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NOVUS INK Advisors and Solidus Capital Group Team-up to Serve Growing Transatlantic Commercial Interests of Mid-Market Enterprises

NOVUS INK Advisors

NOVUS INK Advisors and Solidus Capital Group signed a services agreement today to provide integrated senior advisory and execution services to small-and mid-market enterprises amid thriving commercial interests between the United States and Europe. The two firms aim to accelerate client services by combining expertise and resources to support growth into new markets, encompassing management counsel, valuation, performance tracking, board advisory, marketing, communication, public and government affairs. The collaboration will enable NOVUS INK Advisors and Solidus Capital Group to meet the unique needs of global small-and mid-market enterprise clients operating across business-to-consumer, business-to-business, and business-to-government segments. The transatlantic economy is proving remarkably robust in the face of global economic and geopolitical disruptions. No two other regions in the world are as deeply integrated as the United States and Europe, according to the 2024 Transatlantic Economy Report from the U.S. Chamber of Commerce, AmCham EU, Johns Hopkins SAIS and the Transatlantic Leadership Network. The report states: "the $8.7 trillion transatlantic economy employs more than 16 million workers in mutually onshored jobs on both sides of the Atlantic. It is the largest and wealthiest market in the world, accounting for half of total global personal consumption and close to one-third of world GDP in purchasing power. Ties are solid in foreign direct investment, portfolio investment, banking claims, trade and affiliate sales in goods and services, digital links, energy, mutual R&D investment, patent cooperation, technology flows, and sales of knowledge-intensive services." The services agreement will be overseen by a committee chaired by Pia De Lima and Daniel Diaz, NOVUS INK Advisors' Managing Partners, and Andreas Dal Santo, Solidus Capital Group's Managing Director. NOVUS INK Advisors is based in Miami. Solidus Capital Group, affiliated with Atlantic Business Labs, is based in New York. NOVUS INK Advisors is a communication, public and government affairs lobbying firm. NOVUS INK Advisors' practice areas include Corporate, Band and Product Reputation, Business Strategy, Crisis and Reputation Risk, Financial Services, Investor Relations, Mergers & Acquisitions, Brand and Product Marketing Communications Strategy, and Public and Government Affairs. NOVUS INK Advisors is a registered lobbying firm. To learn more, visit: www.NovusInk.com. Solidus Capital Group specializes in management consulting, business valuation, and board advisory services for firms expanding into North America, Latin America, and Europe. It is spearheading an ecosystem of companies, consultants, and subject matter experts with experience from different industries and regions to support corporate and institutional clients' global strategies and growth into new markets. To learn more, visit www.solidus-capital.com. CONTACTS: NOVUS INK Advisors: client.services@NovusInk.com Solidus Capital Group: client.services@Solidus-Capital.com Contact Details NOVUS INK Advisors Client Services client.services@NovusInk.com Company Website https://www.novusink.com/about

June 11, 2024 09:30 AM Eastern Daylight Time

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Assiduus Accelerates International Growth, Expands into South America

Assiduus

Assiduus, a renowned innovator and leader in multi-market ecommerce distribution, has announced its expansion into South America. With the expansion, Assiduus expects to capitalize on the region's booming ecommerce market and empower non-LatAm brands to reach millions of potential customers across South America. Despite being a rapidly growing market, South America remains under-penetrated for non-regional brands. However, Assiduus believes there is a huge appetite for international brands, particularly those of US origin. Market data suggests that ecommerce sales in Latin America are expected to rise to $160 billion by 2025. With the current growth rate, others are even more bullish, forecasting the surge to be up to $200 billion by the end of 2025. Hence, Assiduus does not just look forward to entering another market but also to opening up a unique opportunity for brands globally. Founder and CEO of Assiduus, Somdutta Singh, is confident that this expansion will be a game-changer for brands in the region and play a pivotal role in Assiduus’ growth trajectory. By establishing a presence in South America, the company looks forward to expanding its client offerings and base and solidifying its position as the leading global ecommerce accelerator: “ South America represents a vibrant landscape for ecommerce. We're excited to empower brands and entrepreneurs with the opportunity to grow their business with Assiduus and deliver great value and a convenient shopping experience for customers across South America. We’re providing our industry-leading expertise to brands, enabling them to navigate complexities like global logistics and fulfillment, access to buyer data and analytics, marketplace and inventory optimization across global platforms. This empowers brands to focus on what they do best – creating exceptional products for global audiences. ” Assiduus also looks forward to benefiting South American consumers by facilitating access to a wider variety of quality products. Their commitment to facilitating a smooth shopping experience ensures a convenient journey for customers across the region, making it easier than ever to discover and purchase their desired brands. About Assiduus Assiduus is headquartered in Delaware, US, and covers markets in North America (US & Canada), Europe, the Middle East, Asia, and South America. They are one of the frontrunners of tech-powered cross-border ecommerce distribution, and their full-stack middleware empowers brands to navigate the complexities of global distribution and supply chain management end-to-end via one platform. Assiduus solves the five key entry barriers and challenges for consumer brands to enter, sell, and scale in a market - navigating product licensing and import regulation, data-led inventory forecasting and planning, multi-platform integration, distribution and supply chain, and access to data and analytics. Since its inception in 2018, Assiduus has grown significantly, managing over $450+ million in GMV. Recognized by Inc 5000 as a Top 600 company in 2021 and ranked No. 8 in Deloitte Fast 50 in 2022, Assiduus has partnered with leading Fortune 500 companies as a global ecommerce distribution and supply chain enabler to help them optimize and scale their ecommerce business. Contact Details Hardik Jaisingh Assiduus hardik.jaisingh@assiduusglobal.com Company Website https://www.assiduusglobal.com/

June 06, 2024 09:30 AM Eastern Daylight Time

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ToolsGroup Strengthens Leadership Team with Eric Austvold as Chief Revenue Officer (CRO)

ToolsGroup

ToolsGroup, a global leader in retail and supply chain planning and optimization software, is excited to announce a key leadership change aimed at driving growth across all regions and product lines. Eric Austvold has joined ToolsGroup as Chief Revenue Officer (CRO), bringing extensive experience from leadership roles in software companies. Known for promoting teamwork and driving revenue growth, Eric recently led a $100M Process Manufacturing unit at INFOR, a top global SaaS ERP provider. He also held leadership positions in early-stage SaaS start-ups and was a trusted advisor at AMR Research, now part of Gartner. He holds a BS in Applied Mathematics from The University of Wisconsin-STOUT. Speaking of his new role, Austvold commented, “I am excited to embark on this journey with ToolsGroup as we drive the future of supply chain planning and optimization. I firmly believe in the innovative solutions ToolsGroup offers and am committed to nurturing strong customer relationships to fuel our ongoing growth.” "We are thrilled to welcome Eric to the ToolsGroup team as Chief Revenue Officer," said ToolsGroup CEO Inna Kuznetsova. "His proven track record in driving revenue and fostering collaborative teamwork will be invaluable as we continue to enhance our global market presence. Eric’s leadership will help us achieve significant top-line growth and further our commitment to delivering exceptional value to our customers." Come meet Eric and other members of the ToolsGoup leadership team in person at the upcoming Gartner® Supply Chain Symposium/XPO™, June 10-12, in Barcelona. ToolsGroup will be exhibiting in kiosk #400, while ToolsGroup’s customer Franke will be presenting their success story and vision of a digital supply chain on Tuesday afternoon. Those interested in pre-scheduling a meeting with them are invited to book it here. About ToolsGroup ToolsGroup’s innovative AI-powered solutions enable retailers, distributors and manufacturers to navigate through supply chain uncertainty. Our retail and supply chain planning suites empower a new level of intelligent decision-making and unlock powerful business improvements in forecast accuracy, service levels and inventory – delighting customers and achieving financial and sustainability KPIs.. Stay in touch with ToolsGroup on LinkedIn, Twitter, YouTube, or visit www.toolsgroup.com. Contact Details Meir Kahtan +1 917-864-0800 mkahtan@rcn.com Company Website https://www.toolsgroup.com

June 06, 2024 09:00 AM Eastern Daylight Time

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Black Radiance Launches Beautyverse App as First Step into Beauty Tech Space

Black Radiance

Black Radiance, one of the first inclusive beauty brands, is excited to launch its first augmented reality app, Beyond Radiant. Available now in all app stores, Beyond Radiant empowers women of color with the confidence to be their best selves by seeing the unlimited possibilities in the avatars. Beyond Radiant stands at the intersection of augmented reality technology, beauty, and empowerment. Unlike traditional beauty apps that focus solely on makeup application, Beyond Radiant offers an immersive experience surrounding four diverse avatars, each with unique personalities and professions, to inspire women of color and foster a community of confident, empowered women who see themselves in the achievements and aspirations of the app’s avatar. “Black Radiance has always stood on the cutting-edge of the intersection between beauty and race,” said Sherry West, Brand Marketing Manager at Black Radiance. “We know the way of the future is to embrace technology in new and unique ways, especially with the increasing presence of AI in the beauty industry. We’re excited to step into the future in an inclusive way that holds true to Black Radiance’s long-standing mission of empowering women of color.” Beyond Radiant Augmented Reality avatars are inspired by history-making women who have blazed new paths for Black women, like NASA Astronaut Jessica Watkins, and record-breaking ice skater Starr Andrews. Jessica Watkins is the first Black woman to complete an International Space Station long-term mission, while Starr Andrews is the first African American woman to win a Grand Prix medal in the singles discipline. The dedication, creativity, imagination, and fortitude of these women can be seen in the four avatars: The Boss Babe, The Champ, The Content Creator, and The Innovator. “In a world where beauty standards often feel limiting, Black Radiance dares to redefine what beauty can mean for women of color,” said K. Parris MacDonald, Vice President of Marketing at Black Radiance. “The Beyond Radiant App feels like a natural progression to further offering space to women of color to be their authentic selves and see themselves reflected in the narratives of achievement and success.” The Beyond Radiant app is available to download in all app stores now and at www.blackradiancebeauty.com. For more information and updates, visit www.blackradiancebeauty.com/beyondradiant and follow @blackradiancebeauty on social media. Hi-res images and interviews are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Cami Carlson camryn@six-one.com

June 06, 2024 08:03 AM Eastern Daylight Time

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White Bridge Capital Expands to Texas, Opening Cross-Border Investment Opportunities in Real Estate Development

White Bridge Capital, LLC

Firm Looks to Serve Cross-Border Real Estate Needs of Family Offices, High-Net-Worth Individuals and Entities Seeking to Invest in Multi-Family, Build-to-Suit, Industrial, and Commercial Development Projects White Bridge Capital, a cross-border real estate investment firm, is extending its reach to Texas to cater to global family offices, high-net-worth individuals, and overseas entities seeking to benefit from the state’s robust economic expansion and the resulting impact on its flourishing real estate market. The portfolio encompasses multi-family residences, build-to-suit properties, industrial facilities, and commercial developments across the state. In Texas, White Bridge Capital will be spearheaded by newly appointed Partner Nat Parsons, a third-generation developer by training and leading real estate and construction veteran with nearly two decades of experience, including the banking sector. Co-founded by Tommy Campbell and Regina Garcia Handal, with headquarters in Miami, Florida and operations in Mexico City, White Bridge Capital sources real estate deals, structures investments, secures financing for underlying assets, and manages client investments throughout the real estate development cycle. “The expansion to Texas marks a significant step in the firm’s growth and its intent to have a strategic physical presence to look after our clients’ overall interests,” said Tommy Campbell, Co-Founder and Managing Partner, White Bridge Capital. “Investors are focused on long-term appreciation and greater control, and White Bridge Capital, with our ‘boots on the ground’ approach, stands ready to source real estate investments in Texas that offer clients active management.” Cross-border family office real-estate investments across the Americas are on the rise, propelled by macroeconomic and geopolitical drivers. White Bridge Capital is bridging this investment opportunity with its unique customized investment platform underpinned by high-touch, local intelligence, and a robust network of experts across the Americas. “Nat is an outstanding business leader. His extensive experience and strategic vision in managing complex real estate deals, leading construction projects and teams, will be invaluable to our firm and clients,” said Regina Garcia Handal, Co-Founder and Managing Partner, White Bridge Capital. “In partnership with Nat, we look forward to our Texas office thriving into the future.” A graduate of Texas A&M University, Nat holds a master’s in business administration and a bachelor’s in construction science, focusing on business, project planning, and construction management of high-quality facilities. A proud and devoted father, Parsons is a U.S. rugby player, the son of architects and grandson of Nathaniel E. Parsons, president of N. E. Parsons Sheet Metal and Roofing Company 1924. “White Bridge Capital’s leadership, client base, and market reach are unparalleled,” said Parsons. Together with Tommy, Regina, and Texas’ pro-business and investor-friendly policies, I look forward to serving new and existing clients. The opportunities to grow in Texas are endless.” Texas is an appealing destination for investors, particularly those from Latin America, given its overall business-friendly environment, infrastructure development, technological advancements, and strong economic growth – accelerated by trade with Mexico – attracting diverse industries to the state, resulting in population growth and an attractive real estate market. # # # About White Bridge Capital: Headquartered in Miami, Florida, with operations in Mexico City, White Bridge Capital sources compelling real estate deals, structures investments, secures financing for underlying assets, and manages client investments throughout the real estate development life cycle. To learn more, visit White Bridge Capital. Contact Details Pia De Lima +1 305-794-1231 pia.delima@novusink.com Dan Diaz +1 347-673-3555 daniel.diaz@NovusInk.com Company Website https://www.whitebridge.capital/

June 04, 2024 09:30 AM Eastern Daylight Time

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Shareholder Proposal Seeks Reevaluation of Exec. Incentives for EVs at GM

NLPC

On June 4, National Legal and Policy Center will present a shareholder proposal at the General Motors Company advocating for GM’s board of directors to reevaluate the electric vehicle expansion targets included in its executive compensation packages. The proposal, identified as Item No. 5 on the 2024 proxy ballot, argues that GM’s focus on electric vehicles is misaligned with both the market demand for EVs and the economic realities the company faces. Last month NLPC filed a proxy memo with the Securities and Exchange Commission that explains its rationale for the proposal. GM, like many in energy-intensive sectors, has increasingly aligned its corporate strategies with a poorly substantiated, government-subsidized, and corporate media-amplified “scientific consensus” that carbon emissions will result in catastrophic effects to the planet, and to humans. These scenarios are increasingly unlikely, yet the corporate media continues to portray them as the default. Supposedly, this climate crisis can only be averted if governments and consumers adopt environmentally friendly technology, such as electric vehicles, en masse. However, electric vehicles aren’t good for the environment. Even with government subsidies, they’re expensive and unprofitable. Further, consumers don’t want to make the switch. Luke Perlot, Associate Director of NLPC's Corporate Integrity Project, stated, “Our proposal encourages a reassessment of GM’s current executive compensation incentives, which overly prioritize electric vehicle production without adequate consideration of the associated economic, environmental, and ethical risks. Instead, the company should remove these incentives and give its executive team the opportunity to pursue growth strategies without political bias.” Key Details of the Proposal: Misalignment with Market Realities: Despite substantial investments and executive incentives, the anticipated demand for EVs has not materialized at the projected scale. An open letter to President Biden signed by over 5,000 auto dealerships warned of lack of demand for EVs. Economic Viability and Subsidy Dependence: GM's profitability in the EV sector is heavily reliant on government subsidies, which are subject to political changes and could be repealed as early as 2025. Without these subsidies, the division’s path to achieving positive pre-tax earnings, currently projected for no sooner than 2025, appears increasingly precarious. Environmental and Ethical Challenges: The extraction and processing of rare-earth elements, crucial for these batteries, are predominantly concentrated in regions with poor environmental and labor standards. This not only leads to severe ecological damage, but also involves significant human rights abuses, including forced labor. Further, these elements are primarily processed in China, a geopolitical adversary of the United States. “Consumers still want internal combustion engine vehicles,” Perlot added, “and GM’s competitors are making substantial investments to meet their demand. The company cannot afford to be left behind because of misguided incentives.” Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

June 03, 2024 11:45 AM Eastern Daylight Time

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Halving of BTFS Storage Rewards

BitTorrent

Singapore, May 28, 2024 – To sustain the growth and success of the BitTorrent ecosystem, BTFS is set to implement a halving on the next round of rewards for storage miners on the BTFS network. From 00:00 (UTC) June 25, 2024, the daily rewards for storage miners on the BTFS network will be halved from 15 billion BTT to 7.5 billion BTT. The BitTorrent File System (BTFS) is a decentralized file storage system that utilizes blockchain technology and peer-to-peer transmission. It allows users to store their files across multiple nodes in a distributed manner, enhancing file security and reliability. BTFS also offers rapid file transfer and access, giving users greater convenience in managing and sharing files. By integrating key features of the BitTorrent Chain (BTTC), such as cross-chain connectivity and multichannel payment options, BTFS significantly enhances user experience. Currently, the BTFS network is experiencing rapid growth with over 8 million nodes across the network, including more than 6 million super miners, according to BTFS SCAN. To support the efficient operations of these nodes, BTFS initiated a rewards program and has provided an aggregate of 25 trillion BTT since the launch of BTFS Mainnet in 2019. Every two years, the BTFS rewards halving will occur causing the rewards for all storage miners across the network to be cut in half. (Halving roadmap) Moreover, halving will also prompt miners to improve node performance by optimizing node operation and reducing waste. In addition, an upgrade of the official website for the BTFS technical community and the release of BTFS v3.0 Mainnet will be scheduled in sync with the halving. These developments are expected to improve the efficiency of the BTFS protocol, expand the user base, and enhance its overall functionality. Looking ahead, BTFS is committed to continuously refining its storage rewards strategies. The goal is to expand the network of nodes participating in file storage on BTFS, providing developers with an efficient, secure, and reliable storage solution boosting both the capacity and the transaction efficiency of the BTTC network. About BTFS The BitTorrent File System (BTFS) is both a protocol and a web application that provides a content-addressable peer-to-peer mechanism for storing and sharing digital content in a decentralized file system, as well as a base platform for decentralized applications (Dapp). The BTFS team has been working on the latest network operations and BTT market sentiment, etc., to make a series of dynamic adjustments such as upload prices and airdrop reward schemes. About BitTorrent Founded with a leading peer-to-peer sharing technology standard in 2004, BitTorrent, Inc. is a consumer software company based in San Francisco. Its protocol is the largest decentralized P2P network in the world, driving 22% of upstream and 3% of downstream traffic globally. Its flagship desktop and mobile products, BitTorrent and µTorrent, enable users to send large files over the internet, connecting legitimate third-party content providers with users. With over 100 million active users, BitTorrent products have been installed on over 1 billion devices in over 138 countries worldwide. Since November 2018, TRON (TRX), Binance (BNB), and Bitcoin (BTC) holders have the opportunity to purchase one-year subscriptions of BitTorrent or µTorrent products, including Ads Free and Pro for Windows. Pro includes anti-virus and anti-malware screening, file converting and playability in HD. Users can visit bittorrent.com or utorrent.com to learn more. Website | Telegram | Medium | X | Media Contact John Chen press@bittorrent.com Contact Details John Chen press@bittorrent.com

May 28, 2024 07:53 PM Eastern Daylight Time

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DB Schenker Americas Earns IATA Lithium Battery Transport Certification

DB Schenker

DB Schenker, a global leader in logistics and supply chain solutions, is proud to announce the successful acquisition of the Center of Excellence for Independent Validators (CEIV) Lithium Batteries Certification for its United States airfreight operations from the International Air Transport Association (IATA). This significant achievement underscores DB Schenker's commitment to setting the standard for safely and efficiently handling lithium battery shipments, a critical component in today’s technology-driven market. John McDonald, EVP of Americas for Airfreight, DB Schenker, said, “The CEIV Lithium Batteries program, crafted by IATA, is an industry-recognized certification that represents a company's ability to meet the stringent guidelines and standards for the logistics of lithium batteries. The certification confirms DB Schenker's proficiency in the safe transport of these items, which are essential for powering a vast array of devices and systems essential to modern life and commerce.” DB Schenker embarked on a rigorous certification journey marked by a series of in-depth training sessions, self-assessments, and meticulous documentation reviews. Barbara England, Sr. Director of Operations for Airfreight, DB Schenker, said, “The process began with comprehensive training, where Air Export Operations personnel and Air Product Management teams completed the IATA Lithium Battery Logistics Safety Management Certification Program. Following this, DB Schenker conducted a thorough self-assessment to ensure alignment with IATA’s exacting standards.” Brendan Sullivan, IATA’s Global Head of Cargo, said, "Congratulations to DB Schenker for achieving CEIV Lithium Batteries Certification for their operations in the United States. This accomplishment underscores the company's unwavering commitment to excellence in logistics within the rapidly growing sector. DB Schenker’s dedication to the safe handling of shipments is something their customers will undoubtedly value. Furthermore, the industry stands to benefit from the quality benchmark that they are helping to establish.” The assessment phase took place at DB Schenker's facility in Franklin Park, IL, where an IATA assessor meticulously evaluated the company's operations, processes, and adherence to the CEIV Lithium Batteries audit checklist. This checklist, featuring over 200-line items, required DB Schenker to demonstrate the highest level of precision and commitment to safety standards. Upon completion of the assessment, the findings underwent a rigorous validation process by IATA, culminating in the certification being awarded on January 29, 2024, with the notable distinction of zero non-conformities – a testament to DB Schenker's diligent preparation and dedication to excellence. The implications of receiving the CEIV Lithium Batteries certification are far-reaching for DB Schenker. This certification is not only a validation of DB Schenker’s unwavering dedication to safety and quality but also positions the company to meet the surging demand for the transportation of lithium battery products. Clients and partners can now have even greater confidence in DB Schenker’s capabilities to handle their shipments with the utmost care and expertise. Looking to the future, DB Schenker views this certification as a cornerstone of its ongoing strategy to expand its specialty in transporting dangerous goods. The company is already planning to extend the CEIV Lithium certification to additional global sites and is confident in pursuing further certifications for other dangerous goods, irrespective of the mode of transport. This certification aligns with DB Schenker's strategic vision to lead the logistics industry in safety, efficiency, and reliability. With the growing reliance on lithium batteries across multiple sectors, DB Schenker is well-prepared to support its customers with the highest level of service. The CEIV Lithium Batteries certification is valid for two years, during which DB Schenker will engage in continuous improvement and compliance to maintain this status. Refresher training for key personnel will be conducted, and new assessments will ensure ongoing adherence to the rigorous standards set forth by IATA. ### About DB Schenker Americas DB Schenker is one of the largest Integrated Logistics Service Providers in the Americas, with more than 10,000 employees in 123 locations providing over 27 million sq. ft. of distribution operations to its clients. DB Schenker's Americas presence includes Argentina, Brazil, Canada, Chile, Guatemala, Mexico, Panama, Peru, United States, and Venezuela. DB Schenker offers land transport and air and ocean freight, as well as comprehensive logistics solutions and global supply chain management services from a single source. With integrated partners across the Americas, DB Schenker provides the best combination of intimate local practices, knowledge, and global capabilities. About DB Schenker With around 72,700 employees at more than 1,850 locations in over 130 countries, DB Schenker is one of the world's leading logistics service providers. The company operates land, air, and ocean transportation services, and it also offers comprehensive logistics and global supply chain management solutions from a single source. Aiming for a sustainable future of the logistics industry, DB Schenker continuously invests in innovative transport solutions, renewable energies, and low-emission products for its customers. Contact Details Nicholas Leighton +1 949-478-5880 nick.leighton@nettresultsLLC.com Company Website https://www.dbschenker.com

May 23, 2024 09:00 AM Eastern Daylight Time

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How Blue Nile Keeps Costs Down While Offering Ethical, High-Quality Engagement Rings And Jewelry To Suit All Kinds Of Customers

Benzinga

By Mangeet Kaur Bouns In the ever-evolving landscape of fine jewelry, Blue Nile has emerged as a premier destination for those seeking not only quality and good craftsmanship, but also transparency and ethical sourcing. As the wedding bells ring louder in the post-pandemic world, Blue Nile has positioned itself to cater to the increased demand for engagement rings and fine jewelry. Unwavering Commitment To Quality And Ethical Practices At the heart of Blue Nile's philosophy is a staunch commitment to quality and ethical sourcing. The brand takes pride in its high-quality diamonds and gemstones, which come from suppliers who strictly adhere to ethical and environmental standards. This commitment not only caters to the judicious buyer, but also appeals to those who prioritize sustainability in their purchases. In addition to natural diamonds, the company boasts an impressive collection of lab-grown diamonds. These gems, certified by the Gemological Institute of America (GIA), are chemically and optically identical to their natural counterparts and offer a more affordable, ethical and sustainable alternative without compromising quality or beauty. Empowering Consumers Through Education Blue Nile's strategy extends beyond direct sales – it is a pioneer in consumer education within the jewelry sector. The company's detailed guides on the "Four Cs" of diamonds – cut, color, clarity and carat weight – equip customers with the knowledge to make informed purchasing decisions. This educational approach fosters a transparent relationship with customers, enhancing their confidence and trust, which is crucial in an industry often clouded by complexity. This approach sets Blue Nile apart from its competitors. Revolutionizing Jewelry Shopping With Technology, Convenience And Customization Since being founded in 1999, Blue Nile has been at the forefront of combining technology with traditional jewelry retail. The company’s online platform is designed for optimal user experience, offering detailed product descriptions, high-resolution images and interactive design tools. These features make it easy for customers to find and customize their perfect piece of jewelry from the comfort of their homes. For customers who prefer a more hands-on shopping experience, Blue Nile has also integrated physical showrooms across the U.S. These showrooms complement the online experience, allowing customers to see, touch and feel the jewelry before making a purchase, thus bridging the gap between online and in-store shopping. The brand’s commitment to customer service is also evident in its round-the-clock support offered via phone, live chat and email, ensuring that help is always available. This level of service, provided by non-commissioned experts, is instrumental in ensuring that every customer interaction is personalized and reassuring, making the purchasing process as smooth and enjoyable as possible. The company’s engagement with customers extends beyond direct service channels. Blue Nile actively utilizes social media platforms such as Facebook and Instagram to connect with clients – offering updates, engaging content and responsive customer service that caters to the digital habits of modern consumers. Moreover, the company enhances customer satisfaction through a flexible 30-day return or exchange policy, accommodating the needs and preferences of its diverse client base. For those seeking a highly personalized shopping experience, Blue Nile offers scheduled virtual appointments. Customers can engage with personal jewelers in a virtual showroom setting, which features a sophisticated studio equipped with multiple cameras that showcase each jewelry piece from various angles – providing a detailed and interactive viewing experience akin to an in-person consultation. Customization stands at the forefront of Blue Nile's service offerings. The company provides a vast array of customization options, allowing customers to select the ideal diamond, setting and metal type. This flexibility makes it possible to design distinct and meaningful engagement rings or other jewelry pieces that perfectly align with personal tastes. This emphasis on personalized jewelry is a cornerstone of Blue Nile’s mission, reflecting its dedication to helping customers craft not just jewelry but also memories. Competitive Pricing Without Compromise Operating predominantly online, Blue Nile can offer competitive pricing without compromising quality. By minimizing the overhead costs associated with traditional physical outlets, the company is able to offer an extensive range of premium jewelry at more accessible price points. This cost-effective model enhances affordability and broadens its appeal, increasing access to fine jewelry in a way many traditional jewelers may not be able to match. Offering Quality With Convenience In A Resurging Post-COVID Wedding Market The COVID-19 pandemic significantly impacted the wedding industry, leading to widespread postponements and cancellations as global restrictions took hold. During 2020, the earliest phase of the pandemic, the number of weddings in the U.S. plummeted to nearly 1.7 million, marking the lowest figure recorded since 1963. However, as the world has begun to recover and restrictions have eased, the wedding sector is witnessing a rebound. The most recent data from the CDC indicates a notable recovery. Approximately 2.1 million weddings occurred in 2022, surpassing about 2 million registered in 2019 during the pre-pandemic period. The global wedding ring market is poised for growth amid this revival. Straits Research projects this market to reach $132.6 billion by 2032, expanding at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2032. This growth is expected to be driven by the increase in weddings and evolving consumer preferences for unique and custom wedding jewelry. Blue Nile is uniquely positioned to capitalize on this growth and cater to the needs of its customers as the wedding industry continues to flourish post-pandemic. Click here to learn more about Blue Nile and the collection of jewelry they offer. Featured photo by Tom The Photographer on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

May 23, 2024 08:35 AM Eastern Daylight Time

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