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Cure Hydration Expands Nationwide Retail Presence with Launch in Whole Foods Market

Cure Hydration

Cure Hydration, the leading premium, plant-based hydration brand known for its science-backed, electrolyte-rich formula, today announced its launch into Whole Foods Market locations nationwide. Cure Hydration’s Kids line has begun rolling out in 500+ Whole Foods stores, with five additional products from Cure Hydration’s core lineup rolling out over the next month. This expansion signifies a major milestone in the brand’s mission to offer better hydration solutions for health-conscious consumers across the U.S. Cure Hydration’s unique formula, based on the World Health Organization’s Oral Rehydration Solution (ORS) standards, delivers optimal replenishment with 4x the electrolytes of leading sports drinks, without any added sugars or artificial sweeteners. Made with simple, plant-based ingredients like coconut water and pink Himalayan salt, Cure delivers effective hydration powered by nature - ensuring efficient replenishment for active families and individuals. A nutritious and great-tasting alternative to sugary beverages, Cure’s products are vegan, gluten-free, and non-GMO, with natural ingredients like fruit juice powders and monk fruit. Whether you're hitting the gym, going on a hike, or simply looking to stay hydrated, Cure is made for everyone – and now even more accessible, with Cure’s launch in Whole Foods Market. "We’re beyond excited to launch Cure Hydration in Whole Foods Market, a destination for consumers who prioritize high-quality, better-for-you products," said Lauren Picasso, CEO and Founder of Cure Hydration. "As a leader in the natural foods industry, Whole Foods has set the standard for clean, high-quality ingredients, making this partnership a perfect match. At Cure, we believe hydration should be both effective and healthy, which is why we use a science backed formula without the added sugar or artificial junk. Being on Whole Foods shelves is a huge step forward in our mission to make hydration accessible to everyone, helping people feel their best every day.” In addition to a commitment to premium, science-backed formulas, Cure also focuses on delivering great taste and community impact initiatives (a mission that echoes Whole Foods Markets’ commitments). Cure’s products come in stick pack packaging that uses 95% less plastic than the average 12-oz bottled beverage. Through a partnership with rePurpose Global, Cure’s packaging is certified plastic-neutral and the company offsets plastic waste to ensure that hydration on-the-go doesn’t come at the expense of the environment. Cure also donates servings of its products to those in need, and supports local organizations like New York Common Pantry, City Harvest, and GrowNYC. Andy Jackson, Principal Category Merchant at Whole Foods Market added, “At Whole Foods Market, our mission is to nourish people and the planet by offering the highest quality products made with ingredients customers can trust. Cure Hydration’s commitment to plant-based hydration aligns perfectly with our values, providing a science-backed, effective way for shoppers to stay hydrated - without added sugars or artificial ingredients. We’re thrilled to offer Cure’s solutions to our shoppers nationwide, giving our customers a convenient and effective way to stay hydrated with ingredients they can trust.” With the initial launch of Cure Kids and additional core products rolling out later this spring, Cure Hydration is well-positioned to become a go-to solution for those seeking effective, clean hydration options. Cure Kids will be available in-stores in three kid-friendly flavors: Fruit Punch, Pink Lemonade, and Mixed Berry. Starting this spring, the brand’s core product line will offer a refreshing range of flavors, including Berry Pomegranate, Lemonade, Tropical Punch, Watermelon, and Strawberry Kiwi, catering to a variety of tastes and preferences. Whether at home or on-the-go, Cure is committed to providing consumers with the best hydration solutions to keep their bodies performing at their best. About Cure Hydration Cure Hydration is a premium hydration brand offering a refreshing, science-backed electrolyte mix made from plant-based, non-GMO ingredients. Created to provide rapid hydration and enhance overall health, Cure is formulated with the perfect balance of sodium, potassium, and glucose, ensuring optimal rehydration. Cure products are free from added sugar, artificial sweeteners, and synthetic colors and dyes, making them a healthier choice for people of all ages. Cure is committed to sustainability, maintaining certified plastic neutral packaging, donating servings of Cure to communities in need, and offers carbon emissions offsets to customers purchasing via its website. For more information on Cure Hydration and to find a store near you, visit curehydration.com. Contact Details Powers PR Alex Turk +1 516-306-2373 alext@powers-pr.com

April 10, 2025 09:17 AM Eastern Daylight Time

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Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

VOESH New York Launches the Ultimate 2-in-1 Exfoliating Body Wash

VOESH New York

VOESH New York is thrilled to unveil the newest addition to its vegan body care lineup: the Exfoliating Body Wash. Combining the power of cleansing and exfoliation, this 2-in-1 scrub-to-suds formula is designed to gently smooth and soothe dry, rough patches while leaving skin feeling softer, clearer, and hydrated. Say goodbye to complicated shower routines and hello to the simplicity of beautiful, healthy skin in one step. Packed with active ingredients like pure sugar crystals, plant-derived AHAs, and a nourishing botanical oil blend, this microbiome-friendly Exfoliating Body Wash delivers a luxurious, skin-loving experience. The dual-action, 99+% natural-origin formula is perfect for those seeking a gentle exfoliation and cleanse that never strips skin’s moisture. The mild, plant-derived surfactants produce a rich lather, while the added oils hydrate for a refreshed feel. “Our goal has always been to create products that not only deliver high-quality skincare but also provide an experience,” said Vera Oh, Co-Founder of VOESH New York. “With our Exfoliating Body Wash, we’ve combined captivating scents and a multitasking formula that simplifies your shower routine without feeling rushed.” The Exfoliating Body Wash is available in four skin-friendly, finely crafted fragrances to create an elevated sensory moment: Fig & Amber: A warm, inviting blend of sweet fig and amber that creates a cozy ambiance. Black Tea & Rosé: A rich, smoky tea scent balanced with the light, fresh aroma of rosé to create an upscale atmosphere. Neroli & Patchouli: A captivating blend of citrusy neroli and deep, earthy patchouli that balances freshness and sensual depth. Hinoki & Lavanda: A calming, earthy scent of hinoki wood, blended with the soft, floral aroma of lavender, to create a peaceful, nature-inspired escape. Treat your skin and senses to the new Exfoliating Body Wash! Shop the collection on voesh.com and at select retailers. Bare your best and shower sweeter! About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

March 25, 2025 09:59 AM Eastern Daylight Time

LOVER® Cosmetics Demo’s Simple Beauty in 5-Steps on NewBeauty’s TalkShopLive® Channel

LOVER COSMETICS

LOVER® Cosmetics founder Ashley Maurin Rodden demos the makeup line’s 5-step, simple-beauty makeup regime and magnetic palettes on NewBeauty Magazine’s TalkShop Live channel Tuesday, March 4 at 6:00 p.m. eastern. “After doing hundreds of makeovers, women kept repeating the same two complaints, ‘I don’t know how to do my makeup’, and ‘I don’t have time’. Our 5-step makeup regime and guide show women HOW to do their makeup and our 5-step palettes help women do their makeup fast,” said Rodden. LOVER Cosmetics placed first runner-up in Sept. at MakeupIn’s New York Beauty Tank Competition for its best-selling 5-step palettes and makeup classes. The line also serves as the makeup provider for the New York City Macy’s Thanksgiving Day Parade, producing more than 1300 makeup kits for dancers and cheerleaders nationwide. The everyday woman can learn how to simplify her makeup routine, travel and touch ups from the safety of her own powder room on Tuesday. Paris-trained makeup artist Ashley Maurin Rodden is offering a quick, 5-step demo on TalkShopLive. Each palette also has a QR code on the bottom that takes women to a 5-step video. Palettes range from the smokey palette, to a very wearable nude shimmer palette, and the line’s best-selling matte palette that caters to a more mature client. “The four palettes are the colors that are most purchased and put together year after year in my studio. And, they are multifunctional! The taupe color in each is a double for a brow filler, the light shadow services as a highlighter. The wearer can actually use this one palette for a full face,” said Rodden. “Plus, the rectangular space can be used to store lashes, extra lipstick or foundation for a busy woman on the go or for travels.” Each of the palettes are made in the USA, vegan, paraben free, gluten free, EU complaint and cruelty free. The cosmetic line was started by Kansas City’s Ashley Maurin Rodden in 2006 and gained notoriety as the National Sponsor of Miss Teen USA. Rodden spent a summer interning at Chanel, Inc., in New York City and Rodden studied makeup artistry in Paris, France, at the renowned Christian Chauveau makeup school. The Kansas City-based studio services women nationwide, providing in-studio and virtual makeup lessons. The line serves as the makeup provider for the Macy’s Thanksgiving Day Parade and Spirit of America Productions, plus dance and cheer teams nationwide. For more information on LOVER Cosmetics or to visit www.lover-cosmetics.com or email pr@lover-cosmetics.com. Founded in 2006, LOVER® Cosmetics LLC, is a full color cosmetics line. From day one, the goal was to make makeup simple for women. In 2009 LOVER® was named the national sponsor of Miss Teen USA. After hundreds, perhaps thousands of makeovers, the brand relaunched LOVER® Cosmetics in response to women’s two most common makeup dilemmas: 1) “I don’t know how to do my makeup” and 2) “I don’t have time.” The answer: LOVER®’s magnetic palettes, 5-step makeup regime and their soft, natural approach to makeup help women look good and feel good every day. LOVER placed 1St runner up in the nation at the 2024 MakeupIn beauty tank competition in New York. The brand is also the makeup provider for the Macys Thanksgiving Day parade and Spirit of America, designing more than 1300 makeup kits for cheerleaders and dancers nationwide. Contact Details Colleen Mathis, absolute R relations Colleen Mathis +1 917-690-5560 colleen@absoluterrelations.com Company Website https://www.lover-cosmetics.com/

March 03, 2025 08:00 AM Eastern Standard Time

Miracles for Mya Hosts Second Annual Gala in March to Support Children Battling Cancer

Miracles for Mya

Miracles for Mya, a beacon of hope for families facing pediatric cancer, is thrilled to announce its Second Annual Miracles for Mya Gala on March 8, 2025. The event will celebrate the organization's remarkable impact, including providing over $56,000 in holiday gifts to children battling cancer in 2024. It will also raise crucial funds to continue its mission of delivering joy and support to children with cancer and their families. “Building on the success of last year’s inaugural gala, this year's event promises an unforgettable evening filled with entertainment, raffles, and an opportunity to make a difference, said Misti Alberico Tinajero, President of Miracles for Mya. “All proceeds from the gala will directly benefit Miracles for Mya and our ability to help bring tiny miracles for the families and children battling pediatric cancer.” The gala, priced at $85 per person, offers guests not only a night of dinner, dancing, and an open bar but also entertainment by renowned Chicago DJ Eddie V. Guests will also have the opportunity to participate in raffles for prizes that include a $1000 Southwest Airlines Gift Card, a PlayStation 5, and a Go Kart. “The Miracles for Mya Gala is not just a fundraiser; it's a powerful opportunity to raise awareness about pediatric cancer and highlight the profound impact kindness and compassion can have on families in their most challenging moments,” said Antonio Tinajero, Vice President of Miracles for Mya. “The Miracles for Mya Gala is not just a fundraiser; it’s a celebration of resilience, hope, and the power of community.” Miracles for Mya Gala When: Saturday, March 8, 2025 5:00 PM Where: Tuscany Falls Banquets 9425 W 191st St Mokena, IL 60448, USA Tickets: Purchase here. Since its founding in 2018, Miracles for Mya has donated over 9,000 toys to children at local area hospitals throughout Northeastern Illinois. The 2024 holiday season was one of the busiest yet, with the nonprofit reaching a significant milestone—providing over $56,000 in gifts to children facing the brave battle against cancer. Over $160,000 in toys and financial aid has been distributed by the charity in the last seven years. About Mya: Started by Mya’s Parents, Miracles for Mya is a 501(c)(3) nonprofit organization founded after Mya's courageous battle with stage IV Neuroblastoma. Mya was a typical 4-year-old who loved pink, princesses, and all things Disney. Mya’s (and her family’s) life changed on January 11, 2011, when they heard the words “Mya has cancer.” Mya was diagnosed with stage IV Neuroblastoma and was high-risk from the beginning. As scary as cancer was, nothing was going to change who this kid was. She was always known for her smile, kindness, generosity, and bravery. Mya fought long and hard over the next 6 years, never once believing that she couldn’t conquer cancer. Throughout her years, Mya left a lasting impression on all whom she encountered. Learn more at miraclesformya.org. To learn more about Miracles for Mya and the charityâs work, visit miraclesformya.org. Miracles for Mya is a 501(c)(3) nonprofit organization, and all proceeds are tax deductible. Contact Details Raynor Ave. Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://miraclesformya.org/

February 19, 2025 08:00 AM Eastern Standard Time

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VOESH Adds New Foot Care to Love with Solemate Heel Repair Balm Lavender

VOESH New York

After the overwhelming success of the Solemate Heel Repair Balm Mint, VOESH New York is thrilled to introduce the latest addition to its foot care lineup: Solemate Heel Repair Balm Lavender. Building on the excitement surrounding the original formula, this new lavender-scented version promises a soothing experience while delivering the same powerful hydration and nourishment for dry, cracked heels. The Solemate Heel Repair Balm Lavender combines vegan squalane, organic virgin olive, macadamia, and jojoba oils to repair rough, damaged skin and restore softness. The balm is also enriched with lavender essential oil to hydrate and help reduce foot odor, leaving feet feeling refreshed and revitalized. Whether at home or traveling, the waterless stick balm forms a protective layer to lock in moisture and maintain healthier heels with ease. Vera Oh, Co-Founder of VOESH New York, shared, “We created the Solemate collection with the goal of enhancing our customers’ foot health. Since they’re on their feet all day, we wanted to provide a product that brings comfort, confidence, and convenience. Our lavender formula offers a calming, rejuvenating experience that fits seamlessly into any wellness routine.” With the addition of Solemate Heel Repair Balm Lavender, VOESH New York continues to lead the way in at-home foot care, providing high-quality, dermatologist-tested, vegan, and cruelty-free products so you can feel good about what goes on your skin. Take your heels to Cloud 9 with this luxurious, 100% vegan heel balm. Experience instant, visible results in one single swipe! Find your Solemate on voesh.com and in select retailers. About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. Contact Details absolute R relations Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

February 17, 2025 08:00 AM Eastern Standard Time

Flash Appoints Chris Donus CEO

Flash

Flash, the leader in parking and mobility technology, today announced that Chris Donus, currently the President of Flash, has been appointed Chief Executive Officer. Donus joined Flash as CFO in 2023 and became President in June 2024. Dan Sharplin, who has served as Flash CEO since 2019, will continue as Executive Chairman of the Board of Directors. "It’s the perfect moment for Chris to step into the CEO role and lead Flash in its next phase of growth," said Dan Sharplin, Executive Chairman, Flash. "Chris is a proven leader, and as those who’ve worked with him will attest, has the ability to drive execution at speed and at scale that promises to take Flash to new heights." Sharplin will shift focus to strategy and Board leadership, actively supporting Chris Donus and the executive team and steering strategic projects and partnerships. He will continue advancing Flash’s industry leadership and driving its vision for the digital transformation of the industry to a modern marketplace that delivers seamless experiences to drivers and increased value and transparency for owners and operators. Donus will assume responsibility for strategic execution and continue leading the expansion of Flash’s emerging digital demand network, EV charging and parking platforms, and its regionalized branch organization. Donus joined Flash as a seasoned mobility and technology leader in finance and operations. Prior to Flash, he served as COO and CFO at Wheel Health, VP and Business Unit leader of Express Drive at Lyft, and served in President, COO and CFO roles at Silvercar. "I thank Dan Sharplin and the Board of Directors for their support and confidence as well as the incredible opportunity to lead the world class team we've assembled at Flash," said Donus. "I couldn't be more excited for the possibilities that lay ahead – for Flash and for the industry – as we continue the journey to make the transformation of parking a reality." An innovator in parking management technology since 2011, Flash has achieved unprecedented scale encompassing over 16,000 parking assets, 1 billion annual transactions, and 450 million driver touchpoints in the apps consumers use everyday. Flash is leading the industry transformation to a connected mobility ecosystem that delivers a seamless parking experience for drivers and unlocks profitability and asset yield for operators and owners. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. Contact Details Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

February 13, 2025 08:15 AM Central Standard Time

Flash Names Jim Zeitunian Chief Technology Officer

Flash

Flash, the leader in parking and mobility technology, today announced the hiring of Jim Zeitunian as Chief Technology Officer (CTO). Over his decades-long career, Zeitunian has led the transformation of hardware and software firms into AI-forward technology innovators. As CTO of Flash, he will drive innovation and advancement of the digital parking ecosystem powering Flash’s parking management platform. "Now is a pivotal time in parking and mobility innovation, and Jim's track record of modernizing legacy industries through AI and cloud technologies aligns perfectly with Flash's vision," said Dan Sharplin, Flash's CEO and Chairman. "His expertise in scaling AI platforms will accelerate our transformation of the parking experience, from expanding our AI-enabled Vision camera network to deepening integrations with consumer apps like ParkMobile. Jim's leadership will be instrumental in building the intelligent mobility infrastructure of tomorrow." Zeitunian joins Flash with a distinguished career in technology leadership, including most recently as CTO of Powerfleet, where he transitioned a traditional fleet management business into a data-driven SaaS powerhouse. Earlier in his career, he developed enterprise SaaS platforms at Coupa Software and Thomson Reuters, gaining unique insight into scaling complex technology ecosystems for Fortune 500 businesses. "The parking industry is ready for an AI-driven revolution, and as a pioneer in parking and mobility technology, Flash has positioned itself to lead it," said Zeitunian. "We’re creating an intelligent parking network that will fundamentally change how people and vehicles move through urban spaces. The opportunity to join Flash's talented team to scale this vision globally is incredibly exciting." In the CTO role, Zeitunian assumes leadership of Flash's global engineering, product management and design, and quality assurance teams and reports to Flash president Chris Donus. Priorities include expanding Flash's AI capabilities across its product portfolio, scaling the company's cloud-based operating system to support growing transaction volumes, and accelerating the integration of parking, EV charging, and mobility services into a unified digital experience. About Flash Flash is a pioneering technology company bringing seamless parking and EV charging experiences to drivers through a first-of-its-kind digital ecosystem. Flash’s platform connects reservable parking and charging in the apps drivers use every day with garage, surface lot, event, and valet parking locations — connected and controlled via a cloud-based operating system with unrivaled intelligence. Customer-obsessed brands partner with Flash to deliver digital, easy-to-use, reliable, and increasingly frictionless experiences to drivers eager to pay for a solution that eliminates wasted time, excess emissions, and stress from driving. The solution has arrived. Visit www.flashparking.com to learn more. Contact Details Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.flashparking.com/

February 03, 2025 12:00 PM Central Standard Time

Shareholder Group, Detransitioner to Call Out Gender Ideology Harm at Visa, Inc. Annual Meeting on Tuesday

NLPC

National Legal and Policy Center, an investor in Visa, Inc., will present a shareholder proposal at the payment processor’s annual meeting on Tuesday, Jan. 28. The measure asks the company to investigate risks related to its discriminatory pay and benefits policies – specifically addressing where employees affected by gender-switching advocacy have been psychologically or medically harmed, without providing remedial care – and reporting to shareholders why such compensation gaps exist in the company’s policies. Speaking at Visa’s meeting in support of the proposal will be Claire Abernathy, a 20-year-old detransitioner whose therapy, medical and health insurance providers steered her into drastic body altering procedures when she questioned her gender starting at age 12. Ms. Abernathy will address the company’s board of directors and executive leadership, explaining her difficulties in finding medical care and insurance coverage to attempt to repair the damage done to her body. An excerpt from Abernathy’s planned remarks: By age 12 therapists affirmed my feelings about my body and false identity, and made my parents feel like abusive bigots for not immediately affirming me. The therapy was covered by my parents’ health insurance. Alleged medical professionals put me on a menstrual suppression drug, and at 14 I was put on testosterone and underwent a double mastectomy. It took only 8 months between getting referred for therapy and getting my breasts removed. That is an ideological agenda in search of victims, in the name of medicine, and it’s wrong. “By failing to include detransition care, companies like Visa perpetuate the neglect of a vulnerable population,” said Abernathy. “True equity in healthcare means acknowledging the full range of outcomes in gender transitioning treatments, and ensuring that all individuals have access to the care that they need.” In its shareholder proposal, NLPC itemizes numerous graphic, ghastly body-altering procedures that are drawn from Visa’s employee health insurance coverage through CIGNA, which also covers their minor dependents. Besides early-teen mastectomies like what Abernathy was pressured into, Visa also pays for procedures including penectomies, vaginectomies, orchiectomies, and salpingooophorectomies. “Rather than affirming and funding radical medical experiments on workers and their children – which sound more like something out of a horror movie than legitimate health care – Visa needs to just eliminate this coverage,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “With detransitioner lawsuits spreading across the country against medical providers and health facilities, corporations that sponsor this ‘care’ won’t be far behind in finding themselves in court.” As NLPC points out in its shareholder proposal, the Equal Employment Opportunity Commission considers failure to provide equivalent pay and benefits based on categories including “gender identity” and “sexual orientation” as discriminatory. Even the Securities and Exchange Commission agreed with NLPC that de-transitioning individuals fit under such classifications when considering unfairness in corporate compensation practices, in a decision rendered last year regarding NLPC’s shareholder proposal at Disney. NLPC sponsored similar proposals last year at Johnson & Johnson and PepsiCo. You can read NLPC’s shareholder proposal for Visa at its website. Last year Chesser also composed commentaries for the New York Post and Real Clear Markets that further explained the proposals and their necessity. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

January 28, 2025 09:00 AM Eastern Standard Time

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