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SUNNY VODKA LAUNCHES NATIONALLY WITH AN ASPIRATIONAL WEST HOLLYWOOD SPIRIT

EMC|BOWERY

Brand Directors and Partners, Stas Karanikolaou and Zack Bia, Partner with Global Brand Equities To Launch A New Handcrafted Gluten-Free Corn Based Premium Vodka For The Modern Consumer (LOS ANGELES, CA - March 8, 2022) Global Brand Equities unveils Sunny Vodka, the newest addition to their successful liquid portfolio, with next generation entrepreneurs, Stas Karanikolaou and Zack Bia. The best friend duo who are undeniably recognized for disrupting and running the event scene in Los Angeles and cultural events beyond, are now venturing into the alcohol and spirits arena as Partners and Brand Directors with Sunny Vodka. Sunny Vodka is an aspirational brand conceptualized in West Hollywood, capturing the essence of its hometown. The creation of Sunny is a love story built by best friends who simply know what people want to drink and bask in all of life’s moments. The brand brings life to a casual day by the pool, a home cooked meal or a black-tie affair with one sip the world is always Sunny. Sunny Vodka is vegan, gluten-free and made from 100% U.S. grown corn and handcrafted in small batches. Prior to bottling, Sunny is distilled 6 times and is finished through an extra filtration process using California Limestone. The result is a more sophisticated approachable vodka that is cleaner, brighter and smoother with a pleasant aroma, mixable profile & a better mouthfeel. The premium spirit reaches the modern consumer with an eloquently smooth and welcoming flavor profile offering the true taste of vodka. Sunny will be retailed at the competitive price of $24.99 per 750ml bottle (80 Proof, 40% ABV). Sunny Vodka will be exclusively available in key retail chains and distributed by Shaw-Ross International Importers in partnership with Southern Glazer’s Wine & Spirits across the country starting with top major markets in California, Las Vegas, Florida and New York on February 1, 2022 and available for purchase at spirit merchants BevMo!, GoPuff Delivery and Wally’s. Stas Karanikolaou, Co-Brand Director of Sunny Vodka comments, “We distinctively sought out to make sure this vodka would be made with quality ingredients, better taste and artistic branding. Most importantly, we wanted to make sure that it was at a reasonable price point to help recreate some of the amazing memories my friends and I have had while drinking Sunny.” Zack Bia, Co-Brand Director of Sunny Vodka says, “ I love working with our "family" on Sunny Vodka. This is not like an endorsement where people just add their name; this is an authentic lifestyle we live and breathe. We are very proud of how far we have come with creating Sunny Vodka to be smooth, clean & a refreshing quality for everyone to aspire and enjoy responsibly.” “Sunny Vodka is not your average spirit, it's an entire lifestyle and community which revolves around an incredible liquid. Sunny is here to breathe new life into the industry's largest liquor category with this launch. The Sunny liquid is extraordinarily smooth, and it has taken our team years to refine it to this superior standard using custom methods in production and distillation. We are delighted to have our distribution led by Shaw-Ross International Importers and Southern Glazer’s Wine & Spirits in the US, giving Sunny the best visibility in On and Off-premise retailers as well as e-commerce platforms. Our co-founders are experts in building community and we are proud to partner with them on this incredible brand. ” said James Morrissey President of Global Brand Equities. To kick off the launch, Global Brand Equities have purchased select campaign billboards throughout West Hollywood with locations on Sunset Blvd. and Melrose Ave, alongside a hand-painted mural capturing the sunny landscape of Los Angeles, starting with first sign “It’s Always Sunny on Sunset” at the “bird streets” barricade off Sunset Blvd. The billboards and mural amplify the essence of the prolific trendsetting culture and aspirational lifestyle in the city. For the influential brand, the mission is to create a community that starts with the people and their networks of tastemakers and influencer relationships. Sunny Spritz 2oz Sunny Vodka 1oz Fresh Lime Juice 1oz Agave Nectar 1 oz Crafted Soda Water Garnished with cucumber peel and fresh mint sprigs Sunny Pop 2oz Sunny Vodka 2oz Craft Soda Water Garnished with lemon Sunny Martini 3oz Sunny Vodka 1/8oz Dry Vermouth Garnish with 3 Olives Sunny Screwdriver 2oz Sunny Vodka 2 dashes orange bitters 1-2 hand squeezed blood oranges Sunny Aperol Spritz 1oz Sunny Vodka 2oz Aperol 2oz Craft Soda Water Orange Wheel Garnished with fresh rosemary sprig For more information and find out where Sunny Vodka is sold, please visit: www.sunny-vodka.com to find the nearest retailer. For press/ media inquiries, please contact: Ben Russo, ben@emcbowery.com Dianne Quirante, dianne@emcbowery.com ABOUT SUNNY VODKA Sunny is a love story between best friends who simply know what people want to drink. There are only a few things in life that bring people together and make lasting memories - a great drink is the top of the list. Whether you are with family, friends, a loved one or on your own, nothing beats a smooth glass of Sunny. A casual dinner, a funny toast or a black-tie affair, you cannot deny the easy, clean taste from the world’s best vodka: Sunny. ABOUT GLOBAL BRAND EQUITIES Global Brand Equities (GBE) is the leading producer, owner, and operator of disruptive consumer brands in the spirits industry. Founded by international entrepreneur James Morrissey, the GBE portfolio consists of investments in brands that live in high-growth categories. Responsible for some of the industry’s most successful product launches globally, the company continues to innovate and evolve beyond the average industry standard, resulting in the creation of some of the best-known brand names of our generation. Creating long-term growth of brand equity is a priority for all of the GBE businesses, and its foundations are deep rooted in the liquor, manufacturing, and entertainment sectors, ensuring longevity and the ability to scale at a global level. Always focused on delivering products at the highest level of quality, the portfolio continues to receive exceptional accolades from leading experts. The company’s global perspective is seen with its Maison No 9 French rosé wine brand. In partnership with Grammy-nominated, multi-platinum recording artist Post Malone, the brand has disrupted the wine industry globally, breaking records for its sales at launch, and scaling across multiple continents in its first 18 months. The liquid currently retains a 91-point score on wine.com. Contact Details EMCBOWERY Dianne Quirante dianne@emcbowery.com

March 08, 2022 09:00 AM Eastern Standard Time

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Velocity Global Impact Award to Celebrate Inspirational LPGA, LET Players

Velocity Global

The LPGA and LET announced today that Velocity Global, the Official Global Work Platform of both Tours, will sponsor the Velocity Global Impact Award. This honor will celebrate players who have helped to grow the sport of golf and to inspire the next generation of athletes to have a positive impact on the world. Throughout each season, the LPGA and LET will celebrate players and their efforts in giving back to the world and their local communities off the golf course. Toward the end of each season, the LPGA will produce a list of nominees, and the Velocity Global Impact Award Committee will name three players as finalists for the Velocity Global Impact Award. Each finalist will be featured in a docuseries-style content piece sharing their personal story and impact on the game. The winner will be determined through a combination of a fan vote and voting by the committee. The winner will be announced annually on International Women’s Day, March 8. “The Velocity Global Impact Award provides a new avenue to not only recognize the overwhelming contributions made by female golfers in advancing the game but also offers us the opportunity to celebrate the significant positive impacts they make in their communities at home and around the world,” said Sarah Fern, Chief People Officer at Velocity Global. “We are thrilled to partner with LPGA and LET to highlight the many amazing women in professional golf who truly personify greatness in sport.” The award criteria are based on the five values that drive the work of Velocity Global. Nominees will be judged by how well they demonstrate: Velocity – Swiftly assisting in the growth of the game at the youth or amateur level Integrity – Personifying honesty and transparency, serving as a role model to others Be Bold – Willing to forge new paths to create a better future Empowerment – Empowering others through words and actions to have an impact in their own communities Service – Contributing to their communities through their actions “The LPGA Tour and LET feature the world’s best female golfers from more than 60 countries. Through their unique platform and talent, players have the opportunity to impact and inspire people in various communities around the globe,” said LPGA Commissioner Mollie Marcoux Samaan. “We are grateful to Velocity Global for recognizing the impact our players have and for creating this award to highlight and celebrate their commitment to giving back. We are very fortunate to have so many players who value service and to have partners who share our vision to change the world through golf.” The Velocity Global Impact Award Committee comprises seven women of diverse backgrounds, all of whom are dedicated to advancing opportunities for women both professionally and athletically: Sarah Fern, Chief People Officer at Velocity Global Erin Hamrick, Partner at Sterling James and board member of the LPGA Foundation Nancy Lopez, 48-time LPGA Tour winner and member of the World Golf Hall of Fame Nzinga Shaw, President of TurnkeyZRG Lisa Stevens, Chief People Officer and Head of Global Human Capital Solutions at Aon Reiko Takekawa, journalist for Kyodo News Ali Whitaker, broadcaster for the LPGA Tour, LET and DP World Tour LPGA Tour and LET Members are eligible to receive the Velocity Global Impact Award. The winner will receive $100,000 as well as a $100,000 donation to her charity/cause of choice. The other two finalists will each receive $25,000. In January, Velocity Global became the Official Global Work Platform of the LPGA and Ladies European Tour (LET) in a multi-year agreement. Velocity Global will work with the LPGA Tour and LET to highlight the global impact of their players, representing more than 60 countries, through enhanced storytelling opportunities and player recognition. As an Official Partner of the LPGA’s Women’s Network, Velocity Global will utilize the LPGA platform to highlight these initiatives focused on women’s leadership, diversity, equity, and inclusion through additional programming. Velocity Global furthered its support of the women’s game with the announcement that LPGA Tour players Lexi Thompson and Albane Valenzuela joined six-time PGA TOUR champion Billy Horschel and four-time APGA Tour champion Kevin Hall as its global golf brand ambassadors. About Velocity Global Velocity Global accelerates the future of work for anyone, anywhere, anyhow. Its Global Work Platform ™ simplifies the employer and talent experience through its proprietary cloud-based talent management technology, backed by personalized expertise and unmatched global scale. With talent solutions in more than 185 countries and all 50 United States, the platform combines global Employer of Record and Contractor Management to onboard, manage, and pay talent worldwide. More than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. About the LPGA The LPGA is the world’s leading professional golf organization for women, with a goal to change the face of golf by making the sport more accessible and inclusive. Created in 1950 by 13 Founders, the Association celebrates a diverse and storied history. The LPGA Tour competes across the globe, reaching television audiences in more than 220 countries. The Epson Tour, the LPGA’s official qualifying tour, consistently produces a pipeline of talent ready for the world stage. The LPGA also holds a joint-venture collaboration with the Ladies European Tour (LET), increasing playing opportunities for female golfers in Europe. Across the three Tours, the LPGA represents players in more than 60 countries. Additionally, the LPGA Foundation has empowered and supported girls and women since 1991, most notably through LPGA*USGA Girls Golf, the only national program of its kind, which annually engages with nearly 100,000 girls. The LPGA Amateur Golf Association and LPGA Women’s Network provide virtual and in-person connections to female golfers around the world, while LPGA Professionals are educators, business leaders and gamechangers dedicated to growing the game of golf for everyone. Follow the LPGA on its U.S. television home, Golf Channel, online at www.LPGA.com and on its mobile apps. Join the social conversation on Facebook, Twitter, Instagram and YouTube. About the LET The LET inspires women and girls to pursue their passion and realise their potential through the game of golf. At our core, we aim to build and deliver an extensive competitive schedule of events to enable our strong, energetic, proud, and confident players to compete at the highest level, pursue their dreams and lead by example. Our diverse and multicultural membership of 316 professional golfers represents as many as 36 countries. We are a global tour with roots in Europe. We aim to entertain and excite, but also to enhance health and quality of life, as a responsible, committed and respectful partner. Inspiring – our players are inspiring role models to follow and encourage others to pursue their own dreams. Passionate – we are driven by a passion to perform to our full potential and get better every day. It’s not just about the money or the glory, but a true love for the game. Committed – we are fiercely committed to continuous improvement and recognise the grit that it takes to achieve long-term goals. 2022 marks the 44th season of golf tournaments since the professional tour was founded in 1978 and the third edition of the Race to Costa Del Sol. This year’s schedule includes 31 events in 21 different countries and a record-breaking prize fund of €24.5 million. The LET Access Series is the official development tour of the LET, formed to give players an opportunity to compete and progress onto the LET and achieve their dreams in professional golf. Ladieseuropeantour.com #RaiseOurGame Contact Details Velocity Global Chris McGrath +1 720-650-4348 news@velocityglobal.com LPGA Christina Lance christina.lance@lpga.com LET Bethan Jones bethan.jones@ladieseuropeantour.com Company Website https://velocityglobal.com/

March 08, 2022 07:00 AM Mountain Standard Time

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FIDUCIA INVESTORS ANNOUNCES INVESTMENT IN PROMETHEUS

North Sixth Group

Fiducia Investors LLC, the capital markets arm of North Sixth Group, today announced a strategic investment in Prometheus, the first social marketplace for the alternative investment community. Prometheus brings together the investment community through exclusive content and insights, enabling investors to engage in open dialogue with fund managers, allocators, wealth advisors, and other alternative investment experts. Accredited investors will be able to invest in alternative funds ranging from hedge funds and private equity to crypto funds and venture capital funds. Founded by alternative investment veteran and former Managing Partner and Portfolio Manager of Cyprus Funds, Mike Wang, Prometheus’ current investors include prominent capital markets and financial industry leaders including Kyle Bass (Hayman Capital); Gaingels; John Quinn (Quinn Emanuel); Gil Weisblum (family office of Barry Diller); Jared Rothman (family office of Dennis Washington); Thane Ritchie, Curtis Macnguyen (Inflection Capital & Ivory Capital); Kim Kolt (For Good Ventures); Alok Agrawal (Bloom Tree Capital); Chris Blum (Global Head of Equities at JP Morgan Wealth Management); and Khalid Malik (Meridiem Capital). “In addition to being an investor, we view Fiducia Investors and North Sixth Group as a strategic partner on our journey to grow the first social marketplace for the alternative investment community,” said Mike Wang, Founder and CEO of Prometheus. “We are impressed by the team’s entrepreneurial track record as well as their relationship network, skills, and expertise, and are excited to have them join our family of investors and strategic partners.” Fiducia Investors is the capital markets strategy, execution, and investment arm of North Sixth Group, a family office operating company with interests in a variety of investments across media, marketing, technology, and sports and entertainment. Fiducia Investors is headed by George A. King, whose capital markets experience includes 325+ capital closings of $20+ billion; advisory closings of $8+ billion; and executing two highly successful IPOs. “Alternative assets is a core asset class, yet access to insightful alternative investments has not been widely available,” said George King, Chief Investment Officer of Fiducia Investors, the capital markets arm of North Sixth Group. “Mike and the Prometheus team have an incredible vision to bring new levels of collaboration, innovation and education to the alternative investing ecosystem, and we are proud to be a supportive partner as this vision is brought to life.” For more information on Prometheus, visit www.Prometheusalts.com. For more information on Fiducia Investors, visit www.FiduciaInvestors.com. ABOUT PROMETHEUS: Prometheus was founded by professional fund managers seeking to modernize their archaic industry, and share insights gained over their years of analysis and managing alternative funds. Understanding that these types of long-term investments depend on building relationships, CEO Mike Wang coupled the idea of a social network with an alt funds marketplace. Though ancient laws restrict the opportunity to invest in these funds to accredited investors, the social network opens up the knowledge base to everyone until the time comes when we can modernize the laws and create open access to some of the world’s best investments for everyone. Join the community and the #altsforus mission at www.Prometheusalts.com. ABOUT FIDUCIA INVESTORS: Fiducia Investors is the capital markets strategy, execution and investment arm of North Sixth Group. Fiducia Investors offers a range of financial strategy, execution and investing services, including alternative investments through Fiducia Investors’ global deal flow and relationship networks; capital markets strategy, planning and execution; Transatlantic investment pipeline access; and diversified equity portfolio investment solutions across high-yield asset classes. Fiducia Investors is headed by George A. King, whose capital markets experience includes 325+ capital closings of $20+ billion; advisory closings of $8+ billion; and executing two highly successful IPO's. Contact Details N6A (For Fiducia Investors) +1 212-334-9753 FiduciaInvestors@n6a.com Company Website https://northsixthgroup.com/

March 08, 2022 08:00 AM Eastern Standard Time

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OPPO Find X5 Pro's ultra night video mode empowers the story of Joana Pastrana

OPPO

SHENZHEN, CHINA - Media OutReach - 8 March 2022 - OPPO celebrates International Women's Day in collaboration with Director Laura Sisteró to produce the story of Joana Pastrana, who is a world-class boxer and held the International Boxing Federation's mini-flyweight title for three years in a row. Her achievements were hard won through training and self-betterment. Joana Pastrana represents the spirit of OPPO's Save the Night initiative, which celebrates the empowerment of women who find they have to push harder and train longer in a world that can seem out of sync with their ambitions. (Shot on Find X5 Pro) A story of empowerment Joana Pastrana's story is told in a short film made in association with OPPO, directed by Laura Sisteró, and shot in part using the new OPPO Find X5 Pro. It shows what the night can be if we choose to make it so: "In the dark, I just saw an opportunity. While everyone went back home to rest, I was ready to chase my dream," says Pastrana. For her, the night was a time to work, and push harder. Competing in a male-dominated sport only made her self-empowerment more crucial. "I didn't see many women up there," says Pastrana. "I had to become my own role model. And from then on, I never stopped. I trained harder and harder. This was the only way to achieve my goals", she says. After three years of competing in the amateur circuit, Pastrana made her professional debut in 2016. At the time she was the only professional boxer in Madrid. By the middle of 2018 she was already a global champion in her weight class. Pastrana is an inspirational figure, an example of what self-motivation through empowerment can bring. Few could, or would even want to, box at a professional level. However, her words can inspire us all. She says, "the night can be the time to dream wide awake." It's a reminder that while dreams and aspirations may seem remote, they may be within reach. This is a sentiment worth celebrating. (Shot on Find X5 Pro) Behind the camera The aim of OPPO's Joana Pastrana short film was to offer a view into her world. She walks through the empty city streets at night towards her boxing gym, capturing images with the OPPO Find X5 Pro. She straps up her wrists and takes to the ring to train. As she sits at the end of the session, exhausted, Pastrana visualizes the match to come, when all her efforts will be put to the test. The film-making challenge was to capture the emotional and physical investment here in a 90-second format. Director Laura Sisteró's tools were the industry standard Arri Alexa camera and a less likely partner, the OPPO Find X5 Pro. OPPO Find X5 Pro can be the night companion. Its camera is optimized to produce stunning results, for stills or video, even in the most challenging lighting. An OPPO Find X5 Pro will record night-time memories, challenges, victories and defeats, which can form an important part of a motivational journey. The phone was put to the test in the shooting of this short film, used to film some of the more difficult scenes in the piece. The phone used by Pastrana to visually narrate her journey through the street in photo form. Shots of Pastrana training both in and outside the ring used the OPPO Find X5 Pro's Ultra Night Video mode. This marks a paradigm shift in the video quality of OPPO phones, bringing the quality associated with enhanced low-light stills to moving images. "I was quite surprised by the capabilities the phone has to take pictures at night," says director Laura Sisteró. A tapestry of software and hardware in the OPPO Find X5 Pro makes this a reality. Its wide and ultra-wide cameras use large, high-quality Sony IMX766 sensors. 5-axis OIS avoids motion blur and allows for longer shutter speeds, and OPPO's self-developed MariSilicon X NPU fine tunes the camera's advanced processing algorithms to suit each shooting situation. To create a night-time short film with the OPPO Find X5 Pro, take some of the creative choices made in the short film as inspiration. Note how Pastrana is not the only character here. The quiet atmosphere of the streets is brought into focus by the use of Pastrana's footsteps as the primary soundtrack to each exterior shot. This sits in stark contrast to the traffic noise of the first few seconds of footage, shot during the day. Director Sisteró plays with the shadows and light contrasts of the night-time city, and lets scenes bathe in the warmth of street light and the artificial lighting of neon signs. At night, each shadow can be an outlet for creative expression. This visual language is a key part of the telling of Pastrana's story ( https://www.youtube.com/watch?v=g5epW6JpoCw ). The phone is available from mid-March. Read more about the OPPO Find X5 Pro at the OPPO website. #OPPO Contact Details OPPO Media Contact press@oppo.com

March 08, 2022 07:00 AM Eastern Standard Time

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UNiDAYS Launch Annual “Student Women of the Year 2022” Competition with $10,000 Prize Fund

UNiDAYS

To celebrate International Women’s Day, UNiDAYS has launched its annual Student Women of the Year competition, for the 4th year. Running until 27 th March 2022, the competition is open to all female-identifying students and will reward inspiring entrepreneurs who are breaking boundaries with a $10,000 grant to further their impact. The competition is part of UNiDAYS’ 2022 Student Women of the Year campaign, running throughout March. Building on this year’s International Women’s Day theme of #BreakTheBias, the campaign focuses on females who are breaking it down to build it better and succeeding, putting a spotlight on those doing so to inspire others to follow. With over 54% of Gen Z wanting to start their own business, UNiDAYS’ wants to redefine what it means to be an entrepreneur and empower those who are overcoming stereotypes and discrimination by breaking boundaries and problem solving. The competition will celebrate the next generation of female-identifying young leaders and shine a spotlight on their inspiring initiatives. The winner will be awarded a $10,000 grant to enable them to expand their efforts, with five runners up being awarded $1,000 respectively. To enter, participants simply need to post a short 60-second video, showcasing how they have been breaking boundaries, and outlining their plans for how they would spend the $10,000 grant to further their impact. To access the application form, participants must have a UNiDAYS account. UNiDAYS will shortlist five stand-out entries and a specially selected panel of external judges will choose the winner. These include award-winning environmental activist, CEO and author, Maya Penn, leading British vlogger, Georgia Rankin, and Mariel Richards, CEO at Gal-Dem. Entrants will be judged based on the content and creativity of the video, how well they explain how and what they are changing/contributing, how candidates will use the $10,000, and to what extent their project is breaking boundaries, and making the world a better place. Pretty Munro, Global Marketing Director, UNiDAYS, says: “To date, UNiDAYS has awarded $30,000 1 to female students to support their dreams and goals, however this year is our biggest prize fund yet. Building on last year’s International Women’s Day theme, which celebrated those who have been working tirelessly throughout the pandemic, this year’s award focuses on entrepreneurship. This generation is already expected to be the most entrepreneurial ever. Through our competition, we want to inspire the entrepreneurs of tomorrow, and help make their dreams a reality.” For further information on UNiDAYS, visit www.myunidays.com. For further information please contact: Email: alan.duncan@myunidays.com 1 $30,000 is based on a value of £23,000 GBP at an exchange rate of $1.31, correct as of 15:21, Monday 7 th March 2022. About UNiDAYS UNiDAYS is the world’s leading Student Affinity Network, with a verified global audience of over 20 million student members across 115 countries. UNiDAYS works with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, by inspiring Gen Z to discover and connect with the brands and services they need. Its global members have spent more than $5 billion through the UNiDAYS marketplace since 2018. Through its identity technology, secure brand-safe environment and marketing solutions, UNiDAYS delivers reach and engagement for brand partners, maximising sales and building long-term affinity, at scale and speed across a full range of channels. The company has over 200 staff, with headquarters in Nottingham, UK, and with offices in London, New York and Sydney. Contact Details UNiDAYS Alan Duncan +44 7715 656295 alan.duncan@myunidays.com Company Website https://www.myunidays.com

March 08, 2022 07:00 AM Eastern Standard Time

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Digital staffing firm uses NFTs to raise money and awareness for Ukraine

Pixoul

​​ Pixoul, a digital consultancy and IT staffing firm, announced today plans to partner with UNICEF amidst the growing humanitarian crisis in Ukraine. The company will use all proceeds from its NFT (non-fungible token) studio to donate to the emergency relief effort. The decision is a landmark shift in the growing crypto sector, as the digital assets become a vehicle for charitable donations. What is happening in Ukraine is a tragedy—we at Pixoul feel deeply for the Ukrainian people and want to lend support in any way we can,” says Devon Fata, CEO and President of Pixoul. “We knew when we started our NFT studio that we wanted to use this arm of our business to better communities near and far. I can’t think of anything more important right now than funding this fight for freedom.” Purchases of Pixoul NFTs will go entirely toward UNICEF’s emergency response efforts, as well as support to the local artists creating the NFTs. The digital art is available for purchase at: https://opensea.io/collection/pixoul-eye-candy. About Pixoul: Pixoul is a leading innovation consultancy and IT staffing firm that helps clients deliver outstanding products and scale digital teams. They were recently recognized as a 2022 Dallas Manifest Award winner as a top B2B firm, as well as a 2021 Clutch award winner for excellence in IT and business services. Connect with Pixoul at www.pixoulinc.com. Contact Details Pixoul Christiana Stankewitz +1 830-321-0359 hello@pixoulinc.com Company Website https://www.pixoulinc.com/

March 03, 2022 01:03 PM Eastern Standard Time

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Update: Theorem Inc Defends Trademark and Trade Name, Ninth Circuit Denies Citrusbyte Efforts for Stay of Injunction

Theorem Inc

Theorem Inc, a flexible full-service digital marketing solutions provider, recently defended its federally registered trademarks and trade name, winning a Preliminary Injunction in the United States District Court for the Central District of California against Citrusbyte, LLC, recently conducting business as Theorem LLC (Theorem.co) and, as of January 24, 2022, conducting business as TheoremOne (TheoremOne.co). After all attempts at reaching an amicable resolution failed, Theorem Inc, which has been operating under its Theorem trademarks and trade name since its inception in 2002, sought an injunction against Citrusbyte LLC, which had rebranded itself under the name Theorem. Despite receiving a decision by the United States Patent and Trademark Office rejecting its attempt to register the name “Theorem” for its business due to the likelihood of confusion with the registered trademarks of Theorem Inc, Citrusbyte LLC previously moved forward with their rebrand from Citrusbyte to the name Theorem, and promoted itself through its website at Theorem.co. The District Court ruled that Theorem Inc was likely to prevail in its trademark infringement claims against Citrusbyte, and therefore, issued a Preliminary Injunction requiring Citrusbyte to cease its use of the Theorem name pending final resolution of the litigation. The granting of this Motion for Preliminary Injunction by the United States District Court was the first step to permanently eliminating market-wide and end-user confusion within the industry in connection with Citrusbyte’s use of Theorem Inc's registered trademarks. The primary requirements of the Preliminary Injunction became effective as of January 24, 2022. Citrusbyte attempted first in the District Court, and then after losing in the District Court, in the Ninth Circuit Court of Appeals, to obtain a stay of the Preliminary Injunction so it would not need to comply. On February 1, 2022, the Ninth Circuit Court of Appeals denied Citrusbyte’s most recent motion to stay the District Court’s Preliminary Injunction. Pursuant to the Preliminary Injunction, Theorem LLC (formally known as Citrusbyte, LLC) has now rebranded itself to TheoremOne. View the 9th Circuit Denial of Stay Here View the District Court Preliminary Injunction Ruling Here About Theorem Founded in 2002, Theorem provides end-to-end agile digital marketing services for some of the world's leading brands. Theorem takes legacy services and pivots these approaches to develop future-proof, modern marketing solutions for clients and partners. Creating end-to-end solutions designed to solve client challenges, through our extensive knowledge of and agile approach to digital marketing technology and strategies. Theorem is pioneering the future of full-service flexible marketing solutions. Theorem’s expertise saves their clients time, reduces their costs and increases their revenue. For more information, visitwww.theoreminc.net Contact Details Maggie Stasko +1 843-693-7161 maggie@kitehillpr.com

March 02, 2022 04:55 PM Eastern Standard Time

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3rd Annual Survey: CMOs Increasingly Being Tapped to Lead Growth in Difficult Business Environment in 2022

Chief Outsiders

Chief Outsiders, the nation’s largest and fastest growing firm offering fractional Chief Marketing Officer services with Fortune 500 experience, today revealed the results from the third annual survey of its CMOs on their 2022 outlook. The results speak to the changing expectations that the C-suite holds for CMOs, the impact of the pandemic and changing customer behaviors and preferences (among them those pertaining to ESG) on companies and companies’ marketing priorities. “While it seems that we finally have the worst of the pandemic behind us, the impact of Covid on the economy, on businesses’ growth prospects and on customer preferences and behaviors, will continue to be strongly felt for quite some time to come. More than ever, CMOs are being called upon to take the leading role in helping companies accelerate growth in this new environment, many of whom haven’t embraced digital marketing solutions in any significant way until now,” said Art Saxby, founder and co-principal of Chief Outsiders. “Since labor shortages also impact the marketing function, and technology makes remote work more viable than ever, fractional CMOs are rapidly becoming a natural option for an increasing number of CEOs faced with a need to hire specialized executive-level help for achieving their growth objectives,” said Pete Hayes, CMO and co-principal of Chief Outsiders. Key Survey Takeaways: Expectations for 2022 Respondents were mixed on their expectations for 2022, with 47 percent of CMOs surveyed reported having a pessimistic view on the New Year. 46 percent expected the economic circumstances to improve. See Table 1, Q15: ( N: 57) here. Impediments to growth in 2022 CMOs identified as main headwinds for companies’ growth a continued shortage of talent, on-going supply chain issues, inflation, and potential government Covid measures. In other words, CMOs expect that the uncertainty and longer-term impact of the pandemic will continue to weigh negatively on companies’ growth prospects. See Table 2, Q16: (N: 55) here. CEO priorities for CMOs In the current environment where an unprecedented confluence of quickly evolving economic and sociological factors impact not only what customer have to be spend, but also how they collect information on alternatives and what factors weigh in when they make a purchasing decision, CMOs are called upon by their CEOs, first and foremost, to set the growth agenda. Second is lead generation (filling the sales pipeline), and third is building the organization to achieve growth goals. 76.4 percent of respondents say the shift in growth emphasis is permanent, while 12.7 percent say it’s not. See Table 3, Q8: (N: 56) here. Importance of ESG Another important factor impacting growth prospects for businesses are changes in customer buying behavior that are not new but have been accelerated through - and because - of the pandemic. Important changes to behaviors, next to the digitalization of the buyer journey, include growing concerns with ESG where 69 percent of respondents said that a brand’s stance on environmental and social issues is somewhat important or extremely important to customers when making purchasing decisions. And more than 83 percent said that CMOs should take the lead in defining and activating a brand’s ESG initiatives. See Table 4, Q36: (N: 54) here. Capturing and managing 1st party B2B, B2C customer data Upcoming changes to companies’ ability to leverage third party data is an emerging challenge marketers will need to address. When asked where marketers can best capture and manage first party customer data, at in-person events came second to last (the owned website and social media came first) - the same picture can be seen for both B2B and B2C customers. See Table 5, Q27: (N: 55) for B2B and Table 6, Q28: (N: 48) for B2C here. CEO attitudes towards fractional CMOs CEOs also no longer need CMOs to be on payroll, let alone check in every morning at 08:00 AM. Increasingly, attitudes are becoming more positive towards fractional CMOs where 70 percent of respondents said that fractional CMOs are becoming ever more accepted by the C-suite, with only 18 percent indicating that only some CEOs are willing to work with fractional CMOs. See Table 7, Q11: (N: 56) here. The complete results of the survey available upon request. About this survey Chief Outsiders surveyed more than 60 CMOs with Fortune 500 experience in over 1,400 enterprise and mid-market companies on their perspectives of their marketplaces. This marks the third annual CMO survey on what to expect in market trends and company growth. About Chief Outsiders Chief Outsiders is the leading Fractional CMO firm that helps CEOs accelerate growth through the development and disciplined execution of well-crafted growth plans. The firm has more than 100 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike traditional marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies, including many Fortune 500 firms. Chief Outsiders CMOs have served on the executive team of more than 1,400 client companies, driving growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past eight years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in 2019 as a Forbes Small Giant. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here. Contact Details Razor Sharp PR Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://www.chiefoutsiders.com/

March 02, 2022 12:55 PM Pacific Standard Time

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Goodway Group Acquires Tuff to Expand Growth Marketing Services

Goodway Group

Goodway Group, a leading data-driven and technology enabled digital media and marketing services firm, is expanding its family of brands through the acquisition of growth marketing agency Tuff. The deal, which marks Goodway Group’s first acquisition, strengthens its professional marketing services for startups and fortifies its capabilities in customer acquisition, content strategy, search engine optimization, conversion rate optimization, and broadens Goodway Group’s client base in ecommerce, direct-to-consumer, SaaS, fintech and B2B. Founded in 2016, Tuff is a growth marketing agency focused on helping businesses to accelerate customer and revenue growth through digital channels. Tuff clients include digitally-native brands such as Xendoo, Sabio, AKKO, and Thnks. Tuff is woman-founded and led by CEO Ellen Jantsch, who started the business more than five years ago after holding key marketing roles at thisopenspace, Adaptly and Nielsen. Jantsch will continue as CEO of Tuff and will report to Jay Friedman, Goodway Group President. Tuff ’s brand and its full team will continue to operate independently as a division of Goodway Group. The acquisition of Tuff supports Goodway Group’s expansion, which includes the growth of its digital transformation consultancy CvE. “We are beyond thrilled to welcome Ellen and her team to the Goodway Group family,” said Dave Wolk, CEO, Goodway Group. “We share both values and workplace practices, with remote-first cultures built into the bench of our shops, making Tuff’s team, services and ethos a perfect fit for Goodway Group. Our shared values and passion for digital marketing, collaboration and client service played a big role in establishing this partnership. Tuff also brings with it key areas of expertise and complementary capabilities that elevate the results we are able to drive across our client base.” Tuff started as a remote-first company and Goodway Group transitioned to a fully remote workforce in 2007 and has since then grown to a team of more than 400 people in the U.S. and UK. “When we started conversations with Goodway Group about how we could work together, the tone and energy felt so right. We are companies of the same mindset, which is all about being obsessively growth-focused, authentic, doing our best work and being the best in the business. What gets us excited is seeing our clients achieve their growth goals and taking part in their success,” said Ellen Jantsch. “Being part of the Goodway Group family brings our team a new level of resource, operation and network. I know we are going to be an incredible team.” “Growth marketers are upending conventional marketing practices by being a source of revenue and the CFO’s number one way to drive growth. Goodway Group’s deep knowledge of measurement, Tuff’s strength in growth marketing, and CvE’s expertise in digital transformation will help larger marketers adopt growth marketing principles to better connect marketing to the C-Suite,” said Jay Friedman. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with teams in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, AdExchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is an independent and remote-first media and marketing services firm with a 90+ year history. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Tuff Founded in 2016 by Ellen Jantsch, Tuff is a growth marketing agency that partners closely with startups and scale-ups that are looking to acquire new customers and scale their company through modern channels, tools and frameworks to help them increase revenue and sales. Tuff builds custom teams that seamlessly integrate into your business by acting as an in-house growth marketing team, replacing the hassle and risk of prematurely hiring and managing an in-house marketer or team of freelancers. Tuff specializes in building growth strategies backed by tactics like Google Ads, Technical SEO, Video Marketing, Facebook Ads, Email, YouTube Ads, Content Strategy, Creative, and CRO. Find Tuff online at tuffgrowth.com or follow us on LinkedIn and YouTube. Contact Details Kite Hill PR for Goodway Group and Tuff Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

March 02, 2022 10:00 AM Eastern Standard Time

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