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AC MILAN AND WEB3 IGAMING LEADER TG.CASINO SIGN NEW PARTNERSHIP DEAL

Finance News

AC Milan and TG.Casino are delighted to announce a new partnership, which sees the online casino platform become the Official Regional iGaming Partner of the Rossoneri in Europe. This new collaboration between two frontrunners in their own fields offers a great opportunity to create something new and innovative. This partnership demonstrates the platform’s intent to take on and beat the iGaming competition to become the ultimate destination for all ambitious Gamefi players. The deal catapults TG.Casino into the top ranks of GameFi by bringing the brand into the living rooms and onto the mobiles of tens of millions of consumers all over Europe. Thanks to this new partnership, $TGC token holders will have the chance to win lots of experiences offered by the Rossoneri club. From visits to the Milanello training centre to winning official AC Milan jerseys and VIP access at the San Siro stadium, football fans will have the chance to enjoy unique and exclusive experiences. The new partnership provides AC Milan with a new fan engagement tool, creating bespoke experiences, which aim to give them more access, and bring them even closer to their beloved Club. TG.Casino on Web: https://shrt.care/e44200d4 TG.Casino on Telegram: https://t.me/tgcasinoofficialbot?start=intpr Contact Details Alex Brown alex@sportsnews.com

May 06, 2024 08:00 AM Eastern Daylight Time

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Warren Buffett Sued by Shareholder Who Was Arrested at 2023 Shareholders’ Meeting for Raising Bill Gates/Jeffrey Epstein Issue

NLPC

National Legal and Policy Center (NLPC) has filed a federal lawsuit in Omaha against Berkshire Hathaway and its Chairman, Warren Buffett. The lawsuit, seeking monetary damages, stems from actions taken by the company during last year's shareholders’ meeting where NLPC Chairman Peter Flaherty raised the issue of the reputational risk to the company posed by Buffett holding the posts of both Chairman and CEO. Flaherty cited Buffett’s strong public identification with Bill Gates, and Gates relationship with Jeffrey Epstein. Flaherty had his microphone cut, was ejected from the arena and was arrested. Charges against Flaherty were quickly dropped by the local prosecutor. Flaherty is scheduled again to speak tomorrow at the Berkshire shareholder’s meeting in support of NLPC's proposal that Berkshire disclose the risks of its investments in China. Click here for the Complaint. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 03, 2024 04:53 PM Eastern Daylight Time

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Goodway Group Earns Fourth Nod on AdExchanger’s Programmatic Power Player List

Goodway Group

Goodway Group, a leading independent digital marketing agency, has been recognized as one of AdExchanger's 2024 Programmatic Power Players, solidifying its position as a top agency and strategic partner in the ad tech industry. The prestigious accolade highlights Goodway Group's exceptional digital media expertise, comprehensive offerings and proven track record of delivering results for clients worldwide. Selected from a competitive pool of submissions, Goodway Group stood out for its innovative solutions, advanced capabilities and documented case studies highlighting funnel impact and revenue growth. AdExchanger's editors rigorously evaluated each entry, considering the strength and breadth of offerings, talent and new business wins. "We’re honored to be named among AdExchanger's 2024 Programmatic Power Players," said Stephani Estes, Chief Media Officer at Goodway Group. "This recognition underscores our commitment to buying excellence for our client's media investment to drive measurable, bottom-line impact. We're proud to be recognized for our efforts in pushing the boundaries of programmatic advertising and delivering value in an ever-evolving digital landscape." As reported by Statista, programmatic buying methods account for 82% of all digital spending worldwide. This figure is projected to climb even higher, reaching 89% by 2029, highlighting the growing importance and dominance of programmatic advertising in the entire industry. There’s often a misconception that programmatic advertising is simply display ads. Some of the fastest-growing channels, retail media, social media and CTV, rely heavily on programmatic buying. In addition to Goodway Group’s Programmatic Power Player recognition, Goodway Group's CEO, Jay Friedman, is a leading advocate for transparency and integrity in advertising. His bylines and commentary regularly appear in top industry publications such as Digiday, The Drum and MediaPost. Moreover, he's actively democratizing programmatic buying best practices, ensuring they're accessible to all marketers. His and Dr. Augustine Fou’s recent groundbreaking research on programmatic waste, for example, culminated in our "Once and For All" white paper, an acclaimed resource that offers practical solutions to minimize ad waste and maximize results. "At its core, programmatic advertising is simply an automated, data-driven approach to delivering brand messages to consumers," said Friedman. "Marketing is the true growth engine for organizations. Embracing creativity within a scientific approach is important because doing programmatic – or any marketing – well requires this balanced methodology.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and three MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at Goodwaygroup.com. Contact Details Kite Hill PR for Goodway Group Alexandra Morrison +1 214-604-9658 alexandra@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 03, 2024 11:00 AM Eastern Daylight Time

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Majority Of US Social Media Users Make Influencer-Inspired Online Purchases, According To New IZEA Study

Benzinga

By James Blacker, Benzinga In the rapidly evolving arena of e-commerce and social media influencing, understanding consumer behavior has become a strategic imperative. Influencer marketing pioneer IZEA Worldwide Inc. (NASDAQ: IZEA) released a new research report on Apr. 18 that examines the effectiveness of influencer marketing on purchasing behavior and its impact on products sold on Amazon.com (NASDAQ: AMZN). Drawing insights from a survey of more than 1,200 American consumers, Influencers & Amazon 2024 reveals compelling statistics that paint a vivid picture of how influencers shape consumer decisions. The study found that 59% of all social media users in the U.S. have made a purchase after seeing it being used by an influencer, and an estimated 55% have made influencer-inspired purchases on Amazon. The report also shows that consumers are at least 7.6 times more likely to shop on Amazon than other websites after seeing a product promoted by an influencer, with 71% of respondents saying they use the e-commerce giant to make purchases. Furthermore, 80% of social media users surveyed said they are Amazon Prime members. Consumers Find Influencer Marketing Compelling Users of all social media platforms reported that they have bought a product after seeing it used by an influencer. However, a staggering 78% of TikTok users and 75% of Snapchat users said this was the case, compared to 67% of Instagram users, 60% of Facebook users, and 38% of X users. The findings echo those in a report titled Trust in Influencer Marketing 2024, published by IZEA in March, which found that 51% of respondents made a purchase after seeing a product used by an influencer. The same study found that influencers reach at least 83% of social media users aged 18-60. It is also noteworthy that more than 50% of U.S. consumers surveyed for the March report said they find that content created by social media influencers is more compelling than scripted advertising written by a marketing professional. Respondents under the age of 45 said influencer posts are the number one way to get them to try a new product. The data clearly shows that influencers hold immense sway over consumer behavior. Brands need to make the most of this form of marketing if they do not want to fall behind their competitors. This is where IZEA can help. By connecting brands with the right influencers and crafting impactful campaigns, IZEA empowers brands to capitalize on this consumer behavior effectively. Founded in 2006 as one of the first influencer marketing platforms, the company has now grown to more than 100 employees in the United States and Canada. It has completed over 3.7 million transactions between marketers and brands, and currently processes tens of millions of dollars to creators each year. IZEA’s next-gen influencer marketing platform, IZEA Flex, provides brands with a suite of services designed to track and measure the performance of campaigns. It gives detailed analytics and reports so brands can understand how a campaign is performing and make the necessary adjustments to get better results. Featured photo by Marques Thomas on Unsplash Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

May 03, 2024 08:25 AM Eastern Daylight Time

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5thScape to list its first game “MMA Cage Conquest” on Meta Store: Ultimate Virtual MMA Experience

Spark Metro PR

Mixed Martial Arts fans and enthusiasts, your virtual fighting dreams have arrived! 5th Scape delivers a transformative experience with "MMA Cage Conquest," stepping far beyond traditional fighting games into true sensory immersion. Step into the iconic MMA cage, feel the roar of the crowd and become the champion you always envisioned. The 5thScape Project is an ambitious venture that aims to create a comprehensive Virtual Reality ecosystem. In this VR ecosystem many developers, gamers and experts from various industries can collaborate. This is a VR gaming studio startup in which they focus on developing games, movies, animations etc. Apart from this, they are also planning to launch a special VR headset and a VR Chair which is an ergonomically perfect chair for long gaming sessions. Now, coming back to the game, - "MMA Cage Conquest" redefines virtual combat. Its skill-based system demands true martial arts strategy along with honed reflexes. Learn and master strikes like a real-life wrestling professional. It includes (not limited to) powerful grappling throws and the intricacies of ground control to secure your victories. Feel the impact of every blow, the thrill of a perfectly executed submission, and the tension of a match fought on the razor's edge. Training lies at the heart of "MMA Cage Conquest." This journey transcends button-mashing and enters the realm of personal development. Start as an eager underdog, mastering the fundamentals through rigorous simulations. Refine your striking, defense, and ground game, tracking your progression and building unshakeable confidence. With each session, you don't just play the game – you live the fight. MMA Cage Conquest is all set to make gaming experiences more vigorous and a powerhouse for the senses. Feel the rush in your bones as you climb the leaderboards, and establish yourself as the ultimate MMA cage conqueror. Ready to unleash your inner champion? " MMA Cage Conquest " will be available on the Meta platform. Submitted for listing on May 2, 2024, the developers await approval from Meta. Visit 5thscape.com for trailers, release updates, and the latest news on your journey to become the undisputed MMA Cage Conqueror. Contact Details 5th Scape 5thScape Team +1 302-597-6768 Team@5thscape.com Company Website https://5thscape.com

May 03, 2024 06:51 AM Eastern Daylight Time

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Plotline raises $2.6m as it harnesses AI to boost adoption in the super app era

Plotline

As customer acquisition costs soar, consumer companies are rushing to find new ways to make their apps appealing by building super apps that offer multiple services. But with 50% of the global population expected to be using super apps by 2050, the competition to win and engage users is intensifying. Plotline, a startup enabling consumer app companies to rapidly and effortlessly customize their apps, has raised $2.6 million from Elevation Capital to improve user adoption and loyalty in the super app era. Plotline was founded in 2022 by Shubham Jindal and Adarsh Tadimari, who previously led the business and AI teams at HyperVerge, a leading identity-verification SaaS company. The pair initially set out to help product teams get real-time app feedback, but quickly found that many apps were being underutilized because the majority of users weren’t aware of all of the available functionalities in the first place. Shubham Jindal, co-founder of Plotline commented: "Mobile apps are adding a lot more functionality into their apps today compared to half a decade ago. This poses a unique challenge in how users navigate and discover these offerings. Through our work with customers over the past year, we see that influencing user behavior by making apps dynamic can be extremely beneficial for the company and end user. As apps transition from single-function tools to vertical super apps that offer multiple complementary services - they realized there was untapped potential in helping marketers and users unlock their apps' full value.” Today, Plotline helps consumer brands make their apps dynamic based on individual user behavior, analyzing billions of data points to create a personalized experience that drives significant improvements in app usage. This helps product marketers cut through the noise in a way existing customer engagement platforms are currently unable to. While those platforms excel at bringing users back to apps through channels like push notifications, SMS, and emails, they fall short in being able to influence the user within the app itself. Furthermore, by integrating LLMs for content creation and continuous experimentation, Plotline ensures that each user's experience is optimally engaging and consistently evolving. Based in San Francisco and Bengaluru, Plotline’s powerful no-code platform facilitates in-app user experimentation with inline widgets, improves activation, feature adoption, and retention with nudges, and drives deeper engagement with gamification components. This empowers consumer brands across the globe to skyrocket their user adoption and engagement rates. Since launching just one year ago, Plotline has garnered significant traction among 50 consumer app teams, including industry leaders like Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo. Plotline has served over 150 million end users through its platform and has helped every customer improve implementation and experimentation speeds by up to 10x. Strategically deploying its $2.6m seed round to bolster key functions across R&D, marketing, and sales, Plotline is now looking ahead to drive expansion in the US, Middle East, Africa, and Asia-Pacific regions. “With the rise of vertical superapps, Plotline helps consumer apps cut through the noise and deliver the best in-app experiences through their no-code platform that allows growth marketers to craft and launch tailored UX campaigns. We're eager to support Shubham Jindal and Adarsh Tadimari on this journey as they redefine the dynamics of user engagement and drive unparalleled growth in this industry.” Poorvi Vijay, Vice President, Elevation Capital. “The growth isn’t just in numbers. With apps turning multi-functional, there’s a lot more ground to cover, and the role of app adoption platforms is becoming even more crucial. We’re enabling both companies and their users to navigate the dynamic digital landscape, and the journey is far from over,” said Shubham Jindal. About Plotline Plotline is a plug-and-play platform that empowers B2C product marketers to customize app experiences to each user’s behavior and preferences. Plotline facilitates app experimentation with inline widgets, improves activation, feature adoption, and retention with nudges, and drives deeper engagement with gamification components. Plotline powers over 50 gaming, fintech, and commerce consumer apps, including industry leaders like Khatabook, BharatPe, CoinDCX, Niyo, Step, and Kredivo. About Elevation Capital Elevation Capital is a leading venture capital firm that provides seed and early-stage capital for emerging companies in India. Having invested in India since 2002, Elevation has deployed over $2.6 Bn of capital in over 190 companies. The firm announced its eighth pool of capital of $670 million in April 2022. Co-led by Managing Partners Ravi Adusumalli and Mukul Arora, along with Partners Mridul Arora and Mayank Khanduja, the firm has invested across Consumer Internet, SaaS, Fintech, Consumer Brands, Edtech, Healthtech and Deeptech. Elevation Capital has offices in Bengaluru and Gurgaon. Contact Details Plotline Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.plotline.so/

May 02, 2024 09:00 AM Eastern Daylight Time

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Listen B*tch Tackles Toxic Bounce Back Culture, Encouraging New Moms to Embrace ‘Mom Puberty’ Instead

Listen B*tch

Canadian wellness brand, Listen B*tch, is launching a campaign that challenges bounce back culture and urges new moms to embrace the physical, psychological, and emotional transformation that comes with motherhood - a process they’re calling ‘Mom Puberty’. The campaign launches with a series of rallying billboards across Toronto alongside a digital gallery that offers an unfiltered view on the postpartum period while encouraging women to dismiss societal pressures to 'bounce back'. The campaign targets bounce back culture which disregards the physical and mental recovery needed postpartum and places unrealistic expectations on women to “snapback” to their former selves. “Embracing and normalizing the change you're experiencing is a powerful way to combat bounce-back culture,” says Listen B*tch Co-Founder, Daniela Angelucci-Rizzi. “Similar to adolescence, becoming a mother is a transitional period which involves physical, hormonal, psychological and emotional changes. That process is known as 'Matrescence’. Or as we like to call it - ‘Mom Puberty”. The campaign aims to redefine the cultural conversation around postpartum experiences by presenting a more realistic view of the joys and hardships that new motherhood presents. As part of this initiative, Listen B*tch is launching an online gallery showcasing unfiltered portraits of postpartum moms. The portraits are accompanied by personal narratives that explore their transformative journey into motherhood - the challenges, triumphs, and the things they think new or expecting moms should know. In addition to the online gallery, Listen B*tch is bringing this campaign to the streets of Toronto with billboards that champion the same message. The billboards can be found at, College & Dovercourt, Queen St West & Augusta Ave, Dundas St West & Rusholme Rd, Queen St West & Noble St, Queen St West & Triller Ave, and College St & Clinton St. On May 6th from 5pm-9pm, the general public will have the opportunity to attend an exhibit of the project at Cry Baby Gallery in Toronto. The brand is also donating copies of their New Mom and Pregnancy Affirmation Card Decks to support groups at Sunnybrook and North York General Hospital, as a way to provide tangible support and encouragement to women navigating the complexities of motherhood. To capture the raw portraits of the Canadian moms, Listen B*tch partnered with Toronto-based photographer and mom, Jorian Charlton whose work has been featured at the Art Gallery of Ontario, the Art Gallery of Mississauga, and the critically acclaimed exhibition - The New Black Vanguard. Listen B*tch is a Canadian, women-owned wellness brand that was co-founded by entrepreneurs Daniela Angelucci-Rizzi & Michelle Osei-Bonsu. The brand, best known for their cheeky deck of affirmation cards, launched two new affirmation card decks in 2024 focusing on expecting moms and new moms. Contact Details Langton PR Inc. Amanpreet Dhami, Account Director Amanpreet@langtonpr.com Langton PR Inc. Daniel Pillai, Vice President Daniel@langtonpr.com Company Website https://www.listenbitch.ca/

May 02, 2024 09:00 AM Eastern Daylight Time

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The Media Agency Shift - Genius Monkey’s Assessment

Genius Monkey

Looking back 20 – 25 years ago, you simply could not get your commercial on TV, your ad on a billboard, or mailers sent out to your audience without going through an advertising agency. They were the end-all-be-all for anything you needed in marketing and there really was no other option. But the advertising landscape has changed dramatically in the last couple of decades, thanks in no small part to new technologies and – more recently – a worldwide pandemic that changed how many companies prioritize resources. The media agency is going through a paradigm shift. Here is our assessment of where we are and where we are going. The COVID Effect In 2013, around 58% of marketers had transitioned to in-house agencies in an effort to cut costs and middlemen. When the pandemic hit in 2019, this process accelerated and saw many businesses adopt the in-house method, whether they were ready for it or not. Many companies’ internal teams – which were already understaffed and overworked – quickly began getting overburdened by the immense workload. Agencies that previously had Google experts, GRP buying teams, social media departments and more were now being significantly downsized, sometimes reducing teams to as little as 2-5 people in total. These teams were also generally using self-serve platforms, a supposedly cost-effective solution where the advertiser builds and maintains campaigns themselves. If the team found themselves lacking the expertise needed on certain platforms or ways of buying media, there wasn’t much they could do. Marketing suffered, and many companies found themselves in this situation amid the upheaval of Covid-19. From Self-Serve to Fully-Managed For better or worse, the majority of the industry followed this path. In 2023, a full 82% of marketers had transitioned to an in-house model; today, many teams are now starting to feel the squeeze. They need more efficient tools and all-in-one platforms that can help them do more with less time. Enter the fully-managed platform, where the ad tech companies build and maintain the campaigns for the advertiser. With this methodology switch, advertisers can remain on 15-20+ DSPs/networks in a fraction of the set up and management time, all while having a much more accessible and digestible all-in-one reporting location. Above all, advertisers could make use of the expertise that came with a fully managed platform: a support group they could always come to for help with specific and nuanced marketing questions. Ad placements and programmatic campaigns become a footnote so in-house teams can focus on branding, company voice, and other areas where they are the experts. The Media Agency Shift So where does this leave the media agency? There are things that an agency can do better than anyone; there’s no better partner for brand development, TV GRP buying and more. But in an evolving landscape, agencies also need to adapt if they want to thrive. The best agencies find the best partners and assimilate a team with the expertise to help companies thrive and aggressively pursue their goals. Embracing fully managed platforms is just one example of how agencies can reap the same benefits as the in-house teams with: Full ad coverage with placements on all devices Access to programmatic experts Campaigns supervised by humans instead of an AI. Decreased costs and more efficient workflows. Genius Monkey data alone shows a 19% better cost per conversion on fully managed over self-serve with even better metrics on CPC, CPM and other key data points. Efficiency is the metric of the future, and fully-managed platforms are built to deliver it. The Genius Monkey Difference Of course, not all programmatic platforms are created equal, and finding the right fit is step one to reaping the benefits of modern marketing. Featuring the latest technologies and spanning dozens of networks and DSPs, Genius Monkey is the farthest-reaching platform on the planet, built to track every detail of the customer journey and cut your cost-per-conversion. No matter your audience, no matter your industry, Genius Monkey can help you evolve your marketing to the next level. Get in touch with us today to see how! Contact Details Genius Monkey Travis Champ- Chief Operating Officer Info@geniusmonkey.com Company Website https://geniusmonkey.com/

May 01, 2024 03:49 PM Eastern Daylight Time

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TOWER CAPITAL GROUP SPONSORS A GLOBAL INVESTMENT CONSORTIUM

TOWER CAPITAL GROUP

TOWER CAPITAL GROUP, market maker of Generational Health, defines the trillion dollar category as pivotal to evolutionary capacity, country competitiveness, and global health. In a recent publication TOWER reveals that a critical lever for Generational Health is Women’s Health. TOWER states that funding women’s health innovation is a requirement for Generational Health and has committed to support this effort at a global scale. In demonstration of this commitment, TOWER expands its relationship with the Centre for Health and Healthcare at The World Economic Forum, and is the lead champion and sponsor of a first-in-kind global women’s health investment consortium. The Consortium, ”Global Women’s Health Responsible Investment Consortium” is designed to serve the global need for innovation in women’s health. Not only to be a channel of investment, but responsible and sustainable funding for the category. The Consortium serves to: Unite Global Investors with Global Innovators for Women’s Health Outcomes Accelerate and Measure Commitments to Funding and Secure Matching Commitment to select Innovators Leverage The World Economic Forum and Global Alliance for Women’s Health Platform to Curate Investment Outcomes Amplify Tower Capital’s Collective of ~1000+ Innovators Open the Aperture of Women’s Health Through the Lens of Generational Health “There is nothing more important than actualizing innovation and scientific breakthroughs for women, to ensure Generational Health.” Sanskriti Thakur, TOWER CAPITAL GROUP Founder and Chairwoman. “In collaboration with TOWER CAPITAL, we are delighted to launch the First Global Responsible Investment Consortium for Women’s Health. Together, let’s bridge the funding gap and unlock innovation for better health outcomes for all women.“ Shyam Bishen, Head, Centre for Health & Healthcare, The World Economic Forum. About TOWER: Operating across industries, regions and partners, TOWER CAPITAL GROUP and its affiliates deploy expertise and capital to uncover economic value, investment, and innovation within Generational Health and bring it to stakeholders across the globe. Generational Health are those effects passed on genetically, epigenetically, and environmentally, shaping humanity’s evolutionary curve. It represents a multi-trillion-dollar opportunity encompassing critical areas of community, environment, and women’s health. Visit www.towercapital.org for more information on Generational Health, the company, and its mission. Investor Inquiries: Sheri Bailey sheri@towercapital.org Contact Details For Media Inquiries please contact TOWER CAPITAL GROUP contact@towercapital.org Company Website https://towercapital.org/

May 01, 2024 12:00 PM Eastern Daylight Time

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