News Hub | News Direct

Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
Article thumbnail News Release

FuelRod Launches Free Battery Swaps at Austin-Bergstrom International Airport

Fuel Rod

FuelRod, a leading provider of portable power solutions, today announced an exclusive promotion sponsored by Austin-Bergstrom International Airport (AUS). This groundbreaking initiative, which runs through November 30, allows travelers at AUS to swap their depleted FuelRod chargers for fresh ones at no cost. This marks the first promotion of its kind at any airport, highlighting FuelRod’s commitment to ensuring travelers have reliable access to power and a stress-free travel experience. Travelers passing through AUS can now enjoy the convenience of swapping their depleted FuelRods for fully charged ones up to 10 times per month, free of charge. This hassle-free process can be completed at any of the several FuelRod kiosks throughout the airport by simply selecting the “swap” button, entering a phone number, and exchanging the used rod for a fresh one. Phone numbers are collected to track the 10-use limit. For travelers who prefer not to provide a phone number, the standard swap fee of $1 applies. Austin-Bergstrom International Airport is the first airport to offer such a promotion, setting a new standard for passenger comfort and convenience. This collaboration with FuelRod reflects a shared commitment to keeping travelers charged and connected by ensuring a reliable portable power source for their devices. FuelRod aims for this promotion to inspire similar initiatives nationwide, bringing sustainable charging solutions to travelers across the country. “We are extremely proud of our partnership with Austin-Bergstrom International Airport and their support of our vision for easily accessible, eco-friendly charging for travelers on the go,” said Joe Yeagley, FuelRod Co-founder. “AUS, as the first airport to sponsor the FuelRod “Swap” service, exemplifies Texas hospitality and demonstrates their commitment to providing an elevated experience for their passengers.” About FuelRod FuelRod is a California-based company specializing in portable power solutions. The developer of the FuelRod kit, the first reusable, portable charging system, FuelRod allows you to charge your mobile device on the go and then recharge or swap it for a fresh one. With a growing network of kiosks nationwide, FuelRod ensures your devices stay powered virtually wherever you go. Learn more at fuel-rod.com. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.fuel-rod.com/

June 20, 2024 09:00 AM Central Daylight Time

Article thumbnail News Release

Full Pull Launches Real-Money Gaming Sports App, Bringing Legal Gaming to Truck and Tractor Pulling for the First Time

Full Pull Entertainment

Full Pull Entertainment, a pioneering force in the world of truck and tractor pulling, today announced the launch of Full Pull Picks, its highly anticipated legal skill-based gaming sports app. The Full Pull Picks rollout marks a historic moment for the 75-year-old sport, giving motorsport enthusiasts their first chance at placing legal bets on the sport, just in time for the Budweiser Dairyland Super Nationals in Tomah, WI. With a rich history, truck and tractor pulling has evolved from its grassroots origins into a spectacle captivating millions of fans worldwide. Full Pull Picks is built on a unique peer-to-peer, player adjusted payouts system, where all entries are placed together in a pool, and payouts are based on the collective entries of the participants, adding an extra layer of excitement to the events, and ensuring a fair and transparent gaming experience. As a special offer this weekend, Full Pull will provide up to $20 for all first-time deposits. Full Pull Picks is available for motorsport fans in Alaska, California, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, and Wisconsin. “Full Pull’s mission is to enhance the fan experience and grow the sport of truck and tractor pulling among existing and new audiences,” said Chase Richardson, Co-Founder and CEO of Full Pull Entertainment. “We think truck and tractor pulling is the most thrilling motorsport in this country. We know that real money gaming enthusiast will soon become fans as well.” This launch follows Full Pull’s recent announcement of its 2024 summer streaming schedule. The 16-week, 32-session schedule will be packed with exhilarating action and will include expert pull-by-pull commentary, exclusive behind-the-scenes content, and live analysis for the first time from all major pulling associations. Full Pull’s streaming feature, Full Pull LIVE, broadcasts major pulling leagues such as the National Tractor Pullers Association, Inc., & Outlaw Truck & Tractor Pulling Association, ensuring fans stay connected with the latest developments in the sport. Fans can choose a monthly subscription on Full Pull LIVE priced at $39.99, providing unlimited access to all sessions throughout the season. For those interested in specific sessions, a session-only pass is available at $25 per session. Full Pull LIVE is now available on multiple streaming services including Roku and Fire TV. To experience the thrill of tractor pulling, fans can visit the iOS App Store or Google Play, search for “Full Pull” and tap “Download.” Full Pull Picks is also available via the web at http://fullpullpicks.com. About Full Pull Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us. # # # Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us.\ Contact Details Jackson Gaskins jgaskins@hotpaperlantern.com Company Website https://www.fullpull.us

June 19, 2024 09:00 AM Eastern Daylight Time

Article thumbnail News Release

News Direct Digest of Content Published on AffiliateAvenue June 13 -18

News Direct

The following content was published on AffiliateAvenue from June 13-18: Our Favorite Car Sun Shades of 2024: Reviewed Beat the heat and protect your car's interior with the best car sun shades on the market. Find out which one reigns supreme with our comparison! The Best Car Chargers We’ve Reviewed in 2024 Never run out of battery on the go! Check out our top picks for the best car chargers that will keep your devices powered up all day long. Reviewing the Internet’s Favorite USB-C Car Chargers of 2024 Rev up your charging game with the best USB-C car chargers on the market! Don't settle for a dead battery on the road - check out our comparison now. Our Honest Review of The 7 Best Puppy Play Pens of 2024 Discover the best puppy play pens on the market! Keep your furry friend safe and happy with these top-rated options. Compare now! Reviewing the Internet's Favorite MagSafe Car Chargers of 2024 Never run out of juice on a road trip again! Check out our comparison of the top MagSafe car chargers and enjoy seamless charging on the go. The Most Effective Car Alarm Systems of 2024 Protect your ride with the best car alarm systems on the market! Our comparison will reveal the top picks for unbeatable security and peace of mind. Best Tire Repair Kit of 2024 Don't let a flat tire ruin your day! Check out our top-rated tire repair kits and hit the road with confidence. About AffiliateAvenue Affiliate Avenue is the newswire industry’s first and only affiliate marketing product that leverages the significant domain authority and traffic volume enjoyed by newsdirect.com to enable content marketing professionals and agencies to monetize content from in-demand market segments and categories. About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from a single online destination. Contact Details News Direct Corp. Media at News Direct +1 917-698-4131 Company Website http://www.newsdirect.com

June 18, 2024 03:17 PM Eastern Daylight Time

Article thumbnail News Release

Bing Ventures Supports TON Ecosystem

Bing Ventures Limited

Bing Ventures, a pioneering venture capital firm backing early-stage projects and outstanding fund managers in Web3 and crypto, has announced comprehensive support for The Open Network (TON) ecosystem across its capabilities and network, including investment, resource sharing, project advisories, and more. TON is a Layer 1 network originally designed by Telegram and continued by the open-source community. With its integration with Telegram, one of the world’s leading messengers, TON offers speed, scalability, unique features, and versatility for a wide range of applications. Bruce Lan, General Partner of Bing Ventures, said that the team believed that TON would lead the charge in achieving mass adoption for Web3. As part of the initiative, Bing Ventures will invest in innovative teams and projects that leverage TON’s unique advantages to unite the Web2 and Web3 worlds and provide fundraising assistance, including referrals to potential investors, to projects coming out of TON’s acceleration programs. Leveraging its strong research and data analytics capabilities, the firm will also contribute to TON accelerators in terms of research-based mentorships, training, and project advisories. Additionally, embodying Bing’s vision of fostering disruption and innovation for greater adoption, Bing Ventures will also curate meaningful and educational events worldwide to inform, inspire, and support founders and entrepreneurs in TON ecosystem and the broader crypto world. The initiative will also include BingX, one of the leading centralized crypto exchanges, supporting TON ecosystem projects through token listing, liquidity provision, custom integration, and awareness campaigns to enhance their accessibility. Bing Ventures is the latest firm that joins a list of institutional investors and organizations, including Animoca Brands and Pantera Capital, to voice support for the blockchain. As of the press release, TON’s Total Value Locked surpassed $500 million, representing a growth rate of over 2,000% from the $22.9 million recorded in March 2024. About Bing Ventures: Bing Ventures is a pioneering venture capital and research firm affiliated with crypto exchange BingX. Founded in 2021, it aims to support transformative blockchain and crypto ventures and outstanding fund managers driving the next wave of innovations. With a sector-agnostic, value-investing approach, it has a portfolio of more than 50 companies spanning infrastructure, DeFi, GameFi, Web3, and more, including, among others, Avail, Berachain, Manta Network, Pixelmon, Unisat, and Solv Protocol. Bing Ventures is also a Limited Partner (LP) of several leading crypto funds, including those managed by Hack VC, Bankless Ventures, Maven 11 Capital, IOSG Ventures, and Figment Capital. For more information, visit Bing Ventures' Official Website | LinkedIn | Twitter. Contact Details Bing Ventures Jenny Liu +86 159 2140 1005 jenny@bing-ventures.com Company Website https://www.bing-ventures.com/

June 18, 2024 09:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Hoffman Financial Group Joins Forces with AmeriLife’s Brookstone Capital Management

AmeriLife

Brookstone Capital Management (“Brookstone”), a leading, SEC-Registered Investment Advisory (RIA) firm and affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has partnered with Hoffman Financial Group, a nationally recognized financial planning firm based in Atlanta. Per the agreement, terms of the deal were not disclosed. “We’re excited to partner with the Hoffman team. This collaboration will only strengthen both organizations and continue to provide best-in-class solutions for them and all the clients they serve,” said Dean Zayed, CEO of Brookstone Capital Management. “Additionally, this partnership underscores Brookstone’s ongoing investment and commitment to our advisors and our goal to be the leader at the intersection of insurance and securities.” “Hoffman Financial Group is a premier financial services firm – Chris and his team have created something special that we are excited to be a part of,” added Darryl Ronconi, president of Brookstone Capital Management. “With a broader relationship with Brookstone and AmeriLife, our goal is to help continue to accelerate their significant growth by providing them with even more resources and support.” Founded in 2011, Hoffman Financial Group is a comprehensive financial and retirement planning firm with one goal in mind: to be the go-to financial advisor for individuals wanting to retire. The firm offers a completely hands-on approach to retirement planning and a full suite of wealth management offerings, including investment management, 401(k) and IRA rollovers, tax planning, and more through its eight investment advisor representatives. Hoffman Financial Group has applied this high-touch approach to unique offerings such as Her Wealth Her Way ®, designed specifically to help women retire with comfort, confidence, and class. Hoffman Financial Group is also incredibly active in the media, bringing its expertise on money management to viewers of The Financial Edge on Atlanta’s CBS 46 and ABC’s Good Morning America Weekend every Sunday morning, and to listeners of Money Unleashed on Atlanta’s 95.5 WSB every Sunday afternoon. Additionally, the firm is an Official Partner of the University of Georgia Bulldogs ® and, most recently, was named Official Financial Advisor of former Bulldog and NFL player Brock Bowers, partnerships that have cemented Hoffman Financial Group as a leading financial services company alongside two distinguished names in collegiate sports. “I couldn’t be more excited to partner and expand our relationship with Brookstone,” said Chris Hoffman, founder of Hoffman Financial Group. “They are the best partner to take us to the next level. The entire team is thrilled about the opportunity of aligning Hoffman Financial Group with the extensive resources and talent that they offer.” Now, as part of the AmeriLife family of companies, Hoffman Financial Group will enjoy broad access to best-in-class platforms, tools, resources, and an expansive product portfolio to move quickly into new markets, accelerate production, and drive the firm’s growth for years to come. “Chris Hoffman has built a powerhouse brand and business that is reshaping retirement planning for America’s retirees,” said Mike Vietri, Chief Distribution Officer for AmeriLife Wealth Group. “We’re incredibly excited for Hoffman Financial Group to join forces with Brookstone as part of AmeriLife Wealth Group, and look forward to integrating their unique approach, expertise, and leadership into our fast-growing distribution platform.” ### About Hoffman Financial Group Hoffman Financial Group is a leading financial planning firm based in Atlanta, Ga. With a personalized approach coupled with highest standards of financial advisory services, the firm specializes in principal protection, income planning, wealth accumulation, legacy planning, and more. For more information, visit HoffmanCorporation.com. About Brookstone Capital Management Founded in 2006, Brookstone Capital Management (BCM) is an SEC-Registered Investment Advisory firm with over $9.5B in Assets Under Management (AUM), providing fee-based investment management services through its network of more than 750 financial advisors and firms. Brookstone is an innovator and industry leader and empowers independent financial advisors of all sizes to scale their business by providing access to a Turnkey Asset Management Platform (TAMP) along with a dedicated team to support every aspect of an advisor’s practice. Visit BrookstoneCM.com for more information. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado media@amerilife.com Partnership Inquiries Patrick Nichols corporatedevelopment@amerilife.com Company Website https://amerilife.com/

June 17, 2024 09:00 AM Eastern Daylight Time

Article thumbnail News Release

Teads Unveils Next Generation Contextual and Identity Graph Built for the Premium Open Internet and CTV

Teads

Teads, the global media platform, today released the Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG is built on the company’s understanding of what consumers read in editorial web environments and what consumers watch on connected TV. Using Teads OG, advertisers can plan, activate and measure cross-screen video campaigns to drive efficient reach on target, incrementality to linear TV and contextually aligned campaigns. Key capabilities of Teads OG include: Global Household & User-level Graph: Curated household and user graph enabling precision targeting and optimization across screens. The graph is based on a precise sample composed of over 50 Million CTV devices and over 100 Million users in 25 countries. Incremental Reach Planning & Measurement: Enabling TV buyers to efficiently extend their audience reach across screens. In addition to Teads’ content consumption data, Teads OG utilizes Automatic Content Recognition (ACR) data to target unexposed audiences. Granular CTV Contextual Signals: Deep contextual targeting capabilities based on standardized and enriched show-level information. Advanced contextual taxonomy is symmetrical to the Teads web contextual taxonomy for seamless omnichannel activation. Teads has a deep history of building unique capabilities to analyze contextual content consumption data on the open internet through direct integrations with premium publishers. Combining this contextual data with device and consumer behavior signals has served as a high-fidelity proxy for audience targeting through AI-based inference. These capabilities enable advertisers to activate media and reach audiences seamlessly with or without user identification with deep contextual targeting within editorial environments. “With Teads OG, we’re extending our knowledge of what people read into what content they watch and making that data actionable at scale across screens to drive better results,” said Jeremy Arditi, co-CEO of Teads. Teads expanded into omnichannel more than two years ago and has been delivering superior results for brands since launch. Since the beginning of 2024, Teads has delivered over 50 campaigns targeting and measuring incremental reach. In a campaign with Yokohama, Teads delivered brand lift using incremental reach planning and measurement. By leveraging cookieless strategies for the online video portion of the campaign and optimizing ad performance across multiple screens, the campaign achieved significant results, including a 27% cost savings, a 5.5-point increase in brand familiarity, and a 7-point lift in perception. "We wanted to create a stronger audience-centric approach for our campaign by expanding our understanding of individual performance impact. By utilizing Teads' innovative solutions, we unlocked exceptional outcomes that far exceeded our initial expectations," said Riley Mackey of Yokohama’s Agency, Charts + Darts. About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Contact Details Kite Hill PR for Teads Alexandra Morrison teads@kitehillpr.com Company Website https://www.teads.com/

June 14, 2024 09:00 AM Eastern Daylight Time

Article thumbnail News Release

News Direct Digest of Content Published on AffiliateAvenue June 1 -12

News Direct

The following content was published on AffiliateAvenue from June 1 – 12: Here's how much Americans have saved up in their retirement accounts by age — are you ahead or way behind? (Moneywise) Can You Guess How many Americans Successfully Retire with $1 Million Saved? The Percentage May Shock You. (Benzinga) The Best Bird Houses of 2024 (Amobeez) The Best Face Moisturizer with SPF of 2024 (Amobeez) The Best Lion's Mane Mushrooms of 2024 (Amobeez) 7 Best Plug-in Air Fresheners of 2024 (Amobeez) Best Hydration Mist Face Sprays of 2024 (Amobeez) Best Mini Blenders of 2024 (Amobeez) About Affiliate Avenue Affiliate Avenue is the newswire industry’s first and only affiliate marketing product that leverages the significant domain authority and traffic volume enjoyed by newsdirect.com to enable content marketing professionals and agencies to monetize content from in-demand market segments and categories. About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from a single online destination. Contact Details News Direct Sales at News Direct +1 917-698-4131 sales@newsdirect.com Company Website http://www.newsdirect.com

June 13, 2024 01:45 PM Eastern Daylight Time

Article thumbnail News Release

Roberts & Ryan Inc. expands its internship program in partnership with the Boys and Girls Club of Harlem.

Roberts & Ryan, Inc.

Roberts & Ryan, Inc., America’s first Service-Disabled Veteran-Owned (SDVO) broker-dealer, announced the expansion of its summer internship program, which recently accepted 13 candidates from a diverse pool of students from a variety of schools and backgrounds. The expansion reflects the company’s commitment to supporting veterans and underprivileged youth. “At Roberts & Ryan, we believe that supporting future generations of financial professionals is important to the long-term success of our industry. This year’s internship class was bolstered by our relationship with the Boys & Girls Club of Harlem, who recommended two exceptional candidates, creating more opportunities for diverse talent in the financial services industry,” said Brian Rathjen, President of Roberts & Ryan. Seven interns completed Roberts & Ryan's internship program in 2023, a number the firm nearly doubled in 2024 due to increased student demand. Roberts & Ryan runs two internship cohorts per year to provide students from a variety of backgrounds with real-world experience in the financial services industry. Interns collaborate with experienced professionals on projects that demonstrate a range of services provided by Roberts & Ryan, from secondary equity and fixed income trading to debt and equity capital markets, business development, compliance, and marketing. Roberts & Ryan was recently approved for membership by the New York Stock Exchange, and summer interns have access to its iconic trading floor. "Breaking into the financial services industry can be a challenge, as most entry-level positions require either previous work experience or a professional connection with someone in the industry. We believe that our program provides our interns with both,” said Edward D’Alessandro, Chief Executive Officer of Roberts & Ryan. Roberts & Ryan is committed to increasing access to opportunities in the financial sector by finding high-quality candidates for their internship program. Through the program, interns gain valuable experience, make important connections, and build a talent stack for a successful career in finance. For current undergraduate and graduate students interested in participating in next year’s internship program, please email your resume to info@roberts-ryan.com. About Roberts and Ryan, Inc. Roberts & Ryan, Inc. is a Service-Disabled Veteran Owned (SDVO) broker-dealer with execution capabilities in the capital markets, equities, and fixed-income trading. The firm was founded in 1987 by a United States Marine Corps Vietnam combat veteran and Purple Heart recipient. With over $2 million in committed donations, Roberts & Ryan is active in donating to charitable foundations that make significant positive impacts in the lives of Veterans and their families, primarily focusing on general wellness, mental health, and career transition. To learn more about Roberts & Ryan, please visit www.roberts-ryan.com. Contact Details Michael C. Del Priore +1 646-859-4061 mdelpriore@roberts-ryan.com Company Website https://www.roberts-ryan.com

June 13, 2024 09:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers

Teads

Teads, the global media platform, today announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximize campaign results for advertisers. The new offerings extend Teads’ ability to deliver personalized and engaging ad experiences for advertisers by implementing top-tier creative solutions and cutting-edge technology by collaborating with best-in-class partners such including Perfect Corp, Aryel, Threedium, Atelar, Geneee, Vyde, Stats Perform, SmartCommerce, and Audiostack. As part of the strategic launch, Teads Studio, the company’s in-house creative team, has integrated advanced creative solutions to optimize and repurpose ad content across various digital platforms for its partners, including: AI-Driven Audio Production: Powered by its partnership with AudioStack, Teads is unlocking addressable, high-quality video at scale and utilizing AI-driven audio production - across CTV video or native - to create dynamic, personalized and contextually relevant audio-visual experiences tailored to different languages, locations and audience segments. Real-Time Sports Data Integration: Embedding live sports statistics into ad creatives to enhance engagement among sports fans in partnership with StatsPerform. AR For The Open Web: Introducing immersive AR experiences such as Virtual Try-On (VTO), which significantly enhance consumer engagement and conversion rates in partnership with Perfect Corp, Aryel, Threedium, Atelar and Geneee. Interactive Shopping Solutions: Development of advanced shopping formats, including visualizations, 3D models, dynamic ads, and shoppable scenarios. Conversation Units: Revolutionizes shopper engagement with innovative in-ad chat units optimized for shoppable moments, allowing consumers to interact through a decision tree and select products based on their needs in partnership with Stats Perform. Omnichannel Integrations: Bridging online and offline experiences, enhancing direct response capabilities. Innovative 3D Models: Captivating audiences with engaging 3D ad formats, improving brand recall and interaction rates. Teads’ enhanced creative capabilities have already empowered brands like Nissan, McDonald’s, Pepsi, and Lenovo to expand the delivery of personalized ads across multiple touchpoints, enhance customer interaction, and drive business results. Teads’ cutting-edge campaign with Nissan integrated CTV, OTT, and Mixed Reality (XR) elements to promote the Nissan Qashqai. QR code integration amplified engagement and boosted brand favorability, reaching an impressive 41% of the UK population at least once, with an average frequency of 4.1. "We were thrilled to partner with Teads Studio to craft a cross-screen experience that effectively reached households on the big screen through OTT and integrated a unique VR experience,” said Niels Van Der Burg, Nissan’s director of marketing operations, Europe. “This innovative approach allowed us to showcase the e-POWER technology and the features of the Nissan X-Trail and Qashqai in a truly engaging and immersive manner." Other notable brands leveraging Teads’ enhanced creative offerings via its Creative Consortium include: Both McDonald’s and PepsiCo - McDonald’s and Lays (a part of PepsiCo) are partnering with Teads independently for UEFA Euro 2024, utilizing Stats Perform technology to integrate live stats based on match scores directly into their advertising creative. Lenovo - Lenovo was the first tech brand to launch the Teads Conversational Unit in the US, achieving remarkable results. The Lenovo Conversational Unit recorded a 0.25% interaction rate, representing a 66% increase compared to the benchmark. It also achieved a 28.09% active attention rate, marking a 180% increase over the benchmark, and a 0.18% click-through rate (CTR). “At Teads, we’re laser-focused on helping our partners succeed in today’s landscape by boosting engagement, increasing relevance and maximizing impact across all screens,” said Jonathan Lewis, global head of studio at Teads. “The Creative Consortium directly supports the company’s ongoing mission to be ‘best in glass,’ by partnering with innovative industry-leading creative technology and data vendors empowering us to provide the biggest brands in the world with exceptional creative solutions optimized for omnichannel environments.” About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Contact Details Kite Hill PR for Teads Alexandra Morrison teads@kitehillpr.com Company Website https://www.teads.com/

June 12, 2024 12:00 PM Eastern Daylight Time

1 23456 ... 319