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Pencil doubles returns for brands with next generation ads created by AI

Stockwood Strategy

Online video ads can now be generated by artificial intelligence (AI), while learning what resonates with audiences, in order to deliver better results for brands. This innovation is being pioneered by Pencil, the Creative AI company, with the launch of its Machine Generated Creative (MGC) platform. US online sales reached almost $800 billion in 2020, up by 32% year-over-year fuelled by the pandemic*. Over ten million advertisers bought over $80 billion of Facebook ads last year, and research consultancy Nielsen has estimated that creative design can drive almost half of campaign performance. Learning Pencil’s MGC video ads, which are each unique and can be generated in 1 minute, have dozens of creative parameters which can be tracked and analysed through the Pencil platform. Using historic ad performance data, Pencil is able to understand what in the ad is resonating with customers. It can then generate new batches of ad ideas which are new and distinct, but which share winning characteristics with past winners. In this way Pencil learns what works while continuously exploring new ideas that might resonate with audiences. For example, a flashlight brand using Pencil may generate a first batch of ads and find that those pitching battery life outperform those pitching brightness. The brand may then generate more ads exploring how battery life is important when keeping a flashlight in the car for emergencies. Performance Pencil analysed over 100 campaigns that used MGC video ads over the past 6 months and found the best MGC ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s MGC campaign delivered 7x higher ROAS. Will Hanschell, CEO and co-founder of Pencil commented: “Great ad campaigns are born from many creative ideas that are distilled down to a few. We are doing exactly this, extremely quickly, using AI. In launching MGC, we want to bring speed, insights and new ideas to marketing teams who care about both the creativity and the results of their ads - that means all marketing teams. Our platform uses the same brainstorm and refine process that creative teams have always used, which means creative teams can collaborate with the platform or use it to automate their day-to-day experimentation.” “Video ads have been dominating marketing campaigns around the world, even more so in 2020 as businesses have pivoted to ecommerce and social channels to engage new customers. The Pencil platform allows brands affordable access to the most powerful AI technology available today to deliver badly needed growth for their businesses, from day one.” Technology Pencil leverages proprietary technology to generate ad video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the first companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics. GPT-3 allows Pencil to go beyond generating product descriptions, and begin to generate entirely new narratives around a brand or product. For example, pitching a flashlight in an ad by first establishing that working in the dark can be dangerous. This makes Pencil’s ads more compelling to potential customers, and therefore more effective for brands. “Our ads are able to learn from what works for the people - like you or me - who see them and click on them. Our platform gives brands a tool to build a deep understanding of what’s working, what isn’t and what they should try next. We are generating ideas and campaigns that self-learn, providing brands with new insights and a way forward to grow their businesses. With the 2x better results we’ve already achieved at 10x less time and cost, we believe AI will be as fundamental to creativity in the future as the pencil was in the past.” adds Will Hanschell Ends *eMarketer, US Ecommerce Growth Jumps to More than 30% About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil invented Machine Generated Creative (MGC), a new way of making ads that algorithmically optimises for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s MGC platform generates ads in minutes and has been shown to generate ads that double returns for brands. Pencil was founded in 2018 with a team from Google, Facebook and Uber and is backed by Sequoia, Wavemaker Partners, Singapore Innovate and Entrepreneur First. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.trypencil.com/

January 12, 2021 06:00 AM Eastern Standard Time

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Taking Control of Health and Wellness in 2021

YourUpdateTV

After a long 2020, we’re all looking forward to a fresh start. While every New Year brings new goals and wishes, 2021 might look a little different. Recently, Wellness and Lifestyle Contributor, Terra Wellington, teamed with YourUpdateTV on a satellite media tour to share her tips to starting the year right. A video accompanying this announcement is available at: https://youtu.be/xKL_rNQYbYM Support Your Immune System One of the top goals people are carrying into the New Year is how to naturally support their immune system every day. For vitamins and supplements, you can look to Natrol. The company has a new Immune Health product line you can check out — there are three new products: Immune-Biotic, which is a delicious, orange-flavored probiotic that comes in quick-dissolve packets that you pour directly onto your tongue Elderberry Gummies — these are great-tasting gummies packed with a blend of elderberry fruit extract, Vitamin C, and Zinc, and Easy-C tablets are high-potency Vitamin C tablets that can be easy on your stomach Be Fiscally Fit In 2021, many are looking to become ‘fiscally fit’ and that means looking for savings. This January, keep an eye out in your mail for the Blue Envelope of Savings from Valpak. Lucky households nationwide will be receiving a $200 no-strings-attached check in the envelopes, along with savings coupons — all to help you stay on budget while also supporting local businesses. And if you scan the QR code on the envelope, you’ll be able to stream the Disney Hits playlist through your choice of streaming services. Go Plant-Based Try to add more plant-based foods into your diet this year. Studies show that when you eat more plants it supports your health by lowering your risk of heart disease, high blood pressure, and diabetes. For example, Coconut Bliss®, which is known for its plant-based ice cream treats, has a new Bliss Maker™ at-home ice cream machine to make your own organic plant-based ice cream. It’s really fun for families, has lots of tasty recipes, and uses its organic plant-based soft-serve ice cream mix. It’s also certified vegan and gluten-free with fair-trade ingredients. You can find the whole bundle at Blissmaker.co for just $119.85. For more information, visit SimpleMomsGuide.com About Terra Wellington: Terra Wellington is a lifestyle media personality and actress who is one of the country’s foremost authorities. She has conducted more than 2,000 television interviews sharing wellness advice and tips. Terra is Editor in Chief at SimpleMomsGuide.com, an inspirational lifestyle site. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 11, 2021 12:00 PM Eastern Standard Time

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Highline Wellness and Freehand Hotels Collaborate on Limited-Edition CBD Night Gummies

Highline Wellness

Boutique hotel collection, Freehand Hotels and premium CBD brand, Highline Wellness, announced a first-of-its-kind collaboration today. Together, they are providing a simple and effective solution to jet lag and restless nights: Highline Wellness x Freehand Hotels CBD Night Gummies. Designed in four new, location-specific bottles and complimentary to all hotel guests, these high-quality and all-natural gummies will perfectly enhance every travelers’ nightly ritual. Highline Wellness x Freehand Hotels CBD Night Gummies are available as an opt-in amenity at guest check-in at all four U.S. Freehand locations, including New York, Los Angeles, Miami, and Chicago. As the brand’s best-selling product, Highline Wellness’ Night Gummies bestow a peaceful sleep - and help to stay asleep - without the morning grogginess, thus reviving you for a new day in a new city. Infused with 10mg of hemp-derived CBD and 5mg of Melatonin, it is suggested to take 1-2 gummies 30 minutes before bedtime, allowing your body to melt into the sheets. “Since day one, our mission has always been to elevate our customers’ quality of life, both mentally and physically, and Freehand Hotels share the same ethos”, says Chris Roth, founder and CEO of Highline Wellness. “We’re excited to bring our best-selling CBD Night Gummies to Freehand’s community, as it’s vital for the modern traveler to revel in a relaxed, high-quality state of sleep, and wake up feeling ready for whatever their day holds. “We are always on the lookout for like-minded partners that can add to the Freehand experience for our guests and there couldn’t be a better time to launch this partnership”, stated Alastair Thomann, CEO of Freehand Hotels. “With a good night’s sleep at an ultimate premium right now, Highline Wellness’ CBD Night Gummies are the perfect check-in gift to offer our guests, so they can get the best rest possible, no matter where they are.” This unique intersection of hospitality and wellness will expand beyond turndown service offerings, and soon extend into CBD-infused menu items, along with immersive co-branded experiences. About Highline Wellness: Highline Wellness is on a mission to make a more pleasant, chiller world, one dose at a time. A fast-growing, D2C CBD company providing elevated remedies for every moment of your day, Highline’s exceptionally effective broad-spectrum CBD gummies, oils, topicals, and skincare will leave your mind and body completely restored. With products performing at an unmatched quality, the brand’s commitment to revolutionizing, while simplifying, the ever-expanding market, allows everyone the chance to elevate their ease anytime, anywhere. For more information about Highline Wellness, please visit the website at https://highlinewellness.com/ and follow on Instagram at @highlinewellness. About Freehand Hotels: Freehand is a collection of hotels that combine the social culture of a hostel with innovative design, award-winning food and beverage, and a community-driven atmosphere. Each Freehand takes its cues from the surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer. Freehand properties include a range of room types from shared to private bedrooms, as well as chill-out areas, rooftop bars, cafes and a variety of spaces available for private hire. As pioneers of affordable luxury and masters of the social experience, the successful concept begins with the award-winning interior design and continues with the locally inspired, carefully curated events, concluding with a guaranteed great night’s sleep. Throw in the extraordinary food and beverage offerings among celebrated venues such as the Broken Shaker and one begins to understand why Freehand is shaking up the hospitality industry. For more information about Freehand Hotels, please visit the website at https://freehandhotels.com/ and follow on Instagram at @freehandhotels. Contact Details Adrienne Faurote +1 317-362-7975 adrienne@power-pr.com

January 11, 2021 09:07 AM Eastern Standard Time

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CMMC Center of Excellence Announces Engagement Agreement with Capitol Technology University

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence (CMMC-COE), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is proud to announce a Memorandum of Understanding & Engagement Agreement with Capitol Technology University. This unique partnership will extend efforts to advance the goals and objectives for improving the training and education of the workforce in support of cybersecurity protection and resilience along with supply chain risk management on behalf of the US Department of Defense (DoD) global Defense Industrial Base (DIB) network of contractors, suppliers, and vendors. The CMMC-COE partner network will share a wide range of capabilities from member organizations, including cyber standards frameworks, education, solution architectures, cyber mentoring, workforce, and other elements needed to scale to the demands of the entire DIB marketplace in the US and abroad consisting of over 400,000 contractors. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. "As a leader in cyber education, Capitol Technology University is excited to partner with the CMMC- COE," said Dr. Bradford Sims, President of Capitol Technology University. "This partnership will allow us to further CMMC implementation through enhanced education, training, and mentoring programs. These programs will advance CMMC implementation guidance issued by the DoD and will allow us to achieve the goals established in the National Defense Authorization Act." Capitol Technology University, located in Laurel, Maryland, is an independent institution that has focused on STEM education since 1927. Capitol Tech, the national winner of the 2020 SC Media Award for Best Cybersecurity Higher Education Program, offers hands-on courses taught by industry experts that lead to undergraduate and graduate degrees in emerging fields such as Mechatronics Engineering and Artificial Intelligence. In addition, Dr. Ron Martin, a Professor of Practice at Capitol Tech in a variety of fields including Access and Identity Management, has been appointed to the CMMC-COE Board of Advisors as Capitol Technology University's representative. Dr. Martin's expertise in identity credentialing will afford the organization access to an expert in this unique aspect of cybersecurity while the leadership position will also benefit Capitol Tech by providing the university a voice during meetings. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on Capitol Technology University, please visit https://www.captechu.edu/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

January 11, 2021 06:00 AM Eastern Standard Time

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CMMC Center of Excellence Announces Engagement Agreement with SideChannel

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is excited to announce a partnership with SideChannel, an innovative tech-enabled advisory firm providing a wide range of risk management and cybersecurity capabilities working with small businesses, mid-market companies, non-profit corporations, venture capitalist portfolios, startups, municipalities and governments on how to protect their digital assets and bolster their cybersecurity posture. This unique partnership will extend efforts to advance the goals and objectives for improving supply chain security and cyber resilience of the US Department of Defense (DoD) global Defense Industrial Base (DIB) network of contractors, partners, and vendors. The executed Engagement Agreement establishes a collaborative partnership between SideChannel and CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices, risk management, and compliance for the DIB contractor community and the information and communications technology community creating a broader CMMC ecosystem globally to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Source qualified CMMC/ cyber professionals to serve as advocates. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC. The CMMC-COE ( http://cmmc-coe.org ) and SideChannel partnership will focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The range of capabilities offered by SideChannel, including its virtual and fractional Chief Information Security Officer (vCISO) service, further strengthens the portfolio of technology partner providers supporting the CMMC Center of Excellence. SideChannel’s focus is on the delivery of vCISO services and expert level advisory, from former CISOs, to organizations that cannot attract, fund or retain a full-time employee. Their model provides a subscription to industry recognized experts that will build, guide, and mature any organization’s security program. SideChannel’s adoption by both large and smaller clients has led to significantly reduced risk, better aligned prioritization of resourcing and corrected budgets without sacrificing capabilities. “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. “We are honored and excited about the opportunity to partner with the CMMC COE and support the critical efforts to protect our supply chain, to improve cybersecurity protection and better the resilience across the Defense Industrial Base globally,” said Brian Haugli, Managing Partner, SideChannel. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that includes resources and supports the overall effort including white papers; tutorials; recorded webcasts; presentations; and more. This will help reduce the cost and burden on small and medium size contractors already struggling from the impact of COVID. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on SideChannel, please visit https://www.sidechannel.com About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

January 06, 2021 06:00 AM Eastern Standard Time

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Introducing Airbnb.org: A New Nonprofit To Connect People With Places To Stay In Times Of Crisis

YourUpdateTV

As communities around the world grapple with the devastating impacts of natural disasters and the ongoing COVID-19 pandemic, Airbnb.org, an independent 501(c)(3) nonprofit organization, has dedicated itself to facilitating temporary stays for people in times of crisis. Recently, Kristen Berlacher, the Head of Airbnb.org Programs, teamed with YourUpdateTV on a satellite media tour to discuss the important initiative. A video accompanying this announcement is available at: https://youtu.be/yg0u4NmpGDg The inspiration for Airbnb.org began in 2012 with a single host named Shell who opened up her home to people impacted by Hurricane Sandy. This sparked a movement and marked the beginning of a program that allows hosts on Airbnb to provide stays for people in times of need. Since then, the program has evolved to focus on emergency response and to help provide stays to evacuees, relief workers, refugees and asylum seekers, and most recently, frontline workers fighting the spread of COVID-19. From Australia to France, more than 100,000 hosts have offered to open up their homes and helped provide accommodations to 75,000 people in times of need. Going forward, Airbnb’s Open Homes and Frontline Stays programs will now be called Airbnb.org. Airbnb.org’s initial commitments include $2 million to support expanded partnerships with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Community Organized Relief Effort (CORE). Over the next two years, Airbnb.org will commit $1 million to cover stays for IFRC staff and volunteers supporting communities worldwide hit by COVID-19 and other humanitarian disasters. CORE will utilize Airbnb.org’s $1 million contribution to fund stays for frontline workers administering free COVID-19 tests, conducting contact tracing, providing flu shots and coordinating quarantine support resources in ten cities across the U.S. with the opportunity to launch in new cities as hotspots arise. When a vaccine becomes available, CORE will also use Airbnb.org funding to house relief workers traveling to vaccine distribution centers. How it works Airbnb.org will allow hosts on Airbnb to provide free and discounted stays to people impacted by emergencies, including natural disasters and the COVID-19 pandemic. These stays, which provide alternative accommodation and shelter options, are especially helpful to government and nonprofit partners in a year where the COVID-19 pandemic has made housing vulnerable people in traditional congregate shelters extremely challenging. Hosts who support Airbnb.org by offering free stays or making recurring donations will receive a special badge on their profile to recognize their generosity and commitment to communities in need. To ensure community donations go further towards helping house people in times of crisis, Airbnb has pledged 400,000 shares of Airbnb stock to support the organization’s emergency response, natural disaster response and refugee programs. Airbnb co-founders Brian Chesky, Joe Gebbia and Nate Blecharczyk are committing $6 million to support partners and impacted communities. In addition, Airbnb will continue to provide ongoing operational support for Airbnb.org. Anyone who finds joy in helping others, who believes in kindness and is interested in helping by opening their homes or donating to this cause, can learn more at airbnb.org. About Kristen Berlacher: As Head of Airbnb.org Programs, Kristen leads a global team that supports the organization’s efforts to help people impacted by natural disasters, refugees and frontline responders fighting the spread of COVID-19. With a background in both corporate philanthropy and nonprofit management, Kristen oversees strategic partnerships, program operations and product integration with the goal of leveraging Airbnb’s unique assets to provide innovative housing solutions and livelihoods opportunities for vulnerable populations around the globe. Prior to Airbnb, Kristen led Hyatt Hotel Corporation’s global philanthropy programs focused on economic empowerment, disaster response and employee volunteerism. Before Hyatt, Kristen served as interim Executive Director for Working in the Schools, a nonprofit focused on literacy programming for vulnerable youth. Kristen holds a BA in Leadership Studies from the University of Richmond, VA. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 05, 2021 12:00 PM Eastern Standard Time

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Jennifer Lang Financial Services To Help The Hardest-Hit Small Businesses Apply To Receive PPP Aid.

Jennifer Lang Financial Services, LLC

In a recent poll by the Coleman Report, 4 out of 5 SBA lenders polled say that over 75% of their borrowers have exhausted their PPP loans and 15% of lenders do not plan to participate in a 2nd draw program. For the next round of PPP, many small businesses will be seeking a lender for their first PPP loan or a new lender for their 2nd PPP loan. According to Jennifer Lang Financial Services, the new Bipartisan Emergency COVID Relief Act of 2020 will allow the hardest-hit small businesses to receive a second forgivable Paycheck Protection Program (PPP) loan and other businesses to receive a first one. To prepare for the next stimulus package, business owners should consider gathering the requested documents, appropriately plan out their use of funds and submit swiftly. PPP funds are not endless and are expected to run out rapidly. Although the next round PPP application is not available yet, business owners can sign up now to apply, so that they are first in line for underwriting. Jennifer Financial Services has successfully helped guide business owners through the first round of the PPP program and is in an excellent position to help with this next round. They offer a streamlined application that will help small business owners calculate the allowable loan amount based on their payroll. They also have seasoned professionals on hand to help guide applicants through the PPP loan application process with participating banks and hedge fund partners. Small business owners seeking help applying for PPP loans can contact: https://www.jenniferlangfinancialservices.com/business-loans Jennifer Lang Financial Services, LLC. advises families and small business owners on their life insurance and safe retirement planning needs. They specialize in No-Market Risk Retirement Planning Strategies which include Annuities, IRA Conversions, 401K Rollovers, Indexed Universal Life Insurance (IUL), and Business Loans. Contact Details Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

January 05, 2021 11:53 AM Eastern Standard Time

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LAS VEGAS KISSED 2020 GOODBYE LIKE ONLY VEGAS COULD

Las Vegas Convention and Visitors Authority

Vegas brought the phrase “out with the old, in with the new” to life, in a cathartic implosion of a giant 2020 sign that read “Super Epic Monumental Kiss 2020 Goodbye Blowout” right before midnight. It was the destination’s long-awaited livestreamed virtual New Year’s Eve celebration which included entertainment from Tao Group’s DJ Vice as well as fireworks. A video accompanying this announcement is available here: https://bit.ly/3o45I3G and images* and can be found here: https://bit.ly/38QIWpI In true Vegas style, the celebration of the new year continued with music and the reveal of a massive LED lit 2021 sign with the message “What Happens in 2021, Happens in Vegas” erupting with confetti, streamers and fireworks blasting more than 200 feet in the air. “Vegas is known as the ultimate New Year’s destination and we were thrilled to usher in 2021 with our friends from around the world,” said Steve Hill, president/CEO of the Las Vegas Convention and Visitors Authority. “Although it was a virtual celebration, our desire to create a distinctive ‘Only Vegas’ moment, complete with fireworks and a resident DJ, conveys our enthusiasm for the year ahead. We look forward to welcoming visitors and encouraging them to create their own ‘Only Vegas’ moments in the new year.” Living up to the theme of the new year, Las Vegas enthusiasts can enter a “Kiss Off 2020 Sweepstakes” on www.VisitLasVegas.com for a chance to win one of four trips to the destination in 2021, as well as share what they are most looking forward to in the new year. Entries will be accepted through January 10, 2021. *Please use approved provided caption and credits for photos: Photo of the 2020 sign demo / 2021 reveal: LAS VEGAS, NEVADA – DECEMBER 31: Las Vegas Tells 2020 to “Kiss Off” with a virtual event featuring an exploding 2020 sign, a fireworks display and the reveal of a 2021 sign at the Las Vegas Motor Speedway on December 31, 2020 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for LVCVA) Photo of DJ Vice: LAS VEGAS, NEVADA – DECEMBER 31: DJ Vice led Las Vegas’ virtual “Kiss Off” festivities, including an exploding 2020 sign, fireworks, and the reveal of a 2021 sign at the Las Vegas Motor Speedway on December 31, 2020 in Las Vegas, Nevada. (Photo by Ethan Miller/Getty Images for LVCVA) ABOUT THE LVCVA The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center. With nearly 150,000 hotel rooms in Las Vegas alone and more than 13 million square feet of meeting and exhibit space citywide, the LVCVA's mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to www.lvcva.com or www.visitlasvegas.com. Contact Details Erin McCleskey, R&R Partners +1 702-228-0222 Erin.McCleskey@rrpartners.com Tracey Koblick, R&R Partners 1 732-642-2416 tracey.koblick@rrpartners.com Molly Castano, LVCVA 702.892.0711 mcastano@lvcva.com

January 01, 2021 04:47 AM Pacific Standard Time

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Staying on Top of Children’s Health During the Pandemic

YourUpdateTV

Your child’s care provider does many important things, like checking your baby’s development and giving immunizations. They can also help you watch over your baby’s health. Recently, Dr. Arethusa Kirk, Chief Medical Officer at UnitedHealthcare, teamed with YourUpdateTV on a satellite media tour to discuss the important issue of pediatric health. A video accompanying this announcement is available at: https://youtu.be/qFe6qoBCuew The COVID-19 pandemic has greatly impacted how Americans are accessing health care and, for parents or guardians of a new baby, it has created questions about how to safely ensure early development goals are met. In light of COVID-19 restrictions, UnitedHealthcare is raising awareness for the importance of vaccinations and well visits. While virtual visits and telehealth are care options to consider, check with your doctor about what qualifies, newborn and baby well visits and immunizations should be done in a clinical setting. Your baby should go to at least eight well-child visits before they are 15 months old and preparation is key for a more comfortable appointment. Knowing what will happen at each of these appointments can help you get ready. There may be special steps to take when you arrive for your appointment. Call your child’s care provider before your visit. And remember to practice social distancing, wash your hands often and wear a mask. If you are a UnitedHealthcare Community Plan member, you may have access to our Healthy First Steps program, which can help you find a care provider, schedule well-child visits, connect with educational and community resources and more. For more information, visit UHC.com/childrenswellness About Dr. Arethusa Kirk: Dr. Arethusa Stevens Kirk is the Chief Medical Officer for UnitedHealthcare Community Plan of Maryland where she directs clinical initiatives for member-centric care coordination, population health, and quality programs. Dr. Kirk has served as a National Health Service Corps Scholar and as the Vice President of Medical Affairs at Total Health Care, a Federally Qualified Health Center in Baltimore City. She continues to practice as an Associate Physician of the Neurology and Development Inpatient Unit at Kennedy Krieger Institute and as a primary care physician. Prior to her career in medicine she served as a volunteer with the Missionaries of Charity in India and as a Health Education Coordinator in The Gambia West Africa for the U.S. Peace Corps. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 28, 2020 11:45 AM Eastern Standard Time

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