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International Association of Political Consultants Condemns Russia Invasion of Democratic Ukraine

International Association of Political Consultants

Matthew Klink, President of the International Association of Political Consultants (IAPC) released the following statement in reaction to Russia’s invasion of Ukraine. “We join the global community in condemning Vladimir Putin’s decision to invade Ukraine. The fledgling Ukrainian democracy is the victim of an unprovoked action by Russia. They should cease this destructive action and immediately restore the democratically elected government and illegally seized territory.” “For over 54 years IAPC members have promoted democracy around the world. We are distressed to see an authoritarian government, in this case Russia, attempt to depose the democratically elected government of Ukraine.” “Democratic governments around the world need to come to the aid of a fellow democracy. We are witnessing increasing attacks on democracy around the world, and Russia’s actions only act as encouragement for other dictators and despots. The free and democratic nations of the world need to stand up to such a brazen assault on democracy.” “The IAPC stand in solidarity with the people of Ukraine and offer their support for the restoration of the democratically elected government of President Volodymyr Zelensky.” Established in 1968, The International Association of Political Consultants is committed to fostering democracy and the democratic process throughout the world. Members span a variety of political backgrounds and activities fostering the growing and diverse profession of political consulting as well as the practical aspects of democratic elections. Please note: Members of the IAPC are available for commentary on the ongoing crisis in the Ukraine. Contact Details President - IAPC Matt Klink +1 310-283-6267 matt@klinkcampaigns.com Vice President - Communications IAPC Marcel Wieder +1 416-907-2126 marcel@aurorastrategy.com Company Website https://www.iapc.org

February 25, 2022 04:02 PM Eastern Standard Time

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You Deserve a Vacation: St. Kitts is Warm, Welcoming and Full of Adventure

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/a0K1buK6eC4 New year, new outlook, new travel plans. You might be asking yourself, is there ever a bad time for a Caribbean vacation? For those looking for a truly immersive Caribbean experience without the crowds, look no further than St. Kitts. Known for its rich history and picturesque landscape, St. Kitts is an authentic Caribbean destination that offers visitors a riveting getaway. The island is currently amongst the highest vaccinated Caribbean nations, and international travelers must be vaccinated to visit. Travelers who love destinations where they can pair relaxation with activities that align with their interest, whether that is music or culinary or history or adventure, will discover St. Kitts offers it all! Wander the secluded beaches and rainforests that stretch for miles or hear the pulsating sounds of nature as you explore via ziplines, ATVs, and jet skis. Embark on a leisurely ride on the Caribbean’s only authentic scenic passenger train, hike to the rim of a dormant volcano, or dive into an ancient shipwreck. Embrace the scents of a smoky, sizzling beach barbecue, and taste culinary delights fresh from the sea. Indulge your wanderlust in one-of-a-kind attractions such as the UNESCO recognized Brimstone Hill Fortress National Park. With an array of attractions and experiences available, St. Kitts is the ideal destination for adventure seekers, history buffs, culinary enthusiasts, and leisure lovers alike. This unique combination is what makes St. Kitts a quintessential Caribbean destination unlike any other. Visit StKittsTourism.KN for more information Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 25, 2022 12:00 PM Eastern Standard Time

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The Channel Company Acquires Global Marketing and Data Services Agency bChannels

The Channel Company

The Channel Company, the premier provider of news, insights, strategy, events, and marketing services for the technology channel in the United States, today acquired bChannels, a leading global marketing and data services agency specializing in the technology channel. With this strategic acquisition, The Channel Company will scale its full portfolio of services worldwide. It also adds powerful new data-driven capabilities to expand its clients’ partner networks and drive revenue. “The acquisition of bChannels is a bold step in our commitment to give our customers every advantage in the marketplace. This creates an unmatched portfolio of solutions that will transform how we enable our clients to win — anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. bChannels provides scalable to- and through-partner marketing services, powerful partner data analytics, and market intelligence. The bChannels portfolio has tremendous synergy with The Channel Company’s end-to-end ecosystem of business outcome-driven strategy, insights, events, and marketing services. A Powerful Combination of Unique Strengths The Channel Company offers a wide range of products and services focused on the technology channel, including its CRN media entity, top industry events, online communities, consulting, research, education, and a full-service marketing agency. Adding bChannels to The Channel Company’s portfolio means that customers already familiar with The Channel Company’s offerings will now have access to exciting new capabilities. bChannels helps global technology vendors accelerate revenue growth to and through channel partners with its portfolio of services, including in-region marketing, data analysis, and competitive intelligence. Powering the bChannels product offering is its Intelligent Index TM database, the world’s largest partner capability database of more than 660,000 partners. Customers of bChannels will benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. Shared Goals and Values The Channel Company and bChannels share a common vision to provide clients with the best possible outcomes, employees with career development opportunities, and the company with a bold commitment to strategic growth. “Our organizations share a similar culture of client excellence, innovation, and deep technology channel expertise. We also share the vision to offer the most powerful suite of services for the technology industry in any market across the globe,” said Phil Gowing, Group CEO and Founder of bChannels. “This acquisition positions us to capitalize on the significant growth opportunity around data analytics, market intelligence, and the need for highly strategic global marketing within the technology channel. We welcome bChannels to The Channel Company family and look forward to working together to transform our customers’ and our employees’ growth,” said Raddon. bChannels’ M&A advisor was Grant Thornton UK and legal advisor was Capital Law Limited. The Channel Company received legal advice from Jones Day and due diligence advice from Alvarez & Marsal. About The Channel Company Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channel’s unique needs. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. www.thechannelcompany.com About bChannels With offices in the U.K., U.S., Spain, Malaysia, and Australia, bChannels is a leading global marketing and data services agency specializing in the channel. bChannels has helped global technology vendors accelerate revenue growth to and through channel partners for over 22 years through their portfolio of digital marketing, partner enablement and data intelligence services. bChannels provides a genuine presence in all regions and has a deep understanding of the cultural, economic, and market dynamics within them. This ensures delivery of program and project outcomes that maximize the sales potential in every partner network. www.bchannels.com Contact Details The Channel Company Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

February 25, 2022 08:00 AM Eastern Standard Time

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The Channel Company Acquires Global Marketing and Data Services Agency bChannels

The Channel Company

WESTBOROUGH, MA – The Channel Company, the premier provider of news, insights, strategy, events, and marketing services for the technology channel in the United States, today acquired bChannels, a leading global marketing and data services agency specializing in the technology channel. With this strategic acquisition, The Channel Company will scale its full portfolio of services worldwide. It also adds powerful new data-driven capabilities to expand its clients’ partner networks and drive revenue. “The acquisition of bChannels is a bold step in our commitment to give our customers every advantage in the marketplace. This creates an unmatched portfolio of solutions that will transform how we enable our clients to win — anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. bChannels provides scalable to- and through-partner marketing services, powerful partner data analytics, and market intelligence. The bChannels portfolio has tremendous synergy with The Channel Company’s end-to-end ecosystem of business outcome-driven strategy, insights, events, and marketing services. A Powerful Combination of Unique Strengths The Channel Company offers a wide range of products and services focused on the technology channel, including its CRN media entity, top industry events, online communities, consulting, research, education, and a full-service marketing agency. Adding bChannels to The Channel Company’s portfolio means that customers already familiar with The Channel Company’s offerings will now have access to exciting new capabilities. bChannels helps global technology vendors accelerate revenue growth to and through channel partners with its portfolio of services, including in-region marketing, data analysis, and competitive intelligence. Powering the bChannels product offering is its Intelligent Index TM database, the world’s largest partner capability database of more than 660,000 partners. Customers of bChannels will benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. Shared Goals and Values The Channel Company and bChannels share a common vision to provide clients with the best possible outcomes, employees with career development opportunities, and the company with a bold commitment to strategic growth. “Our organizations share a similar culture of client excellence, innovation, and deep technology channel expertise. We also share the vision to offer the most powerful suite of services for the technology industry in any market across the globe,” said Phil Gowing, Group CEO and Founder of bChannels. “This acquisition positions us to capitalize on the significant growth opportunity around data analytics, market intelligence, and the need for highly strategic global marketing within the technology channel. We welcome bChannels to The Channel Company family and look forward to working together to transform our customers’ and our employees’ growth,” said Raddon. bChannels’ M&A advisor was Grant Thornton UK and legal advisor was Capital Law Limited. The Channel Company received legal advice from Jones Day and due diligence advice from Alvarez & Marsal. About The Channel Company Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channel’s unique needs. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. www.thechannelcompany.com About bChannels With offices in the U.K., U.S., Spain, Malaysia, and Australia, bChannels is a leading global marketing and data services agency specializing in the channel. bChannels has helped global technology vendors accelerate revenue growth to and through channel partners for over 22 years through their portfolio of digital marketing, partner enablement and data intelligence services. bChannels provides a genuine presence in all regions and has a deep understanding of the cultural, economic, and market dynamics within them. This ensures delivery of program and project outcomes that maximize the sales potential in every partner network. www.bchannels.com Contact Details The Channel Company Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

February 25, 2022 08:00 AM Eastern Standard Time

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Goodway Group Named Global Digital Agency for Cybersecurity Company, Trellix

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has partnered with Trellix, a newly launched cybersecurity company, for digital media and marketing services. Goodway Group will lead Trellix’s brand awareness multi-channel digital media strategy and analytics efforts, including the Trellix brand launch and advertising campaign. “We are thrilled to partner with Goodway Group to accelerate brand awareness,” said Brett Hannath, Chief Marketing Officer, Trellix. “As a new brand seeking to stand out in a crowded industry, Goodway Group’s understanding of the B2B technology landscape and their use of data to deliver results were huge selling points.” Trellix selected Goodway Group for its digital media expertise, award-winning AI-powered technology, as well as its extensive experience executing domestic and international campaigns on behalf of leading B2B brands. A market-leading security player, Trellix is a modern and innovative security company defining the extended detection and response (XDR) market. Goodway Group will be charged with driving awareness and targeting technology and business leaders globally. “We are honored to partner with Trellix on its first branding campaign,” said Michael Hayes, Chief Growth Officer at Goodway Group. “Our digital credentials are perfectly aligned with Trellix’s launch and growth goals. Our work with challenger brands navigating the complex media landscape and making smart and strategic investments to advance growth are two critical components to standing out in such a highly competitive space.” Trellix builds resilience and confidence in organizations through machine learning and automation. Trellix’s living security ecosystem, which learns and adapts to protect its customers from the most advanced threats, brings bold innovation to the XDR space. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.Goodway Group. Honestly Smart Digital. About Trellix Trellix is a global company redefining the future of cybersecurity. The company's open and native extended detection and response (XDR) platform helps organizations confronted by today's most advanced threats gain confidence in the protection and resilience of their operations. Trellix's security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at https://trellix.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

February 23, 2022 09:30 AM Eastern Standard Time

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amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

Assembly

Global omnichannel agency, Assembly, has been chosen by prestige haircare brand, amika, to lead its integrated media program, with an emphasis on driving sustained awareness and building brand equity. amika has emerged as a go-to haircare brand through its ‘ all hair is welcome ’ positioning, which represents 10 unique collections of haircare for every hair type, texture, and style. amika has called on global data-driven agency, Assembly, as its partner in expanding its community of brand enthusiasts through its distinct, disruptive, and impactful messaging connected to purpose and inclusivity. “amika is a brand that has authentically lived its core values of kindness and inclusivity while doing good for the planet far before it was ‘cool’ or even an expectation from consumers,” said Kim Davis, Vice President at Assembly. “This is one of those best of both world partnerships where we get to bring the latest in media innovation to a brand that’s as committed as we are to nurturing people and the planet. We’re looking forward to developing an out-of-the-box channel strategy that maximizes brand awareness for amika.” amika was built with purpose at its heart by creatives, stylists, and product enthusiasts alike, and encourages a diverse and creative culture that’s fueled by radical thinking. In placing people and the planet at its core, the brand has maintained its mission of bringing progress to the beauty industry. “The name ‘amika’ means friend—to hair, hairstylists, the planet, our communities, and each other—and it’s truly embedded into everything we do. We want our customers to know us for not only our high-quality products, but our commitment to making a positive impact on people and the planet," said Chelsea Riggs, amika’s Brand President. “We were impressed by Assembly’s integrated approach across the funnel to help accomplish our goals and we were immediately aligned in our vision.” This year marks a strategic shift in digital media investment for amika, with an increased focus on driving awareness and new customer acquisition. Assembly will partner with amika to develop a full-funnel multi-channel strategy to achieve these goals. The team’s focus for the year includes strengthening paid social investment, a renewed focus on paid media influencer integrations, and continued momentum in search and display. Assembly and amika will also work together to introduce new high-impact channels to amika’s mix, including CTV, TikTok and localized OOH. “We’re flexible and agile, which gives us an opportunity to test and learn in new channels and platforms where we know our customers are spending their time. We have some big brand and product moments coming up this year, and we’re also excited to see how measurement helps support all of the work we’re doing in increasing the focus on brand awareness and consideration,” said Kelley Martin, amika’s Senior Vice President of Marketing. About Assembly: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. About amika: A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in the language Esperanto & represents our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. 10 collections for every hair type, texture and style. Visit www.loveamika.com for more information, and follow @amika on Instagram. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 23, 2022 09:00 AM Eastern Standard Time

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Jewellery World Awards honours industry leaders

Jewellery World Awards (JWA)

DUBAI, UAE - Media OutReach - 23 February 2022 - The Jewellery World Awards (JWA) unveiled the Recipients during a gala dinner and awards ceremony at the Jewellery, Gem & Technology Dubai (JGT Dubai). Organised by Informa Markets Jewellery (IMJ), JWA is the only business awards programme for the international jewellery industry covering the whole supply chain from mines to market. Navrattan Kothari (fourth from right) Recipient of JWA 2021 Lifetime Achievement Award Letitia Chow, chairperson and founder of JWA at IMJ remarked, “The jewellery industry has once again demonstrated its resilience and ability to adapt with what we witnessed at this year’s JWA. With the achievements and success stories shared by the recipients, we are inspired by their vision, innovative approach and thirst for excellence to move forward even in times of adversity.” The evening’s highest accolade was given to Lifetime Achievement Award Recipient Navrattan Kothari, who has shown compassionate and driven leadership in the past six decades. Aside from transforming his family business into a global conglomerate, he has also been dedicated to supporting the local communities where KGK Group operates in. The Recipients are: 1. Lifetime Achievement Award Navrattan Kothari 2. Brand of the Year – Retail Chow Tai Fook Jewellery Group, Hong Kong 3. Industry Innovation of the Year Diamonds On Call Limited, Hong Kong Emerald Jewel Industry India Limited, India Picup Media, Hong Kong Shenzhen Link Gold Technology Co Ltd, China 4. Manufacturer of the Year – Diamond KGK Group, Hong Kong 5. Manufacturer of the Year – Jewellery Phu Nhuan Jewelry Joint Stock Company, Vietnam 6. Outstanding Enterprise of the Year – APAC CHJ Jewellery, China YLG Bullion Singapore Pte Ltd, Singapore 7. Outstanding Small Enterprise of the Year (50 full-time employees and below) Brilliant Cuts Pvt Ltd, Sri Lanka 8. Outstanding ESG Performance of the Year Shenzhen Xingguangda Jewelry Industrial Co Ltd, China 9. Young Entrepreneur of the Year (age 40 and below) Do Minh Duc, DOJI Gold & Gems Group JSC, Vietnam Joyee Zhao, BOJEM, China James Courage, one of the principal judges of JWA said, “Judging from the participants’ responses and initiatives, one can say that the industry continues to push the boundaries in order to safeguard the welfare of its employees and satisfy its customers — even in the harshest conditions. Their ability to innovate, adapt and meet the market’s needs is testament to our Honourees’ resilience, passion, drive and humanity.” Albert Cheng, also a principal judge added, “In the past 18 months, all our Honourees showcased resiliency, flexibility and rapid digitisation to battle the negative effects of COVID-19. On behalf of the judging panel, I salute all Recipients who have succeeded in these unprecedented times.” Kent Wong, Managing Director of Chow Tai Fook Jewellery Group (CTF), said, “We are honoured and proud to be a Headline Partner of JWA for 10 straight years. We look forward to collaborating with our peers and driving the industry towards more milestones and achievements in the future.” Lin Qiang, President & Managing Director of the Shanghai Diamond Exchange (SDE), who also is one of the judges noted, “The global jewellery industry is clearly recovering from the effects of the pandemic. The Chinese diamond business, for one, had a robust rebound. Such growth largely results from the unremitting efforts made by our colleagues in the industry. JWA continues to serve its purpose as a stage for celebrating these achievements and more.” JWA is supported by Headline Partners CTF and SDE, and Honoured Partners KGK Group and Guangdong GD Land Group Limited. JGT Dubai, jointly organised by IMJ and the Italian Exhibition Group, is supported by official partner, DMCC. Contact Details JWA Marketing +852 2516 2184 marketing@JWAwards.com

February 23, 2022 09:00 AM Eastern Standard Time

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Simplifying Social Media for Small Business Owners: Tips on How Local Businesses Can Stand Out in 2022

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/mQc2Uxrk-EU Small business owners have already had to get creative in so many ways in the past few years. According to a survey from Adobe, 74% of small business owners are facing creative burnout. One way to reset and refresh their business is by improving their social media presence. For a small business owner who may already be feeling stretched creatively, social media can seem daunting or time intensive. Natalie Zfat partnered with Adobe Creative Cloud Express on a media campaign to provide small business owners with helpful tips to better reach customers and get their business back on its feet. No matter their budget or confidence level for graphic design, here are some of the tips she shared to easily create standout graphics, photos, and videos in no time: Inspiration can strike at the oddest times. Creative Cloud Express allows you to create quick, easy content on the fly – with thousands of high-quality templates to customize your Instagram Stories, video cover slides, timeline carousels and more. Carousels outperform single-image Instagram posts. According to research by SocialInsider, the average engagement rate increases by 2% when using all 10 carousel slides, and carousels with a mix of video and images see the highest engagement rate per post at 2.33%. Filling the carousel with gorgeous content is easy when you use Creative Cloud Express, which lets you easily search through Adobe Stock images and leverage more than 20,000 fonts. Did you know that social media posts with video have 48% more views? Creative Cloud Express makes it super easy to edit and customize videos (even if video editing isn't your forté). It's no secret that social media users scroll quickly, and it can be tricky to stand out. 82% of small business owners know that a creative design will drive business, but 45% cite that they don’t have either the time, tools or skills to bring their ideas to life. One way to “stop the scroll” is with compelling animation and imagery. Creative Cloud Express lets you incorporate animated elements easily and create beautiful, thumb-stopping imagery that will catch your audience's eye. Something as simple as a colorful, animated shape layered behind text - or a funny GIF or sticker - will help your message stand out and allow you to inject more of your personality. And the best part: You don’t have to be a designer to get it done. Use “Quick Actions” powered by Adobe Sensei to remove backgrounds from photos, trim and merge videos, convert videos to GIF, and more. Integrate your brand's aesthetic across multiple platforms for a cohesive experience. Creative Cloud Express allows you to build your brand by uploading logos, colors and more. This makes it easy to seamlessly adapt your brand creative for social media, email marketing, website and more. The Shared Libraries feature in particular makes it easy for anyone and everyone on your team to work from a cohesive bank of templates to achieve that brand consistency. The Instagram algorithm is ever-changing, but we know that content that inspires shares and saves does particularly well, especially when that content is in video form. 74% of small business owners acknowledge that they are facing major hindrances to their creativity right now. To maximize engagement, aim for content that is beautiful, funny or educational. Infographics and video tutorials (“How To’s”) are a great way to do this - and Creative Cloud Express offers stunning, customizable graphs, charts and other great visuals that lend themselves to shareable content. Think of your social media profile as your storefront. 55% of small business owners say their online presence is more critical to their success than a physical store. Is your bio fully fleshed out? Is it clear what you're offering your audience? Creative Cloud Express allows you to create beautiful, robust profiles, with thousands of high quality templates for banner images, profile photos, Instagram Highlight covers and more – all customizable with your brand colors and typography. Don't have a brand book (yet)? Dip into Creative Cloud Express’ Stock and Fonts database for thousands of unique, stunning imagery and font styles for marketing materials like logos, flyers, banners, and more. To learn more about Creative Cloud Express and its different graphic design features go to: adobe.com/express About Natalie Zfat: According to Mark Cuban, “Natalie Zfat doesn’t mess around.” Natalie Zfat is a social media expert, speaker and host who has partnered with some of the most iconic brands in the world, including Samsung, Facebook, CNBC and LinkedIn. Curating original social media content, strategy and campaigns, Natalie gains millions of impressions for the brands she advocates for. When she’s not with her clients, Natalie loves sharing her social media thought leadership in her Forbes column, on television and at conferences and universities, including the New York Times, CBS, Carnegie Mellon, NYU Stern School of Business, SXSW and CES. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2022 04:34 PM Eastern Standard Time

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Covid Testing the Right Way and How to Avoid Scams

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZyvwNXn2NSo Testing for Covid-19 is now a daily part of many of our lives. Testing to go to work, school, travel, concerts, and most importantly, to stay healthy. But not all tests or testing centers are created equally. There are still many unanswered questions we have on the best ways to stay safe and healthy. With so much uncertainty its time to turn to an expert for insights and information on how to do covid testing the right way and avoid scams. On February 16 th Dr Emily Volk, President of the College of American Pathologists conducted a nationwide media tour. Topics that Dr Volk discussed included: What people need to know to administer an at home test properly Why it’s important that any collection center or laboratory doing COVID testing is accredited, adhering to the very highest standards Are rapid antigen tests more accurate than PCR tests and when to get one or the other Questions we should be asking medical professionals For more information, visit newsroom.cap.org About the College of American Pathologists: As the world's largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 22, 2022 01:26 PM Eastern Standard Time

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