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ACTIVATE AND HADRENA JOIN FORCES TO REVOLUTIONIZE ENTERTAINMENT IN FRANCE, SPAIN, BELGIUM, THE NETHERLANDS, LUXEMBOURG, AND PORTUGAL

Activate

Activate, the world’s first active gaming facility, is expanding its immersive entertainment experience across Europe. This milestone marks a major step in Activate’s global growth and is driven by a strategic partnership with Hadrena, a leading innovator in the location-based entertainment (LBE) industry across the U.S. and Europe. “At Activate, we’ve always aimed to revolutionize entertainment by making gaming more active, immersive, and social,” says Adam Schmidt, CEO of Activate. “Expanding our European footprint is a major milestone, and Hadrena’s expertise in the LBE industry makes them the perfect partner. With their impressive portfolio of 130+ leisure centers, they share our vision for redefining entertainment.” Hadrena first discovered Activate through its viral presence on social media, particularly its popular Mega Grid game. Sarah Lion, Hadrena’s innovation director, experienced Activate at American Dream in the U.S. and immediately recognized its potential as a game-changer in the action gaming and challenge room sector. After her visit, Lion eagerly presented Activate to her colleagues, who were onboard with the idea, excited to be part of this game-changing experience. “Activate represents the future of action games, seamlessly combining technology with physical activity to engage players in a unique and replayable way,” said Edouard Malnoy, CEO of Hadrena. “As we expand our portfolio of innovative leisure experiences, introducing Activate to Europe aligns perfectly with our ambition to redefine leisure. Its universal appeal and scalable model make it a perfect fit for Hadrena’s ambition to lead the European market in innovative entertainment.” Since its founding in 2017, Activate has transformed the entertainment industry by seamlessly blending physical activity with high-tech gaming. Activate currently has 40 locations across North America, Dubai and London, with 15 more under construction worldwide including Norway, Denmark, Germany, and Kuwait. With licensing agreements in over 20 countries, Activate plans to open 200 additional locations globally over the next 10 years. The first Activate venue in France is scheduled to open in early summer 2025 at Imagipark, a premier leisure mall in Val d’Europe, near Paris. This location will serve as a launchpad for Activate’s continued European expansion, with future locations planned for Spain, Belgium, the Netherlands, Luxembourg, and Portugal. For more information on Activate and its expansion, visit playactivate.com or follow @activategames on social media for the latest updates. ### EDS: Click here for high-res assets. ABOUT HADRENA Hadrena is a leader in the location-based entertainment industry in the U.S. and Europe, operating 130 entertainment venues and aiming to reach 1,000 centers by 2032. Its portfolio includes action games, virtual reality experiences, family entertainment centers, and kids' playgrounds. For more information, visit Hadrena online. LinkedIn: @Hadrena Press Contact: Tanya Williams Director, Marketing & Communications tanya.williams@playactivate.com (204) 293-4152 Activate is the world's first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms where players can work cooperatively, compete against, earn coins, and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 40 locations across Canada, the U.S., the UK and Dubai. To join the active gaming movement, visit Activate and follow us on social media: Facebook: @activategames Instagram: @activategames TikTok: @activategames LinkedIn: @activategames Contact Details Tanya Williams +1 204-293-4152 tanya.williams@playactivate.com Company Website https://playactivate.com

March 20, 2025 07:32 AM Eastern Daylight Time

Monster Energy Continues the Launch of Java Monster Irish Crème Flavor In Spectacular Fashion at Chicago’s St. Patrick’s Day Celebrations

YourUpdateTV

In a city renowned for its spirited St. Patrick's Day celebration, Monster Energy is going all out to ensure the continued launch of Java Monster Irish Crème is as memorable as the legendary patron saint himself. The Chicago River will gleam a brilliant emerald green, mirroring the lively spirit of the day, thanks to Monster Energy's participation in the annual river-dyeing tradition. Monster Energy, the brand synonymous with exhilarating energy drinks, is continuing its innovation and celebration to the next level. In an unforgettable display of excitement and flavor, Monster Energy is proudly introducing its latest creation, the Java Monster Irish Crème, amidst the vibrant festivities of Chicago's St. Patrick's Day parade. The streets of Chicago will be alive with the roar of the Java Monster truck, a behemoth of energy making its way through the parade. Decked out in striking Monster Energy branding and the bold, irresistible allure of the Java Monster Irish Crème flavor, the truck will be a sight to behold. Adding to the day's excitement, the Monster Energy team, alongside the enchanting Monster Girls and a particularly mischievous leprechaun, will traverse the parade route. gifting thousands of eager parade-goers with cans of the Java Monster Irish Crème. This creamy, dreamy addition to the Java Monster lineup is infused with the rich, smooth taste of Irish crème, promising an invigorating energy boost with every sip. About Java Monster: No foam, extra hot, half-caf, no-whip, soy latte… enough of the coffeehouse BS already. It’s time to get out of the line and step up to what’s next. Java Monster, premium coffee and cream, brewed up with killer flavor, supercharged with the Monster Energy blend. Coffee done the monster way, wide open, with a take no prisoners attitude and the experience and know-how to back it up. Flavors include Mean Bean, Loca Moca, Salted Caramel, Irish Creme, Caffe Latte, and Triple Shot (Mocha and French Vanilla). So, shake gently and unleash the beast within. Java Monster – anything but basic! About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 19, 2025 11:15 AM Eastern Daylight Time

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Comcast to Connect More Than 11,000 Homes and Businesses to Reliable, High-Speed Internet in Six Missouri Cities

Comcast Greater Kansas City

Comcast is connecting more than 11,000 new homes and businesses in six Missouri communities to reliable, high-speed, symmetrical Internet by expanding its network in the region. The expansion of its network will enhance digital infrastructure, promote economic growth, and position residents and local businesses for success in an increasingly digital world. The network expansion in Concordia, Harrisonville, Higginsville, Lexington, Napoleon, and Wellington will bring Internet, mobile, entertainment, and security services from Xfinity and Comcast Business to residents and businesses for the first time. “We are thrilled to welcome Comcast into our local communities,” said Kurtis Gregory, Missouri State Senator District 21. “This expansion ensures residents in these areas will have access to reliable, high-speed Internet. I am excited for the opportunities it will create for education, business, agriculture, and personal growth. Together, we are building a more connected and prosperous future for all and look forward to the positive impact it will have in the coming years.” This multi-million-dollar expansion into six communities will double Comcast’s existing footprint in Missouri. The new project — which will span more than 300 miles and is planned to be completed by 2027 — brings the company’s total investment in technology and infrastructure in Missouri to nearly $100 million over the past three years. “Reliable high-speed Internet is essential in today’s digital economy and Comcast is committed to connecting more Missouri families and businesses to the moments that matter most,” said Jennifer Dameron, director, External Affairs, Comcast Midwest Region. “The communities we'll be reaching with this expansion have been eager for better connectivity and choice for a long time, and we're happy to partner with them and meet their needs.” A Network You Can Trust to be Reliable, Fast and Secure Comcast’s state-of-the-art network is built to enable residents and businesses to thrive in today’s constantly connected world. These six cities join the 64 million homes and businesses across the country to have access to a network that is trusted by essential community organizations like hospitals, schools, transportation systems and first responders, and federal agencies like the Department of Defense and FEMA. It delivers multi-gigabit Internet speeds, 99.9 percent reliability and security built in from the ground up to keep customers safe from cyber threats. Introducing Xfinity for Consumers Comcast’s residential services are marketed under the Xfinity brand, and consumers in these six cities will be able to take advantage of Xfinity’s full suite of products, including Internet, video, mobile, voice and home security. With multi-gigabit Internet speeds, powerful WiFi that reaches every corner of the home, and super-responsive connections with low lag available with its plan, customers have a great experience using their connected devices to stream their favorite sports and entertainment content, video chat with coworkers and friends, learn from home or simply surf the web. Comcast Business to Power Local Workforce For local businesses, Comcast Business offers a suite of connectivity, communications, networking, cybersecurity, wireless, and managed solutions to help organizations of all sizes achieve their business goals. Industry analysts and associations have consistently recognized Comcast Business as a leader and innovator in flexible, scalable options as well as one of the fastest-growing providers of Ethernet services. What it Means for the Local Community Comcast’s commitment to communities goes beyond building the network and aims to increase economic mobility for the local community and its residents. That’s why Comcast created Internet Essentials, a broadband adoption program that offers eligible households low-cost, high-speed Internet and affordable computers. Comcast has also installed three Lift Zones in Greater Kansas City, including two Boys & Girls Club locations in Independence, Mo., and a third located in Olathe, Kan. Lift Zones provide free Internet connectivity and access to hundreds of hours of educational and digital skills content to help families and site coordinators navigate online learning. "We are incredibly grateful for Comcast's unwavering dedication to our mission,” said Jason Roth, President and CEO of Boys & Girls Clubs of Greater Kansas City. “Their partner support through Lift Zones, grants and sponsorships has been instrumental in providing our youth with the resources and opportunities they need to succeed. Comcast's commitment to bridging the digital divide and fostering educational growth aligns perfectly with our goals, and together, we are making a lasting impact on the lives of countless young people in our communities." Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company. From the connectivity and platforms we provide, to the content and experiences we create, our businesses reach hundreds of millions of customers, viewers, and guests worldwide. We deliver world-class broadband, wireless, and video through Xfinity, Comcast Business, and Sky; produce, distribute, and stream leading entertainment, sports, and news through brands including NBC, Telemundo, Universal, Peacock, and Sky; and bring incredible theme parks and attractions to life through Universal Destinations & Experiences. Visit www.comcastcorporation.com for more information. Contact Details Venice Communications Jayne Siemens +1 816-289-1109 jsiemens@vencomm.com Comcast Jill Hornbacher +1 651-425-1695 Jill_Hornbacher@comcast.com Company Website https://midwest.comcast.com/

March 05, 2025 07:00 AM Central Standard Time

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LOVER® Cosmetics Demo’s Simple Beauty in 5-Steps on NewBeauty’s TalkShopLive® Channel

LOVER COSMETICS

LOVER® Cosmetics founder Ashley Maurin Rodden demos the makeup line’s 5-step, simple-beauty makeup regime and magnetic palettes on NewBeauty Magazine’s TalkShop Live channel Tuesday, March 4 at 6:00 p.m. eastern. “After doing hundreds of makeovers, women kept repeating the same two complaints, ‘I don’t know how to do my makeup’, and ‘I don’t have time’. Our 5-step makeup regime and guide show women HOW to do their makeup and our 5-step palettes help women do their makeup fast,” said Rodden. LOVER Cosmetics placed first runner-up in Sept. at MakeupIn’s New York Beauty Tank Competition for its best-selling 5-step palettes and makeup classes. The line also serves as the makeup provider for the New York City Macy’s Thanksgiving Day Parade, producing more than 1300 makeup kits for dancers and cheerleaders nationwide. The everyday woman can learn how to simplify her makeup routine, travel and touch ups from the safety of her own powder room on Tuesday. Paris-trained makeup artist Ashley Maurin Rodden is offering a quick, 5-step demo on TalkShopLive. Each palette also has a QR code on the bottom that takes women to a 5-step video. Palettes range from the smokey palette, to a very wearable nude shimmer palette, and the line’s best-selling matte palette that caters to a more mature client. “The four palettes are the colors that are most purchased and put together year after year in my studio. And, they are multifunctional! The taupe color in each is a double for a brow filler, the light shadow services as a highlighter. The wearer can actually use this one palette for a full face,” said Rodden. “Plus, the rectangular space can be used to store lashes, extra lipstick or foundation for a busy woman on the go or for travels.” Each of the palettes are made in the USA, vegan, paraben free, gluten free, EU complaint and cruelty free. The cosmetic line was started by Kansas City’s Ashley Maurin Rodden in 2006 and gained notoriety as the National Sponsor of Miss Teen USA. Rodden spent a summer interning at Chanel, Inc., in New York City and Rodden studied makeup artistry in Paris, France, at the renowned Christian Chauveau makeup school. The Kansas City-based studio services women nationwide, providing in-studio and virtual makeup lessons. The line serves as the makeup provider for the Macy’s Thanksgiving Day Parade and Spirit of America Productions, plus dance and cheer teams nationwide. For more information on LOVER Cosmetics or to visit www.lover-cosmetics.com or email pr@lover-cosmetics.com. Founded in 2006, LOVER® Cosmetics LLC, is a full color cosmetics line. From day one, the goal was to make makeup simple for women. In 2009 LOVER® was named the national sponsor of Miss Teen USA. After hundreds, perhaps thousands of makeovers, the brand relaunched LOVER® Cosmetics in response to women’s two most common makeup dilemmas: 1) “I don’t know how to do my makeup” and 2) “I don’t have time.” The answer: LOVER®’s magnetic palettes, 5-step makeup regime and their soft, natural approach to makeup help women look good and feel good every day. LOVER placed 1St runner up in the nation at the 2024 MakeupIn beauty tank competition in New York. The brand is also the makeup provider for the Macys Thanksgiving Day parade and Spirit of America, designing more than 1300 makeup kits for cheerleaders and dancers nationwide. Contact Details Colleen Mathis, absolute R relations Colleen Mathis +1 917-690-5560 colleen@absoluterrelations.com Company Website https://www.lover-cosmetics.com/

March 03, 2025 08:00 AM Eastern Standard Time

Miracles for Mya Hosts Second Annual Gala in March to Support Children Battling Cancer

Miracles for Mya

Miracles for Mya, a beacon of hope for families facing pediatric cancer, is thrilled to announce its Second Annual Miracles for Mya Gala on March 8, 2025. The event will celebrate the organization's remarkable impact, including providing over $56,000 in holiday gifts to children battling cancer in 2024. It will also raise crucial funds to continue its mission of delivering joy and support to children with cancer and their families. “Building on the success of last year’s inaugural gala, this year's event promises an unforgettable evening filled with entertainment, raffles, and an opportunity to make a difference, said Misti Alberico Tinajero, President of Miracles for Mya. “All proceeds from the gala will directly benefit Miracles for Mya and our ability to help bring tiny miracles for the families and children battling pediatric cancer.” The gala, priced at $85 per person, offers guests not only a night of dinner, dancing, and an open bar but also entertainment by renowned Chicago DJ Eddie V. Guests will also have the opportunity to participate in raffles for prizes that include a $1000 Southwest Airlines Gift Card, a PlayStation 5, and a Go Kart. “The Miracles for Mya Gala is not just a fundraiser; it's a powerful opportunity to raise awareness about pediatric cancer and highlight the profound impact kindness and compassion can have on families in their most challenging moments,” said Antonio Tinajero, Vice President of Miracles for Mya. “The Miracles for Mya Gala is not just a fundraiser; it’s a celebration of resilience, hope, and the power of community.” Miracles for Mya Gala When: Saturday, March 8, 2025 5:00 PM Where: Tuscany Falls Banquets 9425 W 191st St Mokena, IL 60448, USA Tickets: Purchase here. Since its founding in 2018, Miracles for Mya has donated over 9,000 toys to children at local area hospitals throughout Northeastern Illinois. The 2024 holiday season was one of the busiest yet, with the nonprofit reaching a significant milestone—providing over $56,000 in gifts to children facing the brave battle against cancer. Over $160,000 in toys and financial aid has been distributed by the charity in the last seven years. About Mya: Started by Mya’s Parents, Miracles for Mya is a 501(c)(3) nonprofit organization founded after Mya's courageous battle with stage IV Neuroblastoma. Mya was a typical 4-year-old who loved pink, princesses, and all things Disney. Mya’s (and her family’s) life changed on January 11, 2011, when they heard the words “Mya has cancer.” Mya was diagnosed with stage IV Neuroblastoma and was high-risk from the beginning. As scary as cancer was, nothing was going to change who this kid was. She was always known for her smile, kindness, generosity, and bravery. Mya fought long and hard over the next 6 years, never once believing that she couldn’t conquer cancer. Throughout her years, Mya left a lasting impression on all whom she encountered. Learn more at miraclesformya.org. To learn more about Miracles for Mya and the charityâs work, visit miraclesformya.org. Miracles for Mya is a 501(c)(3) nonprofit organization, and all proceeds are tax deductible. Contact Details Raynor Ave. Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://miraclesformya.org/

February 19, 2025 08:00 AM Eastern Standard Time

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VOESH Adds New Foot Care to Love with Solemate Heel Repair Balm Lavender

VOESH New York

After the overwhelming success of the Solemate Heel Repair Balm Mint, VOESH New York is thrilled to introduce the latest addition to its foot care lineup: Solemate Heel Repair Balm Lavender. Building on the excitement surrounding the original formula, this new lavender-scented version promises a soothing experience while delivering the same powerful hydration and nourishment for dry, cracked heels. The Solemate Heel Repair Balm Lavender combines vegan squalane, organic virgin olive, macadamia, and jojoba oils to repair rough, damaged skin and restore softness. The balm is also enriched with lavender essential oil to hydrate and help reduce foot odor, leaving feet feeling refreshed and revitalized. Whether at home or traveling, the waterless stick balm forms a protective layer to lock in moisture and maintain healthier heels with ease. Vera Oh, Co-Founder of VOESH New York, shared, “We created the Solemate collection with the goal of enhancing our customers’ foot health. Since they’re on their feet all day, we wanted to provide a product that brings comfort, confidence, and convenience. Our lavender formula offers a calming, rejuvenating experience that fits seamlessly into any wellness routine.” With the addition of Solemate Heel Repair Balm Lavender, VOESH New York continues to lead the way in at-home foot care, providing high-quality, dermatologist-tested, vegan, and cruelty-free products so you can feel good about what goes on your skin. Take your heels to Cloud 9 with this luxurious, 100% vegan heel balm. Experience instant, visible results in one single swipe! Find your Solemate on voesh.com and in select retailers. About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. Contact Details absolute R relations Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

February 17, 2025 08:00 AM Eastern Standard Time

Flash Appoints Chris Donus CEO

Flash

Flash, the leader in parking and mobility technology, today announced that Chris Donus, currently the President of Flash, has been appointed Chief Executive Officer. Donus joined Flash as CFO in 2023 and became President in June 2024. Dan Sharplin, who has served as Flash CEO since 2019, will continue as Executive Chairman of the Board of Directors. "It’s the perfect moment for Chris to step into the CEO role and lead Flash in its next phase of growth," said Dan Sharplin, Executive Chairman, Flash. "Chris is a proven leader, and as those who’ve worked with him will attest, has the ability to drive execution at speed and at scale that promises to take Flash to new heights." Sharplin will shift focus to strategy and Board leadership, actively supporting Chris Donus and the executive team and steering strategic projects and partnerships. He will continue advancing Flash’s industry leadership and driving its vision for the digital transformation of the industry to a modern marketplace that delivers seamless experiences to drivers and increased value and transparency for owners and operators. Donus will assume responsibility for strategic execution and continue leading the expansion of Flash’s emerging digital demand network, EV charging and parking platforms, and its regionalized branch organization. Donus joined Flash as a seasoned mobility and technology leader in finance and operations. Prior to Flash, he served as COO and CFO at Wheel Health, VP and Business Unit leader of Express Drive at Lyft, and served in President, COO and CFO roles at Silvercar. "I thank Dan Sharplin and the Board of Directors for their support and confidence as well as the incredible opportunity to lead the world class team we've assembled at Flash," said Donus. "I couldn't be more excited for the possibilities that lay ahead – for Flash and for the industry – as we continue the journey to make the transformation of parking a reality." An innovator in parking management technology since 2011, Flash has achieved unprecedented scale encompassing over 16,000 parking assets, 1 billion annual transactions, and 450 million driver touchpoints in the apps consumers use everyday. Flash is leading the industry transformation to a connected mobility ecosystem that delivers a seamless parking experience for drivers and unlocks profitability and asset yield for operators and owners. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. Contact Details Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

February 13, 2025 08:15 AM Central Standard Time

Mothers’ Milk Bank California Welcomes Dr. Spieler as New Medical Advisor

The Mothers' Milk Bank

Mothers’ Milk Bank California announced today the appointment of Dr. Lauren Spieler, an Osteopathic Physician Board Certified in Family Medicine and Breastfeeding Medicine, as the organization’s new Medical Advisor. Dr. Spieler brings extensive expertise in breastfeeding and postpartum care to the team. Dr. Spieler practices Family Medicine and Breastfeeding Medicine at Kaiser Permanente in Santa Rosa, California, where she has established a Breastfeeding Medicine Clinic. As the Kaiser Permanente Regional Lactation Lead, she focuses on improving lactation services across Northern California. Dr. Spieler also serves as Medical Director for the Sonoma County Breastfeeding Coalition, leading initiatives to support breastfeeding families in the region. Dr. Spieler is dedicated to elevating postpartum and 4th trimester care and is a strong advocate for the mission of the San Jose Donor Milk Bank. She will contribute her knowledge and expertise as the organization continues to expand and improve its services. “We are thrilled to welcome Dr. Spieler to our team. Her extensive experience and strong commitment to advancing breastfeeding and postpartum care will significantly strengthen our efforts to support families in California and beyond,” said Jennifer Benito-Kowalski, CEO for Mothers’ Milk Bank California. “We are excited to see our programs grow and improve with her leadership.” For more information about Dr. Spieler or Mothers’ Milk Bank California, please contact Andrea Racelis, Communications Manager at (408) 111-2222 or Andrea.Racelis@MothersMilk.org Founded 50 years ago, Mothers' Milk Bank California is a leading nonprofit dedicated to providing screened, donated human milk to babies in need. As a founding member of the Human Milk Banking Association of North America (HMBANA), it helped set standards for nonprofit milk banks across North America. The organization collects, pasteurizes, and distributes safe human milk to hospitals and families, ensuring essential nutrition for infants. Committed to improving lives, Mother's Milk Bank California supports families and advances neonatal care. Contact Details Mothers Milk Bank California Andrea Racelis +1 408-638-2874 andrea.racelis@mothersmilk.org Company Website https://mothersmilk.org/

February 11, 2025 12:00 PM Pacific Standard Time

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Flash Names Jim Zeitunian Chief Technology Officer

Flash

Flash, the leader in parking and mobility technology, today announced the hiring of Jim Zeitunian as Chief Technology Officer (CTO). Over his decades-long career, Zeitunian has led the transformation of hardware and software firms into AI-forward technology innovators. As CTO of Flash, he will drive innovation and advancement of the digital parking ecosystem powering Flash’s parking management platform. "Now is a pivotal time in parking and mobility innovation, and Jim's track record of modernizing legacy industries through AI and cloud technologies aligns perfectly with Flash's vision," said Dan Sharplin, Flash's CEO and Chairman. "His expertise in scaling AI platforms will accelerate our transformation of the parking experience, from expanding our AI-enabled Vision camera network to deepening integrations with consumer apps like ParkMobile. Jim's leadership will be instrumental in building the intelligent mobility infrastructure of tomorrow." Zeitunian joins Flash with a distinguished career in technology leadership, including most recently as CTO of Powerfleet, where he transitioned a traditional fleet management business into a data-driven SaaS powerhouse. Earlier in his career, he developed enterprise SaaS platforms at Coupa Software and Thomson Reuters, gaining unique insight into scaling complex technology ecosystems for Fortune 500 businesses. "The parking industry is ready for an AI-driven revolution, and as a pioneer in parking and mobility technology, Flash has positioned itself to lead it," said Zeitunian. "We’re creating an intelligent parking network that will fundamentally change how people and vehicles move through urban spaces. The opportunity to join Flash's talented team to scale this vision globally is incredibly exciting." In the CTO role, Zeitunian assumes leadership of Flash's global engineering, product management and design, and quality assurance teams and reports to Flash president Chris Donus. Priorities include expanding Flash's AI capabilities across its product portfolio, scaling the company's cloud-based operating system to support growing transaction volumes, and accelerating the integration of parking, EV charging, and mobility services into a unified digital experience. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. Contact Details Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

February 03, 2025 12:00 PM Central Standard Time

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