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Webinar Discussing How Lyme Disease Affects Children to Be Held Aug. 27 and Hosted by Quidel Corporation

Quidel Corporation

Summer is Lyme disease season; and while no age group is immune from potential infection, the disproportionate incidents in children is a stark reality that needs addressing. In response to this troubling fact, an important webinar focused on how Lyme disease affects the pediatric patient population will be held on Thursday, Aug. 27. The free webinar is part of an ongoing series hosted by Quidel, the California-based diagnostic health care manufacturer known for successfully developing rapid diagnostic health solutions. Conducting the webinar will be Robert A. Dracker, M.D., medical director at Summerwood Pediatrics and Infusacare Medical Services in Liverpool, New York. Dr. Dracker currently serves as chair of the heart, lung and cancer committee for the Medical Society of New York State and is a board member of the Office of Professional Conduct for the New York State Department of Health. Since 2014 he has been a member of the Pediatric Advisory Committee of the FDA and served as chairman of the committee from 2018-2019. The Aug. 27 webinar will discuss how Lyme disease presents in children (often flu-like symptoms including fever, chills, malaise and headache), how it progresses and tick-exposure management. Also discussed will be how to test for Lyme disease, including the innovative Sofia 2 Lyme FIA test. This in-office test provides a patient as well as physicians with indicative results within minutes as opposed to days, which has historically been the norm. “Disease presentation in children is extremely variable and may present with confounding symptoms, suggestive of various other infectious or rheumatologic illnesses,” said Dr. Dracker. “Confounding the challenge is that most patients and their parents never remember or notice a tick bite, since most are nymph related. But the reality is that, for the most part, children are more engaged on a regular basis than are adults in outside activities that could expose them to tick bites, which is why being on guard and testing for Lyme disease is so important.” Among those expected to attend the webinar are pediatricians, representatives of physician office laboratories, urgent care centers and any other allied health professionals or health care researchers interested in hearing the latest regarding the prevalence of Lyme disease in children. The free, Aug. 27 webinar will take place from noon-1 p.m. (EDT). To register, visit quidel.com/webinars . About Quidel Corporation Quidel Corporation serves to enhance the health and well-being of people around the globe through the development of diagnostic solutions that can lead to improved patient outcomes and provide economic benefits to the health care system. Quidel’s products aid in the detection and diagnosis of many critical diseases and conditions including not only Lyme disease but, among others, COVID-19, influenza, respiratory syncytial virus, strep A, herpes, pregnancy, thyroid disease, fecal occult blood, myocardial infarction, acute coronary syndrome, heart failure, disseminated intravascular coagulation, pulmonary edema, deep vein thrombosis and drug abuse. Quidel’s research and development engine is also developing a continuum of diagnostic solutions from advanced immunoassay to molecular diagnostic tests to further improve the quality of health care in physicians’ offices and hospital and reference laboratories. For more information about Quidel, visit quidel.com . Contact Details Jim Yeager +1 424-644-0225 jim@breakwhitelight.com Company Website http://Quidel.com

August 25, 2020 08:00 AM Pacific Daylight Time

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How EMDR positively changed my focus

Virtual EMDR

Way, way back in the ancient times of 2017, fewer than half of Americans reporting a mental health issue were receiving treatment, according to a study by the Substance Abuse and Mental Health Services Administration. With COVID-19, its devastating economic fallout, and a corrosive election season filling up 2020, that gap is only getting worse. A Kaiser Family Foundation poll in May found that nearly half of Americans responded they were having mental health issues in the wake of COVID-19, and 19% said it was having a major impact on their life. That means tens of millions more Americans are failing to access mental health treatments that could improve their lives. Unfortunately, even before this virus came along, many of us had our COVID-19 equivalent moments lingering inside our brains, years after a trauma. I can tell you one of mine. It may not be the worst memory I’ve had to deal with, but it was so vivid that it was literally in flames. I could not stop remembering how my father made me sit down in front of the fireplace and watch him as he methodically burned my favorite toys, one by one. Imagine the kind of household where this was not the most surprising development. Growing up, I was subjected to physical and sexual violence, from narcissistic, alcoholic (not alcoholic, say “addicted”) parents who seemed to think their main job was scrambling my brain for life. For decades, I let them succeed, channeling bewilderment and fear and rage into binge eating and substance abuse. When my past trauma was triggered by current events or thoughts, I’d be driving down the road pounding my steering wheel and screaming at the top of my lungs. Or fantasizing about pounding a brick wall with my fists until I had nothing left but bloody stumps where my hands used to be -- anything to replace the greater pain inside my head. Believe me, as I grew older and remained haunted by this crushing past, I tried the most obvious mental health remedies. I tried talk therapy. It didn’t work for me. I know it brings relief and insight to a great many people -- for me, I was simply spending my self-reflective time sharpening images of my childhood I really needed to blur or erase if I wanted to move on. I knew perfectly well what was bad in my former life. What I really needed to do was find a way to move beyond it. I had another more immediate problem: A family member I was still close to had a life-threatening illness, and an absolutely crippling fear of flying would keep me away unless I tried something new. A friend going through serious troubles of his own asked me if I’d ever heard about “EMDR,” shorthand for eye movement desensitization and reprocessing. I didn’t know anything about it, but was willing to try. I went to an in-person session with a therapist trained in EMDR, and the results were both immediate and long-lasting. The premise of EMDR is that you allow yourself to focus momentarily on the trauma or the memories bothering you, then use guided eye-movement or hand-movement techniques to stimulate other parts of the brain that help process the memories in less traumatic ways. While researchers still debate the actual brain mechanisms that achieve the result, study after meta-study has shown EMDR to be at least as effective for many patients as prescriptions, older exposure therapies and other treatments. What makes online EMDR infinitely more valuable than those other treatments, especially in our times of forced isolation and lockdown, is that it can be done by you, and just you, at home, without expensive or difficult-to-arrange help. It’s almost as if EMDR was designed knowing our enforced-virtual lifestyle was coming. Therapist-led, in-person EMDR is still the right option for some clients. With EMDR and other exposure therapies, no one should tell you what works best for you -- you can decide that. But there are more people than ever, millions in fact, who either physically can’t leave home or work to drive to a $150-an-hour therapy session, or can’t afford it. And personal trauma is too important to be left untreated to that kind of societal failure. It was my personal need that led to an online solution. We designed, with the help of trained therapists, academicians and software experts, a Virtual EMDR program you sign into from the comfort and security of your home or favorite place. You control when, how fast or slow, how often and how long or short sessions should be that work best for you. It’s inexpensive, it’s convenient, and it works. Ninety-five percent of our subscribers say they feel better and are recommending the service to others. That’s a lot of healing, and we’re very proud of that, and humbled by the challenge of bringing it to more people. The Veterans Affairs Department is now using MDR, and we’ve given away access to more than 1,500 veterans and law enforcement personnel. It’s easy to try. Read up on EMDR all you can, there’s plenty of good, credible information and backing research available online. Then try it out. It’s the most risk-free jump toward better mental health that you can find anywhere. No searching for a “good” therapist. No worries about cost. No three-hour round trip to drive, get therapy, get home. No paying for six months of getting to know your therapist and figuring out if they will help. If Virtual EMDR doesn’t help, dropping it is as easy as a mouse click. Since COVID-19 hit, the American Psychological Association estimates 91% of therapists nationwide are now doing sessions via telehealth, with the great majority of those not meeting clients in-person. It’s a very short step from there to Virtual EMDR, where the software and careful research by experts leads you through the session without a therapist. If there is any benefit to this pandemic, it seems to me that far more people are willing to open up about their anxiety, trauma and depression, and to seek help. We encourage you to do that in any way that feels comfortable and effective. My own life has turned around -- I wish the same for everyone who has ever tried to put their past in the right perspective. Jeff Tejcek is founder and co-creator of VirtualEMDR.com, an eye movement therapy system offering treatment for anxiety, depression, PTSD, addictions and more. Virtual EMDR provides online behavioral health resources for individuals struggling with depression, trauma, anxiety, fear, PTSD and addiction through a unique, self-guided platform designed by therapists and mental health experts using the EMDR, eye movement desensitization reprocessing, technique. Contact Details Jane Dvorak +1 303-919-9275 jane@goteamtbg.com

August 21, 2020 07:00 PM Eastern Daylight Time

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Virtual EMDR develops platform to address rising need for mental health resources during pandemic

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Unrest, fears of the pandemic and a society verging on a recession has brought challenges to individuals on many fronts, daily chipping away at their mental health, causing a need for far greater numbers to seek help. The online mental health startup Virtual EMDR is delivering easy access to affordable and proven mental health support for Americans during these critical times of isolation and lockdown, bringing targeted trauma, anxiety and depression care to everyone who needs it through eye-movement therapy. Further, the platform has removed the stigma of therapy by making the resource affordable and available from the comfort of your own home. VirtualEMDR.com is the first interactive software system of its kind to provide a complete online EMDR Eye Movement Therapy Program designed specifically for at-home use without needing the assistance of a therapist. EMDR is an extensively researched and scientifically studied therapy technique used by millions of clients and thousands of therapists around the world for more than 30 years. “There’s no need to get in your car and drive to see a therapist for in-person sessions that cost up to $200 an hour,” Tejcek noted. “The at-home convenience and reasonable pricing of Virtual EMDR mean more people are getting the help they need, in time to make a real difference in their lives.” Clients using Virtual EMDR report significant improvement 90 percent of the time for conditions ranging from post-traumatic stress to anxiety and eating disorders, according to surveys of thousands of Virtual EMDR users. Recognizing the historic need for anxiety and stress-relieving mental health therapy during the COVID-19 crisis, Virtual EMDR is also making its valuable services available for free to direct health care workers and first responders. Visit Healthcare heroes-free access for more information. In providing more than 15,000 successful sessions overall, Virtual EMDR has helped numerous members of law enforcement, medical first responders and military veterans. The need for virtual resources like Virtual EMDR has grown through necessity during the pandemic. A Kaiser Family Foundation poll found nearly half of Americans see the coronavirus crisis harming their mental health and calls to a federal emergency hotline for emotional distress shot up more than 1,000 percent in April. VirtualEMDR.com opens access to clinically-proven techniques in eye movement desensitization and processing (EMDR) straight to the comfort and convenience of your home, at prices that remove barriers to vital mental health self-care. Now more than ever, Americans suffering from past trauma and current anxiety need therapist-designed techniques they can access safely from comfortable places at convenient times, without requiring an in-person therapist for guidance. Virtual EMDR is delivering that to thousands of people every month. “Our clients report remarkable improvements in mood, attitude and ability to function with family, friends and coworkers after completing just 1-3 short sessions with Virtual EMDR’s self-guided programs,” said Virtual EMDR founder Jeff Tejcek. “At a time when people are feeling isolated and anxious about the future, we’re happy to bring highly affordable EMDR services anywhere and everywhere so people can take advantage of their proven techniques.” For the great majority of Americans currently suffering from higher levels of stress and anxiety, though, the self-guided, affordable and private sessions offered by Virtual EMDR can be life changing. A Virtual EMDR user said: “Virtual EMDR has absolutely helped, I think I’d still be feeling pretty messed up now if not for it. Definitely the weight of the things that were haunting me have significantly lifted, and I'm using it to work through any further anxieties/paranoias I'm finding myself experiencing day to day.” - LX Xander Virtual EMDR guides users at their own pace through a series of techniques, illustrations, videos and more, all designed on eye movement therapies proven over decades of research and consumer response. Virtual EMDR, the largest online provider of these techniques, is secure and confidential, following all HIPAA protocols for privacy. Virtual EMDR therapy access starts at $69 a month for unlimited sessions -- some people choose a session once a week, others find benefit once a day. That’s one of the major advantages of the Virtual EMDR plan, allowing those in need total control over the time, place and duration of the techniques that work best for them. Over thousands of client sessions analyzed by Virtual EMDR, more than half were completed in 30 minutes or less, compared to the hours per session needed to travel to and complete in-person EMDR therapy sessions. For more information, visit www.virtualemdr.com . Virtual EMDR provides online behavioral health resources for individuals struggling with depression, trauma, anxiety, fear, PTSD and addiction through a unique, self-guided platform designed by therapists and mental health experts using the EMDR, eye movement desensitization reprocessing, technique. Contact Details Jane Dvorak +1 303-919-9275 jane@goteamtbg.com

August 21, 2020 01:00 PM Eastern Daylight Time

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US Athlete Matt Ludwig jumps to 5.53 meters with mask at Fine’s virtual pole vault competition

Fine Hygienic Holding

Earlier this week, four of the world’s top pole vault champions competed head-to-head in Fine’s first ever live steam competition. Over 2.5 million viewers world-wide, watched a spectacular display of athleticism and skill at the global live stream pole vaulting competition by Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and manufacturers of hygienic paper products. This was the first time that the athletes have competed wearing masks, with the aim to raise awareness on safety at this time. Brazil’s Thiago Braz placed first vaulting to an impressive height of 5.70 meters. The Brazilian Olympic Gold Medallist holds a personal best of 6.03 meters. Philippine’s EJ Obiena came second with a height of 5.60 meters. The athlete is set to make his Olympic debut in Tokyo in 2021 and currently holds the Asian Gold Medalist and the Asian Athletics Championships record with his best at 5.71 meters. Matt Ludwig, US Indoor Champion and NCAA Championship qualifier with a personal best of 5.90 meters claimed third place at a height of 5.53 meters, and in fourth place, Paweł Wojciechowski at 5.20 meters. Pawel is the current European pole-vaulting champion and previous world champion with a personal best of 5.93 meters. Fine Hygienic holding gave away a total cash prize of USD 50,000 to the athletes, as a recognition of their efforts and time. “It was both an honor and a privilege to work with these four incredible athletes and to be able to watch them perform at their absolute best as they prepare to compete in the 2021 Tokyo Olympic Games. Our vision for this event was so much more than simple entertainment; it was about kindling excitement and optimism for people all over the world at a time when it is needed the most. I believe we accomplished that vision and I look forward to many more live virtual competitions in the future,” said Fine Hygienic Holding CEO, James Michael Lafferty. Matt Ludwig said, “At a time when social distancing and wearing masks are the safest things we can do to protect everybody, I would like to immensely thank Fine Hygienic Holding for bringing us together virtually and pulling off a safe, exciting, global event. We as athletes are grateful to have the support from such a great company. Personally, it was interesting and difficult to compete without having any of the competitors in the same venue. Overall, my jumps were not as dynamic as usual however it showed me that I have a lot to work on, which I’m looking forward to as we approach the Olympic season.” The health and safety of the athletes and all organizers was given top priority throughout every phase of the event. In addition to providing all participants with essential hygienic products, Fine supplied each athlete with a Fine Guard Sports Mask, which allowed them to compete with the utmost protection while not inhibiting their performance. Fine Guard Sport is the world’s only reusable hygienic face mask enhanced with the Swiss patented Livinguard technology, proven to effectively kill germs, bacteria and viruses, including Coronavirus, while allowing the user to breathe freely during strenuous physical activity. About Fine Hygienic Holding Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and the MENA region’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. With its commitment to becoming “the shining star of the Arab FMCG business world,” FHH focuses on wellness, sustainability, state-of-the-art production processes, pioneering CSR programs, and award-winning products. The company offers a diverse array of products including facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions in addition to personal protective equipment (PPE). Contact Details Maggie McGarvey +1 312-357-6120 mmcgarvey@apcoworldwide.com Company Website https://www.finehh.com/

August 21, 2020 07:09 AM Eastern Daylight Time

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AVMA Virtual Convention Offers Latest in Veterinary Issues

Flash Public Relations

AVMA Virtual Convention Offers Latest in Veterinary Issues The AVMA Conference August 20-22 features pet and Veterinary trends among which will be COVID and cannabis and its effect on pets; use in medicine; etc. AVMA tips and info on these topics can be found HERE . Speakers include current and future AVMA Presidents Dr. John Howe (COVID) and Dr. Douglas Kratt (Cannabis). Note that the ASPCA reports an over 700% increase in hotline calls due to the ingestion of edibles in pets. Also among the speakers is Dr. Tracey McNamara, DVM, DACVP, who helped identify West Nile Virus when she worked at the Bronx Zoo and is now sounding the alarm on the need for more biosurveillance to detect impending disease outbreaks in animals before they spill over to humans. While we're monitoring for COVID in both domestic animals and humans, wildlife has gone unmonitored. There are outbreaks of West Nile in these animals that is becoming more of an issue and can spread to humans. There is very little research on this--and this could possibly be the cause of the next pandemic and a threat to many species. In spite of repeated wake up calls, dogs, cats, shelter animals, zoos and local wildlife, all species that can and have given early warning of emerging public health threats, continue to be left out of any formal surveillance in the United States. ### Contact Details Wendy Gordon +1 202-412-6268 wendy@flashprdc.com Company Website https://www.avma.org/events/avma-convention

August 20, 2020 10:00 AM Eastern Daylight Time

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Covid in Pets; Pets & Cannabis and West Nile: The Next Pandemic in Wildlife to People

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The AVMA Conference is coming up August 20-22, and Covid itself will be among the featured topics along with cannabis and its effect on pets; use in medicine; etc. New and current info can be found HERE . I'm happy to connect you with current and future AVMA Presidents Dr. John Howe (Covid) and Dr. Douglas Kratt (Cannabis) for comment. Note that the ASPCA reports an over 700% increase in hotline calls due to edible ingestion in pets. Also, Among the speakers is Dr. Tracey McNamara, DVM, DACVP, who helped identify West Nile Virus when she worked at the Bronx Zoo and is now sounding the alarm on the need for more biosurveillance to detect impending disease outbreaks in animals before they spill over to humans. While we're monitoring for Covid in both domestic animals and humans, Wildlife has gone unmonitored. There are outbreaks of West Nile in these animals that is becoming more of an issue and can spread to humans. There is very little research on this--and this could possibly be the cause of the next pandemic and a threat to many species. In spite of repeated wake up calls, dogs, cats, shelter animals, zoos and local wildlife, all species that can and have given early warning of emerging public health threats, continue to be left out of any formal surveillance in the United States Contact Details Wendy Gordon +1 202-412-6268 wendy@flashprdc.com

August 19, 2020 12:59 PM Eastern Daylight Time

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Daniel Gaston Promoted to Vice President at Cloud Conventions/Convey Services

Convey Services

Convey Services, parent company of Cloud Conventions a full featured virtual event technology solution today announced the promotion of Daniel Gaston to Vice President of Business Development. Gaston is chartered with developing and expanding the marketplace for virtual events, creating both a direct and channel focus to offer capabilities to event managers, associations, nonprofits, tradeshow operators and channel resellers. “Danny joined Convey five years ago and has been pivotal in growing the marketplace for Convey’s channel program for master agencies and suppliers, as well as for InterAct LifeLine’s addiction and recovery platform,” said Carolyn Bradfield founder of Convey. “Now that Convey has expanded its Cloud Conventions technology to address the explosive need for virtual conferences, tradeshows and events, Danny will drive the effort to grow revenue and expand the customer base for fully managed or self-managed virtual and hybrid events.” Prior to COVID, the marketplace for live expositions globally exceeded 33,000 with $50 billion in revenue annually. Although thousands of live events cancelled in 2020 and should begin to return in 2021, the demand for a virtual solution will continue to strengthen as event operators offer virtual-only or hybrid event options. Cloud Conventions automates every aspect of delivering a virtual event from attendee onboarding to exhibit booths, creating a content-rich environment with enhanced views of marketing materials, educational classes and product resources. The platform analyzes every attendee interaction and delivers detailed reports to the event host and their exhibitors. “Danny brings a unique skill set in being able to strategically understand how to address an emerging market, combined with the tactics needed to generate an appropriate sales process,” added Bradfield. “He has been integral in every aspect of our development of Cloud Conventions from product design, to creating processes for managing an event, to offering strategic support to clients that are creating their first virtual experience. He has identified market segments with the greatest need and a process to address them effectively.” Gaston graduated from Kennesaw State University summa cum laude with a degree in Applied Science, Industrial and Organizational Psychology. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 13, 2020 04:00 PM Eastern Daylight Time

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InterAct Unveils Addiction Support Platform to Address Opioid Crisis in Rural America

Convey Services

InterAct LifeLine , today launched the InterAct Opioid Resource Platform , an addiction education knowledgebase designed to support Rural Health Initiatives at the federal, state and local level. The Opioid Resource Platform delivers patient and family support tools and telehealth resources to provide relief from the opioid crisis in rural communities where access to treatment is often unavailable. The InterAct platform complies with HIPAA regulations and ADA accessibility and is custom branded for state, regional, municipal or school districts, along with private treatment programs. Each portal is connected to a centralized online library populated with current educational resources on a wide range of drug-related topics, family support and wellness strategies. Community organizations can use the InterAct Opioid Resource Platform to connect and refer individuals to local resources, community contacts and virtual support groups. “The Rural Opioid Crisis has brought increasing levels of addiction and overdose deaths to America’s heartland, while the resources needed to support families facing addiction rarely reaches beyond the urban centers,” said Carolyn Bradfield , CEO & founder of InterAct. “COVID-19 is only making this worse as overdoses increased 18% in March, 29 % in April and 42 % in May according to a July 2020 Washington Post article. The use of technology to provide more services to people suffering with the disease of addiction, in both urban and rural areas has been glaringly absent. The InterAct Opioid Resource Platform can be rolled out and managed by federal, state or county organizations who can direct and focus the content and resources available at every level.” In addition to parent and family educational content and access to localized services, the InterAct Opioid Resource Platform interfaces with Medicaid/Medicare supported telehealth services for online psychiatric and psychological counseling. Professionally moderated group sessions are available online to provide expanded support to rural communities when geography, mobility or personal presence is restricted. Monitored regional public forums let users ask questions and receive feedback from their peers or professionals. Portals can also provide fund raising tools and sponsorship opportunities to make them financially self-sufficient. “Rural America continues to take the brunt of the opioid crisis, with minimal access to resources and services, coupled with out of control addiction rates,” added Bradfield. “Families bear the burden of trying to support an adolescent or adult family member facing addiction, but they are the last to receive any education or counseling. Fighting COVID has diverted funding and public attention away from the Opioid Crisis, while rural America continues to address this decade-long addiction pandemic. The Opioid Crisis will still be here when COVID is contained, and the death toll will continue to mount.” According to the Centers for Disease Control (CDC) , “Rates of drug overdose deaths are rising in rural areas, surpassing rates in urban areas. Although the percentage of people reporting illicit drug use is lower in rural areas, the effects of use appear to be higher. In 2017, more than 70,000 people died from drug overdoses, making it a leading cause of injury-related death in the United States. Of those deaths, almost 68% involved a prescription or illicit opioid. About InterAct LifeLine Founded in 2019 by Carolyn Bradfield following the overdose death of her daughter, InterAct is a technology telehealth platform delivering education and content on addiction and wellness strategies to promote recovery, connections to community through discussion forums and virtual support groups, and continuous outreach to its members. InterAct’s portal technology is integrated with a HIPAA compliant mobile platform offering applications to families to engage individuals, organize their schedule with reminders and check ins, send secure messages and monitors vital signs through wearables to detect risk for overdose. InterAct’s technology produces detailed data used for treatment program outcomes studies. For information visit www.interactlifeline.com , info@interactlifeline.com or call 866-274-7539. InterAct LifeLine is a wholly owned subsidiary of Convey Holdings Contact Details Bruce Ahern +1 770-580-0810 bahern@interactlifeline.com Company Website https://interactlifeline.com

August 12, 2020 02:00 PM Eastern Daylight Time

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Government Marketing University Offers Online “Power Hour”

Government Marketing University

Government Marketing University (GMarkU), an innovative community-based learning platform for public sector marketers, announced details of its August virtual “Power Hour” aptly focused on “The Customer Journey: Harnessing the Power of Your Data.” “Marketing has become more data-driven, but the real challenge for marketers is not whether you have enough data. The key to taking your marketing to the next level is knowing which data is important and how to utilize valuable insights to improve the way you engage with your prospects,” said Stephanie Geiger, Chief Operating Officer and Co-founder, Government Marketing University. WHO: GMarkU in collaboration with Government Executive Media Group and data driven government industry marketing experts WHAT: The online event cultivates a learning environment for government marketers in all stages of their careers. Participants will learn how to increase prospect engagement and build loyalty by taking advantage of data. WHEN: August 20, 2020, 10:00 - 11:00 a.m. ET. WHERE: Register online at https://cvent.me/E51bE9 WHY: Participants who attend Power Hour will walk away with valuable insights and improvements to marketing data, including: Increased marketing efficiency with a data-driven approach to discovering, analyzing, and influencing your customers’ journeys. Enhanced ability to generate more qualified leads by combining marketing data with a lead scoring system to create and identify sales-qualified leads. Better marketing and sales alignment for engaging high-priority accounts by tapping into better visibility and insights into buying habits. Tools to conquer your quest for integrated marketing by learning the resources available for enabling multiple-touch campaigns. Government Marketing University (https://www.gmarku.com/) is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. Contact Details Duyen "Jen" Truong +1 703-584-5645 dtruong@aboutsage.com Company Website https://www.gmarku.com

August 12, 2020 09:03 AM Eastern Daylight Time

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