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Investis Digital Announces Channel Partnership with News Direct

Investis Digital

Investis Digital, a leading global digital communications company, announced its channel partnership with News Direct, a state-of-the-art news and content distribution service founded by former Business Wire president, Gregg Castano, designed to meet the demands of modern media outreach. The partnership signals the coming together of two strategic advisors who will leverage their skills, solutions, and proprietary approaches to better serve their clients within the PR, IR, and corporate communications community. This partnership will provide Investis Digital clients a seamless transition when working within its Connect.ID Intelligence to distribute a press release at a fraction of the time, effort, and cost of other legacy wire services. News Direct has disrupted the traditional financial news and earnings distribution workflow with its industry-first feature, SimpliFi™. Now, busy IROs can save valuable time—and likely thousands of dollars—while maintaining total control and protecting pre-market data with the highest security protocols in the industry. Further, every News Direct public company distribution includes insightful analytics and an Equity Impact Report to track the impact of your market-moving news in real-time. David Corchado, Global CDO of Investis Digital commented, “The Investis Digital-News Direct partnership is a combination of services that we believe will not only complement each other but will also bolster the best-in-class experience clients have with us. With an “always-on” news cycle, the demand on PR and IR professionals is greater now more than ever, and being able to provide a solution that observes the highest security protocols in the industry was important to us and was a big part of what made this alliance an easy one.” “Legacy newswires, which so many brands have relied on for decades to distribute their company news, remain tethered to a traditional model. At News Direct we have reimagined every step of the news distribution workflow to meet the modern-day demands of IR and PR professionals.” said, Gregg Castano, CEO, News Direct.“ We are proud to partner with Investis Digital, which has earned its reputation as a leader in providing compelling communications, intelligent digital experiences, and performance marketing to build meaningful connections.” News Direct recently announced that it is now offering clients the ability to augment their distribution and amplify their message with DB Direct, an in-platform global media database powered by Agility PR Solutions, a subsidiary of Innodata Inc. (NASDAQ: INOD) by pinpoint targeting journalists and influencers. To learn more about News Direct, please visit https://newsdirect.com. About Investis Digital Investis Digital has been at the forefront of digital communications for two decades. Over time we have gained deep sector knowledge, invested in leading technologies, and built lasting and trusted relationships with more than1600 global companies, including Ascential, Anglo American, Rolls-Royce, Fruit of the Loom and Vodafone. Through a proprietary approach we call Connected Content™, we unite compelling communications, intelligent digital experiences, and performance marketing to help companies build deeper connections with audiences and drive business performance. We tell brand stories through strategic and engaging content that meets your audiences at the right time, in the right place, with the right message. We build and run intelligent websites and digital experiences that are rapidly deployed and strategically measured, underpinned by our secure, world-leading Connect.ID technology and 24/7 service. We find the audiences that matter most through powerful performance marketing solutions that optimize and amplify your brand across all touchpoints. This unique blend of expertise, technology and “always on” service allow clients to trust that their digital footprint and brand reputation is secure and protected 24/7 by our dedicated team of 500 digital experts across 9 global offices. To learn more on how Investis Digital has been powering digital communications since 2000, please visit: www.InvestisDigital.com About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details Investis Digital MaryAlina Vettichira-Mathew +1 646-766-9040 MaryAlina@investisdigital.com Company Website https://www.investisdigital.com

October 28, 2021 09:41 AM Eastern Daylight Time

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Making content king again: Instoried secures $8M to expand AI-powered platform that guarantees enhanced content performance and ROI

Instoried

Instoried, the only AI-powered pre-publication sentiment analysis tool that enhances content performance in real-time has raised $8M in funding from Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund and SOSV. Instoried turns traditional content performance tracking software on its head, delivering real-time sentiment analysis at the point of content creation to ensure performance ahead of publication. The startup’s AI engine dynamically determines the emotional engagement quotient of any type of written content and then makes smart recommendations to help content writers guarantee that their readers will be emotionally engaged. This enhanced emotional engagement enables businesses, enterprises and freelancers to dramatically improve content ROI through lead generation, brand engagement and product adoption. Instoried has seen customers increase lead generation 3-fold and double content ROI within 6 months of using the tool. Making use of complex Natural Language Processing (NLP) algorithms developed in-house, Instoried has tagged millions of lines of text with emotion and tone across all types of genres including business, health, politics and social media. The startup’s team of in-house linguists then annotate the text for context and semantics, providing the essential human understanding of tone from which their proprietary AI can learn. In simple terms, the tool can analyse content of any type or length to determine whether it is ‘any good’ insofar as it will achieve the goals of the content writer. Where content needs improvement to achieve these goals, Instoried provides real-time instructions for enhancing the copy to achieve optimal results. The Instoried SaaS platform delivers both content evaluation and content generation using OpenAI’s GPT-3. Some of the features include short-form content generation, emotional quotient analysis, grammar and plagiarism checking, headline analysis, tonality review and panel testing. Instoried has built web apps and APIs to help integrate the tool onto any licence-based platform. Instoried was founded in 2019 by Sharmin Ali. Sutanshu Raj joined as CTO and was later co-opted as a co-founder. Sharmin is both a published author and seasoned content creator having founded other companies in the media industry during her career. This insider insight inspired her mission to help businesses who have adopted content as a key driver in their marketing plan to stop “flying blind” when it comes to predicting content success. As a creative process, content writing is largely based on intuition which does not allow for a data-driven approach to audience engagement and content performance. Even existing software that can measure post-publication engagement, cannot tell businesses why their content is underperforming. So Sharmin joined forces with Sutanshu and built a team with rich tech, product, marketing and linguistic expertise to develop a tool that gauges and predicts content performance while creating it. Sharmin Ali, Founder & CEO, Instoried, commented: “With all brands doubling down on ecommerce and the world going virtual, there has never been a more important time for businesses to make their written content count and work hard. Over the past 12 months we have increased revenue 50x. We are now looking at scaling operations in the US. This fundraise will help us go to market, build a strong team in the US and add more product offerings to our existing portfolio. We are thrilled to have Pritt Investment Partners on board this content tech journey.” On investing in Instoried Scott Tripp, Director at Pritt Investment Partners said: “Pritt Investment Partners has been focused intently on investing in companies that have a strong product, management team, market in which to grow, and a solid plan for growth and favorable returns in the future. We believe we have found this in Instoried and Sharmin Ali. Instoried has successfully developed a SaaS based deep-tech platform that helps enterprises and individuals create emotionally engaging content, thereby improving return on investment (ROI) for marketing efforts and campaigns. As the digital marketing industry continues to grow we believe Instoried is well positioned with their product to take advantage of this opportunity and quickly penetrate the market. We are excited and proud to be a lead investor in the company and look forward to seeing the continued rapid growth of the company. This is only the beginning. Well done Sharmin and team!” “Instoried with its deep-tech tools have ensured that it analyses content so that companies can reach out to their target audience effectively and on time. We are optimistic about Instoried’s growth in the global content tech market that is likely to touch $400 billion in the next two years. Sharmin and her team are well equipped to emerge as leaders in this segment and we are excited to be a part of their growth story” added Dr. Apoorv Ranjan Sharma, Co-founder & Director, 9Unicorns who have also invested in Instoried. Sharmin Ali added: “Instoried will enable brands, enterprises and freelancers to create more meaningful content in less time that resonates with their target audience. Our aim is to create a robust and all-inclusive content tool that can be the complete solution for content writers of all kinds. We want to make empathetic communication the next revolution in content marketing”. Instoried has previously raised $2M from investors including SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Rockstud Capital. Instoried has received constant support from Censie Capital investment banking partners in their fundraising journey. About Instoried Instoried helps enterprises and individuals create emotionally engaging content which is also commercially rewarding. The platform helps content writers, in the SME category, e-commerce, FMCG, and other verticals to optimize emotions and generate emotive copy for marketing content. Instoried uses a data-driven approach using their proprietary AI driven technology to make real time analysis and suggestions to enhance content to increase engagement and interest for the reader. Instoried uses the principles of neuromarketing to offer smart recommendations to increase or decrease a particular emotion in the content. Instoried has won several awards including Best Product and Innovation (The Economic Times), Best AI Startup (IIT Kanpur) and Best Woman Driven Startup (JSS). Contact Details Instoried Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com

October 27, 2021 09:00 AM Eastern Daylight Time

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October is Breast Cancer Awareness Month

YourUpdateTV

BRCA1 and BRCA2 are genes that have been found to impact a person’s chances of developing certain cancers, including breast, ovarian and prostate cancer. Recently, 23andMe scientist, Ruth Tennen, and customer, Gina Burris, participated in a nationwide satellite media tour to discuss the first and only FDA-authorized, direct-to-consumer test that detects select BRCA1/BRCA2 variants*. A video accompanying this announcement is available at: https://youtu.be/ziqp10R_j_A The genes are called BRCA because the link between these genes and breast cancer was discovered first. The genes themselves do not cause cancer. They actually help prevent it by repairing DNA breaks that can lead to cancer. Sometimes, changes in the BRCA genes occur that prevent them from functioning properly. These changes are called genetic variants or mutations. Variants in the BRCA1 and BRCA2 genes can be passed down through families, increasing the risk of developing certain cancers. Many people with a BRCA variant, both women and men, are unaware of their risk and what they can do about it. While it is true that having certain BRCA variants can increase a person’s risk of developing cancer, most cases of breast, ovarian and prostate cancers aren’t caused by inherited BRCA variants. And not every individual who inherits a BRCA variant will develop cancer. 23andMe offers a genetic test for three variants in the BRCA1 and BRCA2 genes to its Health + Ancestry Service customers. This genetic test detects three selected variants in the BRCA1 and BRCA2 genes – BRCA1 185delAG; BRCA1 5382insC; and BRCA2 6174delT – that are among the most studied and best understood. These three variants are most common in people of Ashkenazi Jewish descent. (They can be found in people of other ethnicities, though this is rare.) If you have one of these three variants, you have an increased risk of developing certain cancers. For more information, visit 23andMe.com/brca *The 23andMe PGS test uses qualitative genotyping to detect select clinically relevant variants in the genomic DNA of adults from saliva for the purpose of reporting and interpreting genetic health risks, including the 23andMe PGS Genetic Health Risk Report for BRCA1/BRCA2 (Selected Variants). Your ethnicity may affect the relevance of each report and how your genetic health risk results are interpreted. The test is not intended to diagnose any disease and does not describe a person’s overall risk of developing any type of cancer. It is not intended to tell you anything about your current state of health, or to be used to make medical decisions, including whether or not you should take a medication, how much of a medication you should take, or determine any treatments. Warnings & Limitations: The 23andMe PGS Genetic Health RIsk Report for BRCA1/BRCA2 (Selected Variants) is indicated for reporting of the 185delAG and 5382insC variants in the BRCA1 gene and the 6174delT variant in the BRCA2 gene. The report describes if a woman is at increased risk of developing breast and ovarian cancer, and if a man is at increased risk of developing breast cancer or may be at increased risk of developing prostate cancer. The three variants included in this report are most common in people of Ashkenazi Jewish descent and do not represent the majority of BRCA1/BRCA2 variants in the general population. This report does not include variants in other genes linked to hereditary cancers and the absence of variants included in this report does not rule out the presence of other genetic variants that may impact cancer risk. The PGS test is not a substitute for visits to a healthcare professional for recommended screenings or appropriate follow-up. Results should be confirmed in a clinical setting before taking any medical action. About Gina Burris: Gina Marie Burris lives in a small riverside community in western Pennsylvania. She is a children’s book author and blogger. At the age of 46 with no known family history of breast or ovarian cancer Gina discovered (via a 23andMe health report) she carries a BRCA variant. After making this discovery, Gina worked closely with a team of medical professionals and made the decision to take a preventative path. Since November 2020 Gina has undergone a bi-lateral salpingo-oophorectomy and double mastectomy straight to reconstruction. After finding refuge in the stories of survivors, previvors and patients, Gina felt compelled to share her own story, so she turned to the place she feels most comfortable, her keyboard. Gina’s blog www.rivergirlreflections.com follows her journey from early in the process through today. She has found a way to bring truth, grace, and a little humor to a serious situation. Gina aspires to bring awareness to what life with a BRCA variant looks like in today’s world. She has a passion for speaking freely about her experience and strives to be a small part of an educational community which shifts the wording in some common breast cancer awareness conversations. About Ruth Tennen: As a product scientist at 23andMe, Ruth develops new genetic health reports with the goal of helping 23andMe customers access, understand, and benefit from the human genome. Ruth received her bachelor's degree in molecular biology from Princeton University and her Ph.D. in cancer biology from Stanford University. Before joining 23andMe, she served as a science policy fellow at the State Department, helping promote science education and entrepreneurship in Africa, and as a lecturer at Stanford, teaching courses on experimental design, bioethics, and cancer. Ruth loves learning about and talking about science, and throughout her career, she has worked to inspire budding scientists by mentoring and teaching students at local schools, hospitals, and museums. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 26, 2021 10:30 AM Eastern Daylight Time

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ElementalTV Debuts Newest CTV Tech Innovation, ELM iQ

ElementalTV

ElementalTV, an emerging media technology company and a division of Adoppler, today debuts its newest connected TV (CTV) tech solution, ELM iQ. The breakthrough CTV technology solution addresses the “last mile” creative problem, which is a major bottleneck for the CTV industry creative development and delivery. It accomplishes this by providing brands, publishers, and agencies to leverage real-time data to create new, compelling, customized creative ad content on the fly, and at scale. Current creative updating processes are manual and time consuming, with constant re-edits proving costly. ELM iQ leverages ElementalTV’s proprietary AI creative composer technology to address this massive slowdown in ad deployment. By pairing ELM iQ’s machine learning with real-time information from a partner’s database, CMS, or API, advertisers can now create and deliver dynamic CTV advertising content with near real-time speed and accuracy. ELM iQ creates new opportunities for brands to generate dynamic ad creative, by rapidly connecting data to develop immersive CTV ad creatives that are highly personalized and localized. The result is faster, near real-time ad executions and creates significant cost savings for brands, publishers, and agencies. “ELM iQ is an advanced technological solution that, we believe, has the power to propel CTV ad innovation to the next level,” says Sergey Lobko-Lobanovsky, Chief Technology Officer of ElementalTV. “Historically, video ad creatives for TV were not updated or refreshed very often, and when they were, it was usually seasonally or monthly. Advertisers today are looking for flexibility and speed to keep up with rapidly shifting consumer sentiments and buying behaviors. With ELM iQ and its smart machine learning technology, we now have the capability to do this in near real time, thus solving for advertisers the challenge of remaining agile and relevant in today’s competitive markets.” With ELM iQ, content creators can now focus squarely on conceptualizing and developing creative, relevant and hyper localized ad content that will resonate with its intended audiences, ensuring a better and more effective overall ad experience. “We see ELM iQ as a win for all stakeholders,” says Shafi Mustafa, VP Product Marketing for ElementalTV. “Viewers will see more dynamic and relevant ads with much fewer duplicate advertiser messages; publishers will benefit from increased bid density as more advertisers are now able to participate in CTV advertising; and advertisers will have the ability to create, update, and personalize creative messages in a highly scalable, low cost manner. This solution is a game changer.” ELM iQ is ElementalTV’s latest next-generation innovation, following the recent expansion of the company’s ELM product suite earlier this month. With the release of ELM, the company announced it surpassed one billion CTV advanced ad impressions in its first year of business. ELM iQ, a product of the company’s focus on rapid innovation, has been in beta with a select number of advertisers and is now available at scale. To learn more about ElementalTV and its solutions, visit www.elementaltv.com. About ElementalTV Founded in 2020 and headquartered in Pasadena, CA, ElementalTV is pioneering the next generation of CTV ad innovation. ElementalTV pushes the boundaries of how technology can immerse an audience’s advertisement experience. Its proprietary vertically integrated platform, ELM, combines a wide range of capabilities including advanced ad decisioning, demand-side platform (DSP), creative optimization, transcoding, and stitching to allow for seamless, next generation ad experience. To learn more, visit elementaltv.com. Contact Details Angelina Kaliszak angelina@kitehillpr.com Company Website https://www.elementaltv.com/

October 26, 2021 09:00 AM Eastern Daylight Time

National Guard Veteran Darin Overstreet Transitions to Owning Minuteman Press Franchise in Aurora, Colorado

Minuteman Press International Inc

Darin Overstreet, co-owner of the Minuteman Press franchise located at 14190 E. Jewell Ave., Suite 1, has retired from the Colorado National Guard where he served as Chief Public Affairs Officer for the Joint Task Force - Centennial. Today, Darin, who also served in the U.S. Air Force, runs Minuteman Press in Aurora along with his wife Anne. Together, Darin and Anne provide local businesses and non-profits with design, printing, marketing, and mailing services. During his time of service, Darin was an integral part of several missions both at home and abroad. He shares, “We (the National Guard) did both federal and state missions that could take us anywhere from The Hashemite Kingdom of Jordan to El Salvador to right here in Colorado. In 2013, one mission that particularly hit home was the Colorado floods. The flood ripped through a dozen counties, and I was part of the Colorado National Guard’s Joint Staff. We coordinated everything from sandbagging and evacuations to helping people in flooded areas. After the floods, our team was brought in to help rebuild the highway that leads to Estes Park, Colorado. We were able to get the roads paved and, during the rebuild, I coordinated with the media including interviews, public relations, photography, video, and writing articles.” Darin continues, “I am most proud of the fact that I was part of team that truly made a difference and helped people when they needed us most. Over 15 years, our Public Affairs team received 75 National Military awards. I really enjoyed community relations, which is something I am still doing today in a different capacity with Minuteman Press, our Veteran-owned family business in Aurora.” Applying Military Skills to Business Ownership With Minuteman Press in Aurora, Darin has found the perfect opportunity to apply the skills he acquired during his years of military service. He says, “There are so many lessons and experiences I have taken with me – community relations, messaging, public relations, photography, and building relationships with so many different types of people. As the Director of Community Outreach, I was already connecting people who may not otherwise meet and I learned the value of simply helping others by providing service.” Darin adds, “90 percent of our clients are other local business owners like me. If I see that they can benefit from one another, I make meaningful connections and I see working with my clients as a two-way street. I love working with them on all of their marketing promotions and social media, and just building relationships. I want to serve and strengthen my community just as I did when I was in the National Guard.” One other benefit that Darin sees in the transition to business ownership is his ability to endorse and promote businesses, which was not the mission of the National Guard. He says, “Now, I can promote other businesses and help them, and I love being an active part of the Aurora community in this way. For example, during the pandemic I’ve been working to promote local artists. I have a Bachelor of Fine Arts in Photo/Video, and so I’ve been art-adjacent all my life. With Minuteman Press, I am able to help these incredible artists print on demand and promote their stories.” Buying the Business During the Pandemic and Operating as an Essential Business Darin and Anne bought their business in June 2020 and have remained open and operating throughout the pandemic as an essential business. They have seen high demand for a wide variety of products as businesses continue to ramp up their marketing efforts. Darin says, “We’ve seen high demand for direct mail and Every Door Direct Mail. We help businesses reach out to targeted geographic and demographic areas so they can tell their customers about operations changes, new guidelines, and of course, special offers.” He continues, “Throughout the pandemic, popular items have included large format printing (banners, posters, and signage), updated restaurant menus, stickers, and dye sublimation (face masks and apparel). We’ve also helped clients come up with special offers for subscription boxes featuring relevant printed and promotional items that their customers will appreciate and remember.” When asked why he chose Minuteman Press, Darin answers, “I looked at other franchises but I’ve always been interested in printing. I have a passion for art, photo and video, and with this business I feel like I can help others bring their visions and branding to life. When I visited Minuteman Press at the Denver Franchise Expo, they were very professional and straightforward. They told me about how the franchise model worked including their training, ongoing support, and capped royalties. I also found the startup costs reasonable and felt they had the knowledge and resources to really help us operate this business.” Darin also credits the local support team in Colorado for being there every step of the way. “Regional Vice President Jack Panzer and Area Manager Todd Golberg are there for us whenever we need them and it is a tremendous benefit to us to have their continued guidance and reassurance.” Minuteman Press in Aurora is located at 14190 East Jewell Avenue, Unit 1, Aurora, CO 80012. Contact Darin and Anne Overstreet at 303-751-5007 or visit their website: https://minuteman.com/us/locations/co/aurora21 Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Franchise Business Review has also named Minuteman Press International a Top Franchise for Veterans. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 25, 2021 10:00 AM Eastern Daylight Time

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AmeriLife Appoints Ford Stokes Senior Vice President, Annuity Marketing

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, today announced that it has hired Ford Stokes as senior vice president, Annuity Marketing. Stokes, reporting to AmeriLife Chief Marketing Officer Ovi Vitas, is charged with providing expert marketing strategies and implementation to AmeriLife affiliates, with the goal of helping financial advisors grow their advisory, insurance and annuities business. Most recently, Stokes served as an advisor to AmeriLife affiliate V2 Financial Group, where he implemented an aggressive, strategic marketing approach that helped grow V2’s profit 113.78% year over year in 2021. At AmeriLife, Stokes will, among other responsibilities, help define AmeriLife’s annuity marketing value proposition across its distribution network; help affiliates better activate cross-selling opportunities for annuities and retirement planning solutions; and drive third-party credibility of appointed advisors through exclusive thought leadership programs. "I can't wait to get started supporting AmeriLife’s affiliates and their advisors,” said Stokes. “Our affiliates work hard to protect and grow the hard-earned and hard-saved assets of their clients, while also ensuring they can help generate critical income for their clients’ retirement futures. We will work just as hard to help them help more Americans build a sound, successful retirement.” "Ford brings to AmeriLife a significant amount of consumer and financial industry expertise, business knowledge, and strategic acumen,” added Vitas. “I couldn’t be more excited to have Ford join the team, and I would encourage any financial advisor or insurance agent to get appointed with one of our affiliates to take advantage of the incredible expertise and qualified prospects that Ford and our team can provide.” Prior to joining AmeriLife, Stokes served as the chief marketing officer with a $2B independent marketing organization and was a former minority owner of a $3.4B registered investment advisor. He will continue to maintain his private wealth management practice based in Atlanta. Stokes earned his bachelor’s degree and MBA from Auburn University; holds a Series 65 Securities license; and is a licensed life and health insurance agent in Georgia, Alabama, Florida, Texas and North Carolina. Stokes resides in Atlanta with his wife Diana and their twin girls, Grace and Madison. ### About AmeriLife AmeriLife’s strength is its mission: to offer insurance and retirement solutions to help people live longer, healthier lives. By putting its mission into practice, AmeriLife has become recognized as a national leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees. For 50 years, AmeriLife has partnered with the nation’s leading insurance carriers to provide value and quality to customers served through a national distribution network of over 250,000 insurance agents and advisors, over 40 marketing organizations, and nearly 50 insurance agency locations. Visit www.AmeriLife.com and follow AmeriLife on Facebook and LinkedIn for more information. Contact Details Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Company Website https://amerilife.com/

October 22, 2021 10:00 AM Eastern Daylight Time

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Hear the Sounds of the Holidays Again

YourUpdateTV

HearingLife, a national hearing care company, recently commissioned The Harris Poll to conduct a survey* and found that 44% of Americans with hearing loss feel isolated during holiday gatherings because they struggle to hear their family and loved ones. HearingLife is helping to change that this holiday season through its “ Magic of Hearing Care ” campaign, giving back six free pairs of hearing aids to people in need. Recently, licensed psychotherapist and HearingLife spokesperson, Tom Kersting, as well as Chief Audiologist at HearingLife, Dr. Leslie Soiles teamed with YourUpdateTV on a satellite media tour to talk about the state of hearing loss in the U.S. and the available resources to better manage it. A video accompanying this announcement is available at: https://youtu.be/NfMOcbV6nTg The holiday season is a time for friends and family. It is a time to celebrate the magic of giving, receiving and the joy of spending time with loved ones. After a year of celebrating virtually, people will be cautiously and safely gathering with those they may have not seen in a year or more. Hearing loss can put a damper on those celebrations as individuals with hearing loss may experience feelings of embarrassment or frustration when they can’t hear or participate in conversations. Often, this can cause them to stop socializing or participating in events or activities that they used to enjoy. According to the latest HearingLife survey: 72% of Americans with hearing loss wish their hearing was better so they could enjoy holiday gatherings. And 43% would rather just stay home than attend large gatherings because they feel left out of conversation due to their hearing loss! Now is the time to learn more about hearing loss, its impact, and how to communicate and participate actively in life again. HearingLife provides the necessary resources for people with hearing loss to help them gain a renewed sense of self and revive relationships, especially during holiday gatherings or if you are joining events virtually this season. The holidays are a time to celebrate the magic of giving. Through the “Magic of Hearing Care” campaign, HearingLife is giving back 6 pairs of hearing aids for people in need with hearing loss. Submit your hearing loss story or your loved ones’ story at www.HearingLife.com/Magic by November 26 to participate. The hearing solutions that HearingLife offers not only benefit their customers, but their family and friends as well. With hearing aids, most people experiencing hearing loss can hear all the special moments and joyful music that they may have missed last year, like the sounds of bells ringing, glasses clinking, laughter and carolers. To learn more about hearing loss and the “Magic of Hearing Care” campaign go to: hearinglife.com/magic About Tom Kersting: Tom Kersting is a licensed psychotherapist, retired public school counselor and the author of Disconnected: How to protect your kids from the harmful effects of device dependency. He is a regular guest expert on many television news shows, including the TODAY Show, FOX & Friends, and more. Tom has also hosted various television series for A&E Network, Food Network, and the National Geographic Channel, offering insights and advice about parenting, relationships, and wellness. Because Tom is passionate about sharing his hearing experiences, he is working with HearingLife to spread awareness about #HearingGain. He lectures throughout the country and is the founder and owner of Valley Family Counseling Center in Ridgewood, NJ. About Dr. Leslie Soiles Au.D., Doctor of Audiology, Lic. #364: Dr. Leslie Soiles founded HearingLife's Shrewsbury's office (formerly New England Hearing Instruments) in 1996. As a Doctor of Audiology, she previously worked with Ear, Nose and Throat physicians for the first 20 years of her career. Dr. Soiles earned her Doctor of Audiology degree from A.T. Still University of Health Sciences in 2006; her Master of Science degree in audiology from the University of Massachusetts in Amherst in 1985; and a Bachelor of Science degree in communication disorders from Worcester State University in 1982. Dr. Soiles was born with hearing loss and utilizes her first-hand experience in her practice. In 2018, Dr. Soiles received the distinguished honor with the appointed role as Chief Audiologist for both HearingLife and the National Campaign for Better Hearing program in the U.S. As Chief Audiologist, Dr. Soiles trains and mentors hearing care providers, staff and helps people with hearing loss across the United States. Survey Method: *This survey was conducted online within the United States by The Harris Poll on behalf of HearingLife from August 19-23, 2021 among 2,044 adults ages 18+, among whom 253 have hearing loss. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact hearinglife@kaplow.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 04:15 PM Eastern Daylight Time

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Cheers to Saving Local Bars and Restaurants: 82% of independent restaurants and bars said that they were at risk of shuttering

YourUpdateTV

With the delta variant on one hand and the worker shortage on the other, the restaurant industry has been put back under acute pressure after a promising summer. Recently, Cointreau and Dominic Alling, national brand ambassador for Remy Cointreau, teamed up with YourUpdateTV on a satellite media tour to discuss how you can help your local bar or restaurant thrive during these very challenging times. A video accompanying this announcement is available at: https://youtu.be/mSYZtL0Ez6c Even as restrictions have eased and vaccinations being widely available, the hospitality industry continues to face a long road to recovery. The delta variant, the worker shortage, and the increase in the cost of goods makes it very challenging for bar and restaurant owners to make a profit. Nearly 1 million restaurant workers remain unemployed and 82% of independent restaurants and bars recently reported that they were at risk of shuttering. Local bars and restaurants make up the fabric of our beloved communities. After a year and a half of restrictions, closures, and continued recovery, now is the time to give back to your favorite places. To help, Cointreau, the premium French liqueur at the heart of over 500 of the world’s most celebrated cocktails, announces year two of Cosmos for a Cause program to support the Independent Restaurant Coalition (IRC) and invites consumers to join the fight to save local restaurants and bars across the U.S. as the road to recovery continues. Now through December 31st, Cointreau will donate a portion of sales up to $100,000 to the IRC for every order of a Cosmopolitan at a participating bar or restaurant. Additionally, the Republic National Distributing Company will join as a partner and match the donation. To learn more about Cointreau’s Cosmos For a Cause program and find a participating bar or restaurant near you, visit CointreauCosmosForACause.com. You can also go to Cointreau.com for more cocktail tips and tricks, and recipes for every occasion. About Dominic Alling: Dominic Alling has been the National Brand Ambassador for Remy Cointreau’s crafted spirits for over 4 years. He comes into his current role with over 14 years of hospitality experience from some of the most respected bars in the bay area. Most notable was his time spent at Beretta where he made a name for himself as a bar manger serving some of the creative and innovative cocktails in San Francisco. Dominic is not only a seasoned mixologist but one of the most well-versed spirits ambassadors in the business. About the Independent Restaurant Coalition: The Independent Restaurant Coalition was formed by chefs and independent restaurant owners across the country who have built a grassroots movement to secure vital protections for the nation’s 500,000 independent restaurants and the more than 11 million restaurant and bar workers impacted by the coronavirus pandemic. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 03:30 PM Eastern Daylight Time

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What to Know About Planning a Wedding

YourUpdateTV

While the last year and the half has been difficult for those planning a wedding – with nearly half of 2020 engaged couples delaying their celebrations – the wedding industry has adapted and is embracing new trends to help people celebrate despite these mitigating circumstances. Recently, Wedding Expert with Shutterfly, Claire Roche, participated in a nationwide satellite media tour to discuss tips on planning a wedding, new trends, and what to expect moving forward. A video accompanying this announcement is available at: https://youtu.be/kZNOU5Yyoew Over the past year and a half, wedding celebrations have been impacted as the country grappled with the COVID-19 pandemic. Now, as things return to normal, there is an emergence of thoughtful and unique personal touches added to the overall wedding design that truly celebrates a couple’s love story. The wedding industry has undergone big changes in the past year and a half and I’ve seen couples take a more simplified approach to their weddings. That doesn’t necessarily mean less expensive, but brides and grooms are really focusing on intimate ceremonies and celebrations that are unique to them. Finding those elements that are unique to a couple is something that has become even more important over the last year. Couples are diving deep into crafting their celebrations to look like them, feel like them, smell like them, and be full of their favorite things and people. With so many couples delaying their celebrations over the last 18 months, 2022 is already shaping up to be one of the busiest wedding years ever. One thing that all couples must do is to create a wedding day timeline. A detailed look at all of the things – setting a budget, finding a venue, booking vendors, finding a dress, etc – that couples will do before the big day. Shutterfly offers a breadth of customizable solutions to fit your personality and wedding style, no matter how you’re celebrating your nuptials. From cards to photobooks, from keepsakes to décor, Shutterfly offers everything you need to add your unique style to your wedding. Shutterfly offers a variety of styles to fit your wedding budget. For more information, visit Shutterfly.com/wedding About Claire Roche: As a Southern California wedding planner and owner of Grit and Grace Events, Claire is obsessed with the often forgotten and overlooked details of a wedding. She believes in the unique and customized elements that bring a wedding to life in a beautiful, yet attainable way. Claire has amassed nearly 1 million followers on TikTok and was recently named of one of the top people to follow if you’re planning a wedding. She’s an authentic voice in the wedding space and can speak to industry trends, products, and everything in between. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 20, 2021 03:00 PM Eastern Daylight Time

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