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Kevel Announces Acquisition of Nexta to Strengthen Its Retail Media Solution and Drive Revenue Growth for Retail Brands

Kevel

Kevel, the leading provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising self-serve platform. The acquisition illustrates Kevel’s commitment to redefining the retail media landscape with an all-encompassing solution to arm retailers with the right tools to manage multi-channel ad investment, optimize performance and unlock revenue opportunities. Kevel empowers retailers to build state-of-the-art retail media platforms in house, enabling them to reclaim control and compete within the competitive retail space on a more level playing field. Nexta’s AI-driven ad manager simplifies the advertising experience and enhances efficiency with booking-optimized self-service for retailers, marketplaces and publishers. By integrating Nexta’s powerful technology into The Retail Media Cloud TM, Kevel now offers a full-stack solution for high-performing retail media networks, optimizing operations, improving ad personalization, and enabling seamless efficiency with unmatched customization. “This acquisition reinforces Kevel’s commitment to transforming the retail media landscape by encouraging retailers to launch custom retail media programs that drive marketplace revenue,” said James Avery, CEO, Kevel. “Nexta is an industry leader in AI-driven omni-channel advertising who share our ethos to take back the internet, make advertising accessible for everyone, and support advertisers of all shapes and sizes on a level playing field. We’re extremely excited to bring the team into the Kevel fold, as we continue to advance the industry and keep pace with demand by offering an all-encompassing retail media solution for our customers.” Kevel specializes in on-site and API-driven ad-serving technology, delivering robust solutions tailored for seamless integration, while Nexta excels in off-site capabilities with a user interface specifically designed to streamline workflows for operations teams. The combined solution brings on-site and off-site retail media under one roof, offering retailers the choice to either use best in breed user interfaces (UIs) for their customers or teams, or to build their own version, tailored to their needs, using APIs. As Martin Jensen, Founder and Chairman of the Board at Nexta, says, “This merger is more than just a strategic move — it’s a match made in heaven. Kevel brings global market reach, a shared culture of innovation, and a strong, complementary product offering to the table. Together, we’re not just growing, we’re building something extraordinary. By combining forces, Nexta and Kevel are uniquely positioned to create a game-changing solution in the retail media space.” The global retail media market is growing at unprecedented pace, with investment predicted to increase to nearly $170bn in 2025, according to WARC’s latest forecast. Retailers are increasingly transitioning to media owners and publishers, seeing the potential to unlock new revenue opportunities while also realizing the unique opportunity to leverage robust first-party data and closed-loop attribution, enabling them to engage with customers in a way that hasn’t traditionally been possible. “At Nexta, our focus has been solely on simplifying and improving the ad experience for retailers, marketplaces and publishers through intelligent self-serve automation and AI-driven insights,” said Jesper Urban, CEO at Nexta. “Our unwavering commitment to making advertising accessible, measurable, and scalable to all advertisers is synonymous with Kevel’s vision and we’re extremely excited to marry our tech with Kevel’s market-leading retail media solution to transform and drive the retail media space forward.” Puja Rios, COO at Kevel commented, "We work with global retailers and therefore know how important it is for them to have an API-led solution that puts them in full control, with dedicated UIs for their own teams as well as their advertisers, and the ability to execute on-site, off-site and even in-store ad formats all within a single platform. We're looking forward to extending this to our current customers, as well as retailers considering upgrading their technology." Under the terms of the agreement, Kevel will integrate all Nexta product offerings into its existing retail media solution to create a unified, fully customizable, data-driven, automated platform, ensuring retailers can continue to meet the growing demand for high-performing retail media networks. For more information about the acquisition, please visit Kevel.com. About Kevel Kevel is transforming the retail media space with its cutting-edge, AI-driven ad tech infrastructure APIs that power the Retail Media Cloud™. This groundbreaking solution combines the power of AI insights with API-based technology, allowing multi-brand retailers to build dynamic, customizable ad platforms while maintaining full control of their first-party data. With Kevel, retailers can deliver personalized shopper experiences, optimize ad targeting, and unlock predictive insights to stay ahead in an ever-evolving market. Kevel's mission is rooted in the belief that every digital retailer should have the tools to create their own tailored ad platform, comparable to industry leaders like Amazon. Harnessing the power of AI for data-driven decision-making, Kevel has helped leading brands such as Chewy, The Home Depot, Edmunds, Lyft, Delivery Hero, Sonae, Slickdeals, and others launch impactful retail media networks—fostering innovation and unlocking new revenue opportunities. Learn more about how Kevel is transforming retail media at www.kevel.com. Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

February 11, 2025 09:00 AM Eastern Standard Time

Paul Kirby’s New Book The FUSE Pathway is Now Available for Pre-Order

Paul Kirby

Loveland, CO., Feb 06, 2025 /NewsDirect/ – With the everyday challenges of modern life inspiring many to seek a greater sense of purpose, The FUSE Pathway: How to Find and Lead a Fulfilling Life provides a pragmatic roadmap to personal growth and meaningful change. Built on Paul Kirby’s visionary concept of “Fusioneering,” the book offers a clear framework for designing a life rich in creativity, joy, and meaning. Through pragmatic strategies and introspective exercises, The FUSE Pathway guides readers toward aligning their passions and interests with their truest purpose, enabling them to embody a more fulfilling and purpose-driven existence. Pre-order The FUSE Pathway today by visiting The FUSE Pathway website to secure your copy ahead of the April 2025 release. A Framework for Turning Passions Into Purpose At the heart of the book is Kirby’s proprietary FUSE framework, which empowers readers — better known by Kirby as aspiring “Fusioneers” — to combine their interests and passions into a unique and purpose-driven vision for their lives. The framework includes four phases: Find: Identifying passions and activities that inspire and energize, forming a unique vision Upgrade: Enhancing skills by gaining the tools and knowledge necessary to fulfill the vision Start: Begin fusing passions and pushing the boundaries of what is possible, turning dreams into reality Evolve: Expanding and building on a chosen path by following passions, growing naturally, and living the dream Kirby’s personal journey of Fusioneering, which led to the creation of Dulcinea, his self-engineered painting robot, demonstrates the power of combining diverse interests and passions into a unified vision. By blending his love of art and robotics, Kirby discovered a deep sense of purpose — a realization that helped inspire him to share this philosophy through The FUSE Pathway. A Vision to Inspire Purpose, Joy, and Possibility "When I recognized the profoundly positive impact the Fusioneering journey had on me, I felt a deep responsibility to share it with others," says Kirby. "The FUSE Pathway encourages aspiring Fusioneers to creatively combine their interests and passions into a unique, meaningful vision that aligns with their true purpose while fostering joy and excitement along the way.” As part of this mission and in anticipation of the book’s launch, a free, cutting-edge VR tour of Kirby’s art gallery and robotics studio is now open to visitors worldwide. This immersive experience showcases paintings created through Kirby’s collaboration with Dulcinea, the fully automated painting robot he designed and built. By blending diverse passions into a unified vision, the tour illustrates the joy and inspiration that Fusioneering sparks — both in the final product and in the creative journey itself. Featuring ultra-high-resolution visuals that capture vibrant colors and intricate brushstrokes, the VR tour invites visitors to discover how Fusioneering can bring possibilities to life, inspiring creativity and fulfillment every step of the way. "That’s what I hope each person takes away from this book and the VR experience,” explains Kirby. “The belief in their ability to discover their unique purpose and, ultimately, become the person they were meant to be." Begin Your Fusioneering Journey Today Start exploring the concepts behind The FUSE Pathway by pre-ordering the book through The FUSE Pathway website or on Amazon. Visit the free VR tour of Paul Kirby’s art gallery and robotics studio for an immersive demonstration of how art and technology come together, showcasing the boundless possibilities of Fusioneering. Follow Paul and The FUSE Pathway (@thefusepathway) on Instagram, Facebook, and YouTube to join a growing community of creative thinkers transforming their lives through Fusioneering. ### About Paul Kirby: Paul Kirby is an artist, engineer, and creator of "Fusioneering," a methodology for blending personal interests and passions into a unified vision and purpose-driven way of life. Through his unique approach, Kirby developed Dulcinea, a robot that produces original works of art, showcasing the creative potential of combining art and technology. His forthcoming book, The FUSE Pathway: How to Find and Lead a Fulfilling Life, introduces readers to the FUSE method: Find, Upgrade, Start, and Evolve - a flexible framework for designing a more exciting and meaningful life. For more insights into Kirby's philosophy and innovative work, visit TheFUSEPathway.com. Contact Details Center Reach Communications Alexandra Campbell +1 201-790-1033 alexandra@centerreachcommunication.com Company Website https://thefusepathway.com/

February 06, 2025 09:00 AM Eastern Standard Time

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The TON Blockchain Brought Millions Of People Into Crypto, These Users Want More Than Tapping Games

Cutoshi

2024 saw Toncoin becoming one of the fastest-growing blockchains in the Layer 1 space, counting more than 100 million active addresses. One of Toncoin’s most attractive aspects is its wildly popular Telegram-based gaming platform, which achieved viral status with titles like Notcoin and Hamster Kombat. However, many speculators still deem Toncoin as underrated, mainly due to its lack of a comprehensive DeFi framework that unlocks its full potential. This is why the upcoming launch of Elluminex represents a crucial milestone on the Toncoin roadmap. Elluminex (ELX) is a decentralized exchange that aims to provide a complete DeFi experience to the Toncoin ecosystem, while simultaneously tapping into Telegram’s 950-million user base. With this in mind, speculators foresee incredible rallies for Elluminex, and savvy crypto enthusiasts are already rushing to the $ELX presale to secure their position. Discover Elluminex - Toncoin’s Better Version Of Uniswap Elluminex emerges as a pioneering force that harnesses the capabilities of the TON network while solving the typical inefficiencies of established DEX platforms. Protocols such as Uniswap and PancakeSwap lack true interoperability between blockchains. This leads to a wide array of issues that compromise the user experience, as sub optimal chain integration dilutes liquidity increasing waiting times and fees. To solve this, Elluminex introduces an advanced cross-chain bridging mechanism, enabling nearly instantaneous transactions across disconnected blockchains. This allows Elluminex to aggregate liquidity from various sources, which minimizes transaction delays and slippage, ensuring users can capitalize on the latest trends without incurring unforeseen expenses. Another defining aspect of Elluminex is its focus on self-custody. Traders maintain complete control over their assets, removing reliance on intermediaries and third parties. Additionally, Elluminex does away with KYC verification requirements, enabling users to protect their anonymity. The Elluminex ecosystem is underpinned by the native $ELX token, which facilitates staking, governance, and other utility functions. Early adopters stand to benefit from staking rewards projected at an impressive 18% APY, incentivizing both initial participation and long-term engagement. But the privileges don’t end here, as holders will have access to an exclusive over-the-counter platform. Users will be able to purchase new TON-based projects before they are released to the public, allowing them to secure an allocation at preferential prices early on. Toncoin Set For A Major Reversal Amid Technical Updates And This Explosive Telegram Announcement Toncoin (TON) recently launched the v2024.10 update, introducing critical improvements to network efficiency and security through enhanced data management and reduced transmission rates. Other crucial Toncoin upgrades include faster channel creation, improved Distributed Hash Table (DHT) lookups, and numerous bug fixes. Technicals aside, Telegram recently broke the Internet by declaring Toncoin the only accepted cryptocurrency within its network. While this is not entirely surprising, as Toncoin has been developed by Telegram, up until now, the messaging app has integrated several different cryptocurrencies. The exclusivity agreement means that Toncoin will be the only protocol for linking Telegram Mini Apps to blockchain wallets, effectively restricting other blockchain networks from integration. This move comes as the TON Foundation prepares for "explosive growth in 2025," leveraging Telegram's massive global user base and positioning Toncoin as the primary cryptocurrency for the platform's services. Notcoin Set To Benefit From The Bullish Toncoin News Despite being one of the most popular TON-based games on Telegram, Notcoin (NOT) has been struggling during the bearish start of 2025. Notcoin has nosedived from its June 2024 all-time high of $0.029 to $0.0051, representing an 80% breakdown in value. Notcoin’s persistent downward trajectory highlights significant market skepticism about its future potential, while short positions are piling up in the order books. Trading with a 5% daily loss, Notcoin continues to struggle, as speculators expect a breach of the current support level in the upcoming days. However, the picture is not entirely bearish for Notcoin. The recent Toncoin developments and the incoming resurgence of the crypto gaming narrative could allow Notcoin to regain ground in the upcoming months. Join The $ELX Presale Before The Next Surge In just a few days, the Elluminex presale has raised over $300,000 as demand is rising rapidly. At the time of writing, $ELX tokens are selling at a discounted price of just $0.06, marking the perfect entry point for early adopters. With the $ELX valuation expected to experience massive price multipliers as the cycle progresses, there has never been a better time to look into this new gem. For more information about Elluminex (ELX) visit the links below: Website: https://elluminex.com/ Twitter/X: https://x.com/elluminex Telegram: https://t.me/Elluminex Elluminex is unique in that it is bringing DeFi to the TON Network/Blockchain which at the moment is very limited in this sense with very few options available to its users. Despite this the TON Network is still the fastest growing blockchain in the world and many view it as a future powerhouse to rival Bitcoin, Ethereum and Solana. By bringing DeFi to the TON Network, it would immediately transform the chain and take its capabilities and vast reach to the next level. (ELX is a transformative crypto for the TON chain) Cryptocurrency may be unregulated in your jurisdiction. The value of cryptocurrencies fluctuates and it is important that you thoroughly understand the risks associated with acquiring cryptocurrencies, as outlined in the Disclaimer. You confirm that you are not a citizen or resident of the United States, United Kingdom, or any prohibited jurisdiction, or any other location where the purchase of Elluminex and $ELX token may be legally restricted. Please note that our list of restricted countries and terms of service may undergo updates, and it is your responsibility to stay informed about the latest version. By proceeding to continue to use Elluminex.com, you acknowledge and agree to our Terms of Use and Privacy Policy. Contact Details Elluminex Andy Green support@elluminex.com Company Website https://elluminex.com/

January 30, 2025 03:47 AM Eastern Standard Time

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Why Dogwifhat Investors Are Looking To Viral X Meme Coin Cutoshi (CUTO)

Cutoshi

Dogwifhat (WIF) continues to struggle as most of its 2024 gains were wiped out over the past few weeks. Investors appear to be growingly disillusioned with meme coins as it’s now becoming clearer that 99% of the recent entries are purely driven by hype and once the market hops onto the next trend, they quickly become irrelevant. While this is true for most memes, outliers that bring real use cases tend to thrive in the long run, as Shiba Inu and Bonk have demonstrated. This is why newcomer Cutoshi (CUTO) is rapidly gaining traction, as its meme energy is backed by a vast DeFi ecosystem that could soon see it rival established protocols like Uniswap and PancakeSwap. Dogwifhat Rebounds, But Momentum Has Waned Quickly At the time of writing, Dogwifhat (WIF) trades at $1.14 with little to no movement in terms of 24-hour price action. Zooming out, things are looking quite bearish for Dogwifhat, as over the last month alone more than 38% of its value has evaporated. After experiencing a sharp rejection at $4.18 in November, Dogwifhat has been in a free fall, with its price spiraling downward and threatening a close below the critical $1 support. While this type of extreme swings is not something out of the ordinary for meme coins, the market-wide uncertainty further exacerbates Dogwifhat’s problem. Currently, Dogwifhat finds itself in a do-or-die situation, and bulls must hold this level at all costs or further breakdowns could follow. Analyst Val Me shares a similar opinion, as she posted a chart reading on X drawing attention to Dogwifhat’s critical price zones, with a dive toward the $0.32-$0.36 territory to be considered a realistic scenario. How Cutoshi Raises The Bar For Meme Coins Cutoshi draws inspiration from the Lucky Cats of Japanese traditions, which are displayed in stores and homes as tokens of good fortune. Cutoshi, is quite literally a token of good fortune, as it’s designed to reward users that engage with its vast ecosystem via the Cutoshi Farming initiative. Cutoshi’s flagship feature is CUTO DEX, a decentralized exchange that connects isolated blockchains. This will allow for seamless cross-chain swaps at near-instantaneous speed and with fees as low as 0.25%. Users will have access to an exclusive DeFi wallet for optimal asset management, and no KYC will be required to join, ensuring that their personal data remains inaccessible to third parties. Through the Cutoshi Farming model, investors will have the opportunity to earn income while completing fun missions and quests or by staking the $CUTO token. Over 3,700 participants have farmed more than 2.1 million $CUTO tokens. Stage 4 of the presale is 70% complete and with $CUTO selling for just $0.031, this is the perfect entry point for investors to capitalize on the utility-driven meme coin revolution. When taking into account Cutoshi’s much smaller market cap compared to the likes of Bonk and other memes, Cutoshi is set to bring disproportionately higher returns once the bull run is in full swing. Don’t miss out! For more information on the Cutoshi (CUTO) Presale: https://cutoshi.com/ Join and become a community member: https://twitter.com/CutoshiToken https://t.me/cutoshicommunity Cutoshi is a revolutionary meme coin inspired by the Chinese Lucky Cat and Satoshi Nakamoto’s teachings. It’s based on decentralization, privacy, and monetary freedom, embodying the blockchain's original purpose and ethos. The regulatory environment surrounding cryptocurrencies is evolving and varies across jurisdictions. It is your responsibility to ensure compliance with applicable laws and regulations in your country or region before engaging with Custoshi. Contact Details Cutoshi Camila support@cutoshi.com Company Website https://cutoshi.com/

January 30, 2025 03:22 AM Eastern Standard Time

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Market Alert: PESG Releases New Report Highlighting Silexion Therapeutics as an Emerging Leader in the Multi-Billion Dollar Precision Oncology Industry

Global Markets News

PESG Research releases new market update: Silexion Therapeutics (NASDAQ: SLXN) * continues to strengthen its position in the precision oncology landscape with breakthrough preclinical data validating systemic administration of SIL-204, potentially opening new frontiers in treating KRAS-driven cancers. This development comes amid increasing industry appetite for innovative oncology assets, exemplified by recent multi-billion dollar acquisitions. Silexion's latest preclinical findings mark a significant advancement in RNAi therapeutics, with data showing 50% tumor growth reduction and complete necrosis in half of treated tumors after 30 days, sustained therapeutic levels for over 56 days from a single administration, and broad coverage of key KRAS mutations (G12D, G12V, G12R, Q61H, and G13D). These results build upon previous successes, including promising synergy with first-line chemotherapies and the strategic collaboration with Evonik for advanced PLGA microparticle formulation. The precision oncology landscape has witnessed unprecedented consolidation, with Pfizer's $43 billion acquisition of Seagen and AbbVie's $10.1 billion purchase of Immunogen exemplifying the industry's willingness to invest heavily in innovative cancer therapeutics. These transactions reflect a broader industry shift toward precision medicine, particularly in oncology, where targeted therapies command significant premiums. Silexion's emergence as a potentially compelling player stems from its differentiated RNAi approach to targeting one of oncology's most challenging problems, offering broader applicability across multiple KRAS mutations compared to competitors' small molecule inhibitors. The first-generation LODER™ platform has already demonstrated promising Phase 2 results, while the next-generation SIL-204 advances toward clinical trials with successful validation of systemic administration. Notable industry analysts seem to have taken notice, with Maxim Group initiating coverage with a "strong buy" recommendation in November 2024 and an updated price target of $9. As Silexion advances toward clinical trials with SIL-204 and explores expanded development strategies, several key catalysts may lie ahead and could be worth watching closely, including metastasis impact studies, advancement towards next phases of trials, data from additional indications, potential strategic partnerships, and more positioning the company uniquely in the precision oncology landscape at a time when the industry actively seeks innovative solutions for challenging cancers. Click here to Subscribe for more updates like this Read out Previous update regarding Silexion Therapeutics Read out Previous update regarding Silexion Therapeutics >> We Encourage you to read the source news from Silexion: Silexion Therapeutics Reports Strong Tumor Growth Reduction from Systemic Administration of SIL-204 in Preclinical Pancreatic Cancer Models (*)Important Disclaimers & Disclosures: This report is for informational purposes only and should not be considered financial or investment advice. The author is not a registered financial or investment advisor nor does he hold any type of license or engage in any activity that would require one. The content may include forward-looking statements and opinions that may not materialize. Investors should conduct their own due diligence and consult with a qualified investment professional before making any investment decisions. This report was produced by ‘PESG Research’, a content brand which is part of the Wall Street Wire network, a digital coverage and news distribution subscription service and platform operated for commercial, promotional and investor relations purposes. This report contains advertising/promotional content relating to Silexion Therapeutics. Please review our detailed disclosure and disclaimer linked below which details the subscription fees the operators of PESG and the network of brands it is a part of received from Silexion Therapeutics and other customers for coverage, distribution and news promotion services, in accordance with Section 17(b) of the Securities Act. Please review the full disclaimers and disclosures this report is subject to: https://redditwire.com/terms. Contact Details Wall Street Wire Reports Desk* ronald@futuremarketsresearch.com

January 29, 2025 09:24 AM Eastern Standard Time

Shareholder Group, Detransitioner to Call Out Gender Ideology Harm at Visa, Inc. Annual Meeting on Tuesday

NLPC

National Legal and Policy Center, an investor in Visa, Inc., will present a shareholder proposal at the payment processor’s annual meeting on Tuesday, Jan. 28. The measure asks the company to investigate risks related to its discriminatory pay and benefits policies – specifically addressing where employees affected by gender-switching advocacy have been psychologically or medically harmed, without providing remedial care – and reporting to shareholders why such compensation gaps exist in the company’s policies. Speaking at Visa’s meeting in support of the proposal will be Claire Abernathy, a 20-year-old detransitioner whose therapy, medical and health insurance providers steered her into drastic body altering procedures when she questioned her gender starting at age 12. Ms. Abernathy will address the company’s board of directors and executive leadership, explaining her difficulties in finding medical care and insurance coverage to attempt to repair the damage done to her body. An excerpt from Abernathy’s planned remarks: By age 12 therapists affirmed my feelings about my body and false identity, and made my parents feel like abusive bigots for not immediately affirming me. The therapy was covered by my parents’ health insurance. Alleged medical professionals put me on a menstrual suppression drug, and at 14 I was put on testosterone and underwent a double mastectomy. It took only 8 months between getting referred for therapy and getting my breasts removed. That is an ideological agenda in search of victims, in the name of medicine, and it’s wrong. “By failing to include detransition care, companies like Visa perpetuate the neglect of a vulnerable population,” said Abernathy. “True equity in healthcare means acknowledging the full range of outcomes in gender transitioning treatments, and ensuring that all individuals have access to the care that they need.” In its shareholder proposal, NLPC itemizes numerous graphic, ghastly body-altering procedures that are drawn from Visa’s employee health insurance coverage through CIGNA, which also covers their minor dependents. Besides early-teen mastectomies like what Abernathy was pressured into, Visa also pays for procedures including penectomies, vaginectomies, orchiectomies, and salpingooophorectomies. “Rather than affirming and funding radical medical experiments on workers and their children – which sound more like something out of a horror movie than legitimate health care – Visa needs to just eliminate this coverage,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “With detransitioner lawsuits spreading across the country against medical providers and health facilities, corporations that sponsor this ‘care’ won’t be far behind in finding themselves in court.” As NLPC points out in its shareholder proposal, the Equal Employment Opportunity Commission considers failure to provide equivalent pay and benefits based on categories including “gender identity” and “sexual orientation” as discriminatory. Even the Securities and Exchange Commission agreed with NLPC that de-transitioning individuals fit under such classifications when considering unfairness in corporate compensation practices, in a decision rendered last year regarding NLPC’s shareholder proposal at Disney. NLPC sponsored similar proposals last year at Johnson & Johnson and PepsiCo. You can read NLPC’s shareholder proposal for Visa at its website. Last year Chesser also composed commentaries for the New York Post and Real Clear Markets that further explained the proposals and their necessity. Founded in 1991, NLPC promotes ethics in public life and government accountability through research, investigation, education, and legal action. ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

January 28, 2025 09:00 AM Eastern Standard Time

New Book “Free Birds Revolution” Redefines Work, Life in the Modern Economy

MBO Partners

Free Birds Revolution is available for purchase online and at leading bookstores nationwide. To celebrate the launch, Everson will host a series of live and virtual events, including workshops, Q&A sessions, and book signings. Miles Everson, CEO of MBO Partners, unveils a groundbreaking guide to redefining work and life in the modern economy and the future of work in his new book, Free Birds Revolution: The Future of Work & the Independent Mind. Independent workforce expert and futurist Miles Everson today launched his new book “ Free Birds Revolution: The Future of Work & the Independent Mind.” Everson, chief executive officer of global talent solutions company MBO Partners, offers a compelling blueprint for embracing independence as the future of work. As post-pandemic return-to-work mandates are increasing, Everson offers a timely exploration of how individuals and enterprises can all thrive in a rapidly evolving workforce landscape. “The world of work is undergoing a seismic shift,” Everson said. “This book is a manifesto for those seeking freedom, authenticity, and intentionality in their careers, and it will guide business leaders on how to embrace this shift and create a future that works for everyone. The rise of independent professionals - what I call ‘Free Birds’ - is not a trend,” Everson added. “It’s a revolution.” Hailed as a roadmap for navigating the modern economy, Free Birds Revolution combines Everson's expertise with a wealth of data, actionable strategies, and inspiring narratives. The book delves into six transformative forces reshaping the future of work and equips readers with the mindset and tools needed to thrive as independent professionals, including: The rate of change is accelerating Progress is deflationary The fractionalization of everything From knowledge stocks to knowledge flows The war for talent The state of independence in America Everson’s insights are grounded in decades of corporate leadership at PwC and as the CEO of MBO Partners. Under his guidance, MBO has partnered with nearly 4,000 companies - including more than 30 Fortune 100 firms - helping them harness the power of independent professionals to drive innovation and agility. Advance Praise for Free Birds Revolution Daniel H. Pink, bestselling author of Drive and The Power of Regret, calls it "a smart and useful guide to the independent workforce revolution." Elaine Pofeldt, author of The Million-Dollar, One-Person Business, describes it as "an essential first stop for anyone venturing into the world of independent work." Governor Mike Huckabee notes, "This book encapsulates the essence of breaking free from conventional constraints to forge one’s path to success." Empowering Individuals and Enterprises Alike For professionals seeking freedom and fulfillment, Free Birds Revolution provides actionable advice on cultivating an “independent mind.” From building resilience and authenticity to fostering lifelong learning and connection, Everson outlines what it takes to succeed as a “free bird” in today’s economy. For enterprises, the book offers a roadmap to becoming a “client of choice” for top independent talent. By embracing flexibility and leveraging external expertise, businesses can overcome labor shortages and unlock unprecedented innovation. Key Themes in the Book: The Independent Mindset: How courage, authenticity, and lifelong learning empower professionals to thrive as independents. The New Social Contract: Why loyalty between employers and employees has shifted—and how businesses can adapt. The Power of Independence: Practical strategies for enterprises to leverage external talent while fostering innovation. A Win-Win Future: How individuals and organizations alike benefit from embracing flexibility and independence. Why Free Birds Revolution Matters The book is a call to action for the 72 million independent workers in the U.S. and for enterprises navigating a new era of talent engagement. Through insightful analysis and vibrant storytelling, Everson highlights how independent work fosters agility, innovation, and freedom for individuals and businesses alike. Join the Free Birds Revolution Today Free Birds Revolution: The Future of Work & the Independent Mind is now available for purchase. Discover how you can embrace independence — whether as an individual professional or an enterprise leader — and thrive in this bold new era of work. For more information about the book or to join the movement, visit Free Birds Revolution. About the Author: Miles Everson is a recognized leader in workforce innovation and the CEO of MBO Partners, a company dedicated to enabling the independent workforce. A dynamic speaker and advocate for the evolving nature of work, Everson blends his professional insights with a passion for helping individuals and organizations thrive. About MBO Partners® MBO Partners is a deep job platform that connects and enables independent professionals and microbusiness owners to do business safely and effectively with enterprise organizations. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit mbopartners.com Contact Details MBO Partners Michelle (Mick) Lee, Chief Administrative Officer (CAO) MLee@MBOPartners.com Words For Hire Karen Swim, APR karen@wordsforhirellc.com Company Website https://mbopartners.com

January 28, 2025 09:00 AM Eastern Standard Time

Sherif: The Bonk (BONK) Price May See A Good Jump While Litecoin (LTC) And A New DeFi Project Are Gaining Traction

Elluminex

The buzz in the crypto market is out of this world as traders seek significant gains. Well-known crypto predictors Sherif has made bold predictions for the meme coin Bonk (BONK), stating that it could surge by 10x. At the same time, there seems to be a slow but steady increase in interest in Litecoin (LTC) and a new DeFi project, Elluminex (ELX), which is beginning to catch the attention of smart crypto players. While speculators like World of Charts have made bullish predictions for LTC, ELX is attracting attention thanks to its long-term vision. This project aims to bring DeFi to the TON Blockchain, which now boasts around 950M active users and over 1B recorded transactions. Therefore, many traders suggest ELX could be the next high-growth DeFi crypto in 2025. Sherif: The Price of Bonk (BONK) Could Surge Fairly Bonk (BONK) has been one of the best meme coins recently. CoinMarketCap shows that its value has jumped over 15% on the one-week chart. The Bonk price grew from around $0.000028 to over $0.000032 during that period. Crypto analyst Sherif also excited traders with his Bonk price prediction. According to his X post, this meme coin is now in its "buy the news" phase as rumors about a BONK ETF came up. He predicts that Bonk (BONK) could see a huge return if this ETF gets approved. However, many investors are putting the Bonk coin on the sidelines in favor of tokens like ELX. BONK has already surged nearly 200% on the YTD chart. Therefore, its highest upswings may have passed. The Litecoin (LTC) Price Looks Ready To Reach $150, Analyst States Litecoin (LTC) is also turning some heads with its price movement. As one of the top crypto coins, its value grew from around $100 to over $110 in the past week alone. In other words, over a 10% increase in just a few short days for the Litecoin price per CoinMarketCap. The community is interested in Litecoin (LTC) thanks to bullish statements from analysts like World of Charts. According to his X post, this altcoin looks ready to soar to $150 soon. Although this Litecoin price prediction has excited many traders, some are still cautious. This is because the Litecoin market cap now sits at $8B, which means it needs a lot of new money for its price to surge. But, crypto coins like ELX will not face this problem. Elluminex (ELX) Seen As An Upcoming DeFi Game-Changer On The TON Blockchain While Bonk (BONK) and Litecoin (LTC) continue to ride bullish waves, Elluminex (ELX) is making headlines in its own right. This new DeFi hub will be built on the TON Blockchain, lacking in the DeFi department. It will introduce an all-in-one DeFi platform with features that make it stand out from its peers and help bring DeFi to this network. For example, Elluminex will launch a DEX focusing on high liquidity and low fees for a top-of-the-line trading experience. Moreover, it will have a token reward system that rewards those who stake or farm the ELX native token. Thanks to its robust token burn system, this DeFi coin will have a deflationary model, increasing its scarcity/price over time. This has made interest in ELX skyrocket with over 4M tokens being sold in phase one of its presale alone. To incentivize purchases, the Elluminex team announced that all ELX holders can vote on important decisions thanks to governance voting rights and access to premium features like AI-driven insights. It costs just $0.06 right now, but this DeFi coin price will rise to $0.08 after phase two begins. Those looking to capitalize on this 33% growth are now stacking up on ELX. Can Elluminex (ELX) Outpace Bonk (BONK) And Litecoin (LTC) In Terms Of Gains? Although Bonk (BONK) and Litecoin (LTC) are turning some heads right now, Elluminex (ELX) has the potential to surge faster. This new DeFi crypto will have a smaller market cap than its peers, which means it will need less money for its price to rise. A Tier-1 crypto exchange like Uniswap listing is expected to trigger a massive rally. Thus, many speculators predict a potential good run in a price jump for ELX this cycle. For more information about Elluminex (ELX) visit the links below: Website: https://elluminex.com/ Twitter/X: https://x.com/elluminex Telegram: https://t.me/Elluminex Elluminex is a next-generation DeFi platform built on the TON Blockchain and Ethereum, offering a seamless decentralized finance experience with innovative features. Users can engage in staking, farming, and enjoy AI-powered portfolio tools, all while participating in a cross-chain ecosystem. Elluminex is unique in that it is bringing DeFi to the TON Network/Blockchain which at the moment is very limited in this sense with very few options available to its users. Despite this the TON Network is still the fastest growing blockchain in the world and many view it as a future powerhouse to rival Bitcoin, Ethereum and Solana. By bringing DeFi to the TON Network, Elluminex would immediately transform the chain and take its capabilities and vast reach to the next level. Much like Uniswap did with Ethereum, Pancakeswap did with Binance Chain and Jupiter did with Solana. Cryptocurrency may be unregulated in your jurisdiction. The value of cryptocurrencies fluctuates and it is important that you thoroughly understand the risks associated with acquiring cryptocurrencies, as outlined in the Disclaimer. You confirm that you are not a citizen or resident of the United States, United Kingdom, or any prohibited jurisdiction, or any other location where the purchase of Elluminex and $ELX token may be legally restricted. Please note that our list of restricted countries and terms of service may undergo updates, and it is your responsibility to stay informed about the latest version. By proceeding to continue to use Elluminex.com, you acknowledge and agree to our Terms of Use and Privacy Policy. Contact Details Elluminex Andy Green press@elluminex.com Company Website https://elluminex.com/

January 27, 2025 03:13 AM Eastern Standard Time

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CryptoELITES Makes A Jaw-Dropping Ethereum Price Prediction While Investors Stock Up On Ripple And Elluminex Before The Next Bull Run

Elluminex

People in the crypto space are talking because a prominent analyst, CryptoELITES, issued an unexpected price prediction for Ethereum (ETH). He predicts a potential surge to $10K soon. Meanwhile, investors choose to stockpile Ripple (XRP) and Elluminex (ELX) before the next bull run starts. While XRP is one of the top 10 altcoins rising on the price charts, ELX is a presale star that could redefine the DeFi space forever. It aims to bring DeFi to the TON Blockchain, which now boasts over 950M users and around 1B recorded transactions. Therefore, Elluminex is set to become one of the hottest new DeFi projects in 2025. Some experts even predict a potential 7x surge for ELX this cycle. CryptoELITES: The Price of Ethereum (ETH) May Skyrocket To $10,000 Ethereum (ETH) is a top 5 cryptocurrency that is seeing some volatility right now. On the one-week chart, its value has fallen from around $3,300 to nearly $3,250. In other words, there was nearly a 5% drop in the Ethereum price in just a few short days, as per CoinMarketCap. Nevertheless, market expert CryptoELITES remains optimistic for Ethereum (ETH). According to his X post, nothing is stopping this crypto coin from potentially reaching $10,000. This Ethereum price prediction has turned many heads in the crypto community. However, it is worth mentioning that the Ethereum market cap now sits at around $400B. ETH will need much new money to see a big price jump. On the other hand, crypto coins like ELX will not face this issue. Prominent Expert Forecasts The Ripple (XRP) Price May Rip Through $8 On the other hand, Ripple (XRP) has been rising on the price charts. This altcoin has experienced over a 45% price surge in the past 30 days, as per CoinMarketCap. The Ripple price grew from around $2.20 to over $3.20 during that time. The community is also turning towards Ripple (XRP) thanks to some bullish statements from Mikybull. In a recent X post, this market expert said its value might rip through $8 before a cycle top, thanks to bullish fundamentals. Although this Ripple price prediction has made waves, many investors are still putting it on the back burner for ELX. This is because XRP has already surged over 500% in the past 12 months. Thus, its highest upswings may have passed - leaving traders to look at other altcoins. Elluminex (ELX) To Bring DeFi To The TON Network While Ripple (XRP) and Ethereum (ETH) get the main focus, Elluminex (ELX) is stealthily coming as the one to watch in the DeFi market. Elluminex is a DeFi hub bringing DeFi to the TON Blockchain. The TON blockchain, supported by Telegram, affords Elluminex access to almost 1B potential users. This is good for Elluminex because the platform can go from being a concept to something widely used in a few days. However, Elluminex is more than just a DEX. It will also introduce an educational academy where traders will learn about DeFi. Thus, users will learn how to trade confidently and make good decisions. Additionally, its AI-powered portfolio tracker will bring effortless trading and real-time data to traders. As a result, both novice and experienced traders could gravitate to the Elluminex platform. The ELX token, the platform's backbone, follows a deflationary model that guarantees greater value with increased scarcity over the years. Those who participate in the presale benefit the most since they can get the DeFi crypto before it gets listed on a Tier-1 CEX like Uniswap. ELX is worth just $0.06 in phase one of its presale. But this DeFi coin price will rise to $0.08 after phase two begins—a 33% return. Ethereum (ETH) vs. Ripple (XRP) vs. Elluminex (ELX) – Which Crypto Coin Stands Out Right Now? Ethereum (ETH), Ripple (XRP) and Elluminex (ELX) are all crypto coins that could see big price gains soon. However, one may differentiate from the rest. This is Elluminex, as it will have a smaller market cap than its peers. Therefore, it will need less money for its price to surge. Plus, it may disrupt the DeFi market, which IBS Intelligence predicts could be worth $48B by 2031. Due to all these factors, many analysts foresee a potential 7x value jump for ELX coming this year. For more information about Elluminex (ELX) visit the links below: Website: https://elluminex.com/ Twitter/X: https://x.com/elluminex Telegram: https://t.me/Elluminex Elluminex is a next-generation DeFi platform built on the TON Blockchain and Ethereum, offering a seamless decentralized finance experience with innovative features. Users can engage in staking, farming, and enjoy AI-powered portfolio tools, all while participating in a cross-chain ecosystem. Elluminex is unique in that it is bringing DeFi to the TON Network/Blockchain which at the moment is very limited in this sense with very few options available to its users. Despite this the TON Network is still the fastest growing blockchain in the world and many view it as a future powerhouse to rival Bitcoin, Ethereum and Solana. By bringing DeFi to the TON Network, Elluminex would immediately transform the chain and take its capabilities and vast reach to the next level. Much like Uniswap did with Ethereum, Pancakeswap did with Binance Chain and Jupiter did with Solana. Cryptocurrency may be unregulated in your jurisdiction. The value of cryptocurrencies fluctuates and it is important that you thoroughly understand the risks associated with acquiring cryptocurrencies, as outlined in the Disclaimer. You confirm that you are not a citizen or resident of the United States, United Kingdom, or any prohibited jurisdiction, or any other location where the purchase of Elluminex and $ELX token may be legally restricted. Please note that our list of restricted countries and terms of service may undergo updates, and it is your responsibility to stay informed about the latest version. By proceeding to continue to use Elluminex.com, you acknowledge and agree to our Terms of Use and Privacy Policy. Contact Details Elluminex Andy Green press@elluminex.com Company Website https://elluminex.com/

January 26, 2025 10:55 AM Eastern Standard Time

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