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CITY GEAR HOSTS SIXTH ANNUAL CUTZ 4 KIDS BARBERSHOP & BACK-TO-SCHOOL CELEBRATION

Hibbett, Inc.

City Gear, with more than 200 stores in 17 states, today announced the sixth annual Cutz 4 Kids barbershop and Back-to-School campaign. Kickstarting the new school year with giveaways, fun and freebies for school-aged children, Cutz 4 Kids events will run from July 27 through August 11 at select * City Gear locations nationwide. “We started Cutz 4 Kids back in 2018 to provide a meaningful way to give back to the communities and neighborhoods we serve,” said Derrick Hines, VP Store Operations – City Gear. “It’s always a popular event and we are happy to help out local families shopping for the new school year and to get kids hyped about getting back to class.” Each year, City Gear hosts multiple Cutz 4 Kids Back-to-School appreciation events at select stores across the country. Each event is a community celebration to kick off the new school year, complete with giveaways, music, refreshments, free haircuts, school supplies and fun for family and friends. Professional barbers are onsite at each participating location, providing complimentary professional children’s haircuts for boys and girls. Children of all ages are welcome to get a free haircut and complimentary school supplies on a first-come, first-serve basis, while supplies last. Everyone is welcome to come enjoy the fun and no purchase is necessary. City Gear Back-to-School Shopping Tips Stop by a local * Cutz 4 Kids event for a free haircut and school supplies Check out the sneaker launch calendar to find the hottest new releases and launch dates Join City Gear Rewards and earn rewards while you shop Find the latest trends and toe-to-head curated looks in store and online Find deals and stock up on Back-to-School essentials like backpacks, the hottest kicks, trending graphic tees and shorts, socks, headwear and accessories In a hurry? Try buy online, pick up in store or same day and next day options Learn the origin story of your favorite kicks on the blog *Cutz 4 Kids Back-to-School Events 7/27, City Gear, Atlanta, GA 8/3, City Gear, Memphis, TN 8/4, City Gear, Jackson, MS 8/4, City Gear, Jennings, MO 8/11, City Gear, Cincinnati, OH 8/11, City Gear, Houston, TX 8/11, City Gear, Kansas City, MO About City Gear With over 200 City Gear stores located in 17 states nationwide, City Gear has a proven history of giving back to their communites, providing personalized customer service and access to coveted footwear, apparel and accessories from top brands like Nike, Jordan, Grindhouse, New Balance and New Era. Follow us @citygear on Facebook, Instagram and X and @CityGear on TikTok. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 24, 2024 09:03 AM Central Daylight Time

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The Fastest Growing Entertainment Concept In The World Opens Today In Roseville, Minnesota!

Activate

Activate, the world’s first active gaming facility, and TikTok viral sensation, is thrilled to have opened its doors in Roseville, Minnesota today. Riding high on the wave of success from its openings in Chicago, New Jersey, Atlanta, Dallas, and Kansas City, Activate delivers an unparalleled entertainment experience that captivates gamers' imaginations everywhere. Activate Roseville, MN is located at 1955 County Road B2 W, Unit 10, Roseville, MN 55113, United States. Activate is reshaping the gaming frontier, spanning 12 sites across the United States and 14 across Canada, with its momentum only gaining. With a global community of over 2.6 million players, and a massive global social media following, this immersive experience merges state-of-the-art technology with heart-pounding challenges, delivering an adventure fueled by adrenaline. “Launching our interactive and immersive gaming universe in Roseville marks a pivotal moment as we step into the Minnesota market," said Adam Schmidt, Founder & CEO of Activate. "We're thrilled to invite locals into our world of high-octane, tech-infused adventures that seamlessly blend physical prowess with digital thrills. This debut signals our entry into a vibrant new arena, reaffirming our dedication to crafting unforgettable journeys.” With over 9,750 square feet of fun, Activate Roseville’s new state-of-the-art gaming facility welcomes all skill levels, encouraging players to explore and create their unique experiences. Through progress tracking via Activate’s high-tech electronic RFID wristbands, players can rack up points, level up, and earn prizes along the way. Here’s what to expect: Each game lasts 1-3 minutes, 10 different game rooms to conquer; with the full gaming experience lasting 75 minutes. Top gaming rooms include the TikTok viral sensation Mega Grid with 500+ multi-activated rainbow-colored tiles, blasting the beaming bullseye in a game called Strike, and feeling like a modern-day spy in the Laser room Wear activewear and indoor runners. When: Mon-Thurs: Sun-Thurs 9:30 a.m. - 10:00 p.m., Fri-Sat 9:30 a.m. - 11:00 p.m. Where: 1955 County Road B2 W, Unit 10, Roseville, MN 55113, United States. Guests can sign up in groups of two to five players Additional Activate locations are set to open in 2024 across the United States in markets such as New York (Roosevelt Field), and Detroit, MI, along with internationally, including Dubai opening in the Fall, 2024 and launching in the UK in 2025. Activate operates over 30 locations across Canada, and the U.S. For a sneak peek into Activate’s dynamic gaming experience, click here. Join the Inner Circle to be the first to hear about new locations, behind-the-scenes information, deals, and more. Please find imagery assets here. Activate is the world’s first active gaming experience where players #EnterTheGame. Activate offers a unique blend of physical activity and gaming that promotes a healthy lifestyle. Each Activate location provides fun and interactive rooms for players to compete, earn stars and track achievements. With the global headquarters located in Winnipeg, Canada, Activate has grown to 30 locations across Canada, the U.S. and now the world! To join the active gaming movement, visit playactivate.com. Follow Activate on social media: Facebook: Activate Instagram: @activategames TikTok: @activategames Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

July 24, 2024 09:06 AM Eastern Daylight Time

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LSEG Q2 Rankings: Benchmark International Remains the #1 Privately Held M&A Advisor

Benchmark International

Contact Details Brittney Zoeller +1 813-898-2350 zoeller@benchmarkintl.com Company Website https://www.benchmarkintl.com/

July 24, 2024 09:00 AM Eastern Daylight Time

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HIBBETT HOSTS ANNUAL CLIPS & KICKS, BACK-TO-SCHOOL EVENTS WITH FREE CHILDREN’S HAIRCUTS AND SCHOOL SUPPLIES

Hibbett, Inc.

Hibbett, an athletic-inspired fashion retailer with more than 960 specialty stores nationwide, today announced the annual ‘ Clips and Kicks’ Back-to-School campaign, kickstarting the new school year with giveaways, fun and freebies for school-aged children. Clips & Kicks events will run from July 28 through August 25 at select * Hibbett locations nationwide. “This is a popular and fun event for us to host each year and provide our neighbors with some relief as they get their kids ready for the new school year,” said Robby Bullington, VP Store Operations - Hibbett. “We know that back to school prep can be overwhelming and we’ve found that parents really appreciate not having to pay for a barber or school supplies. They can bring their kids into a store, get them free haircuts and free gear and enjoy some shopping – it’s all about added value.” Each year, Hibbett hosts several Clips & Kicks back to school events at select stores, to show appreciation to families in their community. Each event is a celebration to kick off the new school year complete with giveaways, music, refreshments, free haircuts, school supplies and fun for family and friends. Professional barbers are onsite at each participating location, providing complimentary professional children’s haircuts for boys and girls. Children of all ages are welcome to get a free haircut and complimentary school supplies on a first-come, first-serve basis, while supplies last. Everyone is welcome to come enjoy the fun and no purchase is necessary. Hibbett Back-to-School Shopping Tips Stop by a local * Clips & Kicks event for a free haircut and school supplies Check out the sneaker launch calendar to find the hottest new releases and launch dates Join Hibbett Rewards and earn rewards while you shop Find the latest trends and toe-to-head curated looks in store and online Find deals and stock up on back-to-school essentials like backpacks, the hottest sneakers, graphic tees and shorts, socks, headwear and accessories In a hurry? Try buy online, pick up in store or same day and next day options Learn the origin story of your favorite sneakers on the blog *Clips & Kicks Events 7/28, Hibbett, Pinebluff, Arkansa s 8/2, Hibbett, Hinesville, Georgia 8/3, Hibbett, N. Las Vegas, Nevad a 8/4, Hibbett, Ft. Worth, Texa s 8/17, Hibbett, Jennings, Missour 8/18, Hibbett, High Point, North Carolina 8/25, Hibbett, Grover Heights, Wisconsin About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1169 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and X and @Hibbett on TikTok. ### Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 23, 2024 09:05 AM Central Daylight Time

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Dr. Paul Nassif Honored in Newsweek's 2024 Ranking of America's Best Plastic Surgeons

NassifMD Skincare

Facial plastic and reconstructive surgeon, Dr. Paul Nassif, has been recognized in Newsweek's prestigious list of America’s Best Plastic Surgeons 2024 for the second time. Dr. Nassif is known for his expertise and precision in facelift, rhinoplasty and eyelid surgery and has achieved a distinguished position among the top plastic surgeons in the country. Newsweek, in collaboration with global data firm Statista, conducted an extensive survey involving over 2,000 medical professionals, including surgeons, doctors, and clinic managers. The survey collected more than 8,000 votes per procedure, covering five major categories: facelift, rhinoplasty, eyelid surgery, breast augmentation and liposuction. Dr. Nassif's exceptional skills in facelift, rhinoplasty and eyelid surgery were recognized in this comprehensive evaluation. “I am honored to be included in Newsweek's 2024 rankings,” said Dr. Paul Nassif. “This recognition reflects my commitment to excellence in my field and my dedication to providing the best possible outcomes for my patients.” Dr. Nassif’s extensive career spans over two decades, during which he has performed thousands of successful surgeries, earning him a worldwide reputation for his meticulous attention to detail and natural-looking results. His approach combines advanced surgical techniques with an artistic eye, ensuring each patient receives personalized care tailored to their unique needs and goals. In 2016, he founded NassifMD™ Skincare, a clinical, results-driven skincare line. As a facial plastic surgeon, Dr. Nassif understands the benefits of his scalpel as well as its healthy limitations and he sees how quality skincare products optimize cosmetic surgery results, and even delay the need for surgery. Leveraging his deep understanding of skin health and rejuvenation, Dr. Nassif developed a range of products with the same precision and care he applies in his surgeries. The brand’s hero products, and two of its first-to-market formulas, NassifMD Detox Pads exfoliate and cleanse the skin to remove impurities and enhance skin texture​ and Hydro-Screen Hydration Serum hydrates and plumps the skin, reducing the appearance of fine lines and wrinkles, while enhancing skin texture and elasticity​. Each NassifMD ® Skincare product is formulated with high-quality ingredients and innovative technology to deliver visible results, helping users achieve and maintain healthy, youthful skin. Products are available at NassifMDskincare.com and Amazon. In addition to his surgical expertise, Dr. Nassif is a well-known television personality, co-starring on the E! reality show "Botched," where he helps patients recover from problematic surgeries. He also actively participates in philanthropic efforts including lifelong support of St. Jude Children's Research Hospital. For more information about Dr. Paul Nassif, please visit www.drpaulnassif.com. For more information on NassifMD Skincare, please visit www.nassifmdskincare.com. About Dr. Paul Nassif Born and raised in Los Angeles and educated at hospitals throughout the country, Dr. Nassif was drawn to facial plastic surgery after seeing the life-improving benefits of wound and scar healing following traumatic accidents. Today, his talent, expertise, ethics, and attentive care make Dr. Nassif a world-renowned board-certified facial plastic and reconstructive surgeon. Dr. Nassif is also a rhinoplasty specialist, innovator, educator, and the founder of NassifMD®. He operates an extensive medical practice in Beverly Hills, CA as well as Medical Spas in Beverly Hills and Manchester, UK. Many also recognize Dr. Nassif as the beloved star of the E! reality show Botched, on which he helps patients recover their natural inner and outer beauty. Contact Details Rell Marketing & Communications Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com

July 23, 2024 08:31 AM Eastern Daylight Time

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Forum Health Breaks into Denver Market with Acquisition of Concierge Functional and Regenerative Medicine Practice

Forum Health

Forum Health, LLC, a nationwide network of integrative and functional medicine providers and a pioneer in personalized healthcare, is expanding into a leading wellness-focused city with its acquisition of RevolutionaryMD in Denver, CO. Learn more about RevolutionaryMD. Renowned for its proclivity for health and wellness and prestigious medical research institutions, Denver is the ideal setting for a clinic rooted in personalized, cutting-edge healthcare. Phil Hagerman, Forum Health CEO: “Dr. Grover’s development of his revolutionary functional, regenerative, and anti-aging medical center aligns perfectly with the Forum Health clinic model, making this expansion a natural fit. His thirty years of success and expertise in central Denver is invaluable as we expand to a new state, enhancing the practice’s availability and offerings for wellness-focused patients.” The founder of RevolutionaryMD center in Cherry Creek North, Fred Grover, Jr., MD, is a Board-Certified Family Physician with training and certifications in Integrative, Functional, and Anti-Aging Medicine. He brings a wealth of experience and expertise to Forum Health's expanding network. Fred Grover Jr., MD, RevolutionaryMD Founder: “I’m excited to join Forum Health and grow our services and availability to help patients find a proactive approach to healthcare. We embrace the future of medicine by offering a robust preventative care model to treat the root cause of chronic conditions.” In addition to traditional testing, RevolutionaryMD offers genomic panels, advanced cardiovascular and cancer screening, inflammatory, and nutritional testing. It also employs AI for precise, personalized recommendations, moving beyond the depersonalized, often suboptimal outcomes of standard allopathic medicine. RevolutionaryMD has pioneered the concierge approach of functional medicine, advancing personalized healthcare with the latest treatments in: Anti-Aging and Regenerative Medicine for Improved Healthspan and Lifespan Bioidentical Hormone Replacement Therapy and Restoration Sexual Health and Wellness Aesthetic Dermatology Mind and Body Balancing Through Brain Health Modalities Integrated Ketamine and Sound Therapy for Depression IV Therapy for Post-COVID Syndrome, Inflammation and Healthy Mitochondrial Function Dr. Grover's dedication to functional and integrative medicine is evident in his role as an assistant clinical professor at the University of Colorado, Denver, his Board Certifications in Anti-Aging and Integrative Holistic Medicine, and his authorship of "Spiritual Genomics" and "Awakening Gaia." About Forum Health, LLC Forum Health, LLC is a nationwide provider of personalized healthcare steeped in the powerful principles of functional and integrative medicine. Our providers take a root-cause approach to care exploring lifestyle, environment, and genetics to help each patient achieve their ultimate health goals. Members have access to advanced medical treatments and technology, with care plans informed by data analytics and collaborative relationships. For more, visit www.forumhealth.com. Contact Details Britt Wittelsberger +1 410-852-0738 bwittelsberger@forumhealth.com Company Website https://forumhealth.com

July 18, 2024 08:50 AM Eastern Daylight Time

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Say Goodbye To Inconvenient TRT: Meet The Game-Changing Oral Testosterone Treatment - PRIME By MangoRx

Benzinga

By Meg Flippin, Benzinga Many men aim to improve their athletic performance, increase their energy, and sharpen their cognitive skills. Overall, men usually seek to sustain better moods, enhanced sexual health, and vitality. However, for many men over the age of 40, achieving these goals can be challenging due to low testosterone levels. Low testosterone is a condition that impacts millions of men around the globe, with 2.9% of males over 40 and 3.75% of males over 60 being prescribed some form of testosterone replacement therapy (TRT) to improve their libido, energy and mood. That represents a significant portion of the population, with others possibly needing the therapy but not yet using it. The market size for TRT is projected to reach $2.9 billion by 2032, growing at a CAGR of 4.2%. TRT Doesn't Need To Be A Pain In The Butt Currently, available TRT treatments require several sessions of injections, applying messy gels and creams, or having pellets inserted under your skin, all of which can be uncomfortable, embarrassing, inconvenient and quite frankly, an all-out pain in the butt. MangoRx is looking to change the game and give men an alternative method to improve their health without all the discomfort. Mangoceuticals, Inc. (NASDAQ: MGRX), a men’s health and wellness telemedicine company behind the popular erectile dysfunction pill Mango (think “Man-Go”), is shaking things up with a newly FDA-approved Oral Testosterone Replacement Therapy called Prime powered by Kyzatrex®. Prime powered by Kyzatrex® is clinically proven to restore testosterone to healthy levels. Just two oral doses a day with food is as effective and less messy or painful than traditional creams or injections. The company says its lymphatic absorption pathway minimizes liver impact, and its formulation is not affected by dietary or alcohol intake, offering consistent absorption. So you get all of the gains without the pains. Prime is one of the few drugs that can claim to be an oral testosterone replacement therapy. The company is marketing it to males who are on another form of TRT treatment including injectables or pellets and those experiencing common symptoms associated with low testosterone and seeking immediate TRT treatment. And just like taking Prime, the ordering process is painless too. Prime requires a prescription, but obtaining it is straightforward through MangoRx’s easy-to-use telemedicine platform. After completing an online telehealth visit, one of its network of medical providers will review and determine the dosage and strength that is appropriate. Combined with a low price of $224/month, this uncomplicated process appeals to the product’s customer base, which is growing. Additionally, Prime offers significant value to Mangoceuticals through strong customer retention and recurring revenues. Once men begin TRT, they tend to remain on it long-term, if not for life, which may provide consistent and predictable revenue streams for the company. Sales in MangoRx’s first quarter rose by 108%. The Science Speaks For Itself KYZATREX, the active ingredient in Prime, is a clinically tested oral testosterone, demonstrated to be up to 96% effective in restoring testosterone levels, reports MagonRx. In a six-month clinical trial of 139 men with low testosterone, 88% had healthy testosterone levels at day 90. The formula’s design provides a more balanced hormonal profile without the fluctuations typical of injectable therapies. Prime does not contribute to increased blood viscosity—a common issue with testosterone injections—thereby reducing the risk of erythrocytosis and eliminating the need for blood donation as part of treatment management, reports MangoRX. The immediate oral testosterone undecanoate found in Prime offers additional specific benefits. Its convenient administration method eliminates the need for needles, messy creams, and frequent, sometimes painful, trips to the doctor. This non-invasive approach reduces the risk of infections and discomfort associated with injections. The oral formulation is absorbed via the lymphatic system, improving bioavailability and resulting in fewer liver issues compared to other oral testosterone forms. It also provides stable hormone levels, which can lead to consistent testosterone levels with potentially less aromatization to estrogen, which historically, has been a concern of those seeking TRT. The flexible dosing allows for easier adjustments to meet individual needs. Enhanced well-being, muscle mass, and strength, improved bone density, and better libido and sexual function are among the many advantages, the company says. Achieving Overall Vitality Beyond all the medical breakthroughs and innovative delivery systems, Prime checks all the boxes in achieving a better quality of life for men. According to MangoRX, Prime offers a range of benefits including increasing endurance, strength, energy levels, and overall physical capabilities. The TRT also improves mood, reduces mood swings, improves mental clarity, and enhances focus and cognitive performance. On top of all that, Prime's formulation helps regulate and balance crucial hormone levels, offering holistic health benefits. By positively impacting testosterone levels, Prime contributes to a holistic approach to health, vitality, and overall well-being, the company says. Low testosterone is a common condition that can be treated, although the options available today can be uncomfortable. Prime changes that with the first oral treatment. For men looking to step up their game, there's a new player in town who is delivering. Featured photo by Ivanko80 on Shuttershock Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 18, 2024 08:30 AM Eastern Daylight Time

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Total Liquidity Pledge to HTX DAO Hits $42.5M After 2nd Round - Bolstering Decentralized Ecosystem

HTX DAO

HTX DAO has announced its receipt of the second Ecosystem Liquidity Pledge took place on July 16, 2024. Through this pledge, 80,223,880 TRX and 9,631,105,301,954.7 $HTX (worth 21,500,000 USDT) have been allocated to SUN.io to enhance liquidity and all LP tokens have been credited to a zero address. As of press, HTX DAO has reportedly received a total liquidity pledge of $42.5 million. The pledge details can be viewed based on the following transaction hash via TRONSCAN, the TRON blockchain explorer. (The amount of $HTX tokens contributed to liquidity is calculated based on the real-time price of $HTX.) 1. Adding Liquidity Hash: acd664c12d9c32e50dce2fd1c9efea4a6b19793949c515ed49ac06cb620e1331 2. LP Tokens Sent to Zero Address Hash: 4a3912ed71f10ca59fbcc2fd61378a4cc54171f78e10f4b091cb0c5aeedfb44e Learn more about the pledge: https://htxdao-1.gitbook.io/announcement-en According to HTX DAO, the Ecosystem Liquidity Pledge mechanism is an innovation crafted to build a decentralized community empowering the ecosystem and address security-related concerns and allegations of centralization. This carefully structured mechanism not only bolsters the resilience and self-sufficiency of the HTX DAO ecosystem but also ensures transparency and accountability in all its operations. As per the previous report, HTX DAO received the initial liquidity pledge on March 15, totaling $21 million. Additionally, the next pledge is slated for October 15, 2024. HTX DAO's liquidity pledge boasts several sources including a portion of the quarterly revenue from HTX (currently 50%) and contributions from other key HTX DAO participants. This pooled pledge is used to add liquidity for the $HTX token on decentralized exchanges, with the resulting LP tokens being permanently burned. It is noteworthy that any HTX DAO participant has the opportunity to voluntarily donate liquidity to $HTX or TRX. This safeguard improves the practicality and decentralization of asset management and ensures that no single pledger within the HTX DAO can exercise exclusive control over the treasury. A proactive approach is taken to manage liquidity in a decentralized fashion, which systematically addresses the matter of centralization in fund custodianship while simultaneously fortifying the security of the pool and $HTX applications. Founded on January 18, 2024, HTX DAO has enlisted 19 major builders to its ecosystem, including HTX, TRON, Poloniex, BitTorrent, Spark Digital Capital, APENFT, Stratified Capital, JustLend DAO, OIG Group, Double Peak, stUSDT, Zebec, USDD, ANKR, SUN.io, Merkle 3s Capital, WINkLink, TUSD, and Owlit Finance. These major builders are all prominent figures from various sectors within the blockchain industry. HTX DAO upholds exceptionally high standards in terms of transparency and community participation. Looking ahead, it fosters a diverse and dynamic landscape where contributors, innovators, and stakeholders collectively shape the trajectory of blockchain evolution. About HTX DAO As a multi-chain deployed decentralized autonomous organization (DAO), HTX DAO demonstrates an innovative governance approach. Unlike traditional corporate structures, it adopts a decentralized governance structure composed of a diversified group, jointly committed to the success of this organization. This unique ecosystem advocates openness and encourages all DAO participants to propose ideas that can promote the development of HTX DAO. Contact Information Website: www.htxdao.com About HTX DAO As a multi-chain deployed decentralized autonomous organization (DAO), HTX DAO demonstrates an innovative governance approach. Unlike traditional corporate structures, it adopts a decentralized governance structure composed of a diversified group, jointly committed to the success of this organization. This unique ecosystem advocates open values and encourages all DAO participants to propose collaborations and protocol enhancements that can promote the development of HTX DAO. Contact Details HTX DAO media@htxdao.com

July 17, 2024 12:03 PM Eastern Daylight Time

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Leading National Massage Destination Squeeze Welcomes Melinda Davenport as Strategic Advisor

Squeeze

Squeeze, the leading and fast-growing massage destination founded by the creators of Drybar, today announced the appointment of Melinda Davenport, a Communications Executive with extensive experience with top Fortune 500 companies, as the newest tactical addition to Squeeze’s Advisory Board. Davenport will serve as the brand’s strategic advisor, bringing her extensive expertise and experience to further shepherd the brand’s upwards trajectory during an integral growth period for Squeeze as they continue to aggressively franchise and expand the brand’s presence across the U.S. In her role, Davenport will provide strategic counsel to the Board, in addition to Squeeze’s co-founder and CEO Brittany Driscoll. Davenport’s responsibilities will include spearheading investor strategy, assisting with innovation efforts, while opening new networking opportunities for the brand. Additionally, Davenport will offer corporate mentorship to Squeeze’s executive team, and foster deeper industry relations on behalf of the brand, ensuring Squeeze has the foundation to sustain its momentum as a leading innovator amongst competitors. “We are so excited to officially welcome Melinda to our team,” said Brittany Driscoll, Co-Founder & CEO of Squeeze. “Her proven track record and visionary approach will be an incredible asset in helping guide our brand growth and innovation strategies. We look forward to leveraging her insights and experience to further elevate Squeeze as a global namesake brand.” Davenport’s extensive background will be an invaluable asset to Squeeze as it continues to expand its national footprint and enhance its offerings. Her addition to the team underscores Squeeze’s commitment to providing exceptional service while driving forward-thinking initiatives to continue disrupting the antiquated massage industry. “I am thrilled to join the Squeeze team as a strategic advisor to the Board,” said Melinda Davenport. “Squeeze’s dedication to innovation and excellence is truly inspiring, and I am looking forward to working closely with Brittany to help build Squeeze into a household name.” Since its inception in 2017, Squeeze has rapidly become a beloved destination for consumers seeking high-quality yet accessible massages through its seamless, tech-forward booking experience, exceptional quality service, and commitment to creating the ultimate “feel good” environment. As the brand continues to rapidly expand, Squeeze will continue to set new standards and acquire competitive market share as they look to double their national footprint by the end of 2024, with the goal of developing 500 locations in the next 5-7 years. For more information, please visit www.squeezemassage.com or follow @squeeze on Instagram. About Squeeze From the founders of Drybar, meet Squeeze, a way better massage experience. After recognizing the gap in the massage industry, Alli Webb and Michael Landau dreamt up the concept for Squeeze. In 2017, Brittany Driscoll, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality. She stepped into the role of Co-Founder & CEO, spearheading the launch of the brand and the opening of its flagship location in Los Angeles. Squeeze’s revolutionary app-based booking platform allows guests to book, pay, tip, set personalized preferences, rate and review all at the touch of a button so guests can walk in and figuratively float out. Massages are tailored to guests’ preferences including pressure, aromatherapy, music and lighting with no additional fees. The company has established its headquarters in Nashville, TN and is now franchising nationwide with 15 open locations and over 85 new locations in development. About Melinda Davenport Melinda Davenport is a seasoned strategic communications executive and advisor celebrated for her global impact and award-winning leadership. With a track record spanning Fortune 500 companies, academic institutions, and board appointments, Melinda brings a unique blend of brand reputation expertise and reputational insight. Contact Details Powers PR Alex Wollman alex@powers-pr.com Company Website https://www.squeezemassage.com/

July 17, 2024 09:03 AM Eastern Daylight Time

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