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Kevel launches Kai to boost performance optimization, relevance and revenue for retail media networks

Kevel

Kevel, the API-first ad serving company, is announcing its new branded AI feature set: Kai (Kevel Artificial Intelligence), a suite of AI and machine learning technologies that enable performance optimization and drives relevancy, profitability and revenue. Kai is available as part of the Retail Media Cloud TM, the ultimate SaaS platform for building retail media networks with ad serving that maximizes share of advertiser budgets. The new tools were developed and spearheaded by Kevel’s AI/ML research group, chaired by CTO Tim Ewald, Sr. Director of Research and W3C member Paul DeGrandis, Principal Data Scientist Richard Carter, PhD and Retail Media Cloud TM GM and Velocidi founder Paulo Cunha. The group has decades of combined experience in AI, which has led them to develop this powerhouse suite of AI features to power ad serving and audience segmentation for a premium retail media experience. With Kai, Kevel introduces two new features, Forecast and Custom Relevancy, alongside its existing AI Audience and DecisionAPI products. Kevel Forecast predicts inventory and campaign performance for existing and future campaigns using machine learning simulations to generate insights on both current and future ad flights. “Forecast is a first of its kind for retail media. Traditional forecasting tools look simply at historical data to predict future campaign performance, whereas Kevel Forecast uses machine learning algorithms to project future campaign performance when considering all contextual and user audience targeting and pacing parameters in conjunction with other running or future ads. This way, advertisers always know exactly what their future performance looks like and retailers can maximize their inventory yield,” Paulo Cunha, Retail Media Cloud GM at Kevel explains. Kevel’s Custom Relevancy allows for retailers to input their own AI/ML algorithms into Kevel Ad Server for custom targeting geared towards the individual performance of each network. Functioning as a unique ‘BYOM’ (bring your own model), Custom Relevancy helps retailers utilize their own advanced models to determine relevance as part of their ad stack in a safe and secure way. “Retailers know their customers better than anyone else, but struggle to influence their ad serving with the exceptional AI-driven optimization they use for promoting a customized user experience,” commented Tim Ewald, CTO at Kevel. “That all changes with Custom Relevancy, which allows customers to plug their own ML models into our ad decision process to dynamically adjust relevancy and improve ad serving a per-user basis." Kai encompasses not just new features like Forecast and Custom Relevancy, but existing features like ad decisioning and pacing. Kevel’s approach to pacing, delivery and decisioning leans into historical data, events, previous behavior, context of the experience, ads viewed, and relevancy scoring, plus trends and predictions to drive ad performance. “What excites me about KAI is that it's a set of features that showcases how machine learning can be used to deliver more value to our customers. We’ve developed these systems from original research using proprietary data sets, harnessing our many years of experience in ad serving,” stated Richard Carter, Principal Data Scientist. “We’ve been working closely with retail customers to prove where the most value sits and it’s in decisioning, relevancy and segmentation. KAI is just the start of many more innovative, unique features in our pipeline.” About Kevel Kevel powers world-class retail media networks with the Retail Media Cloud™. With the combination of Kevel Ad Server and Kevel Audience, multi-brand retailers, marketplaces, and ecommerce companies can launch limitless ad formats and unique targeting segments online and in-store, all with closed-loop attribution. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com. Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

July 09, 2024 09:00 AM Eastern Daylight Time

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BestGrowthStocks.Com Issues Comprehensive Analysis of Maxeon Solar Technologies

Maxeon Solar Technologies Ltd

NEW YORK, NY / NewsDirect / July 9th, 2024 / Best Growth Stocks, a leading independent equity research and corporate access firm focused on finding and reporting on the best growth stocks utilizing exclusive ai-assisted research recently issued a comprehensive analysis of Maxeon Solar Technologies, Ltd., a global leader in solar innovation and channels Maxeon Solar Technologies (NASDAQ: MAXN) has garnered significant investor attention following several strategic developments and innovations. These include the introduction of the latest high-efficiency solar panels and advanced technologies showcased at industry-leading events like Intersolar Europe 2024. Best Growth Stock's full report includes a comprehensive analysis of Maxeon's operations, potential catalysts, current short interest, potential growth drivers, financials, fully diluted share structure, chart setup with support and resistance zones, and more. Access this full analysis with no obligation: https://bestgrowthstocks.com/access-maxn-analysis/ Access this full analysis with no obligation: https://bestgrowthstocks.com/access-maxn-analysis/ About Maxeon Solar Technologies Maxeon Solar Technologies (NASDAQ: MAXN) is Powering Positive Change™. Headquartered in Singapore, Maxeon leverages over 35 years of solar energy leadership and over 1,900 patents to design innovative and sustainably made solar panels and energy solutions for residential, commercial, and power plant customers. Maxeon's integrated home energy management is a flexible ecosystem of products and services, built around the award-winning Maxeon® and SunPower® branded solar panels. With a network of more than 1,700 trusted partners and distributors, and more than one million customers worldwide, the Company is a global leader in solar. About Best Growth Stocks Best Growth Stocks is a leading independent equity research and corporate access firm focused on finding and reporting on the best growth stocks utilizing our exclusive ai-assisted research. BGS is also a financial news provider, focused on giving investors direct access to CEOs of promising, publicly-traded companies, and market experts. Our CEO interviews aim to answer the questions that rest on the minds of current and future shareholders. This is not to be construed as financial advice. Please consult with a licensed financial advisor before making any investment decisions. Media Contact Best Growth Stocks Senior Editor: Steve Macalbry Editor@BestGrowthStocks.com SOURCE: BestGrowthStocks.Com Contact Details BestGrowthStocks.Com Steve Macalbry +1 989-274-7778 editor@bestgrowthstocks.com

July 09, 2024 07:00 AM Eastern Daylight Time

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What's Trending Now - Summer Must-Haves

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

July 03, 2024 04:42 PM Eastern Daylight Time

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Catalyst Marketing Agency named 2024 Colorado Companies to Watch winner

Catalyst Marketing Agency

Catalyst Marketing Agency has been selected as one of the prestigious winners of the 2024 Colorado Companies to Watch award. This statewide recognition celebrates Catalyst’s exceptional growth, innovation, and contribution to Colorado's economic landscape. Colorado Companies to Watch is a distinguished statewide awards program dedicated to honoring companies that are instrumental in fueling the economic vitality of the state. These winners represent Colorado's most innovative, visionary, and impactful second-stage entrepreneurs, actively expanding their businesses and enriching their networks. Being named a Colorado Companies to Watch winner signifies Catalyst's position as one of Colorado's most dynamic and promising businesses. "We are incredibly honored to be recognized as a 2024 Colorado Companies to Watch winner," said Catalyst’s CMGO, Robin Emiliani. "This award is a testament to our entire team's hard work, dedication, and innovation. We are proud to contribute to Colorado's vibrant business community and look forward to continuing our growth and impact in the years to come." As a Colorado Companies to Watch Award winner, Catalyst Marketing Agency joins an elite group of innovative entrepreneurs who are actively growing their businesses and expanding their networks. Through its strategic approach, creative solutions, and unwavering commitment to client success, Catalyst has established itself as a trusted partner for businesses seeking to elevate their brand presence and drive tangible results. This recognition highlights Catalyst’s achievements and underscores its potential for continued success and leadership in Colorado and beyond. Catalyst was officially honored at the 2024 Colorado Companies to Watch Awards Gala, where Robin and Gem (co-founders) had the opportunity to connect with other winners, industry leaders, and Colorado's business community supporters. The award reaffirms Catalyst’s position as a dynamic force in Colorado’s business landscape and sets the stage for even greater achievements in the future. For more information about Catalyst and its award-winning services/products, please visit https://catalystmarketing.io/. About Catalyst Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong marketing strategies and bring unignorable creative concepts to life. Contact Details Catalyst Marketing Agency Robin Emiliani +1 303-842-1189 robin@catalystmarketing.io Company Website https://catalystmarketing.io/

June 27, 2024 09:09 AM Mountain Daylight Time

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What's Trending Now - Summer Must-Haves

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 27, 2024 07:00 AM Eastern Daylight Time

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FeedSpot Recognizes Take Pride in Retirement Podcast as a Leading LGBTQ+ Voice for Pride Month 2024

Retirement.Radio

Retirement.Radio, a premier network dedicated to providing essential retirement planning information, announced today that its Take Pride in Retirement podcast has been recognized as a must-follow Pride-related podcast by FeedSpot, one of the web’s foremost aggregators of the “best of” across the internet. This recognition not only underscores the podcast’s commitment to sharing diverse voices and stories from the LGBTQ+ community but also highlights the importance of empowering and representing this community as it navigates its unique challenges during the golden years of retirement. “I am humbled and honored to receive this recognition,” said Matt McClure, founder and host of Take Pride in Retirement. “I started Take Pride in Retirement because I saw a need in my community for retirement planning, education, and assistance. Knowing that the podcast is reaching its intended audience and making a difference in their lives is extremely fulfilling.” The Take Pride in Retirement Podcast, a one-of-a-kind platform, focuses on financial issues relevant to the LGBTQ+ community. It has had the privilege of hosting distinguished guests such as Gabrielle Claiborne, Co-Founder and CEO of Transformation Journeys Worldwide, who has shared invaluable insights on the unique challenges the trans community faces in retirement planning. The podcast has also featured Katie Leikam, a licensed therapist, who has underscored the importance of living wills and estate plans for the LGBTQ+ community. These unique and insightful perspectives testify to the podcast's importance and relevance. Matt reiterates in every episode that the Take Pride in Retirement Podcast remains steadfast in its mission that everyone, regardless of their background, identity, or who they love, deserves a retirement they can be proud of. This commitment to diversity and inclusivity is at the heart of our podcast. It is a testament to our dedication to ensuring that all voices are heard, and all needs are met, making our audience feel valued and included. “The Retirement.Radio team is deeply committed to amplifying these crucial conversations on our radio shows and affiliated podcasts,” said Sam Davis, executive producer for Retirement.Radio. “Our unwavering mission is to provide essential information, ensuring that every senior citizen and retiree, regardless of their background or identity, has the information they need to navigate retirement confidently and clearly. This recognition by FeedSpot is a testament to our dedication to inclusivity and our ongoing efforts to serve all communities.” FeedSpot’s ranking of the Best Pride Podcasts results from a rigorous evaluation considering podcast popularity, content quality, update frequency, and audience engagement. This recognition places the Take Pride in Retirement podcast in an exclusive league of content creators leading the way in celebrating and advocating for LGBTQ+ rights and stories. Other podcasts are available through the Retirement.Radio Network, including the Peak Financial Freedom Hour, Retirement Results, Guaranteeing Your Retirement, and the Federal Retirement Show. For more information, visit TakePrideInRetirement.com and subscribe to the show wherever you listen to podcast. ### About Take Pride in Retirement Take Pride in Retirement is Retirement.Radio podcast dedicated to retirement planning solutions for the LGBTQ community. During uncertain economic times, the safety of your principal is critical to planning a successful retirement. Our goal is to help educate you about ways to protect your hard-earned money while experiencing market-like growth at the same time. LGBTQ people face unique challenges when planning for their retirement future. Everyone's situation differs from legal barriers to a potential lack of family support. Tune in each week as we explore these obstacles and give you tips on overcoming them so you can get on the road to success. For more information, visit TakePrideInRetirement.com and subscribe to the show wherever you listen to podcasts. About Retirement.Radio Retirement.Radio is dedicated to providing essential retirement planning information to listeners across the United States. Our licensed financial professionals and insurance agents host weekly radio shows and podcasts, offering expert advice on various topics, including smart tax planning, retirement income strategies, and health care planning. Retirement.Radio is powered by national insurance distribution and marketing leader AmeriLife and features wide-reaching and impactful broadcasts. Our commitment is to help listeners invest wisely, plan effectively, and achieve successful retirement outcomes. Contact Details Retirement.Radio Sam Davis sdavis@amerilife.com Company Website https://retirement.radio/

June 26, 2024 11:00 AM Eastern Daylight Time

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FIRST AND LAST PR SUPPORTS BEAUTY, LIFESTYLE & WELLNESS BRANDS INTRODUCING NEW PR SERVICES AT BEAUTY INDEPENDENT’S UPLINK EXPO CONFERENCE

First and Last PR

First and Last PR, a communications agency that specializes in public relations, influencer campaigns and social media marketing, renowned for an unparalleled delivery in serving communication solutions to legacy brands announces its two new public relations offerings, tailored specifically to meet the needs of indie and emerging beauty, wellness and lifestyle brands: PR Powerboost for emerging brands and Seasonal Spotlights that will focus on inclusion during key holiday times of the year. “With over 25 years of industry experience, the one thing that remains consistent is that emerging brands need support and should not have to choose between a great communications team and packaging,” said Stephanie Scott-Bradshaw, First and Last PR ’s CEO & Communicator-in-Chief. “When it comes to media relations and digital marketing, we are here to serve. We look forward to seeing more indie and emerging brands grow with our newest service offerings. Whether you're a direct-to-consumer (DTC) brand with hopes of being in store or have recently landed at retail, we know that it's not enough to have shelf space. What you really need, is an experienced team with a strategic plan that will help push your brand’s visibility and awareness so that you remain on shelf. That's why we designed these programs for you.” First and Last PR has developed a proprietary communications formula for success that has been proven with a track record of long standing client relations and a range of case studies highlighting brands within beauty, wellness and lifestyle space and more. Recognizing the unique challenges and opportunities within the industry as of late, First and Last PR is leveraging their years of experience and deep understanding of the market by offering even more comprehensive solutions to new clients with two new offerings designed to cater to the distinct needs of brands: PR Powerboost Program: The new service tailors exclusively indie beauty, lifestyle and wellness brands looking to increase brand visibility and establish a strong presence in this saturated market. The PR Powerboost Program includes representation from First and Last PR’s experienced specialists who will actively craft press releases and media pitches, form media relations, create strategic PR plans including development into industry awards and more. With a focus on amplifying brand narratives and generating impactful media coverage, First and Last PR is committed to becoming a partner and empowering your brands to thrive in a competitive landscape. Seasonal Spotlights Pitch Program: As the holiday season quickly approaches, First and Last PR understands the importance of securing placements in top-tier gift guides, maximizing brand exposure and driving sales during the most important time of year. This exclusive new service offering is available to indie clients only, allowing them to stand out during three key holiday gifting times of the year. Each comprehensive four-month public relations campaign is available throughout key moments of the year such as Holiday season; Black History Month and Women’s History Month; Mother’s Day, Father’s Day and Graduation time. This unique program will be highly focused and solely be dedicated to pitching beauty, lifestyle and wellness brands to the most top-tier holiday gift guides. With a strategic approach crafted from our seasoned publicists, this targeted outreach ensures your brands’ products will stand out as must-have gifts during the season. For more information on First and Last PR’s new and existing services, please visit FirstAndLastPR.com/Services. First and Last PR is looking forward to learning more about how they can partner with your brand to drive growth, build brand awareness and receive overall success together. About First and Last PR First and Last PR connects your company to the right people. Founded in 2012 by a frustrated beauty editor that wanted to change how brands were being represented in the market and the client experience, this highly regarded and influential public relations agency specializes in creating exceptional experiences and delivering unparalleled solutions to renowned public relations, social media marketing clients. The award-winning, results-focused and skilled at executing unique and purposeful messaging that leverages the power of connections, collaborations and conversations. Contact Details First and Last PR Camille Gordon hello@firstandlastpr.com Company Website https://firstandlastpr.com/

June 26, 2024 08:30 AM Eastern Daylight Time

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4 Reasons Grom Social Enterprises, Inc. (NASDAQ: GROM) Could Create Big Returns for Patient Investors.

RazorPitch - GROM

With a market cap under $5 million and a stock price under $1.00, Grom Social Enterprises, Inc. (NASDAQ: GROM) is a kid-friendly stock that deserves a place on any savvy investor's watchlist. Successful IPs, strong acquisitions, many diverse revenue streams, and a management team filled with notable Hollywood names all read like a recipe for what could infuse significant upside ahead. Below are four catalysts that could fuel a boost in share price for this full-service kids entertainment company. 1. There may be a lot of discourse in Washington, but one thing the far right and the far left will agree on is to keep kids safe. Lawmakers are pushing to amend legislation reauthorizing the Federal Aviation Administration to include two major children's online safety and privacy bills, known as the Kids Online Safety Act (KOSA) and the Children and Teens' Online Privacy Protection Act, known as COPPA 2.0. This bodes well for GROM, whose founder Zach Marks saw a problem many years ago and created a solution. It was in 2013, when Marks was only 12 years old, that he had a vision: an online place for children that is much like Facebook and Instagram but is safe, kid-friendly, and anti-bullying. Grom Social, which began as a website in 2012, quickly grew to millions of users and was upconverted to a mobile app in 2018. The app has been recognized by the John Walsh Foundation, the PTA, and even the White House which invited the company in 2020 to share their mission to the administration. One of Grom Social's users and original ambassadors includes Marks' sister, Caroline Marks, who is the 2023 WSL (World Surfing League) Women’s World Champion. With a big fan following, Caroline is soon on her way to the 2024 Paris Olympic Games and will be sharing her experience on the highly anticipated redesigned Grom Social app that is debuting this summer. The redesigned Grom Social app will feature a new, updated version of Grom Educational’s proprietary Digital Citizenship License (DCL) course, offered to schools nationwide, as part of the app’s new offerings. GROM's corporate sibling Grom Educational Services, offers the Digital Citizenship Licensing (DCL) course for K-12 school customers nationwide who utilize the company’s NetSpective web filter solution. With tens of thousands of schools across the nation, the value of this web filter solution is unmatched. 2. While GROM has its roots in its social media site, the company has strategically found other profitable venues. The company owns Philippines-based Top Draw Animation and a majority of Curiosity Ink Media. If Disney has shown the world anything, it is that animation, children's books, and toys have a very big market. Top Draw provides award-winning premium animation production services for global and international entertainment companies. How big are these entertainment companies? Think Disney… Nickelodeon… Dream Works… and the Cartoon Network, just to name a few. Named as one of Business Worldwide Magazine’s “20 Most Innovative Companies to Watch” in 2022, Curiosity Ink Media is a global media company that develops, acquires, builds, grows and maximizes the short, mid, and long-term commercial potential of Kids & Family entertainment properties and associated business opportunities. Driven by a best-in-class leadership team, Curiosity Ink Media’s multi-faceted IP library is designed to amass ongoing value through strategic stewardship, partnerships, and highly targeted market entry. Curiosity Ink owns two IPs that are currently in production. To get even one in production and distribution is a big deal and Curiosity Ink has two. This leads to GROM's Toon2Tango connection. Curiosity Ink Media has joined forces with Toon2Tango GmbH & Co. KG, a kids and family entertainment venture headed by long-time television and movie industry experts Ulli Stoef and Jo Daris. Hollywood-based Curiosity Ink Media and Germany-based Toon2Tango are readying a film called Santa.com for a 2025 fall release. The Santa.com film takes place in a world where Santa's Workshop has undergone a technological revolution. Magic and tradition have been replaced with automation and efficiency. Toon2Tango and Curiosity have also entered into a co-production relationship, with an equity stake in Hey Fuzzy Yellow!, a preschool series that will serve as a launchpad for what Curiosity and Toon2Tango envision will be an entertainment franchise property. The series has already secured financial backing and distribution agreements with several international programming services. Hey Fuzzy Yellow! is set to launch in Spring, 2025. 3. A strong management team is leading GROM into profitability and the company is armed with Nickelodeon veterans. The company’s Executive Vice President, Paul Ward, helped guide Nickelodeon’s family programming as its Executive Vice President, Primetime. Ward was one of the original architects of TV Land, which remains the highest-rated cable network in the Paramount (formally Viacom/CBS) family. Earlier this year, former Technicolor executive Cyrus Mistry was named COO of Top Draw Animation. Mistry was the former VP of Technicolor’s Animation Games & Production (India). 4. The final puzzle piece that could bring it home for GROM this year is an exciting LOI that positions the company for stellar growth in the gaming industry. The company has entered into a non-binding letter of intent to acquire Texas-based Arctic7, to tap into the $180 billion gaming market — $20B of which is gaming for kids — and explore synergy opportunities across Grom’s subsidiaries. Arctic7, which was created by gaming industry veterans from Microsoft, EA Sports, and Activision, provides a robust suite of full game and co-development services alongside its own intellectual property development within gaming, and virtual production services for the movie and TV industry. Narwhal Studios, a wholly owned subsidiary of Arctic7, recently revealed its role in the highly anticipated David Ayer TV project ‘Lollipop’ and Francis Ford Coppola movie ‘Megalopolis.’ Narwhal Studios, acquired by Arctic7 in 2023 and famed for its virtual production and VFX work on multiple Lucasfilm properties such as The Mandalorian, Ahsoka and Obi-Wan Kenobi, as well as Marvel’s Ant-Man and the Wasp: Quantumania and Netflix’s Avatar: The Last Airbender, has been heavily involved in Lollipop since early its design phases. Acrtic7 is making multi-millions in revenues and has a vision to become a leader in transmedia entertainment. Grom aims to complement its existing entertainment offerings of safe social media for kids and its growing catalog of original intellectual property with a move into gaming and its attendant revenue growth opportunities. Keep an eye out for developments on this budding acquisition. Summary There is no denying that Wall Street is filled with numerous promising companies. But one that merits considerable attention right now is Grom Social Enterprises (NASDAQ: GROM), which has seen some unforgivable carnage in recent months. Fortunately, this presents a rare opportunity for investors to witness what may be one of the biggest underdog comebacks of 2024. While big names like Disney and Hasbro dominate the kid-friendly space, GROM looks to be at a value right now and is at the early stages of its narrative. This small-cap NASDAQ-traded company may emerge as the next leading destination for kids entertainment while building maximum shareholder value. Disclaimers: RazorPitch Inc. "RazorPitch" is not operated by a licensed broker, a dealer, or a registered investment adviser. This content is for informational purposes only and is not intended to be investment advice. The Private Securities Litigation Reform Act of 1995 provides investors a safe harbor in regard to forward-looking statements. Any statements that express or involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions, or future events or performance are not statements of historical fact may be forward looking statements. Forward looking statements are based on expectations, estimates, and projections at the time the statements are made that involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated. Forward looking statements in this action may be identified through use of words such as projects, foresee, expects, will, anticipates, estimates, believes, understands, or that by statements indicating certain actions & quote; may, could, or might occur. Understand there is no guarantee past performance will be indicative of future results. Investing in micro-cap and growth securities is highly speculative and carries an extremely high degree of risk. It is possible that an investors investment may be lost or impaired due to the speculative nature of the companies profiled. RazorPitch has been retained and compensated by WFM Inc to assist in the distribution of this content. RazorPitch is responsible for the distribution of this content. It should be expressly understood that under no circumstances does any information published herein represent a recommendation to buy or sell a security. This content is for informational purposes only, you should not construe any such information or other material as legal, tax, investment, financial, or other advice. Nothing contained in this article constitutes a solicitation, recommendation, endorsement, or offer by RazorPitch or any third party service provider to buy or sell any securities or other financial instruments. All content in this article is information of a general nature and does not address the circumstances of any particular individual or entity. Nothing in this article constitutes professional and/or financial advice, nor does any information in the article constitute a comprehensive or complete statement of the matters discussed or the law relating thereto. RazorPitch is not a fiduciary by virtue of any persons use of or access to this content. Contact Details RazorPitch Inc Mark McKelvie +1 585-301-7700 mark@razorpitch.com Company Website http://razorpitch.com

June 26, 2024 06:00 AM Eastern Daylight Time

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Influencers Are Driving Consumers To Discount Clubs And Major Retailers Like Costco Finds IZEA’s Latest Survey

Benzinga

By James Blacker, Benzinga As digital marketing continues to evolve and consumer behavior is increasingly swayed by social media personalities, influencer marketing has become a critical strategy for brands aiming to expand their reach. Recent research by IZEA Worldwide (NASDAQ: IZEA) sheds light on the powerful impact that influencers have on purchasing decisions at discount clubs and major retailers, driving sales in brick-and-mortar stores such as Costco (NASDAQ: COST), Sam’s Club (NYSE: WMT) and BJ’s (NYSE: BJ). Based on a survey of over 1,100 U.S.-based consumers, the report reveals that 68% of respondents have an active membership at a discount club store. The percentage of influencers with an active membership is a notable 81%, of whom 93% have recommended a product they purchased inside a store to someone else. This shows that influencers not only promote these clubs to drive consumer interest but also participate in these clubs themselves. Influencer-Driven Purchasing Decisions IZEA’s report underscores how effective influencers can be in getting people to buy products. Among the respondents, 58% said they had purchased a product after seeing it being used by an influencer. Broken down by the discount club, 74% of BJ’s members have made an influencer-driven purchase, compared to 68% of Sam’s Club shoppers and 66% of Costco shoppers. Interestingly, influencer posts were shown to have the greatest impact on product consideration compared to other forms of marketing. This is the case across all age groups, but especially so for the 18-29 age group, with 39% of this demographic saying influencer posts are the most likely to persuade them to try a product. In terms of content preferences, short video content emerged as the most influential medium, with 41% of respondents in the 18-29 age group saying it is the type of content most likely to drive them to a store to make a purchase. Another revelation was that discount club members are also likely to search on social media before making a purchase, with 41% of BJ’s club members indicating that they do this. YouTube was the top platform used for this kind of product research. “Our latest report provides fascinating insights into the intersection of influencer marketing and discount club memberships,” said Ted Murphy, IZEA CEO and founder. “When it comes to shopping at brick-and-mortar locations, Influencers are significantly more likely to drive purchases at discount clubs among club members. This is especially true for Costco members, who are 2.3 times more likely to make their influencer-inspired purchases at the store vs. Target or Walmart.” Strategic Opportunities For Brands With IZEA The findings from this report highlight the significant opportunities available for companies to partner with influencers to boost sales through discount clubs. As a trailblazer in the influencer marketing space, IZEA offers a suite of tools and services designed to facilitate these partnerships and help make the most out of them. The company’s award-winning, next-gen influencer marketing platform, IZEA Flex, connects creators with brands to facilitate collaborations. Brands can also use it to track and measure campaign performance with detailed analytics. IZEA furthermore offers a suite of AI tools called FormAI, which brands and creators can use to create high-quality content. IZEA's recent research underscores the growth potential of influencer marketing. As a leader in the space, IZEA seems well-positioned to continue helping brands leverage this increasingly relevant form of digital marketing. To read the full report and learn more about IZEA’s services, visit the company’s website. Featured photo by Grant Beirute on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

June 25, 2024 08:45 AM Eastern Daylight Time

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