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Family Tech Trends – Spring 2024

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

April 26, 2024 07:00 AM Eastern Daylight Time

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Industry Visionaries Share Perspectives on the Future of Marketing and Communications at The PR Net Future Focus Conference

The PR Net

On April 12th The PR Net hosted its second annual Future Focus Conference at Kimpton Eventi’s dedicated event space, SECOND, assembling top industry figures to discuss the future of marketing and communications. The full-day conference featured six panels interspersed with networking sessions and attracted a diverse audience of senior executives from various sectors. Panels were themed around hot topics such as the reinvention of modern media, the future of events & experiences (presented by Snap, Inc.), what's next in influencer marketing (presented by Trend Companies), the effects and applications of AI, affiliate marketing strategies, and the value of brand marketing. To purchase professionally produced recordings of the conference, showcasing all panel discussions from the day for $49.99, click this link here. Reinventing Modern Media Moderator: Brian Strong, Global Head of Communications, Bloomberg Media Panelists: Samantha Barry, Editor-in-Chief, Glamour; Amanda Smith, President, Fairchild Media; Willa Bennett, Editor-in-Chief, Highsnobiety and Simone Oliver, Strategic Advisor & Editor at Large 'Reinventing Modern Media' panel featured industry leaders discussing the dynamic nature of media today. Samantha Barry, Glamour's Editor-in-Chief, emphasized the universality of good content, noting, “Sometimes, as a brand, we can go down a rabbit hole of ‘this is a Gen Z thing,’ or ‘this is only for millennial women,’ etc. Oftentimes, good content will reach them all, regardless of generation.” Amanda Smith, President of Fairchild Media, highlighted the importance of brand clarity, stating, “I think we're all being rewarded for having total clarity on who we are and what defines our brand IP. The more we can articulate that in the marketplace, the better off we’ll be.” Willa Bennett, Highsnobiety's Editor-in-Chief, emphasized the value of long-term content investment, saying, “If you invest long term, the traffic will come.” Simone Oliver, Strategic Advisor & Editor at Large, discussed the shift in content engagement and distribution, noting, “Engagement has been the clear winner in terms of how people engage with your content and what you're producing. You want people to see what you make, you want the message to get out there, but distribution has changed.” She also highlighted the evolving nature of content discovery, adding, “Discovery has a different face now.” The Future of Events & Experiences Moderator: Jed Weinstein, Founder & CEO, Rise & Set Panelists: Bronson Van Wyck, Founder, Workshop and DIO; Rachel Racusen, Senior Director of Corporate Communications and Public Affairs, Snap Inc. and Allison Barrie Rand, Head of Experiential Marketing & Talent Partnerships, Walmart The 'Future of Events & Experiences' panel explored immersive experiences and media's evolving landscape. Bronson Van Wyck, Founder of Workshop and DIO, emphasized holistic experiences, stating, “You want to give someone an opportunity to return to the womb where every aspect of their needs, physical and emotional, are being taken care of.” Rachel Racusen, Senior Director of Corporate Communications and Public Affairs at Snap Inc., highlighted quality over quantity in media, noting, “If you have an amazing New York Times story that is meant to reach a certain audience and that's the only story you get on something, that could provide a lot more value than twenty stories.” Allison Barrie Rand, Head of Experiential Marketing & Talent Partnerships at Walmart, discussed the intangible nature of creating memories, noting, “We are fundamentally in the business of making memories. And that's hard to measure.” Rand also emphasized using technology to foster community and connection, stating, “Tech needs to be leveraged as a tool to help further enable community, to help further enable connection.” She cautioned against expecting every experience to achieve all objectives, stating, “When we expect every single experience that we do to boil the ocean of objectives, that's not going to get us so far.” What's Next in Influencer Marketing? Moderator: Faye Halligan, Director of Talent Relations, Trend Companies Panelists: Ted Raad, Founder & CEO, Trend Companies; Anna Kai, Content Creator, @itsmaybeboth; Nena Evans, Content Creator, @nenaevans and Emily Fauver, Content Creator, @emily.fauver The 'What's Next in Influencer Marketing?' panel delved into the evolving influencer landscape. Ted Raad, Founder & CEO of Trend Companies, stressed the importance of creators remaining authentic to their audience, noting, “The most important thing... is that they are saying who they are to their audience, and the audience will matter more than any campaign.” He also highlighted creators' influence on both their audience and fellow creators. Emily Fauver, Content Creator, mentioned the continuous innovation in content creation on established platforms, saying, “The fact that we're still coming up with new ways to create content on platforms that have been around for a while, I think it’s just getting started.” Anna Kai, Content Creator, expressed confidence in the enduring nature of social media platforms, stating, “Social media is gonna be around forever whether it's TikTok or MikMok, so we'll figure it out.” Nena Evans, Content Creator, discussed the uncertainty of future content sharing platforms, stating, “At the end of the day, the value that we're creating, it has to be shared somewhere. It might not be TikTok, it might not be Instagram, it might be an unknown. We really don't know.” She emphasized the current importance of relatability and authenticity in connecting creators with their audiences. AI’s Effect on Marcomms Moderated by Samyutha Reddy, Head of Corporate Marketing, Jasper AI Panelists: Paul Miser, EVP, Group Director, HOW (a 5W Agency); Aaron Kwittken, Founder and CEO, PRophet and CEO, Stagwell Marketing Cloud, Comms Tech Unit and Alexia Adana, VP, Director of Creative Technology, Edelman The panel on "AI’s Effect on Marcomms" delved into how artificial intelligence is reshaping marketing and communications strategies. Paul Miser, EVP, Group Director at HOW, highlighted that AI complements human roles, enabling faster validation of insights and ideation. He emphasized, “[AI] is not going to replace your role, but it allows you to validate insights faster, it allows you to ideate faster, it gives you analytical models that are faster.” Miser also stressed the importance for agencies to understand AI's role in enhancing relationships and expediting validation processes. Aaron Kwittken, Founder and CEO of PRophet, urged professionals to embrace a mindset of becoming communications engineers. He discussed the significance of predictive AI, stating, “Anytime people talk about AI, they think about generative. But predictive AI will be most potent, consequential and revolutionary for comms pros." Alexia Adana, VP, Director of Creative Technology at Edelman, emphasized the need to become proficient with AI tools, stating, “On an individual level, it's getting comfortable with having a back and forth with AI tools in a way that's going to help you approach problems and your goals in a far more efficient way than if you were just solely relying on your individual brain.” Elevating Affiliate Marketing Strategies Moderator: Jeremiah Corley, Affiliate Director, Dreamday Panelists: Teresa Grammatke, Senior Director, eAccountable; Taylor Kendrick, Senior Manager, Channel Partnerships, impact.com; Jacqueline Goldstein, Vice President, Commerce, NY Post and Leilani Han, Executive Director, Commerce, The New York Times Wirecutter The "Elevating Affiliate Marketing Strategies" panel offered dynamic insights to supercharge affiliate approaches. Teresa Grammatke of eAccountable highlighted a shifting audience perspective, noting, “The audience has changed and people assume that you're getting the money now. So it's not as big of a deal for the audience to know that they're earning off of it.” Taylor Kendrick from impact.com emphasized the critical need for proactive affiliate engagement, stating, “You have to be diligent with following up with all these affiliates, just make sure you continue and continue to reach out to them.” Jacqueline Goldstein of NY Post discussed the pivotal role of offering competitive benefits to affiliates, like free fast shipping. Leilani Han of The New York Times Wirecutter emphasized the strategic importance of commerce content publishers, stating, “For the performance PR professionals, commerce content publishers don't just represent a number in the tally of coverage you garner, now we are also adding value to your clients’ bottom line.” Han also stressed the vital nature of nurturing affiliate partnerships, noting, “An affiliate link isn't a spigot of revenue where you just put up an affiliate link and turn it on. It's a constant feedback loop, it’s important to be constantly nurturing the partnerships.” Is 2024 the Year of Brand Marketing? Moderator: Celia Jones, Chief Marketing Officer, FINN Partners Panelists: Ana Andjelic, Chief Brand Officer, Ex Esprit, Banana Republic; Colin Kavanagh, Chief Marketing Officer, Pernod Ricard; Samina Virk, North America CEO, Vestiaire Collective and Crystal Vinisse, Vice President - Global Brand Leader, Lifestyle & Luxury Brands, Hyatt Hotels Corporation The highly anticipated panel, 'Is 2024 the Year of Brand Marketing?' delved into the evolving landscape of brand marketing, with experts providing insights into the strategies and approaches that will define the year ahead. Ana Andjelic, Chief Brand Officer at Ex Esprit and Banana Republic, characterized brand marketing as a strategy of cultural influence, advocating for continuous engagement with culture and creativity. Samina Virk, North America CEO at Vestiaire Collective, preferred the term "brand growth," emphasizing the interconnectedness of brand marketing with overall business growth. She stressed the importance of understanding the customer to create authentic brand moments, stating, “Focus on who your customer or your client is. Because I think that will help answer which moments you speak about and marry that with what is authentic.” Crystal Vinisse, Vice President - Global Brand Leader at Hyatt Hotels Corporation, underscored the experience-driven nature of today's economy, noting that brands must deliver on their promises to maintain customer trust. She remarked, “We are still very much in an experience-driven economy. So that means, while I might have an emotional connection to your brand, there's less forgiveness and grace if I have an experience that isn't what you marketed to me.” Colin Kavanagh, Chief Marketing Officer at Pernod Ricard, emphasized the importance of authenticity in brand messaging, stating, “You have to be authentic. That's the key thing for me – and you have to stay true to that.” The Future Focus Conference provided attendees with invaluable insights about the latest trends and future predictions for the marketing communications industry. The networking breaks throughout the day were embraced by the audience, which included representatives from brands like Sephora, Bumble, Fritz Hansen, Hilton Hotels, Brunello Cucinelli, Turkish Airlines, Match Group, Pernod Ricard, J. Crew, Leading Hotels of the World and Campari Group, and agency leaders from M&C Saatchi, Weber Shandwick, BPCM, Magrino, H&S, Finn Partners, 5W, Derris, Quinn, Day One Agency, KWT Global, Karla Otto and LaForce. The summit culminated with guests gathering in SECOND’s bar area for the cocktail hour, enjoying cocktails by Redemption Whiskey, Gray Whale Gin, Cantera Negra Reposado Tequila, and Josh Cellars Wines. Photos: Link HERE (credit: Adele Makulova) ABOUT THE PR NET: The PR Net is the premier global network for marketing and communications professionals. It is a modern take on the classic networking club and an "industry insider favorite” for executives looking for a central platform for industry intelligence and connections. Founded by industry veteran Lisa Smith in 2015, The PR Net consists of online content that reads like a magazine, member-only services, and highly sought-after digital and in-person member events. Contact Details The PR Net Sara Sturges +1 646-934-4631 ssturges@theprnet.com Company Website https://theprnet.com/

April 25, 2024 11:37 AM Eastern Daylight Time

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Locality Appoints Jeremy Fass as VP of Addressable & Programmatic Advertising

Locality

Locality, the industry’s preeminent local video solutions provider, today announces the appointment of Jeremy Fass as the company’s VP of Addressable & Programmatic Advertising. In this newly minted role, Fass will focus on leveraging technology, data, and Locality’s direct access to the industry’s highest quality CTV inventory to help marketers address qualified local audiences at scale through expanded programmatic channels. Moreover, Fass will play a critical role in helping publishers connect to premium demand outside their core national advertising sales focus. Fass brings more than 15 years of experience in building audience-based marketplaces, solutions, and businesses for sell-side platforms and media companies alike to his new role. He will report directly to Steven DeMain, EVP of Sales at Locality. Fass joins Locality from The Arena Group, where he was Senior Vice President, Head of Digital Advertising Revenue and led digital ad revenue and sales, account management, programmatic partnerships, and yield strategy. Prior to The Arena Group, Fass held extended leadership positions at publishing businesses such as Head of Programmatic Revenue and Addressable Advertising at New York Media, and Executive Director of enterprise partnerships at Condé Nast. He spent the initial chapters of his career developing supply side businesses at industry leaders such as Meta and PubMatic, in the early days of exchange-based ad-monetization and consulted media owners on tools and platforms that enabled maximum distribution and monetization of their media assets. “Jeremy’s arrival marks a pivotal moment for Locality,” said Steven DeMain. “His extensive experience in the digital advertising industry brings value to Locality as it continues to solidify itself in the industry as a trusted source to help marketers and publishers expand their local reach through premium inventory.” “I’m thrilled to join Locality on its journey to unlocking the full potential of local TV advertising,” said Fass. “Locality is committed to being a trusted partner for advertisers, marketers, and publishers, and I’m incredibly excited to share my industry expertise with this team to guide clients to efficiently, and strategically, reach audiences in premium environments.” About Locality Locality is the industry’s preeminent local video solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com. Contact Details Kite Hill PR for Locality +1 973-722-7881 julia@kitehillpr.com

April 25, 2024 10:00 AM Eastern Daylight Time

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Shareholder to Return to Berkshire Hathaway Annual Meeting One Year After Arrest in Omaha

NLPC

As the annual meeting for Berkshire Hathaway Inc. on May 4 in Omaha approaches, National Legal and Policy Center Chairman Peter Flaherty plans a return to the same stage where last year, while presenting NLPC’s shareholder proposal, Warren Buffett cut off his speech and Flaherty was arrested. Trumped-up charges against Flaherty were later dropped. NLPC has another proposal on Berkshire’s 2024 proxy statement and Flaherty is scheduled to speak on the measure for his allotted five minutes. The nonprofit corporate watchdog released a short video that briefly recounts last year’s incident and points out Mr. Buffett’s contradictory positions on how he manages shareholder meetings. The video may be found on NLPC’s website: https://nlpc.org/corporate-integrity-project/video-nlpc-returns-to-berkshire-hathaway-annual-meeting-one-year-after-chairmans-arrest/ The video highlights a past statement Mr. Buffett made to CNBC. Responding to an interviewer’s question about Berkshire allowing investors who attend the popular annual meeting to ask any question they want, Mr. Buffett responded, “We’ve got a partnership feeling toward the people who have given us their money, and we don’t screen ‘em, and they can ask whatever’s on their mind.” However, last year Mr. Buffett made an exception to that principle when Peter Flaherty – during his official remarks presenting NLPC’s shareholder proposal, which was on the meeting agenda – brought up Mr. Buffett’s relationship with billionaire Bill Gates, their shared philanthropic efforts, and Mr. Gates’s troubling relationship with deceased pedophile Jeffrey Epstein. At that point, Flaherty’s microphone was silenced, and security and Omaha law enforcement forcibly walked him out of the arena and to a local police precinct, where he was arrested, booked, fingerprinted and held for about three hours. As NLPC argued last year in a report to the Securities and Exchange Commission, Berkshire’s identity is inextricably linked with Mr. Buffett’s. As such, his philanthropic activities and personal associations are fair targets for criticism, unlike those of nearly any other corporate Chairman/CEO. NLPC also filed a complaint with the SEC late last year over Berkshire’s inappropriate treatment of Flaherty at the meeting. “Warren Buffett boasts that shareholders can ask questions on any topic they desire, but I guess that doesn’t include questions about Bill Gates or Jeffrey Epstein,” Flaherty said. This year’s shareholder proposal addresses concerns about Berkshire’s risk vulnerabilities over the amount its sales and supply chain depend on China. Subsidiaries such as Duracell and Fruit of the Loom, and significant investments such as Apple and Coca-Cola, substantially depend on access to the communist nation. NLPC also filed a proxy memo with the SEC in support of this year’s proposal. The video released by NLPC concludes by wondering if Mr. Buffett will keep his word, and let all Berkshire investors say “whatever is on their mind.” For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

April 24, 2024 09:00 AM Eastern Daylight Time

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Adobe's New Acrobat AI Assistant

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

April 18, 2024 07:00 AM Eastern Daylight Time

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Comtex Launches Omnia: A Cutting-Edge News API Platform leveraging NLP and AI

Comtex

Comtex News Network, Inc (Comtex), a leading provider of news aggregation and distribution services to top firms in financial services, news publishing, syndication, and analytics, proudly announces the launch of its innovative API platform, Omnia. Omnia is a state-of-the-art API platform designed to revolutionize the way businesses access and utilize news content. Omnia empowers users with instant access to real-time streaming news, AI-generated article summaries, enhanced tagging and categorization based on NLP, advanced filtering, and access to an extensive catalog of curated news sources. Key Features of Omnia Include: Real-time Streaming News: Omnia provides real-time streaming news via websockets push and REST API for seamless integration into existing systems. Enhanced Tagging and Categorization: Leveraging AI and proprietary NLP-based algorithms, Omnia offers enhanced tagging and categorization of content, including press releases, earnings releases, product categories, and more. AI-Generated Article Summaries: Omnia utilizes AI to generate concise and searchable article summaries, enabling users to quickly grasp an article before reading it. Advanced Filtering: Omnia's advanced filtering capabilities allow users to customize their news feeds based on specific criteria, ensuring they receive only the most relevant content. Access to an extensive collection of curated, high-quality sources used by top companies in financial services, analytics, research and a broad range of industries. Omnia is designed for rapid integration and serves a variety of use cases, including training of LLMs, financial platforms, asset management, trading, academic research, legal research, market research, and much more. Commenting on the launch, Comtex CEO Kan Devnani said, "We are pleased to bring a flexible, state-of-the-art news platform with access to curated, premium news sources to market. Omnia is an extendable platform, combining AI with our rich experience applying NLP to news content. This will allow clients to derive more intelligence and insights from the news content we offer and help clients curate and identify the content most relevant to them. Comtex will use Omnia to deliver evolving analytics and insight to its users." Access to Omnia can be trialed by visiting https://www.comtex.com/api. Comtex encourages users to explore its features and capabilities. To learn more about Omnia and request a demo, please contact sales@comtex.com or visit https://www.comtex.com/api. About Comtex News Network, Inc (Comtex): Comtex News Network Inc (Comtex) is a leading provider of news aggregation services to top firms in financial services, news publishing, syndication, and analytics. With a wealth of experience and expertise, Comtex delivers comprehensive news solutions that empower businesses to make informed decisions and stay ahead of the competition. Comtex also offers syndication services to content providers and platforms to generate traffic to online content. Contact Details Comtex News Network Media Relations sales@comtex.com

April 12, 2024 02:01 PM Eastern Daylight Time

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Select Sector SPDR ETFs: A Strategic Approach to Precision Investing and Customized Portfolios

Select Sector SPDR

In the dynamic world of investing, Exchange-Traded Funds ( ETFs ) have proved to be a powerful tool for investors seeking diversification, flexibility, and potentially a more sector-driven approach. Select Sector SPDR ETFs offer a focused approach to sector investing, enabling investors to specifically target sectors within the broader market. This method of investment strategy is designed to arm investors with greater control and flexibility over their portfolios. Select Sector SPDR ETFs segment the S&P 500 into 11 investable sectors, covering all broad market segments. They provide access to various industries, allowing investors to craft a diversified portfolio that aligns with their unique investment goals. This approach presents an excellent opportunity for both individual and institutional investors to effectively navigate the financial markets. Each ETF comprises well-known, large-cap companies from the S&P 500, ensuring broad exposure and diversification. The transparent nature of ETFs allows for daily disclosure of portfolio holdings and weightings, providing investors with visibility into their investments. The full lineup of Select Sector SPDR ETFs includes: Communication Services Select Sector SPDR Fund (XLC) Consumer Discretionary Select Sector SPDR Fund (XLY) Consumer Staples Select Sector SPDR Fund (XLP) Energy Select Sector SPDR Fund (XLE) Financials Select Sector SPDR Fund (XLF) Health Care Select Sector SPDR Fund (XLV) Industrials Select Sector SPDR Fund (XLI) Materials Select Sector SPDR Fund (XLB) Real Estate Select Sector SPDR Fund (XLRE) Technology Select Sector SPDR Fund (XLK) Utilities Select Sector SPDR Fund (XLU) These ETFs provide flexible, transparent, and low-cost investment options to both retail and institutional investors. The flexibility offered by these ETFs empowers investors to make strategic adjustments in their portfolios as market conditions change. This flexibility, combined with the transparency of daily disclosure of portfolio holdings, allows investors to always be aware of where their money is invested. Select Sector SPDR ETFs offer a unique opportunity to invest in various sectors with precision and flexibility. They provide a simplified approach to sector investing, allowing investors to customize their portfolios to meet their specific investment objectives. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007439 EXP 5/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

April 12, 2024 05:00 AM Eastern Daylight Time

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American Clean Power Association Providing Solutions and Powering the Future

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/yOLnXhAmafE American made clean power is rapidly growing from coast to coast.. Renewables like wind and solar—coupled with battery storage—led new power generation over the past several years and the future is bright. The clean energy industry is fueled by American workers and supports family farms and communities across this country. Clean energy is a leading source of U.S. job creation and investment. Clean energy provides jobs for nearly a half a million Americans. The U.S. has enough installed clean energy to power nearly 70 million American homes. Harnessing our world-class clean energy resources will play an essential role in strengthening the country’s economy. Fully realizing our clean power potential will create tens of thousands of good-paying jobs, boost U.S. manufacturing, and reduce greenhouse gas emissions. The American Clean Power Association (ACP) is the leading voice of today’s multi-tech clean energy industry, representing over 800 energy storage, wind, utility-scale solar, clean hydrogen, and transmission companies. ACP is committed to meeting America’s national security, economic and climate goals with fast-growing, low-cost, and reliable domestic power. On April 3 rd, Jason Grumet, American Clean Power Association, Chief Executive Officer conducted a nationwide media tour discussing the following topics: What is clean power and how widespread its usage is. National and local economic benefits. How adoption of clean power is a major job driver. Benefits of renewable farming and success stories from local farms and farm owners For more information, visit FUELFORTHOUGHT.ENERGY Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 11, 2024 02:16 PM Eastern Daylight Time

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kevin. Triumphs with First Account-to-Account NFC iPhone Transaction

kevin.

New York, NY – In a groundbreaking event set to disrupt the in-store payment landscape, kevin., a pioneer in payment technology, has successfully conducted the first-ever account-to-account NFC transaction on an iPhone. Video of transaction: link In a financial world where convenience and security are paramount, kevin. has established a new pinnacle by executing the first non-Apple Pay account-to-account near-field communication (NFC) payment on an iPhone. This technological leap forward follows the European Commission’s pressure on Apple to democratize NFC access. It comes after years in which Apple's strict control over NFC technology in iOS devices had stifled third-party competition. Pavel Sokolovas, co-founder of kevin., articulates the magnitude of this moment: “Breaking through the final barriers of NFC payments on iOS devices represents a true watershed moment. We’re immensely proud to be the first to provide account-to-account transactions using Apple’s NFC, giving consumers the power to choose how they pay.” In January 2022, kevin. made waves by enabling this innovative payment method for Android users, a move lauded for its originality and drive towards an open payment ecosystem. Now, with regulatory changes in stride, kevin. swiftly attained authorization under Apple's NFC Entitlement Program and embarked on development in their controlled environment. Just six weeks following Apple's program launch, kevin. celebrated the successful execution of the experimental transaction in development mode, setting the stage for what could revolutionize Point of Sale (POS) interactions. Sokolovas outlined the technical journey: “We’ve been rigorously developing within Apple’s architectural framework. Our team worked tirelessly to integrate our kevin. technical solution within Apple host card emulation (HCE), including security standards, transaction validation and so much more to create a seamless experience allowing users transactions from within their banking or wallet apps.” The European Commission continues to monitor feedback from early developers like kevin. while anticipating the official commencement of broader NFC implementation. This scrutiny underscores the Commission's dedication to nurturing innovation and equitable competition in the mobile payment sphere. Looking ahead, the industry anticipates a surge in similar payment solutions following this initial success. kevin. has indeed set a dominant precedent, promising an open market where consumers are no longer limited by device-specific payment platforms — a fundamental reshaping of how transactions are conducted worldwide. kevin. is a visionary technology firm reshaping payment systems for tomorrow’s needs. From their global headquarters in Europe to the recent expansion into the bustling financial hub of Dubai, kevin.’s mission has been consistent: to offer reliable end-to-end technology and significant savings on transaction fees without changing the way people pay. The introduction of their multi-tenant, brand-agnostic payment acceptance network marks a significant shift for consumers and businesses alike, granting autonomy and value unimpeded by the constraints of legacy technology. Download: Kevin logo, image of Pavel Sokolovas and iOS transaction video: link About kevin. kevin. is a pioneering technology firm on a mission to revolutionize legacy payment systems. With a newly built infrastructure, kevin. makes transactions more efficient, secure, and convenient for both digital and physical sales. The company's multi-tenant payments acceptance network is white-label, brand-agnostic, and intermediary-free, offering partners complete control of their in-store payment processes. This empowers them to unlock greater value through new services, enhanced conversion rates, and strengthened customer loyalty. The kevin. network redefines international payments, ensuring a seamless, secure account-to-account NFC payment infrastructure for POS terminals worldwide. This innovation offers a 'tap and go' experience, compatible with both Android and iOS devices, making international payments as familiar as local ones. kevin. is backed by Accel, Eurazeo and other investors, including OTB Ventures, Speedinvest, Open Ocean, and Global Paytech Venture. Commitment to the Ecosystem kevin.'s goal is to empower all players in the payment ecosystem, including banks, digital wallets, retailers, and others. The company enables these entities to launch their own independent non-card schemes or to expand their services by connecting with an existing network on the kevin. platform. Contact Details NettResults Public Relations Nick Leighton +1 949-478-5880 nick.leighton@nettresultsLLC.com Company Website https://www.kevin.eu/

April 11, 2024 10:45 AM Eastern Daylight Time

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