News Hub | News Direct

Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
Article thumbnail News Release

Inc. Magazine Names Goodway Group One of the Best Places to Work for Third Year in a Row

Goodway Group

Goodway Group, a leading independent digital marketing agency, is proud to announce that it has been recognized as one of Inc. Magazine's Best Workplaces for the third consecutive year. This prestigious award honors companies that have created exceptional environments where employees are engaged, motivated, and committed to their work. Goodway Group continues to lead how the future of work evolves. With a steadfast commitment to a 100% remote workforce since 2008, the company’s values are rooted in employee well-being, continual learning, and unparalleled flexibility. By embracing work-life integration, teams are encouraged to bring their authentic self to work each day to deliver exceptional outcomes for clients. "Our approach, inspired by the infinity loop, is both simple and transformative: By prioritizing our employees, we ignite client success, creating an endless cycle of shared prosperity," said Kandi Gongora, Chief Transformation and People Officer at Goodway Group. "We are unwavering in our commitment to our team, offering flexible scheduling and fully remote work to support their personal and professional aspirations. Our dedication to continuous skill development ensures our employees remain relevant and future-ready, evolving alongside the ever-changing needs of our clients." Inc. Magazine's Best Workplaces 2024 list is the result of a rigorous evaluation process, including a comprehensive survey of employees and an evaluation of company policies, practices, and culture. The winners are chosen based on their ability to create a positive and productive work environment, as well as their commitment to employee satisfaction and engagement. The selection process involves the following steps: Employee Survey: Inc. Magazine conducts an anonymous survey of employees at participating companies, asking questions about their job satisfaction, company culture, and overall work environment. Company Evaluation: Inc. Magazine's editorial team evaluates the company's policies, practices, and culture, including factors such as employee benefits, professional development opportunities, and work-life balance. Data Analysis: Inc. Magazine analyzes the survey data and company evaluations to identify the top-scoring companies in each category. Final Selection: The top-scoring companies are selected as Inc. Magazine's Best Places to Work. "Our infinity loop principle ensures that everything we do for our clients makes Goodway a great place for employees to grow their career, and everything we do for our employees grows our clients’ business," said Jay Friedman, CEO of Goodway Group. " When thousands of companies’ employees are asked anonymously by an outside party to rate their workplace, these are results worth paying attention to and for us, something to be proud of." About Goodway Group Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Group’s Outcome Engineering™ powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth. Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchanger’s Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value. Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency. Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands. Learn more: www.goodwaygroup.com Follow us: Insights | X | LinkedIn | Facebook About Inc. Media The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. About Quantum Workplace Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com. Contact Details Kite Hill PR for Goodway Group Alexandra Morrison goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 20, 2024 04:42 PM Eastern Daylight Time

Article thumbnail News Release

Comcast Partners with Legendary Mexican Rock Band EL TRI to Provide Sign Language Interpretation for the First Time at Upcoming Music in the Park Concert

Comcast California

Comcast has partnered with legendary Mexican rock band, EL TRI to provide sign language interpretation for their June 22 Music in the Park performance at Plaza de Cesar Chavez in San Jose. This marks the first time that EL TRI, whose lyrics are in Spanish, will perform with sign language interpreters to provide greater accessibility to deaf and hard-of-hearing, fans. Comcast recently announced the availability of live American Sign Language (ASL) interpreting services at eight Bay Area Xfinity Store locations. Customers who need ASL support can visit any of the eight Bay Area Xfinity Stores, where representatives will utilize ASL Video Remote Interpreting (VRI) to access a live interpreter provided by partner, Communication Service for the Deaf (CSD). EL TRI, one of Latin America's most iconic rock bands, will perform as part of San Jose’s popular Music in the Park summer concert series. The addition of ASL interpreters underscores Comcast’s dedication to accessibility and community engagement. "We are thrilled to be part of this wonderful initiative," said Alex Lora, lead singer of EL TRI. "Music is a universal language, and it’s important that everyone, regardless of their hearing ability, can share in the experience and energy of our live performances. We can’t wait to rock out with all our fans in San Jose!" In addition to the interpreting services at the concert and in its stores, Comcast recently announced $60,000 in grants to three community partners: San Francisco LightHouse for the Blind and Visually Impaired, California School for the Deaf and the World Institute on Disability. These grants aim to broaden the scope of digital inclusion and accessibility to deaf and hard-of-hearing students, families, seniors, and community members. The American Community Survey (ACS) estimates that 3.6% of the U.S. population is “deaf or have serious difficulty hearing.” Additionally, according to Pew Research Center, 23% of people with disabilities say they never go online, with 57% saying they do not have a home broadband connection. That’s why, through its Project UP initiative, Comcast is working to address and eliminate the unique barriers to connectivity through a series of efforts, including Internet Essentials, Lift Zones, and skill development and training. Continuing Comcast’s ongoing commitment to diversity, equity, inclusion and accessibility, this event, in collaboration with Pro Bono ASL, aims to make the EL TRI concert more inclusive for the deaf and the hard-of-hearing. “This historical event is meaningful because these interpreters are trilingual. They know Spanish, English and American Sign Language which is creating inclusivity within the Latino deaf community which often tends to be left behind,” said Rorri Burton, Founder and Director of Pro Bono ASL, an organization that specializes in bringing immigrant, first-gen, transracial adoptees, queer, multilingual and multicultural ASL interpreters to concerts, festivals and events across the U.S. “We are grateful to Comcast for demonstrating inclusivity and commitment to the Latino deaf community.” In addition to interpreting the iconic lyrics of EL TRI to fans at the concert, interpreters from Pro Bono ASL will translate the announcers of the traditional Lucha Libre matches that Music in the Park will offer as entertainment to attendees before the concert. The matches will feature local wrestlers such as "El Gladiador del aire” El Viento and "Rey de las pesadillas” El Cucuy. Music in the Park details: • Date: Saturday, June 22, 2024 • Time: Doors open at 4:00 PM • Location: Plaza de Cesar Chavez, San Jose, CA • Special Feature: ASL interpretation provided by Pro Bono ASL, sponsored by Comcast About Pro Bono ASL Pro Bono ASL prioritizes ASL access via culturally qualified interpreters. We work with Deaf, hearing and Deaf-parented sign language interpreters; those who are immigrant, first-gen, transracial adoptees, queer, multilingual and multicultural. Representation is vital, and so are the nuances of culture that impact language. Pro Bono treasures the unique intersectionalities that make our interpreters the perfect fit for the spectrum of members in the Deaf community. As our name, "pro bono" indicates, we work "for the good" of the community. About Comcast’s Accessibility Program For more than a decade, Comcast has invested in making its products, technology, and experiences accessible to the widest possible audience while opening new doors to independence for people with disabilities. These innovations include the Large Button Voice Remote, voted USA Today’s Best Accessible Design remote in 2023, and the Xfinity Adaptive Web Remote. To learn more about Comcast’s groundbreaking accessibility work, visit corporate.comcast.com/accessibility. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Adriana Arvizo +1 925-200-1919 Adriana_Arvizo@comcast.com Company Website https://california.comcast.com/

June 20, 2024 09:00 AM Pacific Daylight Time

Article thumbnail News Release

FuelRod Launches Free Battery Swaps at Austin-Bergstrom International Airport

Fuel Rod

FuelRod, a leading provider of portable power solutions, today announced an exclusive promotion sponsored by Austin-Bergstrom International Airport (AUS). This groundbreaking initiative, which runs through November 30, allows travelers at AUS to swap their depleted FuelRod chargers for fresh ones at no cost. This marks the first promotion of its kind at any airport, highlighting FuelRod’s commitment to ensuring travelers have reliable access to power and a stress-free travel experience. Travelers passing through AUS can now enjoy the convenience of swapping their depleted FuelRods for fully charged ones up to 10 times per month, free of charge. This hassle-free process can be completed at any of the several FuelRod kiosks throughout the airport by simply selecting the “swap” button, entering a phone number, and exchanging the used rod for a fresh one. Phone numbers are collected to track the 10-use limit. For travelers who prefer not to provide a phone number, the standard swap fee of $1 applies. Austin-Bergstrom International Airport is the first airport to offer such a promotion, setting a new standard for passenger comfort and convenience. This collaboration with FuelRod reflects a shared commitment to keeping travelers charged and connected by ensuring a reliable portable power source for their devices. FuelRod aims for this promotion to inspire similar initiatives nationwide, bringing sustainable charging solutions to travelers across the country. “We are extremely proud of our partnership with Austin-Bergstrom International Airport and their support of our vision for easily accessible, eco-friendly charging for travelers on the go,” said Joe Yeagley, FuelRod Co-founder. “AUS, as the first airport to sponsor the FuelRod “Swap” service, exemplifies Texas hospitality and demonstrates their commitment to providing an elevated experience for their passengers.” About FuelRod FuelRod is a California-based company specializing in portable power solutions. The developer of the FuelRod kit, the first reusable, portable charging system, FuelRod allows you to charge your mobile device on the go and then recharge or swap it for a fresh one. With a growing network of kiosks nationwide, FuelRod ensures your devices stay powered virtually wherever you go. Learn more at fuel-rod.com. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.fuel-rod.com/

June 20, 2024 09:00 AM Central Daylight Time

Article thumbnail News Release

Full Pull Launches Real-Money Gaming Sports App, Bringing Legal Gaming to Truck and Tractor Pulling for the First Time

Full Pull Entertainment

Full Pull Entertainment, a pioneering force in the world of truck and tractor pulling, today announced the launch of Full Pull Picks, its highly anticipated legal skill-based gaming sports app. The Full Pull Picks rollout marks a historic moment for the 75-year-old sport, giving motorsport enthusiasts their first chance at placing legal bets on the sport, just in time for the Budweiser Dairyland Super Nationals in Tomah, WI. With a rich history, truck and tractor pulling has evolved from its grassroots origins into a spectacle captivating millions of fans worldwide. Full Pull Picks is built on a unique peer-to-peer, player adjusted payouts system, where all entries are placed together in a pool, and payouts are based on the collective entries of the participants, adding an extra layer of excitement to the events, and ensuring a fair and transparent gaming experience. As a special offer this weekend, Full Pull will provide up to $20 for all first-time deposits. Full Pull Picks is available for motorsport fans in Alaska, California, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, and Wisconsin. “Full Pull’s mission is to enhance the fan experience and grow the sport of truck and tractor pulling among existing and new audiences,” said Chase Richardson, Co-Founder and CEO of Full Pull Entertainment. “We think truck and tractor pulling is the most thrilling motorsport in this country. We know that real money gaming enthusiast will soon become fans as well.” This launch follows Full Pull’s recent announcement of its 2024 summer streaming schedule. The 16-week, 32-session schedule will be packed with exhilarating action and will include expert pull-by-pull commentary, exclusive behind-the-scenes content, and live analysis for the first time from all major pulling associations. Full Pull’s streaming feature, Full Pull LIVE, broadcasts major pulling leagues such as the National Tractor Pullers Association, Inc., & Outlaw Truck & Tractor Pulling Association, ensuring fans stay connected with the latest developments in the sport. Fans can choose a monthly subscription on Full Pull LIVE priced at $39.99, providing unlimited access to all sessions throughout the season. For those interested in specific sessions, a session-only pass is available at $25 per session. Full Pull LIVE is now available on multiple streaming services including Roku and Fire TV. To experience the thrill of tractor pulling, fans can visit the iOS App Store or Google Play, search for “Full Pull” and tap “Download.” Full Pull Picks is also available via the web at http://fullpullpicks.com. About Full Pull Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us. # # # Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us.\ Contact Details Jackson Gaskins jgaskins@hotpaperlantern.com Company Website https://www.fullpull.us

June 19, 2024 09:00 AM Eastern Daylight Time

Article thumbnail News Release

News Direct Digest of Content Published on AffiliateAvenue June 13 -18

News Direct

The following content was published on AffiliateAvenue from June 13-18: Our Favorite Car Sun Shades of 2024: Reviewed Beat the heat and protect your car's interior with the best car sun shades on the market. Find out which one reigns supreme with our comparison! The Best Car Chargers We’ve Reviewed in 2024 Never run out of battery on the go! Check out our top picks for the best car chargers that will keep your devices powered up all day long. Reviewing the Internet’s Favorite USB-C Car Chargers of 2024 Rev up your charging game with the best USB-C car chargers on the market! Don't settle for a dead battery on the road - check out our comparison now. Our Honest Review of The 7 Best Puppy Play Pens of 2024 Discover the best puppy play pens on the market! Keep your furry friend safe and happy with these top-rated options. Compare now! Reviewing the Internet's Favorite MagSafe Car Chargers of 2024 Never run out of juice on a road trip again! Check out our comparison of the top MagSafe car chargers and enjoy seamless charging on the go. The Most Effective Car Alarm Systems of 2024 Protect your ride with the best car alarm systems on the market! Our comparison will reveal the top picks for unbeatable security and peace of mind. Best Tire Repair Kit of 2024 Don't let a flat tire ruin your day! Check out our top-rated tire repair kits and hit the road with confidence. About AffiliateAvenue Affiliate Avenue is the newswire industry’s first and only affiliate marketing product that leverages the significant domain authority and traffic volume enjoyed by newsdirect.com to enable content marketing professionals and agencies to monetize content from in-demand market segments and categories. About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from a single online destination. Contact Details News Direct Corp. Media at News Direct +1 917-698-4131 Company Website http://www.newsdirect.com

June 18, 2024 03:17 PM Eastern Daylight Time

Article thumbnail News Release

Bing Ventures Supports TON Ecosystem

Bing Ventures Limited

Bing Ventures, a pioneering venture capital firm backing early-stage projects and outstanding fund managers in Web3 and crypto, has announced comprehensive support for The Open Network (TON) ecosystem across its capabilities and network, including investment, resource sharing, project advisories, and more. TON is a Layer 1 network originally designed by Telegram and continued by the open-source community. With its integration with Telegram, one of the world’s leading messengers, TON offers speed, scalability, unique features, and versatility for a wide range of applications. Bruce Lan, General Partner of Bing Ventures, said that the team believed that TON would lead the charge in achieving mass adoption for Web3. As part of the initiative, Bing Ventures will invest in innovative teams and projects that leverage TON’s unique advantages to unite the Web2 and Web3 worlds and provide fundraising assistance, including referrals to potential investors, to projects coming out of TON’s acceleration programs. Leveraging its strong research and data analytics capabilities, the firm will also contribute to TON accelerators in terms of research-based mentorships, training, and project advisories. Additionally, embodying Bing’s vision of fostering disruption and innovation for greater adoption, Bing Ventures will also curate meaningful and educational events worldwide to inform, inspire, and support founders and entrepreneurs in TON ecosystem and the broader crypto world. The initiative will also include BingX, one of the leading centralized crypto exchanges, supporting TON ecosystem projects through token listing, liquidity provision, custom integration, and awareness campaigns to enhance their accessibility. Bing Ventures is the latest firm that joins a list of institutional investors and organizations, including Animoca Brands and Pantera Capital, to voice support for the blockchain. As of the press release, TON’s Total Value Locked surpassed $500 million, representing a growth rate of over 2,000% from the $22.9 million recorded in March 2024. About Bing Ventures: Bing Ventures is a pioneering venture capital and research firm affiliated with crypto exchange BingX. Founded in 2021, it aims to support transformative blockchain and crypto ventures and outstanding fund managers driving the next wave of innovations. With a sector-agnostic, value-investing approach, it has a portfolio of more than 50 companies spanning infrastructure, DeFi, GameFi, Web3, and more, including, among others, Avail, Berachain, Manta Network, Pixelmon, Unisat, and Solv Protocol. Bing Ventures is also a Limited Partner (LP) of several leading crypto funds, including those managed by Hack VC, Bankless Ventures, Maven 11 Capital, IOSG Ventures, and Figment Capital. For more information, visit Bing Ventures' Official Website | LinkedIn | Twitter. Contact Details Bing Ventures Jenny Liu +86 159 2140 1005 jenny@bing-ventures.com Company Website https://www.bing-ventures.com/

June 18, 2024 09:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

Hoffman Financial Group Joins Forces with AmeriLife’s Brookstone Capital Management

AmeriLife

Brookstone Capital Management (“Brookstone”), a leading, SEC-Registered Investment Advisory (RIA) firm and affiliate of AmeriLife Group, LLC (“AmeriLife”), announced today that it has partnered with Hoffman Financial Group, a nationally recognized financial planning firm based in Atlanta. Per the agreement, terms of the deal were not disclosed. “We’re excited to partner with the Hoffman team. This collaboration will only strengthen both organizations and continue to provide best-in-class solutions for them and all the clients they serve,” said Dean Zayed, CEO of Brookstone Capital Management. “Additionally, this partnership underscores Brookstone’s ongoing investment and commitment to our advisors and our goal to be the leader at the intersection of insurance and securities.” “Hoffman Financial Group is a premier financial services firm – Chris and his team have created something special that we are excited to be a part of,” added Darryl Ronconi, president of Brookstone Capital Management. “With a broader relationship with Brookstone and AmeriLife, our goal is to help continue to accelerate their significant growth by providing them with even more resources and support.” Founded in 2011, Hoffman Financial Group is a comprehensive financial and retirement planning firm with one goal in mind: to be the go-to financial advisor for individuals wanting to retire. The firm offers a completely hands-on approach to retirement planning and a full suite of wealth management offerings, including investment management, 401(k) and IRA rollovers, tax planning, and more through its eight investment advisor representatives. Hoffman Financial Group has applied this high-touch approach to unique offerings such as Her Wealth Her Way ®, designed specifically to help women retire with comfort, confidence, and class. Hoffman Financial Group is also incredibly active in the media, bringing its expertise on money management to viewers of The Financial Edge on Atlanta’s CBS 46 and ABC’s Good Morning America Weekend every Sunday morning, and to listeners of Money Unleashed on Atlanta’s 95.5 WSB every Sunday afternoon. Additionally, the firm is an Official Partner of the University of Georgia Bulldogs ® and, most recently, was named Official Financial Advisor of former Bulldog and NFL player Brock Bowers, partnerships that have cemented Hoffman Financial Group as a leading financial services company alongside two distinguished names in collegiate sports. “I couldn’t be more excited to partner and expand our relationship with Brookstone,” said Chris Hoffman, founder of Hoffman Financial Group. “They are the best partner to take us to the next level. The entire team is thrilled about the opportunity of aligning Hoffman Financial Group with the extensive resources and talent that they offer.” Now, as part of the AmeriLife family of companies, Hoffman Financial Group will enjoy broad access to best-in-class platforms, tools, resources, and an expansive product portfolio to move quickly into new markets, accelerate production, and drive the firm’s growth for years to come. “Chris Hoffman has built a powerhouse brand and business that is reshaping retirement planning for America’s retirees,” said Mike Vietri, Chief Distribution Officer for AmeriLife Wealth Group. “We’re incredibly excited for Hoffman Financial Group to join forces with Brookstone as part of AmeriLife Wealth Group, and look forward to integrating their unique approach, expertise, and leadership into our fast-growing distribution platform.” ### About Hoffman Financial Group Hoffman Financial Group is a leading financial planning firm based in Atlanta, Ga. With a personalized approach coupled with highest standards of financial advisory services, the firm specializes in principal protection, income planning, wealth accumulation, legacy planning, and more. For more information, visit HoffmanCorporation.com. About Brookstone Capital Management Founded in 2006, Brookstone Capital Management (BCM) is an SEC-Registered Investment Advisory firm with over $9.5B in Assets Under Management (AUM), providing fee-based investment management services through its network of more than 750 financial advisors and firms. Brookstone is an innovator and industry leader and empowers independent financial advisors of all sizes to scale their business by providing access to a Turnkey Asset Management Platform (TAMP) along with a dedicated team to support every aspect of an advisor’s practice. Visit BrookstoneCM.com for more information. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as a leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Media Jeff Maldonado media@amerilife.com Partnership Inquiries Patrick Nichols corporatedevelopment@amerilife.com Company Website https://amerilife.com/

June 17, 2024 09:00 AM Eastern Daylight Time

Article thumbnail News Release

Teads Unveils Next Generation Contextual and Identity Graph Built for the Premium Open Internet and CTV

Teads

Teads, the global media platform, today released the Teads Omnichannel Graph (OG), a proprietary tool extending contextual and audience-targeting capabilities into the CTV environment. Teads OG is built on the company’s understanding of what consumers read in editorial web environments and what consumers watch on connected TV. Using Teads OG, advertisers can plan, activate and measure cross-screen video campaigns to drive efficient reach on target, incrementality to linear TV and contextually aligned campaigns. Key capabilities of Teads OG include: Global Household & User-level Graph: Curated household and user graph enabling precision targeting and optimization across screens. The graph is based on a precise sample composed of over 50 Million CTV devices and over 100 Million users in 25 countries. Incremental Reach Planning & Measurement: Enabling TV buyers to efficiently extend their audience reach across screens. In addition to Teads’ content consumption data, Teads OG utilizes Automatic Content Recognition (ACR) data to target unexposed audiences. Granular CTV Contextual Signals: Deep contextual targeting capabilities based on standardized and enriched show-level information. Advanced contextual taxonomy is symmetrical to the Teads web contextual taxonomy for seamless omnichannel activation. Teads has a deep history of building unique capabilities to analyze contextual content consumption data on the open internet through direct integrations with premium publishers. Combining this contextual data with device and consumer behavior signals has served as a high-fidelity proxy for audience targeting through AI-based inference. These capabilities enable advertisers to activate media and reach audiences seamlessly with or without user identification with deep contextual targeting within editorial environments. “With Teads OG, we’re extending our knowledge of what people read into what content they watch and making that data actionable at scale across screens to drive better results,” said Jeremy Arditi, co-CEO of Teads. Teads expanded into omnichannel more than two years ago and has been delivering superior results for brands since launch. Since the beginning of 2024, Teads has delivered over 50 campaigns targeting and measuring incremental reach. In a campaign with Yokohama, Teads delivered brand lift using incremental reach planning and measurement. By leveraging cookieless strategies for the online video portion of the campaign and optimizing ad performance across multiple screens, the campaign achieved significant results, including a 27% cost savings, a 5.5-point increase in brand familiarity, and a 7-point lift in perception. "We wanted to create a stronger audience-centric approach for our campaign by expanding our understanding of individual performance impact. By utilizing Teads' innovative solutions, we unlocked exceptional outcomes that far exceeded our initial expectations," said Riley Mackey of Yokohama’s Agency, Charts + Darts. About Teads Teads operates a leading, cloud-based, omnichannel platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies. For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers and content providers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach billions of unique monthly users in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions. Teads partners with the leading marketers, agencies and publishers through a team of 1,200+ people in 50 offices across more than 30 countries. Contact Details Kite Hill PR for Teads Alexandra Morrison teads@kitehillpr.com Company Website https://www.teads.com/

June 14, 2024 09:00 AM Eastern Daylight Time

Article thumbnail News Release

News Direct Digest of Content Published on AffiliateAvenue June 1 -12

News Direct

The following content was published on AffiliateAvenue from June 1 – 12: Here's how much Americans have saved up in their retirement accounts by age — are you ahead or way behind? (Moneywise) Can You Guess How many Americans Successfully Retire with $1 Million Saved? The Percentage May Shock You. (Benzinga) The Best Bird Houses of 2024 (Amobeez) The Best Face Moisturizer with SPF of 2024 (Amobeez) The Best Lion's Mane Mushrooms of 2024 (Amobeez) 7 Best Plug-in Air Fresheners of 2024 (Amobeez) Best Hydration Mist Face Sprays of 2024 (Amobeez) Best Mini Blenders of 2024 (Amobeez) About Affiliate Avenue Affiliate Avenue is the newswire industry’s first and only affiliate marketing product that leverages the significant domain authority and traffic volume enjoyed by newsdirect.com to enable content marketing professionals and agencies to monetize content from in-demand market segments and categories. About News Direct News Direct is a technology-driven content distribution and amplification platform for PR, IR, corporate communications and marketing professionals. Our automated platform delivers a completely reimagined, modernized user experience for newswire users that has reshaped the industry landscape. Additionally, the company has expanded its offerings to include an array of technology-enhanced message amplification tools ranging from sponsored content to podcasting products, all from a single online destination. Contact Details News Direct Sales at News Direct +1 917-698-4131 sales@newsdirect.com Company Website http://www.newsdirect.com

June 13, 2024 01:45 PM Eastern Daylight Time

12345 ... 329