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Game-Changing Artificial Intelligence Solution by PhotoShelter to Revolutionize Social Media Workflow


Contact Details John Seibels +1 212-206-0808 Company Website

August 20, 2020 08:05 AM Eastern Daylight Time

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Focused Image Completes Brand Projects for Three Fast-Growing Government Technology Leaders

Focused Image

Focused Image Inc., a leading communications agency specializing in branding, public relations and digital marketing, today celebrated the completion of three new brand launches for clients that are fast-growing leaders in the government services and technology market. Axiologic Solutions provides strategically focused systems engineering and information technology solutions that solve the most challenging problems for the defense, intelligence and government communities. Over the past few years, Axiologic has more than doubled its growth. With this rapid expansion came the need for the company to expand its growing brand image. Focused Image supported this need by developing a message, tagline and image platform to elevate the Axiologic brand, increase its positive perception, and position the business for future growth. InterImage provides creative IT modernization solutions for defense, law enforcement, transportation, federal civilian and commercial entities. Focused Image worked to develop a message and image platform to heighten the InterImage brand, increasing its positive perception and positioning the business for future growth, with a key focus on the company’s growing robotic process automation offerings. VTG , previously known as the VT Group, provides C4ISR modernization and sustainment solutions for our nation’s most critical platforms and systems. As VTG’s capabilities began to expand into technology, networks and C5ISR markets, the company sought to rebrand itself to reach markets that align with its new business offerings and areas of expertise. To address this challenge, Focused Image developed a refreshed message, image and contemporary identity that align with VTG’s new strategic positioning, mission, values, strategy, leadership, business model, markets and capabilities. “This is an important time to be serving the needs of our nation, and our clients are all playing important roles in federal IT modernization, advancing technologies to help federal agencies better achieve their missions,” said Toby Eckhardt, CEO and chief creative officer of Focused Image . “We are extremely honored to have the opportunity to help them clarify their capabilities and tell their stories, and to do so in a way that sets them apart from their competition in a highly competitive mid-tier marketplace. Having worked with so many clients over the past several decades that are leaders in federal technology, aerospace and defense, we are able to quickly develop the strongest path forward for these brands as they evolve to the next level of success.” Focused Image has been a leading creative firm in the Greater Washington region for over 35 years, specializing in company and product branding for over two decades. More than 75% of the companies Focused Image has rebranded are within the government services market. For more information, contact Matt Marsden at . About Focused Image Inc. Focused Image Inc. is an award-winning marketing communications agency that specializes in branding, public relations and digital marketing. The agency is recognized as one of the top advertising agencies in the Greater Washington area and is well respected as a leading authority on branding in the GovCon industry. Focused Image was founded more than 35 years ago by Toby Eckhardt, a national expert on branding and communications. The firm helps clients — from fast-growing technology startups to emerging mid-tier government services leaders to Fortune 500 companies — build brands, launch new products and bolster positive visibility through strategically based creative communications concepts and programs that deliver results. Learn more at and follow Focused Image on Twitter , LinkedIn and Facebook . Contact Details Kristina Messner +1 703-678-6023 Company Website

August 19, 2020 08:30 AM Eastern Daylight Time

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HearMeCheer Lands New Agreement with Major League Soccer’s New York Red Bulls to Provide Live Fan Crowd Noise in Upcoming Broadcasts


HearMeCheer , the innovative and timely audio broadcast app that collects live fan noise and streams it into live sports television broadcasts, today announced a new agreement with the New York Red Bulls of Major League Soccer to provide live crowd noise for upcoming Red Bulls matches. As the New York Red Bulls (RBNY) return to action, the club will utilize the HearMeCheer app to live stream actual fan noise, sounds, and reactions during their upcoming home games. “Supporters are at the center of our matchday experience at Red Bull Arena,” said Christina Giunta-Quarino, the Red Bulls Senior Director of Field Marketing and Community Relations. “As we continue to prioritize health and safety, HearMeCheer gives Red Bulls fans an opportunity to add their voice to the matchday atmosphere at Red Bull Arena, supporting our team and making their voices heard from home.” Used to great acclaim and success this summer on recent live ESPN broadcasts of Top Rank Boxing , HearMeCheer has also been successfully implemented in recent live sports telecasts in Taiwan, Japan, and the U.S, including the first live testing of HearMeCheer earlier this year with the Chinese Professional Baseball League in Taiwan. As live pro sports return to American television this month, COVID-19 social distancing guidelines preclude fans actually being in the stands in most states. HearMeCheer’s patented technology allows fans watching the games at home to cheer into the microphones in their smartphones, tablets and computers and be heard live inside stadiums, arenas, ballparks as well as on radio and television. Elias Andersen, the 20-year-old founder and Chief Executive Officer of Toronto-based ChampTrax , developed HearMeCheer in March and April in reaction to the COVID-19 pandemic and its far-reaching impact on the sports world. “We are thrilled that the Red Bulls are putting HearMeCheer into the homes of their fans, and using it for their game broadcasts this summer,” Andersen said. “We’ve been building our company to provide real-time sports analytics over the past two years, but the COVID-19 pandemic and overall sports shutdown gave us an opportunity to reinvent our business and create the HearMeCheer app. We found a market where fans have been underserved for a long time, and that’s watching from home.” HearMeCheer takes audio from fans watching at home and aggregates the sounds into one audio stream, which is provided to broadcasters and to feeds in ballparks, stadiums, and arenas. The sound from fans is converted into crowd noise using low-latency algorithms. Andersen and his growing company believe HearMeCheer is a software platform that can increase fan engagement, with options on the platform for live trivia games and predictive exercises where fans can be asked what will happen next. With a Facebook sign-in, fans can listen and watch with a group of friends in other homes. Previously an Electrical Engineering major at the University of Toronto, Andersen decided to leave college this past January to devote his attention to ChampTrax full-time. While pitching Major League Baseball teams the young company’s sports analytics platform at spring training sites in Arizona this past March, the pivot to develop HearMeCheer happened while Andersen was on an airplane returning to Toronto as the COVID-19 pandemic shut down the sports world. About the New York Red Bulls: The New York Red Bulls are one of 26 teams in Major League Soccer (MLS). RBNY, one of the ten charter clubs of MLS, have competed in the league since its founding in 1996. The Red Bulls play home matches at Red Bull Arena (RBA) in Harrison, New Jersey. The three-time MLS Supporters' Shield Winners are owned by the Austrian beverage company Red Bull for which the team is named. The New York Red Bulls offer one of the nation's premier youth soccer development programs, from local soccer partnerships across New York and New Jersey to Regional Development Schools and the Red Bulls Academy teams. Additional information is available at . About HearMeCheer: HearMeCheer is an innovative fan engagement platform developed by the team at ChampTrax. The Toronto-based company has created an app that allows sports fans at home to actively engage with their favorite teams playing in ballparks, arenas, and stadiums around the world. HearMeCheer collects live fan noise, cheers, sounds and reactions into a live audio stream that is used by sports teams, leagues, and broadcasters in live game coverage. Additional information is available at . Contact Details Jim DeLorenzo, Jim DeLorenzo Public Relations +1 215-266-5943 Company Website

August 18, 2020 01:40 PM Eastern Daylight Time

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Marketing Insights: Is Instagram Reels Right for Businesses?

W2 Communications

W2 Communications, a strategic, integrated marketing communications firm, shares its thoughts on the new Instagram Reels feature – a way for users to create short 15-second clips to share on their personal feeds and to the Instagram Explore page – and why businesses should keep an eye out for its evolution. This new capability has strong similarities to TikTok, which creates loops videos up to 60 seconds long. With its popularity, Instagram is in a position to take potential market share with Reels. Check out the full blog post here . Questions about Instagram Reels or have other social media inquiries? Contact the W2 Communications social media team at About W2 Communications W2 Communications is an integrated marketing and communications firm offering public relations, content development, digital marketing and creative services. The company provides creative communications programs that build brands, elevate awareness, drive engagement and inspire action. With offices located in the Washington, D.C. area and in San Francisco, W2 Communications supports clients around the world. The team works tirelessly to deliver premium services and has been honored with multiple awards and recognition in the areas of public relations, web development, video production and content development. W2 Communications' podcast " Inside the Media Minds " features in-depth interviews with today's top reporters, giving listeners a behind-the-scenes look at the life of a reporter, while also discussing the top trending stories. The company also hosts its CYBERTACOS cybersecurity networking events throughout the United States. To learn more about W2 Communications, visit , or engage with us on Twitter , LinkedIn and Facebook . For the latest insights on the communications industry, follow the company blog at . Contact Details Christy Pittman +1 703-877-8108

August 17, 2020 11:00 AM Eastern Daylight Time

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Fully Promoted Named a Top Distributor by Advertising Specialty Institute

Fully Promoted

Fully Promoted , the world’s largest branded products and marketing services franchise, has been recognized by the Advertising Specialty Institute® on the 2020 list of Counselor® Top 40 Distributors . Fully Promoted ranked #20 alongside the largest companies in the promotional products industry based on 2019 revenue. The annual Counselor awards, nominated by industry peers and chosen by the editors of ASI’s award-winning Counselor magazine, recognize the industry’s outstanding individuals and companies. “I’m proud of every one of our Counselor Award-winning companies, who displayed ingenuity, creativity and leadership,” said ASI President and Chief Executive Officer, Timothy M. Andrews. Today, distributors need to be equipped with user-friendly and on-demand tools to remain competitive. Therefore, Fully Promoted recently announced the launch of its upgraded website to meet customer needs. With approximately 300 locations worldwide, Fully Promoted is uniquely positioned to give customers an online and physical option so they can see and touch the product prior to purchasing. As the site continues to grow, the Fully Promoted shopping platform will feature hundreds of vendors containing content and promo products for businesses and organizations. “This year marks our 20th year in business and we are proud to be recognized for our brands’ achievements,” said Mike Brugger, President of Fully Promoted. “As a distributor, we continue to evolve and expand our services to ensure we are meeting the customer demand, especially as times and habits shift.” A member of the United Franchise Group, Fully Promoted can access more than half a million promotional products, plus it offers a comprehensive suite of marketing services that include print, digital marketing, and lead generation. For more information about Fully Promoted and to visit the new online shopping site, visit . About Fully Promoted Fully Promoted has approximately 300 locations across the globe. The brand operates a full-service branded products and marketing service business and is the place to attract customers. From promotional products and embroidery to expert printing services, Fully Promoted can help take businesses to the next level. Fully Promoted also offers an office-based model allowing franchisees to operate their business using a developed network of resources. To find the Fully Promoted nearest you, visit , and for franchising opportunities, visit . About ASI The Advertising Specialty Institute (ASI®; ) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. Contact Details Brittny Fuchs +1 561-812-6032 Company Website

August 17, 2020 09:06 AM Eastern Daylight Time

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Daniel Gaston Promoted to Vice President at Cloud Conventions/Convey Services

Convey Services

Convey Services, parent company of Cloud Conventions a full featured virtual event technology solution today announced the promotion of Daniel Gaston to Vice President of Business Development. Gaston is chartered with developing and expanding the marketplace for virtual events, creating both a direct and channel focus to offer capabilities to event managers, associations, nonprofits, tradeshow operators and channel resellers. “Danny joined Convey five years ago and has been pivotal in growing the marketplace for Convey’s channel program for master agencies and suppliers, as well as for InterAct LifeLine’s addiction and recovery platform,” said Carolyn Bradfield founder of Convey. “Now that Convey has expanded its Cloud Conventions technology to address the explosive need for virtual conferences, tradeshows and events, Danny will drive the effort to grow revenue and expand the customer base for fully managed or self-managed virtual and hybrid events.” Prior to COVID, the marketplace for live expositions globally exceeded 33,000 with $50 billion in revenue annually. Although thousands of live events cancelled in 2020 and should begin to return in 2021, the demand for a virtual solution will continue to strengthen as event operators offer virtual-only or hybrid event options. Cloud Conventions automates every aspect of delivering a virtual event from attendee onboarding to exhibit booths, creating a content-rich environment with enhanced views of marketing materials, educational classes and product resources. The platform analyzes every attendee interaction and delivers detailed reports to the event host and their exhibitors. “Danny brings a unique skill set in being able to strategically understand how to address an emerging market, combined with the tactics needed to generate an appropriate sales process,” added Bradfield. “He has been integral in every aspect of our development of Cloud Conventions from product design, to creating processes for managing an event, to offering strategic support to clients that are creating their first virtual experience. He has identified market segments with the greatest need and a process to address them effectively.” Gaston graduated from Kennesaw State University summa cum laude with a degree in Applied Science, Industrial and Organizational Psychology. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting or contacting or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 Company Website

August 13, 2020 04:00 PM Eastern Daylight Time

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Liberties Journal Foundation Debuts to Advance Independent Thinking at the Intersection of Culture and Politics

Liberties Journal

To advance independent thinking and propel new ideas, well-known figures from the worlds of arts, business, government, higher education and philanthropy today announced the formation of the Liberties Journal Foundation. Based in Washington, D.C., the Foundation is a non-partisan, not-for-profit organization that seeks to inform today’s cultural and political leaders, deepen the understanding of citizens, and inspire the next generation to participate in the democratic process and public service. The Foundation’s first initiative is a new quarterly journal, Liberties - A Journal of Culture and Politics, slated for October 2020 debut. Founding members of the Foundation include the well-known Washington attorney, philanthropist, and former diplomat, Alfred H. Moses; chairman and CEO of cross-border trade company Quberu, Peter Bass; and, respected arts, education, and business leader, Bill Reichblum. Each issue of Liberties, the Foundation’s decidedly analog quarterly publication, will feature a combination of essays from prominent writers and introduce new talent. Contributors already signed include leading voices from this country and abroad in the worlds of culture, business, entertainment, government, politics, and technology. Each edition of Liberties will also publish new poetry from both highly awarded and up-and-coming poets. A book for the coat pocket, Liberties’ diverse voices celebrate one commonality: freedom of inquiry and thought. Liberties’ editorial team reflects the mission of the Journal pairing acclaimed literary critic Leon Wieseltier as editor with Celeste Marcus, a new talent, as managing editor. Bill Reichblum is the publisher. The book will be available as a soft-cover edition, by subscription or single copy, in bookstores and online. “The Foundation exists to meet the thirst in our country for ideas and serious thinking at a time when the daily news dominates the media and overwhelms our lives,” says Moses. “The Foundation will provide an outlet for world-renowned writers on culture and politics to reach a readership that is looking for stimulation and inspiration at a time when our lives are increasingly assailed by ephemeral trivia.” “We believe there is a genuine need to take time to listen, to actively absorb in-depth thinking of both those with accomplished experience and the inventive new generation at the beginning of their careers,” says Reichblum. “Their creativity, insights, and perceptions can individually and collectively inspire culture and impact politics.” Founded in 2020 and based in Washington, D.C., Liberties Journal Foundation is a nonpartisan 501(c)(3) organization devoted to educating the general public about the history, current trends, and possibilities of culture and politics. Through the publication of its quarterly, in-print only journal, and its supporting initiatives, the Foundation seeks to inform today’s cultural and political leaders, deepen the understanding of citizens, and inspire the next generation to participate in the democratic process and public service. For more information or to inquire about subscriptions or orders, visit Contact Details Jeanne Meyer +1 917-816-5773 Company Website

August 12, 2020 03:00 PM Eastern Daylight Time

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InterAct Unveils Addiction Support Platform to Address Opioid Crisis in Rural America

Convey Services

InterAct LifeLine , today launched the InterAct Opioid Resource Platform , an addiction education knowledgebase designed to support Rural Health Initiatives at the federal, state and local level. The Opioid Resource Platform delivers patient and family support tools and telehealth resources to provide relief from the opioid crisis in rural communities where access to treatment is often unavailable. The InterAct platform complies with HIPAA regulations and ADA accessibility and is custom branded for state, regional, municipal or school districts, along with private treatment programs. Each portal is connected to a centralized online library populated with current educational resources on a wide range of drug-related topics, family support and wellness strategies. Community organizations can use the InterAct Opioid Resource Platform to connect and refer individuals to local resources, community contacts and virtual support groups. “The Rural Opioid Crisis has brought increasing levels of addiction and overdose deaths to America’s heartland, while the resources needed to support families facing addiction rarely reaches beyond the urban centers,” said Carolyn Bradfield , CEO & founder of InterAct. “COVID-19 is only making this worse as overdoses increased 18% in March, 29 % in April and 42 % in May according to a July 2020 Washington Post article. The use of technology to provide more services to people suffering with the disease of addiction, in both urban and rural areas has been glaringly absent. The InterAct Opioid Resource Platform can be rolled out and managed by federal, state or county organizations who can direct and focus the content and resources available at every level.” In addition to parent and family educational content and access to localized services, the InterAct Opioid Resource Platform interfaces with Medicaid/Medicare supported telehealth services for online psychiatric and psychological counseling. Professionally moderated group sessions are available online to provide expanded support to rural communities when geography, mobility or personal presence is restricted. Monitored regional public forums let users ask questions and receive feedback from their peers or professionals. Portals can also provide fund raising tools and sponsorship opportunities to make them financially self-sufficient. “Rural America continues to take the brunt of the opioid crisis, with minimal access to resources and services, coupled with out of control addiction rates,” added Bradfield. “Families bear the burden of trying to support an adolescent or adult family member facing addiction, but they are the last to receive any education or counseling. Fighting COVID has diverted funding and public attention away from the Opioid Crisis, while rural America continues to address this decade-long addiction pandemic. The Opioid Crisis will still be here when COVID is contained, and the death toll will continue to mount.” According to the Centers for Disease Control (CDC) , “Rates of drug overdose deaths are rising in rural areas, surpassing rates in urban areas. Although the percentage of people reporting illicit drug use is lower in rural areas, the effects of use appear to be higher. In 2017, more than 70,000 people died from drug overdoses, making it a leading cause of injury-related death in the United States. Of those deaths, almost 68% involved a prescription or illicit opioid. About InterAct LifeLine Founded in 2019 by Carolyn Bradfield following the overdose death of her daughter, InterAct is a technology telehealth platform delivering education and content on addiction and wellness strategies to promote recovery, connections to community through discussion forums and virtual support groups, and continuous outreach to its members. InterAct’s portal technology is integrated with a HIPAA compliant mobile platform offering applications to families to engage individuals, organize their schedule with reminders and check ins, send secure messages and monitors vital signs through wearables to detect risk for overdose. InterAct’s technology produces detailed data used for treatment program outcomes studies. For information visit , or call 866-274-7539. InterAct LifeLine is a wholly owned subsidiary of Convey Holdings Contact Details Bruce Ahern +1 770-580-0810 Company Website

August 12, 2020 02:00 PM Eastern Daylight Time

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Government Marketing University Offers Online “Power Hour”

Government Marketing University

Government Marketing University (GMarkU), an innovative community-based learning platform for public sector marketers, announced details of its August virtual “Power Hour” aptly focused on “The Customer Journey: Harnessing the Power of Your Data.” “Marketing has become more data-driven, but the real challenge for marketers is not whether you have enough data. The key to taking your marketing to the next level is knowing which data is important and how to utilize valuable insights to improve the way you engage with your prospects,” said Stephanie Geiger, Chief Operating Officer and Co-founder, Government Marketing University. WHO: GMarkU in collaboration with Government Executive Media Group and data driven government industry marketing experts WHAT: The online event cultivates a learning environment for government marketers in all stages of their careers. Participants will learn how to increase prospect engagement and build loyalty by taking advantage of data. WHEN: August 20, 2020, 10:00 - 11:00 a.m. ET. WHERE: Register online at WHY: Participants who attend Power Hour will walk away with valuable insights and improvements to marketing data, including: Increased marketing efficiency with a data-driven approach to discovering, analyzing, and influencing your customers’ journeys. Enhanced ability to generate more qualified leads by combining marketing data with a lead scoring system to create and identify sales-qualified leads. Better marketing and sales alignment for engaging high-priority accounts by tapping into better visibility and insights into buying habits. Tools to conquer your quest for integrated marketing by learning the resources available for enabling multiple-touch campaigns. Government Marketing University ( is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. Contact Details Duyen "Jen" Truong +1 703-584-5645 Company Website

August 12, 2020 09:03 AM Eastern Daylight Time

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