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Upcoming Book 'The FUSE Pathway' Introduces a Way for Combining Passions to Lead a Fulfilling Life

Paul Kirby

In anticipation of his April 2025 book launch, 'The FUSE Pathway: How to Find and Lead a Fulfilling Life,' Paul Kirby invites audiences to explore an immersive Virtual Reality (VR) tour of his art gallery and robotics studio. This early release provides a hands-on introduction to 'fusioneering'—Kirby’s innovative approach to merging diverse interests and passions for a richer, more fulfilling life. Now live on The FUSE Pathway website, the VR tour features "Dulcinea," Kirby’s self-engineered painting robot, demonstrating his groundbreaking fusion of art and science. “Embarking on 'The FUSE Pathway' has created insights to both invention and personal discovery," Kirby reflects. "This book and the accompanying VR tour reflect my quest to harmoniously blend art and science. I hope to serve as an inspiration, supporting others to realize the potential of fusing diverse interests and passions to pursue a more fulfilling and authentic way of life.” A Unique Gateway into The FUSE Pathway Experience the groundbreaking fusion of art and technology in The Paul Kirby Virtual Art Gallery and Robotics Studio tour. Visitors will witness the extraordinary results achievable through fusioneering, exemplified by "Dulcinea," the AI-driven painting robot Kirby designed and built. Each artwork created by Kirby and Dulcinea involves thousands of lines of code, with brushstrokes often numbering just as many, illustrating the meticulous precision and complex programming behind each piece. Among the artworks available for viewing is "Swirling Timbers of Chaos," which, for instance, comprises 24,875 unique brushstrokes —a creative outcome of a program Kirby developed inspired by the game of pickup sticks. Among the first of its kind, the VR tour offers a mixed media experience influenced by the digital experiences offered by the world’s most famous galleries, including London’s National Gallery. Inspired by the enthusiastic reactions of young visitors to Kirby’s physical gallery and studio, this ultra-high-resolution experience presents the vibrant color of brushwork as if you’re standing in front of the paintings before you. Interactive elements enable visitors to zoom in to see individual paint brushstrokes in great detail and explore videos that dive deeper into the artistic and technical story behind the paintings. Designed to inspire and excite readers about the possibilities of fusioneering, this immersive experience sets the stage for the deeper explorations and guidance provided in Kirby’s book, "The FUSE Pathway." Leading up to the book’s release, the VR tour serves as a unique, hands-on demonstration of Kirby’s philosophy, allowing visitors to see where Kirby and Dulcinea collaborate to create one-of-a-kind paintings. By immersing themselves in the VR tour, visitors can begin their own fusioneering journey, months before the book is released. Start Your Fusioneering Journey Today Future fusioneers can begin their journey by visiting the now-available VR tour, subscribing to Kirby’s newsletter, or pre-ordering The FUSE Pathway today. These resources are available to all and offer an immediate and interactive way to engage with the concepts fully explored in the forthcoming book. Follow The FUSE Pathway (@thefusepathway) on Instagram, Facebook, and YouTube to join the growing community of creative thinkers reshaping their worlds through fusioneering. About Paul Kirby: Paul Kirby is the creator of “fusioneering,” a methodology for combining two or more personal interests and passions to craft a vision and way of life aligned with one's true purpose. His unique application of fusioneering, through the integration of art and technology, has led to the development of Dulcinea, a robot that produces original artworks, illustrating this innovative philosophy's pragmatic, yet inspiring possibilities. Kirby’s forthcoming book, "The FUSE Pathway," explores how individuals can use fusioneering to craft a vision for a more exciting and fulfilling life. For more insights into Paul Kirby’s applied philosophy and to explore the world of fusioneering, visit TheFUSEPathway.com. Contact Details Center Reach Communications Alexandra Campbell alexandra@centerreachcommunication.com Company Website https://thefusepathway.com

December 03, 2024 08:00 AM Eastern Standard Time

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New Alvarez & Marsal Fall 2024 Consumer Sentiment Report Highlighting the Impact of Ongoing Consumer Skepticism on Holiday Plans and Winter Spending

Alvarez & Marsal Consumer and Retail Group

· Since the sharp pullback observed during last year's holiday season, consumers have maintained conservative spending habits. · Consumers are demonstrating greater loyalty to stores over brands, challenging the conventional notion of brand loyalty · Shoppers are expected to pull back their spending across all major holiday spending categories this year · Although in-store shopping remains the primary channel, consumers are increasingly gravitating towards online platforms for their holiday purchases Global professional services firm Alvarez & Marsal’s Consumer and Retail Group (A&M CRG) released its latest consumer report, Consumer Sentiment Survey Fall 2024, which analyzes how shifting economic conditions have shaped consumer spending patterns over the past year and explores anticipated spending behaviors for the next six months. This seventh edition of the bi-annual Consumer Sentiment Report draws from a survey of 2,100+ U.S. adults, demographically representative across gender, age, ethnicity, region and income. The report examines evolving consumer behaviors in response to personal finances and economic conditions. It provides insights into shopping priorities across categories, economic conditions, holiday plans, and other key factors influencing purchase decisions for the upcoming fall season, alongside other relevant consumer trends. These insights help retailers optimize inventory, marketing, and pricing while improving their market position. “In today's cost-conscious market, consumers are doing more research and spending less. Retailers must deliver clear value to win their business,” stated Chad Lusk, Managing Director at Alvarez & Marsal’s Consumer and Retail Group. “Consumers are playing it safe with their wallets these days - the fizzle in their optimism since last spring tells us they tightened their belts after the holidays last year and aren't in a hurry to loosen up again. “ The study found that: Consumer outlook for holiday spending is weaker compared to Fall 2023, as consumers anticipate spending less Inflation, interest rates and the job market are the top three macro- economic trends impacting consumer spending decisions Higher income consumers ($100K+) have relatively consistent spending plans, while lower income brackets are planning to spend 13% less this year Higher income households are prioritizing saving, with plans to increase savings by 4% in households making $100K or more. In contrast, lower income households are planning to save 4% less compared to previous periods As consumers look for savvy ways to decrease holiday spending, lower income consumers (<$100K) will purchase less expensive gifts this year while higher income consumers will find other ways to cut back such as waiting for items to go on sale “This holiday season, retailers should be mindful of consumers' cautious approach to spending and adjust their strategies to better align with holiday shopping behaviors and budgets,“ Lusk advised. “To appeal to value-focused consumers, retailers can optimize their omnichannel experience and pricing structure to match evolving shopper priorities and spending plans.” To download a pdf of Consumer Sentiment Survey Fall 2024, please visit: https://alvarezandmarsal-crg.com/insight/consumer-sentiment-survey-fall-2024/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities toward their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://www.alvarezandmarsal.com/industries/retail/retail

November 21, 2024 03:15 PM Eastern Standard Time

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Media and Democracy Project Urges FCC to Establish a 'Bright-Line Test' with Hearing on FOX Affiliate’s Broadcast License

Media and Democracy Project

Today, the Media and Democracy Project (MAD), joined by a bipartisan coalition of prominent former FCC officials, legal experts, and media advocates, filed further comments with the Federal Communications Commission (FCC) urging the agency to designate the WTXF-TV broadcast license application for a hearing. In its filing, the coalition asserts that this matter is not controversial nor political and that action by the Commission is a straightforward application of its statutory obligations. “Our petition is not about speech or political slant—it’s about the deliberate business decision by the Murdochs and Fox to lie to the American people about the 2020 election to protect the company’s profits,” said Brian Hansbury, Co-Founder of the Media and Democracy Project. “That decision cannot be squared with the character requirements of the Communications Act, and the FCC has the opportunity to prove that its public interest policy matters.” The filing argues that this case is “easily distinguishable from routine complaints by politicians about the political slant of a particular channel or classic journalistic prerogatives.” The group calls for the Commission to establish a “bright-line test to provide clear guidance on when a hearing is required.” The filing continues, “[p]roviding this guidance also would be a crowning addition to this Commission’s legacy.” “Commissioner Carr’s recent threat against the broadcast industry (an echo of Trump’s threat against ABC and CBS – against whom there has been no judicial finding) illustrates the importance of this commission adopting a more clear bright line test that invokes the character provision of the communications act only after there has been a judicial finding,” said former Murdoch lobbyist Preston Padden. “If the FCC fails to act, it risks setting a dangerous precedent that undermines its own authority and the public’s trust in broadcast media.” In urging Commission action, the group also called on the FCC to pay particular attention to three passages from earlier informal comments: In an earlier filing from Former FCC Chairman Alfred Sikes, the radio station owner recounted preparing his first application for a station license. It required him to commit to operate in the ‘public interest.’ He recalled wondering whether that language was “just some bureaucratic construct or a legally enforceable requirement.” Later, after serving as Chairman of the Commission, he notes that “the answer is still elusive.” In an informal objection, Former FCC Commissioner Ervin S. Duggan and former Editor of The Weekly Standard Bill Kristol, cited Judge Davis’s findings in US Dominion, Inc. v. Fox News Network, emphasizing that Fox’s behavior “is not consistent with the FCC’s character requirements for broadcast licensees who are supposed to operate their stations in the public interest first and foremost.” The pair continued, “given that the Murdoch/Fox lies contributed to the January 6 riot in the Capitol and duped millions of Americans into believing that the election was stolen, their actions shocked the conscience.” In informal comments from preeminent defender of media First Amendment rights, Floyd Abrams, he recounted his long history of serving as counsel to media organizations whose First Amendment rights were threatened. Notwithstanding that history, Abrams states, “but knowing and repeated distortion of information about a forthcoming election is precisely what a broadcaster may not do, and that the Commission may consider in determining whether license renewal is appropriate.” The joint informal comments were filed by Brian Hansbury, MAD’s Co-founder; Alfred Sikes, former Republican Chairman of the FCC, Ervin S. Duggan, former Democratic FCC Commissioner and former PBS President, William Kristol, longtime Editor of The Weekly Standard, William Reyner, longtime lead regulatory and commercial outside counsel To Murdoch/Fox, and Preston Padden, former executive of Fox Broadcasting Company and former lead lobbyist for Rupert Murdoch/News Corporation/Fox. A copy of the informal comments is available here. A link to a timeline of MAD’s petition is available here. The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

November 19, 2024 08:00 AM Eastern Standard Time

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The Surety & Fidelity Association of America Congratulates Newly Elected Officials and Stands Ready to Work with Members of Both Parties to Advance Key Industry Priorities

SFAA

Following last week’s election, The Surety & Fidelity Association of America (SFAA) extends congratulations to all newly elected officials and reaffirms its commitment to working across the aisle to advance the industry's interests. As a leading voice for the surety and fidelity industry, SFAA is dedicated to collaborating with policymakers on solutions that support economic growth, enhance public and private sector resilience, and protect taxpayers. “Now more than ever, we believe in the importance of bipartisan cooperation to advance our industry's top priorities before Congress, the Administration, and the States,” said SFAA President & CEO Ryan Work. “We look forward to working closely with new and returning leaders at every level of government to promote policies that empower businesses, safeguard consumers, protect workers, and strengthen our economy.” The Surety & Fidelity Association of America (SFAA) is a nonprofit, nonpartisan trade association representing all segments of the surety and fidelity industry. Based in Washington, D.C., SFAA works to promote the value of surety and fidelity bonding by proactively advocating on behalf of its members and stakeholders. The association’s more than 425 member companies write 98 percent of surety and fidelity bonds in the U.S. For more information visit www.surety.org. Contact Details Peter Roth +1 703-401-0676 proth@surety.org Company Website https://surety.org/

November 15, 2024 10:00 AM Eastern Standard Time

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Kingston Global Japan Launches Innovative "Organization Solutions" to Empower Businesses with Optimized Efficiency and Growth

Rev Up Marketers

Kingston Global Japan, a leading business consulting firm, is excited to announce the launch of its newest offering, "Organization Solutions," designed to help businesses achieve operational excellence, enhance team productivity, and drive sustainable growth. As the business landscape rapidly evolves, Kingston Global Japan’s Organization Solutions aim to support companies in Japan and across the globe with advanced strategies for structure optimization, process improvement, and team alignment. The Organization Solutions service provides a tailored approach, carefully considering the unique needs and goals of each business. With a strong foundation in industry best practices and innovative techniques, Kingston Global Tokyo Japan experts deliver solutions that enhance organizational effectiveness, from talent management and performance optimization to efficient process streamlining. The goal is to provide companies with practical tools that align teams, reduce inefficiencies, and foster an environment conducive to growth. “Kingston Global Japan recognizes that an organization's internal structure and culture are key drivers of its success,” says a company spokesperson. “Our Organization Solutions service is crafted to address the specific challenges that companies face today, helping them become more resilient, adaptable, and future-ready.” The introduction of Organization Solutions marks Kingston Global Japan’s continued commitment to empowering businesses with practical resources to thrive in an increasingly competitive market. Through this service, clients can expect to gain greater clarity in their operations, foster collaborative work environments, and position themselves for long-term growth and success. Transforming Business Efficiency Through Strategic Organization Solutions In today’s rapidly evolving business environment, organizations need solutions that are both adaptable and scalable. Kingston Global Japan recognizes this demand and has developed a range of solutions that are centered on enhancing organizational agility, streamlining processes, and aligning teams towards unified goals. These offerings are not only relevant for large enterprises but are also tailored to benefit small and medium-sized businesses looking to strengthen their operational frameworks. With a customer-centric approach, Kingston Global Japan’s solutions focus on assessing each organization’s specific challenges. The company’s team of experts works alongside clients to create customized solutions that span from improving management workflows to establishing stronger interdepartmental communication channels. The objective is to help businesses build resilient structures that can adapt to changes in the market, drive higher productivity, and maintain a competitive edge. About Kingston Global Japan Kingston Global Japan is a Tokyo-based consulting firm known for delivering strategic solutions that drive business transformation. With a team of experienced consultants and a deep understanding of the Asian market, Kingston Global Japan provides tailored services that help organizations achieve their goals. Their core offerings include organizational consulting, digital transformation, and strategic management solutions designed to equip businesses with the tools needed to succeed in a rapidly changing world. Contact Details Kingston Global Tokyo Japan Michael Thomas +81 3-6863-5291 info@kingstonglobaljapan.com Company Website https://kingstonglobaljapan.com/

November 15, 2024 06:56 AM Eastern Standard Time

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Steve Patton Named Senior Vice President of Simplified Issue Solutions for AmeriLife Health

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, announced today that longtime insurance industry veteran Steve Patton has been named Senior Vice President of Simplified Issue Solutions for AmeriLife’s Health Distribution organization. Reporting to AmeriLife’s Chief Distribution Officer for Health Scotty Elliott, Patton will play a pivotal role in shaping and executing AmeriLife Health Distribution’s simplified issue product strategy and roadmap for its Medicare Supplement insurance, final expense life insurance, and health specialty offerings. In this role, Patton will also serve as both a product expert and key liaison with AmeriLife’s carrier partners to help maximize and expand our partnerships and drive increasing value across AmeriLife’s Health Distribution network. “Our decision to appoint Steve underscores our commitment to leveraging top talent in the industry to drive innovation and excellence in our offerings,” said Elliott. “With Steve at the helm, AmeriLife is poised to strengthen its position as a leading distributor of solutions that deliver on our promise of empowering beneficiaries’ holistic wellbeing while continuing to fuel our business’s continued growth.” “I have been blessed to be part of this rewarding industry for more than three decades and am incredibly excited to become part of an extraordinary organization such as AmeriLife,” added Patton. “Abraham Lincoln once said, ‘If opportunity doesn’t knock, build a door,’ and that’s what is truly exciting about the team at AmeriLife: they are building doors to a brighter, more successful future. I’m proud to now be a part of those efforts.” Patton brings a depth of knowledge and expertise to AmeriLife. Prior to joining the company, he served in various key roles, displaying a proven track record of strategic leadership, revenue generation, training, and innovation. For the past 18 years, Patton worked in increasingly senior leadership roles for Aetna’s Supplemental Insurance Division, most recently as its Executive Director and Head of Sales in which he was responsible for all senior product sales. In this role, he also oversaw product and market development, reinsurance, direct-to-consumer sales, and channel development, all while leading a team of 30 insurance professionals across the United States. Patton began his career as a licensed sales agent at Liberty National Life Insurance Company in Lawrenceburg, Tennessee. Patton resides just outside of Nashville with his wife, Tonya, of 32 years. Together, they are deeply involved in their local community, church, and family life, enjoying the outdoors and time spent with their three children. ### About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as an industry leader in developing, marketing and distributing life and health insurance, annuities, and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a national distribution network of over 300,000 agents and financial professionals and more than 160 marketing organizations and insurance agencies. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado +1 321-297-1112 media@amerilife.com Partnership Inquiries Alex Hyer corporatedevelopment@amerilife.com Company Website https://amerilife.com/

November 11, 2024 09:00 AM Eastern Standard Time

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NLPC: Special Counsel Jack Smith Must Close Shop

NLPC

National Legal and Policy Center Counsel Paul Kamenar and Chairman Peter Flaherty issued the statements below regarding the future of federal prosecutions of Donald Trump. “It appears that Special Prosecutor Jack Smith is coming to his senses and preparing to drop the two federal prosecutions against President-elect Donald Trump, ” said Paul Kamenar, counsel to NLPC. Although he vowed this summer to continue the prosecutions up until Inauguration Day if Trump got elected, neither of the two pending prosecutions, one in the District of Columbia for alleged election interference and the other in Florida regarding the classified documents case, could be tried before Trump’s inauguration on January 20, 2025. “The public jury has spoken overwhelmingly on election day that these political prosecutions be dropped,” said Peter Flaherty, NLPC Chairman. Once he becomes President, Trump can order his Acting Attorney General that Jack Smith be fired and the two cases be dismissed plus under Justice Department policy, a sitting president cannot be prosecuted. The most that Jack Smith can do now is write his report and submit it to Congress before he is fired. NLPC has been critical of Jack Smith’s prosecutions since they began. Indeed, Judge Aileen Cannon dismissed the Florida Mar-a-Lago case based on the unconstitutional appointment of Jack Smith, the very issue which NLPC supported in the legal challenge to Robert Mueller’s appointment in the Russia hoax case. As for the two remaining state cases, Trump lawyers are asking that those cases also be dropped. The sentencing in the biased New York hush money was already postponed to November 17 and there are immunity issues in that case as well stemming from the Supreme Court’s decision granting Trump immunity from criminal prosecution for actions taken in office. The Georgia case is on appeal regarding the legality of prosecutor Fani Willis staying on the case but should also be dismissed. According to Flaherty, “For the sake of the Rule of Law, it is a good thing that Trump won. If he had not, these prosecutions would continue, and future Republican candidates for President and other offices would face a barrage of lawsuits calculated to destroy their candidacies, livelihoods and reputations. Hopefully, the ‘lawfare’ warriors have learned their lesson, and we can return to free and fair elections.” For more information or to schedule an interview with Peter Flaherty or Paul Kamenar, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

November 08, 2024 11:15 AM Eastern Standard Time

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PrestigePEO Acquires Georgia-Based PEO, Teamwork Services Expanding Reach and Increasing Service Offerings

PrestigePEO

PrestigePEO, a leading Professional Employer Organization (PEO), announced the acquisition of Teamwork Services, Inc., headquartered in Brunswick, Georgia. This strategic transaction, finalized on October 25, 2024, represents a pivotal step in expanding PrestigePEO's geographic footprint and service capabilities. Expanding Capabilities and Market Reach The acquisition of Teamwork Services will allow PrestigePEO to extend its market reach in the Southeastern United States, providing a broader network of clients and benefits brokers with high-quality Fortune 500-level employee benefits, compliance and risk management solutions, and extensive HR support. This acquisition strengthens PrestigePEO’s mission to empower small and medium-sized businesses (SMBs) with the tools they need to scale and succeed in a competitive landscape. " Bringing Teamwork Services into the PrestigePEO family represents an incredible opportunity to enhance our service delivery and expand our reach," said Andy Lubash, CEO of PrestigePEO. " Our shared commitment to providing premium benefits and personalized service will enable us to make a meaningful difference for businesses and broker partners across the Southeast, helping them grow and thrive in an evolving marketplace.” Strategic Value and Executive Insight PrestigePEO and Teamwork Services share a strong client-centric approach grounded in innovation, professionalism, and deep industry expertise. The collaboration will provide expanded solutions for clients while maintaining the high service standards each company is known for. Robyn Rusignuolo, COO of PrestigePEO, commented, " This acquisition is a great match between companies with proven leadership and a commitment to providing an excellent service experience. We are thrilled to welcome Teamwork Services’ clients, employees, and partners into our network, and we look forward to leveraging our combined expertise to support PrestigePEO’s market expansion." Pam Morris, President of Teamwork Services, expressed her enthusiasm: " We are excited to join forces with PrestigePEO and bring expanded resources and benefits to our valued clients. PrestigePEO's innovative approach to HR and compliance aligns perfectly with our mission to provide personalized and effective HR solutions. This partnership will only strengthen the support and expertise we can offer." About PrestigePEO PrestigePEO is one of the nation's leading PEOs, offering premium employee benefits, comprehensive HR solutions, compliance guidance, payroll management, retirement plan options, and more. PrestigePEO supports benefits brokers and their small and medium-sized business clients by providing personalized services and Fortune 500-caliber benefits, empowering businesses to scale confidently and successfully. Headquartered in Melville, NY, PrestigePEO operates nationwide, focusing on client support and industry-leading service. To learn more about, visit www.prestigepeo.com and follow PrestigePEO on LinkedIn, Facebook, X, Instagram, and YouTube. About Teamwork Services, Inc. Founded in 1989, Teamwork Services, Inc. is a Brunswick, Georgia-based PEO specializing in payroll management, HR consulting, risk management, and business planning services. Teamwork Services has a long-standing reputation for providing customized solutions to businesses across various industries, emphasizing trust, support, and reliable expertise. The company's commitment to its clients is paramount, making this partnership with PrestigePEO a natural progression in its mission to provide the highest level of HR support. Contact Details PrestigePEO Jay Zamft, Director of Marketing +1 516-692-8202 jzamft@prestigepeo.com Company Website https://www.prestigepeo.com/

November 04, 2024 08:00 AM Eastern Standard Time

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Avenue Z Launches New Public Affairs Practice to Help Clients Navigate Complexities of Modern Advocacy

Avenue Z

Avenue Z, a media and technology company, today announced the launch of its Public Affairs Group, a multidisciplinary, strategic practice designed to shape client outcomes in public and private advocacy, shareholder activism and ESG, philanthropy and civil society, and regulatory environments. In response to the growing power and control from big media companies and tech companies, Avenue Z’s new Public Affairs Group leverages a blend of communications, media, creative, and technology to affect meaningful change. The company’s approach supports clients to achieve consensus and desired outcomes by connecting highly targeted content to the right audiences at the right time, building trust. “The way the public is gaining information and forming perspectives has changed, and organizations need to engage their audiences across all channels in new ways,” said Nneka Etoniru, Avenue Z’s EVP of Global Brand Strategy and lead of the new Public Affairs Group. “Our solutions are uniquely positioned to help clients achieve lasting influence by guiding them through critical moments, enhancing their public image, and accomplishing their goals.” “Making a quantifiable impact in public affairs, akin to brand marketing or reputation management, requires both human and technology-informed approach,” said Jeffrey Herzog, Avenue Z founder and CEO. “Our strength lies in blending storytelling, media, and data to create influential connections across channels - from the Wall Street Journal to TikTok." Avenue Z’s Public Affairs practice is tailored to serve a diverse range of clients, including: Private Sector: Helping corporations gain consensus among decision-makers and standard bearers, secure contracts and public-private partnerships, and win necessary approval. Public Sector: Assisting municipal, state, and federal agencies with raising awareness, launching public health initiatives, combatting electoral misinformation, and developing educational campaigns across demographics. High-Profile Public Figures: Assisting in navigating public opinion, counter-influencing harassment campaigns, managing crises, and curating strategically engaging online conversations to protect their reputation. Charities and Philanthropies: Supporting non-profits in raising funds, advancing agendas, enhancing prestige, and navigating challenges to maximize organizational impact. Trade Organizations and Industry Groups: Helping industry-specific organizations advocate for their members' interests, inform external audiences on policy impact, and shape public perception of their industry. Along with the practice launch, Avenue Z has released an insightful trends report, offering a deep dive into the latest shifts shaping public policy and communication, helping organizations stay ahead of the curve. Public Affairs Trend Report 2024: Shaping Perception and Driving Outcomes in High-Stakes Environments covers trends impacting key sectors from healthcare to fintech, venture capital, emerging tech, manufacturing, and more. Read the full report, here. Avenue Z’s ability to lead high-stakes special situations is built on a foundation of expertise lasting more than 25 years. The company’s heritage dates back to 1998, when digital visionary and entrepreneur Jeffrey Herzog pioneered search engine marketing and later, sold iCrossing, his first digital media company, to Hearst Magazines for $450 million. Avenue Z is a media and technology company breaking traditional boundaries between marketing, advertising and PR to increase client revenue and elevate their reputation. From the Wall Street Journal to TikTok, PR to social and search, we create narratives that drive commerce, connections, and conversion, across all channels. With experts, tech and teams based in New York, Orlando, Miami and global reach - we drive influence. Visit www.avenuez.com Contact Details Avenue Z Rachael Zahn +1 407-637-2833 press@avenuez.com Company Website https://www.avenuez.com/

October 30, 2024 07:48 AM Eastern Daylight Time

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