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New Alvarez & Marsal Report on Tariff Impact Highlights the Imperative for Companies to Use Current Turmoil as License to Radically Improve Operations

Alvarez & Marsal Consumer and Retail Group

Apparent calm masks deeper volatility – inaction now is high risk Delay will show up in future quarterly reporting Quantify total tariff exposure and identify equivalent cost cutting opportunities This moment of crisis should not be wasted The Consumer and Retail Group of Global professional services firm Alvarez & Marsal (A&M CRG) today released a special report, Tariffs & Turmoil – Never Let a Good Crisis Go To Waste, which urges retailers to take bold, immediate action as global trade policies shift and economic pressures mount. The report challenges companies to break free from “wait-and-see” or “wing it” paralysis and seize the current disruption as a strategic reset. “We are in a false moment of calm, but July 9th is right around the corner. While the latest quarterly results may not yet show the impact, companies that fail to act now will see tariffs hit hard in the quarters ahead,” said Joanna Rangarajan, Managing Director in Alvarez & Marsal’s Consumer and Retail Group and co-author of the study. “They should be looking to identify every opportunity to improve and fortify operations, as those who successfully came out of Covid did.” Co-author Michael Prendergast, Managing Director in Alvarez & Marsal’s Consumer and Retail Group, noted: “What we are seeing is a shell-shocked level of inactivity. Companies need to use this tariff crisis as an opportunity to do the hard work of getting their SG&A numbers down by 15 to 20 percent. Looking at pricing, reaching out to vendor bases and shifting country of origin are no longer enough. This is the perfect moment for management teams to refocus on optimizing their inventory, speeding up calendaring, and ultimately assessing their total cost of tariffs so that they can work toward an equivalent level of budgetary savings.” The report lays out nine areas in which retail companies should be focusing to navigate tariff twists and turns successfully, including: Relentlessly reduce costs across the entire organization Fuel innovation and growth initiatives that differentiate Double down on product winners that drive value Price intelligently to spark demand without sacrificing margin Adopt a fast fashion calendar mindset to increase agility Make decisions at lightning speed – favor action over perfection Reshape sourcing strategy for flexibility and long-term advantage Optimize supply chains for efficiency and responsiveness Establish a cross-functional command center with clear accountability To download a pdf of Tariffs & Turmoil – Never Let a Good Crisis Go To Waste, please visit: https://alvarezandmarsal-crg.com/insight/tariffs-turmoil-never-let-a-good-crisis-go-to-waste/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://alvarezandmarsal-crg.com/

June 18, 2025 11:00 AM Eastern Daylight Time

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Cynthia Bailey and Dana Hill-Robinson Introduce Glowissima, A New Era of Clean Skincare

Glowissima

Born from a shared belief that beauty evolves, Glowissima today announced its launch as the newest clean skincare brand to watch. Created by model, entrepreneur, and Real Housewives of Atlanta star Cynthia Bailey and beauty veteran and Cocotique founder Dana Hill-Robinson, Glowissima captures the first light of New Zealand’s sunrise in every formula, harnessing clean ingredients from the country’s pristine natural sources to empower individuals to glow naturally, confidently, and at every age. Crafted with sustainability and efficacy in mind, Glowissima’s formulas are powered by indigenous super-ingredients sourced from New Zealand—including Manuka Honey to hydrate and brighten, and Kiwi Seed Oil to boost collagen, protect against environmental stressors, and naturally brighten the skin for a more radiant complexion. "After nearly three decades in the industry, I’ve seen how transformative beauty can be when it's inclusive and intentional,” said Dana Hill-Robinson, Co-Founder of Glowissima. “With Glowissima, Cynthia and I wanted to create a brand that speaks to women who’ve evolved and who want skincare that honors their journey, not just their appearance." “After years in front of the camera, beauty has always been part of my story,” said Cynthia Bailey, Co-Founder of Glowissima. “Glowissima was born from a shared vision Dana and I had: to create a brand that uplifts people, simplifies skincare, and delivers real results using the best that nature has to offer.” Glowissima’s debut collection, crafted for all skin types and tones, includes two signature products: Miracle Elixir Face Oil ($64) – A luxurious blend of 10 natural and organic oils like sea buckthorn, rosehip, and marula, this antioxidant-rich elixir deeply hydrates, soothes, and improves skin clarity while reducing the appearance of dark spots. Ultimate Radiance Face Cream ($46) – A multitasking moisturizer that targets hyperpigmentation, fine lines, and skin texture, leaving skin with a visibly brighter, lit-from-within glow. Infused with a philosophy of affirmation and empowerment, Glowissima goes beyond skincare to foster a movement celebrating beauty without age limits or societal pressures. Glowissima is now available to shop at www.glowissima.com and will be available to shop via Amazon soon. For more information, launch updates, and brand information, follow @glowissima on social media. Hi-res imagery, interviews with the founders, and media samples are available upon request. About Glowissima: Founded by Cynthia Bailey and Dana Hill Robinson, Glowissima is a clean, high-performance skincare brand dedicated to honoring the glow at every stage of life. Drawing inspiration from New Zealand’s untouched beauty and powered by indigenous super-ingredients, Glowissima simplifies self-care rituals with effective, glow-boosting formulas. With a commitment to sustainability, inclusivity, and empowerment, Glowissima is more than skincare—it's a celebration of timeless radiance. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Six One Agency Balou Fullajtar balou@six-one.com

May 29, 2025 08:03 AM Eastern Daylight Time

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Finding Ferdinand Shatters Sales Projections Following Debut Retail Launch at Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is shattering sales projections just two months into the brand’s retail debut with Credo Beauty. In March 2025, the clean beauty brand launched online on credobeauty.com and rolled out to 14 Credo Beauty stores nationwide. Finding Ferdinand has far exceeded expectations since launching at Credo Beauty. Within just two months of the retail launch, the brand surpassed sales forecasts by an impressive triple digits. Additionally, Finding Ferdinand’s viral black lip balm was one of the top selling products during the Friends of Credo sale. Credo Beauty’s Senior Color Merchant, Meghan Lim, praised the brand as “Best in Class” for its exceptional launch performance at the retailer. “It’s been incredibly exciting to see Finding Ferdinand on shelves at Credo Beauty — a huge milestone for us. We’re absolutely ecstatic about the success so far, and this is just the beginning. Credo Beauty has been such a thoughtful and supportive partner, truly aligned with our values. Together, we’re keeping the momentum going by creating thoughtful in-store events and developing products and colors we know our customers will use and love,” said Nhu Le, Founder of Finding Ferdinand. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. MEDIA CONTACT Hallie Sawyer hsawyer@ogakidigital.com Contact Details Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

May 21, 2025 04:00 PM Eastern Daylight Time

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Kripton selects TRON and Tether to Drive Cryptocurrency Adoption and Financial Inclusion in Argentina

Kripton

Buenos Aires, Argentina – April 15, 2025 – Kripton, a leading e-commerce platform in Argentina, announced today a comprehensive strategic alliance with TRON DAO, the community-governed DAO dedicated to accelerating the decentralization of the internet through blockchain technology and decentralized applications (dApps). Together, they will launch initiatives aimed at revolutionizing digital payments and expanding financial inclusion in the Argentine market. In this multi-faceted collaboration, more than 2,000 merchants working with Kripton will adopt USDT (Tether USD) as their premier digital dollar, enabling secure, efficient, and subsidized payments on the TRON network. TRON will subsidize all transaction fees between Kripton and its users, significantly reducing costs and improving efficiency for consumers and merchants. Additionally, the strategic alliance will offer interest-free microloans to central market workers for the purchase of carts and work apparel, promoting economic growth and financial inclusion. The microloan initiative is projected to generate approximately 110,000 transactions and $2 million in volume over an 18-month period. Funding of the microloans will be derived from transactions conducted by market workers using USDT balances on the TRON network at Kripton-integrated businesses. "We are excited to have TRON join this initiative we've been working on," said Juan Pablo Moreno, CEO of Kripton. "Given that TRON is the network with the highest number of USDT transactions and has been actively working with the community for the longest time, we are confident that this integration will benefit our users and contribute to the growth of the crypto ecosystem in Argentina." This strategic alliance connects ongoing collaborative efforts between Kripton, TRON, Tether, and civil organizations that promote the use of Bitcoin and cryptocurrencies in Argentina. "TRON is committed to promoting the use of blockchain and cryptocurrencies in the region," said Sam Elfarra, Community Spokesperson at the TRON DAO. "This collaboration with Kripton and Tether is an important step toward the mass adoption of blockchain technologies in Argentina and the region." About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by H.E. Justin Sun, the TRON blockchain has experienced significant growth since its MainNet launch in May 2018. Until recently, TRON hosted the largest circulating supply of USD Tether (USDT) stablecoin, exceeding $60 billion. As of April 2025, the TRON blockchain has recorded over 299 million in total user accounts, more than 10 billion in total transactions, and over $18 billion in total value locked (TVL), based on TRONSCAN. TRONNetwork | TRONDAO | X | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Yeweon Park press@tron.network About Kripton Kripton.la is the leading provider of payment processors for merchants in Latin America and a retail service provider for cryptocurrency users. Since 2019, they have been developing a community seeking to apply the Bitcoin philosophy to the retail industry and decentralize it. Media Contact Melisa Diaz Faverin melifaverin@kriptonmarket.com Contact Details Melisa Diaz Faverin melifaverin@kriptonmarket.com

April 15, 2025 02:00 PM Eastern Daylight Time

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Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

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VOESH New York Launches the Ultimate 2-in-1 Exfoliating Body Wash

VOESH New York

VOESH New York is thrilled to unveil the newest addition to its vegan body care lineup: the Exfoliating Body Wash. Combining the power of cleansing and exfoliation, this 2-in-1 scrub-to-suds formula is designed to gently smooth and soothe dry, rough patches while leaving skin feeling softer, clearer, and hydrated. Say goodbye to complicated shower routines and hello to the simplicity of beautiful, healthy skin in one step. Packed with active ingredients like pure sugar crystals, plant-derived AHAs, and a nourishing botanical oil blend, this microbiome-friendly Exfoliating Body Wash delivers a luxurious, skin-loving experience. The dual-action, 99+% natural-origin formula is perfect for those seeking a gentle exfoliation and cleanse that never strips skin’s moisture. The mild, plant-derived surfactants produce a rich lather, while the added oils hydrate for a refreshed feel. “Our goal has always been to create products that not only deliver high-quality skincare but also provide an experience,” said Vera Oh, Co-Founder of VOESH New York. “With our Exfoliating Body Wash, we’ve combined captivating scents and a multitasking formula that simplifies your shower routine without feeling rushed.” The Exfoliating Body Wash is available in four skin-friendly, finely crafted fragrances to create an elevated sensory moment: Fig & Amber: A warm, inviting blend of sweet fig and amber that creates a cozy ambiance. Black Tea & Rosé: A rich, smoky tea scent balanced with the light, fresh aroma of rosé to create an upscale atmosphere. Neroli & Patchouli: A captivating blend of citrusy neroli and deep, earthy patchouli that balances freshness and sensual depth. Hinoki & Lavanda: A calming, earthy scent of hinoki wood, blended with the soft, floral aroma of lavender, to create a peaceful, nature-inspired escape. Treat your skin and senses to the new Exfoliating Body Wash! Shop the collection on voesh.com and at select retailers. Bare your best and shower sweeter! About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

March 25, 2025 09:59 AM Eastern Daylight Time

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NAVEX Offers New York Retail Worker Safety Act Training

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management solutions, has released its online interactive training program designed to help New York retailers comply with the newly enacted Retail Worker Safety Act. New York retailers face mounting challenges in adapting to the new law, which requires them to develop and implement workplace violence prevention policies while ensuring employees receive proper training. With the Retail Worker Safety Act's effective date of June 2, 2025, fast approaching, organizations need a streamlined solution that ensures compliance with minimal disruption to daily operations. “With the compliance deadline approaching, retailers across New York are feeling the pressure to prepare. Many businesses are still working to understand what they need to do, which is why our workplace violence prevention training is ready now,” said Dr. Jen Farthing, general manager of training at NAVEX. "We offer an engaging course for learners that helps businesses stay on track. Our customers have told us compliance can feel overwhelming, but with the right learning tools, it doesn’t have to be. For retailers racing against the clock, finding a solution that simplifies compliance is both practical and meaningful.” The Retail Worker Safety Act mandates that retail businesses with 10 or more employees implement comprehensive workplace violence prevention policies and provide interactive training upon hire and annually thereafter. Employers with fewer than 50 retail associates must conduct training upon hire and then every two years. The New York Workplace Violence Prevention course is designed to meet and exceed these regulatory requirements, offering: Interactive Training – Engaging content covering de-escalation techniques, active shooter protocols, emergency procedures, and the proper use of safety devices such as silent response buttons Customizable Content – Ability to easily customize information unique to their business, such as specific site procedures, emergency information and resources, including relevant policies and procedures directly inside the course, as the Act requires Tailored Content for Supervisors – Additional training focused on managing emergencies and addressing security concerns to equip store leaders with the skills needed to handle potential threats Comprehensive Compliance Tracking – Features that enable retailers to monitor training completion, maintain accurate records, and easily generate compliance reports To further simplify compliance efforts, the NAVEX One platform streamlines training administration by tracking employee progress, automating compliance reminders, and generating reports for seamless adherence to the law. By implementing NAVEX’s training solutions, New York retailers can meet regulatory mandates and foster a culture of safety and preparedness. This proactive approach safeguards store associates while enhancing overall operational resilience. Learn more about NAVEX’s workplace violence prevention training or the compliance requirements around New York’s Retailer Safety Act. NAVEX, the global leader in risk and compliance solutions, is trusted by thousands of organizations to strengthen compliance and proactively manage risk. Through the NAVEX One platform and unparalleled industry data and benchmarks, organizations are empowered to maximize the potential of their compliance and risk programs. Based in Lake Oswego, OR, with a global presence, NAVEX continues to shape the future of governance, risk and compliance. Visit our blog or follow us on LinkedIn, Facebook, and YouTube. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

March 25, 2025 09:10 AM Eastern Daylight Time

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Finding Ferdinand Makes Its Retail Debut At Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is making its retail debut through a partnership with Credo Beauty. The clean beauty brand will be available online on credobeauty.com on March 18, 2025, and will roll out to 14 Credo Beauty stores nationwide. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. "We’re excited to partner with Credo Beauty, a brand and team we deeply admire for their commitment to clean beauty, sustainability, and education. Like Credo, we’re passionate about creating products that not only perform exceptionally well but also resonate with our clients on a personal level. We're thrilled to see our black lip balm become a daily essential for so many and look forward to continuing to connect with the amazing community through Credo’s incredible in-store experience," said Nhu Le, Founder of Finding Ferdinand. “Credo Beauty is excited to be the first retail partner of Finding Ferdinand, bringing their beautiful products and unique brand vision to our passionate community. Their dedication to sustainability and clean, high-performance formulations aligns perfectly with our values. We love how they connect with customers through custom creations, and their viral black lip balm—offering the perfect touch of color and hydration—has quickly become a daily essential for the Credo team," said Jessica Trieber, VP of Brands at Credo Beauty. Finding Ferdinand’s clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. The brand is best known for its cult-favorite product, The Black Lip Balm, which went viral and sold out 10x, thanks to its innovative, buildable color payoff that enhances any natural lip color. The brand is also set to launch an all-new limited-edition Raspberry shade of its iconic lip balms in tandem with the retail launch on March 18. This hydrating, sheer balm will feature a dark red buildable hue with cool undertones and medium shine, along with a delicious raspberry scent for a sensory experience. Starting on March 18, the following Finding Ferdinand products will be available at Credo Beauty: Delicious Balms ($26 each; 6 shades available at Credo Beauty): Super hydrating and moisturizing sheer lip balms with just a touch of color and a delicious scent. Buildable colors that are easy to wear every day, each paired with its own distinctive scent. Delicate Gloss ($26 each; 6 shades available at Credo Beauty): A non-sticky lip gloss infused with marula oil and nyamplung seed oil with a touch of color, perfect by itself or on top of a lipstick for an extra shiny finish. Tender Blush ($28 each; 6 shades available at Credo Beauty): A lightweight cream blush infused with Squalane that blends easily into the skin for a buildable touch of color. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 120 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals and LolaVie. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. Contact Details OGAKI Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

March 18, 2025 11:00 AM Eastern Daylight Time

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LOVER® Cosmetics Demo’s Simple Beauty in 5-Steps on NewBeauty’s TalkShopLive® Channel

LOVER COSMETICS

LOVER® Cosmetics founder Ashley Maurin Rodden demos the makeup line’s 5-step, simple-beauty makeup regime and magnetic palettes on NewBeauty Magazine’s TalkShop Live channel Tuesday, March 4 at 6:00 p.m. eastern. “After doing hundreds of makeovers, women kept repeating the same two complaints, ‘I don’t know how to do my makeup’, and ‘I don’t have time’. Our 5-step makeup regime and guide show women HOW to do their makeup and our 5-step palettes help women do their makeup fast,” said Rodden. LOVER Cosmetics placed first runner-up in Sept. at MakeupIn’s New York Beauty Tank Competition for its best-selling 5-step palettes and makeup classes. The line also serves as the makeup provider for the New York City Macy’s Thanksgiving Day Parade, producing more than 1300 makeup kits for dancers and cheerleaders nationwide. The everyday woman can learn how to simplify her makeup routine, travel and touch ups from the safety of her own powder room on Tuesday. Paris-trained makeup artist Ashley Maurin Rodden is offering a quick, 5-step demo on TalkShopLive. Each palette also has a QR code on the bottom that takes women to a 5-step video. Palettes range from the smokey palette, to a very wearable nude shimmer palette, and the line’s best-selling matte palette that caters to a more mature client. “The four palettes are the colors that are most purchased and put together year after year in my studio. And, they are multifunctional! The taupe color in each is a double for a brow filler, the light shadow services as a highlighter. The wearer can actually use this one palette for a full face,” said Rodden. “Plus, the rectangular space can be used to store lashes, extra lipstick or foundation for a busy woman on the go or for travels.” Each of the palettes are made in the USA, vegan, paraben free, gluten free, EU complaint and cruelty free. The cosmetic line was started by Kansas City’s Ashley Maurin Rodden in 2006 and gained notoriety as the National Sponsor of Miss Teen USA. Rodden spent a summer interning at Chanel, Inc., in New York City and Rodden studied makeup artistry in Paris, France, at the renowned Christian Chauveau makeup school. The Kansas City-based studio services women nationwide, providing in-studio and virtual makeup lessons. The line serves as the makeup provider for the Macy’s Thanksgiving Day Parade and Spirit of America Productions, plus dance and cheer teams nationwide. For more information on LOVER Cosmetics or to visit www.lover-cosmetics.com or email pr@lover-cosmetics.com. Founded in 2006, LOVER® Cosmetics LLC, is a full color cosmetics line. From day one, the goal was to make makeup simple for women. In 2009 LOVER® was named the national sponsor of Miss Teen USA. After hundreds, perhaps thousands of makeovers, the brand relaunched LOVER® Cosmetics in response to women’s two most common makeup dilemmas: 1) “I don’t know how to do my makeup” and 2) “I don’t have time.” The answer: LOVER®’s magnetic palettes, 5-step makeup regime and their soft, natural approach to makeup help women look good and feel good every day. LOVER placed 1St runner up in the nation at the 2024 MakeupIn beauty tank competition in New York. The brand is also the makeup provider for the Macys Thanksgiving Day parade and Spirit of America, designing more than 1300 makeup kits for cheerleaders and dancers nationwide. Contact Details Colleen Mathis, absolute R relations Colleen Mathis +1 917-690-5560 colleen@absoluterrelations.com Company Website https://www.lover-cosmetics.com/

March 03, 2025 08:00 AM Eastern Standard Time

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