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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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Probiotic Skincare Start Up, Layers, Enters Burgeoning Microbiome-Focused Category With Holistic Inside + Out Beauty Approach

Layers Probiotic Skincare

Layers, a new probiotic skincare company, officially debuted four SKUs of synergistic high-performance products in the beauty and wellness category. With the understanding that superior skincare results are ultimately achieved by respecting our microbiome, Layers formulated their products with effective hard-hitting ingredients that work to minimize fine lines and wrinkles, enhance skin brightness, and improve elasticity while protecting and supporting the skin barrier. The result is dramatically improved skin without irritation. Microbiome and probiotic skincare are poised to be a large and enduring category, slated to grow to be 13% of the overall skincare market by 2030, as stated by Mintel. According to market research consultancy Verify Markets, microbiome skincare sales are projected to rise in double-digit percentages through 2023 across several countries, including United States (24.8%), Germany (22.2%) and Japan (19.8%). Layers inside + outside approach to healthy skin lies in the science-based Human Microbiome Project which illustrates the symbiotic relationship between our gut and skin, called the gut-skin axis. These two seemingly separate systems talk to one another through your microbiome, the trillions of good bacteria whose micro-language is responsible for everything from releasing natural antibiotics to supporting our immune system to improving hydration and supporting collagen production. Ignored by the skin care industry for decades, these bacteria dramatically impact skin health; imbalances can manifest as accelerated aging, extreme dryness, and even skin conditions such as eczema. On a mission to educate consumers, Layers believes in addressing the two holistically by providing effective, scientifically-proven, power-packed ingredients to improve skin health and appearance. “We continue to learn more every day about how our body’s systems are connected with one another and with our microbiome. Layers harnesses the power of probiotics to bolster these connections and bring your best, glowing skin to the surface.” - Rachel Behm, Founder of Layers With almost a decade of corporate experience in big beauty, Layers Founder Rachel Behm is a former Johnson & Johnson executive who worked on brands like Neutrogena, Clean & Clear, Aveeno, Lubriderm, and ultimately oversaw the Johnson & Johnson Incubator Program. Layers and Behm are backed by Ignite Venture Studio, an accelerator of new and existing brands co-founded by CPG veterans Josh Ghaim and Jeff B. Smith. Behm’s personal interest in the microbiome stems from the work she did as a lab technician on The Human Genome Project, which underscored the importance of the more recent Human Microbiome Project. Layers debut assortment includes an ingestible, Daily Glow Probiotic Supplements, a dual-sided formula with a potent 5-strain probiotic on one side and a ceramide extract on the other, along with a complementary three step skincare regimen; Balancing Milky Cleanser, Probiotic Serum, and Immunity Moisturizer, that repairs the skin while strengthening the barrier. Prices range from $29-$89. Behm believes that the self-care experience should be indulgent as it is effective, which is why she chose beautiful glass packaging, a complex yet subtle fragrance, and highly efficacious active ingredients. Available initially for pre-sale, the products can now be purchased on the brand’s direct-to-consumer website, with retail expansion expected by late 2021. Founded in 2021 by ex-Johnson & Johnson executive Rachel Behm, Layers Skincare recognizes beautiful skin begins with a thriving microbiome and harnesses the power of probiotics to boost the body’s natural ability to bring your best skin to the surface. Potent supplements + science-backed topicals, developed by industry experts, fuel the gut–skin connection to reveal dramatically renewed skin that glows from the inside out. Contact Details Amanda Smeal Consulting, Inc. Amanda Smeal amanda@amandasmeal.com Aimee Moss aimee@aimeemoss.net Company Website https://mylayers.com

May 11, 2021 08:02 AM Eastern Daylight Time

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