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NAVEX One: The Trusted Partner for NIS2 Risk Alignment

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, is pleased to offer the first GRC solution to holistically address NIS2 across training, policies and assessment – all on one platform, NAVEX One. NAVEX continues to provide risk and compliance professionals with the tools they need to align with the latest cybersecurity regulations. As organizations face increasing regulatory demands, NAVEX One integrates policy management, training and risk assessment resources to ensure seamless compliance with the European Union’s Network and Information Security Directive (NIS2). The NIS2 Directive raises the bar for cybersecurity and reporting standards across industries, including banking, healthcare, manufacturing and energy. Organizations must not only comply with these heightened regulations but also ensure their cybersecurity frameworks are strong enough to withstand evolving threats. “NIS2 is a critical milestone in cybersecurity regulation, and organizations need a partner that helps them do more than just check the compliance box,” said A.G. Lambert, chief product officer at NAVEX. “NAVEX One empowers compliance and risk professionals to build a sustainable and proactive approach to cybersecurity, ensuring their programs are compliant and resilient against emerging threats.” NAVEX One serves as an essential tool in the journey toward risk and compliance maturity, helping organizations: Conduct proactive risk assessments to identify and mitigate vulnerabilities Centralize and streamline policy management to meet regulatory expectations Strengthen cybersecurity posture with comprehensive security awareness training Stay ahead of evolving cybersecurity requirements through continuous program improvement and board-ready reporting Extend training, policies and cyber risk practices to align third parties with its cyber risk standards “Organizations today require more than just static risk and compliance checklists—they need dynamic, integrated solutions that evolve with regulatory changes and emerging risks,” said Kyle Martin, vice president of risk solutions at NAVEX. “NAVEX One’s content and capabilities give businesses the confidence to proactively address NIS2 requirements while reinforcing their broader risk management strategies.” By integrating these capabilities within a single platform, NAVEX One simplifies compliance, reduces risk exposure, and supports organizations in building future-proof compliance programs. Click here, for more information on NAVEX One and the NIS2 Directive. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

February 18, 2025 12:50 PM Eastern Standard Time

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SeneGence® Celebrates 25 Years of Legacy, Innovation, and Empowerment in Beauty

SeneGence

SeneGence®, the leading innovator in premium, long-lasting cosmetics and advanced skincare, is proud to continue to celebrate its 25th anniversary, highlighting a quarter-century of beauty innovation. The brand reflects on its rich history and celebrates key milestones that have shaped the future of clean beauty and empowered individuals along the way. As the company celebrates its 'Year of Color,' SeneGence® reaffirms its belief in the transformative power of vibrant shades. Since the brand’s inception, SeneGence® has viewed color in beauty not just as a statement, but as a way to express oneself, boosting confidence and joy. This philosophy is reflected in the company’s dedication to creating innovative formulas that blend rich pigments with skin-loving ingredients, ensuring that vibrant color is paired with performance and care. From the iconic, smudge-proof LipSense® to a full range of skincare and body essentials, the brand continues to redefine clean beauty with products that deliver exceptional results. “This anniversary is both a milestone and a reflection of our commitment to empowering women and helping them feel beautiful, no matter their lifestyle,” said Joni Rogers-Kante, Founder and CEO of SeneGence®. “The past 25 years have been an incredible journey, and as we celebrate our 'Year of Color,' we’re excited to continue bringing vibrant, innovative products that inspire confidence and self-expression.” Over the past 25 years, SeneGence® has built a reputation for leading advancements in beauty and skincare. Notable achievements include: New Innovation Lab: In 2025, SeneGence® moved its corporate operations from California to Oklahoma, opening a state-of-the-art innovation lab. As the only corporate beauty brand in Oklahoma, SeneGence® is advancing cutting-edge product development and sustainability and also contributing to the local economy by creating new jobs and opportunities. This creative hub where science meets beauty allows the brand to tailor products to specific consumer needs, from formulation to rigorous qualitative testing. With full formula ownership and traceability of every ingredient, SeneGence® ensures its clean beauty philosophy is upheld at every step. 25th Anniversary Milestone: SeneGence® is proud to be one of only 53 direct sales companies in the U.S. to reach the remarkable milestone of 25 years in business. Record-Breaking Product Launches: In 2024 alone, the brand launched over 40 products, including the groundbreaking Microbiome Skincare Regimen, SmileSense™ Toothpaste (featuring patent-pending BritePop technology), LashSense FiberExtend Mascara, and Glowify Juicy Plumping Lip Gloss. Kiss for a Cause Campaign: With every purchase of LipSense®, SeneGence® donates a product of equal retail value to individuals in need, intending to contribute up to $25 million by March 31, 2025. Generosity and Giving Back: Through the Gloss that Gives campaign in partnership with the Make Sense Foundation®, SeneGence® has donated $10,000 to Women Veteran Network, a nonprofit supporting women’s education, with proceeds from the launch of the LipSense® Moisturizing Gloss in the shade Dream. Award-Winning Excellence: SeneGence has been recognized for its outstanding innovation and quality, earning accolades such as the SHAPE Beauty Award, HOLA! Beauty Award, and Beauty Innovation Award, among others. XPRIZE Healthspan Sponsorship: SeneGence® has proudly partnered with the global competition, XPRIZE Healthspan, a 7-year initiative with a $101 million global prize to advance health and longevity. The Rogers-Kante family’s contribution has helped drive awareness for the contest, which is reshaping the future of health. Rogers-Kante founded the brand to solve a common challenge: traditional makeup that smudged, faded, or harmed the skin. Drawing from her own experience, Rogers-Kante set out to create products that support active lifestyles with advanced skincare benefits and lasting performance. Every product, from skincare to cosmetics, is infused with the brand’s proprietary SenePlex+ technology, which promotes skin renewal for a healthier, more youthful-looking complexion. With the belief that true beauty starts with good health, SeneGence® upholds the highest clean beauty standards, adhering to rigorous EU regulations. The brand ensures that every product is safe, effective, and responsibly formulated by banning over 1,450 harmful ingredients. Innovation and entrepreneurial spirit are at the heart of the brand and SeneGence® continues to drive the future of clean beauty creating powerful formulations and providing opportunities for individuals to build their own success. For more information, please visit web.senegence.com and follow SeneGence® on Facebook, Instagram and YouTube. About SeneGence® Founded in 1999 by Joni Rogers-Kante, SeneGence exploded into the marketplace with the launch of LipSense® color technology and quickly rose in popularity as the creator of The Original Long-Lasting Liquid Lip Color®. Along with its premier product, SeneGence enabled a way for women to be independent and successful in business, regardless of age, background, or education. 25 years later, SeneGence has expanded its line of products that really work to include anti-aging skincare, long-lasting cosmetics, and has thousands of Distributors in 17 countries across the globe. Even still, the commitment to empowering women has remained the same. SeneGence's nonprofit organization, The Make Sense Foundation®, regularly raises and contributes funds for women and children in need as part of the overall plan to give back to the global community. To find a Distributor near you or to get more information about SeneGence products and business opportunities, please visit www.SeneGence.com Contact Details Six One Agency Kelsey Baez kelsey@six-one.com SeneGence Cassie Chitty cchitty@senegence.com Company Website https://web.senegence.com/en_us/

February 18, 2025 08:03 AM Eastern Standard Time

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VOESH Adds New Foot Care to Love with Solemate Heel Repair Balm Lavender

VOESH New York

After the overwhelming success of the Solemate Heel Repair Balm Mint, VOESH New York is thrilled to introduce the latest addition to its foot care lineup: Solemate Heel Repair Balm Lavender. Building on the excitement surrounding the original formula, this new lavender-scented version promises a soothing experience while delivering the same powerful hydration and nourishment for dry, cracked heels. The Solemate Heel Repair Balm Lavender combines vegan squalane, organic virgin olive, macadamia, and jojoba oils to repair rough, damaged skin and restore softness. The balm is also enriched with lavender essential oil to hydrate and help reduce foot odor, leaving feet feeling refreshed and revitalized. Whether at home or traveling, the waterless stick balm forms a protective layer to lock in moisture and maintain healthier heels with ease. Vera Oh, Co-Founder of VOESH New York, shared, “We created the Solemate collection with the goal of enhancing our customers’ foot health. Since they’re on their feet all day, we wanted to provide a product that brings comfort, confidence, and convenience. Our lavender formula offers a calming, rejuvenating experience that fits seamlessly into any wellness routine.” With the addition of Solemate Heel Repair Balm Lavender, VOESH New York continues to lead the way in at-home foot care, providing high-quality, dermatologist-tested, vegan, and cruelty-free products so you can feel good about what goes on your skin. Take your heels to Cloud 9 with this luxurious, 100% vegan heel balm. Experience instant, visible results in one single swipe! Find your Solemate on voesh.com and in select retailers. About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. Contact Details absolute R relations Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

February 17, 2025 08:00 AM Eastern Standard Time

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MIXIK SKIN Expands Into Lip Care With The Launch Of The Gumball Lips Collection

MIXIK SKIN

MIXIK SKIN, the Korean beauty brand known for redefining skincare with its innovative all-mist approach, today announced its expansion into lip care with the Gumball Lips Collection. This vibrant and playful lineup introduces a trio of must-have lip products designed to deliver hydration, color, and shine with a skincare-first philosophy. "We are beyond excited to introduce the Gumball Lips Collection as our first foray into lip care," said Lena Park, Brand Director and Co-Founder of MIXIK SKIN. "True to our brand ethos, we've formulated these products with skincare benefits at the forefront, ensuring these products hydrate, nourish, and enhance the lips’ natural beauty in a fun and effortless way.” The collection includes 11 SKUs, each priced at $16, featuring three standout products: Glossy Lip Serum: A luxurious, serum-infused gloss that nourishes, repairs, and enhances lips with deep hydration. Plumping Lip Ampoule: A high-shine, non-sticky plumping gloss that delivers instant hydration and a fuller-looking pout. Juicy Lip Tint: A buildable, water-based tint that stains lips with a sheer burst of color and doubles as a cheek blush. “With the Gumball Lips Collection, we wanted to create lip products that deliver incredible hydration and color while also capturing a sense of playfulness and self-expression,” said Christine Moon, Managing Director and Co-Founder of MIXIK SKIN. “From the packaging to the formulas, every detail is designed to make lip care feel exciting, effortless, and uniquely MIXIK SKIN.” What sets the Gumball Lips Collection apart is its innovative formulation, featuring Blue Agave Extract, a powerhouse ingredient known for its intense hydration properties. Each product is designed for all-day comfort, ensuring lips remain soft, smooth, and nourished. Whether providing deep hydration, a sheer pop of color, or a high-shine, plumped-up finish, the collection delivers a versatile lip care experience. Available shades: Glossy Lip Serum: Available in Clear Oasis and Wild Raspberry. Plumping Lip Ampoule: Comes in Red Plump, Mauve Plump, Apricot Plump, Pink Plump, and Poppy Plump. Juicy Lip Tint: Offered in Vivid Coral, Cherry Pop, Spiced Sangria, and Pink Guava. Founded in April 2024 by Sunny Oh, Lena Park and Christine Moon, MIXIK SKIN was created out of an essential need for a convenient, sanitary, and travel-friendly skincare solution that was fun yet effective. Inspired by the innovation of Korean beauty rituals, the founders set out to develop skin-first solutions that blend high-quality ingredients with affordability. Every formula reflects its dedication to ethical standards, ensuring that all MIXIK SKIN products remain cruelty-free and vegan. At its core, the brand stands for inclusivity, simplicity, and uncompromising quality. The Gumball Lips Collection is available exclusively at www.mixikskin.com. Be sure to follow along with every MIXIK SKIN moment on Instagram and TikTok. About MIXIK SKIN: MIXIK SKIN is an all-mist Korean beauty brand based in Los Angeles, dedicated to breaking down the barriers of skincare and making it accessible for all. Founded by Sunny Oh, Christine Moon, and Lena Park, MIXIK SKIN blends the best of Korean skincare wisdom with modern innovation, offering a range of minimalist yet effective products designed for every skin type and gender identity. With a commitment to inclusivity, simplicity, and quality, MIXIK SKIN empowers individuals to embrace their unique skin journey with confidence. Contact Details Six One Agency Camryn Carlson camryn@six-one.com

February 11, 2025 08:03 AM Eastern Standard Time

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Skin by Brownlee & Co Debuts The Toned Collection and Sustainable Brand Refresh

Skin by Brownlee & Co

Skin by Brownlee & Co, the Black-owned, esthetician-formulated skincare brand, unveils its latest innovation: The Toned Collection. Following the debut of a refreshed brand identity, this transformative line introduces four powerhouse products designed to help everyone achieve their ultimate skin goals, delivering hydration, brightness, and a healthy glow with every application. The Toned Collection combines the power of gentle yet highly effective ingredients, including niacinamide, hyaluronic acid, and kojic acid, to fortify the skin barrier, reduce redness, diminish dark spots, and deeply hydrate for a radiant glow. This transformative lineup includes three meticulously crafted products and an innovative skincare tool: Toned Brightening Serum ($62): Evens skin tone, fades dark spots, and hydrates with niacinamide, kojic acid, and dual-weight hyaluronic acid for a dewy, radiant complexion. Toned Eye Cream ($37): Reduces puffiness, brightens dark circles, and smooths fine lines with niacinamide, caffeine, and antioxidant-rich glutathione. Toned Brightening Cream ($52): A rich, overnight treatment that fades dark spots, smooths texture, and hydrates deeply using glycolic acid, niacinamide, and licorice root extract. Eye Cryoball ($15): This innovative under-eye tool combines soothing ice therapy with a stainless-steel roller, reducing inflammation and rejuvenating the delicate eye area. “The Toned Collection represents our dedication to delivering effective, accessible solutions for all skin types,” said Sylvia Brownlee, founder of Skin by Brownlee & Co and a seasoned esthetician with nearly 30 years of expertise. “We’ve designed these products to simplify skincare routines while addressing common concerns like hyperpigmentation, dullness, and uneven skin tones.” This launch builds on a pivotal moment for the brand, following a recent refresh of its identity and packaging that reflects its growth and commitment to excellence. Celebrating seven years of empowering its community, Skin by Brownlee & Co proudly introduces: Sustainable Packaging: Recyclable amber glass jars and bottles that exude elegance and protect product integrity by shielding formulations from light degradation. Integrated QR Codes: Each product container now includes a QR code for easy access to usage instructions, tips, and educational resources, underscoring the brand’s commitment to informed and empowered customers. Reimagined Visual Identity: A sleek new logo, revamped product names, and an updated aesthetic align with the brand’s elevated focus on quality and inclusivity. Founded in 2017, Skin by Brownlee & Co is the realization of Brownlee’s journey to create effective, inclusive skincare solutions. After her personal struggles with acne and hyperpigmentation, Brownlee channeled her decades of experience into crafting formulations tailored for melanin-rich skin, while remaining effective for all skin types. The launch of the Toned Collection and the brand refresh reflects Skin by Brownlee & Co’s unwavering mission to redefine beauty standards with formulations crafted to meet the unique needs of all skin types. The collection is now available for purchase exclusively at www.skinbybrownleeandco.com. Follow Skin by Brownlee & Co on Facebook, Instagram, and YouTube. About Skin by Brownlee & Co Since 2017, Skin by Brownlee & Co has been dedicated to empowering individuals of all skin types, with a particular focus on those with melanin-rich skin, by providing simple, effective skincare solutions. Founded by Sylvia Brownlee, a seasoned esthetician with 30 years of experience, the brand specializes in addressing concerns such as acne, hyperpigmentation, and aging with expertly formulated products. Skin by Brownlee & Co believes in the transformative power of proactive skincare, aiming to foster confidence, self-worth, and well-being. The brand’s mission is to educate, empower, and inspire individuals to achieve their skin goals while embracing their unique beauty. Contact Details Six One Agency Camryn Carlson camryn@six-one.com

February 06, 2025 09:57 AM Eastern Standard Time

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Black Radiance Announces Partnership with U.S. Figure Skater Starr Andrews

Black Radiance Beauty

Black Radiance, the leading beauty brand for women of color, is proud to announce its partnership with U.S. figure skater Starr Andrews. Just in time for Black History Month, this collaboration celebrates Black excellence and uplifts women by supporting one of the most inspiring athletes in the sport today. In 2022, Starr Andrews made history as the first African American woman to medal in singles in the Grand Prix era and the first African American woman to stand on the U.S. Championship podium in 35 years. Her resilience, competitive spirit, and dedication to excellence align perfectly with Black Radiance’s mission to empower women of color to express themselves through beauty and confidence. “At Black Radiance, we celebrate and support Black women who break barriers and redefine what’s possible," said K. MacDonald Parris, Vice President of Marketing at Black Radiance. “Starr Andrews’ journey in figure skating embodies perseverance and the power of representation. We are honored to stand by her and support her Olympic pursuit as she continues to inspire and make history on the ice.” "Figure skating, like makeup, is an art form rooted in creativity, confidence, and self-expression,” said Starr Andrews. “My partnership with Black Radiance is so meaningful because they celebrate the same values that have helped shape my journey as a figure skater. Together, we’re uplifting and inspiring the next generation to show up confidently in their beauty and their dreams." Like many Black Radiance users who are introduced to the brand by their mothers, Starr’s journey in figure skating began with her mom taking her to the rink at just three years old, creating a shared tradition of inspiration. In figure skating, presentation is key, where everything from outfits to makeup plays a role in the ritual. For Starr, putting on makeup before a big competition is as important as the hours spent practicing on the ice. It’s a powerful act of self-expression and confidence. This collaboration showcases Black Radiance’s dedication to celebrating diverse beauty, amplifying Black voices, and providing high-quality products that inspire individuals to embrace their beauty with pride. It also honors the brand’s long-standing trust and influence among women of color worldwide. Looking ahead, Black Radiance envisions this partnership evolving into a long-term collaboration, with Starr Andrews serving as a spokesperson and brand ambassador. As she continues to inspire audiences worldwide, Black Radiance is excited to support her journey while showcasing its commitment to providing accessible, high-quality beauty products tailored for women of color. Be sure to catch Starr’s makeup looks on and off the ice on Black Radiance’s Instagram, Facebook, Twitter, TikTok, and Starr Andrews’s Instagram. High res images and interviews are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Black Radiance Sherry West swest@markwins.com

February 06, 2025 08:03 AM Eastern Standard Time

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AMERICAN, AUSSIE AND BRITISH WOMEN UNANIMOUSLY AGREE THEY’RE OVER THE TERM ANTI-AGING!

Wrinkles Schminkles

Cult Aussie Beauty brand and Silicone Patch Pioneer, Wrinkles Schminkles understands that aging is complicated. An inevitable and entirely natural part of life with many upsides, it can also bring physical changes like lines and age spots, sun damage and thinner skin that can be challenging to accept. Oftentimes, women feel ashamed whether choosing to combat those unwanted signs of the times, or to lean into their laugh lines and grow into their grey hair. Wrinkles Schminkles invited women to share their unfiltered thoughts on aging in an online survey - here’s what 1500+ women aged from 20-something to 70-something had to say… We’re over the term ‘anti-aging’ 84% of American women, 88% of Australian women, and 88% of British women said HELL YES! to cancelling the term for good. We feel conflicted about getting older 59% of American women, 57% of British women and 64% of Aussie women don’t love the changes they’re experiencing, but also accept that it’s a natural part of life. The term ‘anti-aging’ feels like pressure 55% of American women, 58% of Aussie women, and 45% of British women feel like they need to be constantly battling ageing to look younger. We want more empowering ways of talking about aging 71% of American women, 71% of Aussie women, and 68% of British women want to see brands use more positive and inclusive language when talking about aging. The consensus… We all feel pressure, so much pressure! To start young, look young, stay young (unlike our ‘distinguished’, ‘silver fox’ male counterparts!). We want to see more real, age appropriate women that reflect us. We want to look as good as we feel without judgement. So, what’s next? We hear and see the women in our community and are committed to continuing to build a judgement-free zone, where women are embraced (at every age!) and aren’t shamed if they choose to embrace the signs of aging or shamed if they want to make it their mission to live a line-free existence. We say: You do you! And we’re here to support you along the way. How Women Really Feel About Ageing and How Wrinkles Schminkles Is Anti Anti-Ageing - YouTube For the full survey results or to arrange an interview with Wrinkles Schminkles’ Founder Gabrielle Requena, please contact Kim Farrington at Farrington PR kim@farringtonpr.com. All You Need To Know About Wrinkles Schminkles We are the pioneers of the reusable, 100% Medical-Grade Silicone Patch Made in one of only two FDA-approved facilities in the USA, our Wrinkle Patches are FDA and TGA-listed and UK and EU certified Backed by independent clinical testing, we can prove what we promise Safe for all skins (including pregnancy), our Wrinkles Patches are reusable (up to 10-20 times, depending on the patch) We launched the world’s first reusable patch-recycling program to become a zero-waste brand Plastic Surgeons, Dermatologists and Aestheticians, Beauty Editors, Make-up Artists and skinfluencers rate and recommend us Contact Details Farrington PR Kim Farrington kim@farringtonpr.com Company Website https://wrinklesschminkles.com/

January 28, 2025 09:00 AM Eastern Standard Time

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LIVE TINTED Unveils Its First-Ever Commercial with “It Feels Good To Be Seen” Campaign

Live Tinted

LIVE TINTED, the prestige beauty brand founded by industry changemaker Deepica Mutyala, announces today the launch of the brand’s “It Feels Good To Be Seen” campaign, debuting LIVE TINTED’s first-ever TV commercial, which emphasizes the brand’s role as an innovator and pioneer in inclusive makeup. LIVE TINTED celebrates the campaign launch in partnership with Ulta Beauty, featured in the commercial, as LIVE TINTED sets out to expand to all 1,400 Ulta Beauty stores by Spring 2025. In tandem with the campaign launch, the brand has also welcomed new products to their robust offerings with the launch of the Legacy collection. LIVE TINTED’s “ It Feels Good To Be Seen ” highlights the brand’s mission to bring change and representation to the $570B+ beauty industry. Inspired by Deepica’s own founding story, the 90’s-set commercial depicts two teenage girls of different skin tones experimenting with makeup. One girl, with darker skin, is disheartened when the foundation options are too light for her, reflecting the collective struggle of women of color to find inclusive makeup. The scene transitions to the present day, where the same young girl is now a mother, and she is able to find makeup to match her skin tone with confidence. Together, the mother and daughter explore LIVE TINTED's display of makeup available in inclusive shade ranges at Ulta Beauty, celebrating beauty for all. “The scene in the commercial is representative of moments myself and many other women of darker skin tones have experienced throughout life,” said LIVE TINTED Founder and CEO Deepica Mutyala. “Since I was a little girl playing with makeup in search of a product that matched my skin, I knew I wanted to create a beauty brand where women would feel seen and represented for who they are. Seeing this commercial come to life is monumental for the brand, especially since it airs near the 10-year anniversary of my viral YouTube video that catapulted the launch of LIVE TINTED to where we are today.” The campaign employs a comprehensive 360-degree strategy to maximize impact, featuring influencer and celebrity makeup artist collaborations and engaging in-store marketing assets at Ulta Beauty. Additional efforts include PR initiatives and social media strategies to drive brand engagement and widespread awareness. LIVE TINTED will continue to reinforce the campaign’s message throughout the year to sustain momentum and reach a broader audience. “As the first South Asian-owned makeup brand at Ulta Beauty, Live Tinted has deeply resonated with our diverse community of beauty enthusiasts, especially through its inclusive ethos and versatile products like the Huestick – which went viral on social and is now a tried-and-true staple in our guests’ beauty routines,” said Jessica Phillips, Vice President of Merchandising, Ulta Beauty. “With a shared mission to create new beautiful possibilities for beauty lovers of all generations, skin tones and types, we’re so proud to see Live Tinted’s incredible growth continue to shine and serve as an inspiring success story for up-and-coming beauty brands.” Ulta Beauty has been an integral player in the campaign and has contributed significantly to the brand’s growth since its launch in 2018. The brand first debuted exclusively in select stores in 2021 through the retailer’s Sparked initiative and then went on to be available at Ulta Beauty at Target locations. LIVE TINTED has become one of many fastest-growing prestige brands at Ulta Beauty, taking up six feet of retail space and will now be available to shop in all 1,400 stores across the U.S. by the spring. This will include the brand’s new Legacy collection which launched online and in stores on Thursday, January 9. Inspired by the legacy you dream of leaving on the world, the volumizing eye makeup trio features: Legacy Lash Volumizing & Lengthening Mascara ($26; $16 travel size): A serum-mascara delivering instant volume and long-term lash benefits with clean, weightless ingredients. Clinically proven to boost lash volume by +171% instantly and +113% over time. Legacy Liner Liquid Kajal ($22): Carbon-black-free and eye-safe, this liquid liner features 100% natural bamboo charcoal and a flexible felt tip for precise lines with a satin finish. Quick-drying and smudge-proof, it's been tested against water, tears, and life itself—this liner stays flawless all day. Legacy Eyelash Curler ($17): Wide, curved design for all eye shapes, featuring hypoallergenic silicone pads and a marigold orange tone for enhanced lash visibility. The launch of LIVE TINTED’s “ It Feels Good To Be Seen ” campaign coincides with the 10th anniversary of Deepica’s 2015 viral YouTube video (11M views) showing how to conceal dark under eye circles using red lipstick. The video catapulted Deepica’s influence in the beauty space and championed her as an advocate for inclusivity and representation. She has since been awarded TIME Magazine’s Next Generation Leader in 2022, co-created Mattel’s first South Asian CEO Barbie, and continues to use her platform and vision for the future of beauty to further establish LIVE TINTED as a premier clean, inclusive beauty brand. The “ It Feels Good To Be Seen ” commercial can be viewed on Warner Bros Discovery streaming platforms, @livetinted, and livetinted.com. LIVE TINTED products can be purchased at livetinted.com, Ulta Beauty, Ulta Beauty at Target Sephora, and Amazon. For more information, visit livetinted.com, follow on Instagram @livetinted @deepica, and on TikTok @livetinted @deepica. About LIVE TINTED: Providing universal shades with purposeful formulas, LIVE TINTED’s products are clean, vegan, and cruelty-free. From SPF-infused skincare to lip, cheek, face, and eye makeup, LIVE TINTED products are packed with skincare ingredients like Hyaluronic Acid, Vitamins C and E, and Squalane to hydrate and brighten your skin. Founded in 2019 by Deepica Mutyala, LIVE TINTED exists to provide makeup wearers of every skin tone and color products where they feel represented and seen. LIVE TINTED products can be purchased online at livetinted.com, Sephora, and ULTA. Learn more at livetinted.com and @livetinted. About Deepica Mutyala: Deepica Mutyala is the Founder & CEO of Live Tinted, renowned, South-Asian American beauty entrepreneur on a mission to champion multicultural beauty through brand/products, community, conversation, and awareness – working to create a beauty brand where everyone feels seen and changing the beauty industry to broaden what's considered beautiful with the power and voice of both her personal and Live Tinted platforms. Mutyala rose to the forefront of the beauty industry in 2015 when her YouTube video, depicting a beauty hack to cover dark undereye circles using red lipstick, went viral – now boasting over 10 million views. Since then, Mutyala has been recognized by some of today’s most prestigious publications for her achievements in the beauty space, including accolades such as her 2022 dedicated feature as a TIME Magazine Next Generation Leader. Today, Mutyala's brand is sold across channels including DTC, on LiveTinted.com, and at top beauty retailers Ulta Beauty nationwide– the first South-Asian brand in the prominent retailer—and in-store and online at Sephora Canada. Follow her journey to revolutionize beauty at @LiveTinted and @deepica. Contact Details Powers PR Alex Wollman livetinted@powers-pr.com Company Website https://www.livetinted.com/

January 21, 2025 12:03 PM Eastern Standard Time

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African American Heritage Brands Black Radiance and Cross Colours Join Forces For Retro Beauty Collaboration

Black Radiance Beauty

Black Radiance, the leading beauty brand for women of color, has teamed up with Cross Colours, the Afro-centric streetwear brand that embodies the bold spirit of retro hip-hop culture, for an exciting first-ever collaboration. This partnership brings together two trailblazing brands with deep roots in African American culture, uniting to honor their shared heritage by reimagining the bold, expressive spirit of the 80s and 90s hip-hop culture through innovative makeup design. With over 30 years of shaping beauty and fashion for the African American community, the collection draws inspiration from Cross Colours' vibrant color aesthetic, capturing the essence of the hip-hop era. Together, the brands are celebrating a time when music, fashion, and beauty pushed boundaries and defined an era. "This partnership is a full-circle moment for Black Radiance," said K. MacDonald Parris, Vice President of Marketing at Black Radiance. “We are thrilled to work with the iconic label that helped shape hip-hop culture and revolutionized streetwear just as we’ve redefined beauty for Black women. Now, we’ve come together to honor that era and bring it into today’s digital and social world, creating bold new beauty moments that resonate with both the original generation and today’s youth." “We’ve always seen makeup artists creating incredible looks inspired by Cross Colours,” said TJ Walker, Co-Founder of Cross Colours. “That creativity inspired us to give something back to the beauty community, something that reflects the spirit of individuality and self-expression that Cross Colours was built on. Black Radiance shares this passion for celebrating authenticity, making this collaboration feel so natural." “The retro theme of this collection pays homage to the era that birthed our brands and celebrates the deep connection between music, fashion, and beauty,” said Carl Jones, Co-Founder of Cross Colours. “This collection is a celebration of Black beauty in all its forms—it’s about empowerment, individuality, and embracing who you are. Through this collaboration, we continue our commitment to uplifting Black women and redefining beauty standards.” The Black Radiance X Cross Colours collection includes: Cross Colours™ Eye Shadow Palette ($15): A cassette tape-inspired palette with eight talc-free, pigment-rich powders in matte, metallic, and shimmer finishes for bold, vibrant eye looks. Cross Colours™ Mic Drop Mascara ($12): This volume-boosting mascara delivers intense color, featuring a 500+ bristle-packed hourglass brush for clump-free definition. Available in Check 1 Black and Check 2 Blue. Cross Colours™ Paint Palette ($10): A multi-use palette with four creamy, blendable primary colors enriched with Vitamin E and Soybean oil for vibrant face and eye looks. Cross Colours™ Metallic Liquid Lip ($8): A glossy long-wearing formula with bold metallic hues and multidimensional shine, available in Fresh Drip Pink, Vixen Red, and Hyped Up Purple. Cross Colours™ Lipstick Remix ($10): A creamy, ombre-effect lipstick with Murumuru Butter, Vitamin E, and botanical oils for soft, sculpted lips. Available in Gimme A Beat, 3 Divas, and Triple Threat. The Black Radiance x Cross Colours collaboration will be available to shop online at Amazon and select CVS, Target, Walgreens, and Walmart stores. Be sure to follow every Black Radiance x Cross Colours moment on Black Radiance’s Instagram, Facebook, Twitter, and TikTok, and Cross Colours’ Instagram, Facebook, and Twitter. High res images, interviews, and media samples are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. About Cross Colours: Founded in 1989 by Carl Jones and TJ Walker, Cross Colours revolutionized fashion with its vibrant, socially conscious designs deeply rooted in hip-hop culture. Championing "Clothing Without Prejudice," the brand has been a beacon for Pan-Africanism and Afrocentrism, worn by icons like Will Smith, TLC, and more recently, Rihanna and Cardi B. As the first Black-owned brand to hit $100 million in sales and achieve mass distribution, Cross Colours continues to inspire and empower a new generation, maintaining its commitment to inclusivity and cultural expression. For more information, visit crosscolours.com or follow us @crosscoloursla on Instagram and TikTok. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Black Radiance Sherry West swest@markwins.com

December 20, 2024 10:07 AM Eastern Standard Time

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