News Hub | News Direct

Consumer

Baby/Maternity Children Family LGBT Men Religion Teens Women
Article thumbnail News Release

AI Unpacks Generational Stereotypes, Highlighting Key Differences, but Beer Bridges the Gap

AIport

What happens when you ask generative AI models to depict Baby Boomers, Gen X, Millennials, and Gen Z? You might expect tech-challenged Boomers and avocado-loving Millennials. But what you get is far more interesting and in some cases, unexpected. A joint research project conducted by AIport and Turing Post last month analyzed over 1200 AI-generated images across four different models—Stable Diffusion, Midjourney, YandexART, and ERNIE-ViLG. The findings have revealed both familiar stereotypes and surprising quirks about how AI perceives these generations. Sad Boomers, Happy Zoomers? Contrary to the carefree Boomer stereotype, AI models like Midjourney depict Baby Boomers as introspective, or even somber, often bundled up and gazing wistfully into the distance—a reflection, perhaps, of their disillusionment with the unfulfilled ideals of the 1960s cultural revolution. However, the ERNIE-ViLG model, likely trained on datasets with a more collectivist cultural slant, shows 93% of Boomers smiling. This fascinating contrast underscores the cultural differences embedded in different AI models. Meanwhile, Gen Z’s images are vibrant and diverse, reflecting their reputation as a generation that embraces individuality, inclusivity, and self-expression. The AI-generated images depict Zoomers in colorful, highly detailed scenarios, making them the most visually distinct generation in the study. Generations Through the AI Lens The research explored how generations are portrayed in five key aspects of life: identity, relationships, work, lifestyle, and consumer habits. The AI models revealed consistent patterns and stereotypes; for example, males predominated in the depictions of Boomers and Gen Xers across all four models, while many images of Millennials and Zoomers showed greater diversity and more female representation. Surprisingly, Gen X appears to be the least well-understood generation by AI, characterized by fewer defining features compared to all other generations, likely due to the limited amount of training data available. The one stereotypical Gen X leitmotif that AI consistently identifies is their fondness for flannel shirts—an unmistakable symbol of the 1990s grunge scene worn by Gen Xers who were rebellious teenagers and young adults during that era. As for one (un)expected commonality… It’s beer. Whether they’re Millennials job-hopping or Boomers reminiscing about the good old days, AI consistently showed beer in 34% of the produced images across all generations. Prompt Engineering and AI Insights The prompts for this research were carefully crafted to avoid bias, using neutral phrases like "A Millennial at work" or "A Boomer relaxing." The results offer a telling look at how generative AI models mirror societal stereotypes, often shaped by the data they're trained on. These findings open the door to deeper discussions on how AI reflects, and sometimes distorts, cultural narratives. "Whether we think we can learn about generations from these images depends upon how confident we feel that the training data that went in is an accurate image of the self identity of a group,” explains Senior Engineer and Sociologist Stephanie Kirmer, who analyzed the findings. “For the younger sets, I don’t think we can know how much of it is media representation created by people outside the group versus how much is selfie-style personal expression. Some of what we’re getting, especially for the older groups who don’t contribute as much self-generated visual media online, is perceptions of that group from advertising and media, which we know has inherent flaws." About the Study The study examined the outputs of four globally recognized generative AI models, each with distinct aesthetic and cultural nuances, providing a comprehensive look at how each generation is portrayed visually. The selected models included Stable Diffusion, Midjourney, YandexART, and ERNIE-ViLG, offering diverse perspectives from different regions across the globe. Conclusion Whether confirming or contradicting societal stereotypes, AI-generated images provide a fascinating snapshot of how technology interprets generational differences. The fact that beer remains a unifying theme across all four models shows that, no matter our age, some things—like enjoying a cold one—transcend generational divides. To learn more about the project, visit https://www.aigenerations.tech/. Hero images for the media: Google Drive Link About AIport AIport is an emerging community of AI/ML enthusiasts and practitioners with a goal of providing a truly global view of the AI/ML/DS landscape. https://www.blog.aiport.tech/ About Turing Post Turing Post is everything you need to make smarter decisions about AI. https://www.turingpost.com/ Contact Details Nick Leighton nick.leighton@nettresultsllc.com Company Website https://www.aigenerations.tech/

September 23, 2024 10:00 AM Eastern Daylight Time

Article thumbnail News Release

Mothers' Milk Bank California Welcomes New Board Members

The Mothers' Milk Bank

Mothers' Milk Bank California (MMBCA) today announced the appointment of three community leaders to its Board of Directors. These new members bring a diverse range of expertise and a shared passion for supporting vulnerable infants, further bolstering MMBCA's mission to provide life-saving donor human milk to those in need. Their leadership will play a critical role in advancing our efforts to ensure every baby has access to the vital nutrition they require. "Our new board members bring invaluable experience and a deep commitment to our mission. Their diverse backgrounds and shared dedication to supporting vulnerable infants will strengthen our efforts to provide life-saving donor human milk to those who need it most. We are excited to welcome them to the MMBCA family as we continue to work towards ensuring every baby has access to the vital nutrition they need,” Katie Anderson, Board Chair, Mothers' Milk Bank California Kristin is Senior Director of Development and Communications at the National Fragile X Foundation, a patient advocacy organization that supports families living with Fragile X, a group of conditions associated with alterations of the FMR1 gene on the X chromosome. She has over 20 years of experience in fundraising and non-profit management, event planning, and board and volunteer development. She earned a BA in Economics from UC Berkeley and a MA in Public Administration from the Middlebury Institute of International Studies. Peter Bailinson is a SF-based entrepreneur. He's worked at a variety of social impact organizations over his career, most recently as Director of Strategy and Business Operations at Atticus, a public interest law firm. Previously he was an Engagement Manager at McKinsey & Company and managed their global LGBTQ+ initiatives. He graduated with an MBA from Stanford University’s Graduate School of Business and a BA from Columbia University. He's passionate about making it easier for Americans to start and grow families and has conducted extensive research on human milk sharing. Lauren Morgan is a nonprofit professional currently in Program Operations at the Energy Foundation. She began her involvement with Mothers’ Milk Bank California as a donor, giving hundreds of ounces of breast milk. Passionate about scaling nonprofits, Lauren previously led fundraising at GRID Alternatives and managed youth programs at Planet Granite. She also served in AmeriCorps, developing a community garden program in Boston Public Schools. Lauren holds degrees in Religious Studies and Environmental Studies from Brown University and serves on the board of Weekend Adventures. For more information about Mothers' Milk Bank California and our new board members, please visit MothersMilk.org or contact Jennifer Benito at jbenito@MothersMilk.org About Mothers' Milk Bank California Founded 50 years ago, Mothers’ Milk Bank California is a leading nonprofit dedicated to providing screened, donated human milk to babies in need. As a founding member of the Human Milk Banking Association of North America (HMBANA), it helped set standards for nonprofit milk banks across North America. The organization collects, pasteurizes, and distributes safe human milk to hospitals and families, ensuring essential nutrition for infants. Committed to improving lives, Mothers’ Milk Bank California supports families and advances neonatal care. More information at MothersMilk.org ### Founded 50 years ago, Mothers' Milk Bank California is a leading nonprofit dedicated to providing screened, donated human milk to babies in need. As a founding member of the Human Milk Banking Association of North America (HMBANA), it helped set standards for nonprofit milk banks across North America. The organization collects, pasteurizes, and distributes safe human milk to hospitals and families, ensuring essential nutrition for infants. Committed to improving lives, Mothers' Milk Bank California supports families and advances neonatal care. Contact Details Jennifer Benito-Kowalski +1 408-831-7276 jbenito@mothersmilk.org Company Website https://camilkbank.org/

September 18, 2024 06:00 AM Eastern Daylight Time

Article thumbnail News Release

Flash Transforms Parking at Denver International Airport

Flash

Flash, the leading end-to-end parking technology platform, announced today it has completed an overhaul of public and employee parking at Denver International Airport (DEN) through a contract the City and County of Denver awarded in August 2024. In just 22 days, Flash deployed its platform across the airport’s nine public and employee parking garages and lots, bringing a state-of-the-art parking experience to DEN’s 40,000 employees and the 77.8 million passengers they serve annually. "Flash’s commitment to DEN has been tremendous and we look forward to a bright future that provides innovative solutions to improve the customer experience," said Mark Nagel, Senior Vice President of Parking and Commercial Transportation, Denver International Airport. In its first few weeks of deployment, DEN reports improved traffic flow and reduced wait times for vehicles entering and exiting the airport’s parking facilities. DEN’s deployment of Flash’s platform spans 144 lanes and features 137 kiosks, 97 license plate recognition (LPR) lanes, and 49 automatic vehicle identification (AVI) lanes. With the new AVI lanes, employees can enter and exit automatically in seconds via vehicle-mounted passes that require no interaction with their phones or kiosks. “DEN is the sixth busiest airport in the world and sees millions of parking transactions each year, requiring the highest service level,” said Flash CEO Dan Sharplin. “Our technology breadth and industry-leading scale, plus our maniacal focus on the driver experience, made us confident we could support DEN’s traffic volumes and service levels while getting passengers and employees through parking transactions quickly, and it’s hugely gratifying to see it live.” DEN also benefits from the Flash platform’s design as an enhanced cloud-based parking solution. In the event of an internet, payment processor, network or cloud disruption, the platform maintains continuous operations and critical payment processing capabilities so the airport’s parking facilities stay up and running. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations—connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress. The solution has arrived.. Visit www.flashparking.com to learn more. Contact Details Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

September 12, 2024 09:00 AM Central Daylight Time

Article thumbnail News Release

Leading Beauty Retailer Credo Beauty Debuts Private Label Skincare Line: Credo Skincare

Credo Beauty

Credo, the specialty clean beauty retail pioneer, is proud to announce the launch of its own eponymous skincare line, Credo Skincare. The specialty retailer has raised the bar introducing a benefit-driven collection of skincare products focused on the #1 skin concern gathered from clients – hydration – while continuing to challenge and elevate standards for clean and sustainable products and packaging. A cohesive easy to navigate cleanser and moisturizer system meets wanted gold standards. A decade ago, Credo disrupted an underregulated industry as a catalyst for positive change spurring a tidal wave of conscientious product and packaging innovation. Now after accruing 10 years of customer feedback, experience, and data Credo Skincare was developed according to what they found matters most. Ultimately hydration was the stand-out concern for clients. And through in-depth analysis, Credo determined the top ingredient and search terms according to what customers want from their products to deliver that and more. Through their access to the best in business partners, they created results-driven formulas packed with clinically proven actives and sustainably- minded packaging - every aspect of Credo Skincare is transparent and powerfully effective. Credo Skincare’s first collection is comprised of two cleansers ($44 each) and four moisturizers ($64 each) that service skin conditions surrounding primary concerns - dry skin, sensitivity and redness, dullness, and aging - by nourishing the skin and protecting its microbiome through today’s most powerful active combinations. Their formulations are based on key ingredient search terms and skincare concerns. As well, each product contains the transformative power of upcycled vetiver root extract, ethically harvested by a local cooperative in Haiti. Vetiver root is an antioxidant-loaded, potent wonder grass that supports the protection of the skin’s barrier for a vibrant skin tone and a nourished complexion while improving skin texture and reducing the appearance of pores and wrinkles. Credo Skincare’s goals are to provide an easy two step, effective regimen for healthy, hydrated skin that makes customers look and feel their best. Clinicals have proven 27% improvement in hydration after 24 hours, 31% improvement in hydration instantly, and an improvement in the skin barrier function instantly and after 24 hours. ● Deep Thirst Hydrating Cleanser ($44): A transformative formula to deeply cleanse while retaining moisture. ● True Timeout Calming Cleanser ($44): Designed to soothe and calm sensitive skin. ● Deep Thirst Hydrating Moisturizer ($64): Provides intense hydration with lasting effects. ● True Timeout Calming Moisturizer ($64): Helps alleviate sensitivity and redness. ● Radiance Rising Brightening Moisturizer ($64): Brightens dull skin and enhances radiance. ● Rewinder Anti-Aging Moisturizer ($64): Reduces the appearance of wrinkles and fine lines. Beyond that as a retailer, Credo Beauty continues to drive the packaging and social standards that are the hallmarks of tomorrow. Every pump and cap in the Credo Skincare collection is comprised of a first-of-its kind PCR resin, including beauty waste packaging collected in Credo Beauty stores nationwide through Pact Collective, the non-profit Credo Beauty co-founded to divert beauty packaging from landfills. ● The Credo pump was created with Pact’s NewMatter material, a mixture of hard-to-recycle material or landfill and ocean-bound plastic. ● The first run of NewMatter pumps eliminated the need for 500 kg of virgin plastic (500 kg of recycled plastic used is equivalent to 11 cubic meters of landfill space or ~2,900 gallons of space!) ​ ● Every 38 pumps eliminate one pound of material going to the landfill or ocean.​ “The benefit of listening to 10 years of customers' desires and skin concerns compelled us to create this line. Years of data drove the ingredient compositions of these products so that we could exceed our customers’ expectations for efficacy. Our Credo Clean Standard is already rigorous and difficult to attain but we wanted to challenge ourselves with how our own brand could take clean innovation to new heights from full disclosure of fragrance ingredients and packaging innovation to exceeding the minimum requirements to check certain boxes, Credo Skincare raises the bar on what is possible and what can become the future baseline,” says Co-Founder and CEO Annie Jackson. Availability: Credo Skincare will be available for purchase starting September 12, 2024, at all Credo brick and mortar store locations and on www.credobeauty.com. Media Contact: press@credobeauty.com About Credo Beauty: Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 120 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals and LolaVie. Having built the strictest and lengthy guidelines, “The Credo Clean Standard™”, customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. Credo Beauty is backed by Next World Evergreen, a San Francisco-based private equity firm that invests in conscious consumer brands across sectors like clean beauty, personal care, health and wellness, sustainable lifestyle, and better-for-you food and beverage. Visit https://www.nextworldevergreen.com/ About Pact Collective: With an industry that generates over 120 billion packages every year, most ending up in landfill – they’re often too small, too flexible, or made of too many materials to be traditionally recycled. All those tiny cosmetic contraptions? They’re headed for the trash. Pact is a nonprofit collective uniting the beauty industry to take responsibility for our packaging waste and work collaboratively toward circular packaging solutions. Visit https://www.pactcollective.org/ Contact Details Amanda Smeal +1 844-692-7336 press@credobeauty.com

September 12, 2024 08:04 AM Eastern Daylight Time

Image
Article thumbnail News Release

CollisionRight Reaches 100 Collision Repair Shops

CollisionRight

CollisionRight LLC, a leading regional multi-shop collision repair operator, today announced the acquisition of its 100th shop. The milestone was reached within four years of the company’s founding, culminating in the rapid implementation of its initial market-entry campaign and setting the stage for an equally aggressive growth strategy that aims to increase CollisionRight’s footprint threefold over a five-year span. CollisionRight has reached its 100th-location milestone through the three-shop acquisition of Tripp’s Collision in Michigan. As with each of CollisionRight’s 41 acquisitions to date, Tripp’s will continue to do business under its market-leading local brand while benefiting from the support and efficiency of a unified, large-scale organization. All of CollisionRight’s locations are corporate-owned and run under a common operating system of management, technology, back-office support, and partnerships with insurance carriers and vendors. “Acquiring our 100th store in just a few years is a testament to the hard work and dedication of our remarkable team. It underscores the value that embracing the history of established and trusted collision repair brands can bring,” said Rich Harrison, CEO of CollisionRight. “Driven by our mission to provide exceptional customer service and create the best possible place to work, our team will continue to pursue rapid growth into the coming years.” Having reached the 100-shop milestone, CollisionRight intends to both increase its presence within the 10 states it currently serves and expand its footprint into numerous additional markets. Through strategic acquisitions of local market leaders like Tripp’s—as well as organic growth via insurance-carrier relationships, supply chain optimization, and calibration services—CollisionRight expects to triple its revenue within the next five years. About CollisionRight Headquartered in Columbus, Ohio, CollisionRight provides state-of-the-art collision repair services at 100 corporate-owned locations across 10 states: Illinois, Indiana, Kentucky, Maryland, Michigan, Ohio, Pennsylvania, Tennessee, West Virginia, and Wisconsin. Their team of more than 1,500 collision repair professionals puts more than 90,000 vehicles back on the road each year with a single priority in mind: Getting you back to GO. Every location operates under an established brand that has earned the trust of its local community through decades of prioritizing complete customer satisfaction and convenience. For more information about CollisionRight, or to contact your neighborhood collision repair shop, please visit www.CollisionRight.com. Note to the editor: the company logo, a high-resolution headshot of Rich Harrison, and a copy of the map illustrating CollisionRight’s geographical presence can be found at this link. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website http://www.collisionright.com/

September 11, 2024 10:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Flash Secures $85 Million to Back Special Purpose Vehicle to Propel Growth and Provide Flexible Payment Options

Flash

Flash, the industry-leading end-to-end parking technology platform, today announced that it has closed on $85 million in debt financing for a newly formed special purpose vehicle (“SPV”) to accelerate platform adoption and offer Flash clients an expanded range of flexible payment options. The debt capital, which can be increased up to $100 million, was provided by Vantage Infrastructure (“Vantage”), a leading independent specialist infrastructure credit fund. “Asset owners and operators have a myriad of budgetary and deployment preferences – the payment options we can now extend through the SPV will allow customers to join the Flash platform on terms that work best for them," said Chris Donus, President of Flash. “Innovation in payment options is as critical as platform innovation in pursuit of our vision for the parking industry’s transformation in light of the scale and momentum we're on pace to achieve." Flash’s payment options allow clients to select amongst flexible monthly payment plans that suit their budgets, regardless of scale, asset type, or configuration. This includes EV charging infrastructure and other advanced parking technologies offered by Flash. Flash anticipates extending the SPV structure and partnership with Vantage in future financings. ”We’re pleased to support Flash with a tailored financing solution that enables their team to continue to meet and exceed their clients’ need for better transport related infrastructure,” said Nick Cleary, Senior Partner at Vantage. “This is a great example of the opportunity to upgrade and transform proven traditional infrastructure that saves time and costs for drivers and help build out the EV charging network.” Evercore acted as Flash’s exclusive financial advisor, and Cadwalader, Wickersham & Taft LLP provided legal counsel to Flash. Steptoe LLP acted as counsel to Vantage. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. About Vantage Infrastructure Vantage Infrastructure is an independent infrastructure specialist manager committed to delivering sustainable investment solutions with an equity and debt infrastructure investment portfolio of over US $4 billion invested in infrastructure assets across Europe, North America, and Australia on behalf of global clients. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

September 09, 2024 09:00 AM Central Daylight Time

Article thumbnail News Release

VOESH New York Launches New 28 oz. Vegan Hand & Body Crème Collection

VOESH New York

VOESH New York is debuting a new 28 oz. Vegan Hand & Body Crème Collection, created to provide salon clients with a luxurious and healthier hydration experience. These larger bottles offer the same high-quality, vegan-friendly ingredients that have established VOESH as a leader in the body care industry. “We’re thrilled about the addition of these generously sized lotions to VOESH’s product line,” said Tom Harrison, Principal of Coleman Harrison. “VOESH consistently outshines the competition with expert formulas. This new size will undoubtedly enhance manicure and pedicure services, delivering superior results for both clients and technicians.” “As a bonus, technicians can pair these lotions with VOESH’s best-selling Pedi in a Box products,” added Kendall Stone, Principal of Jay Stone Sales. Enriched with 94+% natural-origin ingredients, VOESH’s 28 oz. crèmes are formulated with organic virgin olive oil and natural extracts. They are infused with 100% vegan, clean, and certified organic components and are free from parabens, phthalates, gluten, mineral oil, and more than 1,680 other potentially harmful substances. The velvety texture provides long-lasting moisture and a radiant glow without a greasy feel. These larger bottles not only provide a superior experience but also ensure lasting hydration and value. “Our lotions have always been a best-seller, so we’ve brought them back in a more convenient size for salons,” said Joseph Choi, Co-Founder of VOESH New York. “Salon owners have been asking for our popular massage butter in a bottle, and we’re ecstatic to fulfill this request.” The new collection is available in five delightful scents: Olive Sensation, Lavender Relieve, Vitamin Recharge, Jasmine Soothe, and Green Tea Detox. Each scent is made with premium, IFRA-certified fragrances that pair perfectly with VOESH’s best-selling Pedi in a Box Deluxe 4 Step pedicure kits. This allows for a cohesive pampering experience that caters to clients’ preferences. With a transparent ingredient list, dermatologist testing, and U.S. FDA registration, VOESH’s new 28 oz. Vegan Hand & Body Crèmes are the best addition to guarantee clients and technicians feel good about what goes on their skin. For more information about VOESH’s new 28 oz. Vegan Hand & Body Crèmes, please visit voeshpro.com. About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

September 06, 2024 08:00 AM Eastern Daylight Time

Article thumbnail News Release

Australia’s Beauty Innovators Shine at Cosmoprof North America 2024: Melbourne Debuts with Trailblazing Pavilion

Global Victoria

The inaugural Melbourne Australia Beauty Pavilion made a powerful debut at Cosmoprof North America 2024, held from July 21-24 at the Mandalay Bay Convention Center. Showcasing six trendsetting Australian companies, the pavilion underscored Australia’s commitment to innovation, sustainability, and global beauty standards. Victoria is home to many of the best-known brand names with more than one third of all Australian beauty and makeup exports originating from this dynamic region. Global Victoria, is the driving force behind this initiative, having boosted the position of countless Australian companies in key markets around the world. “Victorian brands are strategically aligned with the growing demand from North American consumers. Our brands prioritize organic, natural, and ethically produced beauty products. They focus on ingredient transparency and sustainability, values that resonate strongly and meet consumer expectations”, said Mildred Ruiz, US Trade Manager for Consumer Goods in Global Victoria’s New York office. “Our hands-on approach enables us to connect our brands with every distribution channel. We support the participation of our brands in events like Cosmoprof.” Global Victoria's strategy is to identify partners and opportunities that connect Australian companies with relevant buyers, ensuring that Australia's innovative products reach global consumers. With a footprint of 23 offices around the world, Global Victoria is well placed to support Victorian brands grow their international presence. Featured in the pavilion were Muk Professional Haircare, Australian Glow, Booby Tape, BYS Cosmetics, Botany Essentials, and Etoile Collective—companies selected for their market-ready capabilities and proven success in scaling international distribution. These brands represent the forefront of Australia’s beauty industry, with products emphasizing clean beauty, the use of indigenous plants, and a deep commitment to sustainability. “Buyers from leading retailers such as Target, Urban Outfitters, CO Bigelow, Shoppers Drug Mart, Well.ca, and Salon Centric were notably impressed by the unique offerings from our pavilion,” said Elizabeth Moffat, Trade Manager Consumer Goods at Global Victoria. The enthusiastic reception at Cosmoprof North America is a testament to the global appeal of Australian beauty innovation, and we anticipate seeing these products on retail shelves across the U.S. very soon.” The Melbourne Australia Beauty Pavilion was expertly hosted and managed by Access Beauty Insiders, a leading boutique agency for marketing and events with a focus on elevating beauty brands in international markets. As Australia’s beauty industry continues to make waves globally, the success of the Melbourne Australia Beauty Pavilion at Cosmoprof North America 2024 marks a significant milestone. This debut has not only showcased the country’s innovative spirit but also paved the way for Australian beauty products to reach a broader audience of consumers eager for high-quality, sustainable beauty solutions. --- For more information about Melbourne Australia Beauty, contact Mildred Ruiz Leal at mildred.ruizleal@global.vic.gov.au. --- About Global Victoria, Australia: Global Victoria empowers Australian beauty businesses to transform global aspirations into reality. As the trade facilitation agency of the State Government of Victoria, they open doors to international markets, providing the expertise and resources necessary for Australian brands to thrive worldwide. [Learn more about Global Victoria by clicking here ] About Access Beauty Insiders: Founded by Daniela Ciocan, an award-winning beauty and exhibition marketing executive and leading voice in the cosmetics industry, Access Beauty Insiders offers strategic marketing services that amplify brand presence and foster market expansion. [Discover Access Beauty Insiders ] Contact Details Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au

August 28, 2024 08:00 AM Eastern Daylight Time

Article thumbnail News Release

How Seniors Can Benefit from Flip Phones

Spark Metro

In a world increasingly dominated by smartphones and constant connectivity, the simplicity of flip phones remains a compelling choice, particularly for seniors. While modern smartphones offer a multitude of features, their complexity can often be overwhelming for those who prioritize ease of use and straightforward functionality. For seniors, the balance between staying connected and maintaining simplicity is crucial, making flip phones an ideal solution. This article explores the many advantages of flip phones for seniors, highlighting how these devices offer a perfect blend of traditional simplicity and modern technology. The Appeal of Simplicity One of the most significant advantages of flip phones for seniors is their simplicity. Unlike smartphones, which require navigating complex menus and apps, flip phones offer a more straightforward interface. The act of flipping open the phone to answer a call and closing it to hang up is intuitive and familiar, providing a sense of nostalgia and comfort to many users. This simplicity reduces the learning curve, allowing seniors to use their phones confidently without needing extensive technical knowledge. Moreover, the tactile buttons on flip phones are often larger and more spaced out than those on smartphones, making them easier to press. This is particularly important for seniors who may struggle with dexterity or have vision impairments. The physical feedback of pressing a button, as opposed to the touchscreens of smartphones, adds to the ease of use, ensuring that seniors can make calls and send texts with minimal frustration. Enhanced Security and Privacy Another key advantage of flip phones for seniors is the enhanced security and privacy they offer. Smartphones are often vulnerable to various security threats, from phishing scams to malware, due to their internet connectivity and app usage. In contrast, flip phones have limited internet capabilities, significantly reducing the risk of cyber threats. For seniors who may not be as tech-savvy or aware of online risks, this limitation becomes a protective feature. Furthermore, flip phones typically do not store as much personal information as smartphones, which decreases the potential impact of losing the device. Seniors can feel more secure knowing that their personal data is less likely to be compromised if their phone is misplaced or stolen. This peace of mind is invaluable for those who prioritize security and privacy. Superior Battery Life Battery life is another area where flip phones excel, making them particularly well-suited for seniors. Smartphones are notorious for their relatively short battery life, often requiring daily charging due to their power-hungry apps and features. On the other hand, flip phones are designed with efficiency in mind, and their limited features contribute to significantly longer battery life. For seniors, the ability to go several days without needing to charge their phone is a major advantage. It reduces the hassle of constantly monitoring battery levels and ensures that their phone is always ready for use, particularly in emergencies. This reliability is a crucial factor for seniors who may not want to worry about their phone dying at an inconvenient time. Durability and Robust Design Flip phones are also known for their durability, a feature that is particularly important for seniors. The robust design of flip phones makes them less susceptible to damage from drops and other accidents, which are common concerns for users of all ages. The clamshell design not only protects the screen when the phone is closed but also adds a layer of protection against everyday wear and tear. This durability means that seniors can use their flip phones for extended periods without the need for frequent repairs or replacements. The sturdy construction of flip phones also makes them easier to handle, reducing the likelihood of accidental drops. For seniors, the combination of durability and ease of use ensures that their phone remains a reliable companion in their daily lives. Choosing the Right Flip Phone When selecting a flip phone for a senior, it's essential to consider specific features that cater to their needs. User-friendly features, reliable service, and a robust design are all critical factors to ensure that the phone meets their requirements. For instance, the Consumer Cellular IRIS Flip is an excellent option for seniors, offering a range of features designed with ease of use in mind. The large, easy-to-read display, intuitive navigation, and enhanced sound quality make it particularly suitable for those with vision or hearing impairments. Additionally, the IRIS Flip includes emergency response features, providing an added layer of security for seniors who may need assistance quickly. Its durable design ensures that it can withstand daily use, while the extended battery life means that seniors can rely on their phone to be ready when they need it most. The Importance of Reliable Service In addition to selecting a phone with the right features, it's also crucial to choose a provider that offers reliable service. For seniors, having a dependable network is essential for staying connected with family, friends, and emergency services. When considering a flip phone, ensure that the provider offers strong coverage in your area and has a reputation for excellent customer service. A good provider will also offer flexible plans that cater to the needs of seniors, such as low-cost options for those who primarily use their phone for calls and texts. This flexibility ensures that seniors are not paying for features they do not need, making their phone plan more affordable and tailored to their usage patterns. The Modern Benefits of a Traditional Design While flip phones may seem like a relic of the past, they continue to offer significant advantages in the digital age, especially for seniors. Their simplicity, enhanced security, superior battery life, and durability make them an attractive option for those who value straightforward, reliable communication. In addition to these benefits, modern flip phones have incorporated certain technological advancements that enhance their functionality without compromising their user-friendly design. Features such as voice commands, text-to-speech, and enhanced sound quality have been integrated into many flip phones, providing seniors with the convenience of modern technology while maintaining the simplicity they prefer. Conclusion For seniors, the choice of a mobile phone should prioritize ease of use, reliability, and security. Flip phones, with their intuitive design and practical features, offer a compelling solution that meets these needs. While smartphones dominate the market with their endless apps and features, the straightforward nature of flip phones provides a refreshing alternative, ensuring that seniors can stay connected without the complexity and distractions of more advanced devices. The Consumer Cellular IRIS Flip exemplifies the best of both worlds, combining the simplicity of a flip phone with carefully selected modern features that enhance usability and safety. By choosing the right flip phone, seniors can enjoy the benefits of staying connected while maintaining control over their digital experience. Contact Details Alex +1 302-597-6768 Apexreviews154@gmail.com

August 27, 2024 03:52 AM Eastern Daylight Time

Image
12345 ... 146