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Influencers Are Driving Consumers To Discount Clubs And Major Retailers Like Costco Finds IZEA’s Latest Survey

Benzinga

By James Blacker, Benzinga As digital marketing continues to evolve and consumer behavior is increasingly swayed by social media personalities, influencer marketing has become a critical strategy for brands aiming to expand their reach. Recent research by IZEA Worldwide (NASDAQ: IZEA) sheds light on the powerful impact that influencers have on purchasing decisions at discount clubs and major retailers, driving sales in brick-and-mortar stores such as Costco (NASDAQ: COST), Sam’s Club (NYSE: WMT) and BJ’s (NYSE: BJ). Based on a survey of over 1,100 U.S.-based consumers, the report reveals that 68% of respondents have an active membership at a discount club store. The percentage of influencers with an active membership is a notable 81%, of whom 93% have recommended a product they purchased inside a store to someone else. This shows that influencers not only promote these clubs to drive consumer interest but also participate in these clubs themselves. Influencer-Driven Purchasing Decisions IZEA’s report underscores how effective influencers can be in getting people to buy products. Among the respondents, 58% said they had purchased a product after seeing it being used by an influencer. Broken down by the discount club, 74% of BJ’s members have made an influencer-driven purchase, compared to 68% of Sam’s Club shoppers and 66% of Costco shoppers. Interestingly, influencer posts were shown to have the greatest impact on product consideration compared to other forms of marketing. This is the case across all age groups, but especially so for the 18-29 age group, with 39% of this demographic saying influencer posts are the most likely to persuade them to try a product. In terms of content preferences, short video content emerged as the most influential medium, with 41% of respondents in the 18-29 age group saying it is the type of content most likely to drive them to a store to make a purchase. Another revelation was that discount club members are also likely to search on social media before making a purchase, with 41% of BJ’s club members indicating that they do this. YouTube was the top platform used for this kind of product research. “Our latest report provides fascinating insights into the intersection of influencer marketing and discount club memberships,” said Ted Murphy, IZEA CEO and founder. “When it comes to shopping at brick-and-mortar locations, Influencers are significantly more likely to drive purchases at discount clubs among club members. This is especially true for Costco members, who are 2.3 times more likely to make their influencer-inspired purchases at the store vs. Target or Walmart.” Strategic Opportunities For Brands With IZEA The findings from this report highlight the significant opportunities available for companies to partner with influencers to boost sales through discount clubs. As a trailblazer in the influencer marketing space, IZEA offers a suite of tools and services designed to facilitate these partnerships and help make the most out of them. The company’s award-winning, next-gen influencer marketing platform, IZEA Flex, connects creators with brands to facilitate collaborations. Brands can also use it to track and measure campaign performance with detailed analytics. IZEA furthermore offers a suite of AI tools called FormAI, which brands and creators can use to create high-quality content. IZEA's recent research underscores the growth potential of influencer marketing. As a leader in the space, IZEA seems well-positioned to continue helping brands leverage this increasingly relevant form of digital marketing. To read the full report and learn more about IZEA’s services, visit the company’s website. Featured photo by Grant Beirute on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

June 25, 2024 08:45 AM Eastern Daylight Time

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SIGMA Announces Launch Schedule of SIGMA 18-50mm F2.8 DC DN | Contemporary for Canon RF Mount

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce pricing and availability of the SIGMA 18-50mm F2.8 DC DN |Contemporary for the Canon RF Mount System. It is the smallest and lightest F2.8 standard zoom for crop-sensor mirrorless cameras*. This is the first lens from SIGMA to be released for Canon RF Mount, and the lens offers a 28.8-80mm full-frame equivalent focal range on Canon APS-C format mirrorless cameras. R etail price is $599 through authorized US retailers, and the lens will be available in mid-July 2024. The SIGMA 18-50mm F2.8 DC DN | Contemporary is currently available for Sony E-mount, L-Mount, and Fujifilm X Mount camera systems. *since time of original release in October 2021, and effective June 2024. Launch schedule of SIGMA 18-50mm F2.8 DC DN | Contemporary for Canon RF Mount SIGMA Corporation is pleased to announce the launch schedule of SIGMA 18-50mm F2.8 DC DN|Contemporary for Canon RF Mount. Supplied accessories: PETAL-TYPE HOOD LH582-02, FRONT CAP LCF-55 III, REAR CAP LCR II Mount: Canon RF Mount Launch: July, 2024 * Product appearance and specifications are subject to change. #SIGMA #SIGMA1850mmF28Contemporary #SIGMAContemporary #SIGMADCDN #SIGMARFMount A large F2.8 aperture zoom lens that need never leave your camera. This exceptionally light, bright, and sharp standard zoom for crop-sensor mirrorless cameras is the ultimate workhorse lens. 【Long-awaited Canon RF Mount addition】 SIGMA's first APS-C size mirrorless dedicated zoom lens, the SIGMA 18-50mm F2.8 DC DN | Contemporary, will now be available for the Canon RF Mount. This addition allows users to enjoy high-performance, and high-quality SIGMA zoom lenses in native mount on their Canon RF Mount system. A control algorithm including AF drive and communication speed optimization has been developed specifically for Canon RF Mount interchangeable lenses. In addition to realizing high-speed AF, the lens also supports Servo AF and in-camera aberration correction*. The mount is rubber-sealed to cater for use in a variety of environments. * Available on supported cameras only. Mount Conversion Service is available to convert other mounts of SIGMA 18-50mm F2.8 DC DN|Contemporary to Canon RF Mount. 【Features】 1.Large F2.8 aperture and superb image quality The compact body offers a versatile full-frame equivalent zoom range of 28.8mm to 80mm, a wide aperture of F2.8 throughout the entire zoom range that allows you to enjoy bokeh expressions, and sharp images achieved by the latest optical design technology. With a minimum focusing distance of 12.1cm and a maximum magnification of 1:2.8 *1, it allows photographers to take advantage of the compact shooting system, such as shooting close-ups of your subject. 2.Exceptionally compact and lightweight body ideal for mirrorless cameras The main feature of the SIGMA 18-50mm F2.8 DC DN | Contemporary is its overwhelmingly compact and lightweight body that maximizes the excellent portability and advantages of an APS-C mirrorless camera. Despite its large aperture of F2.8, it is the smallest and lightest in its class *2 boasting a maximum diameter of φ69.2mm, a length of 74.5mm and weight of 300g. *3 This makes the large-aperture standard zoom easy to carry around in daily life. *1 The minimum focusing distance and maximum magnification ratio are both values at the wide end. *2 As an AF compatible, F2.8 constant aperture standard zoom lens for APS-C (as of June 2024, by SIGMA). *3 Size and weight measurements given for Canon RF Mount version. 【Specifications】 Values are for Canon RF Mount Lens Construction:10 groups, 13 elements (1 SLD and 3 aspherical lenses)|Angle of View (APS-C):73.4°(W)-30.0°(T)|Number of Diaphragm Blades:7 (rounded diaphragm)|Minimum Aperture:F22|Minimum Focusing Distance:12.1 (W) -30 (T) cm / 4.8 (W) -11.9 (T) in.|Maximum Magnification Ratio:1:2.8 (W) -1:5(T)|Filter size:φ55mm|Dimensions (Diameter × Length):φ69.2mm × 74.5mm / φ2.7in. x 2.9in.|Weight:300g / 10.6oz. 【 Product Barcode 】 Canon RF Mount: 00-85126-58572-3 【 Accessories (Supplied) 】 Name of product / Product Barcode LENS HOOD LH582-02: 0085126 939694 FRONT CAP LCF-55 III: 0085126 930066 REAR CAP LCR II: For Canon RF Mount 0085126 941468 【 Accessories (Optional) 】 Name of product / Product Barcode SIGMA WR PROTECTOR 55mm: 0085126 930912 SIGMA PROTECTOR 55mm: 0085126 931049 SIGMA WR UV FILTER 55mm: 0085126 930653 SIGMA WR CIRCULAR PL FILTER 55mm: 0085126 930783 【Contact】 For further information, please contact your local authorized SIGMA representative listed in the link below: https://www.sigma-global.com/en/about/world-network/ 【Information】 SIGMA GLOBAL VISION: https://www.sigma-global.com/ SIGMA 18-50mm F2.8 DC DN | Contemporary product information: https://www.sigma-global.com/en/lenses/c021_18_50_28/ SIGMA Canon RF Mount special page: https://www.sigma-global.com/en/contents/sigma_rfmount_lenses/ Contact Details SIGMA CORPORATION OF AMERICA Jack Howard +1 631-201-7381 sigma.pr@sigmaphoto.com Company Website https://www.sigmaphoto.com/

June 25, 2024 01:00 AM Eastern Daylight Time

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Apple Becomes Latest Giant To Adopt AI, But Risks Persist – Brand Engagement Network May Have The Solution To Ensure Security In The Age Of AI

Benzinga

By Meg Flippin, Benzinga OpenAI, the brains behind ChatGPT, is taking off as companies like Microsoft Corp. (NASDAQ: MSFT), Shutterstock Inc. (NYSE: SSTK) and Bain & Company adopt this game-changing technology. Even Apple Inc. (NASDAQ: AAPL), which has been relatively slower to embrace AI, seems to be going all in, recently announcing a partnership with OpenAI to integrate ChatGPT into Siri and other areas of its operating system. That will undoubtedly bring more convenience and assistance to Apple’s millions of users, but this technology is not without risks. In the wrong hands, AI can be used to create fake videos and content, spread incorrect news and information, enable plagiarism and provide biased results. High-profile lawsuits lodged by celebrities and artists have highlighted AI's negative aspects and are raising awareness about the dark side of AI. A survey conducted in August by Pew Research shined a light on this. It found that 52% of Americans are more concerned than excited about the increased use of AI. That wariness is up from 2022 and coincides with an uptick in awareness about AI. Pew found individuals who heard a lot about artificial intelligence are 51% more likely to express more concern than excitement about AI. Among those most aware, concern outweighs excitement by 47% to 15%. On the topic of privacy, 53% of Americans polled said AI is doing more to harm than help keep people’s personal data private. “Americans’ concerns about AI include a desire to maintain human control over these technologies, doubts that AI will improve the way things are now, and caution over the pace of AI adoption in fields like health and medicine,” wrote the researchers. In The Right Hands, AI Can Improve Life In the right hands, however, AI isn’t as scary as it seems to many. Companies using it responsibly and securely can transform industries with AI. Take Brand Engagement Network Inc. (NASDAQ: BNAI) – or BEN – the developer of generative AI and AI avatars, for one example. With its human-like AI assistants, BEN enhances customer service, productivity and overall performance for businesses, targeting markets facing significant workforce gaps and presenting an opportunity to transform how consumers engage with networks, providers and brands. The company’s secret sauce is a broad portfolio of conversational AI applications that drive better customer experience, increased automation and operational efficiencies. BEN uses much smaller data parameters than larger models like ChatGPT – enabling it to offer companies AI that is scalable and can be tailored to specific use cases. At the heart of its business model is a security-first approach. Unlike many of the unsecured AI systems that rely on unknown data sources and unverified information, BEN trains its AI on client-provided data and follows clients' internal client data management and privacy protocols. It’s also HIPAA and SOC 2 Type 1 compliant, and its AI platform is deployed and secured in an Amazon (NASDAQ: AMZN) Web Service environment, enabling BEN to support multiple companies securely. BEN Has To Be Secure Focusing on security is particularly important to BEN, given that its AI solutions are quickly finding their way into many data-sensitive areas like healthcare and finance. In healthcare, BEN says its conversational AI can improve patient experiences and medication understanding, leading to better outcomes. BEN takes the importance of security very seriously. Take Skye, BEN’s AI assistant that can assist patients taking Metformin, the diabetes drug, for another example. The assistant doesn’t claim to know everything, nor does it “hallucinate,” which occurs when generative AI gives incorrect answers. A big reason for that is that Skye is loaded with very specific pharmaceutical data provided by the drug maker, results from clinical trials and data from accredited medical groups like the American Diabetes Association. One of the biggest risks posed by generative AI in industries like healthcare is the risk of “hallucinations,” where the AI gives misleading or outright false answers because it is built on unknown data sources and designed to generate a response no matter what. This is where BEN may have the solution to the AI reliability and safety problem. BEN’s AI assistants won’t answer a question if it doesn’t know the answer. It is not connected to unverified information sources like the web, so when a patient asks a question, BEN’s AI, using what is known as RAG, draws from carefully selected and validated data sets. “More than generative AI, we like to call it retrieval AI,” said Paul Chang, BEN's Co-CEO, in a recent interview. The approach BEN is taking with Skye could be replicated over and over for the tens of thousands of drugs on the market. Healthcare is a big opportunity for BEN, given the company reports 145,000 organizations can benefit from BEN’s AI. In the financial market where security and data protection are top of mind all the time, BEN says its addressable market is over 227,000 organizations, while in automotive, there are over 450,000 companies that can leverage BEN’s platform. Businesses Are Taking Notice BEN’s focus on security and reliability seems to be proving to be a differentiator. It is why MedAdvisor Solutions (ASX: MDR), a global leader in pharmacy-driven patient engagement solutions, is partnering with BEN to bring BEN’s AI assistants to certain pharmacies to help enhance patient outcomes. Or why Provana, a highly specialized knowledge process management provider, is integrating BEN’s AI assistants into its contact center solutions. The list goes on, with all of BEN’s customers having one thing in common: a need for secure, reliable and responsible AI. AI is clearly taking off and will only get bigger as more companies embrace it. The ones who do it responsibly and securely like BEN will not only improve the quality of life for the masses but do it without infringing on their privacy and or compromising their data. Can the same be said about some of the other players in the AI marketplace? Featured photo by BoliviaInteligente on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

June 24, 2024 08:30 AM Eastern Daylight Time

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Select Sector SPDR ETFs: A Focused Approach for Sector-Specific Portfolio Management

Select Sector SPDR

In the ever-changing landscape of the financial markets, Select Sector SPDR ETFs present a method for investors looking to engage in sector-specific investments. By breaking down the S&P 500 into distinct sectors, these ETFs provide a pathway for both individual and institutional investors to craft more targeted and strategic investment portfolios. The Select Sector SPDR ETFs encompass a range of sectors, each represented by a dedicated ETF. This structure allows investors to focus their investments on specific areas of the economy, depending on their investment objectives, risk tolerance, and market outlook. Overview of Select Sector SPDR ETFs: Communication Services Select Sector SPDR Fund (XLC): Focuses on telecommunications and media companies. Consumer Discretionary Select Sector SPDR Fund (XLY): Targets companies focused on non-essential goods and services such as luxury items, travel, and leisure. Consumer Staples Select Sector SPDR Fund (XLP): Concentrates on essential consumer goods and services like food, clothing, and personal products. Energy Select Sector SPDR Fund (XLE): Dedicated to the energy sector, focused on oil and natural gas. Financials Select Sector SPDR Fund (XLF): Encompasses banking, investment, and insurance industries. Health Care Select Sector SPDR Fund (XLV): Focuses on pharmaceuticals, healthcare equipment, and services. Industrials Select Sector SPDR Fund (XLI): Includes manufacturing, construction, and logistics firms. Materials Select Sector SPDR Fund (XLB): Covers the chemicals, construction materials, and packaging industries. Real Estate Select Sector SPDR Fund (XLRE): Targets commercial real estate services and REITs. Technology Select Sector SPDR Fund (XLK): Concentrates on the information technology, semiconductor, and electronics sectors. Utilities Select Sector SPDR Fund (XLU): Dedicated to electric and gas utility companies. By offering a straightforward and transparent approach to investing in specific sectors, Select Sector SPDR ETFs enable investors to adapt their investment strategies in response to changing market conditions. The Select Sector SPDR ETFs offer a focused approach to investment, allowing for detailed sector analysis and strategic portfolio management. As the financial landscape continues to evolve, these ETFs provide a valuable tool for investors looking to refine their investment strategies through sector-specific allocations. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007597 EXP 8/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

June 24, 2024 05:00 AM Eastern Daylight Time

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Inc. Magazine Names Goodway Group One of the Best Places to Work for Third Year in a Row

Goodway Group

Goodway Group, a leading independent digital marketing agency, is proud to announce that it has been recognized as one of Inc. Magazine's Best Workplaces for the third consecutive year. This prestigious award honors companies that have created exceptional environments where employees are engaged, motivated, and committed to their work. Goodway Group continues to lead how the future of work evolves. With a steadfast commitment to a 100% remote workforce since 2008, the company’s values are rooted in employee well-being, continual learning, and unparalleled flexibility. By embracing work-life integration, teams are encouraged to bring their authentic self to work each day to deliver exceptional outcomes for clients. "Our approach, inspired by the infinity loop, is both simple and transformative: By prioritizing our employees, we ignite client success, creating an endless cycle of shared prosperity," said Kandi Gongora, Chief Transformation and People Officer at Goodway Group. "We are unwavering in our commitment to our team, offering flexible scheduling and fully remote work to support their personal and professional aspirations. Our dedication to continuous skill development ensures our employees remain relevant and future-ready, evolving alongside the ever-changing needs of our clients." Inc. Magazine's Best Workplaces 2024 list is the result of a rigorous evaluation process, including a comprehensive survey of employees and an evaluation of company policies, practices, and culture. The winners are chosen based on their ability to create a positive and productive work environment, as well as their commitment to employee satisfaction and engagement. The selection process involves the following steps: Employee Survey: Inc. Magazine conducts an anonymous survey of employees at participating companies, asking questions about their job satisfaction, company culture, and overall work environment. Company Evaluation: Inc. Magazine's editorial team evaluates the company's policies, practices, and culture, including factors such as employee benefits, professional development opportunities, and work-life balance. Data Analysis: Inc. Magazine analyzes the survey data and company evaluations to identify the top-scoring companies in each category. Final Selection: The top-scoring companies are selected as Inc. Magazine's Best Places to Work. "Our infinity loop principle ensures that everything we do for our clients makes Goodway a great place for employees to grow their career, and everything we do for our employees grows our clients’ business," said Jay Friedman, CEO of Goodway Group. " When thousands of companies’ employees are asked anonymously by an outside party to rate their workplace, these are results worth paying attention to and for us, something to be proud of." About Goodway Group Goodway Group is a leading independent digital marketing agency fueled by data, technology and a dedicated purpose of making your media investment perform. Goodway Group’s Outcome Engineering™ powers our full ecosystem, a proprietary philosophy that connects strategy, analytics and precise execution for measurable growth. Goodway Group ranks among the top North American agencies, earning prestigious awards for innovative marketing technology, impactful work and fostering inclusive, remote-first workplaces. We've been honored as a multiyear Ad Age Best Places to Work and received AdExchanger’s Best Use of Technology by an Agency award among other accolades. Our collective media buying power has led to industry-renowned partnerships. We hold certifications and are recognized with preferred partner status across the Triopoly and all major marketing and media platforms. This ensures that our clients' media investments are optimally managed, minimizing fraud and waste, and maximizing effectiveness and value. Our company encompasses five distinct divisions: CvE, a marketing advisory firm; G-Comm, a retail media accelerator; TUFF, a performance marketing agency; Goodway, a managed service media and analytics partner; and GRADIANT, a modern funnel digital media agency. Together, we make up Goodway Group, the marketing engine that unlocks measurable growth for the world's most progressive brands. Learn more: www.goodwaygroup.com Follow us: Insights | X | LinkedIn | Facebook About Inc. Media The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. About Quantum Workplace Quantum Workplace, based in Omaha, Nebraska, is an HR technology company that serves organizations through employee-engagement surveys, action-planning tools, exit surveys, peer-to-peer recognition, performance evaluations, goal tracking, and leadership assessment. For more information, visit QuantumWorkplace.com. Contact Details Kite Hill PR for Goodway Group Alexandra Morrison goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 20, 2024 04:42 PM Eastern Daylight Time

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Comcast Partners with Legendary Mexican Rock Band EL TRI to Provide Sign Language Interpretation for the First Time at Upcoming Music in the Park Concert

Comcast California

Comcast has partnered with legendary Mexican rock band, EL TRI to provide sign language interpretation for their June 22 Music in the Park performance at Plaza de Cesar Chavez in San Jose. This marks the first time that EL TRI, whose lyrics are in Spanish, will perform with sign language interpreters to provide greater accessibility to deaf and hard-of-hearing, fans. Comcast recently announced the availability of live American Sign Language (ASL) interpreting services at eight Bay Area Xfinity Store locations. Customers who need ASL support can visit any of the eight Bay Area Xfinity Stores, where representatives will utilize ASL Video Remote Interpreting (VRI) to access a live interpreter provided by partner, Communication Service for the Deaf (CSD). EL TRI, one of Latin America's most iconic rock bands, will perform as part of San Jose’s popular Music in the Park summer concert series. The addition of ASL interpreters underscores Comcast’s dedication to accessibility and community engagement. "We are thrilled to be part of this wonderful initiative," said Alex Lora, lead singer of EL TRI. "Music is a universal language, and it’s important that everyone, regardless of their hearing ability, can share in the experience and energy of our live performances. We can’t wait to rock out with all our fans in San Jose!" In addition to the interpreting services at the concert and in its stores, Comcast recently announced $60,000 in grants to three community partners: San Francisco LightHouse for the Blind and Visually Impaired, California School for the Deaf and the World Institute on Disability. These grants aim to broaden the scope of digital inclusion and accessibility to deaf and hard-of-hearing students, families, seniors, and community members. The American Community Survey (ACS) estimates that 3.6% of the U.S. population is “deaf or have serious difficulty hearing.” Additionally, according to Pew Research Center, 23% of people with disabilities say they never go online, with 57% saying they do not have a home broadband connection. That’s why, through its Project UP initiative, Comcast is working to address and eliminate the unique barriers to connectivity through a series of efforts, including Internet Essentials, Lift Zones, and skill development and training. Continuing Comcast’s ongoing commitment to diversity, equity, inclusion and accessibility, this event, in collaboration with Pro Bono ASL, aims to make the EL TRI concert more inclusive for the deaf and the hard-of-hearing. “This historical event is meaningful because these interpreters are trilingual. They know Spanish, English and American Sign Language which is creating inclusivity within the Latino deaf community which often tends to be left behind,” said Rorri Burton, Founder and Director of Pro Bono ASL, an organization that specializes in bringing immigrant, first-gen, transracial adoptees, queer, multilingual and multicultural ASL interpreters to concerts, festivals and events across the U.S. “We are grateful to Comcast for demonstrating inclusivity and commitment to the Latino deaf community.” In addition to interpreting the iconic lyrics of EL TRI to fans at the concert, interpreters from Pro Bono ASL will translate the announcers of the traditional Lucha Libre matches that Music in the Park will offer as entertainment to attendees before the concert. The matches will feature local wrestlers such as "El Gladiador del aire” El Viento and "Rey de las pesadillas” El Cucuy. Music in the Park details: • Date: Saturday, June 22, 2024 • Time: Doors open at 4:00 PM • Location: Plaza de Cesar Chavez, San Jose, CA • Special Feature: ASL interpretation provided by Pro Bono ASL, sponsored by Comcast About Pro Bono ASL Pro Bono ASL prioritizes ASL access via culturally qualified interpreters. We work with Deaf, hearing and Deaf-parented sign language interpreters; those who are immigrant, first-gen, transracial adoptees, queer, multilingual and multicultural. Representation is vital, and so are the nuances of culture that impact language. Pro Bono treasures the unique intersectionalities that make our interpreters the perfect fit for the spectrum of members in the Deaf community. As our name, "pro bono" indicates, we work "for the good" of the community. About Comcast’s Accessibility Program For more than a decade, Comcast has invested in making its products, technology, and experiences accessible to the widest possible audience while opening new doors to independence for people with disabilities. These innovations include the Large Button Voice Remote, voted USA Today’s Best Accessible Design remote in 2023, and the Xfinity Adaptive Web Remote. To learn more about Comcast’s groundbreaking accessibility work, visit corporate.comcast.com/accessibility. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on connectivity, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Adriana Arvizo +1 925-200-1919 Adriana_Arvizo@comcast.com Company Website https://california.comcast.com/

June 20, 2024 09:00 AM Pacific Daylight Time

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FuelRod Launches Free Battery Swaps at Austin-Bergstrom International Airport

Fuel Rod

FuelRod, a leading provider of portable power solutions, today announced an exclusive promotion sponsored by Austin-Bergstrom International Airport (AUS). This groundbreaking initiative, which runs through November 30, allows travelers at AUS to swap their depleted FuelRod chargers for fresh ones at no cost. This marks the first promotion of its kind at any airport, highlighting FuelRod’s commitment to ensuring travelers have reliable access to power and a stress-free travel experience. Travelers passing through AUS can now enjoy the convenience of swapping their depleted FuelRods for fully charged ones up to 10 times per month, free of charge. This hassle-free process can be completed at any of the several FuelRod kiosks throughout the airport by simply selecting the “swap” button, entering a phone number, and exchanging the used rod for a fresh one. Phone numbers are collected to track the 10-use limit. For travelers who prefer not to provide a phone number, the standard swap fee of $1 applies. Austin-Bergstrom International Airport is the first airport to offer such a promotion, setting a new standard for passenger comfort and convenience. This collaboration with FuelRod reflects a shared commitment to keeping travelers charged and connected by ensuring a reliable portable power source for their devices. FuelRod aims for this promotion to inspire similar initiatives nationwide, bringing sustainable charging solutions to travelers across the country. “We are extremely proud of our partnership with Austin-Bergstrom International Airport and their support of our vision for easily accessible, eco-friendly charging for travelers on the go,” said Joe Yeagley, FuelRod Co-founder. “AUS, as the first airport to sponsor the FuelRod “Swap” service, exemplifies Texas hospitality and demonstrates their commitment to providing an elevated experience for their passengers.” About FuelRod FuelRod is a California-based company specializing in portable power solutions. The developer of the FuelRod kit, the first reusable, portable charging system, FuelRod allows you to charge your mobile device on the go and then recharge or swap it for a fresh one. With a growing network of kiosks nationwide, FuelRod ensures your devices stay powered virtually wherever you go. Learn more at fuel-rod.com. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com Company Website https://www.fuel-rod.com/

June 20, 2024 09:00 AM Central Daylight Time

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Full Pull Launches Real-Money Gaming Sports App, Bringing Legal Gaming to Truck and Tractor Pulling for the First Time

Full Pull Entertainment

Full Pull Entertainment, a pioneering force in the world of truck and tractor pulling, today announced the launch of Full Pull Picks, its highly anticipated legal skill-based gaming sports app. The Full Pull Picks rollout marks a historic moment for the 75-year-old sport, giving motorsport enthusiasts their first chance at placing legal bets on the sport, just in time for the Budweiser Dairyland Super Nationals in Tomah, WI. With a rich history, truck and tractor pulling has evolved from its grassroots origins into a spectacle captivating millions of fans worldwide. Full Pull Picks is built on a unique peer-to-peer, player adjusted payouts system, where all entries are placed together in a pool, and payouts are based on the collective entries of the participants, adding an extra layer of excitement to the events, and ensuring a fair and transparent gaming experience. As a special offer this weekend, Full Pull will provide up to $20 for all first-time deposits. Full Pull Picks is available for motorsport fans in Alaska, California, Georgia, Illinois, Kentucky, Minnesota, Nebraska, New Mexico, North Carolina, North Dakota, Oklahoma, Oregon, Rhode Island, South Dakota, Texas, Utah, and Wisconsin. “Full Pull’s mission is to enhance the fan experience and grow the sport of truck and tractor pulling among existing and new audiences,” said Chase Richardson, Co-Founder and CEO of Full Pull Entertainment. “We think truck and tractor pulling is the most thrilling motorsport in this country. We know that real money gaming enthusiast will soon become fans as well.” This launch follows Full Pull’s recent announcement of its 2024 summer streaming schedule. The 16-week, 32-session schedule will be packed with exhilarating action and will include expert pull-by-pull commentary, exclusive behind-the-scenes content, and live analysis for the first time from all major pulling associations. Full Pull’s streaming feature, Full Pull LIVE, broadcasts major pulling leagues such as the National Tractor Pullers Association, Inc., & Outlaw Truck & Tractor Pulling Association, ensuring fans stay connected with the latest developments in the sport. Fans can choose a monthly subscription on Full Pull LIVE priced at $39.99, providing unlimited access to all sessions throughout the season. For those interested in specific sessions, a session-only pass is available at $25 per session. Full Pull LIVE is now available on multiple streaming services including Roku and Fire TV. To experience the thrill of tractor pulling, fans can visit the iOS App Store or Google Play, search for “Full Pull” and tap “Download.” Full Pull Picks is also available via the web at http://fullpullpicks.com. About Full Pull Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us. # # # Established in 2021, Full Pull Entertainment is a trailblazing force in the world of truck and tractor pulling. The platform offers detailed data and engaging content, catering to both new and seasoned fans, guiding them through the excitement of the betting process. With strong industry relationships, Full Pull is not only redefining fan engagement but also propelling a 75-year-old sports phenomenon into the 21st century with a dynamic blend of tradition and innovation. For more information about Full Pull, to watch live streamed pulling events, or to sign up for their real-money DFS contests, please visit https://www.fullpull.us.\ Contact Details Jackson Gaskins jgaskins@hotpaperlantern.com Company Website https://www.fullpull.us

June 19, 2024 09:00 AM Eastern Daylight Time

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June 18, 2024 03:17 PM Eastern Daylight Time

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