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David Lane, Co-Founder & President of LevLane Advertising, Sells His Ownership Stake in Agency to Co-Founder, Bruce Lev

LevLane

LevLane, the full-service, award-winning advertising agency, has announced that Co-Founder, Bruce Lev, has purchased the shares of his partner, David Lane, to become the sole owner, CEO and Chief Creative Officer. Lane will continue to be on staff with the agency as a consultant and will continue to maintain his relationships with the clients he now helps serve, as well as look for new opportunities for the agency. “This certainly is an emotional moment for the both of us,” said Lev. “David’s leadership, hard work and friendship have been central to what has helped us endure for 38 years. And though titles and ownership may change, what will never change is our commitment to each other, our commitment to our clients, and our commitment to great work. It was our philosophy when we started, and it will remain that way moving forward.” LevLane was founded by Lev and Lane almost 40 years ago and has grown into the nationally recognized agency it is today. LevLane, which has more than 75 full-time employees, has experienced steady expansion through the decades. “38 years ago, Bruce and I were determined to build an agency that produced the best work for our clients, and attracted the strongest talent around,” said Lane. “Seeing where we are today – with clients who inspire us and a staff that consistently outperforms expectations – it makes me so proud, and I’m excited to continue to be part of that in my new role as Agency Consultant.” Lev sees the transfer in ownership as a great opportunity to continue to take the agency to the next level. “The agency leadership has been shifting for the last five years,” said Lev. “It’s a natural progression that will ensure that our current client base, talent and growth will stay energized. It has been and will continue to be, a very exciting time in the evolution of the agency.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

August 17, 2021 07:00 AM Eastern Daylight Time

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Comcast Business Helps Salem Florist’s Business Blossom with Enhanced Connectivity

Comcast Oregon / SW Washington

Comcast Business today announced that it is supplying Salem-based flower shop Green Thumb Flower Box Florist with a Business Internet connection and business phone services, enabling the florist to stay connected to enhance customers’ experiences and deliver bespoke services to its loyal customer base. Green Thumb has been in business for more than five decades. In that time, the shop has amassed a loyal following and was named Best Florist in Mid Valley by the Statesman Journal. While some florists offer the same bouquet arrangements, almost all of Green Thumb’s floral arrangements are customized based on individual customers’ needs by a small team of floral designers. The shop relies on its internet and phone lines for ordering. “Our floral designers are creating arrangements that hopefully make our customers feel special and eager to come back,” said Steve Outslay, owner of Green Thumb Flower Box Florist. “Our technology from Comcast Business is key to helping us keep customers coming back because it is reliable. Our internet is consistently fast, and our phone services are high-quality. Those solutions are our lifeline, so it makes all the difference that we can count on them.” With more grocery stores offering floral arrangements that consumers can pick up quickly, Green Thumb continues to distinguish itself from the competition with their custom arrangements, and what Outslay calls the “florist experience.” “We think that our reputation combined with technology will allow us to reach a larger group of people,” Outslay explained. “Knowing the quality and support of other floral companies, once a customer comes to us they will not want to go anywhere else.” Comcast Business’ Internet services are delivering fast, reliable connectivity with the bandwidth Green Thumb needs to handle all its devices. Meanwhile, its phone solutions allow Green Thumb to stay in touch with its customers while their staff is onsite or as they make deliveries. “It’s no surprise that Green Thumb Flower Box Florist has a dedicated group of customers that love their arrangements,” said Alan Goldsmith, vice president of Comcast Business Oregon/SW Washington. ”The passion that their teams have for what they do really shines through. We are proud to be powering possibilities for Green Thumb’s operations as they look to bolster their operations and local reputation.” About Comcast Business Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. Contact Details Amy Keiter +1 503-407-9109 amy_keiter@comcast.com Company Website https://business.comcast.com/

August 16, 2021 10:05 AM Pacific Daylight Time

Edison Interactive’s Nick Stanitz-Harper Wins Denver Business Journal Award

Edison Interactive

Edison Interactive (EI), a leading provider of enterprise software for connected device networks across the globe, is thrilled to celebrate Nick Stanitz-Harper as a winner of the Denver Business Journal 2021 C-Suite Award. The Denver Business Journal C-Suite Award honors leaders who have not only demonstrated essential leadership in their organizations but have also made invaluable contributions to the Denver region. As a vital leader at EI since 2016, Stanitz-Harper has been an integral part of driving innovative technology while simultaneously creating an unmatched company culture through his role as CRO & Co-founder. “I am ecstatic to be a recipient of this year’s Denver Business Journal C-Suite Award. It is such an honor to be recognized alongside so many other incredible leaders,” said Nick Stanitz-Harper. “I believe a key component of building a successful organization is to surround yourself with talented individuals who you can trust and empower to get the job done. This award is a testament to the team and partnerships we have built at Edison.” With a predominantly Fortune 500 client base, Stanitz-Harper worked tirelessly to understand the unique challenges faced by partners during the pandemic. As a result, EI built and launched new products that ultimately drove additional revenue streams and created more opportunities for its clients. Not only did these efforts further cement Edison’s partnerships, but they also contributed to roughly 4000% revenue growth over the past three years including 110% year-over-year revenue growth and a 30% increase in headcount in 2020. Stanitz-Harper continues to focus on driving revenue and bringing strategic partners to the table at EI. His ability to foster relationships and understand the unique circumstances of individual businesses has opened the door for countless opportunities. Currently, EI is focused on investing in premium content partnerships, monetization tools and enhancing its offerings through bring your own device (BYOD) solutions that will unlock new income opportunities for clients. Nick has also been recognized as a two-time recipient of the prestigious Titan 100 award in 2020 and 2021 and is a member of the Business Journal Leadership Trust. Edison Interactive is a leading provider of enterprise software for connected devices. Focused on digitally transforming the customer experience, EI is known for its vast network of premium displays, digital signage and infotainment solutions in a variety of industries including transportation, recreation and hospitality. The company’s end-to-end solution combines premium content, functional feature sets and monetization tools that enable brands to connect with their customers in more meaningful ways. Millions of consumers across the globe engage with the Edison platform on a monthly basis. The company was founded in 2016 and headquartered in Denver, Colorado. Visit www.edisoninteractive.com for more information. Contact Details Edison Interactive Ali Peters +1 330-608-7419 ali@edisoninteractive.com Company Website http://www.edisoninteractive.com

August 12, 2021 11:57 AM Mountain Daylight Time

Channel Factory Targets APAC Growth with Key Hire

Channel Factory

Channel Factory, the global brand suitability and YouTube measurement programme partner has appointed Alex Littlejohn as Managing Director to manage its existing operations and to spearhead it’s growth in the APAC region. Alex will be responsible for growing the Channel Factory’s existing operations in Singapore, and will be tasked with launching the business into the broader APAC Region with local offices across SEA and Australia slated for launch in Q4 2021. Alex has extensive experience in scaling AdTech Businesses having held the position of President International for Adconion Media Group for 8 years where he was responsible for growing the team from a standing start to over 250 employees across 8 European and 4 APAC Markets. Following Adconion’s acquisition by Singtel (SGX), Alex held the position of Senior Vice President APAC for Amobee where he managed the post merger integration of 3 Business Units and was responsible for the groups Regional Finance, Marketing, HR, Product, Sales and Operations Teams. He has been recognised in the 40 most influential people under 40 years in the media and marketing twice, on two continents and has been awarded multiple times in multiple markets for his contributions to the industry. “I am excited to be joining Channel Factory at such a pivotal time for the business. Our Mission is to build a better Video ecosystem that connects creators, brands, and consumers, and as one of only 7 accredited YouTube Measurement Partners globally am excited to further develop the existing Channel Factory operations in the region”, said Alex Littlejohn. “Alex clearly brings years of incredibly valuable experience to Channel Factory and we could not be more excited to welcome him to the team,” said Tony Chen, Founder & CEO of Channel Factory. “His impressive record and successful wins speak for themselves and we have full confidence in him to lead our business growth across the APAC region in each local market as we increase our global footprint and push the ad industry to be more conscious while we approach a new decade of recovery and regeneration.” About Channel Factory Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators. Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data.Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Spain, Ukraine, Australia, Hong Kong, and Singapore. Contact Details Kite Hill PR Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

August 11, 2021 09:22 AM Eastern Daylight Time

VBox ATSC 3.0 TestBed

VBox Communications

FOR IMMEDIATE RELEASE: Jonathan Rind VBox Communications Ltd +972-9-9502821 Marketing@vboxcomm.com VBOX ATSC 3.0 Testbed New Enhanced Version of TV Gateway for NextGenTV Developers & System Integrators HERZLIYA, ISRAEL August 11 th 2021 – VBox Communications, a pioneering specialist in broadcast TV streaming, recording and digital datacasting, announced the availability of its new ATSC 3.0 Testbed – an enhanced version of the company’s original ATSC 3.0 Android TV Gateway product released earlier this year. The VBox ATSC 3.0 Testbed is designed for TV stations, broadcast engineers, video system integrators, digital app developers, and others in the emerging NextGenTV technology development ecosystem looking to test “real-world” ATSC 3.0 features and functionality. As US deployments of the ATSC 3.0 broadcast standard approach 50% market penetration later this summer – and more than 70% by the end of 2021 – a priority shift towards commercial productization and monetization of potential NextGenTV capabilities is quickly coming into focus. VBox’s ATSC 3.0 Testbed provides an ideal, ready-made toolkit for monitoring service performance and ascertaining technical viability for product field trials and market launches. The VBox ATSC 3.0 Testbed offers the ability to analyze both linear and “beyond-TV” ATSC 3.0 signal provision through features such as: ATSC 3.0 Signal Reception: Ensuring signals arrive as expected, via ROUTE and DASH protocols; Advanced Emergency Alerts Reception: Enabling AEA-standard weather and storm information as well as localized emergency messaging; Electronic Service Guide Reception and Visualization: Monitoring of broadcaster/3 rd -party programming information for accuracy and timeliness; SDK Provision and Testing Documentation: Enabling oversight of 3 rd -party application development, deployment and compliance testing. AEA Advanced Emergency Alerts example: As an official member of the Advanced Television Systems Committee VBox Communications is committed to implementing ATSC 3.0 VBox’s ATSC 3.0 Testbed offers a unique approach to addressing the advanced features and benefits of the new ATSC 3.0 standard in addition to the video and audio features enhancements it provides. ESG Electronic Service Guide in ATSC 3.0 example: About VBox Communications: VBox Communications ( https://vboxcomm.com/ ) is an expert in Digital TV, offering products that deliver live TV broadcasts (e.g., DVB-T/T2, DVB-C, DVB-S2, ISDB-T/ATSC) to IP combined with OTT video streaming services, for home and business use. VBox’s innovative, end-to-end firmware, software, and hardware solutions empower telcos, STB/streamer OEMs, and integrators to harness the benefits of converged live broadcast and IP- based TV – while helping grow revenues, streamlining communications and reducing costs. The company is also an active contributor and participant in the evolving 5G Broadcast standard, with planned products in the pipeline. For more details about the ATSC 3.0 Testbed, please contact us at: marketing@vboxcomm.com. More information about the VBox ATSC 3.0 TV Gateway can be found at: https://vboxcomm.com/landing/landing-atsc3/ About VBox: VBox Communications is an expert in digital TV and new media, combining Live TV broadcast to IP and OTT. Our solutions empower Telco's, STB/streamer OEMs and integrators to harness the benefits of converged live broadcast TV and OTT services. VBox enables outstanding viewing experience (watch, stream and record at home and on the go) encompassing Live TV broadcast with OTT, supporting a variety of worldwide TV Sources. Contact Details VBox Communications Jonathan Rind +972 9-950-2821 jonathanr@vboxcomm.com Company Website https://vboxcomm.com/

August 11, 2021 09:12 AM Eastern Daylight Time

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Enter Africa: Versus Africa seals fundraise as it paves the way for companies to access markets with ease

Versus Africa

Africa presents a $2.1 trillion consumer spending market for businesses seeking to explore new opportunities for their products and services. Enabling businesses to enter the continent is Versus Africa, a consumer insights platform, that has today announced a $850k pre-seed capital fundraise as it scales operations to support companies in Africa and around the world as they launch their products and services across Africa. A Techstars 2019 cohort start-up, Versus Africa helps brands get closer to their consumers by obtaining key insights and helping them make better business decisions. Versus combines online and offline consumer data to give brands actionable and competitive insights for the African market. Versus counts brands such as Pizza Hut, Vodacom among others and has partnered with several global agencies including R/GA to support their campaigns. The Versus Africa platform improves the go-to market strategy and approach of businesses selling in the continent. Through their unique African language sentiment analysis, the technology captures consumer insights using online (social listening and online brand tracking) and offline data trends (conducting in-person surveys through several thousand local scouts) to help brands inform, engage and adapt their product and service strategies. They ‘listen’ (for sentiment, trends and feedback) and then ‘ask’ (for opinions, about behaviours and motivations) to offer a complete insights package for businesses. Kemdi Ebi, CEO and Co-Founder of Versus commented: “We’ve purposely built our tool to help businesses “'listen” and ''ask” the African consumer to get true engagement and actionable insights. We’re helping them make sense of the thoughts and opinions of African consumers from varying backgrounds. For those who speak in different African languages and slang, we're able to accurately identify sentiment, trends and opportunities when we “listen” online. With real-time market research and unique patented tools that translate the complexity of local languages and cultures, Versus offers actionable insights to businesses that want to make their African market entry or continuing existence a success.” The complex nature of the continent with multiple languages, varying socio-political communities and cultural nuances means it has long been difficult for companies to be successful across multiple countries. Versus Africa offers a fresh lens into the market opportunity with their unique and dynamic research approach. “We have blended technology with boots on the ground to offer the purest insights to companies using Versus Africa. For the first time, businesses near and far are able to make better decisions on their product strategy in the continent. We are particularly excited because as we scale further, we are in pole position to be the go-to homegrown solution for easy, flexible and accurate research for the plethora of new local businesses cropping up across the continent” added Kemdi Ebi. Commenting on investing in Versus Africa, the MD of Techstars London Eamonn Carey said: "For the longest time, it’s been apparent that there is huge potential in markets throughout Africa - but one of the big challenges has always been getting real, detailed, granular data about users, habits, opinions and more. The Versus Africa platform helps local, regional and global brands get real, meaningful answers to their questions - helping them launch, grow and scale more effectively across the continent. I was incredibly impressed by the team, the tech and the vision they had to use a combo of tech and people to gather an incredible dataset for their customers." Various global research businesses have reported on Africa’s macro trends and geo-political events. Before Versus, there have been few that have achieved true regional and local market insights for businesses to make informed decisions. “How many Africans own and operate research in Africa? Not many. Africa deserves a local intelligence research edge born from within. There have been international research agencies and insights tools that have tried to explore Africa but only from a distant and macro lens, now, for the first time businesses will get true local insights to help them enter key markets across the continent. I hope our launch and growth propels more like-minded tech-focussed Africans to help grow this research industry” concluded Kemdi Ebi. About Versus Africa Versus Africa helps brands get closer to their consumers by obtaining insights and helping them make better business decisions. Versus combines online and offline consumer data to give brands actionable and competitive insights for the African market. Versus has served brands such as Pizza Hut, Vodacom among others and have partnered with several global agencies including R/GA.Versus Africa, a 2019 Techstars cohort startup, was recognised by Cannes Lion Festival for Innovation and it was the first African company to showcase at Slush Tokyo 2019. Contact Details Versus Africa Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

August 11, 2021 08:00 AM Eastern Daylight Time

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Seasoned HR Expert Joins Phase 4 Services to Offer Advice on Developing Strong Teams and Maintaining Workplace Culture

Phase 4 Services

Phase 4 Services, a laboratory management and consulting firm focused on supporting and growing hemp and cannabis testing labs, has hired experienced HR maven Kara Mittan to lead their human resources and administrative operations team. As VP of Human Resources, Mittan will assist Phase 4’s laboratory clients with effectively scaling their teams and implementing systems designed to maintain employee satisfaction and increase productivity. “We’ve seen first hand what challenges can arise when you go from a small, tight knit team to a large organization with multiple departments,” said Michael Kahn, Founder and CEO of MCR Labs, a cannabis testing lab operating in several Northeast cannabis markets. “Without Kara guiding the process and putting the tools in place to help us grow effectively, we likely would not have had the same success we've achieved in keeping pace with how fast this industry is expanding.” Having served as an HR director at several organizations since 2008, Mittan has significant experience across a diverse array of industries including international companies coordinating operations on multiple continents. Phase 4 Services is gaining critical HR knowledge and insight with Mittan’s addition to the consulting team. This will enable the firm to better guide clients in regards to building strong teams, fostering intra-organizational communication, and developing a healthy workplace culture. About Phase 4 Services: Phase 4 Services is a scientific consulting and laboratory management firm dedicated to growing, supporting, and enhancing hemp and cannabis testing laboratories. Founded by experts in analytical testing, pharmaceutical chemistry, business administration, and development strategy, our team is equipped with the knowledge and experience necessary to ensure partner laboratories are successful in their pursuit of advancing public health and safety for cannabis patients and consumers. For more information visit http://phase4services.com. Contact Details Phase 4 Services Joe Crinkley +1 857-230-0839 PR@phase4services.com Company Website https://phase4services.com/

August 10, 2021 10:39 AM Eastern Daylight Time

Jenne, Inc. Partners with SIPPIO

SIPPIO

SIPPIO, the only company to offer a 100 percent, Azure-native based cloud platform for Microsoft Teams, today announced that Jenne, Inc., the nation’s premier value-added distributor and master agent of technology products and cloud solutions, will offer SIPPIO to agents across the United States (U.S.). “From coast-to-coast, resellers and agents are inundated with requests for dedicated voice services from customers using Microsoft Teams for collaboration,” said Patrick Howard, vice president of vendor management and marketing for Jenne. Designed and architected for Microsoft Azure, SIPPIO is a global platform that empowers distributors, resellers, channel partners, integrators and managed service providers to capitalize on demand for voice-enabled collaboration platforms like Microsoft Teams. SIPPIO eliminates the friction of migrating voice environments from rigid legacy technology to flexible cloud services. The evolution of hybrid work environments has accelerated demand for cloud communications and OPEX pricing. Platform consolidation is also a priority. Industry research shows that majority of enterprises are using at least three different communications service suppliers, with 69% claiming that the need for additional services outside of the core offerings was the reason why they had retained multiple suppliers. “As organizations across the globe migrate from legacy telco systems to Microsoft Teams, SIPPIO empowers partners with the solutions to help their customers maximize the value of collaboration tools by adding voice, without disrupting workflows,” said Dawn-Marie Elder, COO of SIPPIO. Voice-enabling Microsoft Teams with SIPPIO removes cost, complexity and time-to-market building direct routing as one-offs. SIPPIO makes it quick and easy for resellers to eliminate the need for capital expenditures and to build healthy revenue streams. In addition, consolidating enterprise communications onto Teams reduces the complexity of managing multiple systems, the drain on compute resources and the risk of non-compliance with regulations such as OSHA and HIPAA. “Our master agent program is growing and SIPPIO extends our ability to attract new agents as well as provide current partners with the agile cloud services their customers need to adapt to new hybrid work environments. Agents are excited because SIPPIO addresses what their customers are asking for. Partnering with SIPPIO reinforces our position as the premier Value-Added Distributor in the telecommunications industry,” added Howard. With a well-earned reputation for helping partners adapt, grow and succeed, Jenne is trusted by thousands of value-added resellers (VARs) across the country. The company’s high-touch, fast-response service and support, flexible pricing and on-time accurate delivery, coupled with its customer-centric approach to development, have fueled exponential growth. “Equally important to note is the alignment in our company cultures. SIPPIO stood out for its undeniably unique platform and innovation, but also for its commitment to customer experience. “Simply put, SIPPIO enables us to continue evolving, providing new services to help our partners thrive,” said Howard. About Jenne, Inc. Jenne, Inc. is a leading U.S. based value-added distributor and master agent of technology products and solutions focusing on unified communications and collaboration, networking and infrastructure, video conferencing, physical security, the Internet of Things (IoT) and the cloud, including equipment and software for the Enterprise and SMB markets. Founded in 1986, Jenne is committed to providing value added resellers, integrators and service providers with a broad product selection, competitive pricing, on-time accurate delivery, outstanding technical support plus ongoing sales and technical training through Jenne University. The company is headquartered in Avon, Ohio. About SIPPIO Headquartered in Annapolis, MD, SIPPIO is the largest platform provider to enable voice in Microsoft Teams. As a Co-Sell Preferred partner, SIPPIO provides partners and carriers with a fully automated, Azure native, end-to-end solution. Available globally with toll free and emergency services, SIPPIO does not require any code, build or maintenance. SIPPIO activates full calling capabilities in minutes and scales with business needs to enhance communications and collaboration to unify the modern workplace experience. Visit www.sippio.io for additional information. Contact Details Mostafa Razzak +1 917-912-0623 m.razzak@jmrconnect.net Company Website http://www.sippio.io

August 10, 2021 08:45 AM Eastern Daylight Time

Malvertising Takes Aim at a New Target:IoT Devices Connected to Smart Home Networks

GeoEdge

Global cybersecurity company GeoEdge revealed it has uncovered a global-scale malvertising attack which is the first ad-based cybercrime aimed specifically at home-network based IoT devices. Working in cooperation with the company’s AdTech partners InMobi and Verve Group, GeoEdge’s security researchers identified both the attack vector as well its origins from bad actors in Slovenia and Ukraine. GeoEdge’s security research team has been investigating the malvertising attack on smart home IoT devices since mid-June 2021. The widely distributed attack vector is the first to use online advertising to silently install apps on home-WiFi-connected IoT devices, and only requires that hackers possess a basic understanding of device API documentation, some JavaScript knowledge and rudimentary online advertising skills. Market research firm IoT Analytics forecasts more than 30 billion IoT device connections worldwide by 2025, making home and industrial IoT an extremely attractive and vulnerable frontier for malvertisers. “GeoEdge’s patented behavioral code analysis technology and advanced malware detection capabilities detected these online ads covertly injecting malware into smart-home IoT devices,” said GeoEdge CEO Amnon Siev. “With the collaboration between InMobi and Verve, we exposed the origin, infrastructure and global scale of these attacks. This joint mission is built on trust and a deep understanding of the threat landscape which has enabled us to create a new standard for user protection.” “Malvertising,” or malicious advertising, spreads malware through the injection of malicious code into online display ads via online advertising networks, exposing user networks and connected devices to the potential risk of infection. Advertising networks are generally unaware they are serving malicious content and in the cases discovered by GeoEdge, users targeted with the attack aren't even required to click on the infected ad or navigate to a malicious page to initiate the attack on home network devices. “Digital advertising continues to capture a larger share of marketing budgets for companies large and small and as with that growth comes potential risks. It is critical that we have the checks and balances to identify and contain potential malicious threats before they can infect users’ devices,” added said Kunal Nagpal, SVP and GM, Publisher Platform and Exchange at InMobi. “Our collaboration with GeoEdge enhances user protection across the advertising ecosystem through advanced real-time detection, ensures the delivery of safe ads to our global partners and helps us maintain quality and user trust.” The impacts of the broad IoT attack revealed in GeoEdge’s research include the ability to manipulate IoT devices, download apps without users’ consent, and risks theft of personal information and monetary instruments as well as tampering with home systems such as smart locks and surveillance cameras. To block such attacks, GeoEdge notes that antivirus apps and even firewalls are not sufficient, making it necessary to continuously block infected ads in real-time to prevent them from being rendered and presented to users. “As we work to maintain a clean and transparent ecosystem, the ad security landscape constantly evolves, introducing new cybersecurity risks which require innovative solutions,” said Pieter de Zwart, VP of Engineering at GeoEdge partner Verve Group. “We are committed to ensuring a safe advertising experience and partnering with key industry players enables us fulfill that mission.” About GeoEdge GeoEdge is the premier provider of ad verification and transparency solutions for the online and mobile advertising ecosystem. The companyâs mission is to protect the integrity of the digital advertising ecosystem and to preserve a quality experience for users. It ensures high ad quality and verifies that sites and apps offer a clean, safe, and engaging user experience. GeoEdge guards against non-compliance, malware, inappropriate content, data leakage, operational, and performance issues.â Leading publishers, ad platforms, exchanges, and networks rely on GeoEdgeâs automated ad verification solutions to âmonitor and protect their ad inventory â without sacrificing revenue. The company was founded in 2010 by a team with more than two decades of hands-on technical and online media experience. To learn more, visit http://www.geoedge.com About InMobi InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Companyâs 2018 Worldâs Most Innovative Companies. For more information, visit inmobi.com. About Verve Group Verve Groupâs omnichannel ad platform connects advertisers, agencies, brands, and publishers to people in real time. With a privacy-first approach, Verve Group offers advertising innovation at scale with full-stack programmatic solutions in brand-safe environments. The global group is a trusted partner of 5,000+ advertisers and brands with direct connections to 4,000+ publishers and apps globally. Verve Group is part of Media and Games Invest (MGI) and has an international presence with over 200 employees in 20+ offices worldwide, spanning the Americas, EMEA, and APAC. Learn more at www.verve.com. Contact Details Rainier Communications (for GeoEdge) Steve Schuster +1 508-868-5892 steve@rainierco.com GeoEdge Michal Nissenson +972 54-395-7779 michal.nissenson@geoedge.com WIT Strategy for Verve Group Mark Naples mnaples@witstrategy.com InMobi Nick Lashinsky PR@inmobi.com

August 09, 2021 08:00 AM Eastern Daylight Time

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