebrated on the 2024 Global Most Loved Workplaces® list truly embody these principles. They show us that by championing respect and team oriented outcomes, they’re not just building great workplaces, they’re shaping a brighter future for all.” - Nancy Cooper, Global Editor in Chief of Newsweek Methodology BPI measures five primary areas to determine how employees feel about where they work to create the Most Loved Workplaces® list: the level of collaboration at the workplace, how positive workers are about their future at the company, how much employer values align with employee values; respect at all levels and career achievement. In consultation with Newsweek editors, BPI also considered employee wellness, diversity, inclusion, career advancement, and other workplace and talent development initiatives. To identify the top 100 companies ranked in this Newsweek publication, companies were evaluated and scored as follows: 50 percent of the initial score was based on direct employee responses to BPI's proprietary Love of Workplace Index® assessment. Another 15 percent was derived from analysis of external public ratings from sites such as Comparably, Careerbliss, Glassdoor, Indeed, and Google. The final 35 percent came from BPI’s direct interviews and written responses from company officials. Newsweek then researched every company on the list to determine the final list of 100 companies and their rankings. To view Kevel’s ranking and the full list, visit the Global Most Loved Workplaces® 2024 page. To learn more about the Most Loved Workplace certification, visit ​​ https://mostlovedworkplace.com/ and the Best Practice Institute, visit bestpracticeinstitute.org. About Kevel Kevel powers innovative, flexible ad tech infrastructure APIs that fuel its ad serving solutions. It’s unique offering empowers multi-brand retailers to launch differentiated retail media networks that improve the shopper experience while maintaining total control of their first-party data. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Klarna, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

June 06, 2024 09:58 AM Eastern Daylight Time

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Assiduus Accelerates International Growth, Expands into South America

Assiduus

Assiduus, a renowned innovator and leader in multi-market ecommerce distribution, has announced its expansion into South America. With the expansion, Assiduus expects to capitalize on the region's booming ecommerce market and empower non-LatAm brands to reach millions of potential customers across South America. Despite being a rapidly growing market, South America remains under-penetrated for non-regional brands. However, Assiduus believes there is a huge appetite for international brands, particularly those of US origin. Market data suggests that ecommerce sales in Latin America are expected to rise to $160 billion by 2025. With the current growth rate, others are even more bullish, forecasting the surge to be up to $200 billion by the end of 2025. Hence, Assiduus does not just look forward to entering another market but also to opening up a unique opportunity for brands globally. Founder and CEO of Assiduus, Somdutta Singh, is confident that this expansion will be a game-changer for brands in the region and play a pivotal role in Assiduus’ growth trajectory. By establishing a presence in South America, the company looks forward to expanding its client offerings and base and solidifying its position as the leading global ecommerce accelerator: “ South America represents a vibrant landscape for ecommerce. We're excited to empower brands and entrepreneurs with the opportunity to grow their business with Assiduus and deliver great value and a convenient shopping experience for customers across South America. We’re providing our industry-leading expertise to brands, enabling them to navigate complexities like global logistics and fulfillment, access to buyer data and analytics, marketplace and inventory optimization across global platforms. This empowers brands to focus on what they do best – creating exceptional products for global audiences. ” Assiduus also looks forward to benefiting South American consumers by facilitating access to a wider variety of quality products. Their commitment to facilitating a smooth shopping experience ensures a convenient journey for customers across the region, making it easier than ever to discover and purchase their desired brands. About Assiduus Assiduus is headquartered in Delaware, US, and covers markets in North America (US & Canada), Europe, the Middle East, Asia, and South America. They are one of the frontrunners of tech-powered cross-border ecommerce distribution, and their full-stack middleware empowers brands to navigate the complexities of global distribution and supply chain management end-to-end via one platform. Assiduus solves the five key entry barriers and challenges for consumer brands to enter, sell, and scale in a market - navigating product licensing and import regulation, data-led inventory forecasting and planning, multi-platform integration, distribution and supply chain, and access to data and analytics. Since its inception in 2018, Assiduus has grown significantly, managing over $450+ million in GMV. Recognized by Inc 5000 as a Top 600 company in 2021 and ranked No. 8 in Deloitte Fast 50 in 2022, Assiduus has partnered with leading Fortune 500 companies as a global ecommerce distribution and supply chain enabler to help them optimize and scale their ecommerce business. Contact Details Hardik Jaisingh Assiduus hardik.jaisingh@assiduusglobal.com Company Website https://www.assiduusglobal.com/

June 06, 2024 09:30 AM Eastern Daylight Time

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ToolsGroup Strengthens Leadership Team with Eric Austvold as Chief Revenue Officer (CRO)

ToolsGroup

ToolsGroup, a global leader in retail and supply chain planning and optimization software, is excited to announce a key leadership change aimed at driving growth across all regions and product lines. Eric Austvold has joined ToolsGroup as Chief Revenue Officer (CRO), bringing extensive experience from leadership roles in software companies. Known for promoting teamwork and driving revenue growth, Eric recently led a $100M Process Manufacturing unit at INFOR, a top global SaaS ERP provider. He also held leadership positions in early-stage SaaS start-ups and was a trusted advisor at AMR Research, now part of Gartner. He holds a BS in Applied Mathematics from The University of Wisconsin-STOUT. Speaking of his new role, Austvold commented, “I am excited to embark on this journey with ToolsGroup as we drive the future of supply chain planning and optimization. I firmly believe in the innovative solutions ToolsGroup offers and am committed to nurturing strong customer relationships to fuel our ongoing growth.” "We are thrilled to welcome Eric to the ToolsGroup team as Chief Revenue Officer," said ToolsGroup CEO Inna Kuznetsova. "His proven track record in driving revenue and fostering collaborative teamwork will be invaluable as we continue to enhance our global market presence. Eric’s leadership will help us achieve significant top-line growth and further our commitment to delivering exceptional value to our customers." Come meet Eric and other members of the ToolsGoup leadership team in person at the upcoming Gartner® Supply Chain Symposium/XPO™, June 10-12, in Barcelona. ToolsGroup will be exhibiting in kiosk #400, while ToolsGroup’s customer Franke will be presenting their success story and vision of a digital supply chain on Tuesday afternoon. Those interested in pre-scheduling a meeting with them are invited to book it here. About ToolsGroup ToolsGroup’s innovative AI-powered solutions enable retailers, distributors and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision-making and unlock powerful business improvements in forecast accuracy, service levels and inventory – delighting customers and achieving financial and sustainability KPIs.. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com

June 06, 2024 09:00 AM Eastern Daylight Time

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Black Radiance Launches Beautyverse App as First Step into Beauty Tech Space

Black Radiance

Black Radiance, one of the first inclusive beauty brands, is excited to launch its first augmented reality app, Beyond Radiant. Available now in all app stores, Beyond Radiant empowers women of color with the confidence to be their best selves by seeing the unlimited possibilities in the avatars. Beyond Radiant stands at the intersection of augmented reality technology, beauty, and empowerment. Unlike traditional beauty apps that focus solely on makeup application, Beyond Radiant offers an immersive experience surrounding four diverse avatars, each with unique personalities and professions, to inspire women of color and foster a community of confident, empowered women who see themselves in the achievements and aspirations of the app’s avatar. “Black Radiance has always stood on the cutting-edge of the intersection between beauty and race,” said Sherry West, Brand Marketing Manager at Black Radiance. “We know the way of the future is to embrace technology in new and unique ways, especially with the increasing presence of AI in the beauty industry. We’re excited to step into the future in an inclusive way that holds true to Black Radiance’s long-standing mission of empowering women of color.” Beyond Radiant Augmented Reality avatars are inspired by history-making women who have blazed new paths for Black women, like NASA Astronaut Jessica Watkins, and record-breaking ice skater Starr Andrews. Jessica Watkins is the first Black woman to complete an International Space Station long-term mission, while Starr Andrews is the first African American woman to win a Grand Prix medal in the singles discipline. The dedication, creativity, imagination, and fortitude of these women can be seen in the four avatars: The Boss Babe, The Champ, The Content Creator, and The Innovator. “In a world where beauty standards often feel limiting, Black Radiance dares to redefine what beauty can mean for women of color,” said K. Parris MacDonald, Vice President of Marketing at Black Radiance. “The Beyond Radiant App feels like a natural progression to further offering space to women of color to be their authentic selves and see themselves reflected in the narratives of achievement and success.” The Beyond Radiant app is available to download in all app stores now and at www.blackradiancebeauty.com. For more information and updates, visit www.blackradiancebeauty.com/beyondradiant and follow @blackradiancebeauty on social media. Hi-res images and interviews are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Cami Carlson camryn@six-one.com

June 06, 2024 08:03 AM Eastern Daylight Time

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White Bridge Capital Expands to Texas, Opening Cross-Border Investment Opportunities in Real Estate Development

White Bridge Capital, LLC

Firm Looks to Serve Cross-Border Real Estate Needs of Family Offices, High-Net-Worth Individuals and Entities Seeking to Invest in Multi-Family, Build-to-Suit, Industrial, and Commercial Development Projects White Bridge Capital, a cross-border real estate investment firm, is extending its reach to Texas to cater to global family offices, high-net-worth individuals, and overseas entities seeking to benefit from the state’s robust economic expansion and the resulting impact on its flourishing real estate market. The portfolio encompasses multi-family residences, build-to-suit properties, industrial facilities, and commercial developments across the state. In Texas, White Bridge Capital will be spearheaded by newly appointed Partner Nat Parsons, a third-generation developer by training and leading real estate and construction veteran with nearly two decades of experience, including the banking sector. Co-founded by Tommy Campbell and Regina Garcia Handal, with headquarters in Miami, Florida and operations in Mexico City, White Bridge Capital sources real estate deals, structures investments, secures financing for underlying assets, and manages client investments throughout the real estate development cycle. “The expansion to Texas marks a significant step in the firm’s growth and its intent to have a strategic physical presence to look after our clients’ overall interests,” said Tommy Campbell, Co-Founder and Managing Partner, White Bridge Capital. “Investors are focused on long-term appreciation and greater control, and White Bridge Capital, with our ‘boots on the ground’ approach, stands ready to source real estate investments in Texas that offer clients active management.” Cross-border family office real-estate investments across the Americas are on the rise, propelled by macroeconomic and geopolitical drivers. White Bridge Capital is bridging this investment opportunity with its unique customized investment platform underpinned by high-touch, local intelligence, and a robust network of experts across the Americas. “Nat is an outstanding business leader. His extensive experience and strategic vision in managing complex real estate deals, leading construction projects and teams, will be invaluable to our firm and clients,” said Regina Garcia Handal, Co-Founder and Managing Partner, White Bridge Capital. “In partnership with Nat, we look forward to our Texas office thriving into the future.” A graduate of Texas A&M University, Nat holds a master’s in business administration and a bachelor’s in construction science, focusing on business, project planning, and construction management of high-quality facilities. A proud and devoted father, Parsons is a U.S. rugby player, the son of architects and grandson of Nathaniel E. Parsons, president of N. E. Parsons Sheet Metal and Roofing Company 1924. “White Bridge Capital’s leadership, client base, and market reach are unparalleled,” said Parsons. Together with Tommy, Regina, and Texas’ pro-business and investor-friendly policies, I look forward to serving new and existing clients. The opportunities to grow in Texas are endless.” Texas is an appealing destination for investors, particularly those from Latin America, given its overall business-friendly environment, infrastructure development, technological advancements, and strong economic growth – accelerated by trade with Mexico – attracting diverse industries to the state, resulting in population growth and an attractive real estate market. # # # About White Bridge Capital: Headquartered in Miami, Florida, with operations in Mexico City, White Bridge Capital sources compelling real estate deals, structures investments, secures financing for underlying assets, and manages client investments throughout the real estate development life cycle. To learn more, visit White Bridge Capital. Contact Details Pia De Lima +1 305-794-1231 pia.delima@novusink.com Dan Diaz +1 347-673-3555 daniel.diaz@NovusInk.com Company Website https://www.whitebridge.capital/

June 04, 2024 09:30 AM Eastern Daylight Time

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Shareholder Proposal Seeks Reevaluation of Exec. Incentives for EVs at GM

NLPC

On June 4, National Legal and Policy Center will present a shareholder proposal at the General Motors Company advocating for GM’s board of directors to reevaluate the electric vehicle expansion targets included in its executive compensation packages. The proposal, identified as Item No. 5 on the 2024 proxy ballot, argues that GM’s focus on electric vehicles is misaligned with both the market demand for EVs and the economic realities the company faces. Last month NLPC filed a proxy memo with the Securities and Exchange Commission that explains its rationale for the proposal. GM, like many in energy-intensive sectors, has increasingly aligned its corporate strategies with a poorly substantiated, government-subsidized, and corporate media-amplified “scientific consensus” that carbon emissions will result in catastrophic effects to the planet, and to humans. These scenarios are increasingly unlikely, yet the corporate media continues to portray them as the default. Supposedly, this climate crisis can only be averted if governments and consumers adopt environmentally friendly technology, such as electric vehicles, en masse. However, electric vehicles aren’t good for the environment. Even with government subsidies, they’re expensive and unprofitable. Further, consumers don’t want to make the switch. Luke Perlot, Associate Director of NLPC's Corporate Integrity Project, stated, “Our proposal encourages a reassessment of GM’s current executive compensation incentives, which overly prioritize electric vehicle production without adequate consideration of the associated economic, environmental, and ethical risks. Instead, the company should remove these incentives and give its executive team the opportunity to pursue growth strategies without political bias.” Key Details of the Proposal: Misalignment with Market Realities: Despite substantial investments and executive incentives, the anticipated demand for EVs has not materialized at the projected scale. An open letter to President Biden signed by over 5,000 auto dealerships warned of lack of demand for EVs. Economic Viability and Subsidy Dependence: GM's profitability in the EV sector is heavily reliant on government subsidies, which are subject to political changes and could be repealed as early as 2025. Without these subsidies, the division’s path to achieving positive pre-tax earnings, currently projected for no sooner than 2025, appears increasingly precarious. Environmental and Ethical Challenges: The extraction and processing of rare-earth elements, crucial for these batteries, are predominantly concentrated in regions with poor environmental and labor standards. This not only leads to severe ecological damage, but also involves significant human rights abuses, including forced labor. Further, these elements are primarily processed in China, a geopolitical adversary of the United States. “Consumers still want internal combustion engine vehicles,” Perlot added, “and GM’s competitors are making substantial investments to meet their demand. The company cannot afford to be left behind because of misguided incentives.” Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

June 03, 2024 11:45 AM Eastern Daylight Time

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Introducing the SIGMA 28-45mm F1.8 DG DN | Art, the First Full-Frame F1.8 Zoom Lens for Mirrorless Camera Systems

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 28-45mm F1.8 DG DN | Art lens. This is the world's first zoom lens with a constant F1.8 aperture for full-frame mirrorless camera systems. Available for Sony E-mount and L-Mount, this new wide-to-standard zoom spans several popular focal lengths from 28mm to 45mm, with image quality comparable to prime lenses. The SIGMA 28-45mm F1.8 DG DN | Art was developed as a full-frame successor to the SIGMA 18-35mm F1.8 DC HSM | Art (for APS-C DSLR cameras), which in 2013 became the first lens in the world to achieve F1.8 throughout the entire zoom range. While offering the convenience of a zoom, this new lens does not compromise on optical performance. By effectively arranging 3 aspherical lens elements and 5 SLD glass elements, this lens suppresses various aberrations and achieves performance comparable to single focal length lenses, even surpassing the SIGMA 24mm F1.4 DG DN | Art and SIGMA 50mm F1.4 DG DN | Art, which have an established reputation for their optical quality. In particular, the 28-45mm F1.8 DG DN | Art focuses on suppressing axial chromatic aberration, which is often noticeable in large-aperture lenses, to achieve images with minimal coloration on both the focus plane and bokeh, and to demonstrate high optical performance from open aperture. The minimum focusing distance is 30cm (11.8 inches) throughout the entire range, and the maximum magnification ratio of 1:4 is achieved at the 45mm focal length. Featuring internal zoom and HLA (High-response Linear Actuator) autofocus, and an optical design that minimizes focus breathing, the SIGMA 28-45mm F1.8 DG DN | Art is well-suited for video work, including gimbal setups, thanks to its balanced design. The click/de-click switch and lockable aperture ring are designed to suit a variety of personal capture preferences, and the dust- and splash-resistant design also makes it suitable for shooting stills and video out in the elements. The SIGMA 28-45mm F1.8 DG DN | Art lens will be available for $1,349 through authorized retailers in the US in late June 2024. Learn more at the SIGMA America website: https://www.sigmaphoto.com/28-45mm-f1-8-dg-dn-a Exclusively for mirrorless cameras | Compatible with full-frame cameras A | Art SIGMA 28-45mm F1.8 DG DN | Art The world's first* F1.8 full-frame mirrorless zoom. *as of June 2024 by SIGMA The world's first* full-frame, F1.8 maximum aperture zoom lens Excellent optical performance comparable to that of a prime lens High-speed AF and innovative features Supplied accessories: CASE, LENS HOOD LH878-06, FRONT CAP LCF-82 III, REAR CAP LCR Available mounts: L-Mount, Sony E-mount Launch date: June 20, 2024 * Product appearance and specifications are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA2845mmF18Art #SIGMAArt #SIGMAArtZoom #SIGMADGDN The SIGMA 28-45mm F1.8 DG DN | Art is the world's first full-frame zoom lens with a constant maximum aperture of F1.8, delivering sharpness and clarity comparable to that of a prime lens. Already the pioneer of unique, large-aperture zoom lenses including the SIGMA 18-35mm F1.8 DC HSM | Art and the SIGMA 24-35mm F2 DG HSM | Art, SIGMA introduces another fast, portable and versatile tool to its Art lineup. In addition to its unprecedented brightness, the SIGMA 28-45mm F1.8 DG DN | Art delivers sharpness and clarity comparable to that of a prime lens throughout its entire zoom range. Also equipped with fast and precise AF and superior operability, this innovative optic turns a new page in the history of zoom lenses and their creative possibilities. It is a lens that will inspire full-frame filmmakers, while bringing unparalleled versatility to stills photographers. * As of June 2024 by SIGMA [Key Features] 1. The world's first* full-frame, F1.8 maximum aperture zoom lens SIGMA has successfully developed the world's first full-frame zoom lens with a maximum aperture of F1.8. The SIGMA 28-45mm F1.8 DG DN | Art incorporates an inner zoom mechanism, a minimum focusing distance of 30cm across the entire zoom range, and a filter size of φ82mm. Despite its advanced feature-set, the lens weighs less than 1kg, making it a portable and versatile option for either hand-held shooting or a gimbal setup. Constant maximum aperture of F1.8 Once a privilege reserved only for prime lenses, the maximum F1.8 aperture allows full-frame camera users to expose hand-held in low light and produce beautiful bokeh, while enjoying the flexibility of a zoom. This unique optical achievement has been created through SIGMA's accumulated optical design experience and advanced production technology at the company's sole production base in Aizu, Japan. Practical and stable inner zoom Employing an inner zoom mechanism, the overall length of the lens remains constant when the focal length or focus distance changes. This means the lens is easy to use when shooting hand-held, highly stable when mounted on a tripod or gimbal, and more resistant to dust and water contamination. Consistent close focus The minimum focusing distance is a constant 30cm across the entire zoom range, with a maximum magnification ratio of 1:4 at the telephoto end, providing excellent close-up shooting capabilities. As well as offering precise focus in confined spaces, the lens can therefore be used close to a subject without affecting sharpness when using the zoom. Premium build at a lighter weight By rights, such a fast zoom should be big and heavy, but while the lens's rigidity and durability protect its sophisticated optical design, this is achieved at a weight of less than 1kg. What's more, this reliable photographic tool uses a versatile filter size of φ82mm, meaning no compromise in portability or convenience. 2. Excellent optical performance comparable to that of a prime lens With each optical aberration meticulously corrected throughout the zoom range, the SIGMA 28-45mm F1.8 DG DN | Art rivals prime lenses for clarity and definition. Thanks to its advanced coatings, the lens produces clear images, even in backlit environments, while focus breathing is thoroughly suppressed, bringing expressive power to filmmakers and photographers. The pinnacle of optical quality in a zoom Through the effective arrangement of 5 SLD elements and 3 aspherical elements, aberrations are rigorously corrected. Axial chromatic aberration, which is particularly noticeable with large-aperture lenses, has been thoroughly suppressed, and the lens delivers clear images with minimal coloration, from sharply focused details to large, smooth bokeh. Suppression of focus breathing When using regular lenses, the angle-of-view can change as focus moves from near to far, affecting precise composition. With the SIGMA 28-45mm F1.8 DG DN | Art this focus breathing is suppressed, enabling natural focus pulls when shooting video. Minimal flare and ghosting Flare and ghosting, which reduce image quality, have been largely eliminated using advanced simulation technology, ensuring the lens renders rich, high-contrast results in all conditions. In addition, in order to keep flare and ghosting to a minimum, the lens uses SIGMA's Nano Porous Coating and Super Multi-Layer Coating, producing superior resistance to backlighting and enabling clear, saturated images in all lighting conditions. 3. High-speed AF speed and innovative features The SIGMA 28-45mm F1.8 DG DN | Art delivers a range of professional features as impressive as its outstanding optical performance. With high-speed and adaptable AF, a durable weather-resistant structure, a de-clickable aperture ring, smooth manual focusing and on-barrel AFL buttons, all features combine to create a versatile photographic tool capable of responding to any situation. Faster focus with a linear motor The lens's AF mechanism uses an HLA (High-response Linear Actuator) to combine accelerated focusing speed with exquisite precision. And because the motor is near-silent it allows video recording without noise. Precise and comfortable manual focusing To deliver delicate and accurate manual focus, the lens employs a bi-wire driven focus ring with optimum torque setting, high resolution and an adjustable rotation angle between 90° and 720°*. This allows filmmakers to pull focus with organic smoothness, and photographers to focus manually with outstanding accuracy. * Only for L-Mount, and with compatible cameras. Aperture ring refinements The lens is equipped with an aperture ring as well as an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suitable for various shooting situations. Equipped with two AFL buttons Located on the side and on top of the barrel, two customizable* AFL buttons can be easily reached in either horizontal or vertical shooting positions. * Assignment of functions is limited to supported cameras and assignable functions vary depending on the camera. Built to withstand the elements In addition to a dust- and splash-resistant body*, the frontmost surface of the lens is coated with a water- and oil-repellent coating so that it can be used safely even in harsh outdoor environments. * The product is designed to be dust- and splash-resistant but is not waterproof. When using the lens near water, etc., take care not to allow large amounts of water to splash on it. If water gets inside the lens, it may cause a major malfunction and render the lens unrepairable. Includes locking petal-type hood A petal-type hood is included to shield the lens from light. It has a locking mechanism for secure attachment and can be reversed for easier storage. [ Additional Features ] Lens construction: 18 elements in 15 groups (5 SLD, 3 aspherical elements) Inner zoom Inner focus system High-speed AF HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Only cameras that are compatible with the function are allowed to use this function. Also, the items that can be corrected may vary depending on the camera, or automatic correction may be performed. * On a camera that allows selecting ON/OFF for lens aberration correction, set the various aberration corrections to ON (AUTO) from the camera menu. Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Nano Porous Coating Super Multi-Layer Coating Water- and Oil-Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (2 locations) * Assignment of functions is limited to supported cameras and assignable functions vary depending on the camera. Focus Mode switch Support for switching between linear and non-linear focus ring settings (for L-mount only) * Only cameras that are compatible with the system are allowed to use the system. Dust- and Splash-Resistant Structure * The product is designed to be dust- and splash-resistant but is not waterproof. Take care not to allow large amounts of water to splash on the lens. If water gets inside the lens, it may cause a major malfunction and render the lens unrepairable. Petal-type hood with lock LH878-06 Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 18 elements in 15 groups (5 SLD, 3 aspherical elements) Angle of view: 75.4 - 51.3° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F16 Minimum focusing distance: 30cm / 11.9 in. Maximum magnification ratio: 1:4 at 45mm Filter size: 82mm Dimensions (Max. Diam. x Length): 87.8 x 151.4mm / 3.5 x 6.0 in. Weight: 960g / 33.9 oz. [ Product Barcode ] Product Name Barcode L-Mount: 0085126 612696 Sony E-mount: 0085126 612658 [ Accessories: Supplied ] LENS HOOD LH878-06: 0085126 941444 FRONT CAP LCF-82 III: 0085126 930028 REAR CAP LCR II (for L-Mount): 0085126 937256 REAR CAP LCR II (for Sony E-mount): 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA WR CERAMIC PROTECTOR 82mm: 0085126 931834 SIGMA WR PROTECTOR 82mm: 0085126 930974 SIGMA PROTECTOR 82mm: 0085126 931100 SIGMA WR UV FILTER 82mm: 0085126 930714 SIGMA WR CIRCULAR PL FILTER 82mm: 0085126 930844 [ Information ] SIGMA Corporation: https://www.sigma-global.com/ SIGMA Global Network: https://www.sigma-global.com/en/corporate/world-network/ Product Information: https://www.sigma-global.com/en/lenses/a024_28_45_18/ [ About SIGMA Corporation ] Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with dozens of award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For more information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog. Follow SIGMA America (Photo): Facebook | Twitter | Instagram Follow SIGMA Ameica (Cine): Facebook | Twitter | Instagram Contact Details SIGMA Corporation of America Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com SDDPR Stacey Doss stacey@sddpr.com Company Website https://www.sigmaphoto.com/

June 03, 2024 08:00 AM Eastern Daylight Time

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