Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Summer Dating Tips from an Expert

YourUpdateTV

According to a recent survey conducted by Bumble, more than one-third of respondents in the U.S. say they are more open to exploring a relationship with someone who lives in another city. Recently, Sex & Relationships Expert at Bumble, Shan Boodram, participated in a nationwide satellite media tour to discuss her top tips for finding a date this summer and advice on optimizing your dating profile. A video accompanying this announcement is available here: https://youtu.be/T7jBcsH4Mbs Travel is expected to be at an all-time high with vacations and weddings in full swing, which means the perfect opportunity for a summer romance in a new city or country. Dating apps like Bumble, the women-first dating and social networking app, can help you find new people you may be interested in – or at the very least, help you meet some new friends. “We’re excited to see all of the connections that will be made this summer, both abroad and at home, especially as we’re seeing a natural progression and eagerness for folks to meet in person again,” said Shan Boodram, Bumble’s Sex and Relationships Expert. “Though dating while traveling can just be a fun summer fling, we also found in a recent survey that more than one-third of respondents in the U.S. say they are more open to exploring a relationship with someone who lives in another city, so we encourage you to get out there, no matter where you may be!” Here are tips on dating while traveling, just in time for a summer of fun – and maybe even love. Plan ahead and save time: If you want to make the most out of your dating experience, lean into dating app features that may help you get a sneak preview of who you can connect with - before your trip. For example, Bumble offers a Travel Mode, which allows you to change your location to a new city so you can look for local connections before your arrival. Be open-minded: Just like you might be more open to trying a new food or activity when on vacation, apply that same attitude to meeting new people while abroad. If you meet someone who isn’t necessarily your type, don’t immediately dismiss them. Try to have an exploratory mindset and be willing to meet someone different. Update your bio: Every time you travel to a new city or country, updating your dating app bio can be a helpful way to attract the people and experiences you’re seeking. This can include the languages you speak, how long you’ll be in town, and even asking a question about the best local spot in the city. Ending on a question or an itinerary point on your travel list makes for easy conversation starters. Remember that you can change your radius to see people who are between 1-50 miles from you, too! Hop on a video call before meeting: Many online dating platforms provide secure and safe ways for people to connect. In turn, singles everywhere are getting creative, figuring out how to learn more about each other before meeting. On Bumble, you can make voice and video calls directly in the app, so you can speak to your date without sharing any personal information, like a phone number or email address. This can also help check if your new match is someone you want to spend time with on your vacation. Schedule a date as soon as possible: The time it takes to slowly build a connection is a luxury you don’t always have when traveling. Once you connect with someone you’re interested in and feel comfortable and confident with meeting them in person, don’t be shy about suggesting the first date or respectfully following up on a conversation. Also, don't be afraid to invite this person into your existing plans! People love to delight in their own city and you'd also be surprised at how many people haven't been tourists in their own town. Take charge when choosing the location: Being in charge of choosing your date location is a simple but effective way to feel safe when dating abroad. Ensure that your first date spot is somewhere in an open and public space, and suggest a daytime date for a first meeting, or if you're traveling with friends, invite them to join the group and bring friends too! Before going out and meeting someone new, let a trusted contact know where you're going, such as your rental home host, the hotel concierge, or a friend, and set time to text or check in with them every so often. If you’re on the date and feel like it’s not for you, pre-plan a natural exit strategy for yourself because if you feel uneasy at any point, it’s important that you trust your gut and put yourself first. Always feel like you can enlist the help of a bartender or server if needed and ensure that you’re familiar with local emergency contact numbers, too. For more data-driven tips, expert advice, and resources to help guide your dating journey this summer, visit bumble.com/the-buzz. The app is free and available worldwide within the App Store and Google Play. About Shan Boodram, Bumble's Sex & Relationships Expert: Shan Boodram is a certified sex educator and intimacy expert. Boodram is host of the top podcast, "Lovers and Friends," the best-selling author of “The Game of Desire,” resident expert on Netflix's “Too Hot to Handle,” and currently stars in Peacock’s new show “Ex-Rated with Andy Cohen". She is an ambassador for AIDS Healthcare Foundation and WomensHealth.gov, and a member of the American Sexual Health Association. About Bumble: Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression, or bullying. Bumble is free and available worldwide in the App Store and Google Play. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 09:00 AM Eastern Daylight Time

Video

No. 1? What Is Making This Grocery Delivery App A Preferred Choice In Southeast Asia?

Society Pass Incorporated

Society Pass (NASDAQ: SOPA) E-commerce, made possible by the internet, is still booming. Businesses like Amazon.com Inc. (NASDAQ: AMZN), eBay Inc. (NASDAQ: EBAY), and Shopify Inc. (NYSE: SHOP) are soaring, with more people ordering products online than buying them in stores. While most businesses nose-dived during the COVID-19 pandemic, movement restrictions induced by the pandemic fueled online retail sales. Online sales grew from 16% to 19% in 2020, with Southeast Asian countries significantly contributing to the growth, according to numbers in a United Nations Conference on Trade and Development report. Southeast Asia, which includes countries like Philippines, Vietnam, Singapore and Malaysia, is home to more than 681 million people — 47% of whom prefer online shopping, with about 144 million people regularly purchasing online. E-Grocery Boom Consumers can shop online from anywhere and choose from a wide array of products such as groceries to be delivered directly to them. Online grocery, or e-grocery, shopping has also been gaining momentum for some time. The e-grocery market is quickly expanding throughout the world, with players like Uber Technologies Inc. (NYSE: UBER), Instacart, Amazon Fresh and Fresh Direct serving customers in North America and Europe. Southeast Asia is also seeing significant growth in the e-grocery market. A breakdown of the market by IGD Asia indicated: Asia, the largest regional grocery market in the world, is expected to grow by a compound annual growth rate (CAGR) of 6% between 2018 and 2023. The grocery market will be worth $4.2 trillion by 2023, up from $3.1 trillion in 2018. Its share of global grocery spending will be 37% in 2023, adding around $1.1 trillion to the worldwide grocery market. China, India and Indonesia will be the biggest contributors to the region’s top-line growth, accounting for 74% of new sales added by 2023. A Convenient Grocery Delivery App? That level of growth could be a boon for a company like Pushkart.ph, an online grocery service started in 2017 that delivers fresh goods to consumers who use its feature-packed app. Pushkart’s platform was developed by a group of young Filipino millennials whose goal was to ensure fast, convenient and safe grocery delivery to customers’ doors. From Day One, Pushkart.ph — available on the web, Google Play Store and the Apple Store — said that in addition to serving consumers, it wants to be the platform of choice for retailers and help them sell their products quickly without learning the technicalities of running a digital platform or managing a logistics fleet. From a single flagship fulfillment center at Fisher Supermarket, which has been operating since 2017, the platform is now supported by three additional hubs: Market! Market!, Ayala Malls Feliz, and AllDay Supermarket — Global South. What Makes Pushkart.ph Say It’s Confident It Stands Out From The Rest? Consumers — The company wants to bring value to consumers by allowing them to shop for their basic needs anytime from anywhere they want while sparing them from heavy city traffic or the hassle of carrying heavy bags of groceries. Companies — The company wants to make it easy for corporate clients to purchase every office pantry supply they need from a single source and with the convenience of having flexible payment schemes. Merchants — The company plans to empower retailers to reach the online market by giving them the means to easily transform their shops to include digital sales. Society — The company wants to bring more jobs through online commerce. Pushkart.ph is a division of the Society Pass Inc. ( NASDAQ: SOPA ), a Southeast Asian acquisitions-focused e-commerce holding company. Currently operating six subsidiaries, SoPa plans to expand to more than 10 more subsidiaries in eight verticals — loyalty, merchant software, lifestyle, food and beverage delivery, travel, digital advertising and telecoms — by the end of 2022. Since its inception in 2018, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants and brands on its platform. Apart from Pushkart.ph, SoPa provides merchants with #HOTTAB Biz, lifestyle e-commerce through Leflair.com and Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam. In addition, SoPa operates Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator. About Society Pass (NASDAQ: SOPA ) As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, and Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam. For more information, please check out: http://thesocietypass.com/. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga.com Benzinga +1 877-440-9464 info@benzinga.com Company Website https://thesocietypass.com

June 17, 2022 08:25 AM Eastern Daylight Time

2022 GUIDE TO SUMMERTIME FUN

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/eB9T1JYMnNI The hot and long days of summer are upon us and families from coast to coast are eager for some fun in the sun. In fact, more Americans plan to travel this year, with 73% of consumers expected to take an average of two trips. Hitting the road remains popular, while confidence in flying has increased from last year. According to recent stats, 79% of people plan to drive to at least one vacation destination, while air travel accounts for 45%—increasing by 5% compared to 2021. However, staycations remain popular due to record-high gas prices, escalating airfares and the war in Ukraine. It’s been found that 25% of Americans will travel shorter distances and 23% plan on less expensive activities. Whether traveling near or far, spending time with family and friends ranks high on the list of anticipated summer activities, including beaches, ball games and barbeques. Grilling season has always been a favorite with many backyard chefs expected to cook up and serve 50 billion hamburgers and 20 billion hotdogs this year. Wellness is also a high-priority, with many Americans engaging in healthful summertime habits, like running, biking, and including supplements into their diets. Braun-Silva has some unique ways to enjoy the summer while building special memories with friends and family. TRAVEL SMART: Summer travel is here and it is going to be a busy season. New Amex Trendex data found that more than half of respondents agree they plan to travel more this summer than in previous years. Braun-Silva’s first tip is to travel smart, saying, “Most of us are looking for added flexibility and confidence when booking a trip. Whether visiting white sandy beaches along crystal blue waters or hiking a national park, there are services available to help make traveling easy and convenient." One way to travel smart is through American Express' Trip Cancel Guard, a new benefit for American Express U.S. Card Members that truly allows travelers to cancel flights for any reason. The smart travel tips don't stop there - from building a dream itinerary to finding the best offers on flights and hotels, consider booking your travel with American Express to up the ante. American Express Travel is a one-stop-shop for planning a vacation thanks to their world-class customer service, 24/7 access to expert travel consultants, exclusive programs and benefits, and more. For those who want an elevated travel experience without breaking the bank, Braun-Silva says U.S. Platinum Card Members can get access to the International Airline Program through Amex Travel which gives travelers savings on international flights for First, Business and Premium Economy seats across more than 20 world class airlines. For more information, visit AmexTravel.com to book. Terms apply. Direct link: AmexTravel.com Social media handles: @AmericanExpress Hashtags: #AmexTravel PRIORITIZE WELLNESS: Overall wellness is a high-priority for many of us. Braun-Silva points out that there are many ways we can engage in healthful summertime habits. “This time of year is perfect for walking, hiking, running, and biking. To support these outdoor activities, it’s helpful to include supplements into our diets,” says Braun-Silva, “As we age our bodies produce less collagen, which helps with healthy joints and skin elasticity. I’ve been adding collagen into my daily routine for years.” MD Logic Health’s Marine Collagen with COFACTORS is made from the highest quality wild-caught non-GMO white fish, which promotes lean muscle mass, strong bones, hair, skin, and nails, supports gut health, and promotes new Collagen production. Braun-Silva adds, “It easily dissolves and has no fishy taste or smell so you can add it to fun summertime drinks, like smoothies, and your meals, to boost your protein intake, at any time without the unnecessary calories.” MD Logic Health, Marine Collagen has a special blend of cofactors including Vitamins A, C, Zinc, and Copper, and also includes Biotin, so that your health can radiate from the inside out. For a limited time, use code COLLAGEN for 15% off. For more information, go https://www.mdlogichealth.com/products/marine-collagen. Direct link: https://www.mdlogichealth.com/products/marine-collagen Social media handles: @mdlogichealth Hashtags: #mdlogichealth #supplementinglife KEEP IT COOL: As the temperatures heat up, Braun-Silva says look out for ways to make summer a bit cooler, adding, “This is one of my favorite tips and it’s really a no brainer—ice cream!” According to a new national poll, 34% of respondents say eating ice cream in summer makes them feel like a kid again. The lifestyles expert says, “One of my favorite summer desserts is a delicious ice cream cake—perfect for pool parties, backyard BBQs, Father’s Day, or any fun summer gathering. Everyone loves them.” There are several cakes to choose from, like Carvel Sheet Cake and Lil Love Strawberry Crunchie Cake to OREO. Braun-Silva recommends picking one or two up at your local grocery store by looking in the bakery freezer case or by going to ILoveIceCreamCakes.com for a store locator. For more information, visit ILoveIceCreamCakes.com for a store locator. Direct link: ILoveIceCreamCakes.com Social media handles: @ILoveIceCreamCakes Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 16, 2022 11:00 AM Eastern Daylight Time

Video

Celebrate National Candy Month in June

YourUpdateTV

Kick off summer with National Candy Month in June! This month-long celebration occurs each June to celebrate Americans’ favorite confectionery treats, their contributions to emotional well-being and the good times they bring to summer occasions. Recently, Lauren Boland and Carly Schildhaus from the National Confectioners Association participated in a nationwide satellite media tour to discuss Americans’ favorite candies and the connection between candy and emotional well-being. A video accompanying this announcement is available at: https://youtu.be/01lDotBhb2U Confectionery enjoys a special place in American life all year round, but as Americans embark on road trips, beach vacations and other summer adventures, chocolate and candy will play an even more important role in their celebrations. In fact, 71% of Americans say their summer holiday celebrations will involve these fun treats, according to a National Confectioners Association survey. Some more findings from the survey: 83% of people headed on a road trip this summer will enjoy chocolate and candy. 63% of beachgoers in the U.S. will bring candy with them. 76% of Americans who plan to go camping will bring candy. The survey also reveals that when in the mood for something sweet, Americans prefer chocolate, gummy candy and taffy for summer adventures, with watermelon, cherry and strawberry as their favorite summer candy flavors. As National Candy Month begins, the confectionery industry continues to provide chocolate and candy treats in a variety of sizes, types and formats for all types of consumers to enjoy, whether they’re having a piece of chocolate, sharing something sweet with a friend or celebrating a special moment or occasion. Regardless of how they consume their favorite treats, the average American enjoys chocolate and candy 2-3 times per week, averaging 40 calories per day and just one teaspoon of added sugar per day. For more information on National Candy Month, visit NationalCandyMonth.com. About the National Confectioners Association (NCA): The National Confectioners Association is the leading trade organization for the U.S. confectionery industry, which generates more than $37 billion in retail sales each year. Making chocolate, candy, gum and mints, the industry employs nearly 58,000 workers in more than 1,600 manufacturing facilities across all 50 states. NCA advocates for an environment that enables candy makers to thrive and work to ensure that chocolate and candy are celebrated for their contributions to culture, society, the economy and everyday moments of joy. Learn more at CandyUSA.com or follow NCA on Facebook, Twitter and Instagram. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 13, 2022 12:00 PM Eastern Daylight Time

Video

CleverTap Completes Acquisition of Leanplum

CleverTap

CleverTap, world’s No.1 retention cloud, today announced it has completed its acquisition of San Francisco based Leanplum, a leading multi-channel customer engagement platform. The acquisition, originally announced on 19th May, was closed in a record time of 3 weeks. With this acquisition, CleverTap has strengthened its footprint in the US and Europe. CleverTap will combine the product stack of both organizations and extend its world-class solutions and technology to all its customers and prospects worldwide. Momchil Kyurkchiev, Co-Founder of Leanplum, has joined CleverTap’s leadership team as Chief Strategy Officer. With the completion of the acquisition, CleverTap also welcomes marquee investors Norwest Partners, Shasta Ventures, Canaan, and Kleiner Perkins as its shareholders. The acquisition becomes revenue accretive for CleverTap from June 1st 2022. “We are very excited to welcome Momchil and all Leanplum employees to the CleverTap family and expect full integration of the two companies, including an integrated product in the market to get completed over the next 3-4 quarters,” says Sunil Thomas, CleverTap Co-founder and Executive Chairman. “With this acquisition customers will now have a wide variety of product features and options to choose, from the best of both product line-ups (A/B Testing, Segmentation,Campaigns, Journeys etc.). At the same time, the acquisition provides a much bigger growth, exposure and learning opportunities for employees and collectively we will now become a dominant force with a large global footprint”. “The Martech landscape the world over is evolving at an exponential rate and hyper-personalized digital engagement at scale is the need of the hour. I am sure that together, Leanplum and CleverTap will address this need and continue to drive innovation in this space. CleverTap and Leanplum individually have had a robust presence in terms of geographical reach, industries, and categories. Collectively we will now become a dominant force with a large global footprint,” says Momchil Kyurkchiev, Chief Strategy Officer at CleverTap. “As we expand globally, we are looking to retain as well as grow 100% of the Leanplum customers by bringing all combined capability on one platform in due course. We also plan to increase our headcount in the US and Europe. Together, we aspire to be recognized as a SaaS talent powerhouse built on a strong people-first culture driven by values and equality,” added Sunil. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronics Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 13, 2022 06:31 AM Eastern Daylight Time

How Parents Can Help Kids Financially Prepare For Post-Graduation

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

June 10, 2022 08:00 AM Eastern Daylight Time

Video

Get Ready for Camping Season!

YourUpdateTV

It’s officially camping season. For many camping enthusiasts now is the right time to learn more about their favorite outdoor activity and resources available to them. Recently, Chief Marketing Officer at Campspot, Erin Stender, conducted a satellite media tour to talk about new camping trends and the launch of the Campspot Outdoor Almanac. A video accompanying this announcement is available at: https://youtu.be/WdJrAcnUDiQ While the outdoors industry tends to talk about camping as a trip, a travel choice, an adventure, our recent survey data found that 90% of campers believe that camping has given them the opportunity to create lasting memories for themselves and their families. Camping isn’t just a trip. Camping is a lifestyle — and a powerful one that people use as a lifeline to escape their busy and chaotic lives. · 96% of campers say camping improves their mental health · 83% of campers see camping as a lifestyle that allows them to explore different places throughout the year · 33% of campers have a goal of becoming a full-time camper · Relaxation is the number one most common reason for going camping Brought to you by Campspot + Pinterest, The Campspot Outdoor Almanac is the outdoor enthusiast’s guide to key information, dates, and trends about their favorite outdoor activities—camping included. From fishing to national parks to seasonal recipes the Campspot Outdoor Almanac has eight sections that feature key dates and events, trends, expert advice, and destination spotlights to inspire your adventures this summer and fall. The Campspot Outdoor Almanac is a free biannual digital and print publication. To sign up to have our next issue delivered straight to your door, visit: http://www.campspot.com/about/outdoor-almanac About Erin Stender: As Chief Marketing Officer at Campspot, Erin Stender leads the company’s marketplace programs as Campspot continues its mission to help more people get outdoors and make camping memories. She focuses on bridging the software and consumer platform marketing programs while further expanding its advertising reach, brand awareness, and growth efforts. Stender has nearly two decades of SaaS and e-commerce marketing experience, with a track record of building brands, growing high performance teams, and designing impactful go-to-market, integrated marketing programs. She most recently held the role of Vice President of Marketing at Neon One, a nonprofit software company, where she led marketing and corporate brand strategy and spearheaded a comprehensive visual rebrand and a product unification effort. Prior to Neon One, Erin held senior roles at industry-leading B2B and B2C organizations including Bodybuilding.com, Classy.org, Evernote and Active Network. Her experience across both start-up and mature corporate environments, including an IPO, has centered on scaling demand, building content-driven growth engines, and building customer-centric experiences. About Campspot: Campspot is a leading online marketplace for RV resorts, family campgrounds, cabins, glamping options and more, providing access to more than 140,000 campsites across the United States and Canada. Campspot’s real-time, cloud-based campground management solution enables a best-in-class reservation system (site inventory and ancillary add-ons) by giving its customers a POS system and the necessary management tools (utility billing, housekeeping tracking, etc.) to provide the best possible user experience. Campspot provides an intuitive easy-to-navigate guest booking experience that returns relevant and easy-to-modify searches, making planning a vacation seamless. For more information, please visit www.campspot.com. Follow Campspot on Facebook, Instagram, and Twitter. Download the Campspot Mobile App on Apple IOS HERE and Android HERE. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 08, 2022 01:30 PM Eastern Daylight Time

Video

Pencil partners with Adobe to bring AI-generated ads to brands & agencies

Pencil

Creative AI company Pencil has partnered with Adobe to bring professional-grade, AI-generated video ads to creative teams in brands and agencies. With the mass pivot to ecommerce over the past 24 months, brands have leaned heavily on online advertising to acquire new customers and grow their businesses. However, successful online advertising calls for massive volumes of on-brand, personalized content. Pencil has been using algorithms to help brands & agencies generate online advertising content at 10x lower time and cost, while improving results by 2x, since 2018. During the pandemic, Pencil saw the need for both automation and sustainability with respect to creative jobs as companies began to shift advertising operations online. By integrating Pencil’s AI-generated ads technology with Adobe After Effects, creative teams in brands and agencies now have access to tools allowing them to operate at scale – eliminating repetitive tasks so they can focus on more conceptual work. Powering higher production value AI content with Adobe After Effects capabilities One of the main challenges of AI content generation is the production quality – professional grade transitions, animations and video effects can make or break an ad’s aesthetic, which in turn affects customer engagement and return-on-advertising-spend (ROAS). The superior visual quality enabled by Adobe After Effects gives brands and their marketing strategies an additional edge over their competitors not using AI ads. Improving creative workflows and kindling inspiration with Pencil and Adobe After Effects Integrating Adobe After Effects into Pencil enables professional creative teams already working with Adobe to seamlessly adopt AI content generation within their existing workflows. The integration not only benefits creatives, but also small business owners who can now access professional grade advertising content at an accessible low cost. Whether you’re a professional creative, large brand marketer or small business owner, Pencil joining forces with Adobe After Effects enhances the scale, quality and performance of creative work that you’re able to achieve. Rob Carliner, Co-founder/COO of Angela Caglia Skincare, commented: "Pencil is by far the best way to create winning video ads at scale. By combining Oscar-worthy AI editing software (powered by Adobe After Effects) with AI learning algorithms it effectively eliminates the guesswork out of what makes for winning ad creatives." Will Hanschell, Co-Founder and CEO of Pencil commented: “ Our decision to integrate Adobe After Effects in our platform was an easy one. Being able to provide professional-grade AI content was originally an internal challenge but we were able to turn that around with Adobe After Effects network rendering. It has also allowed us to improve the processes and workflows of our creative users, and allowed them to focus more on shaping quality content rather than repetitive creative tasks.” In addition to its new Adobe After Effects integration, Pencil leverages proprietary technology to generate video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics. About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil’s AI-generated ads are a new way of making ads that algorithmically optimise for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s Creative AI platform generates ads in minutes and has been shown to double returns for brands. Pencil was founded in 2018 with a team from Google, Meta and Uber and is backed by Sequoia Capital India’s Surge, Wavemaker Partners, Singapore Innovate and Entrepreneur First. For further information visit: https://www.trypencil.com Contact Details Pencil Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.trypencil.com/

June 08, 2022 09:00 AM Eastern Daylight Time

Image

Retention Cloud Leader CleverTap Unveils TesseractDB™

CleverTap

CleverTap, the world’s No. 1 retention cloud, today announced it has unveiled TesseractDB ™, the world’s first purpose-built database designed to dramatically improve user engagement and retention for digital consumer brands. TesseractDB ™ brings true technology innovation to growth marketing leaders looking to deliver in-context, timely, personalized messaging and recommendations across all user touchpoints. TesseractDB ™ makes massive amounts of first-party user data in a privacy-friendly, accessible, and affordable way to power real-time user personalization. Leveraging machine learning and Artificial Intelligence (AI), it offers limitless scale and enables digital brands and businesses to harness data and context for every interaction. User engagement and retention start from Day One when a user launches an app for the first time. Research estimates that nearly 85% of all messaging is considered spam, an average of about 122 billion messages globally. About 36% of spam content is generated from ill-timed, non-personalized marketing messages. This problem continues to be prevalent due to the limited data technologies that are patently unable to store the massive volumes of first-party data required to offer a truly personal customer experience. “Today, we are excited to unveil TesseractDB ™, the data technology that powers the CleverTap platform. It will allow global growth marketing teams to achieve true omni-channel customer engagement,” said Sunil Thomas, CleverTap Co-founder and Executive Chairman. “In the last 40 years, MarTech vendors have cobbled together generic off-the-shelf data technologies in an effort to solve for end-user messaging. These technologies have been limiting, and as a result, brands simply cannot fully unlock their own user data for real and meaningful relationship building. To transition away from the spam and transactional communication that is so prevalent in MarTech today, we must make user data available, affordable, and easily accessible. This is why we invented TesseractDB ™.” TesseractDB ™ is a giant technological leap that removes all data related limitations typically associated with the MarTech industry. Using TesseractDB ™, digital brands can offer each user a magical onboarding experience and continue to deliver delightful experiences throughout their journey. TesseractDB ™ enables CleverTap to offer unmatched technology, features, and capabilities - Unlimited data look back periods without any limitations High speed, scale, and unmatched throughput Rich, granular first-party user data storage Built-in real-time machine learning and AI Hyper-personalized engagement and recommendations “Until now, data look back and access limitations, created by overages and cost, prevented brands from unlocking the full potential of first-party user data for engagement. This is a deep tech and science problem. With TesseractDB ™, CleverTap provides the industry’s most versatile segmentation and data processing engine for mobile engagement, ” says Momchil Kyurkchiev, Chief Strategy Officer, CleverTap. He adds, “TesseractDB ™ is designed to provide MarTech professionals a cost-effective and efficient way to capture unlimited data streams and deliver actionable insights and analytics to drive personalization and engagement.” About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. For brands that understand and value user retention, CleverTap drives context and individualization with the help of a unified and deep data layer, AI/ML-powered insights and automation. Customers worldwide representing over 10,000 apps, including Premier League, Bolt, Truecaller, Current Mobile, Trebel, Zé Delivery, TitleMax, YouNow, Albo, Vodafone Idea, SonyLIV, Gojek, Carousell, and Premier League, trust CleverTap to achieve their retention and engagement goals, growing their long term revenue. Backed by leading venture capital firms, including Sequoia India, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai. For more information, visit https://clevertap.com/ or follow on LinkedIn and Twitter. Forward-Looking Statements Some of the statements in this press release may represent CleverTap’s belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

June 07, 2022 03:38 PM Eastern Daylight Time

1 ... 101 102 103 104 105 ... 153

Back