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New Alvarez & Marsal Report on Tariff Impact Highlights the Imperative for Companies to Use Current Turmoil as License to Radically Improve Operations

Alvarez & Marsal Consumer and Retail Group

Apparent calm masks deeper volatility – inaction now is high risk Delay will show up in future quarterly reporting Quantify total tariff exposure and identify equivalent cost cutting opportunities This moment of crisis should not be wasted The Consumer and Retail Group of Global professional services firm Alvarez & Marsal (A&M CRG) today released a special report, Tariffs & Turmoil – Never Let a Good Crisis Go To Waste, which urges retailers to take bold, immediate action as global trade policies shift and economic pressures mount. The report challenges companies to break free from “wait-and-see” or “wing it” paralysis and seize the current disruption as a strategic reset. “We are in a false moment of calm, but July 9th is right around the corner. While the latest quarterly results may not yet show the impact, companies that fail to act now will see tariffs hit hard in the quarters ahead,” said Joanna Rangarajan, Managing Director in Alvarez & Marsal’s Consumer and Retail Group and co-author of the study. “They should be looking to identify every opportunity to improve and fortify operations, as those who successfully came out of Covid did.” Co-author Michael Prendergast, Managing Director in Alvarez & Marsal’s Consumer and Retail Group, noted: “What we are seeing is a shell-shocked level of inactivity. Companies need to use this tariff crisis as an opportunity to do the hard work of getting their SG&A numbers down by 15 to 20 percent. Looking at pricing, reaching out to vendor bases and shifting country of origin are no longer enough. This is the perfect moment for management teams to refocus on optimizing their inventory, speeding up calendaring, and ultimately assessing their total cost of tariffs so that they can work toward an equivalent level of budgetary savings.” The report lays out nine areas in which retail companies should be focusing to navigate tariff twists and turns successfully, including: Relentlessly reduce costs across the entire organization Fuel innovation and growth initiatives that differentiate Double down on product winners that drive value Price intelligently to spark demand without sacrificing margin Adopt a fast fashion calendar mindset to increase agility Make decisions at lightning speed – favor action over perfection Reshape sourcing strategy for flexibility and long-term advantage Optimize supply chains for efficiency and responsiveness Establish a cross-functional command center with clear accountability To download a pdf of Tariffs & Turmoil – Never Let a Good Crisis Go To Waste, please visit: https://alvarezandmarsal-crg.com/insight/tariffs-turmoil-never-let-a-good-crisis-go-to-waste/ The Alvarez and Marsal Consumer and Retail Group (CRG) is a management consulting firm that tackles the most complex challenges and advances its clients, people, and communities towards their maximum potential. CRG combines the best of A&M’s broader firm's bias toward action and practicality with deep consumer and retail industry experience. CRG partners with businesses across a wide range of categories including Food & Beverage, Beauty & Personal Care, Grocery, Mass Merchandise, and Apparel & Footwear to drive significant performance improvement. Contact Details David Schneidman dschneidman@alvarezandmarsal.com Company Website https://alvarezandmarsal-crg.com/

June 18, 2025 11:00 AM Eastern Daylight Time

Busy Summer? New Flexible Milk Pick-Ups & Saturday Screenings Now Available

The Mothers' Milk Bank

As families gear up for a summer full of memorable moments—travel, celebrations, and time together—Mothers’ Milk Bank California is making it easier for lactating parents to support medically fragile babies by donating breast milk. With free, flexible milk pick-up services and Saturday screening appointments, milk donation can fit seamlessly into even the busiest summer schedules. Milk donations often dip during the summer months due to travel and scheduling conflicts, which is why these convenient options are more important than ever. From June 21 through August 15, 2025, residents of San Mateo, Santa Clara, and Alameda Counties can schedule contactless milk pick-ups right from their homes — Monday through Friday — so donors can give without missing a beat in their summer plans. For those interested in becoming donors but unable to complete screenings during regular business hours, Mothers' Milk Bank California now offers convenient Saturday Donor Screening Appointments, giving more families the opportunity to contribute on their own time. Summer Donor Milk Pick-Up Schedule Dates: June 21 – August 15, 2025 Pick-Up Times: Monday through Friday Location: Right from your doorstep in San Mateo, Santa Clara, or Alameda County Saturday Donor Screening Service Who It’s For: New potential donors who can’t participate during regular business hours When: Available by appointment on Saturdays between 9:00 a.m. and 1:00 p.m., scheduled through Calendly. How: Conducted by phone or virtually for your convenience Language Support for Non-English Speakers To ensure equity in access, Mothers’ Milk Bank California now offers professional medical interpretation services through the Language Line, supporting donors in over 200 languages. How to Get Started Already a screened donor? Fill out our quick pick-up form and schedule your preferred date and time New to milk donation? Sign up for a Saturday screening or call our team — we’ll guide you through the process Need help packing your milk? Just mention it when confirming your pick-up—we’ll provide packing materials and clear instructions for a safe, contactless handoff. Why Now? Even when the world slows down for summer, the need for donor milk never stops. Medically fragile babies — especially those in NICUs — depend on human milk for survival, and your donation can offer them a stronger start in life. To schedule a milk pick-up or a Saturday screening, call us at 1-877-375-6645 (option 3) or use our Calendly link to book a time that works best for you. If you’re a new donor, you can also get started by filling out the short form. Founded 50 years ago, Mothers' Milk Bank California is a leading nonprofit dedicated to providing screened, donated human milk to babies in need. As a founding member of the Human Milk Banking Association of North America (HMBANA), it helped set standards for nonprofit milk banks across North America. The organization collects, pasteurizes, and distributes safe human milk to hospitals and families, ensuring essential nutrition for infants. Committed to improving lives, Mother's Milk Bank California supports families and advances neonatal care. Contact Details Jennifer Benito-Kowalski +1 408-831-7276 jbenito@mothersmilk.org Company Website https://camilkbank.org/

June 11, 2025 05:03 AM Pacific Daylight Time

News Release

Lash Therapy Continues to Grow Internationally

Global Victoria

Lash Therapy Australia, the award-winning beauty and wellness brand known for its innovative lash and brow care products, is thrilled to announce its official launch into Costco Canada. This strategic expansion marks a significant milestone for the Australian-based company as it continues to grow its international footprint. Canadian customers will now be able to find Lash Therapy's bestselling Lash & Brow Serum, included in their Complete Lash Set kit in select Costco Canada locations and online at Costco.ca. The partnership with one of North America’s most trusted retailers signals growing global demand for premium, results-driven beauty solutions that are Cruelty-Free, vegan, and backed by science. “We’re so excited to bring Lash Therapy to Costco members across Canada,” said co-founder of Lash Therapy Australia, Emma Spiliopoulos. “This expansion reflects our commitment to making high-quality beauty products accessible to more people, and we couldn’t be prouder to be partnering with a retailer that shares our values.” Lash Therapy has built a loyal following thanks to its dedication to clean, effective formulas that deliver visible results. With millions of units sold and countless 5-star reviews, the brand continues to set new standards in the lash and brow care industry. “We are thrilled to bring our hero lash serum to the Canadian market through such an iconic retailer like Costco,” said Spiliopoulos. “We created Lash Therapy to solve our own frustrations with harsh beauty products, and now we’re proud to share our clean, effective formulas with customers across the globe.” The brand’s international momentum was further highlighted by several high-profile activations in the U.S. throughout April, including: A NYC based editorial and influencer event sponsored by Global Victoria Australia, showcasing premium Melbourne-born brands. Numerous appearances during Coachella's music and influencer events, strengthening its presence among beauty tastemakers and digital creators. About Lash Therapy Australia Lash Therapy Australia offers scientifically formulated lash and brow treatments designed to enhance beauty with clean, safe ingredients. The brand is dedicated to empowering confidence through self-care, backed by visible results and ethical practices. About Global Victoria Australia: Global Victoria, Australia empowers Australian beauty businesses to transform global aspirations into reality. As the State Government of Victoria's trade facilitation agency, we serve as the gateway to international markets and communities. Our expert teams across 23 offices globally provide the skills and knowledge needed for Australian beauty brands to thrive on the global stage. global.vic.gov.au Contact Details Global Victoria Australia Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au Company Website https://lashtherapyaustralia.com.au

June 03, 2025 10:25 AM Eastern Daylight Time

Troy University Selects TheLinkU to Maximize NIL Opportunities for Trojan Student-Athletes

TheLinkU

TheLinkU, the premier NIL platform focused on simplifying and enhancing opportunities for college athletes and institutions, has announced a new partnership with Trojans Together Collective and Troy University. The partnership will help maximize Troy’s NIL opportunities for student-athletes across all 16 sports programs. Troy Athletics will have complete access to TheLinkU’s full suite of services, including national brand partnerships that provide tremendous cost savings, general manager and revenue sharing modeling software, NIL marketplace, personalized merchandise shop, tools to help student-athletes build and grow their personal brands, and financial seminars and wealth advisors, among other resources. Troy Athletics is grateful to co-founders Chuck Carson and Jason Jones for establishing the Trojans Together Collective to support Troy University student-athletes. For the past two and a half years, Trojans Together has truly embodied their mission to Build Communities, Empower Players and Win Together. This partnership will allow for all aspects of the Trojans Together collective and its operations to be run by TheLinkU. “I’m very excited about this milestone in NIL at Troy University,” said Chuck Carson, co-founder and president of Trojans Together Collective. “It’s been an honor to be involved with the founding and operating of Trojans Together Collective and I know this new partnership is the right next step. I look forward to supporting the Collective and our new partnership with TheLinkU as we seek to lead the way in NIL in the Sun Belt Conference and beyond.” “It makes us feel great knowing that we are transitioning our operations to experienced and capable leaders with LinkU,” said Jason Jones, co-founder and vice president of Trojans Together Collective. TheLinkU also fosters sustainable revenue generation for universities through more than 30 strategic business partnerships, including the recently announced Victory Campus initiative from Victory Snacks. With these partnerships, TheLinkU significantly decreases the need for donor contributions and creates long-term financial opportunities, enabling athletic departments to achieve NIL success while maintaining financial stability. “As a former student-athlete, it’s my goal, and the goal of TheLinkU, to equip student-athletes and athletic departments with the tools they need to maximize success,” said Austin Elrod, founder and president of TheLinkU. “I have been in the shoes of these student-athletes, and I have worked shoulder-to-shoulder with numerous athletic directors across the country to help build championship-level NIL programs. That is why we can offer solutions that no one else can within the NIL space." “We are proud to partner with TheLinkU and view them as a key piece in The Trojans Together Collective’s future success in revenue generation and NIL opportunities,” said Brent Jones, director of athletics at Troy University. “With TheLinkU’s offering, we are prepared to support our teams in their pursuit of championships.” “With TheLinkU’s help, our student-athletes will be able to maximize their personal brands, and we will be able to amplify and diversify the NIL offerings available to them,” said Gerad Parker, head football coach at Troy University. “This helps create an edge for us in recruiting. By creating an environment that’s attractive to high school recruits and possible transfer students, we can compete with anyone, anywhere.” TheLinkU works with colleges and athletic programs nationwide to simplify the NIL space while protecting the interests of athletes, institutions, and the business community. To learn more, visit www.thelinku.com About TheLinkU Founded in 2022 by Austin Elrod, TheLinkU is a pioneering NIL platform dedicated to simplifying and enhancing opportunities for college athletes and institutions. With a focus on integrity and compliance, TheLinkU offers a comprehensive suite of services designed to empower athletes and support colleges in navigating the evolving NIL landscape. For more information, visit www.thelinku.com Contact Details Sterling Randle srandle@hotpaperlantern.com Company Website https://www.thelinku.com/

May 29, 2025 10:05 AM Eastern Daylight Time

Comcast to Connect 70,000 Homes and Businesses in Bryan-College Station to Reliable, Fiber Internet

Comcast Texas

Comcast will connect 70,000 new homes and businesses in Bryan-College Station to fast, secure and reliable, fiber Internet. This expansion into the region will enhance digital infrastructure, promote economic growth and position residents and local businesses for success in an increasingly digital world. The multi-year network expansion brings Xfinity and Comcast Business Internet, mobile, entertainment and security services to the two cities for the first time. The multiphase project includes building a new technology hub that will act as “the brain” of the network, supporting all Xfinity and Comcast Business services. Comcast will also install more than 1,000 miles of fiber lines – enough to span the distance from the Brazos Valley to Universal Studios in Florida. The tech leader also plans to open an interactive Xfinity retail store, which will be announced later. "Bryan-College Station is a hotbed for innovative technology, and this investment by Comcast will help our region stay competitive,” College Station Mayor John Nichols said. “Reliable broadband access is essential for our growing community, from the tens of thousands of Aggie students who call College Station home to our creative business community. Investing in strong connectivity ensures everyone has the advanced resources they need to thrive in a digital world." “We are grateful that Comcast is making this multimillion-dollar fiber infrastructure investment in our community,” City of Bryan Mayor Bobby Guiterrez said. “This investment in connectivity strengthens our local economy and helps our residents thrive. Expanding reliable high-speed Internet in Bryan will open doors for students, businesses and families. It will enhance opportunities and improve quality of life.” Residents can visit ComcastTexas.com/BCS for additional details on construction expectations and upcoming service availability. Portions of the project are currently under construction. Comcast’s most recent expansion to Bryan-College Station is part of the company’s $1.6 billion investment in technology and infrastructure in Texas over the last three years. “Expanding fiber Internet in communities like Bryan-College Station will be a catalyst for economic growth, enhancing educational opportunities and helping residents and businesses have the tools they need to thrive in the digital age,” Nicolas Jimenez, Comcast’s General Market Manager of Bryan-College Station said. “By investing in the infrastructure and connectivity of these communities, we’re empowering individuals and businesses to succeed and pave the way for a brighter, more connected future." A Network You Can Trust to be Reliable, Fast and Secure Comcast’s state-of-the-art network is built to enable residents and businesses to thrive in today’s constantly connected world. Bryan-College Station joins the 64 million homes and businesses across the country to have access to a network that is trusted by essential community organizations like hospitals, schools, transportation systems and first responders, and federal agencies like the Department of Defense. It delivers multi-gigabit Internet speeds, 99.9 percent reliability and security built in from the ground up to keep customers safe from cyber threats. Introducing Xfinity to Consumers Comcast’s residential services are marketed under the Xfinity brand. Consumers in Bryan-College Station will be able to take advantage of the full suite of Xfinity products: Internet, video, mobile, voice and home security. Xfinity offers multi-gigabit Internet speeds, powerful WiFi that reaches every corner of the home, and super-responsive, low-lag connections. Xfinity customers can enjoy a reliable, high-speed experience—whether they’re streaming sports and entertainment, video chatting with friends and coworkers, learning from home or simply browsing online. Comcast Business to Power Bryan-College Station’s Workforce For local businesses, Comcast Business offers a suite of connectivity, communications, networking, mobile, security, wireless, and managed solutions to help organizations of all sizes achieve their business goals. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator in flexible, scalable options as well as one of the fastest-growing providers of Ethernet services. Serving Everyone in the Bryan-College Station Community Comcast’s commitment to communities goes beyond building the network and aims to increase economic mobility for the local community and its residents. That’s why Comcast created Internet Essentials, a broadband adoption program that offers eligible households low-cost, high-speed Internet and affordable computers. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms, we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Taisha Walker +1 832-942-1131 Taisha_Walker@comcast.com Company Website https://ComcastTexas.com/BCS

May 29, 2025 07:02 AM Central Daylight Time

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THE MAERCKS INSTITUTE: WHERE INNOVATION, ELEGANCE, AND ZERO-PAIN AESTHETIC SURGERY CONVERGE

The Maercks Institute

In a world where aesthetic procedures are increasingly sought after, patients are becoming more discerning—demanding not only exceptional results, but also safety, minimal downtime, and a truly elevated surgical experience. For over 15 years, The Maercks Institute in Miami has quietly set the gold standard for precisely this level of care. At its helm is Dr. Rian Maercks, a board-certified plastic surgeon with elite training from Duke University Medical Center and an international reputation for aesthetic innovation, safety, and elegance in results. Dr. Maercks’ expertise is not confined to the American academic tradition alone. His advanced surgical training and aesthetic experience span the globe—gaining exposure to the most prestigious and forward-thinking techniques across Europe, Central America, and South America. This global perspective informs his deeply nuanced understanding of beauty and anatomy across diverse cultures and aesthetic ideals, shaping the distinctive and tailored approach for which The Maercks Institute is known. Sophisticated patients from around the world turn to Dr. Maercks not only for his artistry, but for a singular promise: surgical excellence without pain, without opioids, and without the extended recoveries typically associated with aesthetic enhancement. EXAREL AND THE MAERCKS METHOD™: A BREAKTHROUGH IN PAIN-FREE, NO-DOWNTIME SURGERY The Maercks Institute offers something rarely found in aesthetic surgery today—a comprehensive array of aesthetic and corrective procedures performed with zero pain and often no need for post-operative narcotics. At the core of this revolutionary approach is Dr. Maercks’ proprietary integration of Exparel, an advanced, FDA-approved, liposomal formulation of bupivacaine that slowly releases local anesthetic over 72 hours. By combining this with his proprietary tumescent Exparel technique—which includes careful dilution, epinephrine augmentation, and a deep understanding of the gate control theory of pain—Dr. Maercks delivers procedures from deep-plane facelifts to breast augmentations with unprecedented patient comfort. Patients receive a full regional nerve block using Exparel before any incision is made. Even when general anesthesia is employed, the body is completely anesthetized locally, preventing the brain from registering pain signals both during and after surgery. The result? Patients consistently awaken feeling as though they haven't had surgery at all. They walk out of the Institute unaided, smiling, and often singing—as documented in hundreds of post-op videos at @themaercksinstitute. Remarkably, patients undergoing facelifts, body contouring, and complex revision surgeries at The Maercks Institute routinely report needing no opioids such as Percocet, no extended recovery period, and no memory of discomfort—just beautiful, natural-looking results. NATURAL REJUVENATION WITHOUT THE TELL-TALE SIGNS: THE MAERCKS LIFT As recently highlighted by the American Society of Plastic Surgeons in their article "The Mid-Facelift is Taking Facial Aesthetics by Storm", the modern patient is seeking discreet rejuvenation with minimal interruption to their lives. In response, Dr. Maercks has pioneered the MAERCKS Lift, a deep-plane midface and lower face rejuvenation technique that restores natural contours without distortion or downtime. Unlike superficial “skin pulling” methods or trendy, temporary fixes, the MAERCKS Lift works by re-supporting the deeper tissues of the face and midface along natural vectors of aging. This allows for a profoundly youthful result without the overly tight or artificial appearance seen in many conventional facelifts. Because of his innovative approach, Dr. Maercks is widely considered the go-to expert for patients desiring subtle yet significant rejuvenation. Importantly, Dr. Maercks also emphasizes holistic harmony: “A rejuvenated face must be seen in context,” he explains. “Neglecting the neck or jawline creates disharmony that patients intuitively recognize. That's why I often integrate micro-lifting or lateral platysmaplasty techniques—even in minimally invasive cases—without adding downtime or discomfort.” THE MAERCKS INSTITUTE EXPERIENCE: DISCRETION, EXCELLENCE, AND GLOBAL RECOGNITION Discerning patients seeking surgical or non-surgical facial rejuvenation, breast and body enhancement, or revision procedures find in The Maercks Institute a sanctuary of both advanced science and aesthetic artistry. With a concierge-style approach to care, elite surgical techniques, and an unwavering focus on safety and sophistication, the Institute attracts a global clientele of business leaders, public figures, and patients who value discretion and excellence. Dr. Maercks’ broad and prestigious international training through Europe, Central America, and South America allows him to draw from a uniquely diverse foundation of aesthetic understanding. This international influence has been a key driver in developing his signature techniques—each refined to prioritize safety, individuality, and natural elegance. With over 15 years in private practice, hundreds of zero-downtime success stories, and an ongoing commitment to pushing the field forward, he has earned his reputation as a trusted authority in the evolving world of plastic surgery. SCHEDULE A PRIVATE CONSULTATION For patients who value both innovation and elegance—and who are unwilling to compromise on safety or recovery—The Maercks Institute offers a uniquely refined path to self-enhancement. Discover what it means to undergo a procedure without pain, without opioids, and without sacrifice. To schedule a private consultation or learn more about our services, visit www.themaercksinstitute.com or contact the Institute directly at (305) 328-8256. Contact Details Courtney Daniels Consulting Courtney Daniels courtney@cocodaniels.com Company Website https://www.themaercksinstitute.com/

May 27, 2025 10:00 AM Eastern Daylight Time

Finding Ferdinand Shatters Sales Projections Following Debut Retail Launch at Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is shattering sales projections just two months into the brand’s retail debut with Credo Beauty. In March 2025, the clean beauty brand launched online on credobeauty.com and rolled out to 14 Credo Beauty stores nationwide. Finding Ferdinand has far exceeded expectations since launching at Credo Beauty. Within just two months of the retail launch, the brand surpassed sales forecasts by an impressive triple digits. Additionally, Finding Ferdinand’s viral black lip balm was one of the top selling products during the Friends of Credo sale. Credo Beauty’s Senior Color Merchant, Meghan Lim, praised the brand as “Best in Class” for its exceptional launch performance at the retailer. “It’s been incredibly exciting to see Finding Ferdinand on shelves at Credo Beauty — a huge milestone for us. We’re absolutely ecstatic about the success so far, and this is just the beginning. Credo Beauty has been such a thoughtful and supportive partner, truly aligned with our values. Together, we’re keeping the momentum going by creating thoughtful in-store events and developing products and colors we know our customers will use and love,” said Nhu Le, Founder of Finding Ferdinand. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhance—not hide—what makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you love—and wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers today’s largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 135 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals, Necessaire, and ROZ. Having built the most comprehensive guidelines, “The Credo Clean Standard™", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. MEDIA CONTACT Hallie Sawyer hsawyer@ogakidigital.com Contact Details Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

May 21, 2025 04:00 PM Eastern Daylight Time

Sea Tow Foundation™ Releases Third Video in the "Sober Skipper™: Why It Matters" Series Featuring Professional Wakeboarder, Thomas Herman

Sea Tow Foundation

The Sea Tow Foundation ™, a nonprofit dedicated to promoting boating safety, has launched the last video in its " Sober Skipper™: Why It Matters " series, featuring professional wakeboarder, Thomas Herman. Released in conjunction with National Safe Boating Week, the new video highlights the critical role of a Sober Skipper in ensuring a safe and enjoyable experience on the water. The video series is part of the Foundation’s ongoing campaign to eliminate accidents and fatalities due to Boating Under the Influence (BUI). The campaign targets men ages 24-50, the group identified by U.S. Coast Guard statistics as most at risk for BUI-related incidents. As a professional athlete, Herman shares why staying sober on the water is essential – for safety and for peak performance. He emphasizes the importance of having a Sober Skipper behind the wheel, ensuring that wakeboarders, water sports enthusiasts and recreational boaters alike can focus on their time on the water without worrying about unnecessary risks. National Safe Boating Week is held the week prior to Memorial Day weekend (May 17-23, 2025) to reach and educate boaters at the start of the summer boating season. This year, the Sea Tow Foundation is amplifying the Sober Skipper message with the launch of the video. "Wakeboarding, like all water sports, requires focus, control and quick decision-making," said Gail R. Kulp, Executive Director of the Sea Tow Foundation. "National Safe Boating Week is the perfect time to remind all boaters and water sports enthusiasts that responsible choices—like designating a Sober Skipper—can prevent tragedies and make every boating experience safer and more enjoyable. Thomas Herman’s message reinforces the importance of making safety a priority on the water." Watch "Sober Skipper: Why It Matters to Thomas Herman" now and join the Sea Tow Foundation in this important mission: https://www.boatingsafety.com/page/Why-It-Matters ABOUT SEA TOW FOUNDATION The Sea Tow Foundation – a 501(c)(3) nonprofit organization – was started in 2007 by Captain Joe Frohnhoefer, founder of Sea Tow Services International, after he witnessed too many preventable accidents and fatalities on the water. Through its flagship programs, which include the Life Jacket Loaner Program, Sober Skipper Campaign, Flare Education and the National Boating Safety Awards, the Sea Tow Foundation strives towards its vision of a world where boaters are safe and responsible. To learn more, visit boatingsafety.com. Contact Details Keaveny Hewitt +1 919-622-5276 khewitt@onwrdupwrd.com Company Website https://www.boatingsafety.com/

May 19, 2025 10:00 AM Eastern Daylight Time

Players Health and MaxU Partner to Power the Next Generation of Mentally Resilient Athletes

Players Health

In a bold move to redefine athlete development, Players Health and MaxU today announced a strategic partnership to bring elite-level mental skills training to youth athletes across North America. Unveiled during Mental Health Awareness Month, this strategic alliance is both timely and purpose-driven. As mental health emerges as a cornerstone of athletic excellence and personal growth, Players Health and MaxU unite around a shared mission: to empower the whole athlete with transformative mindset tools that go beyond the game. Both organizations are anchored in a bold belief—mental health and performance are vital to athlete safety, now and into the future. This partnership integrates MaxU’s groundbreaking mental performance platform directly into the Players Health ecosystem—empowering young athletes with the focus, confidence, and resilience needed to thrive in sports, school, and life. “This is more than a partnership—it’s a movement,” said Dan Greco, Co-Founder of MaxU. “Together, we’re scaling access to proven mental skills training that helps athletes navigate pressure, unlock peak performance, and build habits that last a lifetime.” With a reach spanning teams, schools, and youth organizations, the impact is immediate and scalable—creating a new blueprint for how mental wellness and performance are taught, measured, and mastered in youth sports. “Over the last several years since joining Players Health, I've been focused on creating an environment where every young athlete feels supported in every part of their journey,” said Kyle Lubrano, Chief Athlete Safety Officer of Players Health. “Mental resilience is the foundation for everything else — confidence, physical performance, and long-term success. Partnering with MaxU allows us to deliver real, lasting change for athletes and families everywhere. This allows us to provide kids with the tools to believe in themselves, thrive under pressure, and carry those skills through every stage of life.” Two missions. One movement. Grounded in purpose and fueled by innovation, this alliance between Players Health and MaxU reflects a shared belief: supporting the whole athlete—physically, mentally, and emotionally—is not just the future of youth sports. It’s the standard. Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Jackson Gaskins playershealth@hotpaperlantern.com MaxU Contact MaxU info@maxu.co Company Website https://www.playershealth.com

May 13, 2025 09:00 AM Eastern Daylight Time

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