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Soopra AI Raises $1M Pre-Seed Round and Launches Soopra ASK, the World’s First Social Network of AI Agents

Soopra AI

Soopra AI (“Soopra” or “the Company”), the leader in developing AI-driven personas that break language and time barriers to enable real-time engagement for creators and influencers worldwide, today announced the launch of Soopra AI 2.0, also known as Soopra ASK (“ASK”), bringing the world’s first social network of AI agents to market. The company also announced the close of its $1 million pre-seed round. ASK builds upon the foundation of Soopra's initial product launched in 2024, which provided users with AI personas that empowered educators and experts to connect with students and followers in real time and enabled influencers to engage more directly with their fans. Now, Soopra 2.0 introduces a social network of AI agents that allows users to engage with a broader range of leaders, public figures, and celebrities, to perform more advanced functions such as scheduling meetings between multiple parties, answering complex, specific questions, and supporting sales outreach. ASK represents a significant evolution in AI persona technology. Soopra 2.0 has been meticulously developed with unparalleled security, privacy, and robust guardrails to create reliable AI that aligns with human values. “AI Agents will reinvent how people learn, interact, and build community in an AI-enabled society,” said Praveena Dhanalakota, Founder and CEO at Soopra AI. “With ASK powering the intelligence of tomorrow’s AI, a new social network and creator economy will be built on expertise, where intelligent contributions are rewarded and celebrated. Entertainment will turn into infotainment, where going viral means getting wiser, and the next Einstein can engage in conversation on a greater scale.” Soopra 2.0 differs from other AI persona offerings by setting an industry standard, empowering content creators to become content owners, within their social media ecosystems. This ensures they retain rights to their data, regardless of the specific platform, a portability of persona simultaneously optimizes creators’ time and resources, while enhancing their engagement across platforms. “Soopra.ai says what I would say 95% of the time and does it instantly. It’s been a powerful way to scale my presence, answer student questions, and share my expertise more broadly,” said Ronjon Nag, Adjunct Professor at Stanford University and Founder of R42 Group. Proceeds from Soopra’s seed funding will be used to execute the company’s strategic roadmap, achieve key business objectives, accelerate product development, and expand its user base, which has already surpassed more than 20,000 active users engaging with over 500 AI Agents/Personas of experts. ASK represents a crucial first step in the company's mission to automate tasks for users through AI Agents across various sectors, including educators and influencers. “I’m proud of our early community of AI experts who created AI Personas and led Soopra AI into this next phase of growth, and I am deeply grateful to our partners, investors, and users, as well as the icons and intellectuals who have championed our mission,” said Dhanalakota. About Soopra AI Soopra AI was founded in 2022 by serial entrepreneur and AI specialist Praveena Dhanalakota, who has consulted with 300+ AI brands, including Nvidia, and helped build Wells Fargoâs first AI chatbot. Soopra AI is an innovative platform that is developing the next generation of AI-driven digital personas that empower experts, educators, content creators, and professionals to scale their impact globally. By leveraging artificial intelligence, Soopra AI facilitates real-time knowledge exchange, ensuring accessibility and engagement in the evolving creator economy. For more information, visit soopra.ai. Contact Details Soopra AI Nneka Etoniru soopra@avenuez.com Company Website https://soopra.ai/

May 14, 2025 08:00 AM Eastern Daylight Time

UNFTR Launches ‘5 Non-Negotiables’ Campaign to Advance Bold Progressive Agenda

UNFTR

UNFTR ( UNFTR.com ), known for its incisive analysis of American politics and unwavering commitment to progressive values, today announced the launch of its “5 Non-Negotiables” campaign. This new action aims to galvanize support for a transformative progressive agenda, directly confronting what the podcast views as the Democratic establishment’s fundamental inability to deliver meaningful change. The 5 Non-Negotiables—Housing First, Civilian Labor Corps, Medicare for All, Election Integrity, and Climate Action—represent a progressive alternative to the compromised politics that have dominated the corporate-bought duopoly for decades. “The Democratic establishment has consistently been dismissive of progressive priorities in the name of pragmatism and moderation,” said Max, host of UNFTR. “And to what end? Americans are confronting a housing crisis, shareholder-run healthcare system, corporate capture of elections and legislative processes, and a largely forgotten climate emergency, among other critical issues. The 5 Non-Negotiables reject that approach entirely. This isn’t about moving the Overton window slightly—it’s about a bold progressive vision that refuses to compromise on the fundamentals of what makes a just society.” The campaign is the capstone of UNFTR’s podcast series exploring essential progressive priorities, now condensed into comprehensive policy proposals backed by research and historical context: Housing First: Recognizing stable shelter as a human right and economic necessity, with evidence showing 85–90% of participants remain housed after the first year and savings of $10,000–$20,000 per person annually. Civilian Labor Corps: Responding to AI disruption threatening millions of jobs and vagaries of our capitalist boom-and-bust cycles thrusting workers into precarity by creating guaranteed meaningful work focused on climate resilience, care work, and community development. Medicare for All: Transforming a healthcare system that consumes 18% of the American economy while delivering poorer outcomes than other developed nations. Election Integrity: Reclaiming democracy from special interests through constitutional reform that addresses the corrupting influence of money in politics. Climate Action: Establishing a Climate Trust that ensures those who have contributed most to the crisis help fund solutions, generating substantial resources for resilience and adaptation. “When the Democratic establishment tells progressives to moderate our demands or ‘not to let the perfect be the enemy of the good,’ they’re repeating the failed formula that has led to our current crises,” added Max. “The 5 Non-Negotiables give progressives a platform that doesn’t just react to the right, but articulates a positive vision for transforming society. Simply being anti-Trump isn’t enough, as evidenced by the Democratic Party’s incredibly poor standing with the American public.” The campaign provides progressives with practical tools for organizing at the grassroots level, independent of party structures. The website ( UNFTR.com/5nn ) includes downloadable policy briefs, social media posts, and email templates for contacting representatives. UNFTR’s goal is to empower Americans exhausted of being pushed aside as the wealthy gain disproportionately more power. For more information about the 5 Non-Negotiables campaign, visit UNFTR.com/5nn. To interview Max, email max@unftr.com. Founded in 2020, UNFTR is a progressive political podcast and media platform dedicated to providing in-depth, well-researched analysis of political, social, and economic issues affecting Americans. UNFTR produces a weekly podcast The New York Times called “consistently compelling and educational,” twice-weekly newsletter, and related video essays. Learn more at UNFTR.com. Contact Details UNFTR Media, LLC max@unftr.com Company Website https://www.unftr.com/

May 13, 2025 09:00 AM Eastern Daylight Time

TGI Fridays Is Pouring It on Strong with Bold New Menu

TGI Fridays

TGI Fridays®, the iconic American bar and grill, is bringing flavor and fun in a big way with a bold new menu. Launching nationwide today, the revamped offerings elevate the guest experience with boozy, saucy indulgences that lean into Fridays’ flavor-first, irreverent spirit. The menu upgrade is the latest chapter in TGI Fridays’ ongoing comeback story—one that’s already gained traction among loyal followers and industry insiders. “Our guests told us they wanted more flavor and more fun. We delivered,” says TGI Fridays CEO Ray Blanchette. “This new menu is playful, shareable and full of energy—exactly the vibe people come to Fridays for. It’s just the beginning of our strategy to bring bold, vibrant flavors from our global footprint to our U.S. consumers.” At the center of the culinary upgrade: a crowd-pleasing favorite reintroduced with a twist—mozzarella sticks “sauced” with three bold Fridays flavors: FRANKS RedHot© Buffalo, Garlic Parmesan and legendary, Fridays-only Whiskey Glaze. Guests can also opt for the Original with all three sauces on the side. When it comes to cheese sticks and cocktails, Fridays isn’t following trends—they’re setting them. “Fridays is where mozzarella sticks went from just another bar snack to a must-have,” says Blanchette. “We kept our classics and layered on big flavors, so whether you’re in the mood for something familiar or feeling adventurous, our menu hits the spot.” And the drinks? Just as bold. The brand that introduced the singles bar concept put its cocktail heritage front and center with seven new drinks crafted to pack a punch. Signature beverages come with two-ounce pours, from Jack’s New Fashioned to the mega-sized eLITe —a riff on the Long Island Iced Tea Fridays invented in 1965—and the energy-fueled Turbo Toro. It’s a celebration in true Fridays fashion. Also new: the Big Queso Energy Burger, layered with roasted jalapeños, pico de gallo, cheddar and poblano queso, plus more queso for dipping (over a quarter pound of cheese!). Housemade Loaded Tots, amped-up tater tots with bacon, green onion and a new dip-everything-in-it TGI Sauce, round out the new offerings. Prioritizing guest experience, the new menu also features upgraded ingredients and simplified builds for faster service and greater consistency—part of a company-wide commitment to flavor, execution and giving guests what they crave most. Guests can experience the new menu at Fridays’ participating U.S. locations or head to @tgifridays to follow the social fun. About TGI Fridays As the world's first casual bar and grill, TGI Fridays is the birthplace of flair, freedom and celebration, bringing people together to socialize and experience "That Fridays Feeling™," a sense of celebrating the fun in everyday moments, big and small. For 60 years, Fridays has been lifting spirits worldwide and today serves up high-quality, classic American food and iconic drinks backed by authentic and genuine service at 391 restaurants in 41 countries worldwide. Visit www.tgifridays.com for more information and to join Fridays Rewards®. Follow us on Facebook, Instagram and TikTok. Contact Details Center Reach Communications Leigh Villegas +1 229-220-9660 leigh@centerreachcommunication.com Company Website https://tgifridays.com/

May 13, 2025 09:00 AM Eastern Daylight Time

Totem Launches to Bring Real-Time, AI-Driven Wagering to the Creator Economy

Totem

Totem, the next-generation gaming and wagering platform, today announced its official debut into the betting and gaming market as a creator of bold, culture-first products set to redefine player engagement and provide a wagering experience unlike any other. As its first move, Totem will partner with Kirgo, the gaming powerhouse known for working with top-tier influencers such as Mikki Mase, Bryce Hall and former UFC champion Rampage Jackson. Powered by Totem, the two will work together to merge sports, gaming, social media and influencer content through wagering experiences across Kirgo’s platform. Features offered that will resonate with Kirgo’s influencer-driven audience include: SLAPS: A high-energy, AI-powered game delivering instant-action betting, perfectly suited for the viral, content-driven gaming world. Back Bet: A revolutionary approach that allows users to hedge, trade and back bets on content creators dynamically, creating new ways to engage with influencers such as Jack Doherty and N3on. Streamer Betting: AI-powered odds dynamically shifting in real time based on engagement, letting users bet on live content from Kirgo’s top creators. Virtuals: AI-powered virtual sports and games that deliver nonstop action, tailored for players who crave 24/7 entertainment. “Wagering needs to move at the speed of culture,” said Karl Flores, founder of Totem. “We built Totem to integrate betting, content and engagement in ways that traditional platforms never could. Traditional wagering platforms move too slow for the next generation. By partnering with Kirgo, we’re aiming to change that for the bettor’s benefit.” Kirgo will be able to offer an elevated operator platform that blends influencer-driven content, high-energy gameplay and a seamless wagering experience with Totem as the backbone for its gaming ecosystem. This partnership will enable Kirgo to continue to push boundaries in the entertainment betting space. “Kirgo has always been about challenging the norms of entertainment and gaming,” said Kevin Williams, CEO of Kirgo. “Totem is setting the foundation for a new category in iGaming. The platform revolutionizes engagement for the fan of live streaming and sports. For Kirgo, it's a limitless sand box. Kirgo is partnering with fellow disrupters at Totem to continue our mission to gamify everything. SLAPS, Back Bet, and their AI-driven streaming products are game changers, and we’re incredibly excited to see how these innovations shape the future of the industry.” About Totem Totem is a next-generation platform that creates unique and engaging betting experiences for communities, influencers and brands. With offerings including a full-stack sportsbook, casino platform and customizable prediction markets, Totem is flexible to what's best for its customer’s audience while redefining the future of betting and entertainment. Its AI-powered technology turns any moment—sports, events or content—into a bettable experience, keeping users engaged and entertained. Contact Details Digital Sports by Hot Paper Lantern Sterling Randle srandle@hotpaperlantern.com Company Website https://totempowered.com/

May 05, 2025 09:11 AM Eastern Daylight Time

Comcast to Bring Reliable, Symmetrical Internet to Prior Lake, Savage, Victoria, and Waconia

Comcast Twin Cities

Comcast plans to connect more than 30,000 new homes and businesses in four new Minnesota communities to reliable, high-speed, symmetrical Internet by expanding its next-generation network in the region. This expansion will enhance digital infrastructure, promote economic growth, and position residents and local businesses for success in an increasingly digital world. The network expansion in Prior Lake, Savage, Victoria, and Waconia will bring Internet, mobile, entertainment, and security services from Xfinity and Comcast Business to residents and businesses for the first time. The multi-million dollar-project boosts the company’s total investment in Minnesota’s technology and infrastructure to more than $525 million over the past three years. "Comcast is excited to bring our next-generation network to these four communities—ultimately delivering for residents and businesses the best converged network experience in the industry,” said Kalyn Hove, regional senior vice president for Comcast’s Midwest Region. “As the need for connectivity continues to grow, Comcast remains focused on delivering the best WiFi experience across its entire Twin Cities network, with continuous upgrades made to enhance how our customers stay connected—whether on a laptop, iPad, or mobile phone, whether at home or on the go, Comcast will be at the forefront, delivering an unparalleled experience with lightning-fast, symmetrical speeds on a reliable and seamless network.” A Network You Can Trust to be Reliable, Fast and Secure Comcast’s state-of-the-art network is built to enable residents and businesses to thrive in today’s constantly connected world. These four cities join the 64 million homes and businesses across the country to have access to a network that is trusted by essential community organizations like hospitals, schools, transportation systems and first responders, and federal agencies like the Department of Defense and FEMA. It delivers multi-gigabit Internet speeds, 99.9 percent reliability and security built in from the ground up to keep customers safe from cyber threats. Introducing Xfinity for Consumers Comcast’s residential services are marketed under the Xfinity brand, and consumers in these cities will be able to take advantage of Xfinity’s full suite of products, including Internet, video, mobile, voice and home security. With multi-gigabit Internet speeds, powerful WiFi that reaches every corner of the home, and super-responsive connections with low lag available with its plan, customers have a great experience using their connected devices to stream their favorite sports and entertainment content, video chat with coworkers and friends, learn from home or simply surf the web. Comcast Business to Power Local Workforce For local businesses, Comcast Business offers a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of all sizes achieve their business goals. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator in flexible, scalable options as well as one of the fastest-growing providers of Ethernet services. What it Means for the Local Community Comcast’s commitment to communities goes beyond building the network and aims to increase economic mobility for the local community and its residents. That’s why Comcast created Internet Essentials, a broadband adoption program that offers eligible households low-cost, high-speed Internet and affordable computers. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Comcast Jill Hornbacher +1 651-425-1695 Jill_Hornbacher@comcast.com Company Website https://midwest.comcast.com/

April 22, 2025 07:00 AM Central Daylight Time

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Viral DeFi Memecoin Cutoshi (CUTO) Continues Ecosystem Developments, With Launch of Cutoshi Wallet Website

Cutoshi

The MemeFi token Cutoshi (CUTO) continues to dominate with its blend of meme culture and real DeFi tools and has now launched its Cutoshi Wallet website. The team has made a large advancement. DeFi has become less complicated and more fun according to their goal since its inception. A Fresh Take on DeFi The platform stands out due to its unique capability of merging humor with operational functions. With their wallet launch, they now provide more ease for everyone across the board - from newcomers to seasoned users. The team expressed their goal to create a simple, useful system which both beginners and professionals could use. The new wallet enables users to manage their assets through a straightforward interface that functions for new users and experienced users alike. What You’ll Find in the Cutoshi Wallet You Hold the Keys It’s non-custodial. Your crypto possession remains under your control rather than a centralized entity. Works Across Chains The wallet connects with over 20 blockchains, so moving your tokens between networks won’t be a pain. No Extra Tools Needed Buying and staking? It’s all right there. No need to jump between different apps. More Utility for $CUTO The wallet will have exclusive features available only to users who hold $CUTO. The increased demand for the token will rise as more users join the platform because of this requirement. Strengthening the Cutoshi Ecosystem This wallet is part of a bigger plan. The Cutoshi project continues to develop an ecosystem that combines memes with real utility by working on the Cutoshi Wallet and Cutoshi Swap platform alongside other tools. According to the team, their mission extends beyond riding the popularity of memes. We are creating a system that people can utilize in their quest for financial freedom. Users can register for future notifications about the upcoming swap platform, which will launch shortly. About Cutoshi (CUTO) The Cutoshi MemeFi project delivers user-friendly decentralized finance tools that users can have fun with. Its multi-chain support alongside staking features and token swaps makes cryptocurrency easier to understand and usable for everyone. Want to Dive In? Visit the Swap Platform and Join the Waitlist: Cutoshiwallet.com Main Site: Cutoshi.com Twitter (X): @CutoshiToken Telegram: t.me/cutoshi Media or Partnership Inquiries? 📩 hello@cutoshi.com Cutoshi is a revolutionary meme coin inspired by the Chinese Lucky Cat and Satoshi Nakamoto’s teachings. It’s based on decentralization, privacy, and monetary freedom, embodying the blockchain's original purpose and ethos. Cutoshi has a vision - to introduce more people to cryptocurrencies and bring financial freedom to all who want it. This article is for general info only and isn’t meant as financial advice. Crypto is risky. Always do your own research or talk to a financial advisor before investing. Contact Details Cutoshi Camila support@cutoshi.com Company Website https://cutoshi.com/

April 16, 2025 02:25 PM Eastern Daylight Time

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Trending MemeFi Token Cutoshi (CUTO) Announces New Development, As Cutoshi Swap Website Goes Live

Cutoshi

Cutoshi (CUTO), one of the standout tokens in the MemeFi space, just hit a big milestone — the launch of its new platform, Cutoshi Swap. It’s designed to make trading crypto easier and more private by letting users swap tokens without having to connect a wallet. A Fresh Move for MemeFi Cutoshi has always mixed fun meme culture with real DeFi tools, which helped it grow a strong community. Now with Cutoshi Swap, it’s raising the bar again — offering a new way to trade across chains without the usual friction of wallet connections. The team behind the project said the platform is built to fix problems regular users face. Their words? “We’ve made something simple, with privacy in mind — multi-chain support, no wallet connect needed.” Why Cutoshi Swap Stands Out No Wallet Connection Needed You don’t need to connect your wallet to start swapping — this gives users more control and keeps things private. Supports Multiple Chains The platform isn’t stuck to just one chain. You can move your assets across different blockchains with ease. Very Few Restrictions They’re sticking to decentralization at its core — there’s no long list of banned tokens. That means more coins are usable here. Built for All Levels Whether you’re new to crypto or a DeFi pro, the interface is clean and easy to use. Part of a Bigger Plan This isn’t just a one-off feature. Cutoshi is building an ecosystem. Cutoshi Swap joins a growing list of tools under its belt, all built around transparency, community input, and pushing crypto forward — while keeping that meme vibe alive. One of the team members put it like this: “We think DeFi works best when users don’t have to jump through hoops. It should be simple, direct, and totally yours.” What is Cutoshi (CUTO)? Cutoshi is a MemeFi token — fun on the outside, serious on the inside. It blends meme culture with real utility, offering features like cross-chain transactions, non-custodial trading, and a reward system for its community. Its presale has already attracted people looking to join something that’s equal parts hype and value. Want to Dive In? Visit the Swap Platform and Join the Waitlist: CutoshiSwap.com Main Site: Cutoshi.com Twitter (X): @CutoshiToken Telegram: t.me/cutoshi For press or partnerships: 📧 hello@cutoshi.com Cutoshi is a revolutionary meme coin inspired by the Chinese Lucky Cat and Satoshi Nakamoto’s teachings. It’s founded on the principles of decentralization, privacy, and monetary freedom, embodying the blockchain's original purpose and ethos. Cutoshi has a vision - to introduce more people to cryptocurrencies and bring financial freedom to all who want it. This article is for general info only and isn’t meant as financial advice. Crypto is risky. Always do your own research or talk to a financial advisor before investing. Contact Details Cutoshi Camila Perez support@cutoshi.com Company Website https://cutoshi.com/

April 16, 2025 02:09 PM Eastern Daylight Time

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Former ESPN NBA Insider Adrian Wojnarowski Joins Players Health’s NIL Advisory Board, Begins Brand Ambassadorship

Players Health

Players Health, the leading provider of athlete safety and insurance solutions, today announced the appointment of St. Bonaventure men’s basketball general manager and former ESPN NBA Insider Adrian “Woj” Wojnarowski to its NIL Advisory Board and as a brand ambassador. The partnership formally began on Friday, April 4, when Woj appeared on behalf of Players Health at the NCAA Men’s Final Four in San Antonio, Texas. Widely regarded as one of the most respected names in sports media, Woj joins the Players Health NIL Advisory Board after retiring from his award-winning role at ESPN, where he spent years breaking NBA news and guiding coverage across the network’s platforms. Now, as the general manager for St. Bonaventure men’s basketball, he oversees a broad range of responsibilities, including name, image, and likeness opportunities, transfer portal management, and alumni relations. “St. Bonaventure has given me opportunity to utilize three decades of relationships to create the greatest possible impact on the next generation of athletes,” said Wojnarowski. “Joining Players Health allows me to widen that circle even further, especially now, when NIL has opened remarkable doors. We want to ensure that while these athletes seize their opportunities, they do so with the safety and support they deserve.” Wojnarowski will join fellow industry leaders on the Players Health NIL Board of Advisors to drive strategic initiatives, engage in educational panels, and advance the Players Health mission at industry events. “Woj revolutionized sports journalism with his approach to reporting and relationships, and now he is bringing that same forward-thinking mindset to our team as one of the first GMs in college athletics,” said Tyrre Burks, Founder & CEO of Players Health. “NIL has fundamentally transformed the collegiate landscape, and there is no one better equipped to help us navigate this new era. His insights will be invaluable to our success as we work to develop solutions that keep athletes safe, supported, and empowered at every stage of their athletic career.” Players Health and Wojnarowski traveled to San Antonio for the NCAA Men’s Final Four, where Wojnarowski took part in a panel discussion on the evolution of the general manager role in collegiate athletics. The panel was held on Friday, April 4 at the Boggess Center during the Global NIL Conference hosted by Silver Waves Media. The announcement comes just three months after Players Health closed a $60 million Series C funding round to accelerate the expansion of their innovative athlete safety and insurance solutions across youth, recreational, collegiate, and professional sports. To learn more, visit: https://www.playershealth.com/ Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Hot Paper Lantern playershealth@hotpaperlantern.com Company Website https://www.playershealth.com

April 09, 2025 09:00 AM Eastern Daylight Time

Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

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