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News Direct Founder Gregg Castano to Discuss Modernizing and Leveraging Media Engagement at Upcoming Conference

News Direct

News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach, today announced that on Monday, June 6, at 2:00 PM ET, CEO and Founder, Gregg Castano, will be speaking at 1BusinessWorld’s (1BW) Leading Entrepreneurs of the World (LEW) Conference, an annual, multi-day event focusing on the power of entrepreneurship and leadership in action. The conference will be held virtually, taking place from Monday, June 6 to Friday, June 10, 2022. The LEW Conference is one of the largest and most comprehensive entrepreneurial events in the world which features business presentations, digital interviews, discussions and roundtables with the world's leading entrepreneurs and business leaders. There will be over 200 entrepreneurs and business leaders in attendance along with over 100 investors and advisors and 300 companies and organizations. In his session, Castano will discuss how he launched News Direct to transform the user experience, workflow, and pricing models to leverage the advances of the digital age. News Direct’s solutions include improvements in the utilization of automation and AI to streamline editorial processes and provide greater control for the issuer, make pricing more transparent, and update industry-leading security protocols. His session will also highlight the importance of multimedia engagement from journalists and online audiences over traditional text-based content. “The LEW Conference provides a glimpse into the minds of today’s executives as they help shape the future of the business and I’m grateful to be a part of the opening day discussions,” said Castano. “As we adapt to an increasingly complex business climate, it’s critical for today’s leaders to put their heads together to create discourse on how we can best move forward and I look forward to achieving that at this year’s conference.” News Direct recently entered an exclusive partnership with 1BW to operate as the company’s news and content distribution provider. The partnership is designed to leverage News Direct’s modernized digital content distribution platform with 1BW’s global business ecosystem that provides information, resources and business solutions for entrepreneurs and businesses from around the world. Both organizations plan to harness innovative tools of each respective platform to empower companies to showcase their expertise, thought leadership and unique insights to peers, investors, customers and entrepreneurs to help exceed growth expectations. Please click here for information on how to register or to learn more about the Leading Entrepreneurs of the World virtual conference. To learn more about News Direct, please visit: https://newsdirect.com. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals and businesses. www.1businessworld.com Contact Details North 6th Agency Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

June 02, 2022 08:55 AM Eastern Daylight Time

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COMCAST CELEBRATES DIVERSITY IN OREGON/SW WASHINGTON, PROVIDES OPPORTUNITY FOR SMALL BUSINESSES OWNED BY WOMEN AND PEOPLE OF COLOR

Comcast Oregon / SW Washington

The deadline to apply for the next round of Comcast RISE awards is June 17th. Comcast RISE is a multi-year, multi-faceted initiative launched to strengthen small businesses hard hit by COVID-19. Oregon/SW Washington small businesses owned by people of color and women are encouraged to apply for the chance to receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology makeovers from Comcast Business, based on their specific needs. According to a 2020 study by the National Association of Women Business Owners, 42% of businesses in the U.S. are owned by women, with more than 1,800 new businesses being started every day. That’s nearly five times the national average. However, according to the same study, women-owned businesses are growing at only half the rate of those run by men, namely because women struggle to access capital and other resources to help them succeed. Additionally, according to the United States Census, in 2019, more than 1 million employer businesses in the United States were minority-owned. Since the program’s inception, Comcast announced nearly 50 Oregon/SW Washington small businesses as Comcast RISE recipients. Royalty Spirits, a Portland-based adult beverage business owned by entrepreneur Chaunci King, received a customized technology makeover from Comcast RISE. “The State of Oregon loosened some of the laws about selling online, so we started to use social media for our marketing and Comcast RISE provided us the equipment, service, and phone lines we need to thrive.” Comcast RISE, which stands for Representation, Investment, Strength, and Empowerment, is part of Project UP, Comcast’s comprehensive initiative to advance digital equity and help provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast is committing $1 billion to programs, like Comcast RISE, and partnerships to reach an estimated 50 million people with the skills, opportunities, and resources they need to succeed in an increasingly digital world. In its first year alone, Comcast RISE provided more than $60 million in grants, marketing, and technology services to more than 6,700 small businesses owned by people of color - including Black, Indigenous, Hispanic, and Asian Americans. More information and the applications to apply for marketing and technology services are available at www.ComcastRISE.com. # # # ABOUT COMCAST CORPORATION: Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. ABOUT COMCAST BUSINESS: Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. ABOUT Effectv: Effectv, the advertising sales division of Comcast Cable, helps local, regional, and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com. Contact Details Comcast Amy Keiter +1 503-407-9109 amy_keiter@comcast.com Company Website https://corporate.comcast.com/

June 01, 2022 11:55 AM Pacific Daylight Time

SaaS Labs launches hotly anticipated Dialworks to help sales teams get battle-tested

SaaS Labs

Training sales teams is arguably the most important part of any business strategy, yet it remains a time intensive and expensive exercise for teams in all companies. According to HBR, US companies spend over $70 billion annually on training, and an average of $1,459 per salesperson, only to generate disappointing ROI. Meanwhile, Gartner research suggests that sales reps forget 70% of the information they learn within a week of training, and 87% will forget it within a month. Today, SaaS Labs has launched the highly anticipated Dialworks, a sales acceleration platform to help teams get sales-ready faster. Through calls on Dialworks platform, leaders can test their reps' sales readiness in real world scenarios. SaaS Labs, makes solutions fit for the sales and customer support community in businesses around the world. Having powered tens of millions of phone calls for sales and support teams with their category leading cloud phone platform JustCall, sales training was the next big challenge on the horizon for SaaS Labs. “We found the sales training approach in companies today remains archaic and an old school style classroom playbook approach. This method isn’t fit for purpose in 2022 and no one is really spotlighting this or innovating in the space other than moving from text learning to video-based learning” commented Gaurav Sharma, CEO of SaaS Labs. “We’ve taken it upon ourselves to address the issue and create Dialworks to offer a relevant alternative to teams around the world to harness their sales talent. Using insights from our over 6,000 customers who use our customer support product JustCall, we identified that sales training was a huge issue in addressing customer needs. We analyzed thousands of calls, call analytics and rep performance and found that the only way to improve selling was to create training tools that ramped up learning by mimicking an actual workflow as closely as possible. Dialworks emerged from this insight with a clear aim of creating a sales coaching program that actually works and delivers for teams.” Dialworks is an on-demand sales training platform that replicates real-life scenarios for sales reps to train and upskill. With Dialworks, reps can connect with customers just like theirs, deliver pitches and get actionable feedback to improve. From objection handling and analytics to tailoring training regimens, the platform is aimed to help sales coaches do it all including: Eliminate hundreds of manager man hours wasted in mock calls Mimic real call scenarios replicating the job environment Monitor performance and get customer feedback at scale on pitching skills Generate tailored insights to help design better training programs Share feedback at scale and eliminate biases in hiring Tim Bauer, Senior Vice President at Allied Restoration Services added: “I absolutely loved the first release and can't wait to try out the successive releases. Dialworks gives an exposure to how things are like in the field and helps trainees feel and be productive and proficient in a much shorter training cycle. It saves thousands of hours for my top sellers which would otherwise be spent in helping new reps learn the ropes. The key thing it offers is the immediate feedback loop on their performance and helps them improve faster instead of wasting time on ineffective textbook techniques”. For more information about what Dialworks can do for your business, visit https://dialworks.io. or click here to gain early access to our sales training platform. About SaaS Labs SaaS Labs is an innovation hub that builds cloud telephony, productivity, and automation software for SMBs and enterprises globally. SaaS Labs currently has two major offerings Justcall and Helpwise aimed at empowering global sales and support teams with an unfair advantage. Find out more at https://www.saaslabs.co/ About Dialworks Dialworks is a recently launched on-demand ramp up and training platform for sales reps by SaaS Labs. With Dialworks, reps can connect with customers just like theirs in real-life scenarios, deliver pitches and get actionable feedback to improve. Find out more at https://dialworks.io Contact Details SaaS Labs Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.saaslabs.co/

June 01, 2022 11:03 AM Eastern Daylight Time

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Goodway Group Wins Skyhigh Security Business, Building on Previous Client Wins from Trellix and McAfee

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has signed on as the agency of record for Skyhigh Security, a newly launched cybersecurity subset of Musarubra, building on their success with leading security brands Trellix and McAfee Enterprise. Goodway Group will drive Skyhigh Security’s brand awareness with cross-channel media ad planning and execution within the complex B2B technology landscape. Skyhigh Security selected Goodway Group for its digital media expertise and proven track record of successfully leveraging and integrating critical paid media B2B strategies, including brand/awareness building, demand generation, and account-based marketing. With industry-leading security service edge solutions, the modern and innovative cloud security brand aims to further elevate its presence in the market. Goodway Group is charged with building awareness and executing a holistic, multi-market, multi-disciplined campaign strategy. “The B2B technology sector has become an increasingly crowded environment. Goodway Group’s vast media knowledge and reputation for delivering successful results for leading business-focused brands was a prime selling point for our team,” said Diana Massaro, Chief Marketing Officer, Skyhigh Security. “ We look forward to partnering with the agency to amplify our presence in the market.” Skyhigh Security’s partnership with Goodway Group will prioritize the optimization of brand reach and frequency to create an unparalleled omnipresence for key decision-makers in the Secure Access Service Edge (SASE) industry. Goodway Group will closely monitor campaign performance and refine its comprehensive digital media strategy using real-time audience, account, and brand lift metrics to drive efficiency, understand how the campaign performs with key target audiences and accounts, and test real business outcomes. “We are thrilled to partner with Skyhigh Security on its brand launch initiatives. Skyhigh Security’s trust in our ability to produce results that advance their business objectives speaks directly to our successful tenure with category leaders,” said Adam Herman, SVP of Business Development and Client Solutions at Goodway Group. “We are eager to kick off our new partnership and be an invaluable strategic advisor as we work to elevate their brand in the marketplace.” About Goodway Group Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn. Goodway Group. Honestly Smart Digital. About Skyhigh Security Skyhigh Security protects organizations with cloud-native security solutions that are both data-aware and simple to use. Its market-leading Security Service Edge (SSE) Portfolio goes beyond data access and focuses on data use, allowing organizations to collaborate from any device and from anywhere without sacrificing security. For more information, visit www.skyhighsecurity.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 01, 2022 10:00 AM Eastern Daylight Time

Dr. Christian Busch at Young Entrepreneurs of the World

1BusinessWorld

Contact Details 1BusinessWorld Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

May 31, 2022 08:31 PM Eastern Daylight Time

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Ty Montague at the 2022 Leading Entrepreneurs of the World Conference

1BusinessWorld

Renowned author, speaker, entrepreneur and agent of change Ty Montague, the Chairman and Chief Purpose Officer of co:collective, joins the 2022 Leading Entrepreneurs of the World Conference to talk about how purpose-led companies are the ones leading the way. In a world where customer and employee expectations have never been higher, and businesses are defined by the value they create and the values they demonstrate, Ty and his team at co:collective work with leadership teams to help them align behind a core story and lead stronger and more successful businesses. For more info on the 2022 LEW Conference and to register to attend, please visit: https://events.zoom.us/e/view/_LwgIoXQQL2gA_LMBaozZA All news and content distribution in partnership with News Direct. About co:collective co: is a creative and strategic transformation partner for purpose-led businesses. We believe today's most successful organizations are driven by an underlying purpose, one that is so central to their identity it influences everything they do, from capital investment to social media. These brands are ultimately defined by what they do and how they engage communities, not by what they say. For them, purpose becomes business strategy and storytelling becomes StoryDoing. At co:collective we design brands, experiences, and content for firms that transform who they are, how they act, and how they show up in the world, with the explicit goal of creating more StoryDoers. co:collective About Leading Entrepreneurs of the World As part of 1BusinessWorld, Leading Entrepreneurs of the World is one of the largest and most comprehensive entrepreneurial platforms and events in the world and features entrepreneurs, founders and business leaders presenting on cutting-edge topics and the latest industry developments. Leading Entrepreneurs of the World About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

May 31, 2022 07:00 AM Eastern Daylight Time

Why Influencer Marketing is Taking Over Online Advertising

TCM DIGITAL

TCM has launched NinjaInfluence, an all-in-one Influencer Marketing AI SaaS platform that provides an affordable yet powerful use of influencer marketing that enables eCommerce businesses to deal with increased ad costs and reduced marketing budgets due to unstable market sentiment. On Tuesday, May 24th, The Snap Company announced it will miss its projections due to decreased ad spending. The announcement triggered a spiral effect for most ad-driven super techs, such as Google and Facebook. This came as no surprise given the current environment, along with rising ad prices and macro headwinds likely to extend to every region of digital advertising. An article published by CNBC earlier this week states, “Social media companies were already having a rough year from the cutback in digital ad spending caused by rising inflation, supply chain challenges, and the war in Ukraine. Forecasts for the second quarter called for meager growth at best, and stock prices were getting hammered.” Following Snap’s disclosure, JMP Securities analysts shared, “Macro headwinds likely extend to all digital advertising.” They added that brand budgets, and especially digital ones, “are more at risk of being reduced as companies tighten ad budgets,” while direct response ads, or those that encourage viewers to take immediate action, are “more connected to consumer spend, particularly eCommerce.” Read the full CNBC article here. The eCommerce space is seeking alternative means to cut down advertising spending amid rising costs of social media ads in an environment that's highly volatile. Even now while ad costs rise, eCommerce has seen a massive uptick since the start of the pandemic, expected to total $5.55 trillion in 2022 and to grow by almost $11 trillion between 2021 and 2025. This increase can also be attributed to the effect of influenceres/online creators. An authentic and engaging presence online is critical to being disruptive in a saturated marketed experience. People want to be wowed, connect to something, and belong to a community. Enter influencers, a person valued by the audience much more than the classic pop-up ad. With such dedicated followings, you can shorten the sales cycle by standing apart from your competition. A strong brand doesn’t only optimize performance marketing in the short term but also makes it a source of sustainable growth. Stronger brands draw more organic acquisitions, retain more customers, and command higher sales. As the digital space becomes more crowded, brand identity and brand awareness will only become more crucial. When time is a critical commodity,one needs to be fast, agile, and ahead of its competitors. One needs to focus on brand equity and improve upon one's brand loyalty while maintaining one's ad spend. While inflationary pressure affects purchasing decisions, brands must strengthen their community reach and customer relationships. After spending over eight years operating within the eCommerce space both as an eCommerce seller and as a leading aggregator, we have experienced community creation, aptly named influencer marketing, first hand. But how do you go about finding the right influencers? Even if you do find the right influencers, how would you manage them, monetize, measure performance, and still be able to attend one's eCommerce business? Welcome to the solution of NinjaInfluence, TCM’s disruptive influencer marketing platform. With our dynamic and elastic AI search engine, we have curated a database of over 140 million influencers for you to filter and pinpoint the perfect brand representative. Each will be the champion brand ambassador and increase sales. Within the platform, you can conduct research, outreach, and campaign management along with tracking your real-time sales and social metrics. Even making payments to your influencers are just a click away using NinjaInfluence. You do not have to take the journey alone. Our team of Influencer Managers is here to oversee the entire process, from discovering and identifying the right influencer, to outreach and sending customized messages all the way to managing your entire marketing influencers funnel, your own dedicated Influencers Manager. With the assistance of the Influencer Manager, negotiate everything from partnership terms to campaign management as they set up eCommerce coupons, tracking links for sales, and social engagement. On June 1st at 9:00 am ET, the Ninjainfluence team will be conducting a live webinar. We invite you to join our live demonstration and roundtable discussion as we tackle the alternative means of online advertising and how to best engage with Influencers for the maximum outcome. To save your seat, click to register and write "Save my seat for the upcoming webinar." About NinjaInfluence NinjaInfluence is an influencer marketing software that supports users in easily managing their strategies and communicating with influencers/creators. Following up on its predecessor, NinjaOutreach, it provides access to over 140 million influencers across Instagram, TikTok, YouTube, and Twitter. In addition to its established search engine, NinjaInfluence offers a multitude of features such as eCommerce integration, full analytics dashboards, smart search manager, internal payment platform, related profile recommendation engine and a consolidated CRM-like workspace. Scalable and effective through its use of powerful big data technology, NinjaInfluence searches through millions of creators to intelligently identify qualified influencer leads, and enable the launch of influencer campaigns with traceable ROI. For more information, a free trial, or to subscribe to NinjaInfluence, visit https://NinjaInfluence.com/. Contact Details Gabi Bar +1 845-709-8324 gabi@tcmdigital.com Company Website https://ninjainfluence.com/

May 27, 2022 09:30 AM Eastern Daylight Time

FinancialMarkets.media, formerly FXStreet’s Marketing team, will participate at the iFXExpo in Limassol, Cyprus from 7th-9th June

FMM

- The iFXExpo will be the first event this year in which the company will participate to present its new brand - The brand will be exhibiting all its services and products at booth 161 - FinancialMarkets. media continues being part of FXStreet financial group, and operates as its exclusive media agency. - The aim of this new agency is to offer the best-in-class services, whilst increasing the business opportunities of their clients across a wider publisher and financial institutions network. FinancialMarkets. media is the new independent media agency specializing in the financial markets that was launched in February 2022 and is managed by the former FXStreet Marketing and Traders team. With the aim of introducing and presenting the new brand to the markets, the company will participate in several exhibitions and workshops throughout this year, and the iFXExpo in Limassol- Cyprus, the world’s first and largest financial Fintech B2B exhibition, is the first on the 2022 calendar. The launching of FinancialMarkets. media was prompted by the growth of the company’s network of publishers in the last years, demanding specialization in order to keep on offering top-notch services to all its already existing clients. With the decision more focus can be placed on expanding its reach in the market reaching more institutions and publishers for the Forex, Cryptos, Stock and Commodities markets, as well as banks and hedge funds. “ FinancialMarkets. media continues to be part of the FXStreet group, and it operates as its exclusive media agency. However, we are an independent media agency inside the group. The aim of this FXStreet spin-off business is to offer the best-in-class services, whilst increasing the business opportunities to our clients, where all parties will have more options on where to invest their budget, more advertising placements to accommodate the different business models, needs and marketing objectives”. Sergi López Tomàs, previous CMO to FXStreet.com and now CEO at FinancialMarkets. media, commented. About their presence at the Cyprus iFXExpo this coming June, Mr López Tomàs also commented, “w e are committed to participating in all these types of events and exhibitions, as we aim to expand our reach to new audiences by introducing all of our media services and marketing solutions to new markets and businesses, aiming to not only to help them to execute profitable investments but will also maximize them ”. In the same way, the company also emphasizes the importance of human relations and honesty in all their business transactions. “ Our daily work is to continue guiding financial institutions and publishers in an honest way so that our clients can invest in the right media according to their needs and budgets. Participating in these kinds of face-to-face events allows us to be closer to our clients and partners and boost this human interaction that we think should never be lost in business and it is critical to creating trustworthy, solid and long-term relationships '' added Carolina Bracale, Marketing and Communications Manager of FinancialMarkets. media. After all, more than 20 years of success in online advertising for the finance market, are not in vain. The team of experts of FinancialMarkets. media know the market, granting better pricing and campaign management control, always taking care of both, clients and publishers. “Programmatic advertising is OK but it still fails to understand the needs of the players and that is where my team makes a big difference. We are humans behind the machines who happen to be experts in Marketing and Trading the markets.”, concluded Sergi López Tomàs. The company will be exhibiting all its services and products at the iFXExpo in Limassol, Cyprus at booth 161. To know more about Financial Markets. media visit the new website: www.financialmarkets.media. Contact Details Financial Markets Media Carolina Olenka carolina@financialmarkets.media

May 25, 2022 01:00 PM Eastern Daylight Time

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Revolutionize Remote Working with New Automated Lecture Capture Solution – CaptureCast™

NewTek

NewTek, the leader in IP-based video technology and part of the Vizrt Group, announces today the latest in its innovative portfolio, CaptureCast; a ground-breaking multi-input recording and live streaming technology to drive active participation, engagement, and experience for remote working, training, onboarding, and more. The IP-based lecture capture and micro broadcasting system will connect colleagues from boardroom to boardroom, home office to home office, and corporate headquarters to employees all throughout the globe. Easy to implement and fully autonomous, CaptureCast doesn’t require a dedicated operator leaving users more time, effort, and energy to focus on collaborative communication. Connect, globally. CaptureCast is the first solution on the market to harness the power of NDI ® by connecting camera apps on mobile, software screen capture, and thousands of compatible devices like PTZ cameras. Using NDI, CaptureCast also incorporates direct connection with video communication applications including Microsoft ® Teams, Zoom, among others. The innovative automation inside CaptureCast records any live devices such as cameras, mics, tablets, document cameras, and nearly any digital device offering HD video out, enabling remote participants to interact with video content more dynamically. With CaptureCast, workplaces can also deliver high quality, impactful videos to streamline onboarding new employees, increase quality of training for current employees and more as the technology automatically records live video and files for on-demand access. Pre-recorded content can be reviewed on replay, or content can be accessed in real-time offering more flexibility to recording sessions and reaching global audiences more easily. Stream, seamlessly. Furthermore, CaptureCast takes any live capture and instantaneously replicates it across any streaming platforms to empower remote participants to switch between viewpoints, cameras, or screens to completely personalize, and take control of their video viewing experience. CaptureCast automates the entire record-stream-enrichment process. It moves between different set-ups for any given class, to a pre-programmed schedule or timetable, and intelligently maps the captured content to common learning or content management systems – all without any input from HR or IT staff. Each set-up can be customized to any style of lecture, speaker, or for totally exceptional and out-of-the-box hybrid working experiences. “Video is embedded in every area of society and in today’s world anyone can get on camera and connect to an audience. Micro-broadcasting has become a need for corporations to meet the growing need of servicing distance workers, and outfitting rooms for flex/hybrid instructions to deliver an enhanced experience to drive engagement and productivity for the workplace of the future,” states Barbara Spicek, President, and GM, NewTek. For more information on NewTek’s CaptureCast, visit: www.newtek.com About NewTek: NewTek is the leader in IP video technology that gives every storyteller a voice through video. Working exclusively with selected Channel Partners around the world to bring its innovative solutions to market, NewTek empowers customers to grow their audiences, brands, and businesses faster than ever before. NewTek products are natively IP-centric via NDI ®. Clients include: The Supreme Court of the United Kingdom, New York Giants, NBA Development League, NHL, Nickelodeon, CBS Radio, ESPN Radio, Fox Sports, MTV, the National Aeronautics and Space Administration (NASA), Pinsent Masons LLP, and more than 80% of the U.S. Fortune 100. NewTek is part of the Vizrt Group alongside its sister brands, Vizrt and NDI. NewTek follows the single purpose of this Group; more stories, better told. www.newtek.com NDI, TriCaster, TalkShow, 3Play, LightWave 3D, and Broadcast Minds are registered trademarks of NewTek, Inc. MediaDS, LightWave, ProTek, LivePanel, LiveGraphics, and ProServ are trademarks and/or service marks of NewTek, Inc. All other products or brand names mentioned are trademarks or registered trademarks of their respective holders. About NDI® NDI® (Network Device Interface technology), is a royalty-free standard enabling IP video workflows across standard Ethernet networks, which advances our customer’s software-drive IP workflows. It allows video and audio sources to be shared bi-directionally across a network, eliminating the need for costly direct connections, expensive cable runs, and infrastructure upgrades while turning every source into a destination instantly available anywhere on the network - enabling our mission of “moving video, moving the world”. NDI® is in the hands of millions of customers using applications and devices that are NDI®-enabled and has been adopted by more media organizations than any other IP standard, therefore creating the industry’s largest IP ecosystem of products and the rapidly expanding number of companies enabling IP-based customer workflows. www.ndi.tv About the Vizrt Group: Vizrt Group® runs under the passionately held single, simple purpose of “more stories, better told,” supplying media content creators around the world with software-defined visual storytelling tools to help them to build a better-informed world. The Group contains three of the strongest names in the broadcast technology industry; NewTek, NDI® and Vizrt. All three being creative businesses, built on innovation and grown by our people, with the goal of becoming the most recommended solution provider in the markets we serve. We combine our strategic pillars of Content-Centricity, Software-Defined, IP First, and Innovation to increase our customers’ success in delivering engaging and immersive content to their audiences. Vizrt Group is a global and diverse organization with over 600 employees from 58 different nationalities, with offices in 16 countries worldwide. It is privately-owned by Nordic Capital Fund VIII. www.vizrtgroup.com Contact Details Vizrt Group Cath Webb cwebb@vizrt.com Company Website https://www.newtek.com/

May 25, 2022 03:00 AM Eastern Daylight Time

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