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Freelance jobs grow despite AI, finds new data from Freelancer.com

FREELANCER.COM

Freelancer.com (ASX: FLN), the world’s largest freelancing and crowdsourcing marketplace by number of users and jobs posted, today released its quarterly Fast 50 Index for Q2 2024 based on data from 251,000 jobs posted to the platform. Computer Security (up 27.1% from 868 to 1,103 jobs) emerges as the fastest-growing freelance skill on Freelancer.com, based on job postings across more than 2,000 skill categories from April 1 to June 30, 2024. This trend in cybersecurity skills suggests more small-to-medium businesses are turning to freelancers for cyber security support, further backed by Network Administration (up 9.9%, from 1,229 to 1,351) also placing in the top 25 fastest growing jobs on the platform. The data also shows no negative impact on generative AI tools on freelance jobs, evident in the growth of Writing, Business Service, and Legal Skills seen in this quarter’s Fast 50 report, all of which were predicted to decrease with the rise in generative AI. PDF writing (up 26.7%, from 2,533 to 3,210) was the second fastest growing job, followed by third place being Microsoft Word (up 23.9%, from 3,368 to 4,173) projects which are also associated with content writing. Writing job Copy Typing came in at the 16th place, growing 11.6% (from 4,428 to 4,941). Legal jobs, which were expected to have been ‘at threat’ to AI, have also increased (up 12.0% from 1,138 to 1,274), as well as Legal Research (up 10.8% from 917 to 1,016). In addition to the index, Freelancer.com ’s annual AI survey, which surveyed more than 4,100 workers globally, investigated AI impact on income and the initial results are shedding light on earnings. When asked how the introduction of AI tools have impacted earnings, more than half of workers (52.5%) reveal they’re earning either the same or more. One fifth (19.2%) say that they’re earning a lot more since generative AI tools were introduced, while only one sixth (17.7%) admit to earning less. “AI is creating more jobs than it takes. While many critics continue to speculate which jobs will be made redundant with AI tools, the data shows that freelance jobs which are labeled as the ‘most at risk to AI disruption’ are in fact growing. The preliminary results from our AI survey also dispel the myth that freelancer are earning less since the introduction of generative AI as more three quarters of workers we surveyed are either earning the same or earning more, with a subset taking advantage of AI and earning a lot more.” said Matt Barrie, Chief Executive at Freelancer.com. Cybersecurity threats are on the rise across all organizations, but are particularly harmful for small-to-medium sized businesses (SMBs) which have little-to-no security expertise and usually minimal protection. As a result, businesses turned to freelancers for help. In 2Q24, Computer Security jobs ranked as the fastest growing skills (up 27%), indicating there has been an uptick in cyber security threats targeting SMBs. Many of the projects posted throughout the quarter require help with network security, security assessments to identify potential vulnerabilities, and creation of cyber security response play books. General business services are also increasing on the platform as more employers are hiring freelancers to support their small businesses. A clear indication of this is the popularity of Market Research and Telemarketing jobs coming in as the fourth and fifth fastest growing skills in Q2 2024, up by 21.1% (from 1,525 to 1,859) and 19.4% (from 1,177 to 1,405), respectively. Other business related skills grew in Q2 2024, including Sales (up 15.5% from 3.467 to 4,005), Lead Generation (up 12.2% from 1,802 to 2,021) and Business Plans (up 10.9% from 1,197 to 1,328). A sudden increase in General business services means that many of the new businesses, which are usually started at the beginning of the year, now require further assistance in helping grow and scale their business. Fastest Falling Skills for Q2 2024 The main category of jobs that fell in Q2 2024 was eCommerce related jobs, which saw a significant increase in Q1 2024. Shopify Templates, ranked as the fastest falling skill and was down by 13% (from 1,476 to 1,284). CSS, which is commonly used in website development, was also down (11.8% from 9.486 to 8,368). Both WooCommerce (from 1.072 to 952) and Shopify (2,545 to 2,269) also fell in the quarter. The easing of eCommerce jobs in this quarter was mainly due to seasonality. Typically, entrepreneurs will start a business at the beginning of the year, requiring help to set up their websites or eCommerce platforms. From there, the entrepreneur either pivots to hiring freelancers for other business services, such as sales or research which we’ve seen in Q2 2024 fastest growing jobs, or are equipped with enough to run their business without any further help. Fastest Growing Overall Job The most popular online freelancing job by total volume is currently Graphic Design with almost double the amount of projects than the other top skills. Graphic Design is followed by PHP (programming), Photoshop, Website Design and HTML (programming). These are typically the best skills for any new freelancer to focus on initially when starting their freelancing journey. How Electronic Repairs Are Becoming the Fastest Growing Skill Globally Electronic Repairs has emerged as one of the fastest-growing job categories on the platform over the past year. In Q2 2024, it ranked 19th among the top 25 fastest-growing jobs, with a 10.7% increase (from 14,945 to 16,548 jobs). However, its most impressive growth is evident in the year-over-year comparison, where Electronic Repairs jobs surged by 162%, from 6,315 in Q2 2023 to 16,548 in Q2 2024. Electronic Repairs are in-person jobs where freelancers are deployed across select countries and cities to fix laptops, printers and computer hardware as part of the Freelancer Global Fleet Program. ##### Freelancer.com Fast 50 The Freelancer.com Fast 50 index is the world’s largest forward indicator of trends in online jobs related to industries, technologies, products, and companies. The data is based on 251,000 jobs posted to the Freelancer.com platform between 1st April to 30th June 2024. Data: Fast 50 Quarterly Index – Q2 2024 2023 Q2 v 2024 Q2 Fastest Growing Jobs for Q2 2024 Fastest Falling Jobs for Q2 2024 About Freelancer Twelve-time Webby award-winning Freelancer.com is the world’s largest freelancing and crowdsourcing marketplace by total number of users and projects posted. More than 74 million registered users have posted over 23.8 million projects and contests to date in over 2,000 areas as diverse as website development, logo design, marketing, copywriting, astrophysics, aerospace engineering and manufacturing. Freelancer owns Escrow.com and Loadshift. Freelancer Limited is listed on the Australian Securities Exchange under the ticker ASX:FLN and is quoted on OTCQX Best Market under the ticker FLNCF. Contact Details Freelancer.com Marko Zitko +1 650-800-6863 mzitko@freelancer.com

July 18, 2024 07:00 AM Eastern Daylight Time

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DB Schenker Showcases Thought Leadership in Import/Export Logistics Through New Video Series on the Port of Halifax

DB Schenker

DB Schenker, a global leader in logistics and supply chain management, is thrilled to announce the launch of an exclusive video series focused on the Port of Halifax. This series, designed for logistics experts and import/export professionals, highlights the Port of Halifax's strategic importance and innovative practices in global trade. The video series features insightful interviews with prominent figures, including: Marilisa Benigno, Honorary Consul of Italy, Atlantic Region Suzanne Rix, Honorary Consul of Germany for the Maritime Provinces Captain Allan Gray, President, and CEO of the Halifax Port Authority Jonathan Chia, Head of Commercial at PSA Halifax David Thomas, Executive Director at The PIER Key Highlights: Vision and Mission of the Port of Halifax: Capt. Gray elaborates on the Port of Halifax's mission to be Canada’s preferred gateway, emphasizing its global connectivity and economic impact. “Every day, we connect with markets in Central Canada, the U.S. Midwest and countries around the world,” said Capt. Gray. “These connections foster opportunities for business and support thousands of jobs today. Looking ahead, the port will continue to integrate innovation, sustainability and community into how we do business.” Economic Impact: The Port of Halifax is a significant economic driver. A recent study showed the port generates billions of dollars in economic activity annually, contributing $1.6 billion in labour income and supporting over 25,000 jobs in the region. Jonathan Chia discusses the port’s role in reducing logistics costs for inland Canada and its strategic positioning as a gateway port. Global Connectivity and Innovation: The port’s connection to more than 150 countries worldwide, along with substantial investments in mega cranes and digitalization, positions Halifax as a key player on the global stage. Sustainability and Community Engagement: The series delves into the port's collaborative efforts with the Port of Hamburg to accelerate decarbonization and sustainability initiatives. Capt. Gray will also highlight the port's commitment to community integration and sustainable growth through innovative projects and partnerships. Future Infrastructure Developments: Viewers will gain insights into the port's 50-year plan, which includes expanding rail capacity and optimizing existing infrastructure to meet future demand while focusing on sustainable growth. Strengthening Italy-Canada Relations: Marilisa Benigno, Honorary Consul of Italy, Atlantic Region shares the consulate’s efforts to strengthen ties between Italy and Canada through various initiatives, including visa facilitation, cultural events, and business collaborations. German-Canadian Collaboration: Suzanne Rix, Honorary Consul of Germany for the Maritime Provinces, discusses the burgeoning relationship between Germany and Halifax, particularly in the fields of hydrogen and wind energy. The collaboration between the Port of Hamburg and the Port of Halifax in seeking to decarbonize their respective route is a significant step towards sustainable trade practices. Innovation and the Living Lab: David Thomas, Executive Director at The PIER, explains the role of The PIER as Canada’s first living lab to help solve supply chain and logistics challenges. The PIER’s projects emphasize efficiency, resilience, transparency, and sustainability in supply chains​. Catch the full Interviews on DB Schenker’s LinkedIn: The complete series of interviews is available on DB Schenker’s LinkedIn page, offering valuable insights for professionals in the logistics and supply chain sectors. Follow the link to stay updated and engage with industry leaders: DB Schenker LinkedIn. About DB Schenker With around 76,600 employees at more than 1,850 locations in over 130 countries, DB Schenker is one of the world’s leading logistics service providers. The company operates land, air, and ocean transportation services, and it also offers comprehensive logistics and global supply chain management solutions from a single source. Aiming for a sustainable future of the logistics industry, DB Schenker continuously invests in innovative transport solutions, renewable energies, and low-emission products for its customers. Contact Details Nicholas Leighton +1 949-478-5880 nick.leighton@nettresultsLLC.com Company Website https://www.dbschenker.com/usa

July 16, 2024 11:55 AM Eastern Daylight Time

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Celebrity Coveted, Award-Winning Lash & Brow Enhancing Serum Brand, Grande Cosmetics, Announces 30% Off Brand-Wide for PRIME DAY July 16th & 17th

Grande Cosmetics

America’s #1 lash and brow enhancing serum brand, Grande Cosmetics, announces 30% off for PRIME DAY July 16 th & 17 th. Delivering 5-star lash and brow results in as little as 4-6 weeks, it’s prime time to get in on Grande Cosmetics’ award-winning beauty essentials with a brand-wide sale of 30% off everything including the award-winning GrandeLASH-MD Lash Enhancing Serum, GrandeBROW Brow Enhancing Serum and more. Grande Cosmetics’ hero products include: GrandeLASH-MD Lash Enhancing Serum is an award-winning lash enhancing serum that promotes the appearance of longer, thicker looking lashes. An iconic breakthrough and #1 selling lash enhancing serum on Amazon, GrandeLASH-MD is formulated with a proprietary lash complex that is ophthalmologist-tested with results in as little as 4-6 weeks. Plus, GrandeLASH-MD is compatible with lash extensions, lash-lifts, and contact lens wearers, making it perfect for anyone to use. Normally $68, PRIME Price: $47.60 GrandeBROW Brow Enhancing Serum is a revolutionary brow enhancing serum that promotes the appearance of naturally fuller and bolder looking brows in just 6-8 weeks. Dermatologist tested and formulated with an exclusive blend of vitamins, antioxidants and amino acids to enhance sparse, thinning, over-plucked or tail-less brows. Normally $73, PRIME Price: $51.10. Committed to using safe and clinically tested formulas, GrandeLASH-MD is a legacy lash serum that delivers clinically proven, real, and undeniable results. Grande Cosmetics is known for setting the standard in lash and brow enhancing serum innovation and has raised the bar for industry safety and performance testing with 11 safety and performance studies. Each scientific formulation was created to bring out one’s natural features (lashes, brows, hair, lips and beyond,) for the very best version of oneself. For additional information, please visit GrandeCosmetics.com or contact GrandeCosmeticsPR@amd-pr.com. Contact Details Grande Cosmetics PR GrandeCosmeticsPR@amd-pr.com Company Website https://grandecosmetics.com/

July 11, 2024 09:00 AM Eastern Daylight Time

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Melbourne Australia Beauty Pavilion Makes Its Glamorous Debut at Cosmoprof North America – Las Vegas 2024

Global Victoria

For the first time ever, Melbourne Australia Beauty will command the spotlight at Cosmoprof Las Vegas, the premier international B2B beauty exhibition in North America. From July 23-25, the vibrant and innovative spirit of Melbourne, Australia’s beauty industry will be on full display at the Mandalay Bay Convention Center in Las Vegas. The pavilion is organized by Global Victoria, Australia and is hosted and managed by Access Beauty Insiders a leading marketing consulting firm. Global Victoria, Australia is the State Government of Victoria's trade facilitation agency commissioned to empower Victorian businesses to transform global aspirations into reality. “The state of Victoria is a powerhouse in the beauty industry, home to more than a third of Australia’s top beauty brands and contract manufacturers,” says Elizabeth Moffat, Trade Manager Consumer Goods at Global Victoria. “We’re thrilled to bring these innovative, cutting-edge brands to a global stage at Cosmoprof North America.” Global Victoria is proudly presenting the Melbourne Australia Beauty Pavilion, featuring innovative beauty brands from the State of Victoria. Notably, more than one third of all Australian beauty and makeup product exports originate from this region. “As consumers increasingly prioritize organic, clean, natural beauty products, as well as environmental impact, Victorian companies are well-positioned to meet these market demands” says Mildred Ruiz, US Trade Manager for Consumer Goods at Global Victoria Creating a real buzz, the Pavilion will feature a diverse range of brands, from revolutionary professional salon haircare and vegan beauty cases to self-tanning, skincare infused with indigenous Australian botanicals and must have accessories. Melbourne Australia Beauty pavilion will be located in the Skincare, Makeup & Fragrance Hall space #7087 and will showcase the following companies: Australian Glow Specializing in natural, organic self-tanning products, Australian Glow infuses its formulas with a Quad Collagen Complex to nourish the skin while providing a long-lasting, sun-kissed glow. “ Our products are vegan, cruelty-free, and eco-friendly, embodying our commitment to inclusivity and sustainability,” the brand shares. [Click on Get the Glow to find out more] Booby Tape Pioneers of the world’s first breast lift tape, Booby Tape has gained a cult following and is a staple among A-list celebrities. “We’re the number one choice with over 20,000 stockists in 60+ countries,” boasts the brand. Beyond tape, their lineup includes viral personal care cosmetics that have taken social media by storm. [Click on Lift with Booby Tape to discover the brand] Botany Essentials With over two decades in the industry, Botany Essentials offers a range of skin, hair, and personal care products that leverage Australia’s unique indigenous botanicals. “Our new Botany Native Flora range is a testament to the power of Australian plant ingredients,” says the brand. Their DNA Serums blend clinically proven actives for ultimate skin nourishment. [Click on Unveil Botany Essentials to know more] BYS Cosmetics Renowned for its vibrant, hypoallergenic makeup, BYS Cosmetics is a social media darling with a knack for colorful, trend-setting collaborations. “We prove that high-quality, vegan, and cruelty-free cosmetics don’t have to come with a hefty price tag,” says the brand. Their offerings promise to delight and inspire every makeup enthusiast. [Explore BYS Cosmetics ] ETOILE Collective Crafted for beauty enthusiasts and professionals alike, ETOILE Collective’s stylish cosmetic bags and organizers have garnered over 10 million views on TikTok and been featured in Vogue and the TODAY Show. “We celebrate the culture of getting ready, making every routine a moment of joy and style,” they state. [Find out more about Organize with ETOILE ] Muk Haircare Muk Haircare delivers a comprehensive range for salon professionals, including haircare, styling products, and a full suite of electrical tools. Their future-focused education platform is revolutionizing hairdressing, ensuring that salons remain at the cutting edge. “We’re a one-stop-shop for distributors looking for top-tier hair products and education,” the company notes. [Discover Muk Haircare ] Connect with these brands at Cosmoprof North America 2024 The Melbourne Australia Beauty Pavilion will be an unmissable feature at Cosmoprof North America, embodying the innovation and diversity of Victoria’s beauty sector. To connect with these brands and explore the forefront of beauty trends, visit the pavilion and meet the visionaries driving this vibrant industry forward. This press release serves as your invitation to experience the dynamic world of Melbourne Australia Beauty at Cosmoprof North America 2024. Be there to witness the fusion of innovation, culture, and cutting-edge beauty from down under! For more information about Melbourne Australia Beauty, contact Mildred Ruiz Leal at mildred.ruizleal@global.vic.gov.au. --- About Global Victoria, Australia: Global Victoria empowers Australian beauty businesses to transform global aspirations into reality. As the trade facilitation agency of the State Government of Victoria, they open doors to international markets, providing the expertise and resources necessary for Australian brands to thrive worldwide. [Learn more about by clicking here Global Victoria ] About Access Beauty Insiders: Founded by Daniela Ciocan, an award-winning beauty and exhibition marketing executive and leading voice in the cosmetics industry, Access Beauty Insiders offers strategic marketing services that amplify brand presence and foster market expansion. [Discover Access Beauty Insiders ] Contact Details Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au

July 10, 2024 07:53 AM Eastern Daylight Time

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Seaweed Bath Co. Announces Acquisition of Andalou Naturals and Mineral Fusion

Seaweed Bath Co.

Seaweed Bath Co., the original ocean-inspired natural beauty brand, today announced its acquisition of Andalou Naturals and Mineral Fusion, two leading brands in the natural beauty space. All three brands are available nationwide at retailers such as Whole Foods Market, Amazon, Sprouts Farmers Market and Natural Grocers, among others. “We have admired Andalou Naturals and Mineral Fusion for a long time, and we are thrilled to bring together the resources, knowledge and extensive experience of the teams,” says Allison Grossman, Co-Founder of Seaweed Bath Co. The acquisition of Mineral Fusion, a top-selling natural cosmetic brand, and Andalou Naturals, a brand known for its innovative natural skincare products, combined with Seaweed Bath Co.’s range of body, hair and sun care products, creates a unique opportunity to streamline product development and increase operational efficiencies. “Our team is very excited to welcome Andalou Naturals and Mineral Fusion to the Seaweed Bath Co. family,” says Tim Schaeffer, Chief Executive Officer, Seaweed Bath Co. “These acquisitions are our first step in creating a best-in-class natural beauty platform that leverages scale to drive product and sustainability innovation as well as serve the evolving needs of both retail partners and consumers.” Natureza Growth Partners, a leading consumer growth equity firm, led Seaweed Bath Co.’s financing for the acquisition. In connection with the transaction, Natureza's Managing Partner Collin Eckles will be joining the Seaweed Bath Co. Board of Directors, and Managing Partner Fernando Gentil Jr. will serve as Chairman of the Board. Advisors KPMG Corporate Finance LLC, a leading global investment banking firm, served as a financial advisor on the sale. Legal support for the transaction was provided by Polsinelli. About Seaweed Bath Co. Founded in 2010, Seaweed Bath Co was inspired by its founders’ discovery of the amazing benefits of seaweed while on a personal journey to find a better solution for their family’s troubled skin. Since then, Seaweed Bath Co. has continued to harness the endless gifts of the ocean in inspiring, nourishing and restoring formulas for all skin and hair types. Seaweed Bath Co.’s product range includes body care, hair care, sun care and facial care. The brand proudly supports ocean conservation through partnerships with marine mammal rescue and rehabilitation organizations. Seaweed Bath Co. is available nationwide at Whole Foods and Amazon. Unlock the magic of the sea at seaweedbathco.com. About Andalou Naturals As pioneers in the natural beauty industry, Andalou Naturals leverages the power of Nature’s Intelligence®, through revolutionary Fruit Stem Cell Science®. It enhances the skin’s natural radiance, harnessing the power of plants to fortify and nourish the body’s essential building blocks while supercharging natural defense systems to create a luminous, energized appearance from head to toe. Andalou Naturals’ commitment to beauty through pure ingredients, innovative formulas, eco- friendly practices, and cruelty-free standards guides the brand’s formulation while its dedication to the empowerment of women lays a beautiful foundation for generations to come. https://andalou.com/ About Mineral Fusion Mineral Fusion began as a mineral brand in 2007 focused on developing products that are a fusion of beauty and skin care that focus on correcting flaws, not just covering them up. Since its launch, Mineral Fusion has grown to become the #1 cosmetic brand at natural retailers. The brand is centered around providing clean cosmetics products that don’t compromise on the quality, reliability, exceptional wear, and confidence-boosting performance that consumers know and love. The Mineral Fusion portfolio of products is safe and gentle for all skin types, hypoallergenic and free of gluten, parabens, phthalates, synthetic fragrances, talc and are primarily vegan. In addition to having the most EWG VERIFIED™ products of any beauty brand, Mineral Fusion is also Leaping Bunny Certified cruelty free. Mineral Fusion is available nationwide at Whole Foods Market, select Target stores and Target.com and fine natural health and beauty stores. https://www.mineralfusion.com/ FOR SEAWEED BATH CO. PRESS INQUIRIES, PLEASE CONTACT KIM FARRINGTON AT KIM@FARRINGTONPR.COM. FOR ANDALOU NATURALS AND MINERAL FUSION PRESS INQUIRIES, PLEASE CONTACT DANA TUCHMAN – KAYNES AT DTUCHMAN@TRACTENBERG.COM. Contact Details Seaweed Bath Co. Kim Farrington KIM@FARRINGTONPR.COM Andalou Naturals and Mineral Fusion Dana Tuchman - Kaynes DTUCHMAN@TRACTENBERG.COM Company Website https://seaweedbathco.com/

July 02, 2024 09:00 AM Eastern Daylight Time

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FIRST AND LAST PR SUPPORTS BEAUTY, LIFESTYLE & WELLNESS BRANDS INTRODUCING NEW PR SERVICES AT BEAUTY INDEPENDENT’S UPLINK EXPO CONFERENCE

First and Last PR

First and Last PR, a communications agency that specializes in public relations, influencer campaigns and social media marketing, renowned for an unparalleled delivery in serving communication solutions to legacy brands announces its two new public relations offerings, tailored specifically to meet the needs of indie and emerging beauty, wellness and lifestyle brands: PR Powerboost for emerging brands and Seasonal Spotlights that will focus on inclusion during key holiday times of the year. “With over 25 years of industry experience, the one thing that remains consistent is that emerging brands need support and should not have to choose between a great communications team and packaging,” said Stephanie Scott-Bradshaw, First and Last PR ’s CEO & Communicator-in-Chief. “When it comes to media relations and digital marketing, we are here to serve. We look forward to seeing more indie and emerging brands grow with our newest service offerings. Whether you're a direct-to-consumer (DTC) brand with hopes of being in store or have recently landed at retail, we know that it's not enough to have shelf space. What you really need, is an experienced team with a strategic plan that will help push your brand’s visibility and awareness so that you remain on shelf. That's why we designed these programs for you.” First and Last PR has developed a proprietary communications formula for success that has been proven with a track record of long standing client relations and a range of case studies highlighting brands within beauty, wellness and lifestyle space and more. Recognizing the unique challenges and opportunities within the industry as of late, First and Last PR is leveraging their years of experience and deep understanding of the market by offering even more comprehensive solutions to new clients with two new offerings designed to cater to the distinct needs of brands: PR Powerboost Program: The new service tailors exclusively indie beauty, lifestyle and wellness brands looking to increase brand visibility and establish a strong presence in this saturated market. The PR Powerboost Program includes representation from First and Last PR’s experienced specialists who will actively craft press releases and media pitches, form media relations, create strategic PR plans including development into industry awards and more. With a focus on amplifying brand narratives and generating impactful media coverage, First and Last PR is committed to becoming a partner and empowering your brands to thrive in a competitive landscape. Seasonal Spotlights Pitch Program: As the holiday season quickly approaches, First and Last PR understands the importance of securing placements in top-tier gift guides, maximizing brand exposure and driving sales during the most important time of year. This exclusive new service offering is available to indie clients only, allowing them to stand out during three key holiday gifting times of the year. Each comprehensive four-month public relations campaign is available throughout key moments of the year such as Holiday season; Black History Month and Women’s History Month; Mother’s Day, Father’s Day and Graduation time. This unique program will be highly focused and solely be dedicated to pitching beauty, lifestyle and wellness brands to the most top-tier holiday gift guides. With a strategic approach crafted from our seasoned publicists, this targeted outreach ensures your brands’ products will stand out as must-have gifts during the season. For more information on First and Last PR’s new and existing services, please visit FirstAndLastPR.com/Services. First and Last PR is looking forward to learning more about how they can partner with your brand to drive growth, build brand awareness and receive overall success together. About First and Last PR First and Last PR connects your company to the right people. Founded in 2012 by a frustrated beauty editor that wanted to change how brands were being represented in the market and the client experience, this highly regarded and influential public relations agency specializes in creating exceptional experiences and delivering unparalleled solutions to renowned public relations, social media marketing clients. The award-winning, results-focused and skilled at executing unique and purposeful messaging that leverages the power of connections, collaborations and conversations. Contact Details First and Last PR Camille Gordon hello@firstandlastpr.com Company Website https://firstandlastpr.com/

June 26, 2024 08:30 AM Eastern Daylight Time

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Athleisure and Luxury Fuse to Lead Consumer Trends

RazorPitch AXIL, LULU, NKE, YETi

Modern consumer fashion trends have been highlighted by growth in a space where athleisure meets luxury. Nowhere has this trend been more pronounced than in Lululemon ’s (NASDAQ: LULU) decade long surge to leadership amongst multi-generational consumers seeking an active casual lifestyle, while clearly stating, “this look didn’t come cheap.” Despite brand maturity, this movement has allowed Lululemon to post double digit growth in revenue and earnings, whereas competitor Nike (NYSE:NKE) failed to post single digit revenue growth and saw a slight reduction in their earnings YOY, yet maintained strong positive cash flow and profitability. Recently athleisure or the ideology that a successful trendsetter balancing career, family and health goals isn’t confined to just fashion apparel and has spilled over into the consumer’s personal electronics choices and outdoor recreation equipment and apparel. On the personal electronics front, AXIL Brands Inc. (NYSE American: AXIL) has leveraged their approach to multi-functional fashionable Bluetooth ear buds with built in hearing protection and enhancement to complement the athleisure trend, making their way into the 2024 Paris Summer Olympic Games, NASCAR stadiums, personal fitness routines, and concert venues, among other indoor and outdoor leisure activities, and recently posting triple digit earnings growth last quarter and high double digit revenue growth for the last two years. YETI Holdings, Inc. (NYSE: YETI) has entered the athleisure space by defining high quality luxury coolers and utilizing their branding success to pivot into high quality apparel, among other offerings complimentary to the freedom offered by outdoor healthy living activities. YETI’s pivot has kept them on trend with Lululemon’s double digit revenue and earnings growth, and all of these companies have built on the common theme that quality offerings designed to enhance quality of life lead to a healthier bottom line and a healthier consumer. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. RazorPitch has been retained and compensated by ITMM Consulting to distribute this content related to AXIL. RazorPitch is not responsible for the production of this content. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by RazorPitch or any third party service provider to buy or sell any securities or other financial instruments. All content in this article is information of a general nature and does not address the circumstances of any particular individual or entity. Nothing in this article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. RazorPitch is not a fiduciary by virtue of any persons use of or access to this content. Contact Details RazorPitch Inc Mark McKelvie +1 585-301-7700 mark@razorpitch.com Company Website http://razorpitch.com

June 24, 2024 06:00 AM Eastern Daylight Time

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Select Sector SPDR ETFs: A Focused Approach for Sector-Specific Portfolio Management

Select Sector SPDR

In the ever-changing landscape of the financial markets, Select Sector SPDR ETFs present a method for investors looking to engage in sector-specific investments. By breaking down the S&P 500 into distinct sectors, these ETFs provide a pathway for both individual and institutional investors to craft more targeted and strategic investment portfolios. The Select Sector SPDR ETFs encompass a range of sectors, each represented by a dedicated ETF. This structure allows investors to focus their investments on specific areas of the economy, depending on their investment objectives, risk tolerance, and market outlook. Overview of Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Focuses on telecommunications and media companies. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets companies focused on non-essential goods and services such as luxury items, travel, and leisure. Consumer Staples Select Sector SPDR Fund (XLP): Concentrates on essential consumer goods and services like food, clothing, and personal products. Energy Select Sector SPDR Fund (XLE): Dedicated to the energy sector, focused on oil and natural gas. Financials Select Sector SPDR Fund (XLF): Encompasses banking, investment, and insurance industries. Health Care Select Sector SPDR Fund (XLV): Focuses on pharmaceuticals, healthcare equipment, and services. Industrials Select Sector SPDR Fund (XLI): Includes manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Targets commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Concentrates on the information technology, semiconductor, and electronics sectors. Utilities Select Sector SPDR Fund (XLU): Dedicated to electric and gas utility companies. By offering a straightforward and transparent approach to investing in specific sectors, Select Sector SPDR ETFs enable investors to adapt their investment strategies in response to changing market conditions. The Select Sector SPDR ETFs offer a focused approach to investment, allowing for detailed sector analysis and strategic portfolio management. As the financial landscape continues to evolve, these ETFs provide a valuable tool for investors looking to refine their investment strategies through sector-specific allocations. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007597 EXP 8/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

June 24, 2024 05:00 AM Eastern Daylight Time

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Collaboration between On and Verity – two pioneering Swiss brands – to transform supply chain operations with AI and robotics

Verity

On, a leading global sportswear brand, and Verity, a pioneering AI and robotics company, have announced a strategic collaboration to transform warehouse operations and optimize inventory management, ultimately enhancing supply chain efficiency and precision. On and Verity join forces, leveraging fleets of fully autonomous drones in warehouses to enable full operational visibility through smart, real-time inventory tracking, minimizing stockouts, misplacements, and shrinkage across the supply chain. This ensures flawless order fulfillment for retail and e-commerce. On is one of the fastest growing sportswear brands in history and seeks every technical advantage in its supply chain execution to support this growth. On identified Verity, renowned for its expertise in AI and robotics, as their preferred partner with in-depth technical expertise and a proven, intelligent and efficient system. Verity’s solution is used to perform millions of fully autonomous inventory checks each month in over 80 warehouses operated by different clients worldwide. This partnership delivers tangible business value by improving immediate product availability across On customer touchpoints—at physical stores and online—and maximizing successful order fulfillment by improving on-time and accurate deliveries. Verity clients see their operational issue rates reduced from 5-12% to less than 1%, significantly increasing their warehouses’ labor efficiency. By further digitizing On's supply chain, Verity strengthens its data accuracy and improves the quality and speed of decision-making. Already live at a US facility, Verity’s fleet of fully autonomous drones is scanning On products on a daily basis, ensuring full availability of stock for customer fulfillment. It is already improving key performance indicators (KPIs) and supporting On's objectives as a pioneer of new, more sustainable supply chains, by reducing CO2 emissions linked to warehousing: Verity clients observe a reduction of 1,000 tons of CO2 emissions per warehouse each year, on average. The collaboration’s goal is to explore new technology solutions to drive operational excellence and enhance inventory visibility, with On bringing Verity onboard with its 3PL partners. "We are excited to partner with Verity to transform our supply chain operations," said Caspar Coppetti, Co-Founder and Executive Co-Chairman at On. "Verity is a pioneering brand in the field of AI and robotics, and a perfect fit with On's values of harnessing innovation for the benefit of the customer experience. By leveraging innovative technological solutions, we aim to improve our operations' efficiency further, become a more sustainable brand, and take customer satisfaction to new heights. The collaboration of two pioneering Swiss brands can only mean an explosion of innovation!" "At Verity, we are dedicated to pushing the boundaries of AI and robotics to drive operational excellence," said Raffaello D’Andrea, Co-Founder and CEO at Verity. "Partnering with On, the most exciting sportswear brand in the market today, is a great opportunity to apply our shared commitment to leveraging technology to meet customer expectations. We share the same goals with On, in particular that of delivering an exceptional customer experience. This synergy is further amplified by our highly robust systems, boasting better than 99.99% reliability rates." Reflecting on two pioneering brands from Zurich, Switzerland, the collaboration between On and Verity underscores their shared DNA of using groundbreaking technology to deliver a superior customer experience. Both companies embrace the challenge and need for supply chain operational excellence to build customer excellence. About On On was born in the Swiss Alps in 2010 with the mission to ignite the human spirit through movement – a mission that still guides the brand today. Fourteen years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel and accessories for high-performance running, outdoor, training, all-day activities and tennis. On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides within the circular economy have attracted a fast-growing global fan base – inspiring humans to explore, discover and Dream On. On is present in more than 60 countries globally and engages with a digital community on www.on.com. About Verity For industries that rely on fast and efficient supply chains, Verity delivers AI-powered mobile intelligence, enabling complete operational visibility through fleets of fully autonomous drones. Verity's system is used to perform millions of fully autonomous inventory checks each month in more than 80 warehouses across the globe. The Verity team includes some of the top minds in the world of AI and robotics, supply chain, and drone technology. The result: Valuable insights that empower businesses to achieve greater operational efficiencies and build faster, smarter, and more sustainable supply chains. Contact Details Verity Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://verity.net/

June 13, 2024 08:00 AM Eastern Daylight Time

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