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Patent Myths from BlueIron: You Should Never File A Provisional Patent Application

BlueIron, LLC

“Provisional patent applications are widely touted as the go-to thing for startup companies or independent inventors, but they are always the wrong thing to do,” says Russ Krajec , CEO of BlueIron , a company providing IP-related funding for emerging companies. A provisional patent application has a lower filing fee than a conventional, non-provisional patent application, and many patent attorneys will do provisional applications for much less than a “full” or non-provisional patent application. A provisional patent application has a one-year deadline to convert to a non-provisional patent application, so many people use this opportunity to add more material to the patent application. Even the United States Patent and Trademark Office suggest that independent inventors use the provisional patent application route. “From a business and economic standpoint, the provisional patent application creates more problems than it solves,” says Krajec, a registered patent attorney. “The provisional application process is designed to delay getting a patent, but in almost every situation, it is better to speed up the process – the exact opposite of the provisional.” The faster a company can get its patent, the faster the company can license and enforce their technology. The faster the patent issues, the more value the company has when it is raising money or getting loans using IP as collateral. “The difference in filing fees between a provisional and non-provisional patent application is about $600. When raising money, a provisional patent application screams to an investor ‘I don’t think this patent application was worth the extra $600 to file it as a non-provisional!’” explains Krajec. “Some sophisticated angel investors see provisional patent applications as ‘angel bait.’ Many entrepreneurs know their patents might be worthless, but they do provisionals to satisfy gullible angel investors.” A low-cost provisional patent application often results in a loss of international filing rights, but always results in a delay in getting an enforceable/licensable asset, and a more expensive patent overall. “Many entrepreneurs are mistaken that just because they filed a ‘thin’ provisional application that they are ‘protected.’ But the actual protection only starts when the complete, non-provisional patent application is filed.” To learn more, please visit the BlueIron Blog "Should I File a Provisional Patent Application" or the PatentMyths podcast episode entitled “The Myth of Provisional Patent Applications” . About BlueIron: BlueIron provides IP-related financing for companies from startups to publicly traded companies. BlueIron finances the cost of getting a patent and building patent portfolios, provides insurance for enforcement and defense of those patents, and can provide $2-5M loans using patents as collateral. You can read the BlueIron blog here. About Russ Krajec: Russ Krajec is a registered patent attorney who has been practicing for over 20 years, as well as a podcaster, blogger, and author. His book " Investing In Patents " describes the business criteria used to identify good inventions and good patents. Krajec is the host of the Patent Myths podcast, which looks at IP from a business standpoint. Contact Details Russ Krajec +1 970-776-4355 Company Website

July 09, 2020 11:06 AM Mountain Daylight Time

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Infrawear’s RxBra Introduces RxMask, Protective Face Mask Made of Fabric Interwoven with Far-Infrared Technology for Comfort, Protection and Skin Health Benefits

Infrawear LLC

Infrawear LLC, the health and wellness provider today announces the availability of RxBra’s new RxMask, a tubular seamless headband-styled protective face mask made from yarn embedded with biophotonic nano-technology that emits far-infrared rays. Far-infrared is a specific wavelength that has been shown to increase microcirculation and muscle oxygenation. Consequently, the mask is comfortable, antimicrobial, durable and anti-odor. The mask is made from the same fabric as Infrawear’s successful RxBra, which helps breast health immediately after surgery and for years to come because the technology will never wash out. The RxMask has the addition of AG+ yarn, a silver ion yarn technology with antimicrobial properties. The fibers in both the RxMask and RxBra modify visible and infrared light, recycling them into energy that the body can use more effectively. "There are many non-medical grade masks on the market, and we know that not all masks are created equal,” said Rachael McCrary, co-founder and President of Infrawear. “The RxMask helps eliminate bacteria growth and offers health and beauty benefits. Infrawear prides itself on being an agile, forward-thinking company. Once we realized that the same fabric and infrared technology that goes into the RxBra could be used for masks during the COVID-19 crisis and beyond, we knew that we could fulfill a need for those who realize the importance of wearing a protective mask and also want the health, beauty and anti-aging benefits.” When wearing the mask, consumers can easily pull down their mask and reposition it without needing to adjust the earholes, making it suitable for use during exercise, dance, and yoga. Available in black, cream, red and blue for the fashion-conscious wearer and are designed to become part of your daily wardrobe. The masks are also designed to have wellness properties. Most spas and tanning salons have infrared treatments and in the aftermath of COVID-19, many spas remain closed and consumers cannot receive these anti-aging skin treatments. The RxMask is engineered to improve skin appearance and reduce the risk of skin irritation, mask acne or ‘maskne’ caused by sweat, skin oils, and bacteria being trapped on the fabric or on the skin under the mask. The RxMask is available through and is priced at $USD 25.00. About Infrawear, LLC Infrawear, LLC is the go-to resource for medical professionals, hospitals and first responders for critical PPE and COVID-19 testing and antibody kits. We have a passion for innovation and an established track record for getting things done quickly and efficiently. As an FDA IV.D (4D) notify listed and registered Class 2 medical device importer, the company leverages its deep operational supply chain experience to source and import critical PPE and supplies such as N95 masks, gowns, testing kits and antibody tests. As the exclusive distributor and partner for Genesprint Group Ltd. Infrawear provides access to their sought after rapid COVID-19 tests, including NCOV-19 IGM/ IGG antibody test kit as well as its PCR Swab Test for COVID-19. Infrawear is also the parent company of RxBra, which manufactures proprietary vertical, and post-surgical garments to plastic surgeons. Our company is recommended by the American Hospital Association and is well-known for providing ease of access to high-demand supplies, putting them in the hands of those in need for today’s ever and rapidly-evolving medical demands. Infrawear LLC is a US-based company headquartered in Los Angeles, with offices in New York and Ohio. Learn more by visiting: . Contact Details NRPR Group, Nicole Rodrigues +1 650-815-5069 Company Website

July 09, 2020 06:00 AM Pacific Daylight Time

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As COVID-19 Restrictions Lift Americans Return to Travel


According to the U.S. Travel Association, more than two-thirds of consumers miss traveling and can’t wait to get out again, and one in four are already planning a future vacation. A video accompanying this announcement is available at: Travelers will drive, rather than fly, and hence take shorter trips closer to home. Choice Hotels’ has nearly 6,000 franchised hotels across America conveniently located near drive-to destinations and therefore well-positioned to support the resurgence of the American road trip this summer. Americans will have different comfort levels when they first venture out in this new travel environment and will be looking for indications from restaurants, hotels and attractions that they are committed to prioritizing travelers’ health and safety. Choice’s Commitment to Clean initiative is designed to help give guests added peace of mind when booking a stay. Commitment to Clean is the company’s holistic approach to supplying hotel owners and their employees with the tools they need to help Choice-branded hotels worldwide achieve superior levels of cleanliness. As part of the initiative, every Choice-branded hotel is designating a “Commitment to Clean Captain,” each of whom is responsible for completing applicable best-in-class cleanliness training and communicating new protocols and best practices to the rest of each hotel’s staff. Travelers will be looking to make the most of their travel budgets. Choice Privileges, the company’s award-winning loyalty program, is currently offering a Stay Twice, Earn a Free Night promotion, designed to help guests maximize their travel budgets as they return to the open road. Choice Privileges also recently announced a series of enhancements that help provide members with the flexibility to use their benefits as soon as they are ready to travel. Updates include reducing the number of nights required to earn elite status; pausing the expiration of loyalty points until Dec. 31; and initiating upgrades, extensions and bonuses for current elite members. For more information on what Choice Hotels is doing to help travelers this summer, visit About Choice Hotels: Choice Hotels International, Inc. is one of the largest lodging franchisors in the world. With more than 7,100 hotels, representing over 590,000 rooms, in over 40 countries and territories as of March 31, 2020, the Choice® family of hotel brands provide business and leisure travelers with a range of high-quality lodging options from limited service to full-service hotels in the upscale, midscale, extended stay and economy segments. The award-winning Choice Privileges® loyalty program offers members benefits ranging from everyday rewards to exceptional experiences. For more information, visit . About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727

July 08, 2020 11:00 AM Eastern Daylight Time

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Ergo21 Announces New Bicycle Seat Cushion Cover Provides Health Benefits and Comfort


Ergo21 today announced its new custom-made seat cushion cover is now available and ready to ship. The seat uses LiquiCell technology to reduce hot spots and improve blood flow. "If you want to ride forever without the butt burn, the Ergo21 Bicycle Seat Cushion is the perfect choice for regular and exercise bikes. The secret ingredient is the LiquiCell Membrane on top of an open cell foam and covered by a soft fabric"" explains Steve Gambhir, designer, and product specialist at Ergo21. Positive Customer Impact Ergo21 interviewed bicyclists, gym goers and spin enthusiasts and found most people were not happy with their seats. "We researched and evaluated the most popular brands and discovered they used molded foam, which is approximately 30% cheaper to manufacture since it simply requires some sewing. The trade-off is that it's closed-pore foam and it feels hard when you ride," said Gambhir. LiquiCell Blood Flow Technology Ergo21 sourced a custom density open cell foam from a local USA foundry designed to absorb road vibrations while not feeling hard on sitting bones. Custom made LiquiCell Membrane is then placed on top to protect sensitive skin tissues from breaking down while optimizing blood flow. "The biggest challenge we had since the foam was not molded is that it needed special manual double stitching. After several months of trying different stitching methods, we finally were able to come out with what we consider the Best Bicycle Seat Cushion out there! Better than a Gel bicycle seat cushion or foam bicycle seat cushion" said Gambhir. The seat is double-stitched, available in 2 sizes, fits almost any seat, slips on easily and enables cycling or stationary bikes enthusiasts to simply tighten the draw-cord and go. Founded in 2010, Ergo21 offers wide range of Seat Cushions designed for office, driving, home, wheelchairs, and travel. For more information on LiquiCell Blood Flow Technology: ### Ergo21 and LiquiCell are registered trademarks in the United States of the respective owners. Contact Details Steve Gambhir +1 949-975-8219 Company Website

July 08, 2020 07:00 AM Pacific Daylight Time

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EOS Labs Launches to Help Building Managers Optimize Utility Efficiency

EOS Labs

As a typical facility can waste 30 percent of the energy it consumes or more due to lack of optimization, EOS Labs , a leading utility financial intelligence and technology company, launched today to help building managers ensure facilities are operating at optimum levels. The demand for determining where buildings can cut energy costs has increased dramatically in recent months, due to the COVID-19 crisis and resulting financial downturn— and a spotlight has been placed on this issue as buildings were left partially empty for months and were not energy optimized. EOS Labs is uniquely positioned to solve this challenge and assist facility managers in delivering both immediate and long-term cost savings strategies. In addition to automating and centralizing utility data, EOS Labs’ Utility Financial Intelligence ( ) platform uses AI and advanced analytics to further analyze smart meter and interval utility data, define anomalies wasting energy and deliver actionable insights to support decisive action for facility managers across vertical industries. These financial insights are adjusted for weather, occupancy and specific building consumption variables, helping organizations to eliminate energy waste without costly building upgrades, as well as increase savings. The platform’s added value is providing intelligence powered decision center that host all data related to utilities and energy; such as, billing itemized data, weather, building and business operational data, and more. “Today, building managers across vertical markets are inundated with data and many technology tools available actually hurt operational efficiencies by raising unnecessary alarms that slow cost-saving decisions,” said Sal Alhelo, Founder and CEO. “Currently, when building managers receive an alarm or alert from their BMS or utility management software, those alarms are treated at the same level of urgency, which doesn’t allow for focusing on the alarms that have the most impact on an organization’s bottom line. This is a continual challenge for facilities managers and one we are looking forward to helping them solve.” How it Works With a focus on increasing efficiencies for facilities across Education, Healthcare, Banking, Hospitality, Retail, Fitness and other markets, EOS Labs takes the data points that directly impact a company’s bottom line and prioritizes those data points to determine which alarms require immediate action. Data collected by EOS Labs is presented to building facility managers via dashboards containing simplified and actionable financial insights and custom alerts. EOS Labs automates the majority of the analysis as well as the review process, providing customers with easy to digest insights built on the customer s’ priorities and goals. EOS Labs presents any alarming data enabling immediate action, providing how long an issue has been in effect and the associated costs. For buildings with existing IoT-enabled building management systems (BMS), UFIQ provides an added element of financial intelligence. To elevate the existing platform, UFIQ eliminates the critical and costly blind spot in energy management that typical fault detection algorithms might miss. “During emergencies like the COVID-19 pandemic, it is more important than ever to be able to quickly manage utilities effectively and oversee usage across facilities,” added Alhelo. “The extra layer of visibility ensures building managers can minimize energy consumption of assets.” UFIQ provides that visibility to the entire building's energy financial performance in alignment with the International Performance Measurement and Verification Protocol (IPMVP) and equips managers with the financially sound guidance they need to operate and adjust BMS to achieve optimal energy savings. Based in McKinney, Texas, EOS Labs’ Founder and CEO, Sal Alhelo, has nearly 15 years of experience in energy management, engineering, construction and building operations. He has significantly contributed to the design of multi-billion-dollar hotels and casinos in Las Vegas and several healthcare facilities in Texas, as well as managed facilities programs for a Fortune 500 company for more than six years. For more detail, please visit . EOS Labs is the utility financial intelligence and technology company behind UFIQTM – a platform that provides the financial intelligence necessary to ensure your building is operating at an optimal efficiency level. The company leverages proprietary AI and advanced analytics to analyze smart meter and interval data, define the anomalies wasting energy and deliver actionable insights to support decisive action for facility managers across vertical industries. The platform’s added value is providing an intelligence-powered decision center that hosts all data related to utilities and energy; such as, billing itemized data, weather, building and business operational data, and more. Contact Details Jennifer Mirabile +1 724-493-3027 Company Website

July 08, 2020 08:05 AM Eastern Daylight Time

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Survey Reveals Growing Acceptance Around COVID-19 Contact Tracing and Exposure Notification Apps

Metova Inc.

Contact Details Anders Steele +1 323-909-2341 Company Website

July 08, 2020 07:47 AM Eastern Daylight Time

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Law Firm Major, Lindsey & Africa Shares Diversity & Inclusion Insights on LEVICK Podcast "In House Warrior"


In LEVICK's new podcast for general counsels, In House Warrior , Major Lindsey & Africa Transform Advisory Services, one of the world’s leading consultants to law firms and legal departments, provides insights into diversity, inclusion and leadership during a period of civil unrest, greater awareness and a thirst by hundreds of law firms and legal departments to provide leadership. Listen here About In House Warrior In partnership with the Corporate Counsel Business Journal , LEVICK distributes its daily five-minute podcast In House Warrior to CCBJ’s readership of 40,000 in-house legal professionals. On each episode, host Richard Levick, Chairman & CEO of the global crisis and litigation communications firm LEVICK, explores some of the challenges facing professionals in the office of General Counsel. House Warrior is carried on all major podcast channels, including Spotify, Apple Podcasts and Stitcher. In addition to daily distribution via the Corporate Counsel Business Journal, In House Warrior is hosted on , and is distributed via Today , LEVICK’s weekly e-newsletter with a circulation of over 30,000 corporate, legal and insurance executives. Subscribe here Contact Details Maria Stagliano +1 404-245-0899 Company Website

July 07, 2020 02:00 PM Eastern Daylight Time

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National Family Support Finds Help with BlueIron

Family Support of South Carolina, Inc

National Family Support, Inc announced today that it has filed its first patent, filed through BlueIron . National Family Support is rolling out a suite of services for managing child support payments. National Family Support's program separates a non-custodial parent's responsibility of child support payments with the custodial parent's need for reliability and consistency. A parent who is required to pay child support can apply for a loan for delinquent payments, which is immediately paid to the custodial parent. Going forward, the custodial parent's payments are guaranteed. "With billions of dollars of delinquent child support payments nationally, we will arrange loans to parents who are behind and will guarantee all future payments. This means money goes right to the children it needs to help," says Dee Benedict, President of Family Support of South Carolina, Inc., that is implementing the first in the nation program in South Carolina. "Our IP portfolio lets us grow nationwide to address the child support crisis," says Frank Kristan, President of National Family Support, Inc., "It is all about the children - and BlueIron makes this possible." "Financial technology or 'fintech' is a difficult field to get valuable patents," says Russ Krajec, CEO of BlueIron. "Our investment came after a lot of due diligence and study of the marketplace and existing IP. National Family Support's innovation solves a huge problem in a very creative and protectable way." About Family Support: Family Support of South Carolina, Inc., is a private service company organized to assist in the financing of child support payments. National Family Support, Inc. is its parent company. Information is at and e-mail: About BlueIron: BlueIron provides patent-related financing for companies ranging from startups to publicly traded companies. BlueIron finances the cost to create IP portfolios, insures those portfolios for enforcement and defense, and can provide $2-5M loans using IP as collateral. Information is at and email: FORWARD-LOOKING STATEMENTS: This press release may contain "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Statements other than statements of historical facts included in this press release may constitute forward-looking statements and are not guarantees of future performance or results and involve a number of risks and uncertainties. Contact Details Frank Kristan +1 843-801-6384 Company Website

July 07, 2020 11:55 AM Eastern Daylight Time

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Center for the Study of Capitalism at Wake Forest University to Host Best Selling Author and Brand Expert Martin Lindstrom and Crisis Communications Expert Richard Levick


Wake Forest University’s Center for the Study of Capitalism will host a July 9 webinar titled, “The End of Brand Neutrality: How to Be Good Corporate Citizens in an Age of Civil Unrest.” Bestselling author and one of the world’s leading experts on brand and culture transformation, Martin Lindstrom, and crisis communication expert Richard Levick, will participate in a conversation with the Center for the Study of Capitalism’s Executive Director Christina Elson. They will explore how companies standing at a pivotal crossroads can reevaluate their brands and cultures to secure transformative outcomes. Martin Lindstrom is one of the world's foremost business and culture transformation experts. He is a New York Times best-selling author and speaker, as well as a consultant to numerous brand-leading companies. TIME Magazine has recognized him as among the Top 100 Most Influential People in the World. His book Brand Sense was hailed by The Wall Street Journal as “one of the five best marketing books ever published,” Small Data was praised as “revolutionary” and TIME Magazine wrote this about Buyology : “a breakthrough in branding.” Richard S. Levick, Esq. Chairman and CEO of LEVICK , an award-winning global communications firm, recently joined the Center for the Study of Capitalism as an Executive Affiliate. Levick is a pioneer of litigation communications, as well as an author, noted television news contributor on crisis and public affairs and regular columnist for multiple publications. He is a sought-after global keynote speaker and is a professor at both the Fordham and Wake Forest Schools of Law. “Companies today can no longer be neutral,” Levick said. “Nor can they handle the issue of unrest and cultural non-inclusion exclusively through advertising, social media, nascent recruiting, and corporate social responsibility. This historic moment requires new approaches to leadership.” This webcast is part of the series, “The Future of Capitalism,” hosted by the Center for the Study of Capitalism. “The goal of this effort is to confront the high-speed impact of unprecedented current events on society and the economy,” Elson said. The event is free and can be viewed live at at 1:00 PM EDT on Thursday, July 9, 2020. For additional information on this event and the panelists, visit the website at . About the Center for the Study of Capitalism The Center for the Study of Capitalism at Wake Forest University is a research and teaching center and a trusted source of information about well-functioning democratic capitalism. Contact Details Maria Stagliano +1 404-245-0899 Company Website

July 06, 2020 12:47 PM Eastern Daylight Time

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