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VOESH New York Launches the Ultimate 2-in-1 Exfoliating Body Wash

VOESH New York

VOESH New York is thrilled to unveil the newest addition to its vegan body care lineup: the Exfoliating Body Wash. Combining the power of cleansing and exfoliation, this 2-in-1 scrub-to-suds formula is designed to gently smooth and soothe dry, rough patches while leaving skin feeling softer, clearer, and hydrated. Say goodbye to complicated shower routines and hello to the simplicity of beautiful, healthy skin in one step. Packed with active ingredients like pure sugar crystals, plant-derived AHAs, and a nourishing botanical oil blend, this microbiome-friendly Exfoliating Body Wash delivers a luxurious, skin-loving experience. The dual-action, 99+% natural-origin formula is perfect for those seeking a gentle exfoliation and cleanse that never strips skin’s moisture. The mild, plant-derived surfactants produce a rich lather, while the added oils hydrate for a refreshed feel. “Our goal has always been to create products that not only deliver high-quality skincare but also provide an experience,” said Vera Oh, Co-Founder of VOESH New York. “With our Exfoliating Body Wash, we’ve combined captivating scents and a multitasking formula that simplifies your shower routine without feeling rushed.” The Exfoliating Body Wash is available in four skin-friendly, finely crafted fragrances to create an elevated sensory moment: Fig & Amber: A warm, inviting blend of sweet fig and amber that creates a cozy ambiance. Black Tea & Rosé: A rich, smoky tea scent balanced with the light, fresh aroma of rosé to create an upscale atmosphere. Neroli & Patchouli: A captivating blend of citrusy neroli and deep, earthy patchouli that balances freshness and sensual depth. Hinoki & Lavanda: A calming, earthy scent of hinoki wood, blended with the soft, floral aroma of lavender, to create a peaceful, nature-inspired escape. Treat your skin and senses to the new Exfoliating Body Wash! Shop the collection on voesh.com and at select retailers. Bare your best and shower sweeter! About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

March 25, 2025 09:59 AM Eastern Daylight Time

ma:nyo Expands U.S. Presence with Ulta Expansion and Launch in Target

ma:nyo

Korean skincare powerhouse ma:nyo expands its retail footprint in the U.S. with its latest launch in Target and significant growth across new Ulta Beauty locations. Recognized as the #1 best-selling cleansing brand in Korea’s largest beauty retailer, Olive Young, ma:nyo continues to strengthen its global presence, delivering innovative K-Beauty skincare solutions to a devoted and growing customer base. ma:nyo is expanding its presence within Ulta Beauty, growing from 650 locations to 1,392 stores in just over six months. This growth underscores the brand’s continued commitment to making high-quality, premium Korean skincare more accessible to the US consumer. The brand is also launching in all 1,778 Target stores, securing a coveted spot in the retailer’s “Fan Favorites” section—where globally renowned skincare brands take center stage as iconic skincare picks for everyone. The expansion marks a significant milestone as ma:nyo stands alongside some of the most recognized names in the beauty industry, strengthening its status as a go-to brand for high-performance skincare. A pioneer in K-beauty, ma:nyo’s transformative skincare delivers effective, result-driven beauty solutions that are formulated with clean, high-quality ingredients to nurture the skin. Every product is designed to impart visible results while supporting the skin’s natural balance. “We are thrilled to expand our presence in US retail doors,” says xx. “The overwhelming response to our cleansing oils and skincare innovations since launch less than a year ago proves consumers are eager for high-performance, science-backed Korean beauty solutions. Fostering these retail partnerships is key to getting ma:nyo into the hands of skincare enthusiasts across the US.” For media inquiries, please contact Kathy Pape | kathy@papepr.com or Linsey Tilbor Rubin | ltilbor@rellmc.com. ma:nyo, short for "Manyo Factory," is a leading Korean skincare brand known for its innovative and results-driven formulas. Founded with a commitment to harnessing the power of natural ingredients and advanced science, ma:nyo creates gentle yet effective products designed to nourish and restore skin health. Best known for its cult-favorite Pure Cleansing Oil; ma:nyo has earned a loyal global following for its commitment to transparency, clean ingredients, and cruelty-free practices. With a growing presence in the U.S., including availability at all Ulta Beauty and Target, ma:nyo continues to bring the best of K-Beauty skincare to consumers worldwide. Contact Details Pape PR Katharine Pape +1 917-515-6165 kathy@papepr.com Company Website https://manyo.us

March 25, 2025 09:00 AM Eastern Daylight Time

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LA GOLF AND BRYSON DECHAMBEAU LAUNCH NEW DRIVER

LA GOLF

LA GOLF, the industry leader in cutting-edge golf innovation, is proud to announce the launch of its first-ever driver with Face ID technology. Co-designed by two-time U.S. Open Champion Bryson DeChambeau and LA GOLF Chief Design Officer Jeff Meyer, this groundbreaking driver introduces a patented fitting system that matches both the face and shaft to your swing speed, significantly cutting side spin and making even your misses go straighter. “Bryson’s big idea to make the curve of the face proportionate to swing speed is cutting side spin off the toe and heel almost in half, essentially turning your slice into a fade and hook into a draw,” said Reed Dickens, Founder and CEO of LA GOLF, “and the exciting part is that is works for all swing speeds.” DeChambeau summed up his partnership with LA GOLF by saying, “I have been on a decade long journey to solve for every possible variable with my equipment. Jeff Meyer is the most creative engineer I have ever worked with, and Reed is a proven disruptor and risk taker. That is a rare combination in the golf space, and the driver is the result of that dynamic.” The LA GOLF Driver is the first to pair the curvature of the face (bulge and roll) and shaft to match your swing speed. The revolutionary Face ID technology significantly reduces side spin off the heel and toe by nearly 50%, transforming slices into fades and hooks into draws, giving golfers confidence on the course. LA GOLF’s driver comes standard with their premium A series shafts, optimized for your swing straight out of the box. Bryson’s Design, Your Swing. The LA GOLF Driver is now available for purchase, visit LAGOLF.com to learn more and secure your custom-fit driver today. About LA GOLF LA GOLF’s pro player, anti-establishment DNA has made it the most provocative brand in golf by partnering with the world’s greatest players, using unique performance-enhancing materials, and taking a playful brand position. The governing bodies have made golf virtually unplayable for the average player due to the complex rules and equipment. LA GOLF is the only company with the technology and brand to make golf fun again for everyday players. In just a few years, LA GOLF has partnered with Bryson DeChambeau to develop the most innovative club face and shaft technology that cures the slice and the hook— something other companies have been promising for decades but have yet to deliver. LA GOLF was founded by Reed Dickens with a pro player, anti-establishment philosophy — the same playbook he used to make Marucci the most disruptive brand in baseball. “LA GOLF is ultimately a middle finger to the establishment who constantly tries to make golf more difficult and less fun. Simultaneously building a manufacturing company with innovative designs AND a global lifestyle brand with social currency is difficult, but damn are we having fun.” -Reed Dickens, LA GOLF Founder & CEO For more information on LA GOLF products, visit LAGOLF.com. Contact Details COURTNEY DANIELS CONSULTING Courtney Daniels courtney@cocodaniels.com

March 24, 2025 02:00 PM Eastern Daylight Time

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XVesuvius Named Men's Health "Best Acne Product"

XVolcano

XVolcano's flagship product, XVesuvius, has been named the Men's Health 2025 Grooming Award Winner for "Best Acne Product," recognizing its innovative approach to treating acne with a proprietary combination of clinical-strength active ingredients. “Out of all the acne products our testers tried, they said this one was most effective at attacking active breakouts. One application in the morning and one at night was all it took to erase zits in as little as a day,” said Men’s Health. This prestigious honor acknowledges XVesuvius's effectiveness, particularly for athletes and active individuals dealing with stubborn acne. "We're thrilled to receive this recognition from Men's Health," said Steve Dworman, Founder of XVolcano. "XVesuvius was developed to address multiple aspects of skin health with clinical-strength ingredients. Our formula was created to not only clear acne but to improve overall skin health through clinically-validated ingredients that target multiple pathways simultaneously." XVesuvius represents a breakthrough in skincare through its innovative combination of clinically-validated ingredients at full clinical strength. Based on research shared by board-certified dermatologists, XVesuvius delivers comprehensive skin transformation through seven key mechanisms: - Advanced Antimicrobial Activity Without Antibiotics - Superior Hydration Technology - Powerful Anti-Inflammatory Properties - Sebum Regulation - Advanced Anti-Scarring Technology - Hyperpigmentation Reduction - Comprehensive Anti-Aging Effects "What makes XVesuvius truly revolutionary is its comprehensive approach to skin health," noted Dr. Serena Mraz, a board-certified, Stanford-trained dermatologist who has evaluated the product. "The formula contains a rich combination of potent ingredients that address multiple components of acne, acne sequelae, and aging changes with skin health-boosting effects. Most skincare regimens require 4-5 different products to achieve what XVesuvius accomplishes in one formula." About XVolcano XVolcano is dedicated to developing innovative skincare solutions that address specific challenges faced by athletes and active individuals. The company's flagship product, XVesuvius, combines cutting-edge skincare science with practical formulations designed for real-world use. For more information, visit www.xvolcano.com. Contact Details Farrington PR Kim Farrington kim@farringtonpr.com Company Website https://xvolcano.com/

March 20, 2025 08:30 AM Eastern Daylight Time

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Monster Energy Continues the Launch of Java Monster Irish Crème Flavor In Spectacular Fashion at Chicago’s St. Patrick’s Day Celebrations

YourUpdateTV

In a city renowned for its spirited St. Patrick's Day celebration, Monster Energy is going all out to ensure the continued launch of Java Monster Irish Crème is as memorable as the legendary patron saint himself. The Chicago River will gleam a brilliant emerald green, mirroring the lively spirit of the day, thanks to Monster Energy's participation in the annual river-dyeing tradition. Monster Energy, the brand synonymous with exhilarating energy drinks, is continuing its innovation and celebration to the next level. In an unforgettable display of excitement and flavor, Monster Energy is proudly introducing its latest creation, the Java Monster Irish Crème, amidst the vibrant festivities of Chicago's St. Patrick's Day parade. The streets of Chicago will be alive with the roar of the Java Monster truck, a behemoth of energy making its way through the parade. Decked out in striking Monster Energy branding and the bold, irresistible allure of the Java Monster Irish Crème flavor, the truck will be a sight to behold. Adding to the day's excitement, the Monster Energy team, alongside the enchanting Monster Girls and a particularly mischievous leprechaun, will traverse the parade route. gifting thousands of eager parade-goers with cans of the Java Monster Irish Crème. This creamy, dreamy addition to the Java Monster lineup is infused with the rich, smooth taste of Irish crème, promising an invigorating energy boost with every sip. About Java Monster: No foam, extra hot, half-caf, no-whip, soy latte… enough of the coffeehouse BS already. It’s time to get out of the line and step up to what’s next. Java Monster, premium coffee and cream, brewed up with killer flavor, supercharged with the Monster Energy blend. Coffee done the monster way, wide open, with a take no prisoners attitude and the experience and know-how to back it up. Flavors include Mean Bean, Loca Moca, Salted Caramel, Irish Creme, Caffe Latte, and Triple Shot (Mocha and French Vanilla). So, shake gently and unleash the beast within. Java Monster – anything but basic! About Monster Energy: Based in Corona, California, Monster Energy is the leading marketer of energy drinks and alternative beverages. Refusing to acknowledge the traditional, Monster Energy supports the scene. Whether motocross, off-road, NASCAR, MMA, BMX, surf, snowboard, ski, skateboard, eSports or the rock and roll lifestyle, Monster Energy is a brand that believes in authenticity and the core of what its sports, athletes, gamers and musicians represent. More than a drink, it's the way of life lived by athletes, bands, believers, and fans. See more about Monster Energy including all of its drinks at www.monsterenergy.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

March 19, 2025 11:15 AM Eastern Daylight Time

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Finding Ferdinand Makes Its Retail Debut At Credo Beauty

Finding Ferdinand

Finding Ferdinand, the sister-run brand on a mission to elevate your everyday routine with vegan, skin-loving formulas, is making its retail debut through a partnership with Credo Beauty. The clean beauty brand will be available online on credobeauty.com on March 18, 2025, and will roll out to 14 Credo Beauty stores nationwide. Founded in 2015 by Nhu Le and now run alongside her sister, My Le, Finding Ferdinand celebrates its 10-year anniversary this year, marking a decade of innovation in color cosmetics. Nhu and My’s inspiration for the brand came from the incredible women in their family, especially their mother, a two-time cancer survivor whose strength continues to inspire the brand’s deep commitment to clean formulas. "We’re excited to partner with Credo Beauty, a brand and team we deeply admire for their commitment to clean beauty, sustainability, and education. Like Credo, we’re passionate about creating products that not only perform exceptionally well but also resonate with our clients on a personal level. We're thrilled to see our black lip balm become a daily essential for so many and look forward to continuing to connect with the amazing community through Credo’s incredible in-store experience," said Nhu Le, Founder of Finding Ferdinand. “Credo Beauty is excited to be the first retail partner of Finding Ferdinand, bringing their beautiful products and unique brand vision to our passionate community. Their dedication to sustainability and clean, high-performance formulations aligns perfectly with our values. We love how they connect with customers through custom creations, and their viral black lip balm—offering the perfect touch of color and hydration—has quickly become a daily essential for the Credo team," said Jessica Trieber, VP of Brands at Credo Beauty. Finding Ferdinand’s clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. The brand is best known for its cult-favorite product, The Black Lip Balm, which went viral and sold out 10x, thanks to its innovative, buildable color payoff that enhances any natural lip color. The brand is also set to launch an all-new limited-edition Raspberry shade of its iconic lip balms in tandem with the retail launch on March 18. This hydrating, sheer balm will feature a dark red buildable hue with cool undertones and medium shine, along with a delicious raspberry scent for a sensory experience. Starting on March 18, the following Finding Ferdinand products will be available at Credo Beauty: Delicious Balms ($26 each; 6 shades available at Credo Beauty): Super hydrating and moisturizing sheer lip balms with just a touch of color and a delicious scent. Buildable colors that are easy to wear every day, each paired with its own distinctive scent. Delicate Gloss ($26 each; 6 shades available at Credo Beauty): A non-sticky lip gloss infused with marula oil and nyamplung seed oil with a touch of color, perfect by itself or on top of a lipstick for an extra shiny finish. Tender Blush ($28 each; 6 shades available at Credo Beauty): A lightweight cream blush infused with Squalane that blends easily into the skin for a buildable touch of color. Finding Ferdinand products are 100% vegan and cruelty-free, offering proprietary cosmetic formulations that are clean and non-toxic. Finding Ferdinand takes to heart being a part of creating a better future for the world, and is committed to keeping the brand’s production sustainable - from working in small batches to prioritizing recyclable, recycled, or refillable components. For more information, follow the brand on Instagram @findingferdinand and TikTok @findingferdinand. ABOUT FINDING FERDINAND Effortless Beauty for Every Moment. Sister-run beauty brand Finding Ferdinand is here to elevate your everyday routine with vegan, skin-loving formulas that enhanceânot hideâwhat makes you, you. Our clean, high-performance beauty essentials are designed for the way you live: easy to wear, impossible to mess up, and always a perfect fit. We hope you find something you loveâand wear it your way, every day. ABOUT CREDO BEAUTY Credo Beauty offers todayâs largest clean and sustainably minded beauty assortment in North America, across color, skincare, haircare and fragrance, partnering with over 120 leading brands, such as Westman Atelier, ILIA, OSEA, True Botanicals and LolaVie. Having built the most comprehensive guidelines, âThe Credo Clean Standardâ¢", customers can trust that they are purchasing the most effective, innovative products with safer ingredients with an emphasis on sustainable, natural and ethical materials. Trained makeup artists and estheticians (who are continually being educated by Credo Beauty and our brands) offer an exceptional experience both in-store and online. Visit one of the 15 brick-and-mortar store locations or www.credobeauty.com. Contact Details OGAKI Hallie Sawyer +1 818-388-7338 hsawyer@ogakidigital.com Company Website https://www.findingferdinand.com/

March 18, 2025 11:00 AM Eastern Daylight Time

Tea: The Viral App That Provides Cutting-Edge Dating Safety Tools For Women

Tea

As the popularity of online dating continues to increase, so do the risks. With millions of women navigating dating apps daily, safety should be a non-negotiable priority—yet traditional platforms continue to leave users vulnerable to major safety risks. Tea is addressing these problems head-on. Tea is not a dating app. It's a dating safety platform built exclusively to protect and empower women, equipping them with cutting-edge tools to vet potential dates, verify identities, and make informed choices before ever meeting "their match" in person. Or, on the contrary, do a background check on the guy they just met at the bar in real-time. Founder Sean Cook launched Tea after witnessing his mother get catfished online by scammers and criminals alike, exposing the glaring safety gaps in modern dating platforms. Determined to disrupt an industry prioritizing swipes over security, Cook created Tea—a dating safety app for women powered by AI-driven safety technology and real-time identity verification tools. A 2019 ProPublica report conducted with Columbia Journalism Investigations, revealed that over a third of the 1,200 women surveyed had been sexually assaulted by someone they met on a dating app. In 2023, Time Magazine referenced this report, noting that while some platforms require background checks, experts caution that the widespread underreporting of sexual assaults means these measures alone cannot guarantee safety. Tea is tackling this issue head-on, redefining dating safety by giving women control and a powerful community to lean on. "With millions of women facing online dating risks daily, I knew there had to be a better way," said Sean Cook, Founder of Tea. "Tea was built to provide women with an easy way to vet potential dates without fear instantly. Dating should be exciting, not dangerous-and we're here to revolutionize online dating safety for women." How Tea is Revolutionizing Dating Safety Unlike dating apps, the purpose of Tea is to verify the identity of people on match-making apps. Tea is transforming the way women navigate modern dating, offering a simple yet powerful way to prioritize safety before meeting someone new. Users appreciate the ability to discreetly inquire about past experiences so they can gain peace of mind and make more informed decisions. With its user-friendly design and commitment to transparency, Tea is empowering women to look out for one another like never before. Real-Time Background Checks & Safety Tools Reverse Image Search - Catch catfish and fake profiles by dropping a screenshot of your "match" into our Catfish Finder AI. Phone Number Lookup - Verify if someone has a hidden marriage or concerning history with just their phone number. Background Checks - Access public records, sex offender maps, and criminal history to assess if your date is safe to meet up with IRL. The Largest Women's Dating Support Network: Built On AI-Driven Safety & Trust The Tea Party "Group Chat" - A safe, anonymous space where women can share dating experiences, ask for advice, leave honest feedback on past partners, and connect with women nationwide to empower each other with real, unfiltered dating insights—because no woman should have to navigate dating alone. Tea's advanced identity verification process ensures that only women gain access, preventing lurking exes, bad actors, and fake profiles from infiltrating the safe, private community. Tea's SafeSip AI Moderation technology automatically detects and removes potentially harmful content to ensure a safe space for users. A Growing Movement, Not Just an App Since launching in 2023, Tea has skyrocketed to over 500,000 users, ranked #4 in the App Store, received over 16,000 5-star ratings, and generated $1.6 million in ARR. You can read hundreds of powerful reviews women have left on the app HERE. But its mission goes beyond numbers—Tea is actively making a difference by donating 10% of its profits to the National Domestic Violence Hotline, extending its impact beyond technology. "Tea isn't just an app; it's a movement. With the power of real-time safety tools and a community of women supporting each other, we're giving women the confidence and security they deserve," said Daniella Szetela, Tea's Chief Female Officer and the viral influencer behind @Daniella.Your.BFF, her social media community with over 500,000 women across her social platforms. With its commitment to safety and innovation, Tea is setting a new standard for dating safety. By prioritizing women's security and leveraging cutting-edge technology, Tea is proving that dating safety isn't optional—it's essential. Tea is available now on iOS and Android. To learn more, visit https://www.teaforwomen.com/. Tea is a first-of-its-kind dating safety platform that equips women with real-time dating safety tools to help women make informed decisions before meeting up with their online matches. Created by Sean Cook after witnessing his mom get catfished in the online dating world, Tea provides AI-driven background checks, catfish detector technology, real-time identification verification, and more—ensuring a safer dating experience. With over 500,000 users and counting, Tea is leading the movement to empower women to take control of their dating safety. Contact Details The Public Relationship Aria Parker pr@thepublicrelationship.com Company Website https://www.teaforwomen.com/

March 13, 2025 04:00 PM Eastern Daylight Time

Chanel Christoff Davis Appointed to WBENC Board of Directors

Davis Davis & Harmon

Davis Davis & Harmon LLC (DDH), among the nation’s largest woman- and minority-owned sales tax consulting firms, proudly announces that its founder and CEO, Chanel Christoff Davis, has been named to the Board of Directors of the Women's Business Enterprise National Council (WBENC). WBENC is a leading non-profit organization dedicated to certifying and advancing women-owned and small businesses across the United States. Davis, a dedicated advocate and mentor for women in business, brings extensive experience as a women-owned business leader with a strong commitment to empowering future generations of women entrepreneurs. Recognized as one of D CEO’s Top Financial Executives of 2024, she has been instrumental in fostering corporate connections and championing women-owned businesses in supply chains as a member of the Women’s Business Council Southwest Board - one of WBENC’s 14 regional partners. Beyond WBENC, Davis actively supports women small business owners through her participation in Goldman Sachs’ 10,000 Small Businesses Voices, a national initiative that amplifies the voices of entrepreneurs and advocates for policy changes to drive small business growth and economic opportunity. She also mentors participants in the Goldman Sachs One Million Black Women initiative, helping to expand access to capital and resources for Black women in business. In addition to her advocacy, Davis takes on her role as a mentor with great pride, hosting knowledge-sharing events such as Kickback with Chanel, a mentorship panel series sponsored by JP Morgan Chase. These gatherings focus on key business topics essential to the growth of local women entrepreneurs in the Dallas/Ft. Worth area, fostering collaboration, strengthening connections, and building a thriving community of African American business owners. “It is a profound honor to serve on the WBENC Board of Directors,” said Davis. “This is a pivotal time for women-owned businesses to make meaningful contributions to the business world. I am committed to fostering growth, mentorship and collaboration to ensure we continue breaking barriers and championing one another.” Under Davis’s leadership, DDH has become a multi-state powerhouse in the sales tax consulting industry. The firm specializes in sales tax refund recovery and audit defense and delivers measurable financial impacts for businesses across industries. Together, the DDH team recovers over $250 million annually for its clients. ### About Davis Davis & Harmon LLC - Sales Tax Experts Co-founded in 2001 by Chanel Christoff Davis, Davis Davis & Harmon LLC (DDH) is one of largest woman- and minority-owned sales tax consulting firms in the United States. Headquartered in Dallas, the award-winning firm helps businesses navigate the complexities of sales and use tax compliance, delivering innovative solutions that enhance bottom-line performance. Learn more at www.ddhtax.com. About WBENC The Women’s Business Enterprise National Council (WBENC) is the largest certifier of women-owned businesses in the United States and a leading advocate for women entrepreneurs. Partnering with 14 Regional Partner Organizations, WBENC provides certification, professional development, and business development opportunities to more than 18,000 WBENC-certified women-owned businesses. For more information, visit www.wbenc.org. Contact Details Davis Davis & Harmon Chanel Christoff Davis +1 972-488-5000 chanel@ddhtax.com Center Reach Communications Alexandra Campbell alexandra@centerreachcommunication.com Company Website http://www.ddhtax.com/

March 04, 2025 09:00 AM Eastern Standard Time

LOVER® Cosmetics Demo’s Simple Beauty in 5-Steps on NewBeauty’s TalkShopLive® Channel

LOVER COSMETICS

LOVER® Cosmetics founder Ashley Maurin Rodden demos the makeup line’s 5-step, simple-beauty makeup regime and magnetic palettes on NewBeauty Magazine’s TalkShop Live channel Tuesday, March 4 at 6:00 p.m. eastern. “After doing hundreds of makeovers, women kept repeating the same two complaints, ‘I don’t know how to do my makeup’, and ‘I don’t have time’. Our 5-step makeup regime and guide show women HOW to do their makeup and our 5-step palettes help women do their makeup fast,” said Rodden. LOVER Cosmetics placed first runner-up in Sept. at MakeupIn’s New York Beauty Tank Competition for its best-selling 5-step palettes and makeup classes. The line also serves as the makeup provider for the New York City Macy’s Thanksgiving Day Parade, producing more than 1300 makeup kits for dancers and cheerleaders nationwide. The everyday woman can learn how to simplify her makeup routine, travel and touch ups from the safety of her own powder room on Tuesday. Paris-trained makeup artist Ashley Maurin Rodden is offering a quick, 5-step demo on TalkShopLive. Each palette also has a QR code on the bottom that takes women to a 5-step video. Palettes range from the smokey palette, to a very wearable nude shimmer palette, and the line’s best-selling matte palette that caters to a more mature client. “The four palettes are the colors that are most purchased and put together year after year in my studio. And, they are multifunctional! The taupe color in each is a double for a brow filler, the light shadow services as a highlighter. The wearer can actually use this one palette for a full face,” said Rodden. “Plus, the rectangular space can be used to store lashes, extra lipstick or foundation for a busy woman on the go or for travels.” Each of the palettes are made in the USA, vegan, paraben free, gluten free, EU complaint and cruelty free. The cosmetic line was started by Kansas City’s Ashley Maurin Rodden in 2006 and gained notoriety as the National Sponsor of Miss Teen USA. Rodden spent a summer interning at Chanel, Inc., in New York City and Rodden studied makeup artistry in Paris, France, at the renowned Christian Chauveau makeup school. The Kansas City-based studio services women nationwide, providing in-studio and virtual makeup lessons. The line serves as the makeup provider for the Macy’s Thanksgiving Day Parade and Spirit of America Productions, plus dance and cheer teams nationwide. For more information on LOVER Cosmetics or to visit www.lover-cosmetics.com or email pr@lover-cosmetics.com. Founded in 2006, LOVER® Cosmetics LLC, is a full color cosmetics line. From day one, the goal was to make makeup simple for women. In 2009 LOVER® was named the national sponsor of Miss Teen USA. After hundreds, perhaps thousands of makeovers, the brand relaunched LOVER® Cosmetics in response to women’s two most common makeup dilemmas: 1) “I don’t know how to do my makeup” and 2) “I don’t have time.” The answer: LOVER®’s magnetic palettes, 5-step makeup regime and their soft, natural approach to makeup help women look good and feel good every day. LOVER placed 1St runner up in the nation at the 2024 MakeupIn beauty tank competition in New York. The brand is also the makeup provider for the Macys Thanksgiving Day parade and Spirit of America, designing more than 1300 makeup kits for cheerleaders and dancers nationwide. Contact Details Colleen Mathis, absolute R relations Colleen Mathis +1 917-690-5560 colleen@absoluterrelations.com Company Website https://www.lover-cosmetics.com/

March 03, 2025 08:00 AM Eastern Standard Time

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