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Finding Ferdinand Shatters Sales Projections Following Debut Retail Launch at Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is shattering sales projections just two months into the brand’s retail debut with Credo Beauty. In March 2025, the clean beauty brand launched online on credobeauty.com and rolled out to 14 Credo Beauty stores nationwide. Finding Ferdinand has far exceeded expectations since launching at Credo Beauty. Within just two months of the retail launch, the brand surpassed sales forecasts by an impressive triple digits. Additionally, Finding Ferdinand’s viral black lip balm was one of the top selling products during the Friends of Credo sale. Credo Beauty’s Senior Color Merchant, Meghan Lim, praised the brand as “Best in Class” for its exceptional launch performance at the retailer. “It’s been incredibly exciting to see Finding Ferdinand on shelves at Credo Beauty — a huge milestone for us. We’re absolutely ecstatic about the success so far, and this is just the beginning. Credo Beauty has been such a thoughtful and supportive partner, truly aligned with our values. Together, we’re keeping the momentum going by creating thoughtful in-store events and developing products and colors we know our customers will use and love,” said Nhu Le, Founder of Finding Ferdinand. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. MEDIA CONTACT Hallie Sawyer hsawyer@ogakidigital.com Contact Details Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

May 21, 2025 04:00 PM Eastern Daylight Time

Sea Tow Foundation™ Releases Third Video in the "Sober Skipper™: Why It Matters" Series Featuring Professional Wakeboarder, Thomas Herman

Sea Tow Foundation

The Sea Tow Foundation ™, a nonprofit dedicated to promoting boating safety, has launched the last video in its " Sober Skipper™: Why It Matters " series, featuring professional wakeboarder, Thomas Herman. Released in conjunction with National Safe Boating Week, the new video highlights the critical role of a Sober Skipper in ensuring a safe and enjoyable experience on the water. The video series is part of the Foundation’s ongoing campaign to eliminate accidents and fatalities due to Boating Under the Influence (BUI). The campaign targets men ages 24-50, the group identified by U.S. Coast Guard statistics as most at risk for BUI-related incidents. As a professional athlete, Herman shares why staying sober on the water is essential – for safety and for peak performance. He emphasizes the importance of having a Sober Skipper behind the wheel, ensuring that wakeboarders, water sports enthusiasts and recreational boaters alike can focus on their time on the water without worrying about unnecessary risks. National Safe Boating Week is held the week prior to Memorial Day weekend (May 17-23, 2025) to reach and educate boaters at the start of the summer boating season. This year, the Sea Tow Foundation is amplifying the Sober Skipper message with the launch of the video. "Wakeboarding, like all water sports, requires focus, control and quick decision-making," said Gail R. Kulp, Executive Director of the Sea Tow Foundation. "National Safe Boating Week is the perfect time to remind all boaters and water sports enthusiasts that responsible choices—like designating a Sober Skipper—can prevent tragedies and make every boating experience safer and more enjoyable. Thomas Herman’s message reinforces the importance of making safety a priority on the water." Watch "Sober Skipper: Why It Matters to Thomas Herman" now and join the Sea Tow Foundation in this important mission: https://www.boatingsafety.com/page/Why-It-Matters ABOUT SEA TOW FOUNDATION The Sea Tow Foundation – a 501(c)(3) nonprofit organization – was started in 2007 by Captain Joe Frohnhoefer, founder of Sea Tow Services International, after he witnessed too many preventable accidents and fatalities on the water. Through its flagship programs, which include the Life Jacket Loaner Program, Sober Skipper Campaign, Flare Education and the National Boating Safety Awards, the Sea Tow Foundation strives towards its vision of a world where boaters are safe and responsible. To learn more, visit boatingsafety.com. Contact Details Keaveny Hewitt +1 919-622-5276 khewitt@onwrdupwrd.com Company Website https://www.boatingsafety.com/

May 19, 2025 10:00 AM Eastern Daylight Time

Players Health and MaxU Partner to Power the Next Generation of Mentally Resilient Athletes

Players Health

In a bold move to redefine athlete development, Players Health and MaxU today announced a strategic partnership to bring elite-level mental skills training to youth athletes across North America. Unveiled during Mental Health Awareness Month, this strategic alliance is both timely and purpose-driven. As mental health emerges as a cornerstone of athletic excellence and personal growth, Players Health and MaxU unite around a shared mission: to empower the whole athlete with transformative mindset tools that go beyond the game. Both organizations are anchored in a bold belief—mental health and performance are vital to athlete safety, now and into the future. This partnership integrates MaxU’s groundbreaking mental performance platform directly into the Players Health ecosystem—empowering young athletes with the focus, confidence, and resilience needed to thrive in sports, school, and life. “This is more than a partnership—it’s a movement,” said Dan Greco, Co-Founder of MaxU. “Together, we’re scaling access to proven mental skills training that helps athletes navigate pressure, unlock peak performance, and build habits that last a lifetime.” With a reach spanning teams, schools, and youth organizations, the impact is immediate and scalable—creating a new blueprint for how mental wellness and performance are taught, measured, and mastered in youth sports. “Over the last several years since joining Players Health, I've been focused on creating an environment where every young athlete feels supported in every part of their journey,” said Kyle Lubrano, Chief Athlete Safety Officer of Players Health. “Mental resilience is the foundation for everything else — confidence, physical performance, and long-term success. Partnering with MaxU allows us to deliver real, lasting change for athletes and families everywhere. This allows us to provide kids with the tools to believe in themselves, thrive under pressure, and carry those skills through every stage of life.” Two missions. One movement. Grounded in purpose and fueled by innovation, this alliance between Players Health and MaxU reflects a shared belief: supporting the whole athlete—physically, mentally, and emotionally—is not just the future of youth sports. It’s the standard. Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Jackson Gaskins playershealth@hotpaperlantern.com MaxU Contact MaxU info@maxu.co Company Website https://www.playershealth.com

May 13, 2025 09:00 AM Eastern Daylight Time

Senator Dave Cortese and Mothers’ Milk Bank California Announce Senate Resolution 20 Designating May as First-Ever California Human Milk Donation Month

The Mothers' Milk Bank

Senator Dave Cortese (District 15) and Mothers’ Milk Bank California announce State Resolution 20 to mark the official designation of May as the first-ever California Human Milk Donation Month to underscore the critical role of donor human milk in improving infant health outcomes and highlight the urgent need for increased access to this life-saving resource. A May 1 Senate floor session in Sacramento will announce this landmark resolution authored by Senators Dave Cortese and Senator Aisha Wahab with co-authors Senators Alvarado-Gil, Ashby, Blakespear, Caballero, Gonzalez, Hurtado, Limón, Pérez, Rubio, and Umberg. The designation of May as the first-ever California Human Milk Donation Month coincides with the release of The State of Human Milk Banking in California: a comprehensive report that provides critical insights into milk donation trends and statistics, the growing demand for pasteurized donor human milk (PDHM), and the evolving landscape of infant nutrition in California. With a growing demand for donor milk across the state, this call for additional donors will help meet the growing need for donor breast milk and expand access to human milk’s life-saving benefits for every premature and medically fragile infant that needs it. "Demand for pasteurized donor human milk (PDHM) has increased worldwide, for both medically fragile infants in the NICU and those that still need support after a NICU discharge. Mothers Milk Bank California distributes PDHM to 60% of NICUs in California and elsewhere and has seen a 30% increase in demand for PDHM in the last year. Designating May as the first-ever California Human Milk Donation Month is designed to raise awareness about the life-saving power of donor human milk," said Jennifer Benito-Kowalski, CEO of Mothers’ Milk Bank California. "Every ounce can save a baby’s life. Only 2% of eligible donors in California are donating breast milk and 1 in 11 babies is born preterm and may need this resource. Let’s help ensure everyone knows how to donate this liquid gold.” “All infants should have access to the benefits of breast milk, one of the most cost-effective ways to improve overall public health. The unique properties of breast milk make it incredibly powerful in preventing the onset of serious diseases like Necrotizing Enterocolitis (NEC) which can be deadly to preterm babies," said Senator Dave Cortese. "Donor recruitment is critical. In California, up to 99% of very preterm or very low birthweight babies use PDHM in the NICU. Yet the current donor pool meets under 75% of the increased demand,” said Senator Dave Cortese of District 15. Preterm or premature infants are the priority population in need of donor human milk. There are many reasons that an infant’s mother’s milk may be unavailable, including absence of the birth mother, the mother having certain diseases that can be transmitted to the baby, the mother requiring medications that may make breastfeeding unsafe, premature birth requiring hospitalization of the infant in the NICU, and lactation difficulties. Prospective donors undergo medical screening to determine their eligibility and health status. Once approved, their donated milk is pasteurized to eliminate pathogens while preserving its nutritional value, and then sent to public health for testing, The pasteurized milk is distributed to hospitals and individuals in a safe and regulated manner. UC Health Milk Bank, AANHPI Lactation Collaborative, California Breastfeeding Coalition, California WIC Association, Community Bridges WIC, Denise Chapel Nutritional Services, Human Milk Connection, Nourishing Justly, Pretty Mama Breastfeeding LLC, Raíces y Cariño, Sacramento Breastfeeding Coalition, Santa Cruz County Breastfeeding Coalition, Solano County Breastfeeding Coalition and Watsonville Hospital will join the public awareness campaign to shine a light on how human milk saves lives. For images and B-roll, visit MothersMilk.org/CAMilkDonationMonth. Livestream the legislative session in Sacramento here: https://www.senate.ca.gov/calendar About Mothers’ Milk Bank California The oldest operating nonprofit milk bank in the U.S, Mothers’ Milk Bank California is a nonprofit organization dedicated to providing lifesaving donor human milk to medically fragile infants. As one of the nation’s longest-operating milk banks, we ensure equitable access to safe, pasteurized donor milk for hospitals and families in need. About Senator Cortese Senator Dave Cortese was elected in November of 2020 to represent State Senate District 15 which encompasses much of Santa Clara County in the heart of Silicon Valley. Along with his accomplished career as an attorney and business owner, the Senator previously served on the Santa Clara County Board of Supervisors for over a decade, with four years as Board President, on the San Jose City Council for eight years, including two years as Vice Mayor, and as a trustee for the East Side Union High School District for eight years. ### Founded 50 years ago, Mothers' Milk Bank California is a leading nonprofit dedicated to providing screened, donated human milk to babies in need. As a founding member of the Human Milk Banking Association of North America (HMBANA), it helped set standards for nonprofit milk banks across North America. The organization collects, pasteurizes, and distributes safe human milk to hospitals and families, ensuring essential nutrition for infants. Committed to improving lives, Mother's Milk Bank California supports families and advances neonatal care. Contact Details Jennifer Benito-Kowalski +1 408-831-7276 jbenito@mothersmilk.org Cheryl Reiss Cheryl@landispr.com Company Website https://mothersmilk.org/

April 28, 2025 06:07 AM Pacific Daylight Time

XLP Fund Brings Opportunity Through Consumer Staples Investment

Select Sector SPDR

The Consumer Staples Select Sector SPDR Fund ( XLP ) offers exposure to the essential goods and services sector, focusing on industries known for consistent consumer demand. With a portfolio comprised of leading companies in the S&P 500 consumer staples segment, XLP aligns investments with industries known for resilience and consistent consumer demand, regardless of economic conditions. A Portfolio of Industry Leaders XLP focuses on stability and balance, offering investors exposure to a mix of leading businesses in sectors like food and beverage, household products, and retail. With over 60% of the fund’s allocation concentrated in its top holdings, XLP showcases well-known companies with proven operations. Top Holdings include*: Costco Wholesale – 9.75% Procter & Gamble (P&G) – 9.28% Walmart – 8.85% Coca-Cola – 6.44% Philip Morris Int’l – 5.73% PepsiCo – 4.78% Mondelez Int’l – 4.57% Altria – 4.55% Colgate-Palmolive – 4.52% Target – 2.91% The fund includes companies from various industries that provide essential goods and services, offering exposure to the consumer staples sector. Low-Cost Investment with High Transparency With an expense ratio of just 0.08%**, XLP offers an efficient entry point for investors to the essential goods markets while minimizing costs. The fund also stands out for its transparency, providing daily updates on holdings and allocations, ensuring that investors are fully informed when making decisions. Industries Focused on Essential Goods XLP includes companies operating in industries such as food retail, beverage production, and household staples, which are associated with essential goods and services. Its portfolio spans major retailers and global beverage brands, reflecting a focus on sectors tied to daily consumer needs. Exposure to the Consumer Staples Sector The Consumer Staples Select Sector SPDR Fund (XLP) offers access to a key segment of the economy by including companies tied to essential goods and services. With its focus on the consumer staples sector, the fund spans industries integral to daily life. For more information about XLP, visit our website or contact our team. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. *Holdings, Weightings & Assets as of 3/31/25 subject to change **Ordinary brokerage fees apply DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL008368 EXP 6/30/25 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

April 22, 2025 05:00 AM Eastern Daylight Time

Cure Hydration Expands Nationwide Retail Presence with Launch in Whole Foods Market

Cure Hydration

Cure Hydration, the leading premium, plant-based hydration brand known for its science-backed, electrolyte-rich formula, today announced its launch into Whole Foods Market locations nationwide. Cure Hydration’s Kids line has begun rolling out in 500+ Whole Foods stores, with five additional products from Cure Hydration’s core lineup rolling out over the next month. This expansion signifies a major milestone in the brand’s mission to offer better hydration solutions for health-conscious consumers across the U.S. Cure Hydration’s unique formula, based on the World Health Organization’s Oral Rehydration Solution (ORS) standards, delivers optimal replenishment with 4x the electrolytes of leading sports drinks, without any added sugars or artificial sweeteners. Made with simple, plant-based ingredients like coconut water and pink Himalayan salt, Cure delivers effective hydration powered by nature - ensuring efficient replenishment for active families and individuals. A nutritious and great-tasting alternative to sugary beverages, Cure’s products are vegan, gluten-free, and non-GMO, with natural ingredients like fruit juice powders and monk fruit. Whether you're hitting the gym, going on a hike, or simply looking to stay hydrated, Cure is made for everyone – and now even more accessible, with Cure’s launch in Whole Foods Market. "We’re beyond excited to launch Cure Hydration in Whole Foods Market, a destination for consumers who prioritize high-quality, better-for-you products," said Lauren Picasso, CEO and Founder of Cure Hydration. "As a leader in the natural foods industry, Whole Foods has set the standard for clean, high-quality ingredients, making this partnership a perfect match. At Cure, we believe hydration should be both effective and healthy, which is why we use a science backed formula without the added sugar or artificial junk. Being on Whole Foods shelves is a huge step forward in our mission to make hydration accessible to everyone, helping people feel their best every day.” In addition to a commitment to premium, science-backed formulas, Cure also focuses on delivering great taste and community impact initiatives (a mission that echoes Whole Foods Markets’ commitments). Cure’s products come in stick pack packaging that uses 95% less plastic than the average 12-oz bottled beverage. Through a partnership with rePurpose Global, Cure’s packaging is certified plastic-neutral and the company offsets plastic waste to ensure that hydration on-the-go doesn’t come at the expense of the environment. Cure also donates servings of its products to those in need, and supports local organizations like New York Common Pantry, City Harvest, and GrowNYC. Andy Jackson, Principal Category Merchant at Whole Foods Market added, “At Whole Foods Market, our mission is to nourish people and the planet by offering the highest quality products made with ingredients customers can trust. Cure Hydration’s commitment to plant-based hydration aligns perfectly with our values, providing a science-backed, effective way for shoppers to stay hydrated - without added sugars or artificial ingredients. We’re thrilled to offer Cure’s solutions to our shoppers nationwide, giving our customers a convenient and effective way to stay hydrated with ingredients they can trust.” With the initial launch of Cure Kids and additional core products rolling out later this spring, Cure Hydration is well-positioned to become a go-to solution for those seeking effective, clean hydration options. Cure Kids will be available in-stores in three kid-friendly flavors: Fruit Punch, Pink Lemonade, and Mixed Berry. Starting this spring, the brand’s core product line will offer a refreshing range of flavors, including Berry Pomegranate, Lemonade, Tropical Punch, Watermelon, and Strawberry Kiwi, catering to a variety of tastes and preferences. Whether at home or on-the-go, Cure is committed to providing consumers with the best hydration solutions to keep their bodies performing at their best. About Cure Hydration Cure Hydration is a premium hydration brand offering a refreshing, science-backed electrolyte mix made from plant-based, non-GMO ingredients. Created to provide rapid hydration and enhance overall health, Cure is formulated with the perfect balance of sodium, potassium, and glucose, ensuring optimal rehydration. Cure products are free from added sugar, artificial sweeteners, and synthetic colors and dyes, making them a healthier choice for people of all ages. Cure is committed to sustainability, maintaining certified plastic neutral packaging, donating servings of Cure to communities in need, and offers carbon emissions offsets to customers purchasing via its website. For more information on Cure Hydration and to find a store near you, visit curehydration.com. Contact Details Powers PR Alex Turk +1 516-306-2373 alext@powers-pr.com

April 10, 2025 09:17 AM Eastern Daylight Time

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Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

VOESH New York Launches the Ultimate 2-in-1 Exfoliating Body Wash

VOESH New York

VOESH New York is thrilled to unveil the newest addition to its vegan body care lineup: the Exfoliating Body Wash. Combining the power of cleansing and exfoliation, this 2-in-1 scrub-to-suds formula is designed to gently smooth and soothe dry, rough patches while leaving skin feeling softer, clearer, and hydrated. Say goodbye to complicated shower routines and hello to the simplicity of beautiful, healthy skin in one step. Packed with active ingredients like pure sugar crystals, plant-derived AHAs, and a nourishing botanical oil blend, this microbiome-friendly Exfoliating Body Wash delivers a luxurious, skin-loving experience. The dual-action, 99+% natural-origin formula is perfect for those seeking a gentle exfoliation and cleanse that never strips skin’s moisture. The mild, plant-derived surfactants produce a rich lather, while the added oils hydrate for a refreshed feel. “Our goal has always been to create products that not only deliver high-quality skincare but also provide an experience,” said Vera Oh, Co-Founder of VOESH New York. “With our Exfoliating Body Wash, we’ve combined captivating scents and a multitasking formula that simplifies your shower routine without feeling rushed.” The Exfoliating Body Wash is available in four skin-friendly, finely crafted fragrances to create an elevated sensory moment: Fig & Amber: A warm, inviting blend of sweet fig and amber that creates a cozy ambiance. Black Tea & Rosé: A rich, smoky tea scent balanced with the light, fresh aroma of rosé to create an upscale atmosphere. Neroli & Patchouli: A captivating blend of citrusy neroli and deep, earthy patchouli that balances freshness and sensual depth. Hinoki & Lavanda: A calming, earthy scent of hinoki wood, blended with the soft, floral aroma of lavender, to create a peaceful, nature-inspired escape. Treat your skin and senses to the new Exfoliating Body Wash! Shop the collection on voesh.com and at select retailers. Bare your best and shower sweeter! About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

March 25, 2025 09:59 AM Eastern Daylight Time

LOVER® Cosmetics Demo’s Simple Beauty in 5-Steps on NewBeauty’s TalkShopLive® Channel

LOVER COSMETICS

LOVER® Cosmetics founder Ashley Maurin Rodden demos the makeup line’s 5-step, simple-beauty makeup regime and magnetic palettes on NewBeauty Magazine’s TalkShop Live channel Tuesday, March 4 at 6:00 p.m. eastern. “After doing hundreds of makeovers, women kept repeating the same two complaints, ‘I don’t know how to do my makeup’, and ‘I don’t have time’. Our 5-step makeup regime and guide show women HOW to do their makeup and our 5-step palettes help women do their makeup fast,” said Rodden. LOVER Cosmetics placed first runner-up in Sept. at MakeupIn’s New York Beauty Tank Competition for its best-selling 5-step palettes and makeup classes. The line also serves as the makeup provider for the New York City Macy’s Thanksgiving Day Parade, producing more than 1300 makeup kits for dancers and cheerleaders nationwide. The everyday woman can learn how to simplify her makeup routine, travel and touch ups from the safety of her own powder room on Tuesday. Paris-trained makeup artist Ashley Maurin Rodden is offering a quick, 5-step demo on TalkShopLive. Each palette also has a QR code on the bottom that takes women to a 5-step video. Palettes range from the smokey palette, to a very wearable nude shimmer palette, and the line’s best-selling matte palette that caters to a more mature client. “The four palettes are the colors that are most purchased and put together year after year in my studio. And, they are multifunctional! The taupe color in each is a double for a brow filler, the light shadow services as a highlighter. The wearer can actually use this one palette for a full face,” said Rodden. “Plus, the rectangular space can be used to store lashes, extra lipstick or foundation for a busy woman on the go or for travels.” Each of the palettes are made in the USA, vegan, paraben free, gluten free, EU complaint and cruelty free. The cosmetic line was started by Kansas City’s Ashley Maurin Rodden in 2006 and gained notoriety as the National Sponsor of Miss Teen USA. Rodden spent a summer interning at Chanel, Inc., in New York City and Rodden studied makeup artistry in Paris, France, at the renowned Christian Chauveau makeup school. The Kansas City-based studio services women nationwide, providing in-studio and virtual makeup lessons. The line serves as the makeup provider for the Macy’s Thanksgiving Day Parade and Spirit of America Productions, plus dance and cheer teams nationwide. For more information on LOVER Cosmetics or to visit www.lover-cosmetics.com or email pr@lover-cosmetics.com. Founded in 2006, LOVER® Cosmetics LLC, is a full color cosmetics line. From day one, the goal was to make makeup simple for women. In 2009 LOVER® was named the national sponsor of Miss Teen USA. After hundreds, perhaps thousands of makeovers, the brand relaunched LOVER® Cosmetics in response to women’s two most common makeup dilemmas: 1) “I don’t know how to do my makeup” and 2) “I don’t have time.” The answer: LOVER®’s magnetic palettes, 5-step makeup regime and their soft, natural approach to makeup help women look good and feel good every day. LOVER placed 1St runner up in the nation at the 2024 MakeupIn beauty tank competition in New York. The brand is also the makeup provider for the Macys Thanksgiving Day parade and Spirit of America, designing more than 1300 makeup kits for cheerleaders and dancers nationwide. Contact Details Colleen Mathis, absolute R relations Colleen Mathis +1 917-690-5560 colleen@absoluterrelations.com Company Website https://www.lover-cosmetics.com/

March 03, 2025 08:00 AM Eastern Standard Time

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