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Athleisure and Luxury Fuse to Lead Consumer Trends

RazorPitch AXIL, LULU, NKE, YETi

Modern consumer fashion trends have been highlighted by growth in a space where athleisure meets luxury. Nowhere has this trend been more pronounced than in Lululemon ’s (NASDAQ: LULU) decade long surge to leadership amongst multi-generational consumers seeking an active casual lifestyle, while clearly stating, “this look didn’t come cheap.” Despite brand maturity, this movement has allowed Lululemon to post double digit growth in revenue and earnings, whereas competitor Nike (NYSE:NKE) failed to post single digit revenue growth and saw a slight reduction in their earnings YOY, yet maintained strong positive cash flow and profitability. Recently athleisure or the ideology that a successful trendsetter balancing career, family and health goals isn’t confined to just fashion apparel and has spilled over into the consumer’s personal electronics choices and outdoor recreation equipment and apparel. On the personal electronics front, AXIL Brands Inc. (NYSE American: AXIL) has leveraged their approach to multi-functional fashionable Bluetooth ear buds with built in hearing protection and enhancement to complement the athleisure trend, making their way into the 2024 Paris Summer Olympic Games, NASCAR stadiums, personal fitness routines, and concert venues, among other indoor and outdoor leisure activities, and recently posting triple digit earnings growth last quarter and high double digit revenue growth for the last two years. YETI Holdings, Inc. (NYSE: YETI) has entered the athleisure space by defining high quality luxury coolers and utilizing their branding success to pivot into high quality apparel, among other offerings complimentary to the freedom offered by outdoor healthy living activities. YETI’s pivot has kept them on trend with Lululemon’s double digit revenue and earnings growth, and all of these companies have built on the common theme that quality offerings designed to enhance quality of life lead to a healthier bottom line and a healthier consumer. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. RazorPitch has been retained and compensated by ITMM Consulting to distribute this content related to AXIL. RazorPitch is not responsible for the production of this content. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by RazorPitch or any third party service provider to buy or sell any securities or other financial instruments. All content in this article is information of a general nature and does not address the circumstances of any particular individual or entity. Nothing in this article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. RazorPitch is not a fiduciary by virtue of any persons use of or access to this content. Contact Details RazorPitch Inc Mark McKelvie +1 585-301-7700 mark@razorpitch.com Company Website http://razorpitch.com

June 24, 2024 06:00 AM Eastern Daylight Time

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Select Sector SPDR ETFs: A Focused Approach for Sector-Specific Portfolio Management

Select Sector SPDR

In the ever-changing landscape of the financial markets, Select Sector SPDR ETFs present a method for investors looking to engage in sector-specific investments. By breaking down the S&P 500 into distinct sectors, these ETFs provide a pathway for both individual and institutional investors to craft more targeted and strategic investment portfolios. The Select Sector SPDR ETFs encompass a range of sectors, each represented by a dedicated ETF. This structure allows investors to focus their investments on specific areas of the economy, depending on their investment objectives, risk tolerance, and market outlook. Overview of Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Focuses on telecommunications and media companies. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets companies focused on non-essential goods and services such as luxury items, travel, and leisure. Consumer Staples Select Sector SPDR Fund (XLP): Concentrates on essential consumer goods and services like food, clothing, and personal products. Energy Select Sector SPDR Fund (XLE): Dedicated to the energy sector, focused on oil and natural gas. Financials Select Sector SPDR Fund (XLF): Encompasses banking, investment, and insurance industries. Health Care Select Sector SPDR Fund (XLV): Focuses on pharmaceuticals, healthcare equipment, and services. Industrials Select Sector SPDR Fund (XLI): Includes manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Targets commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Concentrates on the information technology, semiconductor, and electronics sectors. Utilities Select Sector SPDR Fund (XLU): Dedicated to electric and gas utility companies. By offering a straightforward and transparent approach to investing in specific sectors, Select Sector SPDR ETFs enable investors to adapt their investment strategies in response to changing market conditions. The Select Sector SPDR ETFs offer a focused approach to investment, allowing for detailed sector analysis and strategic portfolio management. As the financial landscape continues to evolve, these ETFs provide a valuable tool for investors looking to refine their investment strategies through sector-specific allocations. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007597 EXP 8/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

June 24, 2024 05:00 AM Eastern Daylight Time

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Cool Trends for Summer!

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 20, 2024 03:08 PM Eastern Daylight Time

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Black Radiance Launches Beautyverse App as First Step into Beauty Tech Space

Black Radiance

Black Radiance, one of the first inclusive beauty brands, is excited to launch its first augmented reality app, Beyond Radiant. Available now in all app stores, Beyond Radiant empowers women of color with the confidence to be their best selves by seeing the unlimited possibilities in the avatars. Beyond Radiant stands at the intersection of augmented reality technology, beauty, and empowerment. Unlike traditional beauty apps that focus solely on makeup application, Beyond Radiant offers an immersive experience surrounding four diverse avatars, each with unique personalities and professions, to inspire women of color and foster a community of confident, empowered women who see themselves in the achievements and aspirations of the app’s avatar. “Black Radiance has always stood on the cutting-edge of the intersection between beauty and race,” said Sherry West, Brand Marketing Manager at Black Radiance. “We know the way of the future is to embrace technology in new and unique ways, especially with the increasing presence of AI in the beauty industry. We’re excited to step into the future in an inclusive way that holds true to Black Radiance’s long-standing mission of empowering women of color.” Beyond Radiant Augmented Reality avatars are inspired by history-making women who have blazed new paths for Black women, like NASA Astronaut Jessica Watkins, and record-breaking ice skater Starr Andrews. Jessica Watkins is the first Black woman to complete an International Space Station long-term mission, while Starr Andrews is the first African American woman to win a Grand Prix medal in the singles discipline. The dedication, creativity, imagination, and fortitude of these women can be seen in the four avatars: The Boss Babe, The Champ, The Content Creator, and The Innovator. “In a world where beauty standards often feel limiting, Black Radiance dares to redefine what beauty can mean for women of color,” said K. Parris MacDonald, Vice President of Marketing at Black Radiance. “The Beyond Radiant App feels like a natural progression to further offering space to women of color to be their authentic selves and see themselves reflected in the narratives of achievement and success.” The Beyond Radiant app is available to download in all app stores now and at www.blackradiancebeauty.com. For more information and updates, visit www.blackradiancebeauty.com/beyondradiant and follow @blackradiancebeauty on social media. Hi-res images and interviews are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Cami Carlson camryn@six-one.com

June 06, 2024 08:03 AM Eastern Daylight Time

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Dads and Grads Gift Ideas

News Media Group, Inc.

Contact Details News Media Group Jennifer Rivera +1 954-667-9647 jrivera@newsmg.com Company Website https://newsmg.com/

May 30, 2024 03:07 PM Eastern Daylight Time

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Halving of BTFS Storage Rewards

BitTorrent

Singapore, May 28, 2024 – To sustain the growth and success of the BitTorrent ecosystem, BTFS is set to implement a halving on the next round of rewards for storage miners on the BTFS network. From 00:00 (UTC) June 25, 2024, the daily rewards for storage miners on the BTFS network will be halved from 15 billion BTT to 7.5 billion BTT. The BitTorrent File System (BTFS) is a decentralized file storage system that utilizes blockchain technology and peer-to-peer transmission. It allows users to store their files across multiple nodes in a distributed manner, enhancing file security and reliability. BTFS also offers rapid file transfer and access, giving users greater convenience in managing and sharing files. By integrating key features of the BitTorrent Chain (BTTC), such as cross-chain connectivity and multichannel payment options, BTFS significantly enhances user experience. Currently, the BTFS network is experiencing rapid growth with over 8 million nodes across the network, including more than 6 million super miners, according to BTFS SCAN. To support the efficient operations of these nodes, BTFS initiated a rewards program and has provided an aggregate of 25 trillion BTT since the launch of BTFS Mainnet in 2019. Every two years, the BTFS rewards halving will occur causing the rewards for all storage miners across the network to be cut in half. (Halving roadmap) Moreover, halving will also prompt miners to improve node performance by optimizing node operation and reducing waste. In addition, an upgrade of the official website for the BTFS technical community and the release of BTFS v3.0 Mainnet will be scheduled in sync with the halving. These developments are expected to improve the efficiency of the BTFS protocol, expand the user base, and enhance its overall functionality. Looking ahead, BTFS is committed to continuously refining its storage rewards strategies. The goal is to expand the network of nodes participating in file storage on BTFS, providing developers with an efficient, secure, and reliable storage solution boosting both the capacity and the transaction efficiency of the BTTC network. About BTFS The BitTorrent File System (BTFS) is both a protocol and a web application that provides a content-addressable peer-to-peer mechanism for storing and sharing digital content in a decentralized file system, as well as a base platform for decentralized applications (Dapp). The BTFS team has been working on the latest network operations and BTT market sentiment, etc., to make a series of dynamic adjustments such as upload prices and airdrop reward schemes. About BitTorrent Founded with a leading peer-to-peer sharing technology standard in 2004, BitTorrent, Inc. is a consumer software company based in San Francisco. Its protocol is the largest decentralized P2P network in the world, driving 22% of upstream and 3% of downstream traffic globally. Its flagship desktop and mobile products, BitTorrent and µTorrent, enable users to send large files over the internet, connecting legitimate third-party content providers with users. With over 100 million active users, BitTorrent products have been installed on over 1 billion devices in over 138 countries worldwide. Since November 2018, TRON (TRX), Binance (BNB), and Bitcoin (BTC) holders have the opportunity to purchase one-year subscriptions of BitTorrent or µTorrent products, including Ads Free and Pro for Windows. Pro includes anti-virus and anti-malware screening, file converting and playability in HD. Users can visit bittorrent.com or utorrent.com to learn more. Website | Telegram | Medium | X | Media Contact John Chen press@bittorrent.com Contact Details John Chen press@bittorrent.com

May 28, 2024 07:53 PM Eastern Daylight Time

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How Blue Nile Keeps Costs Down While Offering Ethical, High-Quality Engagement Rings And Jewelry To Suit All Kinds Of Customers

Benzinga

By Mangeet Kaur Bouns In the ever-evolving landscape of fine jewelry, Blue Nile has emerged as a premier destination for those seeking not only quality and good craftsmanship, but also transparency and ethical sourcing. As the wedding bells ring louder in the post-pandemic world, Blue Nile has positioned itself to cater to the increased demand for engagement rings and fine jewelry. Unwavering Commitment To Quality And Ethical Practices At the heart of Blue Nile's philosophy is a staunch commitment to quality and ethical sourcing. The brand takes pride in its high-quality diamonds and gemstones, which come from suppliers who strictly adhere to ethical and environmental standards. This commitment not only caters to the judicious buyer, but also appeals to those who prioritize sustainability in their purchases. In addition to natural diamonds, the company boasts an impressive collection of lab-grown diamonds. These gems, certified by the Gemological Institute of America (GIA), are chemically and optically identical to their natural counterparts and offer a more affordable, ethical and sustainable alternative without compromising quality or beauty. Empowering Consumers Through Education Blue Nile's strategy extends beyond direct sales – it is a pioneer in consumer education within the jewelry sector. The company's detailed guides on the "Four Cs" of diamonds – cut, color, clarity and carat weight – equip customers with the knowledge to make informed purchasing decisions. This educational approach fosters a transparent relationship with customers, enhancing their confidence and trust, which is crucial in an industry often clouded by complexity. This approach sets Blue Nile apart from its competitors. Revolutionizing Jewelry Shopping With Technology, Convenience And Customization Since being founded in 1999, Blue Nile has been at the forefront of combining technology with traditional jewelry retail. The company’s online platform is designed for optimal user experience, offering detailed product descriptions, high-resolution images and interactive design tools. These features make it easy for customers to find and customize their perfect piece of jewelry from the comfort of their homes. For customers who prefer a more hands-on shopping experience, Blue Nile has also integrated physical showrooms across the U.S. These showrooms complement the online experience, allowing customers to see, touch and feel the jewelry before making a purchase, thus bridging the gap between online and in-store shopping. The brand’s commitment to customer service is also evident in its round-the-clock support offered via phone, live chat and email, ensuring that help is always available. This level of service, provided by non-commissioned experts, is instrumental in ensuring that every customer interaction is personalized and reassuring, making the purchasing process as smooth and enjoyable as possible. The company’s engagement with customers extends beyond direct service channels. Blue Nile actively utilizes social media platforms such as Facebook and Instagram to connect with clients – offering updates, engaging content and responsive customer service that caters to the digital habits of modern consumers. Moreover, the company enhances customer satisfaction through a flexible 30-day return or exchange policy, accommodating the needs and preferences of its diverse client base. For those seeking a highly personalized shopping experience, Blue Nile offers scheduled virtual appointments. Customers can engage with personal jewelers in a virtual showroom setting, which features a sophisticated studio equipped with multiple cameras that showcase each jewelry piece from various angles – providing a detailed and interactive viewing experience akin to an in-person consultation. Customization stands at the forefront of Blue Nile's service offerings. The company provides a vast array of customization options, allowing customers to select the ideal diamond, setting and metal type. This flexibility makes it possible to design distinct and meaningful engagement rings or other jewelry pieces that perfectly align with personal tastes. This emphasis on personalized jewelry is a cornerstone of Blue Nile’s mission, reflecting its dedication to helping customers craft not just jewelry but also memories. Competitive Pricing Without Compromise Operating predominantly online, Blue Nile can offer competitive pricing without compromising quality. By minimizing the overhead costs associated with traditional physical outlets, the company is able to offer an extensive range of premium jewelry at more accessible price points. This cost-effective model enhances affordability and broadens its appeal, increasing access to fine jewelry in a way many traditional jewelers may not be able to match. Offering Quality With Convenience In A Resurging Post-COVID Wedding Market The COVID-19 pandemic significantly impacted the wedding industry, leading to widespread postponements and cancellations as global restrictions took hold. During 2020, the earliest phase of the pandemic, the number of weddings in the U.S. plummeted to nearly 1.7 million, marking the lowest figure recorded since 1963. However, as the world has begun to recover and restrictions have eased, the wedding sector is witnessing a rebound. The most recent data from the CDC indicates a notable recovery. Approximately 2.1 million weddings occurred in 2022, surpassing about 2 million registered in 2019 during the pre-pandemic period. The global wedding ring market is poised for growth amid this revival. Straits Research projects this market to reach $132.6 billion by 2032, expanding at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2032. This growth is expected to be driven by the increase in weddings and evolving consumer preferences for unique and custom wedding jewelry. Blue Nile is uniquely positioned to capitalize on this growth and cater to the needs of its customers as the wedding industry continues to flourish post-pandemic. Click here to learn more about Blue Nile and the collection of jewelry they offer. Featured photo by Tom The Photographer on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

May 23, 2024 08:35 AM Eastern Daylight Time

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SIGMA Announces 24-70mm F2.8 DG DN II | Art Lens, an Upgraded Follow-Up to its Popular Standard Zoom for Full-Frame Mirrorless Cameras

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the SIGMA 24-70mm F2.8 DG DN II | Art lens. This is the second generation of the highly successful SIGMA 24-70mm F2.8 DG DN | Art. The new lens has undergone a significant evolution, including enhanced optical performance, AF speed and operability, while also achieving a more compact size than the original. The advancement of optical design has shortened the total optical length, and the lens barrel has been made slimmer by thoroughly downsizing the zoom mechanism. In addition, the lens barrel has been downsized by placing buttons and switches directly on the lens barrel. The weight has been reduced by approximately 10% compared to the SIGMA 24-70mm F2.8 DG DN | Art. By driving the lightweight focus group with the high-thrust HLA, autofocus is significantly swifter than the original version. 6 FLD glass elements, 2 SLD glass elements, and 5 double-sided aspheric lenses are used. Aberrations are highly corrected through advanced optical design made possible by advanced basic technologies in both design and manufacturing, including the use of new glass materials and aspherical lenses with thin walls and high degrees of asphericity. In particular, sagittal coma flare is heavily corrected to achieve MTF characteristics surpassing those of the highly-acclaimed 24-70mm F2.8 DG DN | Art. The high level of flare resistance also results in point images, such as stars, at the periphery of the image being closer to ideal points. A close-focusing distance of 6.7 inches (17cm) at the wide end at 1:2.7 magnification * adds to the versatility of this lens, and the addition of a click/de-click and lockable aperture ring, along with an additional AF-L button for vertical orientation still or video capture, are additional enhancements of this second-generation lens. The zoom lock switch, which disengages when zooming, is inherited from the SIGMA 24-70mm F2.8 DG DN | Art. Manual focus can be switched between Linear and Non-linear response (L-Mount only.) A splash- and dust-resistant structure, plus water and oil-repellent coating on the front element, add to durability. * close-focusing distance of 13.4 inches (34cm) with 1:4 magnification at 70mm The new SIGMA 24-70mm F2.8 DG DN II | Art lens builds on the success and popularity of the original 24-70mm F2.8 DG DN | Art, and offers an impressive upgrade with added features and performance in a more compact package that is perfect for working pros in both still and video applications. Offered in Sony E-mount and L-Mount, the lens will be available through authorized retailers in late May 2024 and will sell for $1,199. Learn more at the SIGMA America website: https://www.sigmaphoto.com/24-70mm-f2-8-dg-dn-ii-a Exclusively for mirrorless cameras | Compatible with full-frame cameras A | Art SIGMA 24-70mm F2.8 DG DN II A classic, evolved. Rendering performance worthy of the flagship name Improved portability and expanded feature set A wealth of professional functions including high-speed autofocus Supplied accessories: CASE, LENS HOOD LH878-05, FRONT CAP LCF-82 III, REAR CAP LCR II Available mounts: L-Mount, Sony E-mount Launch date: May 30, 2024 * The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA2470mmF28IIArt #SIGMAArt #SIGMAArtZoom #SIGMADGDN The Art 24-70mm F2.8, evolved on all levels: Rendering performance, functionality, and portability. The SIGMA 24-70mm F2.8 DG DN II | Art is SIGMA's flagship lens that has evolved significantly from the previous model by incorporating the most advanced technologies available to SIGMA from design to production. Compared to the previous SIGMA 24-70mm F2.8 DG DN | Art, the SIGMA 24-70mm F2.8 DG DN II | Art has improved resolving power throughout the entire zoom range, and also benefits from functional enhancements such as the addition of an aperture ring and high-speed AF with a redesigned AF motor, HLA (High-response Linear Actuator). The lens is also approximately 7% smaller and 10% lighter. This 24-70mm F2.8 Art zoom is a versatile and high-performance tool that will help photographers and filmmakers unlock their creative potential. [Key Features] 1. Rendering performance worthy of the flagship name The SIGMA 24-70mm F2.8 DG DN II | Art is the successor to the SIGMA 24-70mm F2.8 DG DN | Art, which is known for its high optical performance, and has further improved resolution throughout the zoom range. The lens has high sharpness throughout the entire image from its maximum aperture, even on high-resolution cameras. Focusing on enhancing its rendering performance, the brightness of F2.8 produces a large, beautiful bokeh effect, and allows users to experience the power of a flagship lens in all types of visual expression. In addition to its advanced close-up capability and resistance to flare and ghosting, the lens is designed to minimize focus breathing. High optical performance across the entire image and zoom range The optical design of the lens includes 6 FLD glass elements, 2 SLD glass elements, and 5 aspherical lens elements to thoroughly suppress various aberrations throughout the entire zoom range. In particular, sagittal coma flare has been well controlled to achieve consistently high resolution all the way to the periphery of the image. By also effectively correcting lateral chromatic aberration, high resolution, beautifully rendered images can be achieved, free from color fringing can be achieved. Incorporating 5 aspherical lenses The use of 5 high-precision aspherical lenses enables both high optical performance with minimal aberration correction and a compact optical design. The SIGMA's only manufacturing base, the Aizu factory’s ultra-high-precision aspherical molding technology makes it possible to produce the thin, highly polarized aspherical lenses that are essential for the construction of this lens. This has brought about a higher degree of freedom in optical design. Excellent close-up capability The lens has excellent close-up capability with a minimum focusing distance of 17cm / 6.7in. at the wide end and a maximum magnification ratio of 1:2.7. This is useful when composing close-up shots of a subject, or when shooting in tight spaces where it is difficult to get a good distance from the subject. * Be extremely careful that the front lens element does not hit the subject when photographing. Remove the lens hood when photographing at the minimum focusing distance at the wide-angle end. Designed to minimize flare and ghosting Flare and ghosting, which reduce image quality, have been largely eliminated using advanced simulation technology, ensuring the lens renders rich, high-contrast results in all conditions. In addition, Nano Porous Coating and Super Multi-layer Coating have been applied to help suppress flare and ghosting to the utmost degree. High backlight resistance enables clear and sharp images under any lighting conditions. Minimal focus breathing The lens has been designed to suppress focus breathing. The change in angle-of-view due to focus shift across the entire zoom range is minimized, creating a natural-looking focus pulls when recording video. 2. Improved portability and expanded feature set The body of the SIGMA 24-70mm F2.8 DG DN II | Art is approximately 7% smaller in size and 10% lighter in weight than the previous model, while improving usability by adding an aperture ring and two AFL buttons. Despite the reduction in size and added features, the lens maintains SIGMA’s renowned excellent build quality, with the uncompromisingly precise and robust construction expected of a professional photographic tool. Highly portable lens body While the number of lens elements used in its construction is the same as that of the previous model, the overall length has been shortened owing to an advanced optical design. In addition, the more efficient mechanical design has resulted in a highly portable lens body with a maximum diameter of 87.8mm / 3.5in., length of 120.2mm / 4.7in., and weight of 745g / 26.3oz.* * These figures are for L-Mount. Excellent build quality Simultaneously focusing on reducing the size and weight of the lens body, the use of metal parts for the zoom extension unit and other parts, as well as the robust internal structure ensure rigidity during use, such as when operating the ring, pressing buttons, and carrying the lens. The design emphasizes the lens’ longevity and reliability as a tool, which cannot be achieved by solely pursuing a compact and lightweight body. Equipped with an aperture ring The lens is equipped with an aperture ring as well as an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suitable for various shooing situations. Equipped with two AFL buttons The lens is equipped with two AFL buttons*, to which a range of functions can be assigned via the menu on selected cameras, one more than the previous model. In addition to the side, the additional button has been positioned on the top to facilitate button operation when the camera is held in vertical orientation. * Functions can be assigned on supported cameras only. Available functions may vary depending on the camera used. 3. A wealth of functions including high-speed autofocus In addition to high-speed AF with HLA (High-response Linear Actuator), the SIGMA 24-70mm F2.8 DG DN II | Art has a full range of features including weather resistance such as a dust and splash resistant structure* and water and oil repellent coating, as well as a zoom lock switch. The lens delivers the best possible results in every shooting situation. * The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. Incorporating a linear motor HLA The lens incorporates a linear motor HLA (High-response Linear Actuator) for the AF actuator. The high output HLA makes the maximum drive speed more than three times faster than the previous model*, ensuring responsive AF shooting. * Compared by the maximum drive speed of the SIGMA 24-70mm F2.8 DG DN II | Art with that of the SIGMA 24-70mm F2.8 DG DN | Art (It is different from the actual time for AF to focus). Dust and splash resistant structure and water and oil repellent coating In addition to a dust and splash resistant structure, the front element of the lens features a water and oil repellent coating, allowing users to shoot without concerns even in harsh outdoor environments. Equipped with a zoom lock switch at the wide end The lens is equipped with a zoom lock switch that locks the lens at the wide end and prevents the barrel from extending unintentionally under its own weight. The lock can be released not only by the switch but also via zoom operation, allowing for flexible handling of even impromptu shooting. Includes petal-type hood with lock A dedicated petal-shaped hood is supplied. A locking mechanism is provided for secure attachment. [ Additional Features ] Lens construction: 19 elements in 15 groups (6 FLD, 2 SLD, 5 aspherical elements) Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with "ON" or "OFF" in the camera menu, please set all aberration correction functions to "ON" (AUTO). Supports DMF and AF+MF Compatible with AF assist (for Sony E-mount only) Nano Porous Coating Super Multi-Layer Coating Water- and Oil-Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (2 buttons) * Function can be assigned on supported cameras only. Available functions may vary depending on the camera used. Focus Mode switch Support for switching between linear and non-linear focus ring settings (for L-Mount only) * Function available on supported cameras only. Dust- and Splash-Resistant Structure Petal-type hood with lock LH875-05 Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 19 elements in 15 groups (6 FLD, 2 SLD, 5 aspherical elements) Angle of view: 84.1 - 34.3° Number of diaphragm blades: 11 (rounded diaphragm) Minimum aperture: F22 Minimum focusing distance: 6.7 (W) - 13.4 (T) in. / 17 (W) -34 (T) cm Maximum magnification ratio: 1:2.7 (W) - 1:4 (T) Filter size: 82mm Dimensions (Max. Diam. x Length): 3.5 x 4.7 in. / 87.8 x 120.2mm Weight: 26.3 oz. / 745g [ Product Barcode ] Product Name Barcode L-Mount: 0085126 941420 Sony E-mount: 0085126 941413 [ Accessories: Supplied ] LENS HOOD LH878-05: 0085126 941406 FRONT CAP LCF-82 III: 0085126 930028 REAR CAP LCR II for L-Mount: 0085126 937256 REAR CAP LCR II for Sony E-mount: 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA WR CERAMIC PROTECTOR 82mm: 0085126 931834 SIGMA WR PROTECTOR 82mm: 0085126 930974 SIGMA PROTECTOR 82mm: 0085126 931100 SIGMA WR UV FILTER 82mm: 0085126 930714 SIGMA WR CIRCULAR PL FILTER 82mm: 0085126 930844 [ Information ] SIGMA Corporation: https://www.sigma-global.com/ SIGMA Global Network: https://www.sigma-global.com/en/corporate/world-network/ Product Information: https://www.sigma-global.com/en/lenses/a024_24_70_28_ii/ [ About SIGMA Corporation ] Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with dozens of award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For more information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog. Follow SIGMA America (Photo): Facebook | Twitter | Instagram Follow SIGMA Ameica (Cine): Facebook | Twitter | Instagram Contact Details Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com Company Website https://www.sigmaphoto.com/

May 16, 2024 08:00 AM Eastern Daylight Time

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Article thumbnail News Release

Luxury digital concierge company The Prelude to hit $20m in first year sales as the super-rich flock to the startup for on-demand concierge and travel needs

The Prelude

Travel agents are officially out of style, but have left a gap in their wake that self-service online booking platforms haven’t been able to fill. This is especially the case for executives and high-networth individuals, who can spend millions every year on travel but struggle with the logistics of booking multiple trips each month for work, family, and vacation – like dealing with slow response times, mistakes in bookings, and a lack of support with existing platforms and concierge services. The Prelude, a membership-based luxury concierge company, is filling this gap by delivering the highest quality of service while utilizing cutting-edge technology to connect ultra-high net worth individuals (UHNWIs) with their powerful global trade network, providing the ultimate member experience. As the name suggests, The Prelude – which is often referred to as the ‘opening note’ – solves the market need through highly personalized service, responsive support, expert travel and trade knowledge, and an extreme focus on attention to detail during the planning process. The company raised an undisclosed seed round from Turnbull Capital Holdings (the investment company of serial entrepreneur, Anmol Bhandari) and appointed a line-up of high profile advisors including Alex Spiro (Attorney to A-List Celebrities such as Elon Musk, Jay-Z, Alec Baldwin and more) among others. The company is now on track to hit $20 million in gross sales by the end of this year. The Prelude was founded by Stefan Di-Finizio, a veteran in the luxury travel space. He started his career over a decade ago working for SkyClub, Europe’s leading First and Business Class flight agency, before joining digital concierge company Velocity Black to spearhead the travel division. After three years there, Stefan became an independent private concierge to UHNWIs for bespoke travel solutions globally. The Prelude aims to solve the fragmented concierge and travel market on a larger scale with its dedicated mobile app and platform coupled with client dedicated teams servicing the needs of their members. Today’s travel industry is broken into two types of service: self-service online booking models and large credit card companies that provide outsourced travel support. UHNWIs have been disappointed with the lackluster booking experience. The Prelude has had success at achieving a high touch feel while also complementing it with modern luxuries in the form of a dedicated lifestyle manager backed by their two assistants who never manages more than 10 members, along with an innovative mobile app where individuals can talk to their lifestyle manager, book experiences, view all of their bookings and itineraries, and have a fully hands on and immersive experience. “The Prelude is the first end-to-end solution. To sum it up, we are solving time optimization for our members to help them reap the best experiences when they travel. In an ever-changing world, given the pace of new information and how quickly things change, there is a pressing need for an expert in this space to be able to adapt to members’ families, work, and general schedule changes. We are doing exactly that, while providing a personal and unforgettable user experience along the way,” said founder Stefan Di-Finizio. Today, The Prelude’s members typically spend anywhere from $200,000 to $3 million per year on travel, and primarily include ultra-high net worth families planning multiple holidays a year; entertainment clients who travel frequently for key social events like award shows, film festivals, and fashion shows; busy executives who rely on The Prelude to travel for work; and exited entrepreneurs who want to maximize their travel but may not have assistants or the historic infrastructure to help them anymore. The Prelude has attracted members of AMEX Centurion who were seeking a more personalized and bespoke service. Members of The Prelude benefit from the company’s ability to book travel in record time, unparalleled access to venues and events through relationships with leading hospitality groups, and perks that originate from Di-Finizio’s personal relationships with leading luxury hotel chains. After one of the members’ commercial flight for a ski-trip was canceled last minute leaving the family stranded at the airport, the Prelude coverage team had a jet ready within 60 minutes of being notified ensuring the members trip would carry on as planned; separately, on short notice, the team secured access for one of its members into the renowned LouLou’s during Couture Paris Fashion week and arranged a range of experiences while in the city. The Prelude key domain lies in its ability to support members through dedicated teams and its app where members can request, book on-demand, feedback all in real time. The combination of real-time technology and a 24/7 behind the scenes team will enable it to scale without sacrificing member experience at any given moment. “Having been in this industry for some time and seeing what has worked and not worked, I was adamant that there was a better way by combining technology and people to ensure high-touch service never falters as we scale” explained Stefan Di-Finizio. Looking ahead, The Prelude plans to expand its global presence and further the digital experience they offer to their members, with the ultimate vision of building a lifestyle management company known for providing exceptional service, luxury goods through affiliate partnerships and ultimately ease of mind and access for their members. Anmol Bhandari, Managing Partner of Turnbull Capital added: “The travel space is fragmented. There are many companies that offer “concierge services”, but they are just booking the things people could have done on their own more efficiently. A concierge service doesn’t stop and start with a virtual booking agent. The Prelude solves this with a tech stack that creates amazing opportunities for users and delivers with the high-bar service level required by busy individuals. It’s an impressive infrastructure and platform that just makes sense and most importantly it works. Their attention to detail on preferences is unlike any other service. They are effectively a combination of a family office infrastructure, executive assistant and chaperone that ensures things work as they should.” About The Prelude The Prelude is a membership-based luxury concierge company that offers a new level of high touch service through cutting-edge technology, seamless processes, and focus on time-optimization for members. Launched in October 2023, as an app and online platform, The Prelude is a venture-backed startup. The Prelude was founded by Stefan Di-Finizio, a veteran in the luxury travel space. For more information please visit https://theprelude.com/ Contact Details The Prelude Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://theprelude.com/

May 15, 2024 09:00 AM Eastern Daylight Time

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