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Emax Launches #LevelUp with A Modern PC Campaign

Emax

Emax is the largest electronics retailer in the GCC. It has the widest selection of electronics in the UAE, with over 200 brands and 20,000 products all under one roof. The award-winning brand offers a diverse product range that includes photography, IT, mobiles, accessories, drones and robotics, sound and vision, personal audio, gaming, personal care, home appliances, health, and fitness. The brand provides solutions to enhance people's lifestyle and homes with the latest electronics, appliances, and gadgets from trusted brands such as Samsung, Apple, Microsoft, LG, Panasonic, Sony, HP, Bose, Siemens, Lenovo and more. Emax’s latest campaign, “#LevelUpWithAModernPC” encourages consumers to share their #LevelUp Story and win a Modern PC. The campaign further brings forth the promise, "You've got the talent, We’ve got the tech”. So, if technology is the driving force behind your success story, share with us how a Modern PC will help you do what you’re good at better and faster. Innovate and churn out your best creative works. And stand a chance to win a Modern PC ”. Providing impetus to this campaign is Microsoft – a valued partner supporting empowered consumers to achieve more using modern devices. Redington is yet another pillar of strength and technological partner without whom this endeavour would be incomplete. Keeping in mind the changing dynamic of consumer experience when it comes to sophisticated gadgets, Redington offers a plethora of devices for new-gen youth and professionals. The #LevelUpWithAModernPC campaign allows users to post their stories online and get an opportunity to win a Modern PC. The campaign is open to residents in Gulf. Speaking on the campaign, Emax commented, " The rationale of the #LevelUpWithAModernPC is to encourage consumers to explore and consider technology upgrades via modern devices. With the changing paradigm, a cross-section of students, working professionals, businessmen who spend several hours on PC are constantly looking for faster, smarter and tech-savvy products to enhance their deliveries while discovering a new dimension in them." Hence whether you are already on top or are gearing to reach the top, a Modern PC is the perfect, realistic and readily available solution for all! To make this campaign a huge success, the company has roped in renowned influencers from Dubai, viz. Nimmy, Big Rossi, Faith, Ines, Nikita and many more. They will share their interesting #LevelUp stories and encourage their followers to do the same. Furthermore, to inspire the audience to share their #LevelUp stories, Emax will give a Modern PC to all the winners. These stories can be viewed on the Emax campaign website (https://emax-ms.emaxme.com/), and audiences can like and share them and leave their comments. Though the campaign has just taken flight, we expect an overwhelming reach of 12-13M impressions and some exciting entries from our audience. Contact Details Pulp Strategy Ambika Sharma ambika@pulpstrategy.com

July 27, 2021 01:00 AM Eastern Daylight Time

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Rebecca and Kirk Treece Open Minuteman Press Franchise in Missoula, Montana

Minuteman Press International Inc

Rebecca and Kirk Treece are the new owners of Minuteman Press in Missoula located at 2100 South Avenue West. They bought the long-running independent printing business Advertiser Montana Printing, which has a 40-year history in Missoula, and are now operating as a Minuteman Press franchise. Rebecca says, “It is a real honor to become part of Missoula’s thriving business community. The Palmers (former owners) had a 40-year long relationship with this community and their loyal customers have welcomed us and trusted us with their service, which has given us a great start here in Missoula.” She continues, “We are enjoying the opportunity to help others promote and grow their business. Getting the word out to the community that we are so much more than just a copy center has been key! We have been out meeting new people, marketing, and making connections through the Missoula Chamber of Commerce and BNI groups. Over the course of these six months, people have been welcoming and genuinely happy for us when we tell them about our new venture. Many have stopped by for a tour and have been responsive to learning more about the services we provide.” One of the ways Rebecca is looking to stand out as a new business owner is by expanding on the products and services offered by Minuteman Press and educating clients on what is in high demand right now. She explains, “Our high-demand products are business cards, menus, point of sale products like invoices and forms, and medical facility materials. As businesses open up, the demand for envelopes, letterhead, and other consumables has grown. Being part of Minuteman Press family has given us a huge opportunity to share with customers our expanded line of products like mailing, signage, apparel, and promotional items. It has really given us the ability to help people promote their business.” “Missoula is a growing, vibrant, and diverse community that includes the University of Montana. We are sitting on the confluence of three beautiful rivers, between two amazing national parks. Owning a business for me is all about making connections. My goal is to help people market their business so they can use their unique skills to serve their clients. These growing businesses make our community stronger and I am proud to be part of that.” -Rebecca Treece, owner, Minuteman Press Missoula (formerly Advertiser Montana Printing) Career Transition Prior to Minuteman Press, Rebecca and Kirk had varying careers. Rebecca shares, “Before owning my own business, I was utilizing my teaching degree as a vision therapist at an optometry office in Missoula, working with children and adults to improve their visual skills. My husband Kirk was previously a financial and operational manager for a large company. He and I also own a franchise of Fish Window Cleaning and Sunbelt Business Brokerage. We are familiar with business and the franchise concept, but were really drawn to the Minuteman Press structure, training, support and record of success.” While Rebecca and Kirk have experience owning a business, they had never been involved in the printing industry before. Minuteman Press really helped them fill those knowledge gaps and was crucial in finding the right business for them to buy through their special conversion program that connects sellers of independent print shops with qualified buyers. Rebecca says, “Advertiser Montana Printing was an independent print shop that had been in business for 40 years and they had a very loyal base of long-standing customers. An established customer base was the opportunity we were looking for when buying a new business. Our goal is 100% retention and we have worked diligently to meet and develop relationships with each customer. We hit the ground running and it gave us an opportunity to get experience across the board. Our local Minuteman Press field representatives were able to train us on every aspect of the business, which gave us the confidence to meet the demands of our customers.” “The support from Minuteman Press has been exceptional. The training was very comprehensive, and we felt like we were well-prepared for starting up and getting straight to work. We also know exactly who to call when we have a question or issue to manage. The network of Minuteman Press is amazing in the way that everyone is there for you at any time and in any capacity that you need. The expertise of the training and the continual mentoring are the powerful tools we need to succeed.” Owning a Business vs. Having a Job Reflecting on her experiences as an employee and as a business owner, Rebecca shares her insights on the key differences between the two. “As an employee, you work hard and serve the customer. However, you have very little control over the direction of the business. As business owners, we have the power to create the type of business we want and control its presence in the community.” As for Minuteman Press in Missoula, Rebecca and Kirk know exactly where they want to go. She says, “Our goal is to become the premier printing and advertising design company in Missoula and the Greater Northwestern Montana area. We want to develop the reputation for supplying the highest quality products and having superior customer service. We strive to make Minuteman Press in Missoula the place to go for all advice and services. The main lesson Minuteman Press impressed upon me is that if you do not like the current state of your business, change it! Get up, get out there, market, make connections, and grow your business. We have been given the tools and the support to create something great and that is extremely exciting for us.” When asked about the rewards of owning her own business, Rebecca answers, “We are truly fortunate to have a highly skilled and dedicated staff and I love coming in every day to work side-by-side with these incredible people. It is personally rewarding to create a workplace that fosters teamwork and allows employees to create and take pride in their work. It is also very satisfying to develop quality relationships with customers and members of the community.” She continues, “Professionally, our goals are to grow this business significantly over the next year and become more involved members of the community. Business ownership has many challenges but the rewards are well worth it. Owning our own business allows us to balance our work and home lives and gives us the power to make the right decisions for our future.” Minuteman Press in Missoula is located at 2100 South Avenue West, Missoula, MT 59801. For more information, call (406) 728-5200 or visit their website: https://missoula-mt.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Independent printers looking to sell their printing business can learn more about Minuteman Press International's conversion program at http://bit.ly/minutemanpressconversions. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 26, 2021 10:00 AM Eastern Daylight Time

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Minuteman Press Syosset, NY Employee Todd Brown Hits 50 Years in Printing

Minuteman Press International Inc

In 1971, Todd Brown began his career in printing through a special program that gave him paid work at the school district print shop. 50 years later, Todd shares his incredible story of longevity in the industry, which includes over 40 years as an integral employee of Minuteman Press in Syosset, N.Y. The Syosset franchise is one of the original ten Minuteman Press locations. Todd says, “I started with Minuteman Press in September 1977. It was an entirely different business back then, and I was hired by Mike Jutt (Executive VP & Director of Training) as a press operator for the Syosset location. We had the original husband and wife owners and myself. I did whatever needed to be done and I already had six years of experience doing the kind of printing that we did during those early years.” Speaking on his printing background before Minuteman Press, Todd shares, “The school district print shop is where I was first hired while I was in high school. I was able to learn how to run a printing press and it’s where I cut my teeth in the industry and learned how to deal with paper and ink. After graduation, I worked for several print shops. One of my jobs was with Hills Supermarkets doing their printing. I was laid off and that’s when I replied to an ad for Minuteman Press.” Todd’s original run with Minuteman Press in Syosset lasted eight years. “I left for three or four years to learn more and take other positions. The owners reached out to me to come back and I agreed it was the best fit. I was now married, I had a house, and I agreed to come back to run the back of the shop and become Shop Manager.” “I simply know printing and I love what I do. I always took the attitude of treating the shop and customers like it was my own. You can’t work in this business and say ‘that’s not my job.’ It’ll get you and the business nowhere.” -Todd Brown Evolution of Printing Todd reflects on how the printing industry has changed over the years as well as how he has been able to keep up with the changes. “The entire industry has evolved. Digital printing is constantly changing as is technology.” He further explains how he was able to adapt to new technology over the years: “When computers became more prevalent, I made it a point to learn graphic design on my own with whatever programs were available. I’ve been a musician my entire life so I would use different programs like Adobe PageMaker, Photoshop, and Print Shop Deluxe for passion projects but also to learn more about graphics from a printing standpoint.” He adds, “As the business changed, I was able to pretty seamlessly move into that side of the business. When I created flyers for my band, I knew what I needed to do in terms of matching the design to the plates.” “The main thing about the printing side of this business that most people don’t realize is that it’s still about paper. Paper is the one thing that has remained consistent no matter what else has changed. Paper has certain characteristics and when you do a job, even digitally, you have to know the intricacies of the process. As a professional printer, you know what’s required in order to print, cut, bind, and assemble a job. If you want a button pusher, go to Staples.” -Todd Brown Team Effort & Todd’s Role Today For Minuteman Press in Syosse t, their success and longevity all comes down to a team effort. Owner Mitch Parker has been running the business since February 2008, and Todd works hand-in-hand with graphic designer Denise to make sure jobs are fit to print. Todd explains, “I am responsible for printing virtually any job that requires printing on digital machines. Denise does a fantastic job. She sets up the files, I double-check them, and then we go to print. We work together to make sure things are set up properly and I help fine-tune the printing end of everything. She has also taught me about the software and design aspects as well, which is really helpful.” One of the biggest differences between printing for clients 40 years ago vs. today is how the artwork is provided. Todd explains, “Back when I first started, you essentially made the artwork for clients. They would bring something in such as a sketch and you then created the specifications required for printing. Today, you are given the artwork and a lot of the job is educating customers on print specifications. It goes back to the fact that paper is different than a smartphone or computer screen. A little knowledge can be dangerous when you need the bigger picture to really get the job done right. So that’s where we come in.” Todd continues, “For example, we open up files from phones that are low resolution. We go back to the customer as early as we can in the process to make sure they are informed and to make sure the job goes out correctly. The quality of the finished product justifies the extra time in educating them and reaching out so it’s important to stay on top of customer-supplied artwork. It comes with experience.” “Customers have changed dramatically. The 80-year-old lady that comes in probably knows more than the younger customers about printing. It’s important to educate all of our clients with the knowledge we have so we can produce the best finished products for them. Most of the time, they do come back and say how much they appreciate our work. Once they see the high-quality work we have done for them, they are thankful.” -Todd Brown Outside of the business, Todd has taken up a new passion as his days as a musician have faded. “I am now 67-years-old so I am no longer doing as much music. Today, I am really into slot cars. I build tracks, I detail them, and I even create signage for the ‘town’ I’ve put together. I am on Facebook groups where people share their slot car photos. People have even asked me to make slot car signs for their towns after seeing my photos and the details I add. It’s a fun community.” Secrets for Success What are the key lessons that Todd has learned during his 50 years in printing? He answers, “Care, that’s the most important thing. Also, stay one step ahead of the customer and lead them in the right direction. You’re the professional, so use that experience to help them.” For more information on Minuteman Press in Syosset, visit https://www.syosset.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 19, 2021 10:00 AM Eastern Daylight Time

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25-Year Independent Printing Business Custom Printing Converts to International Minute Press Franchise in Nampa, Idaho

Minuteman Press International Inc

Mike Cutler started selling print out of his garage in 1996. Over the next 25 years, Mike built a successful printing business that averaged over $1 million in gross sales over the past 5 years. Mike shares his experience in attempting to sell his independent printing company Custom Printing on his own for six to eight months and reveals how Minuteman Press International was able to step in to help him successfully sell the business. History of Custom Printing Mike says, “Custom Printing was a true family business I built from the ground up. I learned the printing trade through my father, who was a line and typesetter dating back to the 1950s. After starting the business in 1996, I quickly out-grew my garage and opened my first retail location in 1998. At the time, my specialties were thermography, offset printing, and stationery (envelopes and forms). By 2006, we out-grew the original location and expanded to a 6,000 sq. ft. facility. Between 2006 and 2014, I completed eight acquisitions to expand my business. The companies I acquired were in the areas of large format printing and signs, lithography, trophies, and reprographics.” Mike continues, “In 2015, we expanded even more, giving us 8,200 sq. ft. of space to work with. When the pandemic hit in 2020, we actually excelled and recorded our biggest sales year operating as an essential business. At the time of the sale, we had nine full-time employees and some part-time staff. Our 5-year average was $1.2 million in yearly sales.” Selling the Business By June 2020, Mike decided that it was time to sell Custom Printing. At first, he was asking different colleagues and people he knew. However, Mike quickly realized that this wasn’t going to be easy. He says, “I tried to sell the business that I worked so hard to build for six to eight months on my own. I was also preparing to let it go at a very undervalued price as I couldn’t find the right people to buy the business and I found many of them were time-wasters and tire-kickers. On top of that, when I consulted with a business broker, they were asking me for 10% off the top of the sale, and they also wanted a percentage of my lease agreement.” After experiencing these challenges on his own, Mike turned to Minuteman Press International to help sell his printing business. “One of the franchisees I knew locally in Idaho referred me to Chris Jutt, Minuteman Press International Regional Vice President. After our first phone call, I felt confident that Chris had the ability, drive and connections to make this dream a reality for me. Our meetings were always super easy going and comfortable. Chris took all the pressure off of me and said to focus on my successful business and he would do the rest. That is just what he did.” Before meeting with Minuteman Press International, Mike even went as far as to get a professional valuation of his printing business. He shares, “When I knew I was going to be selling, I made sure to get the shop ready. I made sure my financials were in proper order, I kept up with equipment maintenance and repairs, and I kept running and growing my business. Just to get a valuation of my business, I spent $3,000 to get it done professionally. Minuteman Press International did this for free and came up with the same number. That really impressed me and reassured me that the sale of Custom Printing was in capable hands.” “We set a price for my independent printing business that was significantly higher than I anticipated, and Chris Jutt recommended some terms. Within one week, I had several very interested parties. Chris found the perfect people to purchase my business – James and Sheryl Wisler – that will continue what I started some 25 years ago. Minuteman Press International knew that the most important things to me were my long-term employees, my clients, and the reputation I had worked so hard to build. Chris found buyers that valued the same things. He and the entire team at Minuteman Press International delivered on all of my expectations and exceeded in most of them. Looking back, if I knew this was going to be this easy, I would have contacted him years ago.” -Mike Cutler, independent print operator, Custom Printing (now International Minute Press, Nampa, Idaho ) Transition to New Owners After the sale of his business, Mike quickly realized how beneficial it was to have the team at Minuteman Press International assist with all aspects of the transition to the new owners. He shares, “At first, I was apprehensive about how the transition would go. I was immediately relieved when I saw how Minuteman Press International took the reins to teach and train James and Sheryl. We are only two and a half weeks into the transition phase, and already I feel like I am not needed as much as I thought I would be. My employees are in great hands, my clients are being taken care of, and James and Sheryl are doing a fantastic job.” He adds, “The entire team both here locally and at their corporate headquarters has been phenomenal. No matter who I’ve talked to or worked with during this entire process, everyone has been professional as well as instrumental in making this happen. It’s a win-win situation all around.” “The smooth transition has reassured me that it was the right move to sell my business with Minuteman Press International. They have the right plan, the right experience, and everyone has been incredible to the very last detail. In my acquisition experience, nothing has ever been as easy as this. I had everything to gain and nothing to lose, and there were absolutely no hiccups along the way. I would easily rate my experience as 10/10.” -Mike Cutler Advice to Other Sellers When asked what advice he would give to other print shop owners looking to sell, Mike answers, “Don’t even waste your time trying to do this yourself. When you try to sell on your own, there are so many bottleneck issues and you will likely undervalue your business. I couldn’t find the right buyers on my own and I had to spend too much time to meet with people repeatedly while still running my own business.” Mike concludes, “Minuteman Press International alleviated the bottlenecks and came forward with qualified buyers who were ready to write the check for the right price. I am 100% satisfied beyond my expectations. This was a total team effort by everyone, and they all came through for me.” Contact Minuteman Press International today for a free valuation at no obligation and learn more about how we can help you sell your printing business at no cost to you. Call us at 1-800-645-3006 or visit https://bit.ly/minutemanpressconversions Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 12, 2021 12:00 PM Eastern Daylight Time

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Jeff Pink, Founder of Iconic Beauty Brand, Launches Best-Selling Memoir

ORLY

It All Started With Pink--written by Jeff Pink has just concluded a successful book launch on Amazon with the book ranked as a #1 Best Seller in multiple categories. As ORLY marked its 45th anniversary in 2020, Jeff Pink, CEO and Founder of ORLY International, shares his rich history in this honest and passionate memoir. Detailing his journey as an immigrant who grew a small beauty supply shop in Tarzana, Los Angeles, to an internationally renowned beauty brand with a 135,000 square foot state-of-the-art factory and headquarters in Los Angeles, Jeff recounts his storied career and its impact on the nail polish industry. The memoir provides behind-the-scenes documentation of moments in beauty history. Jeff details the origin of the iconic Original French Manicure from its beginnings in Hollywood studios to Paris Runways, as well as creating the first color collection for nail polishes in the late ‘70s, The Winery Collection. Between these nuggets of beauty history, Jeff imparts lessons he has learned along the way of establishing and growing a brand, being an effective leader, and more importantly, the definition of success. Readers will learn about humility, reaching out for help, taking chances on people and ideas, and the need to constantly evolve in order to stay on top. Today, ORLY produces more than 750 products for nail color and care, including releasing six seasonal color collections annually, and is distributed throughout the United States and 40 countries worldwide. “Jeff Pink’s generosity of spirit is what drew me to him as a friend and a client, but his heart and soul made me adore him. His products and unique inventions changed the nail industry forever. The Original French Manicure took the professional salon to new heights in nail fashion. ORLY’s natural nail care treatment products earned him the leadership in this category. Jeff’s memoir is a treasure trove of valuable information and written with heartfelt honesty.” - Deborah Carver, President and CEO of NAILPRO Magazine " Jeff uses his experiences in the cosmetic and fashion world to illuminate the reader to the opportunities and challenges faced by an entrepreneur with a passion to succeed. He provides the reader with the success stories, and also the challenges that he faced. His telling of the seminar that changed his dealings with employees hit home to me. I think this is a must read for everyone interested in the cosmetic business as well as anyone interested in a true depiction of life as an entrepreneur. " - John Servatius, CPA The book, marketed by BCG Publishing is available on Amazon Jeff Pink can be reached at OrlyBeauty.com. Learn more about ORLY at @orly on Instagram. About ORLY It all starts with innovation. From the conception of the timeless nail looks such as the Original French Manicure®, cutting-edge color, treatments, textures and design, to what’s new and next in nails; it’s all been created by the brains and beauty lovers at ORLY®. Family-owned since 1975, ORLY products are made with love at their headquarters in Los Angeles. ORLY prides itself in products made without harmful ingredients, being the first to offer a 13-free formula and being vegan. ORLY is also cruelty-free and Leaping Bunny certified. Contact Details Glow Yang PR Gloria Yang +1 310-381-9964 gloria@glowyangpr.com Company Website https://www.orlybeauty.com

July 08, 2021 08:03 AM Eastern Daylight Time

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Pocono Organics Becomes World’s First Regenerative Organic Certified Hemp Grower

Pocono Organics

Pocono Organics, one of the largest regenerative organic farms in North America, has received its Regenerative Organic Certification (ROC), becoming the first source grower of Regenerative Organic Certified hemp in the world. The Regenerative Organic Alliance (ROA) is the governing body for the Regenerative Organic Certification standards and criteria and was created by three global pioneers in the organic and regenerative organic industries – Patagonia, Rodale Institute, and Dr. Bronner’s. The ROA has meticulously developed the revolutionary ROC designation for farms and products that meet the highest standards in the world for soil health, animal welfare, and social fairness. This new label goes beyond the existing USDA Certified Organic standards and does not include hydroponic growing practices. “This is an absolute game-changer for our farm as well as for companies and consumers searching for ROC produce and hemp that they can trust,” said Ashley Walsh, founder and president of Pocono Organics. “There is a vital link between the health of our soil, the health of the crops we grow, and ultimately human health.” Walsh and her team have recently launched their USDA Certified Organic full-spectrum hemp extract product line. Now with the new designation, these will become the first products in the world made with ROC hemp. It’s important to know how your hemp is grown and the true potency of the products. Independent, third-party testing shows that there are no heavy metals or pesticides and also reports accurate potency for Pocono Organics’ products. Pocono Organics’ CBD is the only line to carry the respected Rodale Institute logo on its products and packaging. The two global leaders have conducted extensive research on the potential uses of industrial hemp for the last three years. Pocono Organics’ wellness products are CBD-abundant and harness the power of full-spectrum hemp extract to deliver a broader range of health-promoting cannabinoids that contain well under.3% THC. New York Magazine recently named Pocono Organics’ bath bombs one of the Best CBD Bath Products to buy. The product line - available online and carried in retail outlets, spas, and numerous doctors’ offices across multiple states - is formulated in Pocono Organics’ in-house lab to create artisanal, small-batch items including tinctures, creams, body oil, salve sticks, lip balms, and bath bombs. The Global Center for Research, Education, and Discovery, which opened to the public in June of 2020, spans more than 380 acres atop the iconic Pocono Mountains and is a source grower of regenerative organic certified produce and hemp for retailers, distributors, restaurants, and consumers. Regenerative organic agricultural practices make soil health the priority and include low-till methods and zero-use of synthetic chemicals, pesticides and GMOs. Pocono Organics’ farming approach, in partnership with Rodale Institute, produces some of the cleanest and most nutrient-dense crops grown on earth – making them better for consumers – while also strengthening and healing the soil in which they are grown – which is better for our planet. In fact, Rodale Institute released a White Paper in September, 2020 illustrating the science that a global switch to regenerative crop and pasture systems could drawdown more than 100 percent of annual CO2 emissions. “For more than 70 years, our partners at Rodale Institute have led the world in regenerative organic science and research that shows how healthy soil grows more nutrient-dense food,” Walsh continued. “Our vision, as a health and wellness organization, is to inspire people and heal the earth. The United Nations has reported that we have less than 60 farming cycles left before our soil is completely depleted of the nutrients needed to grow the food we need. So, we are not only facing issues of human health, but of soil health that will further impact humanity and the food we eat. The ROC designation is proof of our commitment to this mission, to our communities, and our planet.” The USDA’s 2020-2025 food guidelines also highlight the need for Americans to eat more nutrient-dense foods to promote better health and fight the risk of chronic disease. “I can attest to the power of using food as medicine and plant-based wellness products, like hemp, from my own personal health journey. I was diagnosed with gastroparesis in my late ‘20s, which is a paralyzed stomach. Essentially, I can’t digest food like normal people. So, when doctors suggested cutting out parts of my stomach, inserting feeding tubes, and putting me on a regiment of medications to make me well, I leaned into organic food as a source of nutrition that drastically improved my health and changed my life. That is where the vision of Pocono Organics originated, which makes our mission extremely personal for me.” Pocono Organics is also an agritourism destination with a boutique 56-room hotel adjoining the farm property. Guests can get their hands dirty on the farm and enjoy freshly picked vegetables and fruits as well as prepared meals from its market and café. There are also regular in-person and virtual experiential series ranging from cooking classes with Executive Chef and Food Network Chopped Champion, Lindsay McClain to wellness and food education programs for children. -30- About Pocono Organics Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Discovery is one of the largest Regenerative Organic Certified (ROC) farms in North America and grow the world's first and only ROC hemp. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farm land and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is one of their largest research satellite facilities. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rain water from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer's market and cafe, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organics' mission and work. Contact Details Pocono Organics Mike Mooney +1 704-361-9499 mike@poconoorganics.com Company Website https://www.poconoorganics.com/

July 01, 2021 09:15 AM Eastern Daylight Time

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Summer Beauty Must-Haves

YourUpdateTV

Summer 2021 is here, and it’s safe to say that people have never been more excited to enjoy the season. Recently, Lifestyle Expert Emily L. Foley teamed with YourUpdateTV to discuss the beauty must-haves we need to thrive this season. A video accompanying this announcement is available at: https://youtu.be/FiAchlstK44 Protection from the Sun Sunscreen is a beauty must-have 365 days a year–not just in the summer! No matter what the weather is, our skin needs broad-spectrum sun protection from both UVA and UVB rays. CeraVe Hydrating Mineral Sunscreen SPF 30 Sheer Tint is a great daily face sunscreen, because it’s a lightweight, 100% mineral sunscreen, which means it’s safe for even sensitive skin, plus it provides a sheer tint that blends well with most skin tones. It really offers sun care and skincare in one–it has that broad-spectrum SPF 30 sunscreen you need, but it also has important skincare ingredients to restore the skin barrier, lock in moisture and soothe skin, like three essential ceramides, hyaluronic acid and niacinamide. Good Makeup Habits With people going out and putting on makeup, it’s important to remember to wash off your makeup at the end of the day. But what a lot of people don’t know is that ordinary liquid cleansers can leave up to 30% of your makeup still on your face–especially stubborn eye makeup! That’s why professional makeup artists and people in the know turn to Neutrogena Makeup Remover Cleansing Towelettes, because they remove even the tiniest traces of makeup to make sure nothing gets in the way of your healthiest skin. It’s always a good idea to do a double cleanse, so for the very best clean and your healthiest possible skin, you should use a wipe first and then cleanse. Healthy Looking Skin Everyone is so excited to pull out their sun dresses and actually get dressed and be seen for the first time in a long time, but that also means our pandemic skin is about to be exposed. It’s important to find products that are easy-to-use and deliver big results, and the Olay Premium Exfoliating Body Wash Collection does just that. Their Exfoliating & Moisturizing Body Wash made with sugar and cocoa butter, massages away dead skin cells to leave skin feeling smooth and renewed and is gentle enough to use every day. It’s full of moisturizing ingredients like Vitamin B3 Complex and petrolatum, which is the #1 dermatologist recommended moisturizer, so it deeply hydrates to nourish the skin. For more information, check out @EmilyLFoley on Instagram About Emily L. Foley: Emily is a freelance writer and on-air beauty and lifestyle expert. Specializing in beauty, fashion, entertainment and The Bachelor franchise (it’s totally a specialty), she writes for magazines such as Allure, Glamour, O, The Oprah Magazine, Marie Claire, US Weekly, and on the web for Brides.com, Refinery29.com, and Glamour.com. She's interviewed Oscar, Grammy and reality show winners; the designers who've dressed them, and the fans who love them. Emily resides in Atlanta with her husband and their exceptionally wonderful young children. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 23, 2021 01:00 PM Eastern Daylight Time

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Minuteman Press Franchise in Bellingham Helps Buzzing Local Economy Recover from Pandemic

Minuteman Press International Inc

For Michael Tilley and his team at Minuteman Press in Bellingham, the COVID-19 pandemic brought forth unprecedented challenges but also new opportunities for growth as an essential printing business. Michael says, “Early on, a lot of our clients asked us if we were open. They were happy to know we were still operating and able to help them communicate to their customers that they were open as well. We put renewed emphasis on fast turnaround and timely delivery, which really set us apart since they knew they could rely on us.” By remaining open and operating, Minuteman Press in Bellingham supported a wide range of businesses and groups that relied on print and marketing to keep the community informed. Michael says, “The way we kept growing during the pandemic was that we offered products and services for other essential businesses. We worked with local restaurants, fire departments, police departments, hospitals, schools, and other vital organizations. They all needed signage and direct mail campaigns to promote updated guidelines for employees, customers, patients, and students. We were glad to be able to help spread the word.” Today, as more businesses reopen, Minuteman Press is ready to help them ramp up their advertising and marketing efforts. Michael explains, “As businesses come back, we are helping them by providing fresh banners, window graphics, flags, and full-color photos on windows. We’ve also been printing packaging materials such as labels, tags, boxes, and information sheets. Another popular service we provide is dye sublimation, which enables us to produce custom mugs and branded apparel.” Another way that local businesses can engage and connect with customers right now is by utilizing direct mail campaigns. Michael says, “Direct mail was and is getting more popular because it allows businesses and groups to reach out to their target audiences and reinforce operational updates. We’ve produced a combination of newsletters, postcards, and letters for local governments, local tribes, non-profit groups, and for-profit businesses.” “It’s been really great to see more businesses reopen and recover, especially those that were impacted. The local economy is buzzing again and we are getting even busier.” -Michael Tilley, owner, Minuteman Press franchise, Bellingham, Washington As a local small business owner himself, Michael can empathize with his clients and share his own insights from the past year. He says, “The most important thing to do is reach out to your current and former customers. Let them know you are there and engage with them. We have developed a multi-faceted marketing plan that includes phone calls, emails, direct mail, Instagram, and LinkedIn. Because we’ve done it ourselves and have found success, we know it can work for our clients and other local businesses.” Print is a vital marketing channel that can be used in conjunction with digital to deliver tangible results. Michael explains, “I think one aspect of this is that the pandemic jogged us back into a physical reality. We are physical beings and we are not cyber creatures. It made people pay more attention to print and how it’s all around us. Our ability to produce tangible printed items that people can see, feel, and connect with is a real benefit to my business. The printing industry in general makes sure business customers get what they need. It’s great to be able to rely on something when the world’s a little bit sideways.” Michael has owned Minuteman Press in Bellingham since September 2014. He shares, “Previously, I was a biology professor and I have a PhD in molecular genetics. I lived in Missouri and I moved to Bellingham to be closer to my children, which was the driving force behind switching careers. I was new to owning a business so I wanted to go into something with a framework in place. I bought an established Minuteman Press franchise and liked the potential to build on the existing customer base.” By providing ongoing local support, Minuteman Press International helped Michael transition from his prior career to becoming a business owner in a totally new industry. He says, “The support has been really solid all the way around. My Regional Vice President Chris Jutt and Area Manager Jayson Kraus have been great. I can call them anytime and they have been a great resource. I also enjoy the fact that we are provided with marketing strategies, content, and product ideas that we are free to use but that we also have enough freedom to run our franchise the way we see fit. Minuteman Press offers a solid system with a lot of knowledge behind it.” Michael reflects on his time as a business owner, saying, “I enjoy the fact that the work I do has a direct impact on how the company performs. I feel it’s important to have the right staff in place and to also manage the team properly. I have a staff of seven and I know that happy employees do a great job. The satisfaction I get from running my business the right way and growing a successful company is the ultimate reward.” As for what advice he would give to other local business right now, Michael shares, “Things are opening up, and business is going to start getting much busier for everyone. Act now so you don’t fall behind the curve. Have you worked out what your marketing plan is going to be when things do ramp up? Be prepared organizationally and develop a coherent marketing strategy across all different touchpoints. From web to print, be consistent with your branding and your messaging.” Minuteman Press in Bellingham is located at 4025 Iron Gate Rd., Bellingham, WA 98226. For more information, call 360-738-3539 or visit https://www.bellingham.minutemanpress.com. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

June 21, 2021 10:00 AM Eastern Daylight Time

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Mike Bako’s Father’s Day Gifts That Will Become Year-Round Favorites

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/nP0A1xC4D6k After the year that we have all collectively had, parents around the globe deserve a round of applause. Endless Zoom meetings? Check. Kids screaming during endless Zoom meetings. Check. So, this year, skip out on generic, run-of-the-mills presents and give the dad figure in your life a gift that keeps on giving Thinking about what to get dad for Father’s Day? Wondering what to get for the guy who has everything? Looking to avoid cliched gifts like ties and coffee mugs? You’re not alone. With Father’s Day around the corner, many of us are scrambling to figure out the perfect gift for dad, without resorting to old standbys. This year, it’s time to get creative, and find something Dad will actually use and enjoy. Be Smart with Your Spending: If industry predictions are correct there will be record spending, so expect a banner year for all the dads out there. In its annual survey, the National Retail Federation said US consumers are expected to spend more than $20 billion dollars on gifts and other items for Father's Day this year, that is a record high. With that said, spending wisely is definitely something dad would want you to do. So, if you are getting dad a gift, make sure it is something he will love and use financial sense by splitting up your payments with Afterpay. Afterpay partners with thousands of brands and retailers to offer interest-free installment payments to shoppers. With Afterpay, you can get the perfect gift for dad right away but pay for it over time by breaking up the cost into four equal installments, due every two weeks. Shoppers can refer to Afterpay's Shop Directory at Afterpay.com or through its app to browse all of their brand partners across both e-commerce and in-store. Afterpay is available in-store with brands like Dick’s Sporting Goods, Finish Line, JD Sports, Carhartt, Chubbies ….so many more. Great options for Father’s Day gifts. www.Afterpay.com @afterpayusa GROOMING: Dad’s might not admit it but taking care of their skin and smelling good is something they care about and as we head into the steamy summer months its even more important to have products that will work and keep us fresh. Old Spice has two products that can help upgrade any dad’s skincare routine. Old Spice’s Daily Hydration Hand & Body Lotion features a lightweight formula infused with shea butter to deeply condition dry, irritating skin. This lotion provides all-day hydration. Put it on in the morning after a shower to start the day and you are all set. If you are looking for a great gift to supplement something larger or if buying on a budget there’s Old Spice’s Clinical Sweat Defense Anti-perspirant/Deodorant. It was recently selected as an “Expert Pick” in the 2021 Men’s Health Grooming Awards and features 5 in 1 protection power, with 73 hours of proven sweat protection, making it the best defense against sweat and odor for the dad in your life Even during these hot summer days, it provides even the most active guys with superior wetness protection. You can impress dad and show that you’ve done your research because this is tested and backed by dermatologists with skin moisturizers and formulated to be gentle on skin. Daily Hydration Hand & Body Lotion - LINKED HERE Clinical Sweat Defense – LINKED HERE Instagram: @oldspice Twitter: @oldspice https://www.facebook.com/OldSpice/ About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 18, 2021 12:20 PM Eastern Daylight Time

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