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CleverTap Appoints Honey Bajaj as SVP & Global Chief of Consumer Experience

CleverTap

CleverTap, the world’s leading retention cloud, today added to its core leadership team with the appointment of Honey Bajaj as SVP & Global Chief of Consumer Experience. In this position, Bajaj will pioneer CleverTap’s extensive program to help companies reimagine customer experience and realise the “Art of Possible”. Bajaj is a design strategist, an innovation leader and a social entrepreneur with extensive work in India and the U.S. Her ability to problem solve and identify patterns in human behaviour has earned her multiple prestigious awards and recognition as an Innovation Global Shaper and Inventor of the Year (2016). She is also a dual degree holder with a Master’s Degree in Engineering and Management and a Master’s in Sustainability Studies from the Massachusetts Institute of Technology. She is currently pursuing her Ph.D. in Design and Innovation Methodologies in the Digital World. Before joining the CleverTap Leadership Team, Honey built an innovation pipeline for several Fortune 500 companies, including Boston Consulting Group Digital Ventures, Disney, Microsoft Research, MIT Media Lab and Tata Group, one of India’s largest and highly profitable conglomerates. There she developed detailed market segmentation frameworks based on purchase behaviour to orchestrate product launches and go-to-market strategies. Bajaj has also dedicated her talent in designing for scale and impact to serving the needs of government bodies, financial institutions and healthcare organisations. Her work, which spans over a decade, has impacted over 50 million lives. “As we scale CleverTap into a global category creator for “Retention Cloud”, we realise that our customers are eager to co-create experiences that will fuel growth and the future of their own digital businesses. For this reason, we are expanding our leadership team with a new appointment that benefits the most important stakeholder: our customers’ customers,” Vikrant Chowdhary, CleverTap Chief Growth Officer, explains. “From fintech to e-commerce, and from on-demand Super Apps to media and streaming services, companies need the inspiration and tangible examples of the “Art of Possible” to unleash human- centred design thinking, unlock new perspectives and drive powerful momentum and positive results for all stakeholders.” This outcome, he continues, is “inextricably linked with our customers’ abilities to realise and hyper-personalize omnichannel journeys for their customers.” “I have always focused on designing for impact and inventing for scale by contextualizing tech for the consumers. The truth is, no matter what we think we’re doing, we are all in the customer-experience business. Before you can accomplish it, you need to envision it. The digital behaviour and expectations of customers is evolving faster than most industries are able to deliver.I am looking forward to my journey with CleverTap to embed human-centered principles and design thinking into a series of initiatives and programs,” Honey Bajaj says. “These efforts will allow digital-first companies to co-create and simulate digital journeys that will fuel growth through superior customer experience and will enable CleverTap’s customers to realise their consumer journeys in a more seamless and contextual manner as the lines of the digital and omnichannel world are no longer separated.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML powered insights and automation. Customers around the world representing over 10,000 apps, including Vodafone Idea, SonyLIV, Daimler, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit clevertap.com or follow on LinkedIn, Twitter, Facebook and YouTube. Forward-Looking StatementsSome of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

May 06, 2022 12:44 AM Eastern Daylight Time

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REALTORS® Reveal Buying and Selling Tips for a Competitive Real Estate Market

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/CRjkmgrwWmc Buying or selling a home is among the greatest financial decisions an individual or family will ever make. For both buyers and sellers, there are many factors that must be considered, from interest rates to space for growing families and, of course, location. Given the complex nature of this exciting transaction, many consumers turn to expert advice from real estate agents. The National Association of REALTORS ® reported that 70% of metro areas recorded a double-digit annual increase in the median single-family existing-home sales price. The median sales price of single-family existing homes rose at a faster pace of 15.7% in the first quarter to $368,200 (14.3% in the previous quarter). NAR forecasts homebuying activity to return to more normal levels and for home sales to be down 9% from last year. For buyers who have been frustrated by competing with multiple offers, a less hurried market is on the way. Inflation will start to moderate to 5.5% in the second half of the year, lower than the current 8.2%. NAR noted a decrease in year-over-year contract activity, with a drop in pending home sales from the last five months. This implies that multiple offers will soon dissipate and be replaced by much calmer market conditions. The good news is that home prices should begin to normalize later this year. As the market continues to shift is it important to consult an expert real estate agent. Real estate professionals save home buyers time and help take the stress out of the process. They have knowledge of local, county, and state property taxes, can decipher public property information, and advise on price trends and neighborhoods. An expert real estate agent can also: coordinate with lenders; research mortgage rates and terms; schedule appraisals and inspections; navigate all required state and federal forms; and handle closing documents. If you’re looking for a REALTOR ® in your area, visit REALTOR.com. ® Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2022 12:00 PM Eastern Daylight Time

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100 Teachers to Win Norwegian Cruise Line Cruises in Celebration of Teacher Appreciation Week

YourUpdateTV

In honor of Teacher Appreciation Week (May 2 – 6) Norwegian Cruise Line is relaunching its award-winning Norwegian’s Giving Joy TM contest, rewarding 100 teachers across the U.S. with a sailing aboard its newest groundbreaking ship, Norwegian Prima. In addition, the top three grand prize winners will receive a seven-day cruise for two and up to a $25,000 donation for their school. Recently, Senior Vice President of Branding and Communications at Norwegian Cruise Line, Christine Da Silva, participated in a nationwide satellite media tour to discuss the initiative and why it’s so important to recognize the work of our teachers. A video accompanying this announcement is available at: https://youtu.be/4ldobDA3veo Norwegian’s Giving Joy TM campaign serves to recognize and celebrate educators for their relentless dedication to inspiring students every day, and unwavering commitment to bringing joy to the classroom. In addition to honoring these often-under-valued teachers, this campaign highlights the intersection of travel and education, two areas that Norwegian Cruise Line is extremely passionate about. Travel is one of the most immersive means of education. It broadens our perspective, encourages us to discover, adapt and accept new cultures and experiences. The month-long campaign is now live and runs through June 3, 2022. Norwegian Cruise Line is encouraging nominations of certified or accredited teachers in the U.S. and Canada who strive to bring joy into their classrooms and inspire their student’s day-in and day-out. The top 100 teachers across North America will win an exclusive invitation to the inaugural sailing of NCL’s newest innovative ship, Norwegian Prima, from Galveston, TX from Oct. 27-31, 2022. The top three winners will also receive a seven-day cruise for two on voyages departing from the U.S. and Canada through Dec. 31, 2023, as well as $25,000, $15,000 or $10,000 respectively for their school. To nominate a beloved teacher, to vote and for the contest terms and conditions, please visit www.nclgivingjoy.com. About Christine Da Silva: Christine Da Silva is the Senior Vice President of Branding and Communications for Norwegian Cruise Line, responsible for the development and execution of the brand’s global branding strategy as well as its external and internal communications and events. Overseeing branding and communication, she leads the development of the brand narrative; is responsible for reputation, crisis and issue management; and has been instrumental in the launch of engagement initiatives including the game-changing Norwegian’s Giving Joy TM and Encore Moments campaigns as well as the debut of the Company’s latest vessels. Da Silva has over 25 years of experience guiding brands and businesses in delivering authentic and impactful messages through integrated communication and marketing strategies that drive growth, sales and awareness. She is based in the Company’s head office in Miami, Florida. About Norwegian Cruise Line: As the innovator in global cruise travel, Norwegian Cruise Line has been breaking the boundaries of traditional cruising for 55 years. Most notably, the cruise line revolutionized the industry by offering guests the freedom and flexibility to design their ideal vacation on their preferred schedule with no assigned dining and entertainment times and no formal dress codes. Today, its fleet of 17 contemporary ships sail to over 300 of the world’s most desirable destinations, including Great Stirrup Cay, the company’s private island in the Bahamas and its resort destination Harvest Caye in Belize. Norwegian Cruise Line not only provides superior guest service from land to sea, but also offers a wide variety of award-winning entertainment and dining options as well as a range of accommodations across the fleet, including solo traveler staterooms, club balcony suites, spa-suites and The Haven by Norwegian®, the company’s ship-within-a-ship concept. For additional information or to book a cruise, contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. For the latest news and exclusive content, visit the NCL Newsroom and follow Norwegian Cruise Line on Facebook, Instagram, Tik Tok and YouTube @NorwegianCruiseLine; and Twitter @CruiseNorwegian Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 05, 2022 11:00 AM Eastern Daylight Time

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Post-COVID Travel Boom Visits Rural America

YourUpdateTV

Visit North Carolina has launched Dream Big in Small Town NC, an initiative to boost economic recovery by attracting travelers and potential workforce to small towns in 16 counties facing population loss. Starting with a sweepstakes promotion and a satellite media tour in Haywood County, the campaign showcases natural beauty and small-town charm in places with special challenges resulting from the pandemic. A video accompanying this announcement is available at: https://youtu.be/xcNldQZAVdk Created by the General Assembly as the Rural Tourism Recovery Pilot Program, Dream Big capitalizes on travelers’ interest in exploring small towns by drawing attention to the people, places and businesses in three distinct regions designated as the Scenic Mountains, the Northeast Lakes & Rivers, and the Inner Banks. As a unit of the Economic Development Partnership of North Carolina, Visit NC is coordinating the program with the N.C. Department of Commerce and other private and public entities involved in growing the state’s first-in-talent workforce. “Dream Big is a natural extension of Visit NC’s economic development role as the state’s tourism marketing organization,” said Wit Tuttell, Visit NC’s executive director. “Our efforts center on showcasing local landmarks, memorable experiences, distinctive lodging, dining and shopping with the goal of an economic infusion from visitor spending. Dream Big takes the mission further by calling attention to the allure of living and working in charismatic places whose appeal is rooted in character and authenticity.” Funded with $1.5 million from the American Rescue Plan Act of 2021, the pilot program designates Graham, Haywood, Madison, Mitchell and Yancey counties in the Scenic Mountains; Edgecombe, Halifax, Vance and Warren in the Northeast Lakes & Rivers; and Chowan, Gates, Hertford, Martin, Perquimans, Tyrrell and Washington in the Inner Banks. Dream Big also has a dedicated presence on VisitNC.com, complete with links for job postings, as well as program partner Airbnb’s website. The Scenic Mountains is the first region to take the spotlight. During the satellite tour in Waynesville, representatives from national, regional and in-state media outlets joined the virtual tour and Q&A session. The launch also features a sweepstakes with a prize package that includes: A $1,000 Airbnb stay voucher to experience Small Town NC life. A $500 VISA gift card to help with travel expenses by plane, train or automobile A choice of gift cards for dining, recreation and shopping in the Scenic Mountain destinations. Similar promotions and satellite media tours are planned for the program’s launch in Northeast Lakes & Rivers this summer and in the Inner Banks in the fall. According to a recent report from Destination Analysts, 28.4 percent of people surveyed plan to visit small towns or rural attractions this travel season. Increased demand is reflected in the doubling of short-term rentals available outside of North Carolina’s urban counties since the pandemic began. For 2021, Airbnb reports a 128 percent increase in nights booked in rural areas compared with 2019. For the same period, nights booked for rural stays of more than four weeks grew 160 percent, which supports Dream Big’s promise to engage visitors for more than a getaway. Tuttell also noted findings from a poll by booking.com that 58 percent of travelers said it’s important for their trip be beneficial to the destination's local community. Twenty-nine percent said they would research how their tourism spending would affect or improve local communities. Beyond exposure from the satellite tour, Dream Big will reach the traveling public through a presence on VisitNC.com and posts on @VisitNC’s social media channels. A media influencer campaign will bring selected tastemakers to the destinations to engage their followers in the local culture and lifestyle appeal for people interested in a change of scenery. Airbnb, which will also promote the campaign on its website and social media channels, will use its inventory of short-term rental properties to host the media visits. About Visit North Carolina: Visit North Carolina is part of the Economic Development Partnership of North Carolina. Established in 2014, the EDPNC is a 501(c)(3) nonprofit corporation that oversees the state's efforts in business and job recruitment and retention, international trade, and tourism, film and sports development. The mission of Visit North Carolina is to unify and lead the state in developing North Carolina as a major destination for leisure travel, group tours, meetings and conventions, sports events and film production. For more information on North Carolina’s destinations and travel assets, go to VisitNC.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 04, 2022 06:00 PM Eastern Daylight Time

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Planning a Wedding? Here’s What You Need to Know

YourUpdateTV

This year, nearly 2.5 million couples are expected to tie the knot in the United States – a record number fueled by the pandemic. 2022 is shaping up to be the Year of the Wedding. Recently, Wedding Expert at Shutterfly, Claire Roche, participated in a nationwide media tour to discuss the top trends for Spring and Summer weddings and much more. A video accompanying this announcement is available at: https://youtu.be/qTNZKfpbmiM This wedding season, whether planning a big or small celebration, couples are getting more creative and placing extra emphasis on customization and making their day unique. Brands like Shutterfly can help couples make those customized details easy to implement on the big day. Everything from save the dates, to invitations, to customized napkins, Shutterfly can help elevate your wedding day without having to break the bank. Couples planning a wedding in 2022 are facing unprecedented challenges, including having to navigate higher prices and limited availabilities. For Claire, the most important thing is for couples to decide what they truly want the focus of their wedding to be and prioritize what is really important to the couple. For more information, visit Shutterfly.com About Claire Roche: As a Southern California wedding planner and owner of Grit and Grace Events, Claire is obsessed with the often forgotten and overlooked details of a wedding. She believes in the unique and customized elements that bring a wedding to life in a beautiful, yet attainable way. Claire has amassed nearly 1.5 million followers on TikTok and was recently named of one of the top people to follow if you’re planning a wedding. She’s an authentic voice in the wedding space and can speak to industry trends, products, and everything in between. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 04, 2022 04:00 PM Eastern Daylight Time

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Make Mom Sparkle This Mother’s Day

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/RzeyHzRzLFU If you’ve been getting mom a bouquet of flowers year after year, consider a unique Mother’s Day gift for 2022 that will surprise and delight her! Jewelry will be at the top of many Mother’s Day shopping lists. If you are thinking about giving the gift of jewelry you might be wondering, where do you start, what are the hottest trends, what is the perfect gift that will make her say “wow”, how do I stay in the know and get the best value and style? Here is a look at some of the top trends: Script jewelry is a huge trend featuring Zales’ Serena Williams diamond “mama” pendant. So bold and stylish. You can also get creative and personalize a gift with engravings and birthstones. For those moms who love big, bold diamonds, you can get a larger lab-created diamond piece for what you’d pay for a smaller mined design. Zales, Kay, and Jared are all offering timeless pieces that maximizes your budget. Featuring a gorgeous Zales Vera Wang Love True multi-row band with a splash of two natural sapphires. There is also a timeless bracelet by KAY featuring round-cut lab-created diamonds that she’ll treasure forever, and if you’re looking to gift mom some neck candy, you can’t go wrong with a 3-carat total weight heart pendant necklace from Jared, it’s gorgeous and sentimental. Gemstones are a great way personalize a gift whether it’s mom’s favorite color, her birthstone, the kids' birthstones, wedding month. The Jared Montana Blue Natural Sapphire necklace is a show-stopper with round diamonds that fade from light blue greens to smokey blue grays, so beautiful. You can have so much fun with color and it holds deeper, more personal meaning, too. Final trend is all about layering right now! It’s fun and easy and you can even add in some of mom’s classic diamond jewelry to give her a modern look. From Zales is an oval link-chain choker. It’s bold, yet effortless and works from morning drop off to date night. that gives it a really sophisticated sparkle as it moves. I’ve never seen anything like it! It comes with earrings to match, too. For more information visit: KAY, Jared, and Zales.com to browse the Mother’s Day gift guide for more gift inspiration Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 04, 2022 02:00 PM Eastern Daylight Time

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Web3 Solidity Engine, tEVM 2.0 - Ahead of Schedule

Telos Foundation

As the Goliaths of crypto continuously crash ( Solana ), fail to deliver ( Ethereum ), or live in their white papers ( Cardano ), David ( Telos ) continues to defy them all and over-deliver. The Telos story is very much a David vs. Goliath story. Why? Because Telos is tens and even hundreds of billions of dollars smaller than its peers in market cap, yet still manages to significantly lead them in speed, costs, true capacity, credible neutrality, front running protection, fair governance, and energy efficiency ( Net Zero ). The tEVM Version 1.0's capabilities are already a quantum leap ahead of its peers and are clearly demonstrated in this video. Now, less than a year later, version 2.0 is set to elevate the tEVM's performance further. Jesse Schulman (Lead Architect and TCO), alongside Kersten Wirth (Program Manager), will be providing detailed insights into the development of Telos EVM 2.0. This hybrid "Super-Node" solution will be even easier to operate and integrate than the previous version, offer top-notch history management, and tie in with the best available Ethereum clients. The dev-duo will also be discussing the many benefits and successes of the existing tEVM Version 1. Since its launch, the tEVM’s ecosystem is closing on six months of strategic growth. On the DeFi side, it has already launched multiple Dex/AMMs, Price Oracles, Farming dApps, multi-Chain bridges, Lending dApps, and everything else that a vibrant DeFi ecosystem requires to level up its TVL and end-user occupancy. Telos’ TVL is now where the market cap leading chains were not long ago but with far superior governance, no front running, credible neutrality, true decentralization, and an ESG compliant EVM that is several multiples faster. In utopian fashion, Telos’ ecosystem is now ready to scale its occupants and its TVL simultaneously. About Telos Live since 2018, Telos Blockchain (ticker: TLOS) is a third-generation smart contract platform that offers compatibility with Solidity, Vyper, and Native C++ smart contracts. Telos provides full EVM/Solidity support with fixed low-cost gas fees and no front running and, more uniquely, offers a path to fee-less transactions via its robust native C++ smart contract support. Even while operating as a Net Zero Blockchain, Telos still sustainably supports hundreds of millions of transactions per day, produces blocks in 0.5 second intervals (on a first-in-first-out basis, eliminating front running on the network), and securely validates transactions via a credibly neutral and globally decentralized block producer network. As a result, the Telos blockchain has the throughput needed to facilitate and scale the thriving Metaverse / Web 3.0 landscape better than any other blockchain in existence. Its performance is unrivaled in the industry and was purpose-built to offer speed, scalability, cost-effectiveness, credible decentralization, and end-user fairness. Telos harnesses its power by utilizing tight C++ on the frontend and a custom WASM runtime environment on the backend. About The Foundation The Telos Foundation is a Decentralized Autonomous Organization established as a promotional and funding body to advance the Telos Blockchain Network and provide support to network applications. Not investing advice. Contact Details The Team hello@telosfoundation.io Company Website https://www.telos.net/

May 04, 2022 01:00 PM Eastern Daylight Time

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GIFT IDEAS TO DELIGHT EVERY MOM IN YOUR LIFE

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/UxM5jvVZJQ4 Mother’s Day is one of the biggest retail holidays of the year and consumers are expected to spend more than $25 billion in 2022. A few of the most popular gifting trends include flowers, jewelry, and sweets. Although, spa visits, restaurant gift certificates, and electronics continue to see record levels of spending. Sunday, May 8 th is Mother’s Day, the perfect time to think about and celebrate the mothers and mother figures in your life. According to a recent survey, many moms are happy with a greeting card or a special experience with their family. In fact, staycations are another growing trend, whether visiting a local green space, movie theater, or museum, moms are asking for more quality time with loved ones. Braun-Silva has some of the best bets to make moms happy this Mother’s Day. SHOP & DELIVER: Braun-Silva says once you know this year’s top gifts, it’s important to know how to get them into your mom’s hands. The Lifestyle Expert recommends DoorDash, saying, “It has everything you need to treat mom this Mother’s Day, including those restaurant meals, groceries, baked goods, retail gifts, alcohol, and now—flowers.” This Mother’s Day, consumers are able to order mom a beautiful bouquet of flowers through DoorDash. The popular service has partnered with more than 4,000 local and national florists across the country for on-demand delivery. Braun-Silva explains, “The way I see it, this is the perfect way to send flowers to all the moms in your life—whether you want to schedule a delivery in advance, send a bouquet across the country, or have flowers delivered on-demand. DoorDash makes gifting so easy and convenient. For more information, go to DoorDash.com. Direct link: https://www.doordash.com/ Social media handles: @doordash NEVER GO OUT OF STYLE: Braun-Silva acknowledges that many moms sacrifice on beauty and style to focus their attention on their families. That’s why she wants to help women feel like the best version of themselves. She admits to knowing the feeling, “I’m the mom of two boys that bring me so much happiness. However, sometimes I want to get dressed up and do a day with my girls.” This Mother’s Day, she recommends finding cute and fashionable dresses for every woman on your list, adding, “Now that it’s getting warmer, I can’t wait to put on a dress. So, I turn to Kohl’s.” Whether you’re attending a brunch or want to give the gift of must-have staples to rotate throughout the season, she says Kohl’s exclusive Draper James RSVP, Simply Vera Vera Wang and Lauren Lane x Sonoma collections will have something for everyone. She points out that, “The florals look fantastic, and stripes and patterns are always a fun way for moms to express their personal style and taste in clothing.” The lifestyle expert highlights another trend, saturated colors, like Kelly green, hot pink, and tangerine. As Mother’s Day approaches, she says Kohl’s is here to make shopping a breeze for everyone, especially all the moms in your life. For more information, go to Kohls.com. Direct link: https://www.kohls.com Social media handles: Facebook Instagram TikTok Twitter Hashtag: #KohlsFinds HAIR WITH A FLARE: Another category Braun-Silva wants consumers to consider when gifting is Beauty. She says Mother’s Day is always about women feeling their best as they spend time with their loved ones, adding, “If we feel good on the inside, we want to show it on the outside.” She steps away from the obvious, skincare routines, and focuses on hair. The lifestyle expert says, “I may not be on a curly journey, but, a few of my girlfriends are—they have naturally curly hair. And, for curls that transform through heat, color, protective styling and more, the DevaCurl® CurlBond™ product line allows you to Live Your Curls without the fear of damage in just one wash.” One product she recommends, the DevaCurl CurlBond Mask, includes DevaCurl’s Patented CurlBond Complex, which is dermatologist co-developed, backed by science and stylist approved. It repairs broken bonds & recoils curls from the inside-out, helping curls to flex through heat, color, detangling, and everything in between with improved strength. The brand attracts conscious consumers and moms, because all the DevaCurl CurlBond products are formulated with everything curls love and nothing they don’t! They are vegan, cruelty-free, and made without SLS/SLES sulfates, silicones, parabens, and gluten. For more information, visit Devacurl.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 03, 2022 02:00 PM Eastern Daylight Time

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Popular Gifting Trends for Mother's Day

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/SdtdOyh8kmE Sunday, May 8 th is Mother’s Day, the perfect time to honor all the moms in your life. According to the National Retail Federation, shoppers planned on spending about $220 on Mother’s Day gifts in 2021. That number is expected to go up this year, due in part to limited COVID restrictions, various consumer deals, and the popularity of online shopping—including free shipping and easy return policies. Online searches have determined a few of this year’s biggest Mother’s Day gifting trends. As expected, flowers, jewelry, and sweets topped the list. However, restaurant-related searches and electronics are seeing record levels of spending this year. A recent Microsoft survey discovered more than 20% of mothers said they would like a spa visit. This is aligned with another shopping trend, which is shopping and supporting local businesses. Industry insiders say Mother’s Day is one of the biggest retail holidays of the year and expect to see more than $25 billion in spending in 2022. Fister has some gifting tips to help make mom’s heart melt this upcoming Mother’s Day. SKIN IS IN: Mother’s Day is less than a week away and Fister say’s it’s always a good idea to think outside of the box. Skincare is one of the first things that comes to her mind for this year’s Mother’s Day. The Beauty Expert says, “I’m really loving the high-performance Korean skincare brand, Sulwhasoo,” pointing out their Bestsellers Trial Kit, which features a few favorites, including their #1 selling First Care Activating Serum. It’s a radiance enhancing, anti-aging serum that also helps boost the absorption of following skincare products used on top.” The First Care Radiance Set is a limited edition 4-piece set of bestsellers that either clears impurities, amplifies hydration, or smooths one’s complexion for an everlasting glow. Finally, Fister says the Concentrated Ginseng Renewing Cream Set is a luxury gift set featuring new and improved silky-soft, anti-aging Concentrated Ginseng Renewing Cream. For more information, go to US.Sulwhasoo.com. Direct link: Bestsellers Trial Kit: https://us.sulwhasoo.com/collections/korean-skin-care-sets/products/bestsellers-trial-kit-1 First Care Radiance Set: https://us.sulwhasoo.com/collections/korean-skin-care-sets/products/first-care-radiance-set Concentrated Ginseng Renewing Cream Set: https://us.sulwhasoo.com/collections/korean-skin-care-sets/products/concentrated-ginseng-renewing-cream-set Social media handles: Facebook: @ sulwhasoo.us Instagram: @ Sulwhasoo.us PRIORITIZE HEALTH & WELL-BEING: Health and well-being have really become a priority over the past two years. The beauty and lifestyle expert says, “Now’s the time to help moms live happier and healthier lives.” As a mom, Fister points out that finding balance is incredibly important. This includes everyday feelings of being run down, stressed out, or in need of a little R&R. Fister’s view on self-care is loud and clear, “I’m loving The Good Patch.” This brand makes plant-powered wearable wellness patches for life’s everyday struggles, such as sleep and stress. Fister highlights that the patches are easy to use. The consumer just peels & sticks the patch to their wrist (or any venous area). The B12 Awake patch gives a user’s day a boost. It’s made with caffeine, green tea, and vitamin B12. Perfect for getting through that afternoon slump. The Relax patch is perfect for unwinding and decompressing on stressful days. It’s made with ashwagandha, passionflower, and rhodiola. “Perfect for dealing with the “joys” of parenting,” Fister jokes. The Dream patch is for getting some quality sleep. It’s made with 10mg melatonin, valerian root, and hops. This is ideal for travel, red-eyes, or even just a good nap. Fister says The Good Patches can be worn all day, delivering a sustained release of ingredients over 8-12 hours. They are available at Target, ULTA, and CVS. For more information, go to TheGoodPatch.com Direct link: https://thegoodpatch.com/ Social media handles: Facebook, Instagram, and TikTok: @thegoodpatch KEEP IT SOFT & STYLISH: The popularity of athleisure in the fashion industry continues to boom. Fister says it will definitely be noticeable this Mother’s Day, adding, “Who doesn’t love stylish leggings, sweatpants, and loungewear? They’ve become staples to our wardrobes… have they not, ladies?!? This year, she says a fun idea is for moms to coordinate with their mini, otherwise known as their daughter. “A brand I love is Spiritual Gangster,” says Fister, adding, “This brand is my go-to for leggings, soft fleece sweats, and fun graphic styles all rooted in optimism which I think we can all use more of right now. They also have a fantastic Mini Me Collection.” The beauty and lifestyle expert says the feminine floral active set has a matching girls legging that are both made from eco-conscious performance fabric— a super soft blend of recycled fibers and cooling yarns. Fister points out, “I also love the girl’s pink sweats! Made to match the women’s style —the girl’s Bridget raglan pull-over sweatshirt made in soft and cozy cotton terry pairs perfectly with the matching sweat pant. It’s a pretty in pink moment moms and daughters will both love.” For more information, go to SpiritualGangster.com Direct link: https://spiritualgangster.com/collections/mini-me-kids Social media handles: Facebook: @ SPIRITUALGANG Instagram: @ SPIRITUALGANGSTER Pinterest: @SPIRITUALGANGSTERLOVE STAY ON TREND: Fister says this year’s Mother’s Day gifting ideas even includes a new fashion trend. “This year, it’s really all about embracing vibrancy and joy—bold prints, micro-textures, and florals. It’s the season for moms to look and feel fabulous,” Fister adds, “From mothers and daughters to sisters and friends, Ramy Brook is a woman-owned business with styles that can be worn by women of all ages.” Ramy’s signature use of silk fabrics, lively colors, and sophisticated silhouettes immediately caught Fister’s eye. She is impressed by the collections intent to be a day-to-night solution in a woman’s wardrobe. She continues, “Another thing that means so much to me, is how the brand’s vision is for women to feel beautiful and confident—knowing they’re sexy, wearing something special, and looking their absolute best. Ramy Brook has timeless styles that truly transcend generations.” For more information, go to RamyBrook.com. Direct link: https://www.ramybrook.com/ Social media handles: Facebook: @ Ramy Brook Instagram: @ ramybook Pinterest: @ ramybrook TikTok: @ ramybrookny Twitter: @ ramybrook Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 03, 2022 11:00 AM Eastern Daylight Time

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