Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

AuthorityTech.io Partners with TechStars Backed OptimusQ to Unveil AI-Powered “Hybrid PR” Service

AuthorityTech LLC.

AuthorityTech.io, the leader in the Tech PR industry, has just recently confirmed a partnership with OptimusQ, a TechStars backed company who aims to revolutionize the advertising market with their sophisticated & innovative technology. OptimusQ focuses on bringing, to selected technology companies all across the globe, the ability to share their story across hundreds of the world's leading media outlets while targeting their ideal audience. "We wanted to find the right company that not only could use our technology to support the growth of many tech companies but also be extremely innovative in its core," Lior Vexler, the founder & CEO of OptimusQ, explains regarding the decision to choose AuthorityTech.io as the official partner. Since inception, AuthorityTech.io has committed to changing the narrative of traditional PR firms. While most traditional firms focus on a myriad of different content strategies, AuthorityTech.io has focused relentlessly on two things: understanding specifically the technology landscape and securing incredible earned media opportunities for its clients. Partnering with OptimusQ’s smart technology, AuthorityTech.io plans on extending the value of credible earned media placements, by boosting their visibility and garnering millions of impressions from potential customers and investors. As a leader in the Tech PR and now marketing space, AuthorityTech.io aims to continually seek innovative methods to disrupt how these services are designed and implemented. In a fast-paced industry like technology, there is an urgent need for PR and marketing firms to provide cutting edge services that leverage technology. Jaxon Parrott, the Founder at AuthorityTech.io, stated his thoughts on the disruptive changes they plan to implement: “Going into 2022, technology will continue to change how we see, interact and consume information. Most PR firms are stuck in a time where technology was in its infancy stage, not innovating alongside these changes. We aim to not only innovate alongside but lead the disruption of the Tech PR and marketing space. We believe this new Hybrid PR service will change the game for a long time.” AuthorityTech.io has been known as a “market disruptor” for quite some time, but with their new pivot into their Hybrid PR model, they plan on taking this reputation to another level. Technology companies now have an entirely new and automated way to not only solidify their brands, but also to consistently be seen in front of their target audience. The result? More customers, more investment dollars, and even a higher company valuation. About AuthorityTech.io AuthorityTech.io is a modern digital PR and marketing firm that specializes in helping innovative technology companies scale their presence online to secure more customers and investment dollars. AuthorityTech leverages the most innovative technologies on the market to earn its clients top media coverage while driving predictable traffic and results. The outcome is ample amounts of funding, customers, and even a higher company valuation. Contact Details Jaxon Parrott +1 806-831-3502 jaxon@authoritytech.io

December 20, 2021 06:00 AM Eastern Standard Time

Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages

Theorem Inc

Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns and multiple waves of social posts campaigns that are fully optimized for peak performance. As a certified LinkedIn Marketing Partner since 2018, Theorem provides clients with a suite of digital solutions including custom creative services packages with content audits, original copy and design and A/B testing. Theorem also led on original design and development for landing pages, microsite, programmatic ad design, message and display ads. “We are honored to expand our offerings with LinkedIn,” said Kara Degeorgis, Art Director, Theorem. “Data and creative have always gone hand in hand. If you want your creative to do the work for you, you have to understand your audience. A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey. The key to creative optimization is using an iterative process of Discover, Deliver, Optimize in order to have a sustainable strategy that is always evolving with the customer.” Brands have utilized the content created by Theorem to drive higher levels of customer engagement on and off the LinkedIn platform. Theorem recently worked with American Systems on a LinkedIn campaign implementing their Creative Optimization services. Within a two-month period, the campaign drew over 1.5 million impressions, over 9,000 clicks and an average CTR rate of 0.60 percent – outperforming CTR benchmark for the website conversions objective with single image ad at 0.40 percent, according to LinkedIn in August 2021. Theorem’s creative optimization packages and services bring: Unique brand insights and tailored recommendations as the creative strategists conduct a thorough understanding of the brand's environment. Dynamic messaging and design from a team of art directors, copywriters and designers that will produce best-in-class creative for a campaign. Inspire and capture leads with a custom landing page that will encourage users to learn more about your offering. Proven results and creative insights that will fuel your future creative campaigns. About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kite Hill Maggie Stasko +1 843-693-7161 maggie@kitehillpr.com

December 16, 2021 09:34 AM Eastern Standard Time

OUT OF OFFICE ALERT: Work Anywhere in the World Courtesy of Velocity Global

Velocity Global

Nationwide contest sends three winners to live anywhere in the world for a full year and keep their current job Velocity Global to showcase the positive impact of remote work by supporting the winners at no cost to their employers Velocity Global, the leading provider of global talent solutions, today announced its Out of Office Year TM contest, which provides three winners the ability to work remotely in their current jobs from anywhere in the world, paid for by Velocity Global. "In this new world of work, you can be the CEO of your own career. Talent can move across the country or across the world on their own terms and their employer can benefit,” said Ben Wright, Velocity Global founder, and CEO. “The ‘Out of Office Year’ demonstrates to employers and employees how simple it is to work from anywhere, all while gaining new life experiences and a broader world view.” Workplace flexibility remains top of mind for workers. According to an August 2021 survey from FlexJobs, 58% of employees reported they wanted to be full-time remote post-pandemic. It’s a desire among business leaders as well. In the 2022 Velocity Global Work in Progress report, 63% of the more than 1,000 tech leaders surveyed said they would prefer to work from a new location such as closer to family or overseas. As employers continue to institute policies around different workplace concepts – remote, in-office, or hybrid – employees are evaluating if those policies align with their priorities. “The ability to work remotely is one of the most important conversations employers can have with their current and potential employees,” said Robert Herjavec, founder and CEO of Herjavec Group and Velocity Global brand ambassador. “I grew a leading cybersecurity company by committing to hire top talent from anywhere. I know the benefits that ‘work anywhere’ brings to a business, but now employees know the benefits it brings to their lives. There’s no turning back and Velocity Global’s Out of Office Year sheds light on how simple it can be to make this benefit a reality.” Out of Office Year Contest Details The contest is open to all U.S. residents interested in moving to another location while keeping their current job. At OOOyear.com, applicants submit up to a 60-second video explaining where and why they want to work remotely. Velocity Global will select three applicants and fulfill their dreams of working anywhere. Velocity Global will facilitate the conversation between the employees and their employers regarding worry-free compliance, payroll, and employee support. Velocity Global will support that employee through its global work platform in any of more than 185 countries for one year at no cost to the employer. The employer simply continues to pay the salary, benefits, and other regulatory requirements just as they do now for that employee. The winners and their stories will be chronicled through Velocity Global’s social media channels to inspire other employees and employers to enter the future of work. For more information about the contest or to submit an entry, please visit OOOyear.com. Applications are now open until January 31, 2022. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global Eli Rice +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

December 15, 2021 07:01 AM Mountain Standard Time

Video Image

Agora Data Advances Technology

Agora

Agora Data, inventor of the first-ever crowdsourced securitization and reducing interest rate line of credit for the Buy Here Pay Here industry, recently fueled its technology platform, AgoraInsights, with more robust reporting functionality, historical trends, and real-time data. The added features provide a vital resource for an underbanked and underserved industry by making data-driven analytics easily accessible, and free of charge to all members. Agora seeks to enable auto dealers and small to mid-sized finance companies to have better analytics into their portfolio’s performance and value, and as a result make more effective business decisions. The recent AgoraInsights enhancements, based on input obtained from Agora customers and industry experts, fulfills an important need for more knowledge to plan strategically and proactively. The easy-to-use dashboards display both high-level as well as detailed information with impactful graphics, including make and body style, most sold vehicle, age of collateral, repossessed most often, highest down payment, loan valuation, loan delinquency, and more. In addition to the enhanced reporting capabilities, dealers can compare their portfolio’s performance with national and regional trends. “It is our goal to continuously improve, create, and organize data-driven information so our customers are on the forefront of industry trends and can better understand the key drivers that impact their portfolio’s performance,” said Zach Maynard, SVP of Product, Agora Data. “Agora makes available to customers the ability to utilize data-rich reporting to determine the cars that perform well, or poorly, in their region and use the information to ultimately better manage their business.” “Data science provides the backbone for all our industry-changing solutions. We’ve back-tested and trained our models with over $15 billion of loan data creating predictability and accuracy using artificial intelligence and machine learning,” said Steve Burke, CEO of Agora Data. “Reimagining auto finance with industry-changing solutions is helping dealers establish best practices and gain the freedom and resources to build wealth.” For more information about AgoraInsights https://agoradata.com/agorainsights/. Dealers and finance companies wanting to connect and gain more knowledge about their portfolios, we invite to join us at https://app.agoradata.com/signup. About Agora Data, Inc: Agora Data's platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to finance their subprime customers. Agora's family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth, compete, and build wealth. Powered by patent pending technology, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

December 14, 2021 09:03 AM Eastern Standard Time

Catalyst Marketing Agency Wins Two MarCom Awards

Catalyst Marketing Agency

Catalyst, a Denver-based creative marketing agency, is the recipient of both a 2021 Gold MarCom Award for the agency’s blog and a Platinum MarCom Award for an e-Book created for Redis. The Platinum-winning e-Book, created jointly for Redis and Microsoft, is a sales tool used to educate current customers on Redis’s new offerings, enabling the sales team to increase the adoption rate for their latest platform. The Gold Award-winning Catalyst blog features news and insights on the latest trends in marketing from Catalyst’s Co-Founder and Chief Marketing and Growth Officer, Robin Emiliani. “We are thrilled that our blog, a place where we share our experience and point of view about all things marketing–with a touch of humor–was acknowledged as a top digital resource,” said Robin Emiliani. “And to have a client project win MarCom’s highest recognition speaks to our commitment to delivering high-quality deliverables that are not only smart and creative but better connect our clients with their customers.” MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. The 2021 competition saw more than 6,000 entries from the United States, Canada, and 39 other countries. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. About Catalyst Catalyst is a creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers' attention. Learn more at catalystmarketing.io. Contact Details Catalyst Marketing Agency Maureen Walker +1 303-929-0481 maureen@catalystmarketing.io Company Website https://catalystmarketing.io/

December 13, 2021 09:00 AM Mountain Standard Time

Velocity Global hires Colin McDonagh from Facebook to expand contractor management expertise

Velocity Global

Velocity Global, the leading provider of global talent solutions, today announced it welcomed Colin McDonagh as its vice president of Emerging Business. McDonagh applies more than a decade of experience innovating programs to source top contractor talent for global companies. McDonagh is a frequent expert speaker and contributor on the Future of Work and was the architect for Meta’s (formerly Facebook) highly respected Direct Source program. “We help companies work with anyone, anywhere, anyhow. Colin is an expert on all three,” said Eric Schroeder, Velocity Global chief operating officer. “Colin built a world-class contractor program at one of the largest companies on the planet and solved the complexities that stand between flexible talent and getting work done. He’ll apply that knowledge for our clients and our own triple-digit growth.” Velocity Global’s work platform combines the company’s proprietary cloud-based talent management technology, personalized expertise, and unmatched global scale to build globally distributed teams. More than 1,000 clients rely on Velocity Global’s platform in 185 countries and all 50 United States without the need to set up their own legal entities or state registrations. “There’s no such thing as a company that relies solely on internal employees. Companies like Meta can’t execute big ideas without a diverse workforce from every corner of the globe,” said McDonagh. “I chose to join Velocity Global to contribute proven methods to simplify the process to work with anyone, anywhere, anyhow and honestly change the future of work at incredible scale,” said McDonagh. McDonagh is based in Dublin, Ireland, and is building a global team to deliver products and solutions for contractors and freelancers. Those positions are posted with other Velocity Global opportunities at https://velocityglobal.com/about-us/careers/. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 johnhall@velocityglobal.com Company Website https://velocityglobal.com/

December 13, 2021 07:01 AM Mountain Standard Time

Image

ThriveFantasy Partners with Fanatics to Continue NFL and College Football Growth Strategy

ThriveFantasy

ThriveFantasy, the leading player prop daily fantasy sports and esports platform, announced today it has signed a partnership deal with Fanatics, the fast growing American online retailer of licensed sportswear, sports equipment and merchandise. Through this partnership, Fanatics will provide ThriveFantasy with several co-branded marketing benefits aimed at cross promoting its unique offerings to the growing and active Fanatics fan and user base. Among these services will include advertising on Fanatics social media platforms and co-branded email marketing to its fan base. “Fanatics has become a one-of-a-kind brand in this space. Because of this, it made complete sense to create this type of partnership,” says Adam Weinstein, founder and CEO of ThriveFantasy. “We believe that there is a large cross over between the Fanatics fan base and those who play daily fantasy and esports and we can’t wait to engage, so that ThriveFantasy can become a go to destination for them.” About ThriveFantasy ThriveFantasy is a Daily Fantasy Sports and Esports App for Player Props. Thrive eliminates the countless hours of research users have to spend, by only focusing on the top-tier athletes that have the biggest impact on the game. Follow ThriveFantasy on Instagram (@ThriveFantasy), Twitter (@ThriveFantasy) and Facebook (ThriveFantasy). Download the app today via the App Store and Google Play. App Store https://apps.apple.com/us/app/thrivefantasy/id1240062484 Google Play https://play.google.com/store/apps/details?id=com.appster.p2f&hl=en_US Contact Details Michael Adorno +1 917-399-3743 mvadorno@gmail.com Company Website https://www.thrivefantasy.com/

December 13, 2021 09:01 AM Eastern Standard Time

Spotlight Sports Group and Diario AS Enter Into Joint Venture

Spotlight Sports Group

Spotlight Sports Group (SSG), a world-leading technology, content and media company specializing in sports betting and fantasy sports, announced today a joint venture with Diario AS (AS.com), the #3 sports publisher globally. The partnership will unleash new, high-growth revenue streams by combining Spotlight Sports Group's sports betting expertise and user engagement technology with AS.com’s millions of unique monthly visitors. The joint venture brings together elements of the two businesses to create a team of specialists to oversee the management of the website. AS.com’s selection to partner with Spotlight Sports Group and its state-of-the-art affiliate technology platform reflects the size of opportunity the partnership presents for the publishing giant. “We are thrilled to have created this true partnership with AS.com. They are a progressive company with an engaged audience and alongside our specialist sports betting content, this innovative platform will keep fans fully informed to make educated bets using Spotlight Sports Group’s data-driven affiliate technology,” said Harry von Behr, Managing Director (Sport) & co-US CEO of Spotlight Sports Group. “This partnership positions Spotlight Sports Group as a leading provider of sports betting affiliate and engagement technology across the global publishing sector.” Spotlight Sports Group will deliver: Native Spanish language betting content Responsive website using Spotlight Sports Group’s bespoke affiliate technology Proprietary data sets AI-based automated content generation Smart content modules, bet builders and free-to-play games Specialist services across technical SEO, social media and real-time CRM Revenue optimization management Gonzalo Teubal Rodriguez of AS.com commented “This partnership is a win-win for AS.com. It will deliver a world-class purpose-built platform for millions of sports fans built on the foundations of Spotlight Sports Group’s affiliate technology and empowering our users by giving them access to quality content and intuitive betting information and tools.” Rodriguez added, “It’s a chance to build a long term partnership with a like-minded global publisher while creating a sustainable revenue model to complement our core publishing business.” Spotlight Sports Group announced its intention to work with the world’s largest media companies by recently expanding its global proposition. This new-look offering includes a suite of products designed to showcase its specialist expertise in turnkey affiliate solutions for global publishers. AS.com’s Spanish-language content and sports betting affiliate platform is now live and available for sports fans in Spain. For more information on Spotlight Sports Group please visit: https://www.spotlightsportsgroup.com/en_us/ ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group (owned by Exponent Private Equity) is a world-leading technology, content and media business specializing in sports betting and fantasy sports. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages. ABOUT DIARIO AS (AS.com) AS.com serves millions of users each month to its platform by using three language editions in Spanish, English and Arabic. The site primarily focuses on news, stats and commentary on soccer leagues throughout the world. In addition, it also features Spanish-language coverage of the major sports leagues in America, including the NFL, MLB and the NBA. Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.spotlightsportsgroup.com/en_us/

December 13, 2021 08:01 AM Eastern Standard Time

StoryTap Partners with NRF 2022 to Become Retail’s Big Show’s Video Story Platform

StoryTap Technologies Inc.

For the second year, StoryTap has partnered with the National Retail Federation (NRF) to produce authentic video stories at scale. StoryTap is the patented video platform that enables leading organizations to easily create and share authentic storytelling experiences from speakers, exhibitors, and attendees. NRF will be leveraging StoryTap’s innovative technology to secure pre-show videos from attendees and speakers and will be on-site from January 16th to 18th, 2022, to produce over 250 videos throughout Retail’s Big Show. In 2020, StoryTap partnered with NRF to collect and distribute 252 authentic video reviews and rank on the first page of Google through video SEO resulting in a 3x increase in brand engagement on the NRF’s Exhibitor Testimonials webpage. “StoryTap has been an amazing addition to Retail’s Big Show,” shared Paul Kriebs, Senior Director, Brand Marketing at the National Retail Federation. “It has been so easy to collect videos, sort through them and arm them with SEO tags that we can host on our website. It has been phenomenal to get so much extra feedback and content thanks to StoryTap, and we are excited to see what NRF 2022 will bring.” StoryTap is a video story platform that simplifies video creation, curation, and distribution. The easy-to-use platform offers enterprise brands the opportunity to create brand-directed high-value and high-volume video content at a fraction of the cost of traditional video production. Our white-glove curation meets brand criteria for quality, messaging, SEO optimization, and social distribution. After submitting the videos, attendees can socially share their videos with their audiences with a single click— driving engagement and awareness about NRF 2022. “We’re thrilled to partner with Retail’s Big Show again,” shares Bernadette Butler, co-founder and CEO of StoryTap. “This conference will be our return to in-person events, and I’m certain this year will be more special than ever. I’m excited that StoryTap will capture the tradeshow with video stories from those attending, exhibiting, and speaking at NRF 2022.” As a special offer, attendees at NRF 2022 are eligible to receive an extra 20 free videos with a one-year license with StoryTap. For more information, interview opportunities or to schedule a demo, please contact: Caleigh Alleyne Public Relations Manager caleigh@storytap.com (416) 271-6196 About StoryTap StoryTap is the patented video story platform that enables you to easily create and distribute authentic experiences from real customers and employees at scale. Using our platform, you can create compelling and highly searchable video content for your organization—all without the high production costs. And by doing so, you can increase conversion rates, brand awareness, connect with more customers and prospects, and boost bottom-line results. See how Fortune 500 brands like UCLA, Danone, Enfamil and Veet are using StoryTap to build trust, loyalty and triple engagement at www.storytap.com. About NRF The National Retail Federation, the world’s largest retail trade association, passionately advocates for the people, brands, policies and ideas that help retail thrive. From its headquarters in Washington, D.C., NRF empowers the industry that powers the economy. Retail is the nation’s largest private-sector employer, contributing $3.9 trillion to annual GDP and supporting one in four U.S. jobs – 52 million working Americans. For over a century, NRF has been a voice for every retailer and every retail job, educating, inspiring and communicating the powerful impact retail has on local communities and global economies. Contact Details StoryTap Caleigh Alleyne +1 416-271-6196 caleigh@storytap.com Company Website https://storytap.com/

December 09, 2021 11:55 AM Eastern Standard Time

1 ... 101 102 103 104 105 ... 135

Back