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Department of the Army Debuts First Campaign Highlighting Army Civilian Careers

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/FMkGY43U8FQ For the first time, the Department of the Army debuted a campaign focused on Army Civilian Careers. “Find Your Next Level” demonstrates how private citizens can bring their existing skills and abilities to an Army Civilian Career and have an impact that can only be found in the Department of the Army. Individuals looking for a new challenge in their career can choose from more than 500 career paths. Army Civilians work across industries with roles in finance, cybersecurity, engineering, and beyond. With more than 265,000 employees, the Army Civilian workforce is one of the largest groups of Civilian employees within the Department of Defense. The Civilian role in the Army dates back to the founding of our country in 1776, and Army Civilians continue to play a critical role in the Army’s success today. Because there is low public awareness that the Department of the Army employs Civilians, the campaign aims to bridge this gap by demonstrating how professionals can bring their existing skills and abilities to an Army Civilian Career. On May 22nd, a media tour was conducted with Army Civilian, Dr. John E. Deaton. He shared his unique perspective on the campaign as a former Army Ranger who ultimately returned to the Army as a Civilian later in his career – this time in veterinary sciences. His experience as an Army Ranger brought him the critical skills of discipline and leadership that would serve as the foundation for a fulfilling career in veterinary medicine after his service in uniform. Today he serves as the Deputy Director of Veterinary Sciences at Joint Base San Antonio where he leverages insights from his veterinary expertise to train the next generation of Soldiers. Topics that Dr. Deaton discussed included: · Why the Army is launching a campaign focused on Civilians. · His journey to the Army and why he chose to return as a Civilian. · What opportunities his Civilian career in the Army has provided. · Types of Army Civilian Career paths are available. For more information, visit ArmyCivilianCareers.com. Army Civilian Careers will have a presence at upcoming events throughout the U.S. where potential candidates can interview for open positions, and potentially receive a tentative job offer on the spot: · June 26-28: The League of United Latin American Citizens (LULAC) in Las Vegas, NV · September 18-20: Richard Tapia Celebration of Diversity in Computing (CMDIT) in San Diego, CA · October 4: American Indian Society of Engineers & Scientists (AISES) National Conference in San Antonio, TX · October 12: Society of Asian Scientists & Engineers (SASE) in Boston, MA · November 1-2: Society of Hispanic Professional Engineers (SHPE) in Anaheim, CA · November 9: Great Minds in STEM (GMiS) in Fort Worth, TX Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 30, 2024 11:04 AM Eastern Daylight Time

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Avenue Z and SourceMedium Join Forces to Revolutionize DTC Brand Performance

Avenue Z

Avenue Z, a leader in performance marketing and social commerce for direct-to-consumer (DTC) brands, has partnered with SourceMedium to introduce their new Convergence Dashboard and Data Analytics Solution. This innovative collaboration merges SourceMedium's advanced data infrastructure with Avenue Z's expertise in data visualization and strategy, redefining holistic, data-driven decision-making. Avenue Z’s new dashboard platform allows you to see performance from all marketing channels, down to specific ads by the hour, with customizable views for faster insights into trend analysis, creative performance, customer lifetime value (LTV), profitability, and contribution margin, website performance, merchandising, and more. As consumer behavior shifts and the market evolves, DTC brands confront challenges in optimizing marketing strategies. Avenue Z excels in driving profitable growth for DTC brands through performance media, digital marketing, PR, and strategic communications. With this collaboration, Avenue Z will leverage SourceMedium's proprietary data & technological infrastructure to optimize a brand's performance across the entire ecosystem, from The Wall Street Journal to Shopify and TikTok. “The DTC reporting landscape has often been fragmented, with brands grappling to piece together a coherent narrative from myriad data points. Our collaboration with Avenue Z aims to change this narrative. By merging our advanced data infrastructure with their adeptness in data visualization and interpretation, we’re setting a new gold standard in DTC analytics. It’s about connecting the dots in ways that were previously unimaginable,” said Fei Wang, Founder of SourceMedium. SourceMedium, a DTC data management, and AI infrastructure leader, equips brands with tools for digital success. Their robust infrastructure integrates seamlessly, ensuring efficiency and scalability in media buying. In building the Convergence Dashboard, a proprietary analytics dashboard with unmatched flexibility, Avenue Z is enhancing its capabilities to deliver even better client results. DTC brands that are clients of Avenue Z will now gain exclusive access to this proprietary tool and expert network. “We are excited to partner with SourceMedium to develop proprietary omni-channel analytics dashboards that leverage source-of-truth cohort data,” said Jonathan Snow, Author of the DTC and digital trends newsletter In The Snow, President and Founder of The Snow Agency, and Chief Innovation Officer at Avenue Z. The collaboration between Avenue Z and SourceMedium aims to create a third-party partnership focused on delivering unparalleled data-driven insights and strategies to its clients. “This collaboration aligns perfectly with our mission of driving profitable growth for DTC brands through the utilization of the most advanced tools and tactics available. In an ever-evolving market that emphasizes the efficiency of media dollars, we will now be able to provide our clients with an integrated, modeled data set that paints a clear picture of their entire digital ecosystem,” said Snow. Avenue Z and SourceMedium are working on integrating an additional technology partner to inject AI-driven predictive forecasting and a recommendation engine into the proprietary tool. This modernized approach to performance marketing is long-awaited and will level up the meaning of “data-driven” for the entire DTC industry. “The term ‘data-driven’ has been used and sometimes overused in the DTC space. However, with this partnership, we’re elevating its meaning. Being data-driven is no longer just about having access to numbers; it’s about understanding those numbers, predicting trends, and making informed decisions. By integrating AI-driven forecasting and recommendation engines, we’re pushing the boundaries of what it means to be truly data-driven, ensuring DTC brands not only stay ahead of the curve but redefine it,” Wang said. As the DTC market continues to evolve, Avenue Z introduces Convergence Analytics, a Data Analytics solution that transforms cross-channel reporting through customized data modeling. This innovation equips marketing teams with advanced tools for detailed insights into customer journeys, enhancing decision-making and strategic control. "Convergence Analytics, Avenue Z’s new Data Analytics solution, is revolutionizing cross-channel reporting by offering customized data modeling that delivers unparalleled accuracy for DTC media and marketing teams. We built this solution because our clients demanded better revenue attribution than what is typically available. By leveraging our platform, we can attribute clicks beyond standard tools like Meta, activating data that helps pinpoint the visits that yield more sales," said David Corchado, Chief Strategy & Technology Officer at Avenue Z. "This solution not only removes the guesswork from the path to conversion but also equips teams with control through focused dashboards, providing deep insights into the entire customer journey." Demos of the Data Analytics solution and Convergence Dashboard are available now at AvenueZ.com. About Avenue Z: Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech, and teams based in New York, Boston, Orlando, Miami, and global reach - we drive influence. Visit www.avenuez.com About SourceMedium: SourceMedium is a pioneer in DTC infrastructure and data transformation. Their comprehensive suite of tools and solutions empowers brands with the insights and capabilities needed to navigate the digital landscape successfully. With a commitment to scalability and efficiency, SourceMedium provides the foundation for brands to thrive in the competitive DTC market. For more information, visit: https://www.sourcemedium.com/ Contact Details Avenue Z +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

May 30, 2024 10:00 AM Eastern Daylight Time

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Don’t Get Scammed: NICB Insights on How to Avoid Fraud After a Natural Disaster

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/dJPZJMemFCA With hurricane, tornado, and wildfire seasons in full swing in many parts of the country, property damage and loss will be unavoidable in affected areas. The National Insurance Crime Bureau is warning those living in areas that could suffer from a natural disaster to not only be prepared for the disaster but to be aware of the potential for fraudulent contractors and vendors taking advantage of victims in its aftermath. Last year was a historic year for billion-dollar weather and climate disasters in the U.S., with 28 separate events costing at least $1 billion. In the 1980s, the average time between billion-dollar disasters was 82 days. In 2023, it was just 12 days, with these disasters totaling more than $93 billion in catastrophe losses. Upwards of 10 percent or $9.3 billion is lost to post-disaster fraud, which not only impacts individuals, but also impacts insurance premiums throughout the industry. Oftentimes, these deceitful actors target neighborhoods affected by disasters and make an unsolicited stop at your home. They will take your money - often overcharging - and do shoddy or no work at all, promising that your insurance company will pay for it all. On Tuesday, May 21, a nationwide media tour was conducted featuring NICB President & CEO David J. Glawe discussing how to avoid home repair fraud after a natural disaster and many other consumer friendly topics. Questions and Topics Mr. Glawe discussed Included: · Why is contractor fraud becoming more prevalent, and who is committing these acts? · What is NICB doing to help stop contractor fraud from occurring? · What steps can and should homeowners take prior to a natural disaster and how can preparation help reduce chances of becoming a victim of fraud? · What signs should disaster victims be on the lookout for that may indicate a dishonest contractor and what steps can people take to avoid being scammed? · What resources are available to help homeowners and other disaster victims avoid potential fraudulent actors or report fraud when they encounter it? NICB recommends following these tips before hiring a contractor: Be Proactive · Assess Damages: If you think you have catastrophe-related damage, reach out to your insurance company, and ask for clarification on your coverage. · Recruit a Professional: Seek out a licensed, insured, and well-reviewed contractor before any potential fraudulent contractors come knocking on your door. Research and Verify Before Signing Anything · Research and Verify: Before hiring a contractor, research their credentials, reputation, and track record. Check for licenses, certifications, and reviews from previous clients. Verify their insurance coverage and inquire about any past complaints or legal issues. · Get Multiple Quotes: Obtain bids from multiple contractors for comparison. Be wary of significantly low bids, as they may indicate substandard work or hidden costs. Aim for a balance between affordability and quality. · Beware of Red Flags: Be alert to red flags such as high-pressure sales tactics, vague or evasive answers, or reluctance to provide written estimates or contracts. Trust your instincts and proceed with caution if something seems off. Stay Involved and Take Account · Written Contracts: Always insist on a written contract detailing the scope of work, materials, timeline, and a payment schedule that does not include large upfront payments. Review the contract carefully, ensuring that all terms and conditions are clearly outlined and agreed upon by both parties. · Stay Involved: Stay actively involved in the project by regularly communicating with the contractor and monitoring progress, while keeping records of all work communications. · Seek Legal Advice if Necessary: If you suspect contractor fraud or encounter significant problems during the project, seek legal advice promptly. A legal professional can help you understand your rights, explore options for resolution, and take appropriate action to protect your interests. Report Fraud Anyone with information concerning insurance fraud or vehicle theft can report it by calling toll-free 800.TEL.NICB (800.835.6422). To learn more, visit NICB.org About the National Insurance Crime Bureau: Headquartered in Oak Brook, Ill., the National Insurance Crime Bureau (NICB) is the nation's leading not-for-profit organization exclusively dedicated to combatting and preventing insurance crime through Intelligence, Analytics, and Operations; Education and Crime Prevention; and Strategy, Policy, and Advocacy. NICB is supported by more than 1,200 property and casualty insurance companies and self-insured organizations. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 29, 2024 04:01 PM Eastern Daylight Time

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Halving of BTFS Storage Rewards

BitTorrent

Singapore, May 28, 2024 – To sustain the growth and success of the BitTorrent ecosystem, BTFS is set to implement a halving on the next round of rewards for storage miners on the BTFS network. From 00:00 (UTC) June 25, 2024, the daily rewards for storage miners on the BTFS network will be halved from 15 billion BTT to 7.5 billion BTT. The BitTorrent File System (BTFS) is a decentralized file storage system that utilizes blockchain technology and peer-to-peer transmission. It allows users to store their files across multiple nodes in a distributed manner, enhancing file security and reliability. BTFS also offers rapid file transfer and access, giving users greater convenience in managing and sharing files. By integrating key features of the BitTorrent Chain (BTTC), such as cross-chain connectivity and multichannel payment options, BTFS significantly enhances user experience. Currently, the BTFS network is experiencing rapid growth with over 8 million nodes across the network, including more than 6 million super miners, according to BTFS SCAN. To support the efficient operations of these nodes, BTFS initiated a rewards program and has provided an aggregate of 25 trillion BTT since the launch of BTFS Mainnet in 2019. Every two years, the BTFS rewards halving will occur causing the rewards for all storage miners across the network to be cut in half. (Halving roadmap) Moreover, halving will also prompt miners to improve node performance by optimizing node operation and reducing waste. In addition, an upgrade of the official website for the BTFS technical community and the release of BTFS v3.0 Mainnet will be scheduled in sync with the halving. These developments are expected to improve the efficiency of the BTFS protocol, expand the user base, and enhance its overall functionality. Looking ahead, BTFS is committed to continuously refining its storage rewards strategies. The goal is to expand the network of nodes participating in file storage on BTFS, providing developers with an efficient, secure, and reliable storage solution boosting both the capacity and the transaction efficiency of the BTTC network. About BTFS The BitTorrent File System (BTFS) is both a protocol and a web application that provides a content-addressable peer-to-peer mechanism for storing and sharing digital content in a decentralized file system, as well as a base platform for decentralized applications (Dapp). The BTFS team has been working on the latest network operations and BTT market sentiment, etc., to make a series of dynamic adjustments such as upload prices and airdrop reward schemes. About BitTorrent Founded with a leading peer-to-peer sharing technology standard in 2004, BitTorrent, Inc. is a consumer software company based in San Francisco. Its protocol is the largest decentralized P2P network in the world, driving 22% of upstream and 3% of downstream traffic globally. Its flagship desktop and mobile products, BitTorrent and µTorrent, enable users to send large files over the internet, connecting legitimate third-party content providers with users. With over 100 million active users, BitTorrent products have been installed on over 1 billion devices in over 138 countries worldwide. Since November 2018, TRON (TRX), Binance (BNB), and Bitcoin (BTC) holders have the opportunity to purchase one-year subscriptions of BitTorrent or µTorrent products, including Ads Free and Pro for Windows. Pro includes anti-virus and anti-malware screening, file converting and playability in HD. Users can visit bittorrent.com or utorrent.com to learn more. Website | Telegram | Medium | X | Media Contact John Chen press@bittorrent.com Contact Details John Chen press@bittorrent.com

May 28, 2024 07:53 PM Eastern Daylight Time

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NAVEX Releases 2024 Regional Whistleblowing & Incident Management Benchmark Report

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, has released its 2024 Regional Whistleblowing & Incident Management Benchmark Report. A deeper dive into the global data, it offers valuable insights into workplace culture by analysing 1.86 million global reports spanning 3,784 organisations that together employ more than 50 million employees. NAVEX analysed its global 2023 data by four main regions: Europe, North America, South America, and Asia Pacific (APAC). “Understanding how regional differences may impact the level and types of incident reporting is a key component of evaluating the effectiveness of a whistleblower program. Consistent analysis and benchmarking of whistleblowing hotline data empowers organisations to take action and evaluate their risk and compliance programs,” says Carrie Penman, Chief Risk and Compliance Officer at NAVEX. “NAVEX remains the gold standard in risk and compliance data analytics, continually innovating our benchmarks to enhance corporate compliance programs and offer insights into the trending risk areas. New this year, we analysed critical third-party reporting trends in our research to involve a group that represents a diverse and distinct view. In this way, business leaders will better understand how to nurture ethical culture throughout the business including the supply chain.” Europe-based organisations saw a larger share of reports from third parties In a first for this report, NAVEX analysed its database by both employees and third-party reporters. Europe-based organisations appear to have received a larger share of their reports from third parties than peers based elsewhere in 2023 (apart from South America, where some metrics in this analysis are subject to greater swings). This may be related to a greater focus on third-party due diligence in Europe driven by regulations such as the German Supply Chain Due Diligence Act (commonly referred to as LkSG), the European Union’s Corporate Sustainability Due Diligence Directive, and sanctions regimes. Third-party reporters are less likely to be anonymous than employees across almost all measures, but some nuances remain. For example, organisations based in Europe and APAC have roughly the same anonymity rate for employees, but third parties were more likely to stay anonymous when reporting to an organisation based in APAC. The Substantiation Rate (the rate of reports that when investigated prove to be correct or partially correct) for third-party reports made to organisations based in Europe was actually better than the rate for employees in 2023 – a surprising finding given the decreased proximity third-party reporters have to the organisation, its policies, and training. European headquartered organisations received the greatest share of reports of Bribery and Corruption The greatest share of reports pertaining to Bribery and Corruption by headquarters were for those based in Europe, which also showed a 10% year-over-year increase; 1.78% of reports in 2023 compared to 1.62% in 2022. Conversely, when looking at this category by report origination, reports in North America and Europe were far less likely than in APAC and especially South America to involve this Risk Type. March and October are peak months Interestingly, report volume is typically lower in the summer months. This appears true when looking at reporting by company headquarter location and by the region in which a report originated. Reporting shows two peaks across regions and measures – March and October. Europe shows increase in reporting…except the UK There were expectations that the implementation of the European Union Whistleblower Protection Directive would increase internal reporting activity across Europe, given that the regulation requires a wide swath of organisations to implement internal reporting systems. Data shows median Reports per 100 Employees is indeed increasing across mainland Europe. However, for the UK – notably not an EU member state and thus not subject to the Directive – report volumes fell. Comparing 2022 to 2023, organisations based in Europe saw median Reports per 100 Employees increase from 0.53 to 0.63, while in the UK, those values decreased from 0.53 to 0.43. This trend may change as the nation considers updates to its own internal reporting regulations, a process still under discussion in Parliament. Workplace Civility reports for European-based organisations more than doubled Workplace Civility issues (bad behaviour, bullying or abuse of power) experienced a major increase in frequency for organisations based in Europe; reports jumped 123% (2022 versus 2023). This trend was also evident in Europe by region of report origination, which experienced an 83% increase. By both measures, all regions saw this Risk Type grow year-over-year, yet Europe was particularly notable. Retaliation reports still low but are on the rise Finally, although always relatively low, retaliation reports represented a greater share of reports made for all four geographies in 2023 than in 2022, both in terms of headquarters and report origination region. Among the greatest increases were for organisations based in Europe, which saw a noticeable rise in frequency. Individuals who experience retaliation are much less likely to report again to the same channel, and this is likely a factor in the low overall volume of these types of reports. When reporters feel they cannot safely speak up internally, they may turn to an external regulator, revealing the need to address misconduct directly and for organisational change. Noting the protections provided to whistleblowers in various regulatory regimes, and that the EU Directive places the burden of proof on the organisation - not the reporter - proactive retaliation prevention processes are becoming more important than ever. Join our webinar for more insights on the 2024 Regional Whistleblowing & Incident Management Benchmark Report. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk, and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details NAVEX anita.lo@navex.com Company Website https://navex.com

May 22, 2024 09:00 AM Eastern Daylight Time

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Callan Family Office Launches Business Advisory Practice to Serve Business Owners Through All Phases of their Company’s Lifecycle

Callan Family Office

Callan Family Office, a registered investment advisor serving ultra-high-net-worth families, family offices, foundations and endowments across the United States, today announced the launch of a new offering focused on supporting business owners considering transacting or transitioning their businesses. The Business & Transaction Advisory Practice will be led by industry veterans Jeff Getty and Lisa Clifford. They educate owners on value optimization, exit option strategies, and value enhancement through due diligence preparation. Additionally, they work closely with the business owner’s legal and tax counsel on transaction structuring to minimize all levels of taxation in alignment with the client’s financial, philanthropic, legacy and estate planning goals. “Business owners represent a large segment of the U.S. GDP and most owners’ net worth,” said Jack Ginter, Chief Executive Officer of Callan Family Office. “Before selling or transitioning, an owner should ensure that their business is in its strongest possible position to allow them to generate maximum value. Jeff and Lisa have spent decades strengthening companies and preparing them for sale. We are excited to bring them on to lead this practice and deliver holistic support to business owners during all phases of their business lifecycle.” Getty and Clifford join Callan Family Office from Key Private Bank, where Getty led the family wealth consulting team and founded the Business Advisory practice. During his 14-year tenure, he managed a team of 12 professionals, providing support on approximately 30 to 40 transactions per year. Getty holds a Juris Doctor and Master of Science in Taxation. In addition, he is a Fellow in the American College of Trust & Estate Counsel (ACTEC®), Accredited Estate Planner (AEP®), Certified Merger & Acquisition Advisor (CM&AA®), Certified Financial Planner (CFP®), and Certified Value Growth Advisor (CVGA®). He is author of the book The Descent is the Real Climb: The Unexpected Truths About Successful Business Transitions. “Having spent two decades advising thriving business owners, we are thrilled to join a company synonymous with entrepreneurial success,” Getty said. “We look forward to assisting clients of Callan Family Office on how to prepare for this life-changing event.” Clifford holds the Certified Private Wealth Advisor® designation (CPWA®) and is a Certified Merger & Acquisition Advisor (CM&AA®). “Unlike other firms, we have an extremely narrow focus: maximize the value of our clients’ businesses in preparation for a sale,” Clifford said. “I’m proud of our work for hundreds of owners, helping them achieve their goals for their businesses and families. I look forward to delivering optimal value to Callan Family Office clients.” About Callan Family Office Independently owned and operated, Callan Family Office was founded by experienced wealth professionals to provide investment management, thoughtful personalized advice, and holistic financial planning to ultra-high-net-worth families, foundations, and endowments. The firm's principals have spent their careers serving ultra-high-net-worth clients and institutions. Callan Family Office has agreements with Callan LLC to use the Callan ® tradename in providing investment advisory services to the ultra-high-net-worth market segment and to access Callan's institutional quality research, education, and investment guidance experience. Callan Family Office and Callan LLC are independent, unaffiliated investment advisory firms separately registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940. Callan Family Office has agreements with Callan LLC to use the Callan ® tradename in providing investment advisory services to the ultra-high-net-worth market segment and to access Callan's institutional quality research, education, and investment guidance experience. Callan Family Office and Callan LLC are independent, unaffiliated investment advisory firms separately registered with the Securities and Exchange Commission under the Investment Advisers Act of 1940. Callan Family Office (CFO) is the exclusive trademark licensee of Callan LLC. Callan LLC provides products and services to CFO. Clients of CFO are not clients of Callan LLC, and the parties are not affiliated. CALLAN, CFO and the other Callan trademarks and service marks are registered and/or unregistered trademarks of Callan LLC and may not be used without its permission. INVESTMENT ADVISORY SERVICES AND PRODUCTS PROVIDED TO CLIENTS OF CFO ARE PROVIDED SOLELY BY CFO AND NOT BY OR ON BEHALF OF CALLAN LLC. REPRESENTATIVES OF CFO ARE EMPLOYEES AND AGENTS OF CFO AND NOT EMPLOYEES OR AGENTS OF CALLAN LLC. Contact Details For Callan Family Office info@callanfo.com Company Website https://callanfamilyoffice.com/

May 21, 2024 10:00 AM Eastern Daylight Time

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Jessica Dalziel Elevated to Chief Client Officer at Avenue Z

Avenue Z

Avenue Z, a strategic marketing and communications company announces the appointment of Jessica Dalziel as its Chief Client Officer. Dalziel brings over 15 years of experience in unlocking top-tier solutions, fostering innovative thinking, and harnessing exceptional talent across strategic accounts. With this appointment, she will oversee the full breadth of client relationships across the Company. "Our strategy revolves around nurturing the growth and success of our clients across multiple channels. To accomplish this, we're embracing a more client-centric approach than ever before," stated Jeffrey Herzog, Chairman and CEO of Avenue Z." Jess’ natural leadership talents and steadfast connections bolster and accelerate our commitment to industry-wide revolution, amplifying customer experiences along the way." Dalziel will enhance client experience through solutions tailored to each client's unique needs and business goals, elevate service delivery standards, and fortify Avenue Z's reputation as a trusted advisor in the industry. In this role, Dalziel will report to the company’s COO, Dave Johnson. “Jess has been pivotal in shaping NightWise’s strategic marketing initiatives, elevating our brand's presence, and fostering smooth, productive collaborations with her exceptional talent and friendly demeanor”, said Danny Rinaldi Founder & CEO of NightWise. "Her adept management of complex projects has positioned us as frontrunners in the sleep industry, while her partnership with every team member has greatly contributed to our successes." Dalziel shared, “Many agencies focus solely on advancing technologies such as AI or the latest trends. A successful client strategy harnesses both but never loses sight of human empathy and trust. It delves into the intricacies of each client's needs, enabling our teams to tailor solutions that resonate on a deeper level and drive impactful results. I’m thrilled to leverage my background to strengthen our client relationships and bring unparalleled value alongside the talented team at Avenue Z”. Before joining Avenue Z, Dalziel served as the VP of Strategic Accounts at Investis Digital in New York. In this role, she spearheaded business growth, innovative processes, and resources, with a keen focus on business development and nurturing client relationships. Prior to that, Dalziel held value-creation positions at Isobar, a dentsu company, where she adeptly coordinated project plans on a global scale, seamlessly integrating them across diverse stakeholders. Dalziel earned her MBA from Trinity College Dublin, Ireland, and a bachelor's degree in Advertising from Grand Valley State University. Avenue Z is a strategic marketing and communications company breaking traditional boundaries between marketing, advertising and PR. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Boston, Orlando, Miami and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z Madeleine Worrall +1 817-808-1521 madeleine.worrall@bevelpr.com

May 21, 2024 09:35 AM Eastern Daylight Time

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Mediazest's Geoff Robertson on audio-visual solutions for big brands and market expansion

Mediazest PLC

Mediazest PLC CEO Geoff Robertson gives Proactive's Stephen Gunnion an overview of the company's operations and recent developments. Mediazest, an audiovisual solutions provider, operates in markets such as retail, automotive showrooms, and workspace offices. The company, established nearly 20 years ago, counts well-known brands like Pets at Home, Hyundai, and Jaguar Land Rover among its clients. Mediazest focuses on a holistic, consultative approach, ensuring high-quality delivery and ongoing support. Robertson highlighted the company's European expansion with a Dutch subsidiary established in late 2022, which has enabled better service for EU clients. Following a challenging 2023, Mediazest has seen improvements in 2024, with a positive trading update indicating a strong first half and a promising second half of the year. Robertson mentioned the potential for both organic growth and acquisitions to expand their market presence, noting the ripe conditions for consolidations within the industry. Looking ahead, Mediazest aims to capitalise on opportunities in digital signage, electric vehicle showrooms, and hybrid meeting technologies. Robertson expressed optimism about the company's ability to leverage these trends and deliver value to its clients. Contact Details Proactive UK Proactive UK +44 20 7989 0813 UKEditorial@proactiveinvestors.com

May 17, 2024 02:44 PM Eastern Daylight Time

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Shareholder Warns Maker of Oreo That They are Endangering Their Brand

NLPC

Following the viral online ad it released about Oreo and its troubling partnership with LGBTQ advocacy group PFLAG, National Legal and Policy Center has published a follow-up video to promote a shareholder proposal it will present on May 22 at the annual meeting of Mondelez International, parent company of the cookie brand. NLPC’s resolution calls upon the multinational snack giant to scrutinize areas of risk where it has engaged in disturbing relationships with outside organizations, such as the one Oreo has with PFLAG. Other examples in the proposal cite Mondelez’s support for the Marxist, anti-law enforcement group Black Lives Matter Global Network Foundation, and the company’s partnership with the anti-Semitic UN Human Rights. “Mondelez is carelessly dashing through the consumer market dropping mines that very well could end up as tripwires for themselves,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “It’s not surprising since Chairman/CEO Dirk Van de Put also serves on the board of Anheuser Busch InBev, the company that self-inflicted the greatest brand destruction in many years last April with Bud Light.” As NLPC pointed out with its Oreo video released in February, PFLAG condones gender transition treatments for children as young as three years old, and battles to make sure books with explicit content are allowed in public schools and libraries. NLPC initiated its campaign to highlight the cookie-maker’s inappropriate relationship with PFLAG after it noticed the brand’s social media accounts – primarily on X (formerly Twitter) – were heavily populated with posts in support of PFLAG’s various narratives, causes and social advocacy. The new video released today calls attention to Mondelez’s alliances with BLM and UN Human Rights, as well as PFLAG. In a white paper filed with the Securities and Exchange Commission last month, NLPC also identified possible risky relationships the Chicago-based company has with organizations that include Human Rights Campaign, World Economic Forum, the World Health Organization, and others. The broader media is noticing the increasing criticisms of Corporate America’s fealty to the radical LGBTQ+ agenda that includes the sexualization of children. The Wall Street Journal last week reported on NLPC’s proposal for Mondelez, and last month the nonprofit corporate watchdog earned widespread coverage of its proposal at Disney, which sought equal treatment for employees who have been victimized by radical gender ideology. “The political winds have shifted from just a few years ago, yet Mondelez is still living in the past as if nothing has changed,” said NLPC Chairman Peter Flaherty. “Now that the extreme transgenderism push has inevitably progressed to endanger children, corporate involvement in social justice issues is more treacherous than ever. We urge Dirk Van de Put to wake up to the reality before it’s too late, or the consequences could be devastating.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 16, 2024 10:00 AM Eastern Daylight Time

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