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VOESH Adds New Foot Care to Love with Solemate Heel Repair Balm Lavender

VOESH New York

After the overwhelming success of the Solemate Heel Repair Balm Mint, VOESH New York is thrilled to introduce the latest addition to its foot care lineup: Solemate Heel Repair Balm Lavender. Building on the excitement surrounding the original formula, this new lavender-scented version promises a soothing experience while delivering the same powerful hydration and nourishment for dry, cracked heels. The Solemate Heel Repair Balm Lavender combines vegan squalane, organic virgin olive, macadamia, and jojoba oils to repair rough, damaged skin and restore softness. The balm is also enriched with lavender essential oil to hydrate and help reduce foot odor, leaving feet feeling refreshed and revitalized. Whether at home or traveling, the waterless stick balm forms a protective layer to lock in moisture and maintain healthier heels with ease. Vera Oh, Co-Founder of VOESH New York, shared, “We created the Solemate collection with the goal of enhancing our customers’ foot health. Since they’re on their feet all day, we wanted to provide a product that brings comfort, confidence, and convenience. Our lavender formula offers a calming, rejuvenating experience that fits seamlessly into any wellness routine.” With the addition of Solemate Heel Repair Balm Lavender, VOESH New York continues to lead the way in at-home foot care, providing high-quality, dermatologist-tested, vegan, and cruelty-free products so you can feel good about what goes on your skin. Take your heels to Cloud 9 with this luxurious, 100% vegan heel balm. Experience instant, visible results in one single swipe! Find your Solemate on voesh.com and in select retailers. About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. Contact Details absolute R relations Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

February 17, 2025 08:00 AM Eastern Standard Time

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Flash Appoints Chris Donus CEO

Flash

Flash, the leader in parking and mobility technology, today announced that Chris Donus, currently the President of Flash, has been appointed Chief Executive Officer. Donus joined Flash as CFO in 2023 and became President in June 2024. Dan Sharplin, who has served as Flash CEO since 2019, will continue as Executive Chairman of the Board of Directors. "It’s the perfect moment for Chris to step into the CEO role and lead Flash in its next phase of growth," said Dan Sharplin, Executive Chairman, Flash. "Chris is a proven leader, and as those who’ve worked with him will attest, has the ability to drive execution at speed and at scale that promises to take Flash to new heights." Sharplin will shift focus to strategy and Board leadership, actively supporting Chris Donus and the executive team and steering strategic projects and partnerships. He will continue advancing Flash’s industry leadership and driving its vision for the digital transformation of the industry to a modern marketplace that delivers seamless experiences to drivers and increased value and transparency for owners and operators. Donus will assume responsibility for strategic execution and continue leading the expansion of Flash’s emerging digital demand network, EV charging and parking platforms, and its regionalized branch organization. Donus joined Flash as a seasoned mobility and technology leader in finance and operations. Prior to Flash, he served as COO and CFO at Wheel Health, VP and Business Unit leader of Express Drive at Lyft, and served in President, COO and CFO roles at Silvercar. "I thank Dan Sharplin and the Board of Directors for their support and confidence as well as the incredible opportunity to lead the world class team we've assembled at Flash," said Donus. "I couldn't be more excited for the possibilities that lay ahead – for Flash and for the industry – as we continue the journey to make the transformation of parking a reality." An innovator in parking management technology since 2011, Flash has achieved unprecedented scale encompassing over 16,000 parking assets, 1 billion annual transactions, and 450 million driver touchpoints in the apps consumers use everyday. Flash is leading the industry transformation to a connected mobility ecosystem that delivers a seamless parking experience for drivers and unlocks profitability and asset yield for operators and owners. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. Contact Details Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

February 13, 2025 08:15 AM Central Standard Time

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Mothers’ Milk Bank California Welcomes Dr. Spieler as New Medical Advisor

The Mothers' Milk Bank

Mothers’ Milk Bank California announced today the appointment of Dr. Lauren Spieler, an Osteopathic Physician Board Certified in Family Medicine and Breastfeeding Medicine, as the organization’s new Medical Advisor. Dr. Spieler brings extensive expertise in breastfeeding and postpartum care to the team. Dr. Spieler practices Family Medicine and Breastfeeding Medicine at Kaiser Permanente in Santa Rosa, California, where she has established a Breastfeeding Medicine Clinic. As the Kaiser Permanente Regional Lactation Lead, she focuses on improving lactation services across Northern California. Dr. Spieler also serves as Medical Director for the Sonoma County Breastfeeding Coalition, leading initiatives to support breastfeeding families in the region. Dr. Spieler is dedicated to elevating postpartum and 4th trimester care and is a strong advocate for the mission of the San Jose Donor Milk Bank. She will contribute her knowledge and expertise as the organization continues to expand and improve its services. “We are thrilled to welcome Dr. Spieler to our team. Her extensive experience and strong commitment to advancing breastfeeding and postpartum care will significantly strengthen our efforts to support families in California and beyond,” said Jennifer Benito-Kowalski, CEO for Mothers’ Milk Bank California. “We are excited to see our programs grow and improve with her leadership.” For more information about Dr. Spieler or Mothers’ Milk Bank California, please contact Andrea Racelis, Communications Manager at (408) 111-2222 or Andrea.Racelis@MothersMilk.org Founded 50 years ago, Mothers' Milk Bank California is a leading nonprofit dedicated to providing screened, donated human milk to babies in need. As a founding member of the Human Milk Banking Association of North America (HMBANA), it helped set standards for nonprofit milk banks across North America. The organization collects, pasteurizes, and distributes safe human milk to hospitals and families, ensuring essential nutrition for infants. Committed to improving lives, Mother's Milk Bank California supports families and advances neonatal care. Contact Details Mothers Milk Bank California Andrea Racelis +1 408-638-2874 andrea.racelis@mothersmilk.org Company Website https://mothersmilk.org/

February 11, 2025 12:00 PM Pacific Standard Time

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MIXIK SKIN Expands Into Lip Care With The Launch Of The Gumball Lips Collection

MIXIK SKIN

MIXIK SKIN, the Korean beauty brand known for redefining skincare with its innovative all-mist approach, today announced its expansion into lip care with the Gumball Lips Collection. This vibrant and playful lineup introduces a trio of must-have lip products designed to deliver hydration, color, and shine with a skincare-first philosophy. "We are beyond excited to introduce the Gumball Lips Collection as our first foray into lip care," said Lena Park, Brand Director and Co-Founder of MIXIK SKIN. "True to our brand ethos, we've formulated these products with skincare benefits at the forefront, ensuring these products hydrate, nourish, and enhance the lips’ natural beauty in a fun and effortless way.” The collection includes 11 SKUs, each priced at $16, featuring three standout products: Glossy Lip Serum: A luxurious, serum-infused gloss that nourishes, repairs, and enhances lips with deep hydration. Plumping Lip Ampoule: A high-shine, non-sticky plumping gloss that delivers instant hydration and a fuller-looking pout. Juicy Lip Tint: A buildable, water-based tint that stains lips with a sheer burst of color and doubles as a cheek blush. “With the Gumball Lips Collection, we wanted to create lip products that deliver incredible hydration and color while also capturing a sense of playfulness and self-expression,” said Christine Moon, Managing Director and Co-Founder of MIXIK SKIN. “From the packaging to the formulas, every detail is designed to make lip care feel exciting, effortless, and uniquely MIXIK SKIN.” What sets the Gumball Lips Collection apart is its innovative formulation, featuring Blue Agave Extract, a powerhouse ingredient known for its intense hydration properties. Each product is designed for all-day comfort, ensuring lips remain soft, smooth, and nourished. Whether providing deep hydration, a sheer pop of color, or a high-shine, plumped-up finish, the collection delivers a versatile lip care experience. Available shades: Glossy Lip Serum: Available in Clear Oasis and Wild Raspberry. Plumping Lip Ampoule: Comes in Red Plump, Mauve Plump, Apricot Plump, Pink Plump, and Poppy Plump. Juicy Lip Tint: Offered in Vivid Coral, Cherry Pop, Spiced Sangria, and Pink Guava. Founded in April 2024 by Sunny Oh, Lena Park and Christine Moon, MIXIK SKIN was created out of an essential need for a convenient, sanitary, and travel-friendly skincare solution that was fun yet effective. Inspired by the innovation of Korean beauty rituals, the founders set out to develop skin-first solutions that blend high-quality ingredients with affordability. Every formula reflects its dedication to ethical standards, ensuring that all MIXIK SKIN products remain cruelty-free and vegan. At its core, the brand stands for inclusivity, simplicity, and uncompromising quality. The Gumball Lips Collection is available exclusively at www.mixikskin.com. Be sure to follow along with every MIXIK SKIN moment on Instagram and TikTok. About MIXIK SKIN: MIXIK SKIN is an all-mist Korean beauty brand based in Los Angeles, dedicated to breaking down the barriers of skincare and making it accessible for all. Founded by Sunny Oh, Christine Moon, and Lena Park, MIXIK SKIN blends the best of Korean skincare wisdom with modern innovation, offering a range of minimalist yet effective products designed for every skin type and gender identity. With a commitment to inclusivity, simplicity, and quality, MIXIK SKIN empowers individuals to embrace their unique skin journey with confidence. Contact Details Six One Agency Camryn Carlson camryn@six-one.com

February 11, 2025 08:03 AM Eastern Standard Time

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Skin by Brownlee & Co Debuts The Toned Collection and Sustainable Brand Refresh

Skin by Brownlee & Co

Skin by Brownlee & Co, the Black-owned, esthetician-formulated skincare brand, unveils its latest innovation: The Toned Collection. Following the debut of a refreshed brand identity, this transformative line introduces four powerhouse products designed to help everyone achieve their ultimate skin goals, delivering hydration, brightness, and a healthy glow with every application. The Toned Collection combines the power of gentle yet highly effective ingredients, including niacinamide, hyaluronic acid, and kojic acid, to fortify the skin barrier, reduce redness, diminish dark spots, and deeply hydrate for a radiant glow. This transformative lineup includes three meticulously crafted products and an innovative skincare tool: Toned Brightening Serum ($62): Evens skin tone, fades dark spots, and hydrates with niacinamide, kojic acid, and dual-weight hyaluronic acid for a dewy, radiant complexion. Toned Eye Cream ($37): Reduces puffiness, brightens dark circles, and smooths fine lines with niacinamide, caffeine, and antioxidant-rich glutathione. Toned Brightening Cream ($52): A rich, overnight treatment that fades dark spots, smooths texture, and hydrates deeply using glycolic acid, niacinamide, and licorice root extract. Eye Cryoball ($15): This innovative under-eye tool combines soothing ice therapy with a stainless-steel roller, reducing inflammation and rejuvenating the delicate eye area. “The Toned Collection represents our dedication to delivering effective, accessible solutions for all skin types,” said Sylvia Brownlee, founder of Skin by Brownlee & Co and a seasoned esthetician with nearly 30 years of expertise. “We’ve designed these products to simplify skincare routines while addressing common concerns like hyperpigmentation, dullness, and uneven skin tones.” This launch builds on a pivotal moment for the brand, following a recent refresh of its identity and packaging that reflects its growth and commitment to excellence. Celebrating seven years of empowering its community, Skin by Brownlee & Co proudly introduces: Sustainable Packaging: Recyclable amber glass jars and bottles that exude elegance and protect product integrity by shielding formulations from light degradation. Integrated QR Codes: Each product container now includes a QR code for easy access to usage instructions, tips, and educational resources, underscoring the brand’s commitment to informed and empowered customers. Reimagined Visual Identity: A sleek new logo, revamped product names, and an updated aesthetic align with the brand’s elevated focus on quality and inclusivity. Founded in 2017, Skin by Brownlee & Co is the realization of Brownlee’s journey to create effective, inclusive skincare solutions. After her personal struggles with acne and hyperpigmentation, Brownlee channeled her decades of experience into crafting formulations tailored for melanin-rich skin, while remaining effective for all skin types. The launch of the Toned Collection and the brand refresh reflects Skin by Brownlee & Co’s unwavering mission to redefine beauty standards with formulations crafted to meet the unique needs of all skin types. The collection is now available for purchase exclusively at www.skinbybrownleeandco.com. Follow Skin by Brownlee & Co on Facebook, Instagram, and YouTube. About Skin by Brownlee & Co Since 2017, Skin by Brownlee & Co has been dedicated to empowering individuals of all skin types, with a particular focus on those with melanin-rich skin, by providing simple, effective skincare solutions. Founded by Sylvia Brownlee, a seasoned esthetician with 30 years of experience, the brand specializes in addressing concerns such as acne, hyperpigmentation, and aging with expertly formulated products. Skin by Brownlee & Co believes in the transformative power of proactive skincare, aiming to foster confidence, self-worth, and well-being. The brand’s mission is to educate, empower, and inspire individuals to achieve their skin goals while embracing their unique beauty. Contact Details Six One Agency Camryn Carlson camryn@six-one.com

February 06, 2025 09:57 AM Eastern Standard Time

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Black Radiance Announces Partnership with U.S. Figure Skater Starr Andrews

Black Radiance Beauty

Black Radiance, the leading beauty brand for women of color, is proud to announce its partnership with U.S. figure skater Starr Andrews. Just in time for Black History Month, this collaboration celebrates Black excellence and uplifts women by supporting one of the most inspiring athletes in the sport today. In 2022, Starr Andrews made history as the first African American woman to medal in singles in the Grand Prix era and the first African American woman to stand on the U.S. Championship podium in 35 years. Her resilience, competitive spirit, and dedication to excellence align perfectly with Black Radiance’s mission to empower women of color to express themselves through beauty and confidence. “At Black Radiance, we celebrate and support Black women who break barriers and redefine what’s possible," said K. MacDonald Parris, Vice President of Marketing at Black Radiance. “Starr Andrews’ journey in figure skating embodies perseverance and the power of representation. We are honored to stand by her and support her Olympic pursuit as she continues to inspire and make history on the ice.” "Figure skating, like makeup, is an art form rooted in creativity, confidence, and self-expression,” said Starr Andrews. “My partnership with Black Radiance is so meaningful because they celebrate the same values that have helped shape my journey as a figure skater. Together, we’re uplifting and inspiring the next generation to show up confidently in their beauty and their dreams." Like many Black Radiance users who are introduced to the brand by their mothers, Starr’s journey in figure skating began with her mom taking her to the rink at just three years old, creating a shared tradition of inspiration. In figure skating, presentation is key, where everything from outfits to makeup plays a role in the ritual. For Starr, putting on makeup before a big competition is as important as the hours spent practicing on the ice. It’s a powerful act of self-expression and confidence. This collaboration showcases Black Radiance’s dedication to celebrating diverse beauty, amplifying Black voices, and providing high-quality products that inspire individuals to embrace their beauty with pride. It also honors the brand’s long-standing trust and influence among women of color worldwide. Looking ahead, Black Radiance envisions this partnership evolving into a long-term collaboration, with Starr Andrews serving as a spokesperson and brand ambassador. As she continues to inspire audiences worldwide, Black Radiance is excited to support her journey while showcasing its commitment to providing accessible, high-quality beauty products tailored for women of color. Be sure to catch Starr’s makeup looks on and off the ice on Black Radiance’s Instagram, Facebook, Twitter, TikTok, and Starr Andrews’s Instagram. High res images and interviews are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Black Radiance Sherry West swest@markwins.com

February 06, 2025 08:03 AM Eastern Standard Time

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Flash Names Jim Zeitunian Chief Technology Officer

Flash

Flash, the leader in parking and mobility technology, today announced the hiring of Jim Zeitunian as Chief Technology Officer (CTO). Over his decades-long career, Zeitunian has led the transformation of hardware and software firms into AI-forward technology innovators. As CTO of Flash, he will drive innovation and advancement of the digital parking ecosystem powering Flash’s parking management platform. "Now is a pivotal time in parking and mobility innovation, and Jim's track record of modernizing legacy industries through AI and cloud technologies aligns perfectly with Flash's vision," said Dan Sharplin, Flash's CEO and Chairman. "His expertise in scaling AI platforms will accelerate our transformation of the parking experience, from expanding our AI-enabled Vision camera network to deepening integrations with consumer apps like ParkMobile. Jim's leadership will be instrumental in building the intelligent mobility infrastructure of tomorrow." Zeitunian joins Flash with a distinguished career in technology leadership, including most recently as CTO of Powerfleet, where he transitioned a traditional fleet management business into a data-driven SaaS powerhouse. Earlier in his career, he developed enterprise SaaS platforms at Coupa Software and Thomson Reuters, gaining unique insight into scaling complex technology ecosystems for Fortune 500 businesses. "The parking industry is ready for an AI-driven revolution, and as a pioneer in parking and mobility technology, Flash has positioned itself to lead it," said Zeitunian. "We’re creating an intelligent parking network that will fundamentally change how people and vehicles move through urban spaces. The opportunity to join Flash's talented team to scale this vision globally is incredibly exciting." In the CTO role, Zeitunian assumes leadership of Flash's global engineering, product management and design, and quality assurance teams and reports to Flash president Chris Donus. Priorities include expanding Flash's AI capabilities across its product portfolio, scaling the company's cloud-based operating system to support growing transaction volumes, and accelerating the integration of parking, EV charging, and mobility services into a unified digital experience. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. Contact Details Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

February 03, 2025 12:00 PM Central Standard Time

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Shareholder Group, Detransitioner to Call Out Gender Ideology Harm at Visa, Inc. Annual Meeting on Tuesday

NLPC

National Legal and Policy Center, an investor in Visa, Inc., will present a shareholder proposal at the payment processor’s annual meeting on Tuesday, Jan. 28. The measure asks the company to investigate risks related to its discriminatory pay and benefits policies – specifically addressing where employees affected by gender-switching advocacy have been psychologically or medically harmed, without providing remedial care – and reporting to shareholders why such compensation gaps exist in the company’s policies. Speaking at Visa’s meeting in support of the proposal will be Claire Abernathy, a 20-year-old detransitioner whose therapy, medical and health insurance providers steered her into drastic body altering procedures when she questioned her gender starting at age 12. Ms. Abernathy will address the company’s board of directors and executive leadership, explaining her difficulties in finding medical care and insurance coverage to attempt to repair the damage done to her body. An excerpt from Abernathy’s planned remarks: By age 12 therapists affirmed my feelings about my body and false identity, and made my parents feel like abusive bigots for not immediately affirming me. The therapy was covered by my parents’ health insurance. Alleged medical professionals put me on a menstrual suppression drug, and at 14 I was put on testosterone and underwent a double mastectomy. It took only 8 months between getting referred for therapy and getting my breasts removed. That is an ideological agenda in search of victims, in the name of medicine, and it’s wrong. “By failing to include detransition care, companies like Visa perpetuate the neglect of a vulnerable population,” said Abernathy. “True equity in healthcare means acknowledging the full range of outcomes in gender transitioning treatments, and ensuring that all individuals have access to the care that they need.” In its shareholder proposal, NLPC itemizes numerous graphic, ghastly body-altering procedures that are drawn from Visa’s employee health insurance coverage through CIGNA, which also covers their minor dependents. Besides early-teen mastectomies like what Abernathy was pressured into, Visa also pays for procedures including penectomies, vaginectomies, orchiectomies, and salpingooophorectomies. “Rather than affirming and funding radical medical experiments on workers and their children – which sound more like something out of a horror movie than legitimate health care – Visa needs to just eliminate this coverage,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “With detransitioner lawsuits spreading across the country against medical providers and health facilities, corporations that sponsor this ‘care’ won’t be far behind in finding themselves in court.” As NLPC points out in its shareholder proposal, the Equal Employment Opportunity Commission considers failure to provide equivalent pay and benefits based on categories including “gender identity” and “sexual orientation” as discriminatory. Even the Securities and Exchange Commission agreed with NLPC that de-transitioning individuals fit under such classifications when considering unfairness in corporate compensation practices, in a decision rendered last year regarding NLPC’s shareholder proposal at Disney. NLPC sponsored similar proposals last year at Johnson & Johnson and PepsiCo. You can read NLPC’s shareholder proposal for Visa at its website. Last year Chesser also composed commentaries for the New York Post and Real Clear Markets that further explained the proposals and their necessity. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

January 28, 2025 09:00 AM Eastern Standard Time

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AMERICAN, AUSSIE AND BRITISH WOMEN UNANIMOUSLY AGREE THEY’RE OVER THE TERM ANTI-AGING!

Wrinkles Schminkles

Cult Aussie Beauty brand and Silicone Patch Pioneer, Wrinkles Schminkles understands that aging is complicated. An inevitable and entirely natural part of life with many upsides, it can also bring physical changes like lines and age spots, sun damage and thinner skin that can be challenging to accept. Oftentimes, women feel ashamed whether choosing to combat those unwanted signs of the times, or to lean into their laugh lines and grow into their grey hair. Wrinkles Schminkles invited women to share their unfiltered thoughts on aging in an online survey - here’s what 1500+ women aged from 20-something to 70-something had to say… We’re over the term ‘anti-aging’ 84% of American women, 88% of Australian women, and 88% of British women said HELL YES! to cancelling the term for good. We feel conflicted about getting older 59% of American women, 57% of British women and 64% of Aussie women don’t love the changes they’re experiencing, but also accept that it’s a natural part of life. The term ‘anti-aging’ feels like pressure 55% of American women, 58% of Aussie women, and 45% of British women feel like they need to be constantly battling ageing to look younger. We want more empowering ways of talking about aging 71% of American women, 71% of Aussie women, and 68% of British women want to see brands use more positive and inclusive language when talking about aging. The consensus… We all feel pressure, so much pressure! To start young, look young, stay young (unlike our ‘distinguished’, ‘silver fox’ male counterparts!). We want to see more real, age appropriate women that reflect us. We want to look as good as we feel without judgement. So, what’s next? We hear and see the women in our community and are committed to continuing to build a judgement-free zone, where women are embraced (at every age!) and aren’t shamed if they choose to embrace the signs of aging or shamed if they want to make it their mission to live a line-free existence. We say: You do you! And we’re here to support you along the way. How Women Really Feel About Ageing and How Wrinkles Schminkles Is Anti Anti-Ageing - YouTube For the full survey results or to arrange an interview with Wrinkles Schminkles’ Founder Gabrielle Requena, please contact Kim Farrington at Farrington PR kim@farringtonpr.com. All You Need To Know About Wrinkles Schminkles We are the pioneers of the reusable, 100% Medical-Grade Silicone Patch Made in one of only two FDA-approved facilities in the USA, our Wrinkle Patches are FDA and TGA-listed and UK and EU certified Backed by independent clinical testing, we can prove what we promise Safe for all skins (including pregnancy), our Wrinkles Patches are reusable (up to 10-20 times, depending on the patch) We launched the world’s first reusable patch-recycling program to become a zero-waste brand Plastic Surgeons, Dermatologists and Aestheticians, Beauty Editors, Make-up Artists and skinfluencers rate and recommend us Contact Details Farrington PR Kim Farrington kim@farringtonpr.com Company Website https://wrinklesschminkles.com/

January 28, 2025 09:00 AM Eastern Standard Time

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